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Explore every episode of the podcast Content, Briefly
Dive into the complete episode list for Content, Briefly. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Give your content a (different) job with Ronnie Higgins | 10 Apr 2026 | 00:38:14 | |
This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a... | |||
| How Every Builds Content as an AI-Native Company with Katie Parrott | 08 Apr 2026 | 00:43:36 | |
In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks like to build AI into a content workflow from the ground up. Katie walks through how her role... | |||
| The Freelancer Niche Explosion | 16 Feb 2026 | 00:27:07 | |
In this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists. They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the ol... | |||
| OnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content | 19 Feb 2024 | 00:46:07 | |
In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more. ************************ Timestamps: 00:00 Intro ... | |||
| Crossbeam: Sean Blanda on building a 55,000-person newsletter | 12 Feb 2024 | 00:37:21 | |
In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment. ***********************... | |||
| Sumo Logic: Zoe Hawkins on creating space for curiosity | 05 Feb 2024 | 00:37:14 | |
In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much... | |||
| WorkRamp: Fara Rosenzweig's multimedia content playbook | 29 Jan 2024 | 00:44:49 | |
In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more. ************************ Timestamps: (00:00) - Intro (02:05) - Who is Fara Rosenzweig? (0... | |||
| Switchboard: Molly Talbert on redefining content marketing personas | 22 Jan 2024 | 00:28:47 | |
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, cre... | |||
| Calendly: Emily Triplett Lentz on rethinking content for 2024 | 15 Jan 2024 | 00:40:37 | |
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG... | |||
| The Remote Company: Nicole Lee on multi-brand content strategy | 08 Jan 2024 | 00:35:25 | |
On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss: - How Nicole manages content across multiple brands - How she stays in touch with customer needs and feedback - The moment her company realized its messaging was broken 👉 You can... | |||
| Aura: Alina Benny's journey to 1 million pageviews/month | 02 Jan 2024 | 00:32:25 | |
On episode #38, Jimmy speaks with Alina Benny from Aura. They discuss: - How Alina built a rock solid bench of freelancers - Why attention to detail and SOPs are the not-so-secret key to success - How she runs a massive blog with a tiny team 👉 You can ... | |||
| Dovetail: Caitlin Burns on the "how and why" of content at scale | 18 Dec 2023 | 00:41:52 | |
On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss: - How Caitlin scaled content production to 50 articles/month - Her process for making sure every piece is reviewed by an SME - Why she's rolling our her content strategy in di... | |||
| Podia: Benyamin Elias on the creator economy opportunity | 11 Dec 2023 | 00:40:09 | |
On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss: - Why Podia's content focuses almost exclusively on showcasing customers - How SaaS companies can leverage creators' skills and audiences - How to market a multi-product app wit... | |||
| Is Content Theater a Good Strategy? | 04 Feb 2026 | 00:21:33 | |
In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape perception, legitimacy, and trust. They debate when content breadth can be more valuable than dept... | |||
| Code Climate: Hillary Nussbaum's "back to basics" approach for technical marketing | 04 Dec 2023 | 00:30:50 | |
On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss: - How her start in reality prepped for marketing to technical buyers - The fundamental marketing principles that power Code Climate's strategy - How (and why) she's so ... | |||
| Kaleigh Moore: Reflections on her 10-year freelance career | 27 Nov 2023 | 00:39:48 | |
On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss: - How she's built a business she loves running - How she secures great projects over and over again - Tips for diversifying income streams and chasing novelty 👉 You can ... | |||
| OGM: Nigel Stevens on what SaaS buyers really want | 20 Nov 2023 | 00:28:48 | |
On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss: - Why no one trusts B2B SaaS content - Why 80% of buyers still love Google - What content team should be doing in 2024 You can read the full report here: https://www.marketingog.co... | |||
| Animalz: CEO Ty Magnin on the state of content | 13 Nov 2023 | 00:31:33 | |
On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss: What Ty is learning from customers and sales How important will SEO be in 2024? His recommendations for diversifying content 👉 You can follow Ty Magnin on LinkedIn here: https://ww... | |||
| Kapwing: Greg Ciotti on the future of content marketing | 06 Nov 2023 | 00:46:59 | |
On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss: - Why Greg believes video is the future of content (for real this time) - Why learning new skills has been so much fun - How video is taking content marketers back to their roots... | |||
| MNTN: Mel Yap on the necessity of a well-rounded content program | 30 Oct 2023 | 00:26:21 | |
On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss: - Why MNTN doesn't rely on any single marketing channel - How mastering tools has become a career advantage - Why the content team meets weekly to look at metrics - How Mel balances con... | |||
| Living Cozy: Ash Read on content businesses and niche media sites | 23 Oct 2023 | 00:37:32 | |
On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss: - How Ash turned his side project into a full-time gig and then an exit - What B2B sites can learn from niche media sites like Living Cozy - The importance of learning too... | |||
| Recart: Aaron Orendorff on low-volume, high-impact content | 16 Oct 2023 | 00:48:08 | |
On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss: - Aaron's low-volume, high-impact content approach - Why he only measures data points with a dollar sign in front of them - Recart's unique SaaS + service model - Lessons lear... | |||
| Teal: Lia Zneimer's mission to turn 500,000 users into customers | 09 Oct 2023 | 00:42:29 | |
On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss: - How to convert 510,000 users into paying customers - What B2B marketers can learn from B2C (and vice vers`a) - Ideas for using social media more effectively - Lia's advice on care... | |||
| Freshpaint: A content strategy crash course with Mark Rogers | 02 Oct 2023 | 00:34:57 | |
On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss: - What strategy *actually* means and how to create one - Why Mark tackled small wins in his first month on the job - The reasons SEO isn't a priority for Freshpaint 👉 You can ... | |||
| The Invisible Work of Content Marketing | 27 Jan 2026 | 00:31:46 | |
In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact. They discuss how content fuels revenue and growth while remaining difficult t... | |||
| Ogilvy: Ashly Stewart on creating amazing user experiences | 27 Sep 2023 | 00:37:20 | |
On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss: - ELI5: What exactly is UX writing? - How Ashly approaches writing projects - How a career in content marketing prepared her for this new career - What content marketers can lea... | |||
| Mutiny: Stewart Hillhouse's "owned audience" framework | 18 Sep 2023 | 00:37:44 | |
On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss: - Mutiny's long-term approach to building trust - Why Stewart eschews SEO in favor of an owned audience approach - Why he doesn't milk content or community for metrics 👉 You... | |||
| Sacra: Jan-Erik Asplund's process for creating content worth paying for | 11 Sep 2023 | 00:35:21 | |
On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss: - How to create content when it's the product - Using repeatable content formats to increase velocity - Programmatically repurposing long-form content into useful snippets - H... | |||
| SimpleTexting: How Nathan Ellering tackled his first 90 days on the job | 04 Sep 2023 | 00:36:40 | |
"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss: - How Nathan approached his first 90 days on the job - How to ""pay the bills"" with SEO to free you up to try new things - Delivering on search intent without content... | |||
| Inscribe: How Brianna Valleskey ensures total sales/marketing alignment | 28 Aug 2023 | 00:37:35 | |
On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss: - Brianna's process for training (and being trained by) sales teams - How her team supports a long and technical sales cycle - Why "booked sales calls" is her favorite con... | |||
| Lasso: Jess Cook on her 12x "content repurposing multiplier" | 22 Aug 2023 | 00:40:42 | |
On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss: - How Jess markets, upsells and cross-sells a product with a ton of features - Why she's chosen to invest heavily in audio and video content - Her process for getting to know the cus... | |||
| Workweek: Ben Bradbury's advice on talent-first content strategy | 14 Aug 2023 | 00:50:42 | |
On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss: - Workweek's talent-first approach to B2B content - Why empowering your writers and creators is so important - How to repurpose content for maximum impact - How to run virtual ... | |||
| MessageDesk: Kyle Kuczynski on ruthless prioritization and outsized results | 07 Aug 2023 | 00:44:18 | |
On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss: - How Kyle scaled content as a marketing team of one - Addressing thousands of use cases with limited resources - How to choose topics when there are infinite choices This... | |||
| Zapier: How Lane Scott Jones proved a 454% ROI on content | 31 Jul 2023 | 00:45:27 | |
On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss: - How Lane calculated a 454% content ROI for Zapier - How she grew the team from four to 20 people - How (and why) Zapier publishes 85 articles each month - How A.I. is speed... | |||
| Voiceflow: Kristin Hillery on bringing a new category to market | 24 Jul 2023 | 00:35:43 | |
On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss: - Where content and brand overlap - Building a content strategy around a product - Why small teams and good vendors thrive together 👉 You can follow Kristin Hillery on Link... | |||
| 2026 Content Predictions | 05 Jan 2026 | 00:42:53 | |
In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their outlook for content marketing in 2026. They discuss themes like “back to basics,” platform‑nat... | |||
| Arrows: Stuart Balcombe on platform-native content and knowing your reader | 17 Jul 2023 | 00:34:37 | |
On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss: - Why Arrows doesn't have or want a content calendar - The importance of platform-native content - Why Arrows puts an "unsubscribe" link at the top of every newsletter 👉 You c... | |||
| Meta: Sonja Jacob and Mahu Sims on content ops and enterprise strategy | 10 Jul 2023 | 00:34:24 | |
On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss: - Enterprise content strategy and org chart - The huge importance of content ops - Advocating for resources, people and tools 👉 You can follow Sonja Jacob and Mahu Sim... | |||
| Minuttia: George Chasiotis on building an agency and navigating the "content recession" | 03 Jul 2023 | 00:35:11 | |
On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss: - How George started and grew Minuttia - The "content recession" - How Minuttia has protected itself from A.I. 👉 You can follow George Chasiotis on LinkedIn here: https://w... | |||
| Appcues: Ramli John's Multi-Pronged Strategy for Running a Mature Content Program | 12 Jun 2023 | 00:30:14 | |
On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show. Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their fre... | |||
| Forget the Funnel: Gia Laudi's Masterclass on Knowing Your Customers | 29 May 2023 | 00:36:43 | |
On this episode, Gia Laudi, CEO and Founder of Forget the Funnel joins Jimmy to explore customer leads, retention and metrics. Based in Quebec, Canada, Gia as a Product Marketing & Growth Advisor, Fractional Leader, Author & Co-creator of the Customer-... | |||
| Peak Freelance: Elise Dopson on the State of Freelancing | 15 May 2023 | 00:32:46 | |
Elise Dopson, powerhouse freelance writer and creator of Peak Freelance joins Jimmy on Content, Briefly to chat about the world of freelance writing. From starting a blog at the age of 12 and learning as much as she could, Elise quickly ascended to bec... | |||
| Clearbit: Analytics Expert Julie Beynon on Measuring Content | 01 May 2023 | 00:30:44 | |
Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit. Clearbit is a B2B data activation platform for marketing intelligence, helping its clients truly understand and identify prospects in their business. After a short stint in content... | |||
| Verblio: How Ryan Sargent Is Cutting Through the Content Echo Chamber | 14 Apr 2023 | 00:36:27 | |
On this episode of Content Briefly, Jimmy welcomes Ryan Sargent, Director of Content Marketing at Verblio. Verblio is a content marketplace with over 3,000 freelance writers that create various types of content each month, including blogs, podcasts, we... | |||
| Slite: Melanie Broder’s Focus on Thought Leadership and Great Writing Is Paying Off | 04 Apr 2023 | 00:41:38 | |
Melanie Broder, Head of Content at Slite (and an old co-worker of Jimmy’s!) joins the show today. Melanie is a writer and teacher in New York, who currently runs the Slite blog and newsletter. Slite is a modern knowledge base that drives action, though... | |||
| Shopify: Kam Jenkins on Taming Complexity and Winning With Great Process | 21 Mar 2023 | 00:36:11 | |
In this episode of Content, Briefly, Jimmy interviews Kameron Jenkins, content lead at Shopify. They discuss the operations of Shopify's content marketing team and the different types of content that they produce for their target audience. Shopify is a... | |||
| The 7—no, 8!—Skills Content Marketers Need to Thrive | 22 Dec 2025 | 00:45:07 | |
In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into e... | |||
| LaunchNotes: Blake Thorne's Content Strategy for a Series A Startup | 07 Mar 2023 | 00:44:42 | |
Blake Thorne, Director of Content Strategy at LaunchNotes joins Jimmy to discuss how LaunchNotes' content team operates. Blake highlights the differences between product marketers and product managers and discusses the marketing strategies at LaunchNot... | |||
| Alloy Automation: Tina Donati’s Strategy for Mastering Technical Subject Matter | 22 Feb 2023 | 00:40:22 | |
Tina Donati, Content and Partner Marketing Lead at Alloy, joins Jimmy to discuss how Alloy's content team operates. They explore Alloy's strategy and organizational structure, providing an in-depth look into how the team works smoothly and efficiently.... | |||
| Klaviyo: How Tracey Wallace Operationalized Success | 15 Feb 2023 | 00:35:56 | |
Tracey Wallace, Director of Content Strategy at Klaviyo, joins Jimmy to share insights on Klaviyo's content team operations, including their work structure, KPI reporting, and tech stack. Klaviyo is a SaaS company that offers email and SMS marketing as... | |||
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