Explore every episode of the podcast Continuing Studies: for Higher Ed Podcasters
Dive into the complete episode list for Continuing Studies: for Higher Ed Podcasters. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
From Airwaves to Academics: Leveraging Podcasts as Powerful Teaching Tools
25 Aug 2025
00:37:39
From broadcasting to academia, using podcasting to make research and teaching accessible.
Former CBC producer and journalist Jeff Goodes shares his journey from public broadcasting to the world of higher education podcasting, offering insights on using podcasts as powerful tools for connection, storytelling, and learning. Drawing on his experience with shows like White Coat, Black Art and his work with institutions such as McMaster University, Jeff discusses how podcasts can demystify academic paths, humanize professors, and make research more accessible to students and the public. From leveraging podcasting for teaching, community building, and even fundraising, to understanding its unique ability to foster authentic human connections, this conversation offers practical inspiration for anyone looking to create meaningful impact through audio.
(11:01) - Teaching Communication Through Podcasting
(12:21) - Podcasts As Learning Tools
(14:27) - Journey Into Academic Podcasting
(18:14) - The Power Of Human Connection
(20:03) - The Rise of Podcasts in Academia
(23:31) - Making Research Accessible
(25:13) - From Radio to Podcasting
(31:02) - Audio Vs. Video In Podcasting
(35:33) - Conclusion
Broadcasting Without Borders: How Podcasting is Changing Journalism
11 Aug 2025
00:35:22
How podcasting reshapes journalism through multilingual co-productions and academic collaboration.
Marta Perrotta, Associate Professor at Roma Tre University and director of Roma Tre Radio, shares how podcasting is reshaping journalism, education, and cross-cultural storytelling. From her leadership in the WePod project—a European Commission-funded initiative producing multilingual investigative podcasts—to her academic work exploring podcasting’s journalistic potential, Marta offers deep insight into the power of sound media. She also highlights her recent podcast uncovering the forgotten stories of trailblazing women in Italian radio, and reflects on how podcasting can bridge trust gaps, engage young audiences, and challenge traditional media structures.
(14:40) - Behind “The Right Kind of Family” Podcast
(17:39) - IP Marketplace, Toolbox & Policy Goals
(20:54) - Ethics in Podcasting
(23:04) - Multilingual Feeds & Audience Reach
(26:18) - Evaluating Cross-Cultural Impact
(27:29) - Women in Radio
(32:54) - Conclusion
Think Fast, Talk Live: Building a Podcast Audience
28 Jul 2025
00:37:09
Matt Abrahams, host of the globally acclaimed podcast Think Fast, Talk Smart, joins the Continuing Studies podcast in this special live episode recorded at the inaugural Higher Ed PodCon. With over 68 million plays and a reach across 125 countries, Matt shares the origin story of his show, the creative evolution behind its massive growth, and the lessons he's learned on building community, experimenting with video, leveraging AI, and staying relentlessly audience-focused. From DIY beginnings with his sons to launching "Chat Matt" and planning multilingual expansions, this candid conversation is packed with insights for anyone passionate about higher ed podcasting and meaningful communication.
(07:17) - Leveraging Interns and University Resources
(08:40) - Growth, Reach & the Tipping Point
(09:43) - Becoming an Independent Podcast
(10:48) - The Shift to Video
(11:46) - Video Production & Social Strategy
(14:15) - What’s Next: Community & Curation
(16:26) - Integrating AI in Podcasting
(17:47) - Expanding Globally with Translations
(19:01) - What Makes a Great Interview
(19:49) - Interview Rituals and Techniques
(21:03) - Handling Low-Energy Interviews
(22:09) - The Final Three Questions
(25:46) - Live Audience Q&A
(35:10) - Conclusion
Class is in Session: Building the Future of Podcasting Through Education
14 Jul 2025
00:41:49
How formal education is transforming podcasting into a professional, industry-ready craft.
Brett Spencer, senior lecturer in podcasting at City St. George's, University of London, shares how his innovative master’s program is bridging the gap between podcasting education and industry demands. With deep experience from the BBC and Spiritland Productions, Brett unpacks the practical skills students need—from media law and pitching to production and promotion—and why podcasting is more than just making a show. He also discusses groundbreaking projects like broadcasting podcasts live to cinemas and partnering with the UN, all while emphasizing the power of relationships and real-world experience in building a career in this rapidly growing field.
Cataloging Critiques: What Great Pods Can Teach Higher Ed Podcasters
30 Jun 2025
00:34:33
How Great Pods is transforming podcast discovery with critic-driven reviews and smarter categorization.
Imran Ahmed—better known as “Captain Ron”—founder of Great Pods, a platform dubbed the “Rotten Tomatoes for podcasts,” joins Neil and Jen to unpack how curated, critic-led reviews are reshaping podcast discovery. Imran shares his journey from college radio to startup founder, revealing the inspiration behind Great Pods and the importance of trust, transparency, and accurate genre tagging. The conversation dives into how higher education podcasters can better position their shows, improve discoverability, and benefit from tools like Great Pods to reach wider audiences. Whether you’re new to podcasting or looking to grow your show, this episode offers thoughtful strategies for building visibility and credibility.
(09:15) - Rewriting the Rules of Podcast Categorization
(12:06) - SEO Tips for Podcasters
(13:32) - The Categorization Challenge for Higher Ed Podcasts
(17:13) - What Makes a Great (or Bad) Review
(18:42) - Protecting Against User Bombing
(22:26) - Why Higher Ed Podcasters Should Join Great Pods
(24:30) - Creating New Genre Possibilities
(25:36) - How to Become a Podcast Critic
(30:22) - Tapping into Campus Resources for Podcast Growth
(32:20) - Conclusion
Outsourcing Ourselves: AI Breaks Down the Higher Ed PodCon
16 Jun 2025
00:12:46
AI Jen and Neil preview Higher Ed PodCon, where campus podcasters unite to explore the future of educational audio.
Neil and Jennifer-Lee hand the mic to their AI counterparts to preview the very first Higher Ed PodCon—a brand-new conference built specifically for podcasters and digital media creators in higher education. AI Jen and AI Neil walk through what to expect: standout sessions on strategic communication, multimedia content strategies, and budget-friendly podcast production, with insights from leaders at Stanford, Purdue, and more. With over 40 speakers and representation from 25+ institutions, PodCon marks a major milestone for the campus podcasting community. After the AI segment, the real hosts return to share thoughts on the role of AI in podcasting, why human connection still matters, and how events like this help podcasters learn, grow, and feel a little less alone.
The Magic School Bus Effect: Making Stats & Science Accessible
02 Jun 2025
00:34:28
How two science-savvy professors turned stats and storytelling into a compelling educational podcast.
Kristin Sainani and Regina Nuzzo—co-hosts of Normal Curves: Sexy Science, Serious Statistics—join Neil McPhedran and Jennifer-Lee to celebrate the 50th episode of Continuing Studies. Kristin and Regina share the story behind launching their podcast, which blends scientific rigor with lighthearted storytelling to make complex topics like epidemiology and statistics approachable and fun. They reflect on how their long friendship, backgrounds in journalism, and love of teaching shaped the show’s voice and format. From managing remote production across time zones to navigating multiple takes and narrative arcs, they reveal the thoughtful work behind each episode. Whether you're a podcaster or just science-curious, this candid conversation offers practical insights on what it takes to produce a compelling, educational show for anyone and is passionate about podcasting in higher education.
Clips, Strategy, and Search: How This Is Purdue Scales Its Reach
19 May 2025
00:35:44
How Purdue’s podcast expanded its reach with strategic use of video, SEO, and timely content planning.
Kate Young returns to Continuing Studiesto share how Purdue’s This Is Purdue podcast has grown from an alumni-focused show into a wide-reaching content hub. She breaks down the strategic shift toward video, the role of short-form clips across platforms like YouTube and Instagram, and how her team uses SEO and timely relevance to plan episodes. Kate also reveals how AI supports their prep process, and previews her upcoming talk at Higher Ed PodCon, offering practical insights for podcast teams of any size looking to elevate their content and audience engagement.
(03:54) - Lessons From Podcast Movement Evolutions
(07:57) - Evolving a Video Strategy at Purdue
(10:31) - Full Time Podcasting at Purdue
(11:52) - Expanding Beyond Alumni: New Audience Strategy
(15:52) - Leveraging SEO from Planning to Publishing
(18:21) - Shorts, Reels, and Spotify Clips
(21:31) - Why the Podcast Has Both Audio and Video Feeds
(24:09) - Using AI for Content Calendar and Brainstorming
(26:11) - What to Expect at Higher Ed PodCon
(29:00) - LinkedIn Strategy Tip
(31:34) - Conclusion
Higher Ed PodCon Update
05 May 2025
00:12:02
An update on the Higher Ed PodCon—where higher education podcasters will come together to connect, learn, and grow
Neil McPhedran and Jennifer-Lee are joined by Gregg Oldring, original producer of the Continuing Studies podcast and creator of the Higher Ed Pods Directory, to share an inside look at the upcoming Higher Ed PodCon, happening July 12th in Chicago. Designed specifically for higher education podcasters, this inaugural one-day event features keynote speaker Matt Abrahams and three focused tracks on strategy, content, and tech tools. The trio discusses how the conference is tailored to the real-world challenges of higher ed podcasting—emphasizing collaboration over competition, growth beyond downloads, and practical skills over buzzwords. With live recordings, structured networking, and a community-focused atmosphere, Higher Ed PodCon promises to be a vibrant gathering for creators behind the mic and those working behind the scenes.
Making History Heard: Bringing the Past to Life Through Podcasts
21 Apr 2025
00:34:59
R2 Studios on turning serious history into compelling podcasts.
Jeanette Patrick and Jim Ambuske of R2 Studios join the Continuing Studies podcast to discuss the intersection of history, storytelling, and podcasting. They share how R2 Studios was founded with a mission to democratize history through engaging audio content, supported by academic rigor and creative production. From the challenges of building a podcast network within a university setting to the importance of funding, audience development, and cross-promotion, this conversation offers a candid look at what it takes to create compelling educational podcasts. Jeanette and Jim also reflect on the power of podcasting to bring overlooked narratives to light and their vision for future projects.
Press Play to Learn: Why Podcasts Might Be the Best Homework Yet
07 Apr 2025
00:32:06
What if professional development was as accessible as your favorite podcast?
Dr. Lindsay Persohn shares her experience as a literacy scholar, podcast host, and educator using audio to transform professional learning and classroom engagement. From founding Classroom Caffeine to launching innovative “pod clubs,” she reveals how podcasting can make research more relatable, foster autonomy for teachers, and support asynchronous, differentiated learning. With examples from her teaching and research, she demonstrates how storytelling deepens understanding, builds connection, and opens up new possibilities for integrating podcasts into academic and professional spaces.
(05:41) - Designing Conversations for Deeper Insight
(07:32) - Embedding Podcasts into Coursework
(10:30) - Why Audio Connects Differently
(13:28) - What Are Teacher Pod Clubs?
(18:06) - The Vision for Asynchronous Learning
(20:33) - Inside the EPOD Conference
(23:20) - Publishing Podcast-Based Research
(27:43) - Advice for Educators Using Podcasts
(29:34) - Conclusion
Podcasting and Journalism: Balancing Innovation and Integrity
24 Mar 2025
00:36:03
The future of journalism, podcasting’s role in education, and the challenge of misinformation in digital media.
Carl Hartley, a journalism lecturer at the University of Leeds and a BBC Five Live journalist, delves into the rapidly changing world of journalism education and the increasing role of digital media in shaping the industry. He shares insights on how universities are adapting their programs to equip students with multimedia skills, from traditional broadcasting to podcast production and social media storytelling. Carl outlines the growing concerns around misinformation in podcasting, the debate over potential regulation, and the responsibility of content creators to uphold journalistic integrity. Drawing from his research and involvement in the Education Through Podcasting Conference, Carl discusses how podcasts are not only transforming journalism but also becoming powerful tools for education and public discourse.
Turning historical research into immersive audio storytelling.
Daniel Story, a digital scholarship librarian at UC Santa Cruz, discusses his work in digital storytelling and podcasting as a scholarly medium. He shares insights into Stories from the Epicenter, a ten-part documentary on the 1989 Santa Cruz earthquake, and History in Focus, a podcast from the American Historical Review that brings historical scholarship to life. The conversation explores the power of narrative storytelling in academia, the role of podcasts in making scholarly work more accessible, and the importance of community engagement in historical research. The discussion highlights the role of podcasts in education, the impact of narrative storytelling, and the importance of community engagement in preserving history, showcasing how audio can deepen connections to the past and enhance learning.
(05:01) - Stories from the Epicenter: A Documentary Podcast
(08:42) - Narrative Podcasts in Academia
(10:23) - The Role of Limited Series in Podcasting
(14:29) - Teaching Students to Make Podcasts
(17:56) - Community Engagement & Collaboration
(21:04) - History in Focus: A Journal-Based Podcast
(23:49) - Podcasting as a Tool for Scholarly Communication
(27:10) - Addressing Challenges in Academic Publishing
(29:38) - Conclusion
Solving "Wicked Problems" with Stories: The Impact of Monash’s Podcast
24 Feb 2025
00:34:34
A university podcast exploring what happens if we change, and what happens if we don’t?
Monash University’s What Happens Next podcast, hosted by Dr. Susan Carland, takes on bold and complex issues, exploring the challenges shaping our world and the transformative solutions that could redefine our future. In this episode, Dr. Carland and Fabian Marrone, Monash’s Chief Marketing, Admissions, and Communications Officer, discuss the university’s approach to tackling “wicked problems” through podcasting. Together, they share the power of storytelling, academic freedom, and the impact of high-quality production in engaging a global audience. From climate change to social cohesion, the conversation highlights how their podcast serves as a voice for the entire university community, offering deep insights into the decisions that shape our collective future.
By Students, For Students: The Power of Podcasting for Disability in Higher Ed
10 Feb 2025
00:36:13
A student-led podcast amplifying disabled students' voices in higher education.
Tim Roe and Matthew Whiteman share the story behind One in Five, a podcast created by disabled students for disabled students. The name represents the one in five people in the UK who have a disability, and the show dives into their lived experiences navigating university life—from the application process to academic support and accessibility. Tim and Matthew discuss the importance of student-led storytelling, the challenges of disability diagnoses in higher education, and how their podcast became a valuable resource embedded in the UCAS system. They also reflect on what they'd do differently and the potential for future episodes. Whether you're in higher ed, podcasting, or passionate about accessibility, this conversation offers insight and inspiration.
(13:51) - Giving Students Control of the Conversation
(17:48) - Why More Universities Aren’t Doing This
(22:29) - Disability Diagnosis & University Support
(24:45) - Ensuring Long-Term Accessibility
(27:24) - The Unexpected Benefits of Podcasting
(31:15) - Lessons Learned & Future Ideas
(33:43) - Conclusion
Empowering Students: Simplifying the Path to “Uni”
27 Jan 2025
00:36:41
Uni Taster Days redefines university decisions with authentic student voices.
Jon Cheek, founder of Uni Taster Days and co-host of The Uni Guide podcast, shares his journey of creating a go-to resource for UK students exploring university options. He reveals how his podcast evolved from focusing on parents and teachers to becoming a platform driven by students, for students—putting authentic voices at the center of the conversation. From navigating the complexities of university applications to crafting a podcast that balances quality, consistency, and impact, Jon offers a wealth of insights into higher education podcasting. He discusses the importance of audience engagement, the power of listening, and the rewards of staying committed to the process, offering a useful guide for educators, podcasters, and anyone passionate about connecting with their audience in meaningful ways.
(10:44) - The Benefits and Challenges of Podcasting
(13:04) - Pedals and Podium Philosophy
(16:36) - Why a Podcast?
(20:32) - Engaging Student Voices
(23:13) - The Guest Selection Process
(24:51) - Unique Position of Uni Taster Days
(29:46) - Advice for University Podcasters
(32:55) - Conclusion
Building Podcaster Connections: Humanities Podcast Symposium
13 Jan 2025
00:35:03
The global impact of the Humanities Podcast Symposium and the future of scholarly podcasting.
Rebecca Barry, coordinator of the Illinois Scholars at Risk Program and a passionate podcaster, joins the show to discuss the Humanities Podcast Network and its flagship event, the Humanities Podcast Symposium. Rebecca shares the network's mission to elevate podcasting as a scholarly medium and highlights the symposium’s global reach, with over 300 participants and presenters from around the world, detailing how this multi-day virtual event fosters collaboration and innovation among academic podcasters. Sha talks about the challenges of planning such an ambitious event, the evolution of podcasting as a scholarly medium, and the debate over best practices like accessibility and crediting contributors. Whether planning a podcast, a symposium, or simply curious about the future of scholarly communication, this discussion shines a light on the future of academic podcasting and community-building through shared storytelling.
(14:27) - Creating the Humanities Podcast Symposium
(18:53) - Best Practices in Academic Podcasting
(22:10) - Challenges and Debate on Best Practices
(27:45) - The Role of Video Podcasts
(30:12) - Tips for Hosting a Virtual Symposium
(32:11) - Conclusion
Breaking Silos: Building a University Podcast Network
30 Dec 2024
00:33:36
Building a podcast network to unite voices and transform academia.
Michelle Daniel shares her journey from podcasting skeptic to champion, detailing her work in creating the Texas Podcast Network at the University of Texas at Austin. Drawing on her experiences as a graduate student and musician, she recounts her unexpected entry into podcasting, driven by a desire to foster global connections through storytelling, and offers insight on building institutional buy-in, balancing content quality with audience needs, and the transformative power of podcasting as a tool for communication and collaboration in higher education. Her passion for connection and creativity underscores a vision of universities as hubs of open dialogue, bridging academic silos and reaching global communities through the medium of podcasting.
College Radio’s Renaissance: Higher Ed’s Audio Evolution Part 2
16 Dec 2024
00:24:48
How The Virginia Audio Collective fosters creativity, collaboration, and impactful storytelling.
In part two of this episode, Mary Garner McGehee and Sage Tanguay discuss The Virginia Audio Collective at the University of Virginia, showcasing how a podcast network can thrive by combining creativity, community, and collaboration. With resources from WTJU community radio and a supportive infrastructure, the collective empowers aspiring podcasters to bring their ideas to life, from concept to production. Insights include the benefits of limited series, building an audience, and fostering partnerships across campus and beyond. This episode highlights the tools, strategies, and innovative approaches that make UVA’s podcasting initiative a model for other institutions looking to amplify voices and create impactful storytelling.
(20:21) - Acknowledging UVA’s Leadership and Community
(22:31) - Conclusion
College Radio’s Renaissance: Higher Ed’s Audio Evolution Part 1
02 Dec 2024
00:31:06
How traditional radio is evolving.
Mary Garner McGehee and Sage Tanguay from the University of Virginia's WTJU and Virginia Audio Collective visit the Continuing Studies podcast to explore the evolving role of radio and podcasting in higher education. In part one of this two part episode, they share how WTJU, with its storied past in the punk rock scene, has transformed into a dynamic podcasting hub, emphasizing the student-run station WXTJ, where DJs have the freedom to explore diverse music genres. Further, Mary Garner and Sage discuss the surprising ways students today define radio, often merging it with podcasts and digital media, and how this reflects broader shifts in media consumption.
Step into the world of podcast analytics and discover tools from Apple Podcasts, Spotify, and YouTube. If you're a podcaster, understanding the differences between downloads, listens, and views is crucial. Focus on metrics like average consumption percentage and total listen time to get a clearer picture of your podcast's success. Find out how analytics can help you compare episode performance, revealing which topics and formats resonate most with your audience. Dive into insights about your listener base by examining demographics such as location, age, and gender. Plus, explore the latest engagement features, like comments and reactions on Spotify, to enhance your connection with listeners.
Lessons From a Toxicology Podcaster: Don’t Put It In Your Mouth
04 Nov 2024
00:33:14
How The Poison Lab podcast brings together experts in the medical community.
Dr. Ryan Feldman, clinical toxicologist and host of The Poison Lab podcast, delves into the power of podcasting to connect niche experts across fields and share critical insights into rare toxicology cases. Dr. Feldman discusses how his podcast bridges the gap between specialists in toxicology and a wider audience, offering a platform for experts to share their unique experiences in managing complex and often high-stakes medical situations. By bringing together voices from across the toxicology and medical communities, Dr. Feldman’s podcast fosters collaboration and creates a valuable resource for both professionals and enthusiasts eager to learn more about the hidden challenges of poison management and emergency response.
(06:59) - Using the Podcast for Educational Purposes
(08:37) - Target Audience and Broader Appeal
(10:58) - Listener Engagement and Questions
(11:53) - Memorable Cases and Stories
(15:01) - High Acuity, Low Occurrence Events
(17:40) - Building Connections with Experts
(20:20) - Rare and Tricky Diagnoses
(22:58) - Production and Content Development
(24:33) - Balancing Medical Routines and Creative Exploration
(26:42) - Future Topics and Upcoming Episodes
(29:38) - Conclusion
Using Sound as Storytelling in Academic Podcasts
21 Oct 2024
00:38:33
Can you tell a story through sound?
Sam Harnett and Chris Hoff, creators of Ways of Knowing, discuss their journey of blending sound and academia in this captivating episode. Frustrated with the repetitive nature of public radio, they shifted focus to sound as a central storytelling tool, using it to evoke emotions and memories in ways traditional narratives can't. Their project, Ways of Knowing, challenges how academic knowledge can be conveyed through immersive audio, collaborating with universities to produce sonically rich, intellectually rigorous content. This conversation dives deep into their creative process, technical challenges, and the future of audio storytelling in education.
(00:00:00) Introduction Neil and Jennifer introduce guests Sam Harnett and Chris Hoff from the Ways of Knowing podcast. (00:03:04) The World According to Sound How The World According to Sound started as a reaction to traditional public radio formats. (00:06:07) Sound and Memory The immersive soundscapes used to evoke both learning and emotional responses. (00:09:58) Humanities and Sound in Podcasting The challenges and opportunities of bringing humanities research to life through sound. (00:12:16) Producing High-Quality Soundscapes The technical side of the podcast, from recording sound to mixing it for immersive experiences. (00:13:39)Importance of Sound Design The significance of strong sound design and thoughtful podcast structure. (00:16:20) University Collaborations How each season of Ways of Knowing is shaped by different academic institutions. (00:20:46) Future Topics and Ambitions Potential future topics including the economics of higher education. (00:25:27) Creating Evergreen Content The importance of creating evergreen content that remains relevant. (00:29:41) Audio vs. Video The trend towards video in podcasting and why Sam and Chris focus solely on audio. (00:34:20) Conclusion
(00:00) - Introduction
(03:04) - The World According to Sound
(06:07) - Sound and Memory
(09:58) - Humanities and Sound in Podcasting
(12:16) - Producing High-Quality Soundscapes
(13:39) - Importance of Sound Design
(16:20) - University Collaborations
(20:46) - Future Topics and Ambitions
(25:27) - Creating Evergreen Content
(29:41) - Audio vs. Video
(34:20) - Conclusion
Unlocking SEO and Web Visibility for Podcasters
30 Sep 2024
00:38:40
Website insights and essentials from Brenden Mulligan of Podpage.
Brenden Mulligan, founder of Podpage, shares his journey from the music industry to podcasting, highlighting the importance of owning your platform through a dedicated podcast website. He discusses common mistakes podcasters make with their online presence, the value of SEO for improving discoverability, and the benefits of offering multiple platforms for listeners. The conversation also covers how higher education podcasters can leverage websites to boost engagement and create lasting connections with their audience while exploring the future potential of Podcasting 2.0.
(00:00:00) Introduction Neil and Jen introduce guest Brenden Mulligan, founder of Podpage. (00:02:10) Journey into Podcasting Brenden’s journey into podcasting and why podcasters need to own their content through websites. (00:05:52) Challenges Large Websites for Podcasts The difficulties higher education institutions face when adding podcasts to their large websites. (00:08:58) Customization in Podpage How podcasters can align their website with existing brand identities. (00:10:19) Common Website Mistakes The most frequent mistakes podcasters make when creating their websites. (00:13:23) Offering Multiple Platforms The importance of providing links to multiple podcast platforms. (00:14:47) Using Categories Effectively How categorizing podcast episodes can enhance user experience. (00:17:47) Improving Podcast Discovery Making content discovery easier and driving podcast visibility. (00:23:49) The Potential of Podcasting 2.0 The value-for-value model and the challenges of micropayments in podcasting. (00:32:32) SEO and Website Ownership Why owning a dedicated website can improve search engine rankings. (00:35:19) Conclusion
(00:00) - Introduction
(02:10) - Journey into Podcasting
(05:52) - Challenges Large Websites for Podcasts
(08:58) - Customization in Podpage
(10:19) - Common Website Mistakes
(13:23) - Offering Multiple Platforms
(14:47) - Using Categories Effectively
(17:47) - Improving Podcast Discovery
(23:49) - The Potential of Podcasting 2.0
(32:32) - SEO and Website Ownership
(35:19) - Conclusion
Digital Narratives: Video Games in Literary Studies
16 Sep 2024
00:33:43
Intersection of video games and literary studies.
Jason Boyd and Patrick Dolan from the Playable Stories: Unarchived podcast discuss their innovative approach to integrating video games into literary studies at Toronto Metropolitan University. They explore the Playable Stories Archive, a resource designed to help educators incorporate narrative-rich games into their courses, and explain the distinction between games that are archived for direct teaching use and those featured on the Unarchived podcast for broader discussion. The episode covers the dynamics of their podcast team, insights into the production process using Discord, and the importance of making gaming accessible and relevant in academic contexts. Their conversation offers valuable perspectives on the evolving role of video games in education and the collaborative efforts behind their podcast.
(00:00:00) Introduction Neil and Jen introduce guests Patrick Dolan and Jason Boyd from the Playable Stories: Unarchived podcast. (00:02:55) Backgrounds and Beginnings
Patrick and Jason share their roles and academic background in video game studies. (00:03:46) Early Gaming Experiences Early experiences with video games and how those experiences influenced their academic paths. (00:06:46) The Playable Stories Archive Initiative Overview of the Playable Stories Archive and its purpose in integrating video games into literary studies. (00:10:22) The Playable Stories: Unarchived Podcast How the podcast discusses games that might not fit into traditional teaching models. (00:13:41) Distinction Between Archived and Unarchived Games The difference between games featured in the Playable Stories Archive and Unarchived podcasts. (00:15:08) Audience and Goals of the Podcast The primary audience as educators and scholars interested in game studies. (00:17:13) Narrative Approach in the Podcast The significance of using a narrative approach to discuss the games featured on the podcast. (00:19:30) Team Dynamics and Production Process The roles within the podcast team and the collaborative nature of producing the episodes. (00:23:24) Lessons Learned and Best Practices The importance of a sustainable schedule and collaborative flexibility. (00:25:21) Recording and Technical Setup The unique use of Discord for recording podcast episodes and managing audio tracks. (00:29:23) The Importance of Accessible Gaming The value of including non-violent, accessible games in academic courses to reach a wider audience of students. (00:30:43) Conclusion
(00:00) - Introduction
(02:55) - Backgrounds and Beginnings
(03:46) - Early Gaming Experiences
(06:46) - The Playable Stories Archive Initiative
(10:22) - The Playable Stories: Unarchived Podcast
(13:41) - Distinction Between Archived and Unarchived Games
(15:08) - Audience and Goals of the Podcast
(17:13) - Narrative Approach in the Podcast
(19:30) - Team Dynamics and Production Process
(23:24) - Lessons Learned and Best Practices
(25:21) - Recording and Technical Setup
(29:23) - The Importance of Accessible Gaming
(30:43) - Conclusion
How Stanford GSB Launched Its Flagship Show
02 Sep 2024
00:33:47
Creating Stanford GSB’s Flagship Podcast If/Then.
"Why does it have to be a podcast?" Jenny Luna from Stanford Graduate School of Business returns to Continuing Studies to discuss the deliberate choices behind launching their flagship show, If/Then and why podcasting, among other communication channels, was the ideal platform to amplify the impactful research of Stanford GSB faculty. Jenny shares the strategic decisions that shaped the show—from selecting the right host with deep institutional knowledge to creating content that resonates with their audience. Her insights reveal the critical role of podcasting in advancing academic storytelling and outreach in the world of higher education.
(00:00:00) Introduction Neil and Jen introduce return guest Jenny Luna, producer of Stanford GSB's new flagship podcast If/Then. (00:03:41) If/Then Podcast The concept and focus behind the If/Then podcast. (00:05:06) Topic Selection How topics and faculty are chosen based on relevance and impact. (00:06:03) Choosing the Host Selecting an internal host familiar with the GSB culture and strong faculty rapport. (00:07:54) Why Podcasting? Why the GSB decided to focus on podcasting as a major communications channel. (00:09:38) Success Factors Keys to the success of Stanford GSB’s podcasts, including strong branding. (00:12:30) Working with Agencies Collaborating with agencies for production and marketing. (00:15:53) Launch Strategy The approach to launching If/Then, including pilot episodes and stakeholder approval. (00:18:36) Season Two Planning Preparation for season two, including audience surveys and advance planning. (00:20:36) Lessons From Season One Importance of developing a listener persona and a new strategy of in-person chats with guests. (00:25:33) Leveraging YouTube The role of YouTube in expanding the podcast’s reach. (00:28:00) Growth Tactics Effective growth strategies and plans for the next season. (00:31:04) Conclusion
(00:00) - Introduction
(03:41) - If/Then Podcast
(05:06) - Topic Selection
(06:03) - Choosing the Host
(07:54) - Why Podcasting?
(09:38) - Success Factors
(12:30) - Working with Agencies
(15:53) - Launch Strategy
(18:36) - Season Two Planning
(20:36) - Lessons From Season One
(25:33) - Leveraging YouTube
(28:00) - Growth Tactics
(31:04) - Conclusion
Continuing to Study: Lessons From Year One
19 Aug 2024
00:27:48
Happy Anniversary! Continuing Studies reflects on year one of the podcast.
Neil and Jen celebrate one year of podcasting by sharing some of the lessons they've learned and the challenges they've overcome. They reflect on their conversations with higher education podcasters, sharing tips on consistency, flexibility, interview techniques, titling strategies, and the exciting possibilities of Podcasting 2.0. Neil and Jen explore the importance of collaboration within and across institutions, the rise of alumni podcasts, and how podcasting can thrive in visually-driven disciplines. Join them as they look back on their journey and preview what's ahead for the next year of inspiring conversations in higher education podcasting.
(00:00:00) Introduction Jen and Neil introduce the episode, celebrating the podcast’s first anniversary and reflecting on their journey. (00:01:53) Consistency in Podcasting The significance of consistency in maintaining a successful podcast. (00:03:11) Importance of Flexibility and Preparation How flexibility and preparation lead to successful podcast interviews. (00:06:59) Collaborative Podcasting Across Institutions The benefits of collaborating across institutions to improve podcast content and reach. (00:09:24) Titling Strategies for Podcast Episodes
Crafting titles and descriptions that catch attention and maximize discoverability. (00:11:40) Podcasting 2.0 and New Features A look into Podcasting 2.0 and how it’s shaping the future of the medium. (00:13:10) Podcasting 2.0: Podroll Tag The Podroll tag and how it enhances podcast community building and discoverability. (00:17:58) Podcast Networks and Internal Collaboration Discovering how internal collaboration within institutions can elevate podcast content. (00:20:40) Alumni Podcasts Engagement with alumni podcasts and their role in strengthening alumni relations. (00:23:18) Podcasting in Visual-Centric Disciplines How podcasts can engage audiences in visually-driven fields like art history and gaming. (00:25:44) Looking Forward: Global Podcasting & Upcoming Episodes Exciting international podcast collaborations are on the horizon for Continuing Studies. (00:26:48) Conclusion
(00:00) - Introduction
(01:53) - Consistency in Podcasting
(03:11) - Importance of Flexibility and Preparation
(06:59) - Collaborative Podcasting Across Institutions
(09:24) - Titling Strategies for Podcast Episodes
(11:40) - Podcasting 2.0 and New Features
(13:10) - Podcasting 2.0: Podroll Tag
(17:58) - Podcast Networks and Internal Collaboration
(20:40) - Alumni Podcasts
(23:18) - Podcasting in Visual-Centric Disciplines
(25:44) - Looking Forward: Global Podcasting & Upcoming Episodes
(26:48) - Conclusion
Game On: How the Games Institute Uses Podcasting to Expand Research & Diversity
05 Aug 2024
00:39:54
The intersection of gaming technologies with educational and social initiatives.
Neil and Jen welcome Dr. Emma Vossen from the University of Waterloo's Games Institute on this episode of the Continuing Studies podcast. Dr. Vossen shares insights into her role as the Knowledge Mobilization and Research Impact Officer, detailing the interdisciplinary work of the Games Institute and its innovative approach to gaming research. They discuss the power of podcasting as a tool for knowledge mobilization, diversity, equity, and inclusion in gaming, and the intersection of gaming technologies with educational and social initiatives. Additionally, the episode explores the evolution of storytelling through audio and the importance of making complex academic research accessible to a broader audience.
(00:00:00) Introduction Neil and Jen introduce guest Dr. Emma Vossen, producer of the Game Institute podcast. (00:02:15) Knowledge Mobilization Role Dr. Emma Vossen introduces herself and her role at the Games Institute, University of Waterloo. (00:03:00) The Games Institute The foundation, purpose, and interdisciplinary nature of the Games Institute. (00:04:50) The Games Institute Podcast History of the Games Institute podcast, and its role in knowledge mobilization and research communication. (00:07:02) Audience and Impact The target audience for the GI podcast and its relevance to both academics and the public. (00:07:49) Diversity, Equity, and Inclusion in Gaming The representation of diversity in games and the research conducted at the Games Institute on this topic. (00:10:19) The Digital Oral Histories of Reconciliation Project DOHR, a VR project aimed at educating students using digital oral histories. (00:13:25) Podcastings Unique Role in Academia Translating academic research into accessible formats for broader audiences through podcasts. (00:20:40) Podcasting 2.0: Person Tag An overview of the Person Tag, allowing podcasts to recognize contributors and enhance discoverability. (00:26:15) First Experiences with Games First gaming experiences, highlighting the personal connection to gaming culture. (00:27:36) First Person Scholar Podcast The First Person Scholar podcast, focusing on panel discussions and specific gaming topics. (00:30:51) Knowledge Mobilization and Research Communication How podcasting serves as an effective medium for knowledge mobilization in academia. (00:35:52) Conclusion
(00:00) - Introduction
(02:15) - Knowledge Mobilization Role
(03:00) - The Games Institute
(04:50) - The Games Institute Podcast
(07:02) - Audience and Impact
(07:49) - Diversity, Equity, and Inclusion in Gaming
(10:19) - The Digital Oral Histories of Reconciliation Project
(13:25) - Podcastings Unique Role in Academia
(20:40) - Podcasting 2.0: Person Tag
(26:15) - First Experiences with Games
(27:36) - First Person Scholar Podcast
(30:51) - Knowledge Mobilization and Research Communication
(35:52) - Conclusion
The Future of Podcast Apps: Insights from Sam Sethi on Podcasting 2.0
22 Jul 2024
00:43:12
Sam Sethi shares Podcasting 2.0 advancements and their impact on higher education.
In this episode of Continuing Studies, hosts Neil and Jen join Sam Sethi, CEO of TrueFans and co-host of Pod News Weekly, to discuss the growing world of Podcasting 2.0. Sam outlines innovative features aimed at solving key podcasting challenges such as discovery, interactivity, and monetization. He also shares the impetus behind his TrueFans app, the importance of passion over monetization in podcasting, and teases a groundbreaking new feature. The conversation also explores the integration of various digital content forms into podcasting apps and introduces advanced analytics and monetization strategies. This episode is packed with insights for higher education podcasters looking to leverage the latest advancements in Podcasting 2.0.
(00:00:00) Introduction Neil and Jen introduce guest Sam Sethi, CEO of TrueFans and co-host of Pod News Weekly. (00:03:10) Podcasting 2.0 Overview Key issues Podcasting 2.0 aims to solve and an explanation of 2.0 features. (00:05:59) TrueFans App Development The motivation and process behind building the TrueFans app. (00:09:02) Challenges with Podcasting 2.0 Adoption The difficulty of getting hosts to implement new tags and the value of Podcasting 2.0 features. (00:11:26) Community and Evangelism The importance of early adopters and the role of the podcasting community in promoting Podcasting 2.0. (00:14:42) Integrated Features in TrueFans New features in TrueFans and their potential to enhance the user experience. (00:16:54) Podcasting 2.0: OP3 Prefix Analytics Service An overview of the OP3 Prefix Analytics Service and its benefits for higher education podcasters. (00:20:54) Higher Education Opportunities The relevance of Podcasting 2.0 features to higher education podcasters and how they can get involved. (00:23:31) Cross App Comments Feature Explanation of the cross app comments feature and its potential to unify the podcasting community across different apps. (00:26:32) Improving Advertising Metrics The limitations of current podcasting metrics like downloads and the new metrics being developed. (00:30:19) Innovative Monetization Strategies The concept of micropayments and wallet switching, allowing for more flexible and precise monetization strategies. (00:35:32) Location Tag The location tag and its applications for higher education podcasters, including subject and recording locations. (00:38:21) Get In Touch Sam shares his contact information and encourages listeners to get involved with Podcasting 2.0. (00:39:57) Conclusion
Fewer Live Panels and More Podcasts
08 Jul 2024
00:37:39
The advantages of podcasting over traditional, in-person events.
Neil and Jen join Joy Poliquin from the University of Victoria's Cooperative Education Program and Career Services Office. Joy discusses the "Work It" podcast, which explores alumni career paths and provides career development advice.The conversation covers the podcast's evolution, its dual focus on alumni stories and practical career tips, and the advantages of podcasting over traditional events in terms of engagement and accessibility. Joy highlights the involvement of recent graduates as hosts, the impact of remote work opportunities, and how the podcast content is used across various platforms.Tune in for insights on using podcasts to enhance student and alumni engagement and communication strategies in higher education.
(00:00:00) Introduction Neil and Jen introduce guest Joy Poliquin, producer of UVic podcast Work It. (00:02:03) Role at UVic and the Work It podcast Joy shares her role at UVic and discusses the Work It podcast's aim to explore alumni careers. (00:03:25) Career Evolution How career paths have changed at UVic and the flexibility in today’s job market. (00:05:20) Impact of Remote Work The role remote work has played in opening up opportunities for graduates to stay in Victoria. (00:06:20) Target Audience An outline of the three main audiences for the Work It podcast. (00:07:57) Supporting Career Development How the podcast supports career development with alumni and career educator team interviews. (00:09:55) Content Strategy Strategy behind combining alumni interviews and practical career advice. (00:12:31) Events Transition to Podcast Shift from in-person events to podcast format to provide more accessible and evergreen content. (00:15:33) Hosts of Work It Podcast Introduction to the podcast hosts, their background, and how they got the job. (00:17:30) Leveraging Alumni Expertise How they utilized a former co-op student, to help set up and promote the Work It podcast. (00:20:09) Podcast in Communication Strategy Integration of the podcast into UVic’s broader communication strategy. (00:23:09) Season Two Themes Themes and new areas of focus for the second season, including career development and alumni journeys. (00:25:36) Co-op Experiences The role of alumni sharing their co-op experiences and how it influenced their career paths. (00:28:03) Non-linear Career Paths The non-linear nature of career paths and the diverse opportunities available. (00:29:42) Podcasting 2.0: Chapters The concept of chapters in podcasts, explaining their benefits for navigation, accessibility, and searchability. (00:35:08) Conclusion
(00:00) - Introduction
(02:03) - Role at UVic and the Work It podcast
(03:25) - Career Evolution
(05:20) - Impact of Remote Work
(06:20) - Target Audience
(07:57) - Supporting Career Development
(09:55) - Content Strategy
(12:31) - Events Transition to Podcast
(15:33) - Hosts of Work It Podcast
(17:30) - Leveraging Alumni Expertise
(20:09) - Podcast in Communication Strategy
(23:09) - Season Two Themes
(25:36) - Co-op Experiences
(28:03) - Non-linear Career Paths
(29:42) - Podcasting 2.0: Chapters
(35:08) - Conclusion
Competition or Collaboration? Yale & Harvard Podcasting Together
24 Jun 2024
00:46:21
How Yale and Harvard came together to create a podcast.
Neil and Jen join guests Kristi Jobson and Miriam Ingber, Deans of Admissions at Harvard and Yale Law Schools and hosts of “Navigating Law School Admissions”. They share the origin of their podcast, a collaboration between prestigious schools, and how it has evolved and impacted prospective students. They also debunk competitive myths and outline the benefits of detailed podcast preparation. Additionally, Neil discusses how to incorporate Podcasting 2.0 features, with focus on the transcript tag.
(00:00:00) Introduction Neil and Jen introduce guests Miriam Ingber and Kristi Jobson from the Navigating Law School Admissions podcast. (00:02:12) Law Admissions Background Kristi and Miriam share their backgrounds and roles in the admissions offices at Harvard and Yale Law Schools. (00:03:26) Collaboration Between Harvard and Yale How Miriam and Kristi met and started collaborating, emphasizing the non-competitive nature of their relationship. (00:06:04) Creating “Navigating Law School Admissions” The origins of the podcast "Navigating Law School Admissions" during the pandemic. (00:08:17) Audience of the Podcast The primary audience for the podcast, including prospective law students and pre-law advisors. (00:12:13) Convincing Administrators The process of getting approval from their respective universities to collaborate on the podcast. (00:13:22) Guest Admissions Officers The inclusion of guest law school admissions officers from different schools to provide a range of perspectives on the podcast. (00:15:06) Evolution of the Podcast The evolution of the podcast, highlighting the importance of scripting and the natural banter between the hosts. (00:19:27) Live Events and Audience Engagement Incorporating live events into podcast episodes, and the positive impact of audience engagement on the podcast. (00:24:55) Games and Interactive Elements The use of games and interactive elements in the podcast to make it more engaging. (00:26:39) Surprises and Listener Impact The unexpected listener engagement and impact of their podcast on the law school admissions community. (00:30:17) Utilizing “Navigating Podcast Admissions” Applying evergreen content from the podcast in ongoing communications and admissions processes. (00:32:35) Advice for Podcasters Tips for fellow higher education podcasters, emphasizing the importance of a good editor, planning, and committing to the podcast. (00:39:44) Podcasting 2.0: Transcript Tags
Integrating Podcasting 2.0 features, focusing on the transcript tag, and the importance of file format for better platform compatibility.
(00:45:23) Conclusion
(00:00) - Introduction
(02:12) - Law Admissions Background
(03:26) - Collaboration Between Harvard and Yale
(06:04) - Creating “Navigating Law School Admissions”
Podcasting 2.0 Explained: A Guide for Higher Ed Podcasters with James Cridland
10 Jun 2024
00:40:11
The benefits and features of Podcasting 2.0 for higher education podcasters.
In this episode of the Continuing Studies podcast, hosts Neil McPhedran and Jennifer-Lee welcome James Cridland, an expert in the podcasting industry, to discuss the advancements and potential of Podcasting 2.0. They discuss the inception of Podcasting 2.0, moving to its potential to transform how educational content is created and consumed. Learn about the new features that enhance accessibility, improve content management, and ensure creators maintain control over their podcasts. Whether you're a podcast enthusiast or a higher education professional, this conversation sheds light on the future of podcasting, especially in an educational context.
(00:00:00) Introduction Hosts Neil and Jennifer join guest James Cridland to discuss Podcasting 2.0. (00:02:27) Basics of Podcasting 2.0 The basics and origins of Podcasting 2.0, with the idea of improving podcasting for audiences through specific features. (00:04:10) The Podcast Index Explanation of the Podcast Index, its origin, and how it supports podcasting diversity. (00:07:59) Features of Podcasting 2.0 Various features of Podcasting 2.0 and the importance of respecting creators' control over their content. (00:09:38) Relevance to Higher Education Benefits of Podcasting 2.0 to higher education podcasters, highlighting features like transcripts and person tags. (00:13:23) Discovery and Curation How features in Podcasting 2.0 can enhance the discovery and curation of podcasts. (00:16:50) Managing and Enhancing Content The issue of inactive or "dead" podcasts cluttering directories and how podcast indexes can help identify and manage them. (00:20:48) Adoption and Support Podcast apps and hosting platforms that are adopting Podcasting 2.0 features and how to leverage these platforms to improve podcasts. (00:27:11) Apple’s Role in Podcasting 2.0 Insights into Apple's adoption of Podcasting 2.0 features and its significance for the industry. (00:31:23) Open Podcast Analytics Introduction to OP3, an open podcast analytics tool, and its importance for transparency and comparable statistics in podcasting. (00:33:58) Funding and Monetization Funding and monetization options within Podcasting 2.0, including the use of the funding tag for easy integration. (00:36:06) Conclusion
(00:00) - Introduction
(02:27) - Basics of Podcasting 2.0
(04:10) - The Podcast Index.
(07:59) - Features of Podcasting 2.0
(09:38) - Relevance to Higher Education
(13:23) - Discovery and Curation
(16:50) - Managing and Enhancing Content
(20:48) - Adoption and Support
(27:11) - Apple’s Role in Podcasting 2.0
(31:23) - Open Podcast Analytics
(33:58) - Funding and Monetization
(36:06) - Conclusion
From Student To Practitioner To Instructor: Penn State's Podcast Ecosystem
27 May 2024
00:30:13
Building partnership & keeping alumni engaged through podcasting.
Katie DeFiore shares her journey from a passionate podcast listener to becoming a key player in the educational podcasting scene at Penn State. She frames the creation and development of “Dare to Disrupt,” detailing the strategic planning, marketing, and alumni engagement that have shaped its success. The conversation also explores the significance of integrating podcasting with university programs and the impact of live podcast events. Katie also provides insight into the partnership between podcasting and alumni engagement.
(00:00:00) Introduction Hosts Neil McPhedran and Jennifer-Lee introduce guest Katie DeFiore, producer of the "Dare to Disrupt" podcast from Penn State.
(00:02:04) Katie DeFiore’s Journey
Katie shares her journey from student to podcast producer, including her work with the Democracy Group Podcast Network.
(00:03:34) About Dare to Disrupt
How the Dare to Disrupt podcast started, highlighting stories of Penn State alumni who are innovators and entrepreneurs.
(00:05:29) Engaging Alumni and Format Strategy
Insight into how the podcast engages alumni and integrates into the broader marketing strategy of Invent Penn State.
(00:09:24) Invent Penn State Overview
The mission and programs of Invent Penn State, including the LaunchBox and Innovation Network.
(00:11:29) Collaboration with Ryan Newman
Working with outside collaborator Ryan Newman and the importance of feedback for continuous improvement.
(00:13:35) Live Podcasting Experience
The experience and logistics of recording a live podcast episode during Penn State Startup Week.
(00:17:31) Impact of Live Episodes
The impact and feedback from the live podcast episode, and the challenges of tracking audience growth.
(00:20:00) Teaching Podcasting at Penn State
The transition from taking the first podcasting class at Penn State to teaching it, highlighting the growing interest in podcasting among students.
(00:22:37) Building a Podcasting Community
Katie’s initiative to create a Penn State Podcasting Community of Practice, fostering collaboration and support among university podcasters.
(00:25:24) Higher Ed Pods Global Community
Connecting Penn State podcasters with the global Higher Ed Pods community.
(00:26:24) Conclusion
(00:00) - Introduction
(02:04) - Katie DeFiore’s Journey
(03:34) - About Dare to Disrupt
(05:29) - Engaging Alumni and Format Strategy
(09:24) - Invent Penn State Overview
(11:29) - Collaboration with Ryan Newman
(13:35) - Live Podcasting Experience
(17:31) - Impact of Live Episodes
(20:00) - Teaching Podcasting at Penn State
(22:37) - Building a Podcasting Community
(25:24) - Higher Ed Pods Global Community
(26:24) - Conclusion
How Yale Uses Podcasting to Demystify Ivy League Admissions
13 May 2024
00:30:14
Step inside the Yale Admissions Office with Hannah Mendlowitz and Mark Dunn from "Inside Yale Admissions Office" podcast. As senior admissions officers, Hanna and Mark share an in-depth look the innovative ways they use podcasting to demystify the college admissions process. They discuss the motivations behind starting their podcast, its impact on various audiences including students, parents, and educational counselors; and address common misconceptions about Ivy League admissions. The conversation also covers how their podcast serves as a tool for transparency and aids in countering misinformation spread by external admissions consultants. Episode Links:
(14:41) - Expanding Topics and Engaging More Audiences
(16:23) - Seasonality and Episode Planning
(17:46) - Future Topics and Audience Feedback
(22:42) - Operational Aspects of Their Podcast
Call For Submissions: Your Favourite Higher Ed Podcast Episode
29 Apr 2024
00:11:52
Unveiling HigherEdPods: Filling the Community & Discovery Gap. Join us in a special episode where we (re)introduce HigherEdPods, a community and directory dedicated to elevating higher education podcasting. Host Jennifer and producer Gregg explore how HigherEdPods serves as a new resource for higher education podcasters. Discover how this innovative platform aims to connect higher education podcasters, enhance academic podcast discovery, and foster a community where ideas and resources are shared freely among university podcast creators.
Chapters: 00:00 Introduction: Producer Gregg Steps In 01:33 Discussion on upcoming interviews & episodes 03:37 Gregg's learnings producing the Continuing Studies Podcast 04:43 (re)Introduction to HigherEdPods directory & community 06:26 Benefits of joining HigherEdPods & future plans 07:32 Exploring new platforms for podcast promotion 08:21 Call for Submissions: Your Favorite Higher Ed Podcast episodes 09:37 Closing Thoughts and Episode Wrap-Up
(00:00) - Introduction: Producer Gregg Steps In
(01:33) - Discussion on upcoming interviews & episodes
(03:37) - Gregg's learnings producing the Continuing Studies Podcast
(04:43) - (re)Introduction to HigherEdPods directory & community
(06:26) - Benefits of joining HigherEdPods & future plans
(07:32) - Exploring new platforms for podcast promotion
(08:21) - Call for Submissions: Your Favorite Higher Ed Podcast episodes
(09:37) - Closing Thoughts and Episode Wrap-Up
Alumni Podcasts: Engaging Your Alumni Community
15 Apr 2024
00:31:32
How storytelling through podcasts can enhance alumni engagement and community involvement.
Neil & Jen welcome Sarah Hillel from Alumni Podcasts to explore the opportunities to engage alumni thru podcasting. Sarah shares her extensive background in alumni relations and discusses how storytelling through podcasts can significantly enhance alumni engagement and community involvement. They delve into the benefits of integrating historical archives into podcasts, bringing to life the stories of alumni across generations. Sarah also highlights the practical uses of podcasts as tools for recruitment and professional development, illustrating their versatility with examples from different educational institutions. The episode also covers the shifting trends in media consumption among younger audiences and discusses how educational institutions can leverage these changes to foster deeper connections through audio content.
Hosts Neil McPhedran and Jennifer Lee introduce guest Sarah Hillel from Alumni Podcast.
(00:02:01) Background and Evolution of Alumni Podcasting
Sarah Hillel discusses her background in alumni relations and the transition to alumni podcasting.
(00:05:10) The Power of Storytelling in Educational Institutions
The importance of storytelling in education and how institutions can utilize podcasts to connect with alumni.
(00:07:34) Learning from Alumni Experiences
The value of sharing alumni experiences of failures and successes and how these stories can inspire and guide current students.
(00:14:39) Pirate Radio and Personal Stories
Sarah shares her unique experiences with pirate radio and other personal anecdotes.
(00:17:48) The Expanding Reach of Podcasts in Higher Education
Research findings on podcast demographics and the strategic incorporation of podcasting in media planning for higher education.
(00:19:57) The Multifunctionality of Podcasts
How podcasts can be repurposed into multiple content formats enhancing outreach and engagement
(00:23:32) The Future of Podcasting and Audio Content
The enduring relevance of audio content and its integration with modern technology and the potential evolution of podcasting in educational contexts.
(00:27:53) Conclusion
(00:00) - Introduction
(02:01) - Background and Evolution of Alumni Podcasting
(05:10) - The Power of Storytelling in Educational Institutions
(07:34) - Learning from Alumni Experiences
(14:39) - Pirate Radio and Personal Stories
(17:48) - The Expanding Reach of Podcasts in Higher Education
(19:57) - The Multifunctionality of Podcasts
(23:32) - The Future of Podcasting and Audio Content
(27:53) - Conclusion
Why Private Podcasts Are A Smart Fit For Higher Ed Podcasters
01 Apr 2024
00:17:22
Evolving Academic Content: Insights into private podcasting's applications and benefits for higher education podcasts.
In part two of their conversation with Transistor.fm co-founder Justin Jackson, hosts Neil McPhedran and Jennifer-Lee explore the dynamic world of private podcasts and their transformative potential in higher education. Justin shares compelling uses of private podcasts for internal communications and educational content, alongside personal reflections on his podcasting journey. Additionally, we introduce a new initiative: Higher Ed Pods, a community and discovery engine for higher education podcasts, encouraging knowledge sharing and collaboration.
Hosts Neil McPhedran and Jennifer-Lee introduce the episode, part two of their discussion with Transistor.fm’s Justin Jackson, focused on private podcasts.
(00:02:17) Understanding Private Podcasts
What private podcasts are and how Transistor.fm facilitates their use, including unique features like QR code access and personalised RSS feeds for subscribers.
(00:04:27) Private Podcasts in Education
Innovative uses of private podcasts, including as a format for distributing audiobooks and supplementary material for textbooks.
(00:06:45) Personal Connection to Podcasting
Justin’s personal journey with podcasting, from childhood inspirations to creating a podcast hosting platform.
(00:09:41) Podcast Marketing Trends and Quality Improvement
Justin discusses his new podcast Podcast Marketing Trends Explained, and the importance of production quality and content to stand out within the podcasting community.
(00:13:14) Bonus: Introduction to Higher Ed Pods
Gregg Oldring joins to introduce a new project, Higher Ed Pods: a community and discovery engine for higher education podcasters.
(00:16:20) Conclusion
(00:00) - Episode Intro
(02:17) - Understanding Private Podcasts
(04:27) - Private Podcasts in Education
(06:45) - Personal Connection to Podcasting
(09:41) - Podcast Marketing Trends and Quality Improvement
(13:14) - Bonus: Introduction to Higher Ed Pods
(16:20) - Conclude & Connect
Podcast Distribution, Hosting, and RSS Explained with Justin Jackson of Transistor.fm
18 Mar 2024
00:29:14
A deep dive into the foundational aspects of podcasting.
A comprehensive discussion with Justin Jackson, the co-founder of Transistor.fm as they deep dive into the foundational aspects of podcasting, including the magic behind RSS feeds, the variety and purpose of podcast hosting platforms, and the art of engaging your listeners with quality content. Justin shares invaluable insights from the front lines of podcast hosting, touching on the philosophies that drive successful podcasting and the strategies that can make or break your show. Whether you're in higher education looking to expand your digital footprint or a podcasting enthusiast eager to refine your craft, this discussion offers practical advice, creative strategies, and a behind-the-scenes look at the mechanics of podcasting that could change how you approach your next episode.
Hosts Neil McPhedran and Jennifer-Lee introduce episode and guest Justin Jackson, co-founder of Transistor.fm.
(00:01:46) The Role of RSS Feeds in Podcasting
An explanation of RSS feeds, their function in podcast distribution, and decentralized nature.
(00:04:13) The Power of Podcast Hosting Platforms
Exploring podcast hosting platforms, their variety, and significance in the podcasting ecosystem.
(00:12:05) Making a Good Podcast
What makes a podcast compelling and successful, focusing on content and audience engagement.
(00:15:52) YouTube and Podcasting: A Comparative Analysis
The role of YouTube in the podcasting world and the unique value of audio-only formats.
(00:20:00) Setting Up for Success on Hosting Platforms
Considerations when setting up your podcast on hosting platforms, include title selection, show art, and early promotion strategies.
(00:25:59) Recap and Key Learnings
Summary of key points covered in the episode, emphasizing the importance of RSS feeds, hosting platforms, and strategic show setup.
(00:28:08) Conclusion
(00:00) - Introduction
(01:46) - The Role of RSS Feeds in Podcasting
(04:13) - The Power of Podcast Hosting Platforms
(12:05) - Making a Good Podcast
(15:52) - YouTube and Podcasting: A Comparative Analysis
(20:00) - Setting Up for Success on Hosting Platforms
(25:55) - Recap and Key Learnings
(28:08) - Conclusion
Know when to fold’em: Handing off the podcast mic
04 Mar 2024
00:27:37
The challenging decision to possibly conclude your show. Delve into the journey of Julie Bartucca and Tom Breen from the UConn 360 Podcast, discussing its inception, audience engagement, and the bittersweet decision to step back from hosting the show. Our guests share operational insights, the importance of storytelling, and advice for fellow podcasters considering similar transitions. Reflecting on favorite episodes and the emotional impact of their work, Julie and Tom's experiences offer a comprehensive look into the world of alumni podcasting and its potential to connect and inspire.
Hosts Neil McPhedran and Jennifer-Lee introduce guests Julie and Tom from the UConn 360 podcast.
(00:02:23) UConn 360 Podcast Overview
A brief history of how the podcast started including its inspiration and original objectives.
(00:06:04) Audience and Purpose of the Podcast
The evolution of the target audience for the UConn 360 podcast and purpose of the podcast in storytelling and engaging with a wide audience.
(00:09:03) Challenges of Podcasting and Decision to Step Back
Challenges of maintaining the podcast amidst changing responsibilities and the process leading to the decision to end the podcast.
(00:11:02) Operational Insights and Listener Engagement
Operational aspects of running the podcast, including content creation, editing, and the impact of listener engagement and feedback.
(00:14:17) Future of the Podcast and Succession Planning
The future of the UConn 360 podcast, including potential new hosts and the importance of maintaining the original spirit..
(00:18:13) Advice for Podcasters and Reflections on Podcasting Journey
Advice for podcasters considering ending or handing over their podcast.
(00:20:53) Favorite Episodes and Personal Highlights
Julie and Tom’s favorite episodes and personal highlights from their time running the UConn 360 podcast.
(00:24:20) Conclusion
(00:00) - Introduction
(02:23) - UConn 360 Podcast Overview
(06:04) - Audience and Purpose of the Podcast
(09:03) - Challenges of Podcasting and Decision to Step Back
(11:02) - Operational Insights and Listener Engagement
(14:17) - Future of the Podcast and Succession Planning
(18:13) - Advice for Podcasters and Reflections on Podcasting Journey
(20:53) - Favorite Episodes and Personal Highlights
(24:20) - Conclusion
Medicine Meets Muppets: How Surgery 101 Reached 10 Million downloads
20 Feb 2024
00:30:13
How does a surgical podcast reach over 10 million downloads? With humour, concise learning objectives, and short engaging episodes that sometimes even feature muppets. Join Surgery 101’s Co-Creator Dr. Jonathan White with hosts Neil McPhedran & Jennifer-Lee Gunson as he shares the innovative approaches that have made Surgery 101 a global phenomenon making complex surgical concepts accessible and engaging for an audience that extends beyond medical students to professionals and patients. Through the story of Surgery 101, we uncover the transformative power of podcasting in education and the potential for creative approaches to revolutionize learning experiences.
(00:00:00) Introduction Hosts Jennifer-Lee & Neil introduce the weekly guest, Dr. Jonathan White of Surgery 101.
(00:02:18) Dr. White's Podcasting Journey Dr. White shares his journey into podcasting, from early experiments to the evolution of Surgery 101, emphasizing its global impact and reach.
(00:05:53) Simplifying Surgical Education The success of Surgery 101, attributing its popularity to simplicity, accessibility, filling gaps in traditional medical education, and its strategic episode structure.
(00:09:05) Surgery 101's Audience Discussion on the broader audience, including medical students, residents, nurses, and patients
(00:10:51) Integration into Curriculum How the podcast has adapted to curriculum changes and expanded its content, and where it is going next in terms of content.
(00:14:52) Impact on Students and Learning Styles The use of the podcast as one more educational tool to be used in conjunction with other learning tools, and the difficulty of scientifically assessing it's impact.
(00:16:35) Infusing Humour into Medical Education Discussion on the importance of humour in education and how Muppets came to be a part of Surgery 101
(00:20:49) Creative Commons and Open Access The decision to release Surgery 101 content under Creative Commons for free global access, emphasizing the philosophy of sharing knowledge without barriers.
(00:23:55) Advice for Aspiring Educational Podcasters Dr. White offers insights and encouragement for educators considering starting their podcasts, encouraging others to take the risk, and share their knowledge.
(00:26:11) Conclusion Neil & Jen share their key takeaways from the interview with Dr. White
(00:00) - Introduction
(02:18) - Dr. White's Podcasting Journey
(05:53) - Simplifying Surgical Education
(09:05) - Surgery 101's Audience
(10:51) - Integration into Curriculum
(14:52) - Impact on Students and Learning Styles
(16:35) - Infusing Humour into Medical Education
(20:49) - Creative Commons and Open Access
(23:55) - Advice for Aspiring Educational Podcasters
(26:11) - Conclusion
University of British Columbia: Hosts Change, But the Show Must Go On
06 Feb 2024
00:29:16
How does a podcast successfully navigate a host change and still keep their voice? From Here Forward, an alumni focused podcast based in Vancouver, Canada did that, by strategically choosing a voice and a tone for their audience, and then letting the show find its own authentic voice. Join Jennifer Lee Gunson and Neil McPhedran, alongside guests Carol Eugene Park and Steve Kennedy from Alumni UBC, to hear how clear vision earlier in the podcasting process allows for greater freedom and stability in the ever- changing higher education landscape.
(00:00:00) Introduction Hosts Jennifer Lee and Neil McPhedran introduce the guest’s from UBC, Steve Kennedy & Carol Eugene Park from From Here Forward.
(00:02:40) Guest Introductions How Carol & Steve came into their podcast roles.
(00:05:28) Reflecting Urgent Optimism Steve discusses the origin and significance of the name "From Here Forward," and it’s connection to the themes of the show.
(00:08:23) Transitioning Hosts The challenges and strategies of choosing and changing podcast hosts while maintaining the show's voice and audience connection. Steve and Carol explore their experiences.
(00:13:00) Origin of Carol’s Podcasting Journey Carol discusses her previous podcasting experience, which caught Steve's attention.
(00:14:42) Reflections Two Years On Insights on the evolution of "From Here Forward," including expanding content topics, going with immediacy for topics, and having a great producer to work with.
(00:16:13) Advice for New Podcasters Advice to aspiring podcasters on having a clear vision and embracing the learning process, and allowing space for a show and it’s hosts to find their voice.
(00:19:05) Choosing Podcast Guests How guests are chosen for the show, based on strategic themes and immediacy.
(00:20:27) Favourite Episodes Discussion Carol and Steve share their favourite episodes, highlighting the diversity of topics and the impact of storytelling in humanizing academic research and celebrating significant achievements.
(00:22:21) Neil's Personal Connection Neil reflects on how participating in the podcast has reconnected him to the University of British Columbia, emphasizing the role of podcasting in bridging alumni and their alma mater.
(00:24:10) Conclusion Neil & Jen share their key takeaways from the conversation.
(00:00) - Introduction
(02:40) - Guest Introductions
(05:28) - Reflecting Urgent Optimism
(08:23) - Transitioning Hosts
(13:00) - Origin of Carol’s Podcasting Journey
(14:42) - Reflections Two Years On
(16:13) - Advice for New Podcasters
(19:05) - Choosing Podcast Guests
(20:27) - Favorite Episodes Discussion
(22:21) - Neil's Personal Connection
(24:10) - Conclusion
Does Youtube Matter For your Podcast?
23 Jan 2024
00:32:17
Discover why YouTube should be an indispensable part of your podcast strategy, even without video. Join Neil McPhedran and Jennifer-Lee Gunson in a thought-provoking conversation with guest expert Steve Goldstein as he walks us through his research and what it tells us about how podcast listeners are using YouTube, shedding light on the role of YouTube Shorts, and the power of the platform for amplifying discoverability. Delve deep into the art of podcast promotion, emphasizing the importance of flexibility in content delivery. Whether you're a seasoned podcaster, a content creator, or navigating the higher education space, this episode equips you with actionable strategies to leverage YouTube effectively, unlocking new dimensions for audience engagement and growth.
(00:00:00) Introduction Hosts Jennifer Lee and Neil McPhedran introduce the episode on YouTube and podcasting with expert Steven Goldstein
(00:03:04) Steve’s Journey Steve introduces his journey from broadcasting, to his company Amplifi Media, and adjunct professor at NYU in the Business of Podcasting.
(00:04:40) Podcasting in Higher Education The power of finding your niche in podcasting
(00:06:16) The Changing Definition of Podcasting Steve unpacks the evolution of podcasting, dividing it into three eras: the “MeUndies era”, the “Throw the spaghetti against the wall era', and the “What is a podcast era”.
(00:10:39) Research Insights on Podcast Consumption Amplifi & Coleman Insight’s research on podcast consumption habits, including the role of YouTube as one of the three major podcast apps, and the surprising flexibility of users.
(00:12:40) Why YouTube? YouTube as the second-largest search engine globally and it’s power for discovery.
(00:15:16) Is Video Necessary? Steve & Neil discuss how video is not always necessary for podcasts to still obtain the benefits of being on YouTube.
(00:18:14) YouTube Shorts What are YouTube shorts how they can be used for podcast discovery including an example from Planet Money.
(00:20:24) Introduction and YouTube Approach : Steve gives Neil advice from Steve Goldstein on approaching YouTube for the first time and explains the “Grid of Pain”.
(00:22:53) Strategies for Podcast Growth The importance of maximizing owned media assets for podcast promotion and utilizing YouTube to grow your listener base
(00:26:02) The Future of Radio & Podcasting Steve & Jen discuss how radio can best use podcasting and incorporate On-Demand strategies
(00:29:09) Conclusion Neil & Jen share their key takeaways from their conversation with Steve.
(00:00) - Introduction
(03:04) - Steve’s Journey
(04:40) - Podcasting in Higher Education
(06:16) - The Changing Definition of Podcasting
(10:39) - Research Insights on Podcast Consumption
(12:40) - Why YouTube?
(15:16) - Is Video Necessary?
(18:14) - YouTube Shorts
(20:24) - Introduction and YouTube Approach
(22:53) - Strategies for Podcast Growth
(26:02) - The Future of Radio & Podcasting
(29:09) - Conclusion
Penn State University: Insights from 250 Episodes
10 Jan 2024
00:34:23
Use your podcast to take your mandate beyond the campus, and become an invaluable resource for students, faculty, and the wider public audience. Explore the strategies and tactics behind successful university podcasts as Jenna Spinelle unpacks her experiences producing over 250 episodes of "Democracy Works" and "When the People Decide”, and shares insights on how universities can leverage this dynamic medium to give people political hope, foster community engagement, and amplify their educational impact both in and outside of classrooms.
Jenna introduces herself, her role at the McCourtney Institute for Democracy, and the inception of Democracy Works and When the People Decide.
(00:05:37) NPR Collaboration & Local Impact
Explains the collaboration with the local NPR station, WPSU, and its impact on local visibility and engagement.
(00:07:40) Finding Guests & Prepping for Episodes
Jenna discusses finding guests, differences in target audiences for both podcasts, including use in classrooms, as well as her preparation process for Democracy Works based on the show format.
(00:13:00) Podcast Content in Classrooms
Neil & Jenna discuss the strategies that Democracy Works has used to integrate podcast content into classrooms.
(00:14:58) Institutional Review and Self-Policing
Discuss the content vetting process, institutional trust, and responsible self-policing to maintain institutional values.
(00:17:06) Podcasts' Role in Institute Outreach
Examines the effective role of the podcasts in the Institute's outreach efforts, connecting with alumni chapters, and promoting democracy beyond the university.
(00:18:30) Preparation and Interview Styles
Jenna shares her approach to pre-interviews for different podcast formats, highlighting differences in narrative storytelling versus academic discussion.
(00:19:31) Engaging Audience Feedback through Surveys
Neil & Jenna discuss the Democracy works listener survey - the format, significance, tweaking content length based on feedback, and incentives for participants.
(00:23:17) Changes in Podcasting Landscape
The evolving podcasting landscape, increased competition, audience expansion, and the role of universities in expanding audiences and providing educational content
(00:27:23) Insights for New Podcasts
Jenna advises newcomers to manage expectations, appreciating the impact of having a dedicated audience and encouraging university engagement with various constituencies.
(00:30:08) Conclusion
Neil& Jen share their key takeaways
(00:00) - Introduction
(02:08) - Jenna's Background & Podcasting Journey
(05:37) - NPR Collaboration & Local Impact
(07:40) - Finding Guests & Prepping for Episodes
(13:00) - Podcast Content in Classrooms
(14:58) - Institutional Review and Self-Policing
(17:06) - Podcasts' Role in Institute Outreach
(18:30) - Preparation and Interview Styles
(19:31) - Engaging Audience Feedback through Surveys
(23:17) - Changes in Podcasting Landscape
(27:23) - Insights for New Podcasts
(30:08) - Conclusion
The Best of Continuing Studies: What We've Learned in 2023
25 Dec 2023
00:23:00
Explore the diverse themes of academic podcasts and the best of 2023’s episodes, and Jen & Neil take us on a reflective journey through a year of insightful discussions with university podcasters. From innovative recruitment strategies to transforming textbooks into engaging podcast content, the conversation delves into the multifaceted uses of podcasts as educational tools, exploring topics such as accessibility, audience targeting, and leveraging networks. As the hosts celebrate the achievements and transformative potential of podcasts in academia, they set their sights on future dialogues with renowned institutions, envisioning a dynamic and engaging future for educational podcasts.
Jen and Neil introduce the podcast and discuss the year in review.
(00:02:55) Titling Strategies with Jenny Luna Exploring the importance of titling episodes strategically, understanding listener behavior, and the "how-to" model in titling.
(00:04:49) Finding Your Voice with Laura Joyce Davis Laura from the Stanford Storytelling Project shares the journey of finding one's voice in podcasting, emphasizing authenticity and the art of storytelling.
(00:06:27) Alumni Engagement and Network Growth Kate from This Is Purdue highlights leveraging existing networks, particularly alumni connections, for audience growth and engagement. John, ‘Cuse Conversations, shares strategies to resonate with various audience segments without splintering the community.
(00:09:27) Using Podcasting as an Educational Tool Dave and Gelareh discuss their innovative use of podcasts for case studies in business education. Craig's exploration of transforming textbooks into podcast content for enhanced student learning.
(00:12:39) Accessibility and Expanding Educational Reach Craig's thoughts on making academia accessible to practitioners. Brandon's advocacy for removing barriers to education using podcasts as a versatile medium.
(00:15:24) Podcast Networks and Strengthening Strategies Jenna's perspective on leveraging podcast networks for audience expansion. Matt's insights on creating networks that encourage serious consideration and engagement in podcast production within educational institutions.
(00:18:00) Targeting Varied Episode Audiences Jessica's discussion on rethinking audience strategies, exploring diverse audience segments, and their engagement with specific podcast episodes.
(00:19:58) Utilizing Podcasts as Recruiting Tools Laura discusses the strategic use of podcasts at CDI College for prospective students emphasizing insights into career paths and educational experiences
(00:22:08) Reflections and Conclusion Jen and Neil reflect on the diverse learning opportunities from various higher education podcast guests.
(00:00) - Introduction
(02:55) - Titling Strategies with Jenny Luna
(04:49) - Finding Your Voice with Laura Joyce Davis
(06:27) - Alumni Engagement and Network Growth
(09:27) - Using Podcasting as an Educational Tool
(12:39) - Accessibility and Expanding Educational Reach
(15:24) - Podcast Networks and Strengthening Strategies
(18:00) - Targeting Varied Episode Audiences
(19:58) - Utilizing Podcasts as Recruiting Tools
(22:08) - Reflections and Conclusion
The University of Chicago: How (& Why) to Build a Podcast Network
12 Dec 2023
00:35:23
Explore the specifics of establishing and running a university podcast network, the purpose behind it, and the benefits to the shows who are a part of it with Matt Hodapp, Assistant Director of the University of Chicago Podcast Network. Hosts Neil McPhedran and Jennifer-Lee Gunson discuss the unique challenges and opportunities of academic podcasts with Matt, the importance of creating a distinct identity for university podcasts and the potential of collaborative efforts between academic institutions. Tune in to explore how networking, advocacy, and fostering a sense of community can benefit and increase the reach of university podcasts, reshaping their place in the broader podcasting universe.
(00:00:00) Introduction and Welcome Jennifer and Neil introduce the podcast and guest Matt Hodapp at Podcast Movement and highlight the unique nature of his role as the assistant director of the University of Chicago Podcast Network.
(00:02:30) University of Chicago and Podcast Selection Matt introduces himself, details his role, and discusses the criteria for podcast selection within the network, emphasizing mission, goals, and production quality.
(00:05:40) The Evolution of the Role The origins & financing of Matt’s role within the university and the collaborative effort that led to the creation of full-time podcast production roles.
(00:07:44) The Workings of the Network The significance of having dedicated personnel and a structured network, and the requirements and branding of the network, the mission and quality, and audience niche.
(00:13:15) Mutual Support within the Network Neil & Matt explore how shows within the network support each other and work together.
(00:16:25) The University of Chicago Podcast Network Festival Jennifer and Matt discuss the creation of the podcast festival, how it was put on, what it entailed, & the opportunity for connections with guests.
(00:21:21) Expanding University Podcast Networks Neil & Matt discuss the possibility of growing the higher education podcast community across institutions to meet their unique set of challenges together.
(00:26:30) Podcast Benefits to Institutions Matt elaborates on the mission-driven aspects of university podcasting, emphasizing the potential impact on brand recognition, audience influence,
(00:30:24) Conclusion Jennifer & Neil reflect on the episode and share their key takeaways
(00:00) - Time Stamps:
(00:00) - Introduction and Welcome
(02:30) - University of Chicago and Podcast Selection
(05:40) - The Evolution of the Role
(07:44) - The Workings of the Network
(13:15) - Mutual Support within the Network
(16:25) - The University of Chicago Podcast Network Festival
(21:21) - Expanding University Podcast Networks
(26:30) - Podcast Benefits to Institutions
(30:24) - Conclusion
Yale University Press: Visual Storytelling in Audio
28 Nov 2023
00:31:20
Discover how one podcast is deftly weaving together marketing tools, scholarly resources and engaging author conversation all while bringing their beautiful art and architecture books to the audio world. Join host’s Neil McPhedran and Jennifer-Lee Gunson with Jessica Holahan, one of the hosts of the Yale University Press Podcast as they discuss her journey as a host, how the press uses the podcast to further Yale’s mission, it’s unique episode specific audiences, and the ways they assess episode value and make decisions about which books to feature beyond metrics. Throughout the conversation, Jessica shares valuable insights into audience focus, preparing for interviews effectively to balance engaging dialogue while rendering complex subjects accessible and some her most memorable interviews. Explore the Yale University Press’s engaging storytelling of visual books through their long-running podcast series and learn tips to enrich any higher education podcast along the way.
Chapter Timestamps: (00:00:00) Introduction Hosts Jennifer Lee and Neil McPhedran introduce the episode the Yale University Press, and today’s guest, Jessica Holahan, a host of their podcast
(00:03:22) Jessica’s Podcasting Journey Jessica explains how she came into her role as the director of marketing for art and architecture books at the Press.
(00:04:36) The Yale University Press Podcast The history and evolution of the podcast, as well as the purpose and partnerships of Yale University Press.
(00:09:28) Targeting Diverse Audiences Jessica explains the diversity of the podcast's audience due to the diversity of books they publish, as well as the ways that the podcast is used as a marketing tool and beyond in the scholarly and art worlds.
(00:12:33) Next Steps and Challenges Plans and challenges for Youtube and the podcast incorporating visual aspects into art and architecture book episodes as well as some of the freedom they have experienced by not including visuals to date.
(00:14:42) Sustaining Podcast Content Creation Insights into the unique advantages that being a press brings in terms of constantly changing content, and how they select which books to feature, as well as the new realization of being a higher education podcast and it’s opportunities.
(00:18:08) Episode and Guest Preparation Jessica explains her approach to preparing for and getting the best out of author interviews to tell a great story.
(00:21:04) Podcast Analytics and Decision Making Some of the basic listener metrics, and thoughts on who that audience is
(00:23:06) Episode Specific Audience-Centric Approach Neil and Jessica discuss the podcast's unique episode specific audiences and subsequent uses
(00:24:26) A Recommended Episode Jessica recommends a standout episode for listeners
(00:27:46) Lessons in Podcasting Strategy Neil and Jennifer reflect on the episode and share their takeaways, highlighting the wide usage for the podcast and varied audience.
(00:00) - Introduction
(03:22) - Jessica’s Podcasting Journey
(04:36) - The Yale University Press Podcast
(09:28) - Targeting Diverse Audiences
(12:33) - Next Steps and Challenges
(14:42) - Sustaining Podcast Content Creation
(18:08) - Episode and Guest Preparation
(21:04) - Podcast Analytics and Decision Making
(23:06) - Audience-Centric Approach
(24:26) - A Recommended Episode
(27:46) - Lessons in Podcasting Strategy
Plato University: Podcasts are the new classrooms
13 Nov 2023
00:32:09
Explore the potential for podcasting to be the classroom of the future and how Brandon Stover is making that a reality for the 630,000 downloads from Plato University. Brandon shares his passion for making education accessible for all, and why podcasting is the most effective medium for this. The discussion sheds light on the persistent issue of audience connection, the importance of owning podcast assets. Delving into his podcasting strategy, Brandon reveals the power of research based titles and how he utilizes websites like Answer the Public, to align episode content and titles with audience search patterns. Explore the future trends of podcasting, from the revolutionary potential of Bitcoin and Web3 integration to the expanding role of podcasts in higher education. Whether you're fascinated by the evolving podcasting landscape or interest in changing education delivery, there are valuable takeaways for everyone.
(00:00:00) Introduction Host’s Neil McPhedran and Jennifer-Lee Gunson introduce the show and discuss Brandon's podcasting journey and Plato University's mission.
(00:02:53) Making Education Accessible Brandon shares his background and journey with podcasting, the genesis of Plato University, and the goal of making education accessible to everyone.
(00:05:40) Designing Courses and Finding Purpose Jennifer & Brandon discuss the purpose and career courses at Plato University, focusing on helping individuals find their purpose.
(00:06:59) Podcasting as a Medium for Learning Discussion on how & why podcasting is utilized as the learning medium at Plato University.
(00:09:53) Student Feedback and Impact Brandon shares insights from student feedback and his courses' profound impact on individuals. Neil discusses the Calendly idea for generating audience feedback, questioning Brandon about its implementation in podcast lessons.
(00:13:08) Marketing and Episode Titles Brandon shares his marketing strategy, and the organic growth of Plato University and how he utilizes SEO research for titling purposes.
(00:16:46) Entrepreneurial Background and Learning Neil & Brandon discuss how to use a website effectively in podcasting to own your audience with the vulnerability of apps.
(00:20:21) The Future for Podcasting & Higher Education The future of podcasting in higher education and its potential to reach a global audience and disrupt traditional educational models.
(00:22:53) Advice for New Podcasters Brandon provides the pieces of advice for new podcasters: choose a topic you are passionate about and get a good microphone. Consistency and passion are key.
(00:24:22) Podcasting’s Evolution Brandon discusses the opportunity for creating feedback channels in podcasting as well as the intersection of podcasting with Bitcoin, Web3, and Podcasting 2.0.
(00:26:45) Conclusion Neil & Jen share their key takeaways and learnings from their conversion with Brandon.
(00:00) - Introduction
(02:53) - Making Education Accessible
(05:40) - Designing Courses and Finding Purpose
(06:59) - Podcasting as a Medium for Learning
(09:53) - Student Feedback and Impact
(13:08) - Marketing and Episode Titles
(16:46) - Entrepreneurial Background and Learning
(20:21) - The Future for Podcasting & Higher Education
(22:53) - Advice for New Podcasters
(24:22) - Podcasting’s Evolution
(26:45) - Conclusion
Syracuse University: Podcasting the Voice of a University
31 Oct 2023
00:35:23
Uncover how 'Cuse Conversations is reaching students, faculty, and alumni, fostering a vibrant community as the voice of Syracuse University. Join hosts Neil McPhedran and Jennifer Lee Gunson in an insightful conversation with John Boccacino, one of the co-hosts and the driving force of Syracuse University's 'Cuse Conversations podcast. John shares his strategies for integrating the podcast seamlessly into Syracuse University's communications calendar, making it a vital tool in the institution's communication toolkit and engaging listeners with a remarkable 70% listen through rate. Explore the impact of crafting compelling narratives, from highlighting students and alumni, vital cultural discussions to commemorating significant events in the university's history. This episode serves as a rich tapestry, weaving together the threads of innovation, storytelling, and passionate community engagement, offering a profound glimpse into the future of higher education podcasting.
(00:00:00) Introduction Neil & Jen introduce John Boccacino, senior internal communication specialist at Syracuse University, co-host of ‘Cuse Conversations, and passionate alum.
(00:03:51) Origin and Evolution of Cuse Conversations
John walks the audience through his personal podcasting journey from broadcasting to the alumni office of Syracuse where he started the podcast and it’s journey from an alumni focused start.
(00:07:39) Podcast's Role in Communications Strategy ‘Cuse Conversations as a tool to showcase university achievements and values, as well as student community, has led to success reflected in the audience duration rate.
(00:10:03) Integrating Podcast into Communications Calendar An in-depth discussion on how Cuse Conversations fits into the larger content calendar of the communications department, and utilizes video content, newsletters and brand identity.
(00:13:12) Guest Selection & Storytelling John explains the different kind of stories that they like to tell, highlighting events on campus and making sure that all different audience facets understand what's happening, to topical messaging that students need to hear.
(00:16:16) Understanding Metrics for Success Discussion on the 70 percent listener retention rate and if identifying impactful stories and social media engagement metrics for podcast clips and the overall use and impact.
(00:20:21) Expanding Audience Horizons John explains how the podcast intentionally caters to both alumni and students' interests to widen the audience and break down silos.
(00:22:56) The Strategic Hosting Approach Insights into focusing on the podcast's brand, and guests rather than individual identity of the hosts.
(00:25:08) Stories that Need to be Told John talks about the different stories that he shares, and highlights the story of a scholarship program that grew out of a tragedy.
(00:27:13) Future Vision and Final Thoughts Exciting plans for launching a YouTube channel and incorporating live recorded podcasts, as well as thoughts on the future of higher education podcasts
(00:31:07) Conclusion
(00:00) - Introduction
(03:51) - Origin and Evolution of 'Cuse Conversations
(07:39) - Podcast's Role in Communications Strategy
(10:03) - Integrating Podcast into Communications Calendar
(13:12) - Guest Selection & Storytelling
(16:16) - Understanding Metrics for Success
(20:21) - Expanding Audience Horizons
(22:56) - The Strategic Hosting Approach
(25:08) - Stories that Need to be Told
(27:13) - Future Vision and Final Thoughts
(31:07) - Conclusion
The Democracy Group: The Power of a Podcast Network
17 Oct 2023
00:34:40
Discover the power of a podcast network; the tremendous value that it brings to it’s member shows, and how it’s fostering democracy and civil discourse from all sides of the political landscape. Join hosts Neil McPhedran and Jennifer Lee Gunson in conversation with Jenna Spinelle and Brandon Stover, the driving forces behind The Democracy Group, as they share the intricacies of their pioneering podcast network. From exploring the website's role as a central hub for diverse voices and initiatives, to dissecting the innovative use of thematic shows and curated playlists, we uncover the transformative impact of podcasts on civic education and political discourse. The episode provides a behind-the-scenes look at their fellowship program, highlighting their dedication to nurturing the next generation of leaders and fostering inclusive dialogue. Join us as we navigate the nuances of political conversations, the challenges of bridging divides, and the inspiring potential of podcast networks in pushing forward a common goal and educating the general public.
Introduction to Jenna Spinelle and Brandon Stover from The Democracy Group, a non-partisan network of podcasts focused on democracy education.
(00:02:47) The Democracy Group's Origin Jenna & Brandon introduce themselves, and walk the audience through the origins of The Democracy Group and their initiatives
(00:06:38) Building the Network Insight into the early days of building The Democracy Group network.
(00:08:35) Nonpartisan Approach The challenge of maintaining a nonpartisan environment and the structure the network uses to create this, and select shows to be a part of the network.
(00:11:21) Benefits of Joining a Network Discussion on the key benefits of joining a podcast network, focusing on promotional and marketing opportunities.
(00:13:00) Application and Rules for Joining the Network Brandon explains the application process for potential network members. Jenna explains the voluntary nature of network participation but the main requirement of a consistent publishing schedule.
(00:15:52) Media Training for Podcast Guests Jen asks for some more information on their podcast specific media training programs, the how and why behind it.
(00:18:02) Collaboration Across the Network
Overview of the avenues for collaboration amongst shows across the network through meetings, training, and virtual events.
(00:19:44) Fellowship for Young Voices Description of the fellowship programs for the next generation that the network is offering.
(00:22:44) The Central Hub: The Democracy Group Website Brandon & Jenna describe the Democracy Group’s website, newsletters and overall strategy behind them.
(00:24:57) Network-wide Playlists and Thematic Shows Introduction to network-wide playlists and their effectiveness in offering a taste of diverse shows.
(00:27:25) Building a Network: Key Considerations Jenna shares her key learnings on how to launch a network.
(00:29:00) How the Network has Shaped Jenna & Brandon Jenna and Brandon share the way working on the network has really exposed them to political viewpoints that are different from their own and the importance of that.
(00:30:33) Closing Hosts Neil & Jen share their key takeaways from their conversation and wrap up the episode.
(00:59) - Introduction to The Democracy Group
(02:47) - The Democracy Group's Origin
(06:38) - Building the Network
(08:35) - Nonpartisan Approach
(11:21) - Benefits of Joining a Network
(13:00) - Application and Rules for Joining the Network
(15:52) - Media Training for Podcast Guests
(18:02) - Collaboration Across the Network
(19:44) - Fellowship for Young Voices
(22:44) - The Central Hub: The Democracy Group Website
(24:57) - Network-wide Playlists and Thematic Shows
(27:25) - Building a Network: Key Considerations
(29:00) - How the Network has Shaped Jenna & Brandon
(30:33) - Closing
Stanford Storytelling Project: Podcasting a Better Story
03 Oct 2023
00:40:22
Crafting engaging stories: understanding the importance of conflict, characters, setting, and resolution, and the art of the 30-second hook in podcasting with Laura Joyce Davis of the Stanford Storytelling Project & cofounder of Narrative Podcasts. Join hosts Neil McPhedran and Jennifer Lee Gunson to unravel the secrets behind creating compelling educational podcasts. Discover the pivotal role of podcasting in higher education as Laura shares inspiring stories of students finding their voices, overcoming challenges, and embracing creativity through audio narratives. Beyond the fundamentals, this episode ventures into the intricacies of podcasting, shedding light on the evolving landscape of episode titles, podcast artwork, and audience engagement strategies.
Hosts Jennifer Lee and Neil McPhedran introduce the Continuing Studies podcast and introduce Laura Davis, and their conversation about storytelling in podcasting, teaching, and the intersection of the two.
(00:03:05) Laura's Background and Entry into Podcasting Laura shares her background in fiction writing and how she transitioned into podcasting. The story behind Shelter in Place, her daily podcast created during the pandemic, is explored.
(00:06:40) Challenges of Daily Podcasting with Young Children Laura discusses the challenges of balancing parenting and daily podcasting during the pandemic.
(00:08:18) How Podcasting Shaped Laura's Teaching Laura reflects on how podcasting helped her find her voice as a writer, and learn to work quickly and not overthink things.
(00:10:46) Stanford Storytelling Project Laura shares the origin story of the Stanford Storytelling Project and the way that all of her work experiences led her to her current position.
(00:15:16) The Student Experience Laura highlights the transformative experiences students undergo in the SSP, the focus on the students' personal growth and the significance of embracing the messy, creative process as well as the actual career building opportunities that can come out of it.
(00:18:34) Podcasting as a Career Advantage Jen & Laura discuss using podcasting projects as a tool to enhance resumes and showcase personality. Insights into how audio storytelling offers a unique, intimate connection with listeners, setting applicants apart in job applications.
(00:21:30) Craft of Interview-Style Podcasting Laura takes the audience through the key components of a story and how those are applied in an interview podcast context.
(00:26:03) Crafting a 30-Second Hook Laura shares the importance of crafting an engaging 30-second hook and how she teaches this.
(00:28:51) Episode and Show Titles Discussion on the significance of episode post details, including show titles, descriptions, and episode artwork
(00:34:00) The Future of Podcasting in Higher Education Laura Davis reflects on the opportunities and potential of podcasting in higher education, specifically the inclusive and accessible nature of podcasting for diverse learners.
(00:37:34) Closing Neil and Jen reflect on their takeaways from their conversation with Laura.
(00:00) - Introduction
(03:05) - Laura's Background and Entry into Podcasting
(06:40) - Challenges of Daily Podcasting with Young Children
(08:18) - How Podcasting Shaped Laura's Teaching
(10:46) - Stanford Storytelling Project
(15:16) - The Student Experience
(18:34) - Podcasting as a Career Advantage
(21:30) - Craft of Interview-Style Podcasting
(26:03) - Crafting a 30-Second Hook
(28:51) - Episode and Show Titles
(34:00) - The Future of Podcasting in Higher Education