Explore every episode of the podcast Content Marketing Podcast

In the age of distraction, focus is the new superpower.

In this episode, I reflect on how often we lose time, momentum, and clarity — not because we’re lazy, but because we’re constantly interrupted.

We cover:

• Why structure and discipline = freedom
• How to reverse dopamine addiction from your devices
• The danger of “urgent but not important” tasks
• How to build weeks that move the needle on your goals
• The 30 days in 30 minutes content system and why it works
• A simple strategy to regain focus and still enjoy downtime

If you feel like you’re always busy but not getting ahead — this episode is a reset.

Because it’s not about doing more.
It’s about doing the right things without interruption.

🎧 Subscribe to catch all new episodes

📩 Got questions? Drop them in the comments and I’ll reply with strategies that fit your goals

📽 Free content and lead gen training at contentonly.au

Tried running ads but not getting leads?

In this episode, I break down the single biggest mistake I’ve seen across DIY ad campaigns — and how a simple switch in your campaign setup can change everything.

We cover:

• The #1 Facebook Ads mistake most business owners make
• How Meta delivers results based on your chosen objective
• Why "traffic" campaigns get clicks but no conversions
• The right way to optimise for leads, not likes
• How to improve local lead quality with better ad copy
• Tips for targeting when using Advantage+ audiences

If you’re winging it with ads, you’re probably wasting money and not even realising where it’s going wrong.

This episode will show you how to fix that fast.

🎓 Watch the free Lead Generation training at https://contentonly.au/

📩 Got questions about your campaign? Drop them in the comments — I’ll send back a personalised suggestion.

🎧 Subscribe for more on lead gen, content systems, and client attraction every week.

What if you could generate clients on demand, anytime you wanted?

In this episode, I share the story behind a recent in-person workshop that filled up in days, converted on the spot, and landed new clients — all because of one skillset: marketing.

We cover:

• Why marketing gives you true freedom
• The lead gen mindset shift that changed everything for me
• How I’ve repeated this process over 100 times
• Why word of mouth alone keeps business owners stuck
• The power of in-person events in a digital world
• How to manufacture demand with nothing but your skills

If you run a service-based business, mastering lead generation is not optional — it’s essential.

🧲 Free lead gen training available at contentonly.au

🎧 Subscribe for weekly episodes on demand creation, content systems and client attraction.

👇 Got a question? Drop it in the comments — I’ll reply with strategy ideas tailored to your business.

Premium clients want premium experiences. In this episode, Aaron breaks down positioning your brand, service, and message so that high-end buyers see your value and don’t default to cheaper, low-quality alternatives.

Using a story from his own life (and a Ralph Lauren Polo), Aaron shares how to help buyers feel the difference between knockoff and original—and how to translate that feeling into your marketing, messaging, and sales conversations.

You’ll learn:

• How to shift price-sensitive prospects into value-driven buyers
• The psychology behind premium decision-making
• What content to create for government or enterprise clients vs. high-end professionals
• How to ensure your brand looks and feels high-end across every touchpoint

If you want to see how to create high-quality content in 30 minutes a month, head to contentonly.au and watch the free training.

Subscribe and leave a 5-star review if this episode gave you some clarity on attracting better clients.

The secret to growth? It’s not variety. It’s not inspiration. It’s doing what works—over and over again, even when it’s boring.

In this episode, Aaron breaks down why most business owners self-sabotage their progress by chasing new ideas instead of repeating proven strategies. Drawing on his running routine, event model, and podcasting journey, he explains how staying consistent—even when it’s not exciting—is what actually compounds over time.

You'll learn:

• Why being bored is a signal you're on the right path
• How to use the 80/20 rule to double down on what’s working
• Why chasing variety can undo years of progress
• Two practical exercises to re-align with consistency and results

Want to see how Aaron batch-creates content in just 30 minutes a month?

 Watch the free training at contentonly.au

If you found this valuable, hit subscribe, leave a 5-star review, and share this with someone who needs the reminder to keep showing up.

In a world where AI is taking over more tasks by the day, your personal brand is protection and opportunity.

In this episode, Aaron shares three powerful strategies you can use to raise your profile, position yourself as the go-to expert, and future-proof your career or business in any industry.

You’ll learn:

• How to get featured on podcasts (and why it builds instant authority)
• How to craft a keynote and use small events to attract new clients and paid speaking gigs
• How to consistently create content that gets discovered and drives opportunities

Bonus tip: Build your personal website, house your content, and create a digital footprint that works for you 24/7.

Want help building your brand from scratch? Send @AaronWitnish a message, he’s easy to find.

If you got value from this episode, hit subscribe, leave a 5-star review, and share it with someone who needs to grow their influence.

Want a fast and human way to bring in clients every week?

In this episode, Aaron shares his all-time favourite client acquisition strategy: small events.

Whether you’re launching something new or just want a predictable way to grow your client base, this episode walks you through how to use intimate, in-person small events to build relationships, show your expertise, and generate leads without the cold calls or DMs.

You’ll discover:

• The event model Aaron used to grow three businesses since 2012
• How to fill boardrooms with future clients using Facebook ads
• Turning interest into paying customers
• Why small, live events works in today’s AI-world

👥 Want help setting up your own client-attracting event? DM Aaron or join the waitlist for the upcoming live event strategy offer.

🎥 Bonus: Head to aaronwitnish.com for a free training on generating leads that convert.

If people don’t know you exist… they can’t buy from you.

In this episode, Aaron breaks down the first and most crucial step in any marketing strategy: getting attention. 

He shares the mindset shift every business owner needs to make to move beyond relying solely on word of mouth—and how to use AI and simple tools to create content that gets seen by the right people.

You'll learn:

• Why attention is the gateway to growth
• The Grant Cardone "hey hey hey" story
• How to turn a simple Q&A into dozens of video and written content pieces
• The easiest way to get seen locally (even with a tiny budget)
• What tools and platforms to use if you're just getting started

💡 Want to see it in action? Watch the free workshop at aaronwitnish.com

👇 Got a question about this episode? Drop it in the comments—Aaron replies personally.

In this episode learn how to structure ad campaigns that attract high-quality leads and accelerate buying timelines. 

Learn strategies to target the right audience, and create high-converting offers to ensure your business thrives with more demand than supply.

Download the Free Lead Generation Workshop here: https://www.aaronwitnish.com/

Topics Covered:

• Targeting high-income earners to generate qualified leads
• Positioning your offer to solve problems fast
• The speed of follow-up making or breaking conversion rates
• Real-life examples of successful campaigns for service-based businesses
• Three effective types of offers: quotes, workshops, and free trials
• Using tools like Zapier to streamline lead communication and conversion

Subscribe to Client Attraction Systems to catch new episodes on demand and leave a 5-star review to help other people discover the show.

In this episode of the Client Attraction Systems podcast, Aaron Witnish shares a 6-step framework for writing killer Facebook ad copy that not only grabs attention but converts qualified leads into paying clients. 

This step-by-step guide will help you create ads that resonate with your ideal clients, build trust, and drive action.

Topics Covered:

• The essential framework for writing effective Facebook ad copy: Image, Call Out, Hook, Edification, What You Get and How To Get it
• How to humanise your business with the images used in your ads
• Targeting the right audience with specific calls to action for higher engagement
• Crafting a compelling hook to address the needs and problems of the target client
• The power of edifying your experience and local connections to build trust
• Creating high-value offers with clear next steps to drive conversions

Download the Free Lead Generation Workshop here: https://www.aaronwitnish.com/workshop/

If you're looking to generate qualified leads hit follow on the Client Attraction Systems podcast for weekly marketing content. 

Leave a 5-star review and share this episode with fellow business owners.

Mastering the Client Attraction System: Campaigns + Content + Community

In this episode of the Client Attraction Systems podcast, Aaron Witnish reveals the three pillars that form the ultimate client attraction system for any service-based business: Campaigns, Content, and Community. 

Discover how to build a 24/7 lead generation machine, create trust-building content, and leverage community to warm up leads and generate referrals. By applying these strategies, you can consistently attract high-quality clients in shorter buying timelines.

Topics Covered:

• How to set up a lead-generating campaign with high-converting offers
• Using content to build trust, showcase results, and create social proof
• Why community-building is a game-changer for keeping leads warm, generating referrals and joint ventures
• Creating quality content fast and using social media to stay visible to your ideal clients
• How combining campaigns, content, and community can create a holistic client generation system

Call to Action: If you're ready to implement the client attraction system for your business, reach out to Aaron on Facebook: https://www.facebook.com/a.witnish to get started in the next 30 days! 

Visit https://aaronwitnish.com/ to learn more.

Don’t forget to subscribe to the Client Attraction Systems podcast, leave a 5-star review, and share this episode with a friend who could use a client-generating boost.

Optimising your social media profiles can boost the number of qualified inbound leads your business receives. 

Edit your profile to who you help, what you do, and how to get in touch in one sentence.

Topics Covered:

• Nailing headline/tagline/bio for your social profiles
• Local callouts to attract attention from your ideal clients
• Why niching attracts higher-quality leads
• Retargeting to stay in front of hot prospects
• Practical steps to audit your social media profiles 

Call to Action:

If you’re new to the podcast, hit subscribe so you never miss an episode! Leave a 5-star review, send it to @AaronWitnish on social media, and receive a special gift.
Join our Free Course "The Local Business Social Media System" at https://contentonly.au/

Access frameworks for local businesses to reach target clients on social media inside their community. 

This episode is packed with actionable steps to get your content to clients in a small radius of your business.

Topics Covered:

• 3 Local Business Content Pillars: Education, Social Proof, and Community (and when to post)
• The local callout strategy to get attention from audiences
• Using local hashtags to improve discoverability
• How to boost posts to reach local customers on social media
• Building community trust and credibility to become the go-to business in the city

Call to Action:

If you’re new to the podcast, hit subscribe so you never miss an episode! Leave a 5-star review, send it to @AaronWitnish on social media, and receive a special gift.
 

Join our Free Course: "The 3-Step Local Business Social Media Strategy" at contentonly.au

Procrastination and instant gratification are the biggest enemies of success. They show up in every aspect of business and life—especially when it comes to creating content. If you’ve ever told yourself, “I’ll do it tomorrow,” this episode is for you.

Aaron Witnish breaks down how to shift from a wait-until-later mindset to a do-it-now mentality. 

The key? Stacking small wins, building habits, and overcoming the mental roadblocks that hold you back.

Topics Covered:

• Why most people quit before they see results
• The power of micro-wins to build long-term success
• How instant gratification sabotages business owners and content creators
• Why consistency beats motivation every time
• The “investment portfolio” mindset for content creation
• How to create content effortlessly using the 30 Days Content in 30 Minutes system

Call to Action:

If you’re new to the podcast, hit subscribe so you never miss an episode! Leave a 5-star review, send it to @AaronWitnish on social media, and receive a special gift. 

Join our Free Course "The Local Business Social Media System: at https://contentonly.au/

The Secret to Never Running Out of Leads! In this episode of the Content Marketing Podcast, Aaron Witnish introduces the LCR framework—Lead Generation, Content, and Retargeting. 

Learn how to keep your business pipeline filled with high-quality leads and why you should never stop marketing to eliminate feast-or-famine cycles in your business.

Topics Covered:

• 24/7 lead generation system systems and setup
• Content's role in sales conversion
• Retargeting your hottest leads
• Never pause your marketing (especially when you're fully booked)
• Building communities for engagement and trust-building
• How the LCR framework can help scale your business

Call to Action: If you're new to the podcast, make sure to subscribe so you never miss an episode and leave a 5-star review.

Access our Free Course the "30 Days Content in 30 Minutes" system at https://contentonly.au/

In this episode of the Content Marketing Podcast, Aaron Witnish explores the marketing genius behind news headlines and how you can implement similar strategies into your own content marketing. 

Discover how the news uses fear, scarcity, and intrigue to grab attention and keep people coming back for more.

Want to dive deeper? Join our free 30 Days Content In 30 Minutes community at https://contentonly.au/

Topics Covered:

• Why scare tactics work in marketing and how you can use ethical scarcity in your campaigns
• The power of open loops: creating curiosity and anticipation to boost engagement
• Using curiosity and intrigue in your headlines to attract the right audience
• The impact of visual appeal and presentation in content marketing
• How breaking news and trending topics can spark conversations and boost engagement
• Building anticipation for your content and the importance of posting consistency

Call to Action: If you’re new to the podcast, make sure to subscribe so you don’t miss any episodes packed with actionable marketing insights! Leave a 5-star review and send it to @AaronWitnish on social media for a special gift. 

AI avatars and agents are now the competition in content creation and business. But what does this mean for trust, authenticity, platform regulations and audience engagement?

🎁 Stat the Free Course - "30 Days Content In 30 Minutes" at: https://contentonly.au

In this episode of the Content Marketing Podcast:

• How AI-generated videos and avatars are fooling audiences.
• Why transparency is key using AI avatars or synthetic content creation.
• The risks of AI-driven content and potential brand damage.
• How social media platforms are handling AI-generated content.
• The opportunity for real human connection in a synthetic content world.
• How to use AI effectively in your business without losing authenticity.

AND much more.

Make sure you follow or subscribe to catch every new episode on demand, and leave a 5-star review to help more people discover the show.

How do you overcome "Imposter Syndrome" and create authentic content if you're starting from scratch or entering new territory?

Struggling with self-doubt when it comes to posting content? You’re not alone. Aaron shares his journey with imposter syndrome and how to break through it.

🎁 Join the Content Only Skool Community for more tips, strategies, and support: https://contentonly.au

In this episode of the Content Marketing Podcast:

• Why imposter syndrome shows up when you start creating content.
• Aaron’s personal story of feeling like an imposter on Grant Cardone’s podcast.
• The power of “calling yourself out” to eliminate fear.
• Why leading from where you live helps you stay authentic.
• How to shift the focus from self-doubt to serving your audience.
• Building habits that make content creation feel effortless.

AND much more.

Make sure you follow or subscribe to catch every new episode on demand, and leave a 5-star review to help more people discover the show.

Our social media strategy is changing to a "community model"! Building trust, an expert gap and retaining attention with your audience is increasingly challenging, especially engaging and interacting with leads in real-time.

Now, there's a platform your audience deliberately utilises to learn, engage and chat with you (if you add enough value). It stores all your IP in one central hub (not across different platforms), with email capabilities, events, gamification and other important features.

Aaron shares why "Skool" is Content Only's 2025 marketing strategy and how it works - so you can take advantage too.

In this episode of the Content Marketing Podcast:

• Why traditional social media groups no longer work for building communities.
• How Skool creates a focused, distraction-free environment for engagement.
• The "one URL rule" and how it simplifies lead generation.
• Why building a community is a long-term asset for your business.
• How to use Skool for delivering value, gaining trust, and generating leads.
• Aaron’s 2025 strategy: podcast guest appearances, organic social, and Skool.

AND much more.

Make sure you follow or subscribe to catch every new episode on demand, and leave a 5-star review to help more people discover the show.

🎁 Join the Content Marketing Strategies Skool Community to access exclusive step-by-step classes, live Q&A support, chat with Aaron and other resources: https://contentonly.au

Can't get into "flow" to create content? The solution is simpler than you think – aeroplane mode.

In this episode of the Content Marketing Podcast:

• Why constant notifications are killing your productivity.
• How aeroplane mode can help you tap into deep creative flow.
• The importance of setting distraction-free content creation windows.
• How Aaron balances creative work with everyday business demands (managing team, clients and prospects).
• Why authentic content will win against AI-generated posts in 2025.
• Practical steps to structure your calendar for focused content production.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand, and leave a 5-star review to help more people discover the show.

🎁 Download the 30 Days in 30 Minutes Content Creation System and create original videos and written posts in 30 minutes a month without all the constraints: https://contentonly.au

What’s Your Content Philosophy for 2025? Do you feel stuck or overwhelmed by too many conflicting ideas? Remove the contrarian inputs - eliminate the blocks and get on camera to share your message on social media.

Crafting a clear content philosophy might be the game-changer you need for 2025.

In this episode of the Content Marketing Podcast:

• Why your worldview shapes your content and results.
• How Aaron’s personal journey reshaped his approach to content.
• The power of having strong convictions and fewer conflicting inputs.
• Why content philosophy is essential for clarity and impact in 2025.
• Practical steps to kickstart your content strategy with tools like Opus Clip.
• How to turn your ideas into 30 days of content in 30 minutes.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand, and leave a 5-star review to help others discover the show.

🎁 Download the 30 Days in 30 Minutes Content Creation System for free at: https://contentonly.au - create 30+ days of original on-brand video and written content every month.

#contentcreation #contentmarketing #contentstrategy

I'm taking a break from podcasting to recharge after a challenging 12 months of supporting my wife's cancer treatment and healing journey. I share the announcement and what's next for the show.

SHAMELESS PITCH
Let Aaron and Content Only create all your video and written content in 30-60 minutes a month. Book a Google Meet with Aaron to see if it's a fit at this link: https://calendly.com/contentonly/30in3

In this episode of the Content Marketing Podcast:

- A quick update on the last 12 months and why I'm taking a break from podcasting.
- When the podcast will return.
- 3 tips to action and get your content on steroids to finish 2024 with a bang!
- The "content mindset" for long-term success.

Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show

Content creation & strategy truths! Brandi asked Aaron hard-hitting content marketing questions stress-testing the 30 days in the 90-minute content creation system on her Revenue Rehab show. Listen to Aaron's responses.

In this episode of the Content Marketing Podcast:

- Does creating high volumes of content become not impactful, meaningful or authentic?
- Why even create content in the first place?
- Chasing the algorithm and search terms vs being real and authentic.
- Are there messaging frameworks for social media content?
- What's the one thing to do next with content creation?

Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au

Listen to my full conversation with Brandi on the Revenue Rehab podcast: https://www.youtube.com/watch?v=nE2PzjSJclc

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

How did Aaron get on 40+ podcasts in the first 8 months of 2024? Aaron shares the strategy plus how to use podcasting to get clients. Podcast guest episodes now attract 40% of new clients to Content Only.

In this episode of the Content Marketing Podcast:

- How Aaron got on 40+ podcasts in the first 8 months of 2024.
- How podcast appearances can add new clients to your business.
- The old school strategy Vs Podmatch.
Join Podmatch: https://www.joinpodmatch.com/contentonly
- 3 things you need in place for hosts to want you on their podcast.
- Repurposing podcast appearances into social media content.
- Why podcast guest episodes are the ultimate leveraged content creation strategy.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au

How did I get on Grant Cardone TV? What have I learned running a content agency and creating 1000's of videos for niche clients? My podcast journey and would I do it again? All these questions are answered in my guest interview with Roy Coughlan on the Speaking Podcast.

Follow Roy's podcasts here: https://bio.link/podcaster

In this episode of the Content Marketing Podcast:

- How Aaron Witnish started his Marketing Journey
- Why I stopped following other marketers
- How I got to be on Grant Cardone TV
- My own podcasting journey and lessons
- Why not all views are created equally
- Paying attention to your Marketing to make it work
-  Client content success stories
- Reposting your content
- How income can disappear overnight

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au

Stop listening and post a damn video! This episode is on the back of listeners sending their love - but taking no action with the content strategies, frameworks and ideas in this show. It's time to hit record and post!

Take a test drive and get 7 days free video content: https://calendly.com/contentonly/testdrive

In this episode of the Content Marketing Podcast:

- Aaron's rant to listeners who aren't posting content yet.
- A framework to post your next video on social media.
- Exposing the fear and vulnerability of showing up on camera.
- How to get your videos in front of target clients on any budget.
- The importance of marketing and doing what is required to grow a business

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au/

Today, Aidan Sowa shares the power of PR to achieve local dominance through strategic media placements and innovative marketing.

Aidan delivers proven tactics for securing media features and building a powerful personal brand that drives business growth and recognition.

IN THIS EPISODE:

• Aidan's journey into the PR world.
• The common challenges entrepreneurs face in getting media attention.
• Examples of media placements changing a brand & business.
• Strategies to achieve local dominance through media placements.
• The best time to use PR marketing and how often.
• Writing viral stories to get on media sites like FOX, NBC & Forbes?
• Measuring the impact of media placements and PR.

AND MUCH MORE

If you enjoyed this episode follow the podcast to get all new episodes on-demand.

Get in touch with Aidan:

On Instagram @theaidansowa
or velvetvoicepr.com

Social media:

https://www.instagram.com/theaidansowa/
https://twitter.com/AidanCSowa
https://www.linkedin.com/in/aidansowa

FREE DOWNLOADS

Download the 30 days in 90 minutes content creation system for free at https://contentonly.au/

Email marketing expert Josh Kropkof gives away his email marketing secrets, including the controversial tip to "send more emails" - but with a twist.

In this episode, you'll discover:

EMAIL MINDSET: Treating email as a relationship-building channel.

PERSONALISATION TIPS: Why ad-like emails are no longer effective and how to personalise emails with unique content.

EMAIL PRO TIPS: Email marketing hacks, including getting emails into the primary inbox and 2X-3X-ing open rates.

EMAIL COPYWRITING TIPS: Direct response copywriting tips to drive email sales with irresistible offers.

HOW TO START: Steps for business owners to start email marketing from scratch.

AND MUCH MORE!

You don't want to miss this one - Josh generously gave away the farm.

#emailmarketing #emailmarketingtips 

Get in touch with Josh:

email123.club (newsletter)
TheEmailAgency.com (website)
emailprofitscheatsheet.com (free resource)
https://www.linkedin.com/in/josh-kropkof/

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/

Emanuel Rose & Aaron explore how AI is "reshaping" content marketing and what it means for your business paired with practical examples of how AI gets used in Aaron's content agency to enhance output.

In this episode, you'll discover:

- Efficiency Revolution: How AI streamlines digital marketing operations, enhancing both speed and quality.

- AI as a Team Member: Insights into training AI like an employee to maximise its potential in advertising and copywriting.

- Practical AI Applications: Real-world applications of AI that are changing the game for marketers and agency owners.

- Prompt Engineering: Tips on how to effectively communicate with AI to produce desired outcomes.

Future of Marketing: Predictions on how AI will continue to evolve and impact marketing strategies.

Follow the "Marketing In The Age of AI" Podcast on your favourite platform:

• YouTube
• Spotify
• Apple

Follow Emanuel on LinkedIn: Emanuel Rose

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/

The psychology of content! This episode discusses the mindset of your target customers when they consume different content formats and why they use select social media platforms. Understanding this psychology helps formulate a content strategy to achieve your business goals.

In this episode of the Content Marketing Podcast:

- A practical example of how the episode opening attracts and repels listeners.
- The difference between podcast content, YouTube videos, social feeds and which formats to consider.
- When to go all in on AI and synthetic content versus when humanised content is a better approach.
- The magic of authenticity and attracting a tribe of aligned clients to a business.
- How content can lift all other marketing performance by building trust.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/

Dave Polykoff invited Aaron onto The Brand Science Podcast to nerd out on content repurposing strategies, how to get on podcasts, content posting frameworks, the mindset of getting on video to the equipment,  AI vs human content - and the list goes on.

Dave kindly allowed Aaron to share their chat on the podcast this week so you can go from feeling overwhelmed about content creation to ready-to-publish content your audience will love.

In this episode:

► How to find 100s of client-attracting topics for your audience.

► Tips and tricks to look and sound your best on camera (and 3 tools you can use).

► How being a guest on someone else’s podcast can generate content AND exposure for your personal brand.
► AI's role in content creation and the importance of authenticity in a synthetic content world.

Subscribe to Dave's Brand Science Podcast:
Apple: https://podcasts.apple.com/us/podcast/brand-science/id1739150806
Spotify: https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

Download the 30 days in 90 minutes content creation system for free at: https://contentonly.au/

If this episode of the Content Marketing Podcast added value, subscribe and share it with someone else.

The content strategy for local small businesses with fixed service areas differs from other businesses. To reach target customers in the community use the 4 steps outlined in today's content strategy.

In this episode of the Content Marketing Podcast:

- The "callout" strategy to appeal to customers in your small businesses' local service area.
- Using local hashtags instead of global hashtags to infiltrate the community newsfeed.
- The power of putting the local business owner and employees in the content to build human connection and stand out quickly in the community.
- How boosting content to the suburb(s)/postcode(s) you service can create a local celebrity impact and generate referrals.
- The one reason local small businesses have a content strategy advantage over broader service providers.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/

AI expert Konrad Sanders exposes the impact of AI on content marketing, including AI's strengths and limitations, whilst predicting AI models for specific industries in the future and creating AI team members.

In this "AI" episode of the Content Marketing Podcast:

- Konrad's AI  journey from 2018 to 2024.
- ChatGPT's influence on content marketing and business since its inception.
- How AI will change the marketing industry and tips to adapt early.
- How companies can AI future-proof without getting left behind.
- Konrad's systems for training and building AI team members.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Konrad's PDF "AI SEARCH REVOLUTION" Gift:
https://www.creative-copywriter.net/wp-content/uploads/2024/05/GENERATIVE-AI-SEARCH-A-NEW-DAWN-FOR-SEO-CONTENT-2.pdf

Get in touch with Konrad Sanders's:
Twitter (@KonradSanders) 
LinkedIn (Konrad Sanders)

Konrad's services: https://www.creative-copywriter.net/contact-us-now
Email: info@creative-copywriter.net

FREE MARKETING GIFTS

Download the 30 days in 90 minutes content creation system here: https://contentonly.au/
Email Aaron Witnish: aaron@contentonly.au 

Marketing veteran Neil Wilkins predicts the future of marketing and reveals his blueprint to stay ahead of the competition at all times. Neil generously gives away the "personalisation strategy" keeping him at the top of the marketing game for over 3 decades. 

In this episode of the Content Marketing Podcast:

-  The future of marketing and what you MUST know to compete beyond 2024.
- Tips to up-skill quickly and adapt to new marketing models before the competition.
-  Why "customer wellbeing" is the trend to pay attention to right now.
-  How Neil built a successful marketing podcast with 437+ episodes in the bank since COVID.
- AI, sustainable marketing and what these two movements mean for business owners and content creators.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Get in touch with Neil Wilkins here:

http://neilwilkins.online (website)
https://podcasters.spotify.com/pod/show/neilwilkins (podcast)
https://www.linkedin.com/in/neilwilkinsx/ (LinkedIn)

FREE MARKETING GIFTS

Download the 30 days in 90 minutes content creation system here: https://contentonly.au/
Email Aaron Witnish: aaron@contentonly.au 

Today, the importance of re-posting old content for new audiences and followers to compound its value without relying solely on new content. Aaron also discusses content quality over quantity, and identifying the content to create for your target audience.

RESOURCES MENTIONED

Download the 30 days in 90 minutes content creation system here: https://contentonly.au/

In this episode of the Content Marketing Podcast:

-  Re-posting older content for newer followers to maximise the lifetime value of your content creation efforts.
- Tips to create the right content for your target audience moving forward.
-  Alex Hormozi posted 35,000 pieces of content and I recap some of Alex's lessons.
-  Getting into a content creation rhythm that will set you up for future compounding growth.
- How to get niche content ideas in 20 seconds or less.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Today expert guest Stephen Whiting (CEO of Street Text) shares the marketing and advertising secrets that have generated 5 million+ leads for his clients since 2012.

In this episode of the Content Marketing Podcast:

-  Using ads to generate predictable revenue and the need for businesses to have a strong social media presence to build trust and certainty with potential leads.
- The use of AI in creating effective marketing strategies and the importance of testing different approaches to find what works best.
- Ad bundles, where multiple ads are scheduled to run in a sequence to be more cost-effective and efficient.
- Re-marketing with targeted ads to people who have already shown interest in your products or services.

AND much more.

Get in touch with Stephen Whiting:
Email: stephen@streettext.com
Facebook: https://www.facebook.com/swhitings
LinkedIn: https://www.linkedin.com/in/stwhiting/
Street Text: https://streettext.com/

FREEBIE: Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Neil Wilkins invited Aaron Witnish as a guest on his renowned podcast and extracted everything you need to know about our agency's content strategy, mindset and view of the future, as well as adding Neil's value to the topics. Neil generously allowed us to share the conversation here.

Follow The Neil Wilkins Podcast here: https://www.youtube.com/channel/UC7zgDi1JFPWbSKcX0Odl4kA

RESOURCES MENTIONED

Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

In this episode of the Content Marketing Podcast:

-  What responsibility do content markets have on social media and how important are quality and quantity?
- The 30 days in 90 minutes content creation system gets broken down into the bootstrapping version up to the premium end.
- Where to get content ideas and how the algorithm treats content and follows your patterns.
-  Is there such a thing as a "content mindset" and what role does it play in content creation?
- Is social media even social? Or have marketers ruined it for everyone? Then what does the future of content look like?

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Many business owners spend thousands advertising to cold audiences. But retargeting followers, content engagement, profile interactions, website visitors and your database are where the hot and warm client opportunities reside. Retargeting can be a high-converting and low-budget way to monetise your content marketing strategy.

RESOURCES MENTIONED

Retargeting tutorial (on YouTube): https://www.youtube.com/watch?v=gvIhGVSdxIE 
Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

In this episode of the Content Marketing Podcast:

-  The difference between marketing to a cold audience and a warm audience.
- The role content plays in building a growing audience of high-converting client opportunities much further along the buying timeline.
- How and where to set up a retargeting audience and what to include.
- The offer we circulate to our content retargeting audience and why it's different to a cold audience offer.
- An invitation to create content more efficiently to grow your retargeting options.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

What is a zero-click content world? Marketing expert Lorraine Ball reveals this must-know concept for content creators and business owners, including, what "zero-click" means for the future of your content.

Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

Here are the questions I asked Lorraine Ball in this episode of the Content Marketing Podcast:

What is a zero-click world?
How is zero-click changing content creation and content marketing?
Do you have any tips on how to create content in a zero-click world?
Do you have any predictions for the future of content?
What have you learned from podcasting and any tips for listeners starting a podcast?
Do you have any marketing takeaways you want to leave the audience with?

Get in touch with Lorraine:

Website: www.morethanafewwords.com
Podcast: https://morethanafewwords.com
Amazon Author Page - https://bit.ly/LorraineBallAuthor
YouTube - https://www.youtube.com/@MTFWPodcast
Instagram -https://www.instagram.com/themtfwpodcast/
Facebook - https://www.facebook.com/MTFWpodcast/
LinkedIn - https://www.linkedin.com/in/lorraineball/
Photos: https://lorraineball.com

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Most business owners overlook the role content marketing plays in recruiting and becoming a destination employer with more demand to work at the company than the roles available.

Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

In this episode of the Content Marketing Podcast:

-  How to use content and video to become a destination employer that attracts top-tier talent without advertising for jobs (saving thousands).

- The psychology of workers in the marketplace and why showcasing behind-the-scenes, values, projects and the culture attracts talent less interested in the remuneration and driven by the desire to be involved.

- How content has recruited our last 3 team members and given us free samples of their work without asking.

- Why content separates you from the thousands of competing job listings on Seek and similar sites, that have to sort through hundreds of applicants only to repeat the cycle when the role doesn't work out.

- A simple system to start creating content that showcases your employment brand on social media and why narrow sectors have an advantage.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Small business owners often get prescribed marketing solutions from agencies that are not fit for their stage of business. This conversation addresses the problem and offers tools to make informed decisions to outsource your marketing.

Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

In this episode of the Content Marketing Podcast:

- A framework to identify the correct marketing strategy to explore, so you can eliminate several other options.

- Why education is important before investing in marketing, don't go in blindly.

- The problem with speaking to a salesperson and how to get expert third advice to make an informed decision.

- The way our agency increases transparency is by giving away the marketing strategy for free.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

Does your business need a website? This conversation for small business owners centres around a website transformation journey from 7 pages to a single landing page for Aaron's agency Content Only, find out what happened in today's episode.

Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

In this episode of the Content Marketing Podcast:

- How an agency owner changed their entire business overriding their website with a landing page.

- How to set up a website or landing page to generate leads.

- A simple change to your profile headlines and bio to drive more traffic to your business website.

- Aaron's landing page template that you can tweak for your business's offer: https://my.leadpages.com/shared/X3TvSNoiJZEms7xZxENNeL/xTPMkBvwWjGCr8xaWxueob 

- How to create a hook to generate more traffic and leads to your business's website.

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this was helpful so more people can discover the show.

How do you master the constant changes to the social media content landscape, algorithm and platform updates? There's a recurring secret found in the YouTube CEO's 2024 open letter.

Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

In this episode of the Content Marketing Podcast:

- The 1 tip to stay ahead of the masses when a social media platform changes the 

- Why the YouTube CEO's recent letter holds the secret to content creation in 2024.

- How YouTube will treat AI and synthetic content moving forward (it's encouraging).

- 1 pivot to your content scheduling that can change the way viewers treat your new posts.

- 2-steps you can apply to any video on YouTube to get discovered in the right searches and recommendations. 

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5 star review if this was helpful so more people can discover the show.

Unlock the power of your smartphone and create short-form video content with a simple trio of tools—a smartphone, wifi, and a social media account, bypassing editors, agencies and complex software.

Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

In this episode of the content marketing podcast:

- Leveraging the 'people also asked' section on Google for fresh, trending topics that solve your target audience's biggest problems.

- How to create niche video content using Meta's own editing and caption tools for free.

- How to structure your content for maximum impact from the opening hook to the CTA.

- The simple strategy to time your posts perfectly, using niche hashtags, and creating an engaged community. 

- Tips and tricks to ensure your content finds its way to your target audience. 

AND much more.

Make sure you follow or subscribe to catch each new episode on demand and leave a 5 star review if this was helpful so more people can discover the show.

Will ChatGPT Kill Content Marketing? Uncover the truth behind the AI content creation revolution as we address the swirling rumours that ChatGPT could be the downfall of content marketing.

Free Download: The 30 Days In 90 Minutes Content Creation System: https://contentonly.au/

On this episode of the Content Marketing Podcast:

This episode stress-tests AI efficiency versus the algorithm's preference for content that retains the end user... does AI content become repetitive, vanilla and duplicated with lazy human input?

We hit on the potential risks and rewards that come with integrating ChatGPT into your social media strategies. 

Listen for an engaging discussion on maintaining brand authenticity amidst the rise of AI-generated posts, including how to find that sweet spot in content frequency coupled with quality.

Is the emerging movement towards AI content verification here already?

Tips for using AI and ChatGPT as a hybrid tool rather than as a replacement to ensure your content stands out in the buffet of social media without fatiguing your audience's attention. 

Make sure you follow or subscribe to the show to catch each new episode on-demand.

The One URL Rule can turbocharge organic traffic and lead generation from your content marketing strategy.

Download The 30 Days In 90 Minutes Content Creation System Free Here: https://contentonly.au/

Here's what you'll learn on today's episode of the Content Marketing Podcast:

The power of funnelling all your organic traffic to one landing page that collects 24/7 leads for your business. 

The simplicity a single call to action brings to a business or brand.

How building content assets such as podcast guest appearances can drive qualified traffic for many years into the future.

The steps to create your hook, ONE URL and capitalise on this content strategy in 2024.

AND MUCH MORE

Don't forget to subscribe and follow the show to catch all the future episodes of the content marketing podcast on-demand.

I've discovered a new strategy that has booked me onto 9 podcasts in the first two weeks of January and I want to share it with you.

Download the 30 Days In 90 Minutes Content Creation System for free: http://contentonly.au/

Here's what gets covered in this Content Marketing Podcast episode:

1. The tool that connects you straight to podcast hosts with your target content audience.

2. The steps and foundations you need to become an attractive podcast guest in 2024.

3. How to write a guest profile that helps position your expertise to add value to established podcasts.

4. The message template I customise and send to podcast hosts, here's a copy:

Example: Hi _! How are you? Happy new year :) ... I'd love to find out if a conversation around creating 30 days content in just 90 minutes a month is a valuable topic to support your audience to up-level their digital content marketing strategy in 2024? Are you open to exploring if recording an episode together could be a fit? I'll happily share the conversation with my own audience as well. Cheers, Aaron (Az)

5. Why being a guest on podcasts is one of the most leveraged content marketing strategies available in 2024.

And lots more.

Keep the conversation going or connect!

Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish 

Contact Aaron Witnish here:

@aaronwitnish on socials
Email: aaron@contentonly.au

Discover the simple process any business owner, creator or brand can follow to create their own content marketing strategy for 2024 without an expert support.

Download the 30 Days In 90 Minutes Content Creation System for free: http://contentonly.au/

Here's what gets covered in this Content Marketing Podcast episode:

1. The one word that you can leverage to design a custom content marketing strategy on any social media platform in 2024.

2. Revisiting your primary content marketing platform.

3. The shortcut to content marketing success without needing an agency or expert to advise you.

4. What you need to identify in your content marketing strategy to make it a success.

5. A blueprint you can use anywhere anytime to workout the best content strategy for your stage of business.

And lots more.

Keep the conversation going or connect!

Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish 

Contact Aaron Witnish here:

@aaronwitnish on socials
Email: aaron@contentonly.au

Learn how to leverage global events, breaking headlines and trending news to create content that gets fast traction and engagement. 

Download the 30 Days In 90 Minutes Content Creation System for free: http://contentonly.au/

Here's what gets covered in this Content Marketing Podcast episode:

1. A 24/7 tool to leverage breaking stories to create content that can get fast traction.

2. Where to find trending content ideas and getting alerts.

3. The downside of content going viral and the best time for content to go viral.

4. How to use collaboration to create even faster traction on social media.

5. How to balance relevancy content with a stable leveraged content creation system.

6. A simple tip for creating content on the fly using the Instagram stories caption feature.

And lots more.

Keep the conversation going or connect!

Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish 

Contact Aaron Witnish here:

@aaronwitnish on socials
Email: aaron@contentonly.au

Your Linkedin profile is the first impression on the platform and it sits above every content post in the feed. Today Karen Tisdell shares over a decade of Linkedin expertise to help you generate new leads and opportunities by maximising the profile setup.

Reach out to Karen Tisdell here: https://www.linkedin.com/in/karentisdell/
Reach out to Aaron Witnish here: https://www.linkedin.com/in/aaron-witnish-1797193b/ 

Here's what gets covered in this Content Marketing Podcast episode:

1. How to turn your Linkedin profile into a 24/7 business generating asset.

2. Karen's top 3 recommendations to instantly transform your Linkedin profile's performance.

3. The big mistakes Linkedin users make in their headline, title, summary/about, experience and featured content sections.

4. Where to add a sales call to action in your Linkedin profile to generate new leads and business enquiries.

5. The role content marketing plays in joining the top 1% of Linkedin profiles in 2024.

And lots more.

Keep the conversation going or connect!

Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish 

Contact Aaron Witnish here:

@aaronwitnish on socials
Email: aaron@contentonly.au