Explore every episode of the podcast Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
Dive into the complete episode list for Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included:
🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone)
🔹Some of the biggest mistakes podcasters make when they launch their podcast.
🔹Strategies to grow your business or start a new one by creating a podcast
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing.
Topics included:
🔹The best way to get started working with AI (Hint. Think of ChatGPT as an assistant)
🔹Steps to take you from ChatGPT newbie to confident AI user, it's easier than you think.
🔹How to get better results from ChatGPT, and other AI platforms, by creating a framework.
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity.
Topics included
🔹What feng shui actually is and descriptions of the 5 elements
🔹How using feng shui principles can increase creativity and productivity
🔹Specific ways to easily incorporate feng shui elements into your space
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos.
Topics included
🔹What are "personal brand" photos, and why we need them
🔹Tips for taking your own personal branding photos
🔹What to look for if you decide to work with a professional photographer
And more
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/ Content Marketing School Podcast https://contentmarketingschool.buzzsprout.com/share YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them.
Topics included:
🔹Describing the 4 key drivers of human behavior
🔹Creating content that appeals to each driver
🔹Differences and similarities between popular assessments
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas.
Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal listeners.
Topics included
🔹Getting started with a podcast (finding your niche, choosing a name, and more)
🔹What to avoid. Hint: Focusing only on interview episodes is a big one)
🔹Promoting your podcast to increase audience engagement
And so much more
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/ Content Marketing School Podcast https://contentmarketingschool.buzzsprout.com/share YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage.
In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles.
Some of them might surprise you.
Topics included
🔹Topic and formatting ideas for LinkedIn articles
🔹Reasons to start and regularly publish a newsletter
🔹Why you should consider contributing to collaborative articles
FYI, link to LinkedIn's searchable database of collaborative articles https://www.linkedin.com/pulse/topics/home/
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode.
Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content marketing efforts.
Topics included
🔹Blending professionalism and fun when creating content for LinkedIn and other social media platforms
🔹How Ryan got started writing parody songs (which is something he's known for) and the results of that
🔹Crafting winning content and a content marketing strategy with ChatGPT
And so much more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera.
In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms.
The content ideas include:
🔹Days-of-the-week themes (and suggestions on how to use them)
🔹Themes specific to your business (ideas to help you create your own)
🔹Content series, what they are, and how to repurpose them
👉 And how using themes and series can help you develop a content framework
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy.
In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills.
Topics included:
🔹The relationship between stand up comedy and business communication
🔹Why stand up comedy improves presentation skills AND informal interactions (like talking to your team)
🔹The secret to great stand up comedy. Hint: it's all about storytelling
🔹The difference between stand up comedy and improv. Which might be right for you?
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started.
Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing a clip with you today.
Topics covered:
🔹Writing scripts, to stay on track and save time when batching content.
🔹Camera tips for desktop and smartphone recording
🔹What to wear, and not to wear when recording videos
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it.
Topics included
🔹What is imposter syndrome?
🔹Is imposter syndrome common? Hint: you're not alone
🔹Strategies to get past imposter syndrome when it hits
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts.
Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me.
Topics included:
🔹What is thought leadership anyway? Sharing your insights is important
🔹Content strategies to build your reputation as a thought leader
🔹Why consistency is essential, so set a schedule that works for you
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights.
Topics included
🔹The benefit of cheat sheets, guides, etc. It's more than getting email subscribers
🔹What to include in your free or low-ticket items, and what not to include
🔹Strategies to prequalify attendees for your promotional webinars, bootcamps, etc.
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year.
Topics included
🔹Why he started the Keep Rocking LinkedIn YouTube channel
🔹Using common user questions to create videos
🔹How to effectively use incentives to grow your channel
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't.
In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey.
🔹 Canva - specifically its Magic Studio AI functions - Magic Eraser, Magic Grab, and Magic Expand
🔹 Subject Line - that analyzes subject lines AND gives tips to improve them
🔹 Miro - an amazing online whiteboard for individuals and teams
🔹 Happy Scribe - my favorite pay-as-you-go caption and transcription platform
📌 CLICK the platform names for links
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content.
Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients.
Topics included
🔹Focusing on reaching the "right" person rather than everyone
🔹Why it's essential to be genuine, staying true to yourself
🔹Acknowledging every comment on your posts with gratitude
🔹Being comfortable with the content you share
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans.
Topics included:
🔹 Why you shouldn't bother networking, what you should do instead.
🔹 Shifting your mindset from making connections to developing relationships.
🔹 Discovering the power of a curiosity mindset
(Clips of this interview with Sonal Bahl were pulled from my content vault)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages.
Topics included:
🔹The best way to get started is to figure out your "WHY"
🔹How to create a "Greatest Hits" in the Featured section.
🔹Creating a posting schedule for your company page. And why you should.
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video
In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the platforms.
🔹LinkedIn is testing a TikTok-like video feed in its mobile app, with a vertical scrolling format to increase engagement and discovery of short-form videos.
🔹 TikTok now allows users to record and upload 10-minute videos, which provides opportunities for long-form videos creation and to better compete with YouTube.
🔹TikTok has also introduced a new 'Full Screen' feature that provides a better viewing experience for landscape videos or 16:9 videos, by using the entire display.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand.
In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method.
🔹REcord your thoughts on whatever topic you're working on 🔹Convert the audio file into a transcript, which becomes your draft 🔹Adapt the text to whatever type of content you want to create 🔹Publish the content on social media
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth.
Topics included:
🔹Why systems and processes are essential for every business
🔹How to choose the right CRM for you. Hint: Choose one that you can grow with.
🔹Knowing when it's time to hire someone to help you set things up.
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows.
Topics included:
🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section.
🔹Driving potential listeners to your podcast by sharing 30-60-second audio bites.
🔹Why perfection shouldn't be your goal, turning "mistakes into learning experiences.
(Clips of this interview with Brenda Meller were pulled from my content vault)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Wondering if you can (and should) write a book? The answer is, YES!!!
In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality.
Topics included:
🔹Why you should write a book (yes, you do have something to say)
🔹How to break writing your book into manageable chunks
🔹Why gathering your original content is the best way to begin
🔹How to stay motivated after the initial burst
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.
Topics included:
🔹Using Miro digital whiteboard platform for brainstorming and collaboration.
🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more.
🔹Tips to create videos with ease, even if you're a newbie.
And more
(Recorded Live)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation.
Topics included:
🔹What LinkedIn is a marathon actually means
🔹Content, Context, and Consistency: Jeff's strategy for success
🔹Creating a posting strategy: Remember it has to work for you
And more.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content.
Topics included: 🔹Saving your story ideas, how-to, and why it’s essential.
🔹Relating experiences, conversations, etc., to your business.
🔹Using selfies in good, bad, and annoying ways.
🔹Sticking with content that you’re comfortable sharing.
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update."
Topics include
🔹Google's recent "Helpful Content System" and its implications
🔹SEO strategies for website content and LinkedIn articles
🔹Finding the right keywords to attract your ideal clients
🔹How to use keywords in your content effectively
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows.
Topics include
🔹Why LinkedIn Lives should be part of your content marketing efforts
🔹Things to consider when selecting the right day, time, and length of your show
🔹Potential Live show formats - solo, interview, panel - and the pros and cons of each
🔹Strategies for choosing guests. Hint: guests then topic, or topic and then guest?
🔹Basic Live show equipment and why you don't need to spend a fortune
🔹Pre-show checklist and showtime essentials
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework.
Topics included:
🔹What the And, But, Therefore storytelling technique is, and how to use it.
🔹Our brain's rational and instinctual sides and why tapping into both is essential
🔹Why creating a story arc is important. (Imagine a movie with no drama)
🔹How to keep your audience engaged, virtually or in person.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage.
In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up. Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience.
Topics included:
🔹Winning your audience with copy that comes from the heart
🔹Recognizing the value you provide, a new perspective on selling
🔹Creating calls to action that will invite rather than repel your audience
🔹Being authentically you and why it's essential to writing copy
🔹Planning a ratio between informational emails and service offerings
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.
Topics included:
🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles.
🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van der Blom
🔹Creating a carousel (also known as a Slider or document post) in Canva.
And more
(Recorded Live)
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows.
Topics included:
🔹Streaming on several social media platforms, and which to choose
🔹Turning LinkedIn live show audio into podcast episodes
🔹Different ways to create audiograms to promote the podcast
🔹Creating video clips of the live shows and using them for additional content
🔹Podcast hosting and video editing platforms
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video.
In this solo episode, I share various tips on short-form video Including
🔹Video formats, and which work best on different platforms
🔹The four types of videos and the best ways to use them
🔹A few essentials for every short-form video
and more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should.
Topics included:
🔹How a simple photo of a cold cup of coffee generated engagement
🔹Generating ideas by keeping a photo scrapbook on your phone
🔹 Importance of remembering it’s about your message, not about you
🔹How being too perfect or polished on video can work against you.
🔹 Lessons learned from training to be a clown
🔹And the difference between British and American humor.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community.
In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably heard of, and others might be new to you; all are things to avoid.
Topics include:
🔹Pitch-slapping people in the DMs
🔹Ignoring comments on your posts
🔹 Hijacking other peoples' posts
🔹Setting unrealistic expectations for you
🔹Participating in engagement pods
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Elaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients.
Topics included:
🔹Why taking yourself less seriously can make all the difference.
🔹How to get over being uncomfortable on camera. Hint: it's simple,, but not easy.
🔹Vocal and relaxation techniques to practice before you speak.
🔹Tips on how to add humor to your presentations. And why you should.
🔹Strategies for shifting your mindset from nervous to confident.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Taking time to evaluate what's working and what's not is essential to every business owner. In this episode, no-nonsense business strategist Michelle DeNio joined me to share some recommendations and advice.
Topics Included:
🔹How to analyze the effectiveness of your content marketing strategy
🔹What to do if your offer isn’t converting: Hint: it might not need an overhaul.
🔹Being "authentic" on social media, and considering what stories to share
🔹Choosing the right social media platform for your business marketing
🔹Why it’s important to spend some time in reflection every month.
(Clips of this interview with Michelle DeNio were pulled from my content vault)
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AI is here to stay, which makes understanding how to use it effectively is essential. This was the focus of our discussion when Frank Prednergast, Brand Consultant and Digital Marketer joined me to take a deep dive into the transformative world of AI-driven content creation.
Topics included:
🔹Common mistakes people make when creating content with AI.
🔹Getting results from AI is not about using the latest prompts.
🔹How to teach AI what your company is about and why it’s important.
🔹Why using AI as a virtual assistant is a great strategy.
🔹And a Framework to improve your results when working with AI.
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ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.
Topics included:
🔹How to turn video files into videos ready to use on social media using the Canva platform
🔹Creating videos on Canva and the potential benefits of recording video on Canva instead of recording on Zoom
🔹Various platforms being used to record video - Camtasia, Loom, Zoom, and Canva - and the potential benefits and drawbacks of each.
(Recorded Live)
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Consistency is essential to any content marketing strategy. And creating a Content Calendar is a great way to ensure that. Leanne Calderwood, Leanne Calderwood, LinkedIn, and Personal Branding Services joined me to discuss how to create a content calendar around your content pillars.
Topics included:
🔹Overview of content pillars, and why they are important.
🔹The benefits of creating a content calendar. Hint: it helps ensure consistency.
🔹Creating a LinkedIn content schedule that you can maintain consistently.
🔹Recommendations for putting together your content calendar.
🔹Why posting just once a week can make a huge difference in your visibility.
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Have you ever found yourself instantly drawn to or repelled by someone you've just met, and couldn't quite figure out why? The reason may surprise you.
In this solo episode, I discuss how implicit biases shape our personal and business interactions, steering us toward and away from potential clients or collaboration partners based on a single trait.
Those often subconscious biases that color what we think about people we've just met, often referred to as the Horns and Halo effect, have the potential to profoundly influence personal and professional relationships.
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Imagine if you could easily transform a simple comment into a compelling post or engaging short-form video. In this solo episode, I share 5 ways to repurpose your original content and share it across multiple social media channels.
I generally record short-form videos in a 1:1 ratio or square format because that works on LinkedIn, TikTok, and YouTube. There are some coaches adamantly against that. But, since I don’t have a team of videographers and editors working for me, I improvise.
Because I have learned that done is better than perfect.
Here are four easy-to-implement techniques
🔹Turn comments on other people's posts into text posts by expanding on your idea.
🔹Combine your comments on one collaborative article to create a text post
🔹Convert text posts into short-form video scripts
🔹Transform content from text posts or video scripts into Sliders.
Use one of all of these ideas to save time creating your content.
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Thinking about shifting from corporate to consulting? Or ready to make the jump? Brenda Meller, LinkedIn Coach and Podcaster, Meller Marketing, joined me to share how to change your LinkedIn engagement strategy to align with your move.
Topics included:
🔹Navigating LinkedIn during your shift from corporate to consultant
🔹How to begin "dipping your toes in the water" while considering a shift
🔹Content strategies to highlight your current company and attract potential clients
🔹Making time for consulting while still in your corporate role
🔹Steps to take when your business is no longer a "side hustle"
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If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge.
That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist, Calm, Clear Communications LLC, pulled from my content vault.
Topics include
🔹Common mistakes event planners make, even if you're hosting a webinar
🔹Strategies to make your event inclusive and keep your audience engaged
🔹Techniques for being a better communicator, like "write for the ear"
🔹A few must-have essentials for your pre-event checklist
And more
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Kicking off 2024 by busting content marketing myths that may be preventing you from even starting to create and share original content.
In this solo episode, I shed some light on three persistent myths that stop people, maybe you, from sharing their knowledge and insights with others on social media. Most especially LinkedIn.
🔹MYTH #1 - People will judge you and find your content lacking.
Most people are too busy thinking about their own content. They don’t have time to worry about what someone else is doing. And most people on LinkedIn are kind, generous people who are rooting for you.
As far as finding your content lacking, remember you don’t need to be an expert in marketing or video or whatever to share your insights. You only need to know more about the subject matter than your students. And be able to convey that knowledge in an accessible and engaging manner.
🔹MYTH #2 - Everyone with ten's of thousands of followers is wildly successful.
Most social media platforms, like LinkedIn, are more like highlight reels. Even when people share not-so-good news, like a campaign that fails or losing a big client, it’s unlikely they are sharing the entire story.
And even IF the people who seem successful are wildly successful. They didn’t start out that way. Every one of them started from zero. Zero connections. Zero posts. Zero followers. So the only person you should compare yourself with is you.
🔹MYTH #3 - You must be vulnerable on social media to be successful.
It’s true that being you helps build trust with your audience. Content that feels genuine and honest can help people get to know you. But you should be comfortable with whatever you post. If you feel something is too private to share online, don't share it.
BONUS: Easy way to lower stress and boost your confidence in 2 minutes flat. Stand like Superman. Listen to podcast for details.
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Elevate your social media game in 2024 by using some or all of these content creation tips which range from how to come up with content ideas to online platforms to help you save time to how to easily choose brand colors.
In this solo episode, I share a collection of 12 Days of Content Creation Tips that I created to have some fun while helping others with their content marketing in December.
Topics include
🔹Easy way to avoid staring at a blank page
🔹5 Favorite online platforms
🔹3 Ways to brainstorm for content ideas
🔹How to save time recording short-form videos
🔹Tips for hosting a LinkedIn Live show
🔹Getting your LinkedIn profile ready for 2024
And more
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Unlock the secrets to selecting the perfect social media platforms to amplify your business as social media expert Katie Brinkley from Next Step Social Communications joins me for a lively discussion,
Topics Included:
🔹Being social on social media, talking human to human
🔹Using commenting as a LinkedIn engagement strategy
🔹Focusing on quality over quantity is essential
🔹Techniques for evaluating your social media effectiveness
🔹Building a content marketing strategy and calendar
(Clips of this interview with Katie Brinkley were pulled from my content vault)
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If LinkedIn isn't working for you, it might be because instead of having a robust profile that makes people want to contact you, you have a barely there skeleton profile that attracts no one.
In this solo episode, I share some tips and techniques to create a compelling LinkedIn profile that makes people want to contact you.
Topics include:
🔹Strategies to improve your Headline, About, and LinkedIn banner
🔹Tips to make your About section compelling to potential clients
🔹Techniques to ensure your profile Headshot doesn't turn potential clients off
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