Contra Indicated: Unconventional Conversations on AI, Behavior, and Healthcare Marketing – Details, episodes & analysis

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Contra Indicated: Unconventional Conversations on AI, Behavior, and Healthcare Marketing

OptimizeRx

Business

Frequency: 1 episode/7d. Total Eps: 3

Contra Indicated challenges conventional thinking in healthcare and pharmaceutical marketing through candid conversations with OptimizeRx leaders and industry experts. Each episode explores artificial intelligence, behavioral science, omnichannel strategy, predictive analytics, real-world data, audience targeting, HCP engagement and patient engagement—revealing how smarter healthcare marketing can drive meaningful action and measurable behavior change.

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Data updated on 26/09/2026

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Score global : 27%

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Episode 103: You’re Marketing to the Symptoms, Not The Cause

Episode 3

Thursday, September 24, 2026 • Duration 29:55

What if reaching more healthcare providers isn’t the best way to reach the patients who need treatment? Host Mike Rousselle and co-host Sara Goldman are joined by Dr. Aaron Noll and Dr. Andrew Spurr, OptimizeRx’s Clinical AI experts, to explore why a provider’s patient needs matter more than a static target list. Through two real-world examples, they discuss how identifying brand-eligible patients and timing messages around their care can make healthcare marketing more effective.

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Episode 102: Dissecting the Mindset Behind Reach: “Only One Message? Feels Like a Reach.”

Episode 2

Friday, September 11, 2026 • Duration 32:40

What does it really mean to reach someone? In Episode 2, Mike Rousselle is joined by Sarah Bast and Mike Palladino to dissect the mindset behind reach, explore why healthcare marketers rely so heavily on it and reveal how fear can shape campaign planning. Together, they discuss better ways to measure whether marketing is driving meaningful action.

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Episode 101: The End of Reach-Based Healthcare Marketing

Episode 1

Friday, September 11, 2026 • Duration 30:14

Is reach really the best measure of healthcare marketing success—or simply the easiest? In Episode 1, Mike Rousselle and guests challenge the industry’s obsession with reach, explore how Goodhart’s Law shapes marketing decisions and discuss why brand-eligible patients and behavioral change may be better indicators of real impact.

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Contra Indicated: Unconventional Conversations on AI, Behavior, and Healthcare Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Contra Indicated: Unconventional Conversations on AI, Behavior, and Healthcare Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify