Explore every episode of the podcast Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 276 - Transforming Objections Into Benefits: How to Turn Hesitation Into a YES | 01 Dec 2025 | 00:49:05 | |
If you've ever felt that awful "stomach drop" when someone says "I'd love to… but," this episode is going to change how you feel about objections forever. Instead of seeing them as deal-killers, Suzi and Michelle show you how to turn your customers' hesitations into some of your strongest buying reasons. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack how to transform objections into benefits so you can turn hesitation into a yes, You'll learn a simple 5-step Objection Flipping Framework you can use in your sales calls, discovery sessions, webinars, emails, and even on your sales pages, so you're no longer blindsided or tongue-tied when resistance shows up. Suzi and Michelle also walk through real-world examples of flipping three of the most common objections around time, money and "is this right for me?" — so you can hear the framework in action and adapt it for your own business. Plus you can get the exact phrases shared in this episode here on the Show Notes page, so you can swipe, save, and start using them in your own conversations straight away. Listen to This Episode to Hear More About:
Also Mentioned in This Episode: Apply For Mastermind Join the HerBusiness Network EP259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales EP275 – The Social Proof System: How to Capture, Create & Publish Proof That Sells Your Offers (Big or Small) | |||
| 275 - The Social Proof System: How to Capture, Create & Publish Proof That Sells Your Offers (Big or Small) | 17 Nov 2025 | 00:50:22 | |
In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world become visible marketing assets — not forgotten moments. Listen now to see how you can turn casual comments, small wins, and big transformations into strategic social proof that builds trust and speeds up buying decisions. Listen to This Episode to Hear More About:
Also Mentioned in This Episode: Apply For Mastermind Join the HerBusiness Network Ep 267: How to Use Custom GPTS with Tina Tower Influence: The Psychology of Persuasion by Dr Robert Cialdini Australian Writers' Centre Valerie Khoo – Writer, artist and CEO of the Australian Writers' Centre. Sarah Brabbin - British Wildlife Sculptor | |||
| 266 - How to Say the Thing You've Been Afraid to Say in Your Marketing (And Why It Changes Everything) | 14 Jul 2025 | 00:58:20 | |
What if the one thing that could transform your marketing… is the thing you've been too afraid to say? In this episode, Suzi Dafnis and Michelle Falzon explore "The Unspoken Truth Effect" — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing. If you've ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or "too out there" — this episode is for you. We'll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly how to do it in a way that builds connection, not controversy. Whether you're sitting on a contrarian opinion, a spiritual belief, a polarising position, or a deeply personal story — it could be the very message your ideal client has been waiting to hear. Listen to This Episode to Discover:
Also Mentioned in This Episode: Apply For Mastermind Join the HerBusiness Network Episode 259 – How to Use Bonuses to Overcome Buyer Objections Angela Counsel – advocate for natural menopause solutions Anne Maree Wilshire – voice coach and energetic alignment mentor Amanda Paul, Brand Injection – lead-gen copywriter for property developers | |||
| 176 - How To Successfully Launch Anything - with Jeff Walker | 10 Jan 2022 | 00:55:36 | |
Imagine coming up with a process for how to sell just about anything online, back when the internet was brand spanking new. And then imagine that process worked so well it transformed you from a just-getting-by stay at home Dad, to a multi-million dollar business owner. And then imagine the whole world wanting to know how you did it… so you make a course and start teaching people your process. And that becomes so popular you literally help change the lives of millions of people and help business owners all around the world generate more than one BILLION dollars while building your own mega successful global business. Well, that's exactly what happened for internet OG and all round awesome human, Jeff Walker. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Jeff about the product that "changed it all" for Jeff, his family and for thousands of business owners and their families all around the world - "Product Launch Formula" (or PLF for short). **Get Jeff's Book updated and expanded book, "LAUNCH"** You'll hear us mention Jeff's newly updated and expanded NY Times Bestseller, "LAUNCH" – and here's where you can go to get your hands on a copy! Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 175 - Best Books For Content Marketers – 2022 Edition | 27 Dec 2021 | 00:42:42 | |
Each year, your hosts, Suzi Dafnis and Michelle Falzon share their top picks for the best books for Content Marketers. In this episode they share their recommendations to add to your reading list for 2022! Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 174 - How to Create Time For Big Ideas That Grow Your Business | 13 Dec 2021 | 00:35:30 | |
It can be easy to hit burnout when you're doing lots of marketing projects back to back. And it can also be hard to come up with your best ideas when your calendar is always filled with deadlines. In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about the concept of a "Clear Week" – what it is, when and how you would add a clear week and why you might just decide this is something you need to do too! Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 173 - The Cost of "New" Vs Rinse & Repeat | 29 Nov 2021 | 00:29:29 | |
When you're doing a lot of NEW things in your business it can be really taxing. So, while we do want to keep innovating and growing, it's also important to realise the COST of doing something new. In this episode, your hosts, Suzi Dafnis and Michelle Falzon weigh up when it makes sense to do something new and when we might just be chasing the next "bright shiny" and actually need to double down on "rinsing and repeating" what we're ALREADY doing instead. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 172 - The Simple Way to Sell Out Your High Ticket Offer in Days | 15 Nov 2021 | 00:32:41 | |
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the results of a massively successful marketing campaign they've just completed making a high ticket offer that SOLD OUT and made $40,000 in just a few days. And what's really cool about this is they did it without a website, without an optin page, without a ton of emails. It's the "no funnel" funnel approach you are going to LOVE. Tune into this episode where they spill the beans on what they did, why it worked and how you can adapt these ideas to sell out your own High Ticket Offer. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 171 - Take Your Offline Business Online with These 5 Content Strategies | 01 Nov 2021 | 01:24:43 | |
For many brick and mortar businesses and other offline businesses that rely on people meeting up "in real life," the last couple of years has been tough, especially with lockdowns and other restrictions. The need to future proof your business so that your model works regardless of whether you can do things in person or not, is greater than ever. And, while there are a few cases where the shift from offline to online might not work -- it's surprising just how many offline businesses can pivot to online and THRIVE. Because waiting for things to return to normal isn't a strategy, either. In today's episode, your hosts Suzi Dafnis and Michelle Falzon share some top tips for taking your offline business online. Plus, we're sharing stories from our Marketing Success Masterminders and other HerBusiness Network Members who've made the change, even in the most unlikely industries. Listen to this episode to hear more about:
Also mentioned in this episode:
| |||
| 170 - Repurposing Your Content & Making More With Less - with Ruth Buczynski | 18 Oct 2021 | 00:59:37 | |
Imagine making $3 million in sales with your online program (already awesome!). Now imagine taking that SAME content and repurposing it into a range of NEW products and programs that brings in an ADDITIONAL $15 million in sales! Yep -- you read that right. Adding $15M and more than 500% in revenue with ONE Repurposing Strategy. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with a very special guest -- Ruth Buczynski of The National Institute for the Clinical Application of Behavioral Medicine. Ruth is not only a leader in her field making a difference to the lives of thousands of health and mental health practitioners worldwide, she's also a genius online marketer and content creator and she's developed a way to keep repackaging and repurposing her paid content into saleable products that are generating millions and serving her audience more fully in the process. This can be a GAME-CHANGER in your business - especially if you already sell online courses or you deliver large programs or certifications - because Ruth has literally cracked the code on how you can launch one large product and then, over time, repurpose that content into smaller and smaller products. SPECIAL GIFTAs a special gift from Ruth and the team at The National Institute for the Clinical Application of Behavioral Medicine - here's a "no-optin-required" link to "Working With Perfectionism" (for all us content perfectionists out there!) Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 169 - How to Increase Demand by Using a Waitlist | 04 Oct 2021 | 00:58:58 | |
Have you ever tried to get into a popular restaurant only to be told they're booked out but they'll contact you if they have a cancellation? Or wanted to buy something from your favourite clothing store that was sold out, so you asked to be notified when it was back in stock? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about one of the most powerful ways you can build up demand BEFORE you launch or to keep prospective customers warm when you sell out of, or temporarily close access to, your product or service… and that is the Waitlist Strategy! Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 168 - How to Use Social Proof to Increase Sales | 20 Sep 2021 | 00:57:49 | |
In our 6th Anniversary (wow!!) show, we're talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop talking about "the thing" you're selling and start talking almost exclusively about the people who've already had success with the thing you're selling! In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the inside story on a recent sold out campaign for The Mastermind Experience, which relied almost solely on Social Proof, plus their top tips for using Social Proof at every step in the journey up your Marketing Mountain. To learn more about the Mastermind Experience they mention in this episode, visit: www.herbusiness.com/mastermindexperience Listen to this episode to hear more about:
Also mentioned in this episode:
| |||
| 167 - The One Thing WE Do Every Year To Grow Our Business | 06 Sep 2021 | 00:45:36 | |
In this episode we're talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build everything else around it. It's something we've been doing in one form or another for at least 20 years and we wouldn't be without it. It keeps us on track. It brings us great joy and connection. It has opened up a world of opportunity and helped us to grow our businesses. What is it that we're talking about you may ask? Hosts, Suzi Dafnis and Michelle Falzon share their experience being part of various Masterminds… as well as running their own Mastermind. To learn more about the Mastermind Experience they mention in this episode, visit: www.herbusiness.com/mastermindexperience Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 265 - Are You Attracting the Right Leads? (And What To Do If You're Not) | 30 Jun 2025 | 00:29:42 | |
If you've ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that's the problem. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective: What if you're attracting the wrong leads? Because when the wrong people are entering your marketing ecosystem, it doesn't matter how well-designed your strategy is — your content won't convert, your sales conversations will feel heavy, and your offers won't land. Listen to This Episode to Hear More About: -> The 3-part fix for getting leads who actually want to buy from you—starting now. -> The unspoken cost of wrong-fit leads: It's not just wasted ad spend—it's the silent killer of momentum and confidence. -> 7 powerful themes that reveal whether your current leads are a poor fit. -> The important question you need to ask as soon as you get invited to speak at an event, conference or on a podcast (and why ignoring this could fill your list with leads that will NEVER buy from you). -> Is your "freebie" secretly repelling buyers? The counterintuitive reason some lead magnets are working against you. -> Feeling exhausted by your clients? This quiet signal says you're marketing to the wrong people. -> The "chaotic list" effect that makes it almost impossible for your offers to convert. -> The real reason you're second-guessing everything. -> The marketing shift that filters out tyre-kickers—without sounding salesy or pushy. -> What if you've outgrown your audience? Here's what to do when the clients you're attracting don't match who you are now. -> The telltale signs your audience is too scattered—and why it's sabotaging your content (and your confidence). -> Is your content attracting... or qualifying? The subtle shift that makes marketing easier—and more effective. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Join the HerBusiness Network Episode 2: Your Ideal Client Episode 4: Finding Your Marketing Mountain Episode 67: Client Avatar Interviews — Why You Need Them and How to Do Them Episode 256: How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit Evelina Kagan – High-conversion copywriter helping fashion entrepreneurs make more money with content. Angela Counsel – Naturopath and menopause expert. Alison Vidotto – CEO of Vidotto Group | |||
| 166 - Why a Clear Vision Is Important to Your Content Marketing | 23 Aug 2021 | 00:50:14 | |
If you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you're feeling overwhelmed or scattered or swamped (and who doesn't feel that way sometimes)… You are going to love this episode. If you've got way too many things on your to do list; if you feel confused by all the options around what you could be doing next; or you're lying awake at night deliberating over whether you should do "this" or "that"... getting clearer on your VISION can help! In this episode, your hosts, Suzi Dafnis and Michelle Falzon share what they've learned over more than two decades each creating visions for themselves, their businesses and helping thousands of others do the same. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 165 - How To Create a Hot Hook and Topic for Your Next Online Challenge | 09 Aug 2021 | 00:40:05 | |
Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of the fulfilment of a larger program. In short, Challenges can be AWESOME. But coming up with the right idea and hook for your Challenge can be… well, a challenge (do you like what we did there?)! In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for creating a hot hook and topic for your next Online Challenge - and setting yourself and your challenge-takers up for success. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 164 - Tips for Great Slide Presentations | 26 Jul 2021 | 00:54:43 | |
Between them, Suzi Dafnis and Michelle Falzon have done about a "hundred million" slide presentations. OK… maybe that's a slight exaggeration… but they've done a LOT! In this episode, your hosts, share their top tips for great slide presentations. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 163 - The NEW High-Converting Alternative to Online Courses with Will Hamilton | 12 Jul 2021 | 01:06:33 | |
Will Hamilton has sold literally millions and millions of dollars in online courses and education products in the tennis instruction niche. And when you bear in mind his products usually sell for less than $100 a pop, you quickly realise that's a LOT of sales he's made online! So he knows a thing or two about what works and what doesn't. And for many years online courses were his primary breadwinner… He's created tennis instruction programs with the likes of Wimbledon Champions Martina Navratalova and Aussie Pat Rafter and other tennis greats like Gigi Fernandez and the Bryant brothers. In today's episode, your hosts, Suzi Dafnis and Michelle Falzon ask Will to share the ins and outs of this ground-breaking "Playbook" strategy. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 162 - 3 Content Brainstorming Ideas That Will Give You All The Content You Need for a YEAR! | 28 Jun 2021 | 00:43:45 | |
A question we get all the time is "I know I need to keep in touch with my customers, but what do I talk to them about? Where do I get my content ideas from?" So, in this episode, your hosts, Suzi Dafnis and Michelle Falzon share 3 content brainstorming ideas that can fast track your content creation and give you all the topics you need for a year! And, if you're not someone who batches your content for a year in advance, that's ok too, because you can use these ideas to stay just a few weeks ahead, or as inspiration for a specific campaign (you can also use these ideas on social, for your email marketing, for your videos, for content in your Facebook Group, your Youtube channel, your LinkedIn profile - really anywhere you share your ideas and connect with your community!). Listen to this episode to hear more about:
Also mentioned in this episode:
| |||
| 161 - How To Make Money With Your Online Course (Even If You Are In a "Weird" Niche") with Artist, Bonnie Christine | 14 Jun 2021 | 01:01:35 | |
Ever feel like you're in a weird niche and therefore couldn't possibly make money from an online course? I mean, who out there would want to learn how to do what you do? In this episode, your hosts Suzi Dafnis and Michelle Falzon chat to artist, Bonnie Christine who has grown a multi-million dollar business teaching surface and pattern design to other artists. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 160 - Why Being Opportunistic is Costing You Opportunities | 31 May 2021 | 00:26:38 | |
Being opportunistic is like a badge of honour we all need to wear as business owners, right? In today's episode, your hosts, Suzi Dafnis and Michelle Falzon take a second look at what it means to be opportunistic and why jumping every time the window of opportunity opens could actually be COSTING you the opportunities you already have! Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 159 – Clubhouse: Grow Your Community and Influence – with Shana Bresnahan | 17 May 2021 | 00:47:32 | |
Clubhouse - what's all the fuss about? Is the social network based on voice that's got everyone talking a giant waste of time or one of the hottest new ways to grow an audience and find customers, strategic partners and a support network? Your hosts, Suzi Dafnis and Michelle Falzon speak with Clubhouse early adopter, experienced moderator and one of the first ever Clubhouse course creators, Shana Bresnahan about what Clubhouse is, how it works and what you can do to get value from this new platform. Get Shana's FREE Clubhouse Course here: Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 158 - 3 Steps to Creating Effective Course, Training & Event Content | 03 May 2021 | 00:56:49 | |
If you've ever felt like you've overwhelmed people who bought your online course by giving too much content; or you've ever delivered an information session and had people tune out; or you've run a 5-day Challenge or 3-Day event and wondered why you didn't get high feedback scores when you put your heart and soul into it - it's likely because you were missing this 3-part approach to your content. In this episode, your hosts, Suzi Dafnis and Michelle Falzon are diving into the "teach, do, review" approach that can totally revolutionise how you deliver your Course, Training & Event Content by making it more effective and engaging and delivering REAL results for your students and clients. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 157 - Lessons in Overdelivering from a Direct Marketing Legend | 19 Apr 2021 | 01:23:29 | |
Brian Kurtz is definitely an "OG" when it comes to Direct Response Marketing. In addition to sending over 1 billion (with a "B"!) pieces of direct mail in his 40 year career, he's also pioneered other platforms like TV infomercials, where he was responsible for buying media in excess of $80 million, selling over 3 million books via direct response television over a three year period. He was instrumental in growing the publishing company, Boardroom, from a tiny operation to, at its height, over $157 million. Sending between 50 million and 200 million pieces of DIRECT MAIL a year - yes, BEFORE EMAIL when you used to have to pay to send anything to anyone… He's worked with the who's who of the most amazing direct response copywriters and marketers who have ever lived - people like Dan Kennedy, Gary Bencievenga, Eugene Schwartz, Parris Lamprolous, Clinton Makepiece, Jay Abraham just to name a few. To generate millions of dollars in sales and he pioneered many of the direct response strategies that we still see at play in modern online marketing today. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine | 16 Jun 2025 | 00:56:59 | |
If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it's time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About: -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why batching, briefing, and building systems is your new superpower (even if you're a solo operator). -> The 3 key shifts to becoming a Content CEO—and how to start making them today. -> How to get 80% of your content done by someone else—and still have it feel 100% like you. -> What to do when you feel like "no one can do it like me"—and why that belief is keeping you stuck. -> The surprising truth about delegation: Why handing off tasks isn't enough—and what to do instead. -> The 3 high-leverage roles every growing business needs (and how to know which one to hire first). -> Why your first hire doesn't need to be full-time—or even permanent—to make a massive difference. -> The "Who Not How" principle that unlocks freedom, focus, and faster growth. -> How to stop being the bottleneck in your marketing—and start building a machine that runs without you. -> The one question to ask yourself this week to start stepping into Content CEO mode. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Join the HerBusiness Network Episode 237 – How & When to Hire a Copywriter with Belinda Weaver Belinda Weaver – Copywrite Matters Dan Martell – Author of Buy Back Your Time Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How Amanda Paul – Brand Injection
We'd love to hear from you! Enjoying the show? | |||
| 156 - How to Optimise Your Marketing Funnel | 05 Apr 2021 | 00:45:13 | |
Your marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel together. Regardless of what your funnel looks like, chances are you are not going to make it perfect the first time. And that's where people go wrong. They think, "It's not working, I have to try something else." And then they are off chasing their next bright shiny object. In today's episode, your hosts, Suzi Dafnis and Michelle Falzon share what you can do instead of abandoning your funnel - and that's how to optimise your funnel. What are the improvements you need to make, where do you need to focus and what do you do first? Because chances are, you are actually on a real winner with your funnel, if you just know how to tweak it. Listen to this episode to hear more about:
Also mentioned in this episode:
| |||
| 155 - Risk Forward: How To Unlock Your Hidden Genius with Victoria Labalme | 22 Mar 2021 | 00:47:53 | |
Ever felt the pressure to conform to what everyone else is doing with their content and online marketing? Ever struggled to "be decisive" and made a quick decision and then wished you'd taken a bit more time before you leapt? Ever wonder how to move forward when the way is not entirely clear? If so, you are going to LOVE this week's show where your hosts, Suzi Dafnis and Michelle Falzon speak with performer, in-demand consultant to Fortune 500 companies, film-maker, actor and author, Victoria Labalme, about her NEW book, Risk Forward. Get Victoria's Book - Risk Forward!Purchase Victoria's book now and get BONUS Gifts! Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 154 - #1 Lead Magnet Mistake | 08 Mar 2021 | 00:34:27 | |
Lead Magnets - we LOVE 'em! When done well they can be the entry point for multi-million dollar campaigns. They are that "thin edge of the wedge" that you can use to introduce people to you and your products and services. But when done badly they can be a time suck and even when they generate leads, if you're making one very specific mistake, those leads are not likely to turn into sales. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 153 - Why and How To Demonstrate Your Product or Service | 22 Feb 2021 | 00:46:45 | |
Demonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they don't really have much to demonstrate, or that unless they've got a physical product, piece of software or some kind of tool or gadget that a demo is not for them. In today's episode, your hosts, Suzi Dafnis and Michelle Falzon are talking about why and how ANYONE can demonstrate their product or service and improve their results when it comes to attracting, converting and keeping their ideal clients. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 152 - How To Get People From Your FREE Facebook Group To Your Paid Offer | 08 Feb 2021 | 01:17:41 | |
Got an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales? In today's episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for turning your Facebook Group members into customers. Looking specifically at how you can not only get people to make the leap from your Facebook Group to your paid offers, but also how you can use your Facebook Group to "prime the pump" so buying from you just feels like the natural next step. Listen to this episode to hear more about:
Also mentioned in this episode:
| |||
| 151 - How To Get More Interaction & Energy Happening at Your Next Virtual Event | 18 Jan 2021 | 00:38:48 | |
We recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together and make the most of virtual events. So, in today's episode, your hosts, Suzi Dafnis and Michelle Falzon focus on one specific and super important part of running a virtual event and that's how you can keep up the energy and interaction that you might see at an in person event, even on Zoom or another online platform, where people AREN'T all together in one room. Because at ANY event, whether it's in person or virtual, keeping the energy high and the interaction happening is key to an awesome outcome. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 150 - Best Books For Content Marketers - 2021 Edition | 11 Jan 2021 | 00:46:51 | |
One of our most popular annual episodes is back! We're sharing our favourite books of the year. Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books we've read lately that you may want to add to your 2021 reading list. PLUS Get the Content Sells UPDATED Reading List 2020 Edition here now. Listen to this episode to hear more about:
Also mentioned in this episode:
| |||
| 149 - 9 Content Marketing Tips from our Masterminders - 2021 Edition | 28 Dec 2020 | 01:16:16 | |
If you've been a long time listener you will know that for the last couple of years we've asked our Marketing Success Masterminders to share their top marketing strategies with you. And we're doing it again this year! Not only do we LOVE these tips because they're what's working RIGHT NOW for other business owners like you… we ALSO get to show off these amazing women who we get to work with every day of the year inside the Mastermind. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 9 Content Marketing Tips and give you extra resources for each tip covered. Marketing Success Mastermind: Listen to this episode to hear more about:
Also mentioned in this episode:
Content Sells Episodes:
| |||
| 148 - Go Slow to Go Fast | 14 Dec 2020 | 00:27:41 | |
Today we want to focus on one very specific idea… it's really more of a mindset that we've been talking about a lot lately with our Masterminders, clients and members and we wanted to share it on the show… And that is this idea of slowing down so you can actually go faster. It can sound counterintuitive, "But wait, I want to get to 6-figures this year in my business!" Or "I've got a webinar in 4 days!" Or "My clients are screaming at me right now because my website went down. You want me to what???" "You want me to go slow to go fast?" And our answer is, in a lot of cases, YES. Even in what appears to be urgent chaos. In this episode, your hosts Suzi Dafnis and Michelle Falzon look at the benefits of the "Tactical Pause." Listen to this episode to hear more about:
Also mentioned in this episode:
| |||
| 147 - 3 Ways To Launch Your Online Course | 30 Nov 2020 | 00:51:26 | |
This episode is a companion piece to two other shows we did recently on Online Courses… The first - episode 139 - was all about how to CREATE Profitable Online Courses, where we shared some of our top tips for thinking about what course to create and ways to go about putting it together. The second - episode 140 - went deeper into how to make an amazing online course as we chatted with world-leading expert in creating Online Courses as EXPERIENCES, Marisa Murgatroyd. In this episode, your hosts Suzi Dafnis and Michelle Falzon look at what happens once you've created your course or you're clear on your course strategy and you're ready to LAUNCH it - that is, you're ready to get people BUYING your program. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 263 - Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business | 02 Jun 2025 | 00:56:38 | |
Big partnerships aren't the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way. Whether you're just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business. Listen to This Episode To: -> Discover the 'Peaches and Cream' principle—a simple test to identify perfect partnership matches. -> Uncover five low-tech alliance models that can rapidly grow your reach without a hefty budget. -> Learn how a local electrician partnered with a lighting store to become the go-to service provider in their area. -> Find out why sharing the same ideal client but solving different problems is key to successful collaborations. -> Explore how values alignment can make or break a strategic partnership. -> See how a naturopath and a mindfulness coach teamed up to support women over 45 in complementary ways. -> Understand why even small collaborations can have a mighty impact on your business growth. -> Learn the art of the 'Email Swap'—a powerful, cost-free way to expand your audience. -> Discover how to add value to your offerings with 'Bonus Swaps' in courses or lead magnets. -> Find out how including a partner's coupon in your product shipments can delight customers and boost referrals. -> Hear about a horticulturalist who partnered with real estate agents to create a win/win/win! -> Understand the importance of making partnerships that make sense to your customers. -> Learn how to co-create content with partners for mutual benefit and increased authority. -> Discover why you don't need a big list or budget to start forming impactful alliances. -> Find out how to overcome mindset barriers that prevent you from seeking collaborations. -> Explore the concept of 'Guest Collaborations' that go beyond simple interviews. -> See how a swimwear brand partnered with complementary product businesses for a successful photo shoot. -> Learn how to identify partners who share your ideal client but offer different services. -> Understand the benefits of local co-promotion and how it can lead to more buyers. -> Get inspired to take the first step towards forming strategic alliances that can transform your business. Also Mentioned in This Episode: Apply For Mastermind Join the HerBusiness Network Episode 2 – Your Ideal Client Episode 89 – Strategic Alliances: How to Use Them to Grow Your Business Chantel Gilbert - Bluegum Electrical Angela Counsel - embrace Menopause Karin van der Valk – Mindfulness and Meditation Coach Fiona Keary - Style Liberation Anita McLachlan - Sequins and Sand Chantelle Bell - Naturopath Anne Maree Wilshire - Vibrant Voices Laura Reale - Lifestyle Optical | |||
| 146 - The Power of a Niche with Shelley Brander | 17 Nov 2020 | 00:48:47 | |
Ever had a passion or a "weird" idea for a business and wondered… "could I really make a living out of this?" That's what our guest, Shelley Brander wondered when she left her highly lucrative branding business behind to double down on her passion business in the knitting niche. And not only did she "make a living," she made a LIFE doing what she loves, creating a worldwide movement AND a multi-million dollar business in the process. Your hosts Suzi Dafnis and Michelle Falzon chat today with the founder of the Loops retail store, LoopsClub monthly subscription box, globally renowned Knit Stars program and the Knit the World Together movement, Shelley Brander, about how she got started, how she grew and what's next for her massively successful business. GET Shelley's Brand New Book!**Shelley's new book, "Move the Needle: Yarns from an Unlikely Entrepreneur" is being published by Hay House for release in January 2021. Listen to this episode to hear more about:
Also mentioned in this episode:
Other ways to get in touch with Shelley: | |||
| 145 - Toot Your Own Horn, Dammit! | 02 Nov 2020 | 00:32:41 | |
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it's something they so regularly find themselves needing to support other women business owners to do… AND to remind themselves to do… that we they thought it was high time they did an episode on it. Today's topic is all about tooting our own horn. Because here's the thing… it's been scientifically proven that women self-promote less than men do. We're far more likely to downplay and underestimate our value and achievements than men are. In fact, in a Harvard Business Review study they found men rate their performances 33% higher than equally performing women do in multiple settings - confirming there really is a gender gap when it comes to self-promotion. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 144 - The Pathway to a 6-Figure Business - with Shaa Wasmund | 19 Oct 2020 | 00:55:47 | |
One of the big milestones many business owners have in mind when they are first starting out is to hit that 6-figure mark. Her name is Shaa Wasmund and she is the author of the number one bestsellers Do Less, Get More and Stop Talking, Start Doing. She has been a lifelong supporter of encouraging more women into business. In 2015 Shaa received an MBE for her services to business and entrepreneurship. She was recently named one of the Top 20 Most Influential Entrepreneurs in the UK by the Sunday Times. And today she runs one of the biggest and most active business Facebook Groups in the UK, The Freedom Collective. Listen to this episode to hear more about:
SPECIAL OFFER for Content Sells Podcast Listeners! Also mentioned in this episode: | |||
| 143 - Why a "Boring" Content Strategy is a Great Content Strategy | 05 Oct 2020 | 00:50:26 | |
We're not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that's exactly what we're about today… you'll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we're waving the flag for the often unsung benefits of doing the BORING stuff. In this episode your hosts, Suzi Dafnis and Michelle Falzon celebrate the mundane… because while boring can be, well "boring", it's rarely praised when it comes to content marketing. But doing those mundane things that need to be done day in and day out is actually one of the most powerful things you can do in ANY aspect of your business and that includes your CONTENT MARKETING. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 142 - Adding Digital Magazine To Your Content Strategy - With Dale Beaumont | 21 Sep 2020 | 00:32:20 | |
While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 141 - Communicate Don't Isolate - Your Content Strategy in Tough Times | 07 Sep 2020 | 00:58:49 | |
What to do with your Content Marketing when things get tough? Of course, it doesn't have to be a global pandemic, like what we're seeing now for times to get tough… all of us at one point or another are going to experience those difficult times… Whether it's a downturn in our industry, the loss of a big client that creates cashflow issues, a personal health crisis, issues with your team and perhaps losing a key team member or not being able to find the right support team. Really, the list is endless of what CAN go wrong! In this episode your hosts, Suzi Dafnis and Michelle Falzon answer the question: "How do you get going and keep going when a crisis hits or a big challenge forces you to change the way you are operating?" Especially seeing as the tendency can be to isolate and shutdown… but this is the VERY time you need to be connecting and communicating with your audience! Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 140 - Online Courses as Experiences with Marisa Murgatroyd | 24 Aug 2020 | 00:44:06 | |
If you have an online course or you are thinking of creating an online course, there's growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from. In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with online course "Experiencification" expert, Marisa Murgatroyd about the specific things you can do to transform an "ordinary" course into an extraordinary experience. Get Marisa's FREE Webinar Training: Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 139 - How to Create Profitable Online Courses | 10 Aug 2020 | 00:54:41 | |
There are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much more. In this episode your hosts, Suzi Dafnis and Michelle Falzon tap into their decades of experience creating successful online courses to give you some of their top tips for having your own profitable, knock-it-out-of-the-park online course. Listen to this episode to hear more about:
Also mentioned in this episode:
| |||
| 138 - PR: How to Tap Into a Journalist's Curiosity - with Monica Rosenfeld | 27 Jul 2020 | 00:54:55 | |
PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Director of WordStorm PR, a boutique-sized PR agency she founded in 2000, about how you can tap into the curiosity of journalists so you get more exposure in the media! Listen to this episode to hear more about:
SPECIAL OFFER for Content Sells Podcast Listeners! 1-hour Media Strategy Session With Monica Also mentioned in this episode: | |||
| 137 - Pivoting From a Live Event to a Virtual Event | 13 Jul 2020 | 01:05:43 | |
Pivot is definitely a word that's been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place. One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinvent the way they approach live events. In this episode your hosts, Suzi Dafnis and Michelle Falzon share their top tips for pivoting from a Live Event to a Virtual Event (based on their experience shifting SEVERAL live events to virtual events in recent weeks AND their more than three decades combined experience producing virtual events. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 262 - The Content Marketing Tools We're Loving in 2025 | 20 May 2025 | 01:02:18 | |
It's our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we're loving each year has become a bit of a tradition here at the Content Sells Podcast. In today's show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are "old school" platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This Free Guide includes a comprehensive list of 79 content marketing tools to help you in all kinds of areas, including:
Listen to This Episode To:
Also Mentioned in This Episode: Apply For Mastermind Join the HerBusiness Network EP 257 - How to Get Free Leads & Buyers on Instagram With Nicole Burke Nicole Burke – Gardenary Evelina Kagan – Evelina Kreative | |||
| 136 - How To Beat "Content Stress" By Changing This ONE Habit | 29 Jun 2020 | 00:37:56 | |
We've all likely felt that feeling of overwhelm or a deadline approaching and there's just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of "content stress." In this episode your hosts, Suzi Dafnis and Michelle Falzon discuss how very often the cause of this content stress can be traced back to one key habit they call the "ESTIMATION Habit." Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice Meisels | 15 Jun 2020 | 00:36:06 | |
A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can't-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a thought leader. In this episode your hosts, Suzi Dafnis and Michelle Falzon share a special "from the vault" training delivered inside the HerBusiness Network from PR Expert Candice Meisels. This training gives you a first-pass overview of what PR is and how to use it to be seen as an expert and get picked up by the media. Listen to this episode to hear more about:
| |||
| 134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters") | 01 Jun 2020 | 00:38:13 | |
Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn't really do the heavy lifting that is possible when you really nail your bonus strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon put the spotlight on how to use Bonuses STRATEGICALLY to get more sales, even from your "fence-sitters." Listen to this episode to hear more about:
| |||