#ContentChat is a weekly video livestream conversation on LinkedIn where content creators, content marketers, and content strategists share their challenges and best practices for solving them.
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6/22/26 #ContentChat: Scaling Content Through Better Collaboration
Tuesday, June 23, 2026 • Duration 17:39
In this episode of #ContentChat, Erika continues her journey through her book, Content Foundations, with Chapter 6: Collaborating with External and Internal Talent.
You’ll learn how to move beyond the “unicorn creator” myth and build content operations that scale by empowering freelancers, agencies, internal SMEs, and AI tools to do their best work—without everything hinging on you.
In this episode, Erika covers:
Why great content is almost never a solo effort
How onboarding documentation becomes a strategic asset
The essential pieces of contributor onboarding (humans + AI)
Editorial and contributor guides that turn strategy into action
1:05 – The Unicorn Creator Myth vs. Real Collaboration
2:40 – Why Shared Context Matters for Contributors
4:59 – Onboarding as a Strategic Content Governance Tool
6:30 – What Good Onboarding Documentation Includes
8:40 – Editorial & Contributor Guides: Making Strategy Practical
10:40 – You Can’t Scale What You Haven’t Defined
11:55 – What Project Management Tools Can—and Can’t—Do
13:40 – Onboarding AI Like a New Team Member
15:10 – Collaboration Problems Are Really Clarity Problems
16:20 – What’s Coming in Chapter 7
6/15/26 #ContentChat: Refining Content Ideation and Planning
Monday, June 22, 2026 • Duration 15:04
In this #ContentChat session, Erika Heald kicks off Part 2 of her book Content Foundations—moving from documentation to execution. Instead of chasing endless ideas, Erika shows how to build systems, templates, and workflows that protect your time, reduce burnout, and keep your content aligned with strategy.
You’ll learn:
Why most content teams don’t have an ideation problem—they have a prioritization problem
How to use templates as clarity enablers, not creativity killers
Ways documented workflows eliminate bottlenecks and “institutional knowledge” risk
How to treat AI like a new hire and why planning dramatically improves your AI outputs
What a sustainable, flexible planning process looks like in real life
Based on Chapter 5 of Content Foundations, Erika also walks through the kinds of planning tools that support scalable content operations: planning and brief templates, brainstorming worksheets, content pillar mapping, editorial calendars, workflows, and distribution frameworks.
If you’re drowning in ideas but struggling to execute consistently, this session will help you build the systems you need to scale without burning out.
Mentioned concepts:
Brand voice and style guides
Audience personas
Content taxonomy
Content planning and briefs
Workflows, trackers, and editorial calendars
AI as a force multiplier (when you plan well)
Conversation highlights:
0:00 – Welcome + Content Foundations Part 2 Overview 0:40 – Recap of Part 1: Voice, Style Guide, Personas, Taxonomy 2:00 – Do We Really Have an Ideation Problem? (Spoiler: No) 3:10 – Why Planning Is About Prioritizing the Right Ideas 4:30 – Templates as Clarity Enablers, Not Creativity Killers 6:00 – Reducing Decision Fatigue with Structured Templates 7:30 – Documented Processes vs. Unwritten Rules 9:00 – How AI Amplifies (Good or Bad) Planning and Process 11:00 – Building Sustainable, Flexible Planning Systems12:30 – Key Takeaway: Content Teams Need Better Systems, Not More Ideas13:30 – What’s in Chapter 5 + Preview of Chapter 6
6/8/26 #ContentChat: Taming the Chaos with Taxonomy
Monday, June 8, 2026 • Duration 13:25
Unlock scalable, AI-ready content operations by fixing one unglamorous but essential system: taxonomy.
In this episode of Content Chat, Erika Heald walks through Chapter 4 of Content Foundations: “Taming the Chaos with Taxonomy” and explains how a well-documented, well-maintained taxonomy turns content chaos into content clarity—for both humans and AI.
You’ll learn what taxonomy really is (beyond tags and categories), how to spot when yours is broken, and how to treat taxonomy as an ongoing content governance and hygiene practice instead of a one-and-done project.
In This Episode, You’ll Learn
What taxonomy is and why every organization already has one (intentional or not)
How taxonomy makes content easier to find, reuse, personalize, and measure
The most common symptoms of a broken taxonomy(and how they show up in your analytics)
Why taxonomy is a core content governance tool, not just a website tagging exercise
How taxonomy provides essential context for AI tools to understand your content and strategy
Why taxonomy must be maintained over time as your products, audiences, and content evolve
Who This Is For
This episode is for you if you’re a:
Content marketer drowning in duplicate assets and inconsistent naming
Content or marketing leader trying to scale content operations across teams and channels
AI-curious strategist who wants your AI tools to actually reflect your brand, taxonomy, and strategy
Content operations / governance pro building (or fixing) the foundations for sustainable content production
Key Takeaways
Taxonomy = shared language + structure. It’s how you classify, name, and organize content so everyone (and every tool) describes things the same way.
Content chaos is a taxonomy problem. Multiple names for the same thing, duplicate content, messy tags, and bad reporting all point to weak or undocumented taxonomy.
6/1/26 #ContentChat: Creating Personas That Actually Get Used
Monday, June 1, 2026 • Duration 18:28
Learn how to create meaningful audience personas that actually guide your content, not sit in a folder. In this episode of Content Chat, Erika Heald shares practical frameworks and common mistakes to avoid when building B2B personas for humans and AI.
---------------
Are your audience personas driving better content decisions—or sitting in a forgotten folder? In this episode of Content Chat, host Erika Heald walks through Chapter 3: Sketching Meaningful Audience Personas from her book Content Foundations.
You’ll learn why most personas fail in practice, how to turn them into everyday decision-making tools, and what it takes to make personas truly useful for content creators, new hires, and your AI tools.
This is the fourth video podcast in the Content Foundations series, following:
Chapter 1 – Brand Voice
Chapter 2 – Style Guides
Intro episode – Why this isn’t a traditional audiobook
If you’re a content marketer, content strategist, or marketing leader trying to operationalize your content strategy and make AI work with your brand (not against it), this episode will help you level up your personas so they actually get used.
In This Episode, You’ll Learn:
Why most personas become static artifacts instead of living decision tools
How shallow demographic-only personas fail content creators and AI
The essential elements of a truly useful persona(beyond “Sales Pro Sam”)
The four big mistakes organizations make with personas
How personas fit into content governance, briefs, and editorial planning
Why shared goals matter more than shared age or location
How documented audience understanding helps humans and AI create better content
Key Highlights
0:00 – Welcome to Content Chat + Content Foundations series overview
1:22 – What’s wrong with most audience personas today
3:08 – Why context matters for creators, new hires, and AI tools
05/18 #ContentChat: Creating a Style Guide People Will Actually Use
Monday, May 18, 2026 • Duration 28:08
If your team keeps blaming “content problems,” you probably have a documentation problem—starting with your style guide. In this episode of Content Chat, host Erika Heald walks through how to create a modern, practical style guide that people (and AI tools) will actually use.
You’ll learn how to move beyond dusty PDFs and rigid rules to build a living, operational document that reduces rewrites, speeds approvals, and makes it easier for humans and AI to create consistent, on-brand content at scale.
This is episode 3 in the 12-part series bringing Erika’s book Content Foundations to life, focusing on Chapter 2: Style Guides.
In This Episode, You’ll Learn:
Why most style guides fail
Outdated, hard-to-find, and seen as brand enforcement instead of enablement
The business cost of “technically correct but completely off-brand” content
What to include in a usable style guide
Company overview, mission, values, messaging pillars, and differentiators
A brand voice chart plus real content examples that show “what good looks like”
Writing conventions: capitalization, punctuation (yes, the Oxford comma and em dash), formatting, terminology, and citation rules
Inclusive language guidance that aligns your entire content team
Visual and experiential guidance
How to define on-brand logos, typography, imagery, and video
What makes your visuals feel like your brand (not generic stock content)
Style guides as core AI operational documents
Why AI needs at least as much onboarding as a new hire
How governance prevents “consistently bland” generic outputs
Using your style guide to frame prompts, templates, and custom AI tools
Driving adoption: making the style guide discoverable and usable
Embedding links into creative briefs and channel-specific templates
Making it searchable on your intranet
Creating lightweight, role-specific versions (sales, CS, etc.) with examples
Keeping it alive: feedback loops and iteration
Treating your style guide as a living document
5/11/26 #ContentChat: Building a Scalable Brand Voice
Tuesday, May 12, 2026 • Duration 21:06
Defining your brand voice is no longer optional—especially if you’re using AI to create or scale your content.
In this episode of #ContentChat, host Erika Heald walks through Chapter 1 of her book, Content Foundations: Defining Your Brand Voice. You’ll learn how to move beyond vague brand traits like “innovative” and “professional” and create a documented, scalable brand voice that works across humans and AI tools.
Whether you’re starting from scratch or formalizing what’s been “in someone’s head,” this session gives you a practical framework you can put to work right away.
Highlights
0:00 – Welcome to Content Chat + Content Foundations Series 0:40 – Why Defining Brand Voice Matters (Especially with AI) 3:10 – Risks of Undocumented, “In-My-Head” Brand Voice 6:00 – Starting from Scratch: Minimum Viable Brand Voice 8:10 – Brand vs. Executive Voice + Ghostwriting Challenges 11:50 – Building Your Brand Voice Chart (Traits, Definitions, Examples) 15:40 – Operationalizing Voice Across Teams and Tools 17:30 – Common Brand Voice Pitfalls to Avoid 19:20 – How Documented Voice Unlocks AI as Collaborator + What’s Next
Key Takeaways
You can’t scale what you haven’t defined. If your brand voice only lives in one person’s head, you’re putting your brand at risk and slowing content production.
Vague traits ≠ usable guidance. Words like “innovative,” “disruptive,” “friendly,” or “understated luxury” don’t help creators know how to actually write.
Brand voice and executive voice are related but different. Leadership voices should sit inside the brand voice framework, not replace it.
A brand voice chart is your foundation. Start with 3–5 personality traits, define what each means in the context of your content, and support them with real-world do’s and don’ts.
Documentation is a competitive advantage. Clear, accessible guidelines speed up content creation, make editing easier, and support consistent, recognizable content.
AI gets dramatically better with a documented voice. When AI knows who you are and how you sound, it becomes a collaborator and coach, not just an expediter.
5/4/26 #ContentChat: Building Content Foundations That Scale
Tuesday, May 5, 2026 • Duration 15:18
Are you creating tons of content—but not seeing the strategic impact you want?
The problem isn’t your ideas or your AI tools. It’s your content foundation.
In this kickoff episode of a 12-week #ContentChat series, host Erika Heald breaks down the core ideas from her book Content Foundations and explains why content governance is the missing link between strategy and execution.
Think of this series as an “audiobook-plus” version of the book—focused on how to build scalable, AI-ready content operations without losing your brand voice.
* In This Episode *
We cover:
Why content teams get stuck
Busy but not strategic: lots of activity, little alignment
The risk of relying on one content leader to hold all institutional knowledge
What content governance really is
Not brand police or red tape
The operational system that turns strategy into consistent execution
How governance helps you push back on off-strategy requests
The business impact of strong content foundations
Clarity: Everyone knows what “good” looks like
Consistency: Your content actually sounds like your brand
AI without brand foundations produces generic output
You need a documented “brand operating system” first
AI should be onboarded like a new team member—not treated as magic
The 4 core elements of content foundations
Documented brand voice (with do’s, don’ts, and examples)
Marketing-owned taxonomy
Templates that reduce guesswork
Guidelines and style documentation
4/13/26 #ContentChat: Bridging Content Strategy & Execution with AI
Monday, April 13, 2026 • Duration 58:50
Content strategy often looks great in the deck—but falls apart in execution. In this #ContentChat conversation, host Erika Heald talks with Maliha Khan, founder & CEO of Khanect the Dots and Khancepts Studio, about how to bridge the “messy middle” between strategy and execution and bring AI into the mix without creating generic, soulless content.
You’ll learn how to operationalize content strategy across teams, use AI as a collaborative thinking partner (not a content vending machine), and keep your brand voice consistent from marketing to sales to customer support.
Conversation Highlights
In this episode, we cover:
What the “messy middle” of marketing really is—and why most strategies break there
Why beautiful strategy decks collect dust and don’t translate into day‑to‑day work
How to operationalize strategy with guidelines, templates, workflows, and resourcing
The danger of vague attributes like “irreverent” when nobody is willing to actually be irreverent
The role of pre‑kickoff meetings, stronger briefs, and better cross‑team communication
How to spot warning signs that your strategy is failing in execution (and what to do)
Maliha’s Three E’s framework (Exclude, Establish, Evolve) for getting out of the messy middle
Why documentation (brand voice, ICPs, workflows) is essential for continuity and AI success
How to leverage AI as a thinking partner for prompts, messaging, and strategy gut‑checks
The difference between human‑centered AI and “AI slop” (including broetry and generic posts)
Listen to the podcast for practical, today-level actions marketers can take to start cleaning up the messy middle.
About Our Guest – Maliha Khan
Maliha Khan is the founder and CEO of Khanect the Dots and Khancepts Studio, where she helps teams bridge the gap between strategy and execution. She focuses on content strategy, operations, and practical ways to use AI to support better, more consistent marketing.
🔗 Learn more and access Maliha’s tools:
Website: (Click the Brand Voice Builder button to access that free tool)
3/30/26 #ContentChat: AI Copyright Risks for Content Marketers
Friday, April 10, 2026 • Duration 51:02
AI can supercharge your content… or quietly blow up your copyright and compliance.
In this episode of #ContentChat, host Erika Heald sits down with Kerry O’Shea Gorgone—a recovering attorney turned marketer and AI power user—to unpack the real risks content marketers face when using AI tools. You’ll learn what you can’t copyright, how AI training data and “plagiarizing the internet” can land you in trouble, and how to build guardrails so you can move fast without putting your brand (or clients) at risk.
Whether you’re leading content strategy, running a marketing team, or a solo marketer trying to work smarter with AI, this conversation will help you use AI more safely and intentionally.
--What you’ll learn--
Why pure AI-generated content can’t be copyrighted in the U.S.—and what “significant human contribution” actually looks like.
How custom GPTs and other AI agents can create copyright headaches if you train them on content you don’t own.
The specific risks with AI-generated images (likeness, book covers, stock photos, etc.) and why “I didn’t know” is not a legal defense.
Why you should “plagiarize yourself, not the internet”—and how to use your own decks, talks, and articles as training data.
Practical guardrails, policies, and crisis planning steps to protect your team, your content, and your brand.
Conversation Highlights: :10 – Kerry's journey: from lawyer to marketer & AI power user 2:22 – Custom GPTs, training data, and fair use gray areas 6:11 – You can’t copyright pure AI output & why human input matters 7:00 – Visual risks: AI images, likeness issues, and “I didn’t know” 13:27 – Data discipline: what never to put into AI tools 19:43 – Using AI as a coach, not a creator: “plagiarize yourself” 24:21 – High‑risk vs. lower‑risk AI use cases for marketers 29:36 – Working with legal, building policies, and crisis planning 48:07 – Where to find Kerry + wrap‑up, resources, and french bulldog + Russian blue kitten cameos
Resources mentioned
- AI human-input tracking template (Google Doc) – A simple work file Kerry created to help you document how much human vs. AI contribution went into a piece of content.- AI incident crisis response plan (template) – Kerry's sample AI crisis plan you can adapt with your own legal and leadership teams.Links will be in the show notes on --Connect with KerryLinkedIn: Website: --Connect with ErikaLinkedIn: Newsletter & community: Content Foundations book: https:contentfoundationsbook.com -- If you enjoyed this episode…* Hit Subscribe for more conversations on content strategy, AI, and ethical marketing.* Drop a comment: How is your team using AI today—and what’s your biggest concern about copyright or compliance?* Share this episode with a marketing or content leader who’s being pushed to “use AI more” and needs the risk side of the story too.
3/23/26 #ContentChat: LinkedIn Strategies for Business Growth
Wednesday, April 8, 2026 • Duration 57:38
Looking to get more business (not just impressions) from LinkedIn in 2026?
In this episode of #ContentChat, host Erika Heald sits down with LinkedIn expert, author, and fractional CMO Neal Schaffer to unpack what’s actually working on LinkedIn right now for B2B marketers, founders, and thought leaders.
You’ll learn:
Why LinkedIn is still the #1 platform for B2B despite TikTok, Instagram, and everything else
How the algorithm and engagement patterns have changed (goodbye, groups – hello, feed + notifications)
The 12 content formats on LinkedIn and which ones are driving the most results
Why newsletters, images, and carousels often outperform links and video
How to use AI as “amplified intelligence” instead of generic content spam
Practical ways to capture founder/executive stories and turn them into high-impact content
How to fix your LinkedIn profile, headline, and featured section so they support your goals
What most executives and companies get wrong about employee sharing and company pages
Tools and workflows for managing your LinkedIn inbox and follow-up like a personal CRM
If you’re responsible for content, social, demand gen, or thought leadership on LinkedIn, this conversation is packed with practical tactics you can use right away.
👤 About Our Guest – Neal Schaffer
Neal Schaffer is a fractional CMO, author, speaker, consultant, and university educator. He’s written six books, including three on LinkedIn. His latest, “Maximizing LinkedIn for Business Growth (2nd Edition)”, dives into modern LinkedIn strategies, AI, content formats, and real-world case studies.
Taxonomy is content governance. It underpins how teams create, manage, measure, and reuse content at scale.
AI needs your taxonomy. AI doesn’t magically understand your products, personas, or brand—it needs the context your taxonomy provides.
Healthy taxonomy is never “done.” As your business, audience, and content evolve, your taxonomy must be reviewed, refined, and maintained as part of ongoing content hygiene.
Chapters
00:00 – Welcome & Content Foundations Series Setting the stage for Chapter 4: “Taming the Chaos with Taxonomy” and how it fits into Content Foundations.
00:32 – Why Taxonomy Matters for Content Marketers Taxonomy is a foundational system that makes content easier to find, reuse, personalize, measure, and support AI.
01:40 – What Is Taxonomy? (The Science of Classification) Clear definition of taxonomy and how every organization already has one—whether it’s intentional or not.
03:20 – From Content Chaos to Content Clarity How undocumented, inconsistent naming and tagging create chaos across teams, tools, and channels.
04:59 – Symptoms You Have a Taxonomy Problem Multiple names for the same thing, duplicate content, inconsistent tags, and broken reporting.
07:05 – Taxonomy as a Content Governance Tool Why taxonomy isn’t just tags on the website, but a core governance system enabling scalable content operations.
08:55 – How Taxonomy Powers AI Readiness The context AI actually needs (language, terminology, relationships) and how weak taxonomy shows up post‑AI rollout.
10:14 – Maintaining a Healthy, Evolving Taxonomy Taxonomy as ongoing content hygiene: monitoring usage, pruning, refining, and evolving with the business.
12:15 – Final Takeaways: Shared Language for Humans + AI Taxonomy is an invisible system that makes content easier to find, reuse, personalize, measure, and operationalize with AI.
5:05 – What personas are not (and why that matters)
7:36 – What truly useful personas include
9:54 – Mistake #1: Over-reliance on demographics & third-hand data
12:25 – Mistake #2 & #3: Too many personas + never updating them
14:40 – Mistake #4: Personas not integrated into content processes
16:20 – Personas, governance, and audience-first content
17:30 – Key takeaways + next episode: “Taming the Chaos with Taxonomy”
Key Takeaways
Personas are decision-making tools, not documentation exercises. They must focus on audience goals, challenges, motivations, constraints, and information needs—not just demographics.
Personas only work if you integrate them into daily workflows: content planning, briefs, editorial decisions, and measurement.
Your AI tools also need this persona context; they can’t magically infer your audience from a few prompts.
Documented audience understanding helps everyone—internal teams, freelancers, agencies, SMEs, and AI—keep your content audience-first and consistent.
Go Deeper with Content Foundations
In the book, Chapter 3 includes:
Persona development frameworks
Persona evaluation guidance
Examples and practical applications
AI-assisted persona development prompts and workflows
Next episode: Chapter 4 – Taming the Chaos with Taxonomy
We’ll explore why taxonomy is one of the most overlooked content foundations—and how organizing content around audience needs unlocks real content performance.
Using writer feedback and recurring edits to refine your guidance
Integrating the style guide into onboarding and everyday workflows
How to start: your Minimum Viable Style Guide (MVSG)
Start with brand voice, terminology, and writing conventions
Link templates and AI usage policies in one central place
Scale SME-created content without sacrificing consistency
Watch the Entire Content Foundations Series
This episode builds on brand voice (previous episode) and sets you up for the next topic: audience personas—so you not only know how your brand sounds, but who you’re speaking to and how to show up consistently across channels.
Helpful Resources
Content Foundations (book by Erika Heald) – Deep-dive frameworks, prompts, and templates for content governance and style guides.
B2B marketers building or refreshing content operations
Teams implementing AI tools that want better than generic outputs
Anyone tired of “random acts of content” and constant rewrites
Stay Connected
If this episode helped you rethink your style guide and content governance, please:
Like this podcast
Subscribe to the podcast for more episodes in the Content Foundations series
Share it with a teammate who’s always fixing off-brand content
Have a question about style guides, AI readiness, or content governance? Get in touch—I’d love to hear what you’re working on and what’s tripping up your team.
Chapters
Use these chapter timestamps to jump to the section you need most.
00:00 – Intro: Why Your “Content Problem” Is a Documentation Problem
Framing the episode in the Content Foundations series
Why dusty, ignored style guides signal a governance gap
01:10 – Why Most Style Guides Fail in the Real World
Rigid, outdated, hard-to-find docs
Style guides are often brand enforcement, not enablement
03:00 – The Business Cost of Off-Brand Content
Rewriting technically correct but off-brand assets
How constant rewrites waste budget and stall approvals
05:00 – What a Modern Style Guide Must Include (Beyond the Brand Book)
Company overview, mission, values, pillars, differentiators
Turning brand voice into practical, everyday guidance
07:15 – Brand Voice Charts + Real Content Examples
Using examples so creators can internalize the voice
Linking to “this is what good looks like” content
09:00 – Writing Conventions, Terminology, and Inclusive Language
Capitalization, punctuation, formatting, and citation rules
Industry terminology and inclusive language expectations
11:00 – Visual and Experiential Content Guidelines
Logos, typography, imagery, and video standards
What on-brand imagery looks and feels like
13:00 – Style Guides as Core AI Operational Documents
Why AI needs the same onboarding as a new hire
Governance vs. chasing a “magic prompt”
Using the style guide to steer AI outputs
16:00 – Making Your Style Guide Discoverable and Usable
Embedding links in briefs, templates, and workflows
Searchability on the intranet
Lightweight, role-specific versions for teams
18:30 – Feedback Loops and Evolving Your Living Document
Checking what people keep getting wrong
Adjusting unclear guidance, especially for brand voice
Folding feedback into ongoing revisions and onboarding
21:00 – Starting with a Minimum Viable Style Guide
Begin with brand voice, terminology, and conventions
Linking templates and AI policies from one central hub
Embracing iteration over perfection
24:00 – Scaling Content and Proving Real ROI with Governance
Moving beyond “random acts of content”
Empowering SMEs to create on-brand assets at scale
Making the case for content ops as an operational superpower
26:30 – Wrap-Up and What’s Next: Audience Personas
Key takeaway: governance as your scalability engine
Content strategists and marketing leaders building scalable content operations
B2B marketing teams wanting consistent, differentiated brand voice across channels
Teams adopting AI for content creation who want outputs that sound uniquely “on brand”
Consultants and agencies who need a repeatable framework for client brand voice
If you found this helpful, like, subscribe, and share with another marketer who’s still stuck with “professional, but fun” as their brand voice definition.
How to get started (without waiting for perfect)
Why you shouldn’t wait to “finish everything”
How to build a system iteratively, with purpose
* Conversation Highlights *
0:00 – Welcome & Series Overview 0:55 – The Real Problem: Weak Content Foundations 1:43 – The House Blueprint Analogy 3:23 – The One-Person Bottleneck & Brand Voice Chaos 4:44 – Content Governance as Your Operational Superpower 7:28 – What Governance Gives You: Clarity, Consistency, Scalability 9:35 – Why AI Alone Won’t Fix Broken Content Ops 10:00 – The 4 Core Content Foundations You Must Have 13:17 – Don’t Wait for Perfect: Start Building the System
* Who This Episode Is For *
Listen to this if you’re:
Creating a lot of content—but struggling to prove impact
Experimenting with AI but getting off-brand or generic results
Drowning in content requests and tired of being an order taker
Trying to scale content beyond one or two people
Ready to build a real content system that supports the business
* About the Series *
This is Episode 1 of a 12-week #ContentChat series on Content Foundations.
Each week, we’ll break down one key element—from brand voice to taxonomy to governance—so you can build a scalable content system that works in real life.
#ContentChat is a weekly conversation and series hosted by author and content strategy consultant Erika Heald, exploring how content marketers can build smarter strategies, create better content, and collaborate more effectively with their teams, tools, and stakeholders.
If you found this episode's conversation helpful, hit like, subscribe, and turn on notifications so you don’t miss future conversations on content strategy, operations, and AI in marketing.
Digital Threads: The Modern Digital Marketing Playbook
🎙 About Content Chat with Erika Heald
Content Chat is a weekly live conversation and podcast hosted by Erika Heald, focused on helping B2B marketers, founders, and content leaders create more effective, human, and sustainable content programs.
16:42 – What’s New in “Maximizing LinkedIn for Business Growth”
24:44 – Managing Your LinkedIn Inbox & Personal CRM Tools
29:10 – What Actually Performs: Newsletters, Images, and Carousels
33:24 – Using AI Ethically for Thought Leadership & Story Capture
49:08 – Quick-Start Playbook for Your LinkedIn Strategy in Q2
💡 Key Takeaways
- LinkedIn’s business model (Sales Navigator, Talent Solutions) allows more organic reach than ad-only platforms.
- You don’t need to post daily; 1–2 strong posts a week + consistent engagement can outperform daily noise.
- Newsletters, image posts, and PDF carousels are often the best-performing content types right now.
- Stop link-dropping your blog posts; instead, repurpose concepts visually a
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