Explore every episode of the podcast Content Inc. - The Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Two-Part Belief System for Entrepreneurs (523) | 24 Nov 2025 | 00:05:27 | |
In this episode, Joe revisits an old article he wrote six years ago about Apple's Think Different campaign and discovers a deeper lesson hidden inside it. This is not a story about marketing, or even about Apple. It is a story about belief, service, and the system every creator needs to survive long enough to succeed. Joe shares how belief powered Apple's turnaround in 1997 and how the same kind of belief shows up in the creators and entrepreneurs who persist through uncertainty. But he also explains why belief, on its own, can drift into ego and self-focus if it is not directed toward helping someone else. Through personal stories from Junta42, Content Marketing Institute, the Tilt, and the early launch of Content Entrepreneur Expo, Joe walks through the moments when his belief wavered and the exact thing that brought it back: returning his attention to the people he was trying to help. This episode introduces a simple but powerful system. Belief is the engine. Creators who believe they can help someone else always find their footing again. They always know what to do next. And in an age when AI can manufacture almost anything, this combination of belief and service becomes the one advantage that cannot be automated. What You Will Learn:
Mentioned in This Episode:
If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/. Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Content Inc. here - https://www.contentinc.io/ | |||
| The Last Creator Moat Is Being Known (522) | 17 Nov 2025 | 00:03:45 | |
In this episode, Joe digs into what he believes will become the final competitive advantage for creators in the years ahead. As AI accelerates and platforms gain the ability to clone creator voices, styles, and content patterns, many of the moats creators once relied on are disappearing. Technology can now replicate content quality. Algorithms can generate reach. Even personal style and voice can be synthesized. The last remaining moat is being known personally by real people. Joe explains why the strongest creators of the next decade will not be the ones with the biggest follower counts, but the ones with the deepest human relationships. He walks through the mindset shift creators must make as algorithmic reach becomes less reliable and as synthetic content becomes indistinguishable from human work. Direct touchpoints such as email, SMS, private communities, and membership spaces become essential because they form the relationship infrastructure that cannot be automated away. Joe also talks about why creators need to take those relationships offline. Real trust happens in rooms, not feeds. A handshake, a conversation, a shared meal, or a small gathering builds connection at a level AI cannot mimic. He highlights real examples of creators who already excel at this, including Andy Crestodina, who brings people together at every event he attends, and Brian Piper, who sets up intentional meetups and one to one conversations long before he arrives onsite. This episode is a call to action for creators who believe the window is closing. If everything online can be copied, then the only thing that cannot be replicated is your humanity. The real opportunity right now is to build a moat of human connection that endures long after algorithms shift and synthetic content takes over. What You'll Learn:
Mentioned in This Episode:
If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/. Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Content Inc. here - https://www.contentinc.io/ | |||
| Why Feeling Broken Can Be a Sign of Mastery (512) | 08 Sep 2025 | 00:03:47 | |
This week on Content Inc., Joe shares a powerful reminder for every creator: feeling "behind" or "not good enough" is not a weakness. It is often a marker of growth. Fresh off the afterglow of CEX, Joe reflects on a conversation between Jay Acunzo and Ann Handley about imposter feelings and self-doubt. Even when we are recognized and quoted, we can still feel like we are falling short. To bring it home, Joe draws inspiration from the legendary golfer Bobby Jones, who once admitted his game felt like it was in "horrible shape" during a stretch when he was dominating every major tournament. The truth? Champions do not measure themselves against others, but against their own potential. For creators and entrepreneurs, that same gap between perception and reality is where mastery lives. Feeling broken can be the best evidence you are leveling up. 👉 Jay Acunzo's LinkedIn post: [link] Bobby Jones Book Recommendation Key Takeaways:
Thanks for listening, and as always… keep building. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe's new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links:
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| The TLDR on the OpenAI Soap Opera (423) | 04 Dec 2023 | 00:06:25 | |
Here's everything you need to know about what happened at OpenAI in less than five minutes. ------ This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive my free goal-setting guide today. | |||
| Finding the Money to Support Your Content Business (422) | 27 Nov 2023 | 00:05:20 | |
Sometimes we get into a rut as content entrepreneurs, using the same old ways to monetize content over and over again. Maybe there is a better way. In this episode I give a few examples of unique ways to fund your content business. ------ This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive my free goal-setting guide today. | |||
| Your Content Must Be Different. Here's How. (421) | 20 Nov 2023 | 00:06:31 | |
The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the clutter. Today we talk about two things you can do to change that. ------ This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Critical Content Productivity Tips (420) | 13 Nov 2023 | 00:06:02 | |
Last week I listened to a best-selling author give a masterclass on writing and content productivity tips. In this episode I go through the ones that impacted me the most. Show links: This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Should You Change Your Brand Name? (419) | 06 Nov 2023 | 00:07:02 | |
Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. It's holding you back. It's time to make a change. Here's my story about making two big name changes. I think it will help. Also, here's my friend Jay Clouse's story of his name change (with some amazing results). Content Entrepreneur Expo - Registration is now open. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| 5 Website Fixes to Make Today (418) | 30 Oct 2023 | 00:09:20 | |
I just refreshed my entire website and made five important changes. Here they are! One, make it personal. Have the copy come from you, not the third person. Two, lean in to what makes you, well, you. Your differences are a positive. Accentuate that. Three, you should have only one major CTA. The most important is that they start to receive regular communication from you. You can sell them things once they come to know, like and trust you. Four, you don't have to put everything in your copy. Where you can, write secondary articles and just link to those. And finally, the welcome sequence is a must, for no other reason that if the subscriber confirms and then replies to an email, your deliverability should skyrocket. Show links: This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| John Mulaney vs. Louis CK: Choose Your Content Business Model (417) | 23 Oct 2023 | 00:05:44 | |
John Mulaney and Louis CK (before all the trouble) have two very different models as content creators. In this episode, Joe breaks down the differences between them and how YOU (the content entrepreneur) need to choose which one you want in order to be truly successful. Show links: This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| The No-Click Social Media Strategy (416) | 16 Oct 2023 | 00:05:03 | |
Website traffic from social media sites has fallen off a click for most media, brand and creator sites. Can we even use social media to help our business anymore? This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| The AI Consulting Freeze + 3 Creator Trends (415) | 09 Oct 2023 | 00:05:52 | |
Joe's fall travel has begun. The good news is that Joe is listening to the trends. In this podcast, JP breaks down four key trends, including the move to in-person events, the AI-spending freeze in consulting, an overall spending indicator (student loans) and more. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| How to Quit Your Job and Start a Content Business (414) | 02 Oct 2023 | 00:11:00 | |
Here's everything you need to know to quit your current corporate position and start a content business. My wife and I (and an amazing group of people) started Content Marketing World in 2011. This is the first year the event is not in Cleveland. I'm a bit sad about this move, but I totally get it. It's so much easier to attract international travelers to a location like DC (direct flights in many cases). That said, I'm a Cleveland homer and want CLE to succeed (which is why our new event, Creator Economy Expo, will be in Cleveland in May). Instead of doing the same old "here's how to be great at content marketing" speech, I decided to do something completely different. Over the past 12 months, I've been approached by so many marketers looking to leave the corporate world and start their own content businesses. I figure there will be many of these people at CMW as well. So, that's my speech: The Blueprint on How to Quit Your Marketing Job. Here's a running list I put together on how to quit your marketing job and start a content business. 1. Don't quit your job until you've starting the process of quitting your job (see below). 2. Most fail. You need to know that. Half won't make it five years. 3. Those that do make it (as content creators) are incredibly happy (only two percent regret the decision). 4. First thing's first: Nail your story. Being a generalist doesn't work. What's your expertise? What will you be known for? 5. Think about: Who your specific audience will be? What will you send them? What do you want them to achieve? 6. Focus on something you can be amazing at and forget the rest. 7. Start before you quit: find the story, start your newsletter (maybe a website as well), build out your presence on LinkedIn. Be great at one platform. 8. If you have proprietary processes with your company (that don't belong to the company) save them on a personal drive. 9. Write down your goals and review them often. What do you see this becoming? How will you measure success? 10. Talk to your family. When you start a business, everyone is involved (like it or not). 11. Put aside at least six months of expenses. 12. Find a good accountant and lawyer. 13. Begin the process of lowering your expenses. Things like going to one car or ending one or two streaming services. 14. Actually start the legal side of the business (LLC?). You can do this before you quit. 15. Separate your accounting and finances now. Get a business credit card. 16. What will you do about insurance? 17. Check the agreement you have with your current company. What can you do with a business while you are still working a day job? 18. Make three lists: Mentors (people who've done it - successfully or not) to set up coffee meetings. Contacts (who can help refer business to you in the future) and Future Clients (who can help support your business financially in the future). Keep these lists fresh. 19. Generate revenue before you leave your job. The quicker to revenue the more likelihood for success. 20. When you are a month or so out (but make sure you are ready) have a conversation with your boss. "I love working here...but I'd like to start my own business in the future." Your goal, if possible, is for your current company to be your first customer. 21. Build your internal network at your company now. Odds are your first job will come via someone at your current company. The more internal champions the better. 22. The most successful content creators who leave a "real" job have many ways they generate revenue. The more the better. Top five are consulting, books, online courses and workshops, affiliate marketing and sponsorship. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Stop Playing Small: The Creator Lessons That Hit Me Hardest at CEX (511) | 01 Sep 2025 | 00:05:49 | |
I just got back from the 4th Annual Content Entrepreneur Expo (CEX) and my notebook is full. In this episode, I share the biggest lessons that every creator needs to hear:
These insights hit me hard, and I think they'll do the same for you. Listen in, take notes, and let's rethink how we build as creators. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe's new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links:
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| How to Build Your Content Marketing Empire [Special Episode] with Louis Grenier (413) | 25 Sep 2023 | 00:38:51 | |
If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "Everyone Hates Marketers." If you like this episode, please subscribe to Everyone Hates Marketers. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Why You Need to Buy Direct (412) | 18 Sep 2023 | 00:06:24 | |
The tide has turned over the past decade. Today, most creators do not control their own content distribution. We've lost direct access to the audience. So, no asset. No data. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| I Wish I Knew These Five Things Before Starting a Content Business (411) | 11 Sep 2023 | 00:06:32 | |
I started my first business in 2007. I squandered about two years time because I didn't understand these concepts. Here are five distinct ways you can grow your content business (that I wish I knew then). This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Content Creator Survival Tips (410) | 04 Sep 2023 | 00:06:03 | |
This week, Joe answers a listener question about how to survive with your content creator business when your audience is still very, very small. Hint: There isn't just one way. Here are a number of survival tips that will help. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| The Content Opportunity in Aging: Interview with Brian Clark (409) | 28 Aug 2023 | 00:34:40 | |
A special Content Inc. episode with content pioneer Brian Clark. Brian talks about the longevity economy and the special opportunity creators and marketers have by understanding the market changes around aging. For more information on the longevity economy, check out Brian's site LongevityGains.com. Listen to the previous episode with Brian about the creatory economy at Content Inc. episode 297. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Time to Stop Publishing on Amazon (407) | 21 Aug 2023 | 00:05:02 | |
There have been a slew of AI-generated books being published on Amazon and Goodreads in the names of legitimate authors. In today's podcast, Joe breaks down a horrific example from author Jane Friedman. Simply put, Amazon might have outlived its usefulness as a bookseller for independent authors. Today's link: I Would Rather See My Books Pirated by Jane Friedman This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| You Plan an Exit When You Start the Business (406) | 14 Aug 2023 | 00:06:23 | |
I know...another podcast about exit strategies. Don't worry. This one goes through a very easy three-step process that every entrepreneur should be employing. Make this one worth your time! This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Big Announcement [My Next Chapter] (405) | 07 Aug 2023 | 00:07:04 | |
Big news this week as we have sold The Tilt and Creator Economy Expo to our partners at Lulu. My role is changing a bit, and I'm excited to announce a new book services business that's important for content creators. Listen in for the details! This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| What To Do with AI (404) | 31 Jul 2023 | 00:06:27 | |
I spent the week listening to AI experts and marketing professionals living in the world of artificial intelligence. I have some thoughts on what we need to do. Be warned! This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Pricing and Why We Won't Go Back (403) | 24 Jul 2023 | 00:05:19 | |
The majority of creators and agencies still struggle with how to display pricing information. Here are a couple of examples of good and bad pricing methods and what you need to do right now with your pricing. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| 60 Days to Live Mentality | 25 Aug 2025 | 00:02:42 | |
What if you only had 60 days left to live? In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life. Instead of letting busy work, endless scrolling, or meaningless meetings dominate your days, the 60 Days to Live Mentality forces you to ask:
Joe explains how this simple but radical lens creates clarity, strengthens relationships, and drives focus on the projects that actually move the needle. Takeaway: You don't need a crisis to start living with urgency. By aligning your daily calendar with what matters most, you'll make better decisions, create more impact, and build a business—and life—that lasts. Challenge for you: Take 10 minutes today. Write down what you'd do if you only had 60 days left. Then compare it with how you're actually spending your time. The difference will show you what needs to change. For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe's new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links:
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| Threads: 4 Critical Insights (402) | 17 Jul 2023 | 00:05:43 | |
Joe runs through four interesting insights when it comes to Twitter's new competitor (Threads). See if you agree or not. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free.
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| Do This One Thing [Mid-Year Checkup] (401) | 10 Jul 2023 | 00:05:42 | |
It's the middle part of the year, which makes now a great time to look at how you are going to finish the year. I think I have the perfect word for you over the next six months. Here it is. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free.
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| 3 Podcasting Tips for Special Episode #400 | 03 Jul 2023 | 00:05:45 | |
A very special Content Inc. episode. Number #400. In it, I share three tips for the success of this podcast and hopefully give you some insight on how to integrate podcasting into your content entrepreneur business. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free.
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| The Content Change that Turned Seth Rogen Into a Success (399) | 26 Jun 2023 | 00:05:04 | |
When comedian Seth Rogen started out in comedy, he received a piece of advice that changed the course of his entire career. Fortunately, Seth learned this at a young age. So many content creators never make this change. Now is your chance to make the change that Seth made. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Are You Useful? (398) | 19 Jun 2023 | 00:04:37 | |
So many content creators fail to present their content as useful. At best, it comes off as information. You are not in the information business. You are in the results business. Present it as such. This episode is sponsored by Lulu.com Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Say What It Is (397) | 12 Jun 2023 | 00:04:49 | |
Often we are so concerned with the marketing that surrounds the thing that we don't say what the thing actually is. In this episode, we breakdown a newsletter landing page and what you need to have on it to be successful. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Adding a Nonprofit Purpose to Your Content Business (396) | 05 Jun 2023 | 00:06:48 | |
Every content entrepreneur needs to have a portion of their time dedicated to a giving, or philanthropic, nonprofit goal. Here's an example of how to think about it and make it happen. More information on The Orange Effect Foundation - https://theorangeeffect.org/ This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Underpriced Attention (395) | 29 May 2023 | 00:04:47 | |
At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like email, podcasting and even Instagram. Here's a few examples and some opportunities to think about when considering getting attention at half the price. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Content Creator Secrets with Jay Acunzo and Nathan Barry (394) [Special Episode] | 22 May 2023 | 00:45:31 | |
A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ConvertKit. These two professional content creators take a deep dive into what it takes to be a successful content entrepreneur. Idea bombs (and secrets) explode in this very special (and candid) episode. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| When to Outsource: A Simple Guide (393) | 15 May 2023 | 00:04:53 | |
To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good at will most likely never be successful. In this episode I give a couple examples of when to outsource and end with a simple guide on when to keep something and when to outsource it. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| The 6 Mindset Shifts That Separate Creator Winners from Quitters | 18 Aug 2025 | 00:07:48 | |
Most creators don't fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurship, I've seen what separates the ones who win from the ones who quit. In this episode, I share six powerful mindset shifts that can change your entire trajectory as a creator. You don't need to adopt all of them today... pick one, live it, and watch what happens. What You'll Learn in This Episode:
Resources & Links:
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| What It Takes to Become a Successful Content Entrepreneur [Research] (392) | 08 May 2023 | 00:12:49 | |
In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt. From the research, he shares the five key findings for CE success.
Get the full Content Entrepreneur Research here. And...get the Creator Economy Expo digital pass here. Use coupon code FOMO to save $100. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Are You Goal Settling? (391) | 01 May 2023 | 00:06:54 | |
More talk about goals, but with a different angle. Is it possible to set the right goals, but then settle at the last minute for less than you are capable of? Here's more thinking about my marathon endeavor, and how I almost missed the entire experience. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Time to Rethink Your Destination? (390) | 24 Apr 2023 | 00:05:05 | |
Your journey as a content creator could (and should) be amazing, but only if the destination is worthy. Now is the perfect to to think (or rethink) about where you are headed as an entrepreneur and whether you need to make a change today. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Time or Money: What's More Important? (389) | 17 Apr 2023 | 00:04:53 | |
So many times we don't do the proper equations when it comes to time versus money. Time is our most valuable asset, but often we do not treat it as such. Here's a fresh reminder and a few examples for you. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Jay Clouse on the Science Behind Successful Content Creators (388) | 10 Apr 2023 | 00:24:36 | |
A special episode with Jay Clouse, founder of Creator Science. Jay unpacks a number of issues, including:
Get more of Jay Clouse at Creator Science. See Jay speak at Creator Economy Expo, May 1 to 3 in Cleveland, Ohio. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| 3 Ways to Stand Out in a Sea of Content Clutter (387) | 03 Apr 2023 | 00:05:08 | |
We talk about three methods: audience and content focus, platform tilting, and recombination as valid ways to break through all the content clutter out there and find an audience that knows, likes and trusts you. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Your Content Project Failed. Here's How to Deal with It (386) | 27 Mar 2023 | 00:06:25 | |
Fight as we may, sometimes you fail. It just happens and often we don't have all the answers to why. But could your failure be an opportunity? Perhaps. Here's two ways to look at your content creation failure that, hopefully, will make you joyous instead of deflated. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| 3 Insights on Holidays, Patience and Meetings (385) | 20 Mar 2023 | 00:06:06 | |
Three different thoughts and ideas this episode. The first considers why starting a holiday could be an amazing opportunity for your business. The second talks about the most important skill for content entrepreneurs - patience. The third is a pro-tip before you go into that next meeting. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Your Content Creator Vision Quest (384) | 13 Mar 2023 | 00:07:11 | |
Sometimes we forget why we do the things we do as content creators and content entrepreneurs. In this episode, Joe takes a page from the movie "Vision Quest" as a peptalk for those content creators who need to hear this the most. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. -------Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| THE 5 Critical Strategies for Content Entrepreneurs (383) | 06 Mar 2023 | 00:08:19 | |
Over my 15+ years as a content entrepreneur, there have been five critical strategies I've employed that have made my journey a success. They include.
I go through each one in detail in this episode. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. -------Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive the first chapter of my new book for free. | |||
| Forced Networking (for content creators) | 11 Aug 2025 | 00:03:52 | |
Most of the time, content creators are alone...working on content. While this can be productive for the content, it's not good for your mental health or overall business (if you need to be more creative or sell things). So we must network, and often, we need to use forced networking. In this episode, I talk about three ways to do it:
This process has been instrumental in my creator success. It will be for you as well. Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/ Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/ ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get my personal newsletter today and receive my free goal-setting guide today. | |||
| Turning Your Passion into a Content Business (382) | 27 Feb 2023 | 00:05:01 | |
I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does. In this episode, we break down Jay Baer's new tequila content business and how he succeeded around his passion. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. -------Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more on building your content creation business by subscribing to TheTilt.com newsletter. | |||
| Patience and Hadestown (381) | 20 Feb 2023 | 00:04:50 | |
It took over 12 years for Hadestown, the musical, to go from initial production to a Broadway musical, where it ultimately won the Tony awards for best musical of the year in 2019. This is a lesson that content entrepreneurs need to hear. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. -------Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more on building your content creation business by subscribing to TheTilt.com newsletter. | |||
| Why You Need to Edit like Lizzo (380) | 13 Feb 2023 | 00:04:40 | |
For Lizzo's new album, she created 170 songs, but only published 12. In this episode, we talk about how Lizzo is making the correct editorial decisions, and so should you. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. -------Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more on building your content creation business by subscribing to TheTilt.com newsletter. | |||