Digital Marketing Strategist and Video Marketing Expert Deb Szabo helps business owners transform their online presence through strategic content creation, AI-powered marketing solutions, and engaging video strategies.
As a trusted authority in digital transformation, Deb empowers entrepreneurs and business leaders to:
Master video content creation that converts followers into customers
Leverage AI tools for enhanced marketing efficiency
Build lasting brand authority through strategic digital presence
With deep expertise in consumer psychology and digital marketing innovation, Deb provides actionable strategies that help businesses stand out in the crowded digital space. Her unique approach combines proven marketing techniques with cutting-edge AI technology to deliver measurable results.
Whether you're looking to enhance your video marketing skills, implement AI-driven solutions, or develop a comprehensive digital strategy, Deb offers practical guidance that transforms business challenges into growth opportunities. Join her podcast for expert insights on digital marketing, video content creation, and AI implementation strategies that drive real business results.
She empowers you to know how to capture content to connect with your audience and convert followers into customers.
With an insatiable curiosity of buyer behaviour and her professional ability to facilitate solutions. She helps businesses build brand authority to connect their audience and grow business. Deb can see opportunities beyond the everyday idea. As a Digital Marketing Strategist and Video Marketing Coach, she helps you transform business with practical tips and techniques.
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Black Friday Ads 2025: How to Amplify Your Offer Fast
Season 3
Friday, October 31, 2025 • Duration 14:13
Want your Black Friday offer seen by thousands — without wasting ad spend?
In this episode of Content Catalyst, Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes to unpack how to amplify your message with Meta ads that convert.
You’ll learn when to start your campaigns, how to build your warm audience before the Black Friday rush, and the creative mix that stops the scroll. Stacey shares her proven system for lead generation, retargeting, and ad budgeting, even if Meta feels confusing.
💌 Stay ahead this season. Subscribe to Deb’s newsletter for weekly content and campaign strategies: https://debszabo.com/
👀 IN THIS EPISODE, DEB & STACEY COVER:
✅ When to start your Black Friday ads (hint: it’s now) ✅ How to build your warm audience before the sale ✅ The “warm-up window” strategy to slash ad costs ✅ Creative formats that convert: video, image & carousel ✅ Common ad mistakes to avoid this holiday season ✅ Budgeting for list-building vs. sales campaigns ✅ How to retarget your best prospects for profit
💡 This is Part 5 of the 10-part Black Friday Lead Machine series, guiding you from offer to launch.
🕒 TIMESTAMPS
00:00 – Intro: Your Final Step to Black Friday Success 01:00 – Why You Need to Amplify with Ads 02:00 – When to Start Running Your Black Friday Ads 03:00 – The Warm-Up Window: Building Your List Early 04:30 – Targeting & Audience Strategy 06:00 – Why Creative and Copy Matter More Than Ever 07:30 – Common Mistakes in Ad Campaigns 09:00 – Creating Multiple Ad Formats That Convert 10:30 – Budget Tips for Black Friday Campaigns 12:00 – Retargeting: Turning Warm Leads into Buyers 13:00 – Recap & How to Join the Black Friday Lead Machine
💼 WORK WITH DEB SZABO Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.
👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo
💼 Work With Stacey Hughes Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.
👉 Work with Stacey at staceyhughes.co Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.
Black Friday Assets 2025: The Visual Strategy That Sells
Season 3
Thursday, October 30, 2025 • Duration 12:17
Want your Black Friday campaign to pop instead of blending in with everyone else’s?
In this episode of Content Catalyst, Deb Szabo, marketing strategist and creator of the Black Friday Lead Machine, teams up with Facebook Ads expert Stacey Hughes to reveal how to create recognisable, high-converting visual assets for your Black Friday promotions.
You’ll discover how to build a cohesive look across every platform using Canva templates, AI design tools, and contrasting colours that drive clicks. Deb and Stacey share practical design systems you can apply instantly to boost visibility and conversion.
💌 Want more campaigns that convert? Join Deb’s newsletter at https://www.debszabo.com/ for weekly content marketing and promotion insights.
👀 IN THIS EPISODE, DEB COVERS:
✅ How to create consistent Black Friday branding across platforms ✅ Smart use of colour psychology and contrast for clicks ✅ Canva + AI tools to repurpose and extend your visuals ✅ Essential promo assets (banners, templates, ad graphics) ✅ How to use props, photoshoots, and video clips to stand out
🕒 TIMESTAMPS
00:00 – Intro: Why your campaign visuals matter 01:00 – Meet Stacey Hughes: Facebook Ads & design expert 01:45 – Consistent branding across your Black Friday campaign 02:30 – Canva templates & choosing your campaign colour palette 03:15 – Using accent colours & contrast to boost clicks 04:00 – Creating promo assets: banners, headers & email graphics 05:00 – Design templates for posts, reels & carousels 06:00 – Video content tips: hero clips, props & recognisable visuals 07:15 – Essential ad assets: image, carousel, reel covers 08:15 – How to repurpose content for paid and organic reach09:00 – Standing out from cookie-cutter Canva templates10:00 – Using AI tools to update visuals & extend photoshoots11:00 – Key takeaway: Make your brand visible and memorable11:40 – Next episode teaser: Building your Black Friday ad campaigns
Black Friday 2025: Pricing Psychology That Converts 4x - Part 3
Season 3
Thursday, October 30, 2025 • Duration 22:26
Marketing strategist Deb Szabo and Facebook ads expert Stacey Hughes reveal the pricing psychology and "magic numbers" that make people click and buy during Black Friday campaigns—without devaluing your brand.
✅ Pricing psychology principles that trigger buying decisions during Black Friday ✅ The "magic numbers" that increase click-through rates and conversions ✅ How to structure pricing without discounting your core products ✅ Strategic pricing models that protect your brand value while maximizing revenue
⚠️ Urgent Update: Black Friday is November 28th, 2025—start testing your pricing strategies NOW to optimize conversions before the rush.
⏰ TIMESTAMPS ⏰
0:00 Introduction to Black Friday Pricing Psychology 2:30 The Magic Numbers That Make People Buy 5:45 Pricing Strategies Without Discounting 8:20 How to Structure Bundles and Offers 11:00 Testing Your Pricing Before Black Friday Common Pricing Mistakes to Avoid Pricing for Different Buyer Segments Action Steps for Your Campaign
Black Friday Offers 2025: 8 Cash Boost Ideas for Any Business
Season 3
Thursday, October 16, 2025 • Duration 22:52
Think Black Friday is only for retailers or discounts?
In this episode of The Content Catalyst Show, host Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes from Fab Ads to unpack 8 powerful Black Friday offer types any business can use to generate a cash injection and grow your list — without lowering your prices or hurting your brand.
From core-offer cash boosts and value bundles, to mini offers, Ascension upgrades and done-with-you services, Deb and Stacey share proven strategies that protect your price integrity and get results fast.
✅ Why any business can (and should) join Black Friday ✅ 8 smart offer types that don’t rely on discounting ✅ How to bundle, ascend, or mini-offer your way to more sales ✅ The fastest way to get a pre-holiday cash injection ✅ Real examples from Deb’s Content Catalyst and Stacey’s Fab Ads ✅ How to time and launch your offers for maximum conversion
⏱️ Timestamps (22:59 total)
00:00 — Intro: Why Black Friday isn’t just for eCommerce 01:35 — The mindset shift: Protect your brand, boost your cash flow 03:00 — Offer #1: Core Offer Cash Boost 05:00 — Offer #2: Bundle & Value Stack 07:20 — Offer #3: Mini Offer (Low-cost, high-value entry) 10:00 — Offer #4: Ascension Offer for existing clients 12:00 — Offer #5: Done-For-You / Done-With-You Services 14:30 — Offer #6: Event or Experience Offer 16:30 — Offer #7: Membership or Recurring Revenue Offer 18:30 — Offer #8: Partnership or Affiliate Collab Offer 21:00 — Recap + How to join the Black Friday Lead Machine 22:30 — Next Episode: The Magic Numbers That Make Offers Convert
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Why You Need a Black Friday Campaign
Season 3
Wednesday, October 8, 2025 • Duration 19:26
Black Friday is fast approaching and if your business needs a cash injection before the end of the year, this 10-part Content Catalyst series with Deb Szabo and Facebook Ads expert Stacey Hughes is your roadmap. In this kickoff episode, Deb and Stacey share why Black Friday isn’t just for retailers, how service providers and digital entrepreneurs can leverage it, and what to do now to prep your offer before November hits.
Episode Highlights
- Why Black Friday matters for all types of businesses — not just eCommerce
- How Australians spent $6.8 billion during last year’s Black Friday weekend — and how to get your share
- Ways to create strategic offers without discounting or “cheapening” your brand
- The importance of list building and pre-launch campaigns in October
- How to audit last year’s campaign to identify what worked and what to tweak this year
- Why simple, streamlined tech stacks and sales funnels drive more conversions
🎯 Register for the Black Friday Lead Machine: blackfridayleadmachine.com - October 22nd-24th sprint to build your offer, content & ads.
What if the ONE thing holding back your business growth isn't expertise or offers... but simply your reluctance to press record?"
Marketing strategist Deb Szabo reveals why women over 45 delete seven videos before publishing one, and how to break this cycle with practical confidence-building strategies.
👀 In this video, Deb Szabo explains: ✅ Why camera reluctance is a major business growth blocker, especially for women over 45 ✅ The three key roadblocks preventing content creation (tech, messaging, camera confidence) ✅ How to channel your "inner bro" to overcome perfectionism ✅ Practical lighting and filter tips that make a dramatic difference ✅ Why focusing on your avatar eliminates self-consciousness
⚠️ 2025 Update: Women who wait for "perfect" conditions miss critical content opportunities while competitors build audience connection through consistency!
⏰ Timestamps ⏰ 0:00 The #1 Business Growth Blocker 2:15 Three Camera Reluctance Factors 4:30 The Four Camera Personalities 7:00 Lighting & Filter Secrets 10:15 Getting Started Action Steps
🎯 Want to learn more? Watch next:
Content Planning for Camera-Shy Entrepreneurs
Want to stay updated on video marketing tips & templates? 📧 Join the Content Catalyst newsletter: https://debszabo.com/newsletter
NEXT STEPS
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How to Easily Repurpose One Video into 15+ Pieces of Content
Season 2
Wednesday, March 12, 2025 • Duration 37:11
The Simplest Way to Repurpose Your Content Across Platforms
Marketing strategist Deb Szabo reveals her streamlined system to turn one video into 15+ pieces of content across 7+ platforms - perfect for small business owners and solo operators.
👀 In this video, Deb Szabo explains: ✅ How to create one strategic video that becomes your content engine ✅ The complete tech stack for efficient content repurposing in 2025 ✅ A step-by-step workflow using AI to multiply your content ✅ How to build a searchable content library that boosts your SEO
⚠️ 2025 Algorithm Update: Search engines now prioritize multi-platform presence and recent content - having content across YouTube, blogs, and social media significantly increases your visibility!
⏰ Timestamps ⏰ 0:00 Introduction to Content Repurposing 2:15 Why Repurposing is Essential in 2025 4:30 The 7-11-4 Rule for Converting Strangers to Buyers 7:00 Step-by-Step Repurposing System 10:15 The Complete Tech Stack for Content Creation
🎯 Want to learn more? Watch next:
AI Image & Video Generators for Small Business
Want to stay updated on content marketing tips & templates? 📧 Join the Content Catalyst newsletter: https://debszabo.com/newsletter
The Tech Stack You Need
You don't need expensive equipment or complicated software. Here's what I use:
NEXT STEPS
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Brand Power: Create Your Signature Video Style #42
Season 2
Sunday, March 2, 2025 • Duration 20:23
Branding goes far beyond logos - it's the combination of visual cues, tone, style, positioning, and how you make people feel. For video content creators, it's your content's DNA that helps you stand out in a crowded digital landscape.
Is your brand forgettable online? Marketing strategist Deb Szabo reveals how to create a signature brand style on camera that makes you instantly recognizable.
✅ Three consistent elements to become recognizable and memorable on camera
✅ How to create a signature brand style that helps algorithms understand your content
✅ Practical production and post-production techniques to elevate your brand
✅ How to authentically position yourself as a key person of influence
⚠️ SPECIAL EVENT: Join Deb's upcoming 3-Day Video Podcast Challenge! Create a YouTube video podcast that ranks and repurposes into 15-20 content pieces across 7 platforms. https://www.debszabo.com/
⏰ Timecodes ⏰
0:00 What is Brand Power?
1:05 Invitation to Video Podcast Challenge
2:40 Introduction to Creating Your Signature Brand Style
3:15 Visual Elements: Production Side
3:30 Backdrop and Props
5:00 Clothing and Style
6:05 Filming Style and Camera Angles
How to make a video multi part series Part 2
Season 2
Thursday, February 13, 2025 • Duration 19:55
How to create a video series or repeatable formats of content, Marketing Strategist and Video Coach Deb Szabo reveals the essential steps to create memorable, recognisable content formats that engage viewers and simplify your content creation process.
Learn how to develop signature content styles that build brand consistency and audience loyalty.
Key Points Two main content format types:
Repeatable themes and Multi-part series Five steps to create effective content formats How to maintain brand consistency while creating engaging content
⏰ Timecodes ⏰
0:00 Introduction & Free AI Training Announcement
1:15 Recap of Part 1: Benefits of Repeatable Content
2:30 Types of Content Formats
4:45 Examples of Successful Content Formats
7:20 Five Steps to Create Your Format
12:15 Theme Consistency Tips
15:30 Production Guidelines
18:45 Time-Saving Tools
20:00 Final Tips & Next Episode Preview
Resources Mentioned CapCut (Video editing tool with teleprompter)
Learn how to develop a winning video series formula that builds authority.
Deb Szabo, Marketing Strategist and Video Coach, reveals the secrets behind creating engaging video content that keeps viewers coming back for more. and increases audience engagement.
Key Points:
➡️ The power of repeatable themed content in building audience loyalty and recognition
➡️ How consistent formats improve production efficiency and algorithm performance
➡️ Strategic approach to positioning yourself as a go-to expert in your niche
⏰ Timecodes ⏰
0:00 Introduction to Binge-Worthy Content
2:15 What is Repeatable Themed Content?
4:30 Benefits of Video Series Format
7:45 Production Efficiency Tips
10:30 Building Brand Recognition 13:15 Establishing Credibility
15:45 Preview of Next Episode
Resources Mentioned: CapCut - Free Video Editing Software
What to Do Next:
FREE VIDEO EDITING TRAINING - Wednesday, February 5th, 2025 Join Deb for a beginner-friendly workshop where you'll learn: How to edit videos using CapCut desktop Import and export techniques Adding B-roll, music, text, stickers, and captions Register now to accelerate your video content creation journey!
This Video is For You If You're Interested In: Content Creation Strategy Video Marketing Personal Branding Social Media Growth Digital Marketing Business Visibility Content Planning
💼 WORK WITH DEB SZABO Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.
👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo
💼 Work With Stacey Hughes Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.
👉 Work with Stacey at staceyhughes.co
Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.
The Black Friday Lead Machine Sprint Join Deb and Stacey for a 3-day live implementation sprint (October 22-24, 2025) where you'll build your complete Black Friday campaign:
Day 1: Create your offer with strategic pricing using the Black Friday bot + build promotional assets
Day 2: Produce your sales video with proven templates and shortcuts
Day 3: Set up list-building and retargeting ad campaigns that convert
Early Bird Investment: $297 (regular $497)
VIP Bundle Available: Includes Kajabi sales page templates, email swipe copy, Canva graphics, CapCut video templates, plus personalized 1:1 strategy session
Done-For-You Service: Limited spots for complete campaign setup (offer creation, sales pages, email sequences, ad campaigns)
Why Pricing Matters NOW With Black Friday landing on November 28th, 2025, October is your window to test pricing strategies and build your audience. Starting your list-building campaigns now allows Facebook's algorithm to optimize for buyers before the competition intensifies in November.
Key Takeaway The "magic numbers" in Black Friday pricing aren't about how much you discount—they're about how you structure value, create urgency, and speak to buyer psychology. Strategic pricing protects your margins while converting more customers.
Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.
👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo
Work With Stacey Hughes
Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.
👉 Work with Stacey at staceyhughes.co Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.
10:15 List Building vs Direct Sales Strategy
13:30 Facebook Ads for Black Friday Campaigns
16:00 Black Friday Lead Machine Challenge Details
18:45 Next Episode Preview & Sign-off
RESOURCES 🎯
Register now: blackfridayleadmachine.com for the October 22nd-24th sprint Want to stay updated on Black Friday marketing tips & templates?
Deb Szabo helps small businesses and entrepreneurs build brand and business through her: Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources
Deb Szabo helps small businesses and entrepreneurs build brand and business through her:
Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library
Content Catalyst Blueprint program: Get a Content Marketing Strategy with custom ai prompts to fast track your content system for you and your team, this on-demand program also includes LIVE momentum sessions Enrol Now: https://debszabo.com/blueprint
Deb Szabo helps small businesses and entrepreneurs build brand and business through her:
Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library
Content Catalyst Blueprint program: Get a Content Marketing Strategy with custom AI prompts to fast track your content system for you and your team, this on-demand program also includes LIVE momentum sessions Enrol Now: https://debszabo.com/blueprint
Get a Content Marketing Strategy with custom ai prompts to fast track your content system for you and your team, this on-demand program also includes LIVE momentum sessions
What to Do Next Join Deb's free AI for Marketing training on Wednesday, February 19th to learn how to leverage AI for efficient video content creation. https://www.debszabo.com/ai-marketing-2025
This Video is For You if You're Interested in: Content Marketing Strategy Video Content Creation Personal Branding Social Media Marketing AI Tools for Content Brand Consistency Content Planning
Work with Deb Szabo
Content Catalyst Membership
Join the online marketing hub designed to help you create strategic content marketing, strengthen your brand presence, and drive revenue growth.
Content Catalyst Blueprint
Transform your marketing with this practical online course that provides a comprehensive content marketing strategy and actionable plan for your business.
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