Explore every episode of the podcast Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer | 26 Aug 2024 | 00:35:41 | |
Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you’re going to LOVE today’s Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power of FREE Publicity to grow her business and “become famous” in her niche. That person is one of our Marketing Success Masterminders – property lawyer, Amanda Farmer, of Your Strata Property. We’ve LOVED watching Amanda rack up win after win over the years when it comes to being featured in mainstream media like The Today Show, Sydney Morning Herald, Sky News, 2GB, A Current Affair, ABC News and more. So, we invited her onto the show to share her secrets! Listen to This Episode to Hear More About: -> How Amanda is reaching literally millions of people for FREE via mainstream media -> What steps Amanda took to become recognised as an expert in her niche by journalists from TV, Radio and the Press. -> The necessity of having a story to share once a month. -> How to know what stories journalists will find interesting (and which ones will get ignored). -> How to build relationships with journalists and the things you must know about them and their media outlet BEFORE you connect with them! -> How to be resilient and stay in for “the long game.” -> The side benefits of PR that aren’t getting a flood of leads (these can actually sometimes be even more powerful). -> Why realising journalists don’t have imagination can be a game changer when it comes to being SEEN by the media. -> How to avoid the “curse of knowledge” when pitching stories. -> How to be intentional about the media you want to be in (big tip - consume the media you want to be on). -> How to come up with powerful hooks and angles that will get journalists featuring you. -> The one most important thing to include in your FIRST media pitch to a journalist. -> 3 “universal” types of PR worthy stories you likely have in YOUR business right now. -> The site that publishes daily FREE Pr opportunities. -> The “cardinal sin” when building a relationship with a journalist (and how to avoid it). -> How to use your “PR mentions” after your appearance for long term benefit. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> Amanda Farmer - Your Strata Property | |||
| 242 – How to Find Your Core Message & Purpose with Erin Weed | 12 Aug 2024 | 00:40:32 | |
Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way. Erin helps leaders excavate and distil their truth through her unique method called The Dig®. She says “I created The Dig to help you remember who you are, what you stand for and how to share it with others.” Listen to This episode to Hear More About: -> Why it’s not just clarity we are looking for, but EPIC Clarity (and how to get it!) -> How to feel so confident and “on fire” about your message that you’re not only ready to tell people about what you do, but you’re unstoppable! -> The straightforward “Grounding Question,” Erin recommends we ask ourselves when we are triggered, to quickly re-centre ourselves and bring us back to who we are. -> Erin’s 10-word operating system. -> The one intention we should all have when making a presentation to an audience The real reason you might be feeling resistance to being more visible (and it’s not what you think). -> Why self help is not about changing people, but rather helping them get back to the most true version of themselves. -> How to find the most powerful ways for you to create your unique content with ease. -> The 3 truths we have running all the time (and why understanding this can unlock your communication). -> The role of facts, emotions and gut-feelings in your finding your purpose and what your core message is. -> How to access Erin’s FREE Head-Heart-Core Video Training. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> Erin Weed -> Erin’s FREE Head-Heart-Core Video Training -> EP 228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program | |||
| 233 – How Your Business Model Impacts Your Marketing and the Money You Make | 08 Apr 2024 | 00:45:39 | |
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix Free Download! This simple 4-part framework demystifies how to match your marketing to your business model and explains WHY you might be struggling to get results right now. Listen to This Episode to Hear More About: -> The 8 types of business models. -> How to know if you have a “hybrid” business model. -> Why understanding the unique relationship between the QUANTITY you want to sell and the VALUE of what you sell, is one of your most important jobs as a business owner. -> The 4 types of Volume/Value business models we wish every business owner knew! -> The one Volume/Vale quadrant you NEVER want to be in. -> What to do if you find you have the WRONG business model. -> 4 ways to change your business model -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> FREE Volume / Value Matrix Download -> Stu McLaren Membership Workshop -> Ep 223 - Going from Reactive to Proactive Marketing -> Ep 224 - Exploding Mountains (When to Stop Offering a Product or Service) | |||
| 143 - Why a “Boring” Content Strategy is a Great Content Strategy | 05 Oct 2020 | 00:50:26 | |
We’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we’re waving the flag for the often unsung benefits of doing the BORING stuff. In this episode your hosts, Suzi Dafnis and Michelle Falzon celebrate the mundane… because while boring can be, well “boring”, it’s rarely praised when it comes to content marketing. But doing those mundane things that need to be done day in and day out is actually one of the most powerful things you can do in ANY aspect of your business and that includes your CONTENT MARKETING. Listen to this episode to hear more about:
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| 142 - Adding Digital Magazine To Your Content Strategy - With Dale Beaumont | 21 Sep 2020 | 00:32:20 | |
While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy. Listen to this episode to hear more about:
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| 141 - Communicate Don’t Isolate - Your Content Strategy in Tough Times | 07 Sep 2020 | 00:58:49 | |
What to do with your Content Marketing when things get tough? Of course, it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times… Whether it’s a downturn in our industry, the loss of a big client that creates cashflow issues, a personal health crisis, issues with your team and perhaps losing a key team member or not being able to find the right support team. Really, the list is endless of what CAN go wrong! In this episode your hosts, Suzi Dafnis and Michelle Falzon answer the question: “How do you get going and keep going when a crisis hits or a big challenge forces you to change the way you are operating?” Especially seeing as the tendency can be to isolate and shutdown… but this is the VERY time you need to be connecting and communicating with your audience! Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 140 - Online Courses as Experiences with Marisa Murgatroyd | 24 Aug 2020 | 00:44:06 | |
If you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from. In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with online course “Experiencification” expert, Marisa Murgatroyd about the specific things you can do to transform an “ordinary” course into an extraordinary experience. Get Marisa’s FREE Webinar Training: Listen to this episode to hear more about:
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| 139 - How to Create Profitable Online Courses | 10 Aug 2020 | 00:54:41 | |
There are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much more. In this episode your hosts, Suzi Dafnis and Michelle Falzon tap into their decades of experience creating successful online courses to give you some of their top tips for having your own profitable, knock-it-out-of-the-park online course. Listen to this episode to hear more about:
Also mentioned in this episode:
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| 138 - PR: How to Tap Into a Journalist's Curiosity - with Monica Rosenfeld | 27 Jul 2020 | 00:54:55 | |
PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Director of WordStorm PR, a boutique-sized PR agency she founded in 2000, about how you can tap into the curiosity of journalists so you get more exposure in the media! Listen to this episode to hear more about:
SPECIAL OFFER for Content Sells Podcast Listeners! 1-hour Media Strategy Session With Monica Also mentioned in this episode: | |||
| 137 - Pivoting From a Live Event to a Virtual Event | 13 Jul 2020 | 01:05:43 | |
Pivot is definitely a word that’s been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place. One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinvent the way they approach live events. In this episode your hosts, Suzi Dafnis and Michelle Falzon share their top tips for pivoting from a Live Event to a Virtual Event (based on their experience shifting SEVERAL live events to virtual events in recent weeks AND their more than three decades combined experience producing virtual events. Listen to this episode to hear more about:
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| 136 - How To Beat “Content Stress” By Changing This ONE Habit | 29 Jun 2020 | 00:37:56 | |
We’ve all likely felt that feeling of overwhelm or a deadline approaching and there’s just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of “content stress.” In this episode your hosts, Suzi Dafnis and Michelle Falzon discuss how very often the cause of this content stress can be traced back to one key habit they call the “ESTIMATION Habit.” Listen to this episode to hear more about:
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| 135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice Meisels | 15 Jun 2020 | 00:36:06 | |
A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can’t-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a thought leader. In this episode your hosts, Suzi Dafnis and Michelle Falzon share a special “from the vault” training delivered inside the HerBusiness Network from PR Expert Candice Meisels. This training gives you a first-pass overview of what PR is and how to use it to be seen as an expert and get picked up by the media. Listen to this episode to hear more about:
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| 134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters") | 01 Jun 2020 | 00:38:13 | |
Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn’t really do the heavy lifting that is possible when you really nail your bonus strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon put the spotlight on how to use Bonuses STRATEGICALLY to get more sales, even from your “fence-sitters.” Listen to this episode to hear more about:
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| 232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom | 25 Mar 2024 | 01:00:45 | |
Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries. With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn’t) when it comes to making money from podcasts. Listen to This Episode to Hear More About: -> How Omar and Nicole’s first podcast failed… but gave them an invaluable lesson that was a key to their success. -> How focusing on his own unique strengths vs trying to “do what everyone else was doing” paved the way for millions of podcast downloads a month. -> The FIRST question you need to ask yourself about your podcast before you monetise. -> 7 ways to make money from your podcast (and Omar’s favourite!). -> The “big gamble” Omar and Nicole took on their podcast… and how it paid off. -> Why Omar waited until they had 10,000 a day before accepting paid ad sponsorship. -> How Omar sells his course and other products from his podcast. -> The clever way to combine your email, social and podcast audiences to get even more sponsorship dollars. -> Why you don’t need a large audience to successfully monetise your podcast. -> Why Dynamic Inserted Ads was a game changer and other ways sponsorship has changed in the last few years. -> Placement matters – the one place Omar says you should NOT put an ad on your podcast and where he suggests you place it instead. -> The sponsorship opportunities Omar says no to (and why). -> Ways to grow your email list from your podcast and the “mic drop” piece of advice Omar shares about how to choose a lead magnet that your audience will flock to sign up for from your podcast. -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> Omar Zenhom | |||
| 133 - How To Use Photography to Advance Your Personal Brand With Jamie Swanson | 18 May 2020 | 00:43:56 | |
The photographs and images you use of yourself on your website, in social media and elsewhere are a major influence on the way your personal brand is perceived… and yet, this is an often overlooked or misunderstood content medium. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with pioneering personal branding photographer, Jamie Swanson, about why your branding photographs are MORE than just a headshot. Listen to this episode to hear more about:
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| 132 - How To Create “Content Momentum” That Leads To Sales | 04 May 2020 | 00:25:03 | |
Content Momentum is the idea of keeping people in momentum from the point they first join your email list or click on your Facebook ad, or download your lead magnet, all the way to the point where they BUY from you. The problem is, people often design marketing funnels where they are not thinking about momentum at all - they let leads and customers fall out of the process or they put unnecessary gaps, pauses or BLOCKS on their customers moving forward and buying from them. In this episode your hosts, Suzi Dafnis and Michelle Falzon revisit a topic they talked about waaaay back in 2015 (Episode 11 The Step 2 Secret) and share how you can get and keep your leads and customers in momentum by always offering the next step (this concept might make sense to you but trust us, very few people really execute well on this!). Listen to this episode to hear more about:
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| 131 - Evergreen Webinars - Content That Works For You | 20 Apr 2020 | 00:52:29 | |
Evergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel. When done well they can be AWESOME, operating as an “online salesperson” for you 24/7. When done badly they can be complex, misleading and downright icky. In this episode your hosts, Suzi Dafnis and Michelle Falzon share their love/hate relationship with Evergreen Webinars (it’s more love than hate!) plus the various strategies and ways of making your evergreen webinar successful. Listen to this episode to hear more about:
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| 130 - 3 Ways to Stay Motivated When It Comes to Creating Content | 06 Apr 2020 | 00:36:05 | |
You might start out really enthusiastic about your content plans, but within no time you can be left feeling overwhelmed, disinterested and out of ideas. In this episode, your hosts Suzi Dafnis and Michelle Falzon give you a shot in the arm of motivation and inspiration to help you get back on the content horse if you feel like you’ve fallen off, got off track or run out steam. Suzi and Michelle share three of the most powerful ways they’ve found to stay motivated when it comes to creating content for the long term. Listen to this episode to hear more about:
Also mentioned in this episode: | |||
| 129 - Using Customer Journey to Organise and Inspire Your Content | 23 Mar 2020 | 00:34:02 | |
Have you ever mapped out your Customer Journey? Have you ever written down the journey someone takes step by step as they go from not knowing about you through to being your customer and beyond? If you HAVE then you know what a game-changing experience it can be. If you HAVEN’T then maybe by the end of this episode we will have inspired you to take a look at that as something you might want to do. In this episode your hosts, Suzi Dafnis and Michelle Falzon not only talk about getting clear on your Customer Journey, they also share how taking the time to do that will ALSO help you organise and inspire your content… and here’s the best part… it will also make your content WAY more effective at attracting, converting and KEEPING your customers AND you also won’t be wasting your time creating content that you don’t need. Imagine that. No more random blog posts. No more week in week out creating a newsletter that you’ve forgotten why you’re doing it. No more sitting at your computer or in front of your camera thinking “what the heck do I write or talk about with my audience today?” Because when you have a clearly laid out and documented Customer Journey you can use that journey almost like the framework for your content, so you are ONLY ever creating the content that you need and every piece of content has a clear purpose. Listen to this episode to hear more about:
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| 128 - Overcoming Buying Objections With Bari Baumgardner | 09 Mar 2020 | 01:25:51 | |
Ever felt “icky” about having a sales conversation or making an offer? Being vulnerable to the pang of rejection or having to ask people to “buy your thing” can feel intimidating… and often when we are presented with buying objections - we can freeze up or feel rejected or stutter and stumble not knowing what to say. In this episode your hosts, Suzi Dafnis and Michelle Falzon introduce you to Bari Baumgardner, one of the world’s leading authorities on using live events as a way to grow your sales, your community and your business and she’s helped the “who’s who” to have sales conversations with HUMANITY that are geared and SERVING rather than SELLING. Bari shares how you can feel GREAT about helping people move forward with you, rather than like a used car salesman pushing your product. This is a MUST-LISTEN episode for anyone who ever sells a product anywhere, not just at live events. You can also get Bari’s FREE Online Workshop over at www.liveeventworkshop.com . This episode is a recording from a presentation Bari recently delivered to our HerBusiness Marketing Success Mastermind which is an inner circle group we host for women business owners to grow their business and find a support system from their peers. You can apply for the Mastermind by visiting: herbusinessmastermind.com Listen to this episode to hear more about:
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| 127 - How to Use Content To Grow Your eCommerce Business | 24 Feb 2020 | 01:01:50 | |
When it comes to growing e-commerce stores, Susan Bradley of The Social Sales Girls knows her stuff. She’s grown and sold ecommerce businesses and has taught thousands of people how to find their audience and turn website traffic into paying customers. In this episode your hosts, Suzi Dafnis and Michelle Falzon, pick Susan’s amazing ecommerce brain for strategies for using content to grow your eCommerce business. Listen to this episode to hear more about:
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| 126 - Hooks: Why You Need Them In Your Content and How To Create a GOOD One! | 10 Feb 2020 | 00:42:25 | |
There’s almost nothing we love more than a content marketing campaign that really converts! One of the first things you need to make that happen is a strong hook that is going to immediately get people’s attention. Whether that’s for a Facebook ad, an email subject line, the topic of your lead magnet, your sales video, your webinar, your YouTube video… you get the picture… you need a catchy idea that is going to be relevant and interesting and attract the attention and curiosity of your IDEAL clients enough to get them clicking the link or watching the video or opening the email or whatever it is you want them to do next. But great hooks don’t always just pop into your mind - sometimes it takes a bit of work to come up with a good hook and that’s what we want to help you with. In this episode your hosts, Suzi Dafnis and Michelle Falzon, share 6 ideas to give you inspiration for your hooks. Listen to this episode to hear more about:
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| 125 - How she’s getting 66% engagement in her FB Group! with Fiona Keary | 27 Jan 2020 | 00:59:22 | |
We’re talking to someone who has recently had 66% engagement in her Facebook Group. That’s a pretty amazing number… and as we found out on the show… she’s actually JUST updated those numbers to a whopping 90% engagement (that’s 9 out of 10 of her members have engaged with her in the last month!). Fiona Keary is a business owner we LOVE - she is a long time member of the HerBusiness Community and the HerBusiness Marketing Success Mastermind and we’ve seen her go from strength to strength year on year. As the brains behind Style Liberation she has created 1:1 and online services, products and courses and on this episode she gives us the inside story on her AMAZING engagement statistics and how she’s getting her Facebook Group Community so involved. Be sure to check out Fiona’s Facebook Group 35+ Where To Shop to see all these strategies in action! Listen to this episode to hear more about:
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| 124 - How she got 23% conversion into her Membership with Amanda Farmer | 13 Jan 2020 | 00:39:24 | |
Amanda Farmer of Your Strata Property, a one-stop-shop for information and education about strata living shares with us how she converted 23% of her prospects from a small email list of just over 300 people into her PAID membership. It’s quite extraordinary what she’s been able to do with a small, very strategic list and in this episode you learn just how special this list was and what she did to get those kinds of mammoth conversion rates. Listen to this episode to hear more about:
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| 231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick | 11 Mar 2024 | 00:53:19 | |
BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list. Listen to this episode to hear more about: -> Authentication practices you need to have in place by April 2024 (or put your email deliverability at risk). -> What the heck acronyms like SPF, DNS, DKIM and DMARC mean (and exactly what you need to do to be compliant). -> Why the changes are not as scary as they first sound and how they are actually good for you and for email marketing in general. -> How you can take back control of your email deliverability. -> The “non-verbal” message your email recipients could be sending that’s hurting your email deliverability (and what you need to do about it). -> List “hygiene” practices and the ideal time to remove inactive subscribers from your email list. -> The email re-engagement strategy this is SO SMART we wonder why we didn’t think of it before! -> Cheryl’s top 3 strategies for re-engaging subscribers. -> The big mistakes business owners make when it comes to navigating the big changes coming. -> How to know if the changes apply to you (hint: they do!). -> The free Google tool that gives you instant insight into how Google is rating your email reputation right now (and why knowing this is more important than ever!). -> What to do to avoid getting stuck in SPAM filters. -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind | |||
| 123 - 2019 Books For Content Marketers - Our Top Picks | 30 Dec 2019 | 00:51:14 | |
One of our most popular episodes was way back in 2017 when we shared some of our favorite books of the year… so we decided to do it again! Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books for 2019. Listen to this episode to hear more about:
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| 122 - What's Working Right Now - 6 Hot Tips From Successful Women Marketers | 16 Dec 2019 | 00:44:31 | |
As we near the end of the year we were thinking about how we’d like to round things out and one of the things we’ve done over the past year that was really popular was to share some of the top Marketing tips from the very talented women in our Marketing Success Mastermind… and so we’ve decided to do that again! We recently asked our Masterminders to share the #1 content marketing strategy or tip that is most effective for them in their business right NOW... so you know it’s relevant and actually working for other people like you, in business TODAY.
Also mentioned in this episode:
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| 121 - Content Lessons We Learned From Lady Gaga | 02 Dec 2019 | 00:28:41 | |
We’ve just been to see Lady Gaga LIVE in Las Vegas! And boy, did she have us in the palm of her hand. Standing ovation after standing ovation as she made her way through some of the world’s most-loved Jazz songs. The entire evening was a masterclass in how to create a connection to your audience, know your message and be unapologetically true to yourself. We thought there were SO many lessons we could apply to our marketing and communications that we decided there were a “million reasons” (see what we did there!) to do a podcast episode sharing our top takeaways from this epic concert and this truly once in a generation performer (can you tell we had an amazing time!?). And don’t even get us started on the costumes… did we mention we LOVE her? We also recorded a video version of this podcast, which you can check out on our Facebook Page.
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| 120 - Content Sells Lessons We Used To Sell Our High End Retreat | 18 Nov 2019 | 00:40:11 | |
That’s a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we’d pull the curtain back on the marketing we used to fill this high end retreat (you’ll notice many of the strategies we’ve already shared on this podcast were key to our success). Listen to this episode to hear more about:
Also mentioned in this episode:
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| 119 - Communicating Your Value Through Your Content | 04 Nov 2019 | 00:47:15 | |
We’ve just concluded the annual HerBusiness REACH Retreat in Hawaii (A-Mazing!). And one topic we discussed was how to communicate your value. It brought up some REALLY fascinating conversation about what stops us from really charging what we’re worth and owning the value we bring… so we thought we’d continue the discussion (and some tips on how to overcome those blocks) on today’s show! Listen to this episode to hear more about:
Also mentioned in this episode:
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| 118 - How to Encourage Comments and Interactions During a Live Online Training | 21 Oct 2019 | 00:31:09 | |
Online presentation platforms are AWESOME (think Zoom Calls, Facebook LIVEs, Webinars). It’s an ideal way to reach a lot of people in a really powerful, easy way to deliver trainings, create connection, sell stuff and get people using your product… BUT… One of the BIG problems we see is that even though there are LOTS of opportunities to create a dynamic back and forth between you and your audience - most people really end up offering a decidedly ONE way conversation in their online presentations… where they are essentially talking AT their audience. In this episode your hosts Suzi Dafnis and Michelle Falzon share their top 5 tips for encouraging comments and interaction during a live training.
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| 117 - Content Marketing Getting Unstuck Hacks | 07 Oct 2019 | 00:36:16 | |
Ever get stuck part way through a content project? Sometimes find it difficult to even get started with a new piece of content? Always having to come up with new ideas and finding that a challenge? Take it from us… we’ve seen just about every content block, obstacle and unreasonable deadline there is… and we’ve developed some hacks that help us work better, faster and break through procrastination and other blocks. In this episode your hosts Suzi Dafnis and Michelle Falzon share their top personal hacks for creating compelling content… Listen to this episode to hear more about:
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| 116 - Using Amazon to Reach New Customers with Dylan Frost | 23 Sep 2019 | 01:03:31 | |
In this episode, your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large and small, service-based and product-based) can find new customers on Amazon. Listen to this episode to hear more about:
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| 115 - 3 Vital Pieces of New Customer Content | 09 Sep 2019 | 00:30:36 | |
Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08 - How to Create a New Client Email Nurture Campaign In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers. FREE RESOURCE: New Customer Email Sequence Template Get the step by step template that outlines the recommended email sequence to send to new customers. Listen to this episode to hear more about:
Also mentioned in this episode: Alexi Neocleous | |||
| 114 - How To Stop Writing So Apologetically and Start Selling More! | 26 Aug 2019 | 00:35:09 | |
Something we see a lot of when we are asked to review people’s content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate. The thing is, writing in that apologetic tone doesn’t inspire confidence and it can be costing you sales and strategic alliances and invitations to speak at conferences and so much more. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon share how they’ve personally overcome this challenge as well as their top tips for writing in a more confident, less apologetic tone. Listen to this episode to hear more about:
Also mentioned in this episode:
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| 230 - The 3-Word Mantra For Marketing Breakthroughs | 26 Feb 2024 | 00:30:29 | |
In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do another. But change can be daunting. Whether you’re delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you! Listen to this Episode to Hear More About: -> The conversation that sparked this 3-word mantra. -> How to use this mantra to stop second-guessing yourself. -> How to create an effective mantra (and why you might need one to “hack” your behaviour). -> Why adding some whimsy to your mantra actually make it more effective. -> The one thing that makes all the difference between being able to create big positive changes in your business or getting stuck with the status quo. -> How Suzi used the central idea of this mantra when selling one of her businesses. -> How to use this mantra to charge higher prices and get better at negotiating. -> When and how to use this mantra to breakthrough, even if you feel totally out of your depth. -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> Made to Stick Book by Chip and Dan Heath -> EP 174 - How to Create Time For Big Ideas That Grow Your Business -> EP 204 - The Perils of Overthinking and Underdoing -> EP 205 - How Owning More Space Helps You Reach More People With Your Content Marketing -> EP 214 - The Hybrid Expert Revolution - With Ryan Levesque -> EP 223 - Going from Reactive to Proactive Marketing -> EP 224 - Exploding Mountains (When to Stop Offering a Product or Service) | |||
| 113 - How to Host a Guest Panel | 12 Aug 2019 | 00:33:26 | |
Whether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME strategy (when you know how to do it right). In this episode, your hosts Suzi Dafnis and Michelle Falzon, share their top tips when it comes to hosting a panel, based on their many years of experience being on panels and putting panels together for all kinds of purposes. FREE RESOURCE: We have a Bonus How To Host a Guest Panel Checklist that outlines the steps we discuss in today’s episode. Listen to this episode to hear more about:
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| 112 - How to Create Your First Online Challenge | 29 Jul 2019 | 00:39:51 | |
In Part 1 We covered the things you need to think about BEFORE you launch your first Online Challenge so you are set up for success right from the start. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon, dig deeper into the strategies you can implement DURING your Online Challenge to get the best results. FREE RESOURCE: Get your pre-challenge setup tips summarised in this handy Your First Online Challenge Cheat Sheet.
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| 111 - The Wealth Chef - Build Your Personal Brand with Ann Wilson | 16 Jul 2019 | 00:35:01 | |
Becoming known as an authority in your space is a lot about building a powerful personal brand. But how do you begin and what are the ingredients you need to focus on to leverage your brand and make a hugely successful business in the process? Today your hosts Suzi Dafnis and Michelle Falzon are talking to someone who has done that very successfully in her own business. Ann Wilson, otherwise known as The Wealth Chef has created an incredibly successful business and an AMAZING personal brand that spans books, live events, online courses and more, as she lives her purpose of teaching the same recipe for financial freedom that enabled her to be financially free within 8 years, to others. Ann is an author and a sought after expert featured in Cosmo, Women’s Health, Huffington Post, CNBC and Sunday Times and she shares her personal branding and business building wisdom in this brand new episode. Listen to this episode to hear more about:
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| 110 - Villains, Superpowers and Designing a Successful Content Strategy with Melinda Cohen | 01 Jul 2019 | 00:42:19 | |
One piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we love to hear about on this show, and today we’re talking to someone who has done just that. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with CEO of Coaches Console and creator of the Villains and Superpowers framework, Melinda Cohen, about how to create powerful content and leverage it across all aspects of your business, from front end marketing through to onboarding, engagement and retention. RESOURCE: Get Melinda’s powerful Villains and Superpowers Facilitator’s Guide at www.coachesconsole.com/villains-superpowers Listen to this episode to hear more about:
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| 109 - How to Create Your First Online Challenge | 17 Jun 2019 | 00:49:55 | |
Creating an online challenge can be a great way to get new leads into your business and create fast results. Challenges can also help you encourage your existing customers to make progress and consume your current product or service. In this episode, hosts Suzi Dafnis and Michelle Falzon share their best tips and strategies for creating your very first online challenge. Including why you would start one, who you want to target, how you decide on the duration and so much more... FREE RESOURCE: Get all the tips summarised in this handy Your First Online Challenge Cheat Sheet. Listen to this episode to hear more about:
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| 108 - How to Start a Successful Podcast (Part 2) | 03 Jun 2019 | 01:01:18 | |
Should you start a podcast? And if so, HOW do you do it? Today your hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them with you in this episode. In fact, in fact, we’ve got so much to share we couldn’t fit it into just one episode, so consider this Part 2! FREE RESOURCE: To help you with the tech side (which can often be one of the big roadblocks to starting your podcast), we’ve got a cheat sheet for you! It’s Your Podcast Getting Started Tech Guide… which includes the software and hardware we recommend to get your podcast up and running as cost-effectively and with as little fuss and as possible. Get your FREE Resource: The Podcasting Getting Started Tech Guide Listen to this episode to hear more about:
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| 107 - How to Start a Successful Podcast (Part 1) | 20 May 2019 | 00:43:44 | |
Should you start a podcast? And if so, HOW do you do it? In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them with you in this episode. In fact, we’ve got so much to share we couldn’t fit it into just one episode, so consider this Part 1! FREE RESOURCE: To help you with the tech side (which can often be one of the big roadblocks to starting your podcast), we’ve got a cheat sheet for you! It’s Your Podcast Getting Started Tech Guide… which includes the software and hardware we recommend to get your podcast up and running as cost-effectively and with as little fuss and as possible. Get your FREE Resource The Podcasting Getting Started Tech Guideby visiting: www.herbusiness.com/podcastingtools Listen to this episode to hear more about:
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| 106 - 3 Ways To Increase Your Email Marketing Impact (Part 3: Grow List Engagement) | 06 May 2019 | 00:30:21 | |
How to increasing your Email Marketing Impact Welcome to Part 3 (our final episode in this 3-Part Series!). So far we’ve discussed how to grow the size of your email list and the quality of your email list and in this episode it’s all about increasing the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon give you tips and ideas for getting more interaction happening with your email subscribers (and why you want this now, more than EVER!). EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Planby visiting: www.herbusiness.com/emailimpact Listen to this episode to hear more about:
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| 105 - 3 Ways To Increase Your Email Marketing Impact (Part 2: Grow Quality of List) | 22 Apr 2019 | 00:27:53 | |
Welcome to the second of a 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon share how you can increase the QUALITY of your list…because when it comes to email marketing, we’d take a small quality list over a big un-targeted list any day of the week! EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Plan by visiting: www.herbusiness.com/emailimpact Listen to this episode to hear more about:
Also mentioned in this episode: Your 90-Day Email Impact Plan | |||
| 104 - 3 Ways To Increase Your Email Marketing Impact (Part 1: Grow Size of List) | 08 Apr 2019 | 00:45:10 | |
How to increasing your Email Marketing Impact - there’s so much to share we can’t contain it in just one episode! So welcome to the 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! Welcome to Part 1! On today’s show your hosts, Suzi Dafnis and Michelle Falzon talk all things email list growth - how to to get more subscribers for FREE and how you can also earn and pay for subscribers (profitably). EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Planby visiting: www.herbusiness.com/emailimpact Listen to this episode to hear more about:
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| 229 - Own Your Niche | 12 Feb 2024 | 00:37:35 | |
Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep and profound way) the niche they’ve chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership” of your niche and WHY that’s crucial for the growth (and survival) of your business. FREE DOWNLOADFinding Your Niche - 6 Thought-Starter Questions. We’ve put together this list of 6 questions you want to ask yourself when you are considering how you might use the power of Niching Down. Go here to get your list of questions now. Listen to This Episode to Hear More About: -> The shift Suzi has made in the last year to get even clearer on her niche (and why that took really OWNING who she most wanted to serve). -> The questions to ask yourself to confirm if you’re really OWNING your niche or not. -> Real life examples of a Lawyer and Naturopath whose business growth EXPLODED when they doubled down on their niche and took massive OWNERSHIP of who they serve. -> Michelle’s counterintuitive advice for serving FEWER people in a deeper way. -> Why your customers need you to go “out on a limb” for them (and how to do it in a way that’s safe!). -> How owning your niche will turn the tap onto more sales and create a pipeline of eager customers. -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> This is Marketing Book - Seth Godin -> Don’t Make Me Think Book - Steve Krug -> Episode 69 - Why You Need To Find Your Niche -> Episode 99 - How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter -> Episode 146 - The Power of a Niche with Shelley Brander -> Angela Counsel - Embrace Program -> Clint Salter | |||
| 103 - How To Host A Successful Online Summit | 25 Mar 2019 | 00:48:16 | |
What’s an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the conference is happening VIRTUALLY and you can attend the sessions by visiting different links in the online summit website. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk all things Online Summit - how to host one, how to get people attending, how many guests to have and more… they even share behind the scenes of the recent HUGELY successful HerBusiness Business Growth Summit. EXTRA RESOURCES: You can also get a FREE Online Summit Checklist to accompany this episode. Go here to get yours: mumswithhustle.com/stories Listen to this episode to hear more about:
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| 102 - Instagram! Grow Your Audience (and Your Buyers!) with Tracy Harris | 11 Mar 2019 | 00:49:53 | |
INSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers? In this episode your hosts, Suzi Dafnis and Michelle Falzon talk to someone who has not grown her own following and customer base on Instagram very successfully herself, she’s also taught other women in business to do it as well. Founder of the Mums With Hustle Podcast and Social Media Society, Tracy Harris shares how to grow your audience (and your buyers!) with easy to do Instagram strategies. EXTRA RESOURCES: Our guest today has kindly offered to provide all our Content Sells listeners with her Instagram Stories Strategy Pack. Go here to get yours: mumswithhustle.com/stories Listen to this episode to hear more about:
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| 101 - 3 Simple Ways to Use Surveys as Content | 25 Feb 2019 | 00:31:07 | |
Today we’re talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is reallypowerful — and that is using your surveys as a way to CREATE your content. It’s such a shame to get all that great information from a survey and only use it ONCE to gain some insights and then put it in a drawer. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore how your audience is literally handing to you on a silver platter how they want to be communicated with through their survey responses — from the words they use to the issues they raise. And, how you can USE that information to create ALL kinds of content from headlines to lead magnets and everything in between. EXTRA RESOURCES: We HIGHLY recommend Ryan Levesque’s awesome book “Ask” if you want to learn more about how to create surveys for your audience and analyse your results. You can get the book for FREE here (plus shipping costs): https://book.askmethod.com/ Listen to this episode to hear more about:
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