Construction Marketers – Details, episodes & analysis

"Marketing doesn't work in construction" is a straight LIE. LinkedIn is not only a place where you can land new clients. But it's also a place where you can attract and retain the best talent in construction. Don't believe me? My guest, Dante Nino, has been doing this for YEARS now. He's grown his construction recruiting agency on the back of LinkedIn from posting content every day. No sales pitches. No spam. Just adding value through content. And that's what he's going to breakdown today in our conversation on Construction Marketers.

Dante is a Managing Partner at Tiello, an AEC recruiting firm and one of the top construction content creators.

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

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Most young generations struggle figuring out what they want to do when they grow up. So they lean on what their parents, teachers, friends, or social media say you should do. The problem is that everyone is different. Everyone has different strengths and interests. There's no one size fits all. That's where James found himself at 15. Completely lost and not sure what he wanted to do. But he knew he needed to make some money to pay for a truck. So he got a blue collar job and it changed everything.

Today, I'm chatting with James Devinney about his impact on the construction industry through his Dirty and Driven Project.

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

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40% of the construction workforce will retire by 2030. One of the most overlooked aspects in solving this labor shortage has to do with women in construction. I've seen over the years that there are women who want to work in construction. But have yet to be shown the path to joining the industry. But here's the truth: Whether it's as a carpenter on the field or a Project Executive leading some of the biggest projects in the states. There's definitely a place for more women in construction. Unfortunately, most contractors are doing very little to help attract more women into the industry. And that's where I want to help.

Today, I will break down the TOP 5 social media content ideas any contractor can make that celebrate, spotlight, and empower women in construction.

0:51 - 1st WIC content idea
1:55 - 2nd WIC content idea
2:50 - 3rd WIC content idea
3:42 - 4th WIC content idea
4:38 - 5th WIC content idea

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

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Most contractors have no marketing. And for the contractors with marketing, very few are great at it. When you think of industries that are great at marketing, you think of e-commerce companies, tech companies, and even food brands like McDonalds. The construction industry has never been considered great at marketing. But that shouldn't be the case because contractors worldwide are building some of the coolest buildings. So I decided that enough was enough. And I compiled a list of the top 7 marketing mistakes contractors make online and how you can avoid them.

0:43 - 1st mistake
1:38 - 2nd mistake
2:23 - 3rd mistake
3:20 - 4th mistake
4:02 - 5th mistake
5:00 - 6th mistake
5:39 - 7th mistake

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

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I thought I was too late to the social media content game in 2020. Why? Back in 2018, I saw content creators in construction who were crushing it on social media and thought to myself, "I feel like I can do that too!" But I never took action. In fact, between 2018 and when I started posting regularly in mid-2020, I only posted three times. As I started my content journey on social media, I had next to no engagement on any of my content. It was then that I had the thought, "I'm too late to the game. My time has passed." BUT I'm so glad I ignored that little voice. Why? Last year, my content almost hit 1 million impressions on LinkedIn alone. And here's the reality: You may feel like it's too late for you too. But the truth is that it's not too late.

Today, I'm breaking down my TOP 5 reasons it's not too late for you on social media along with some tips to help you get started.

1:01 - Mistake #1
1:48 - Mistake #2
2:37 - Mistake #3
3:27 - Mistake #4
4:13 - Mistake #5
5:14 - 6 important questions

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

► Find me on LinkedIn!

► Subscribe to our podcast, Construction Marketers!

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Every contractor should post short-form video content on Instagram Reels, TikTok, YouTube Shorts, Facebook Reels, AND LinkedIn. Why? This is how people of all generations are consuming content on social media. Young, old, and everything in between. Some of you may be thinking, "But Jonathan, I have no idea what to record..." And to this, I say...there's soooo much you can post about in construction! To help you start your short-form video content journey, I'm breaking down the top 6 short-form video formats you can use in your construction company and some tips to help get you started.

0:44 - 1st Short Form Video Idea
1:23 - 2nd Short Form Video Idea
2:01 - 3rd Short Form Video Idea
2:35 - 4th Short Form Video Idea
3:17 - 5th Short Form Video Idea
4:11 - 6th Short Form Video Idea

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

► Find me on LinkedIn!

► Subscribe to our podcast, Construction Marketers!

► Please don't forget to subscribe to our YouTube channel!

When I say the word Tesla, who comes to mind? Probably Elon Musk. And when I say the word State Farm, who comes to mind? Probably Jake from State Farm. Why does this matter? People don't do business with businesses. People do business with people. So, having a face for your construction company is a GREAT way to build trust, strengthen loyalty, expand your reach, and humanize your brand. And who wouldn't want that?

Today, I'm breaking the TOP 5 roles that COULD become your construction company's next brand ambassador! And number 5 may surprise you.

1:39 - Construction Ambassador #1
2:29 - Construction Ambassador #2
3:02 - Construction Ambassador #3
3:39 - Construction Ambassador #4
4:20 - Construction Ambassador #5

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

► Find me on LinkedIn!

► Subscribe to our podcast, Construction Marketers!

► Please don't forget to subscribe to our YouTube channel!

People like Alex Hormozi and Gary Vaynerchuk pump out content like there's no tomorrow. And if you're anything like me, you've likely wondered, “how are they doing that? And how can I create more content, too?” Then, you think about what it takes to create content and get discouraged. So you settle for what you've been doing and continue with your life. But here's the thing: It doesn't have to be that way. You CAN create more content without feeling overwhelmed. It's 100% possible. And that's what I'm going to share with you.

Today, I'm breaking the top 9 ways you can get more ideas for construction content! So, if you ever feel "stuck" creating content, you won't anymore.

0:46 - 1st way
1:19 - 2nd way
2:05 - 3rd way
2:51 - 4th way
3:48 - 5th way
4:30 - 6th way
5:15 - 7th way
6:01 - 8th way
6:25 - 9th way

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

► Find me on LinkedIn!

► Subscribe to our podcast, Construction Marketers!

► Please don't forget to subscribe to our YouTube channel!

EVERY Construction CEO NEEDS to post content on social media. Why? It’s becoming WAY more competitive in the industry. So, CEOs who post content differentiate themselves from the rest and gain all the benefits from building a personal brand. Today, I’m breaking down my top FIVE biggest benefits Construction CEOs have when posting content on social media. And I’ll share one bonus benefit at the end of the video.

0:41 - 1st Benefit
1:27 - 2nd Benefit
2:02 - 3rd Benefit
2:46 - 4th Benefit
3:46 - 5th Benefit
4:19 - Bonus Benefit

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

► Find me on LinkedIn!

► Subscribe to our podcast, Construction Marketers!

► Please don't forget to subscribe to our YouTube channel!

Today, I've got an exciting breakdown of the top TEN construction marketing trends for 2024. The construction industry has been slow to embrace change, but it's time to shift gears and stay ahead of the game.

1. Construction Personal Brands: The first trend is all about growing your personal brand in construction. More executives and professionals are sharing their expertise on platforms like LinkedIn. Building your own brand, focusing on your passion, and documenting your journey can make you a recognized expert in the industry.

2. Meme Marketing: Believe it or not, memes are making their mark in construction marketing. Creating memes related to your area of expertise can boost engagement and reach new audiences. Just remember not to overdo it or turn your content into a sales pitch.

3. AI Tools: Don't fear AI; embrace it as a content-boosting tool. Use AI for brainstorming ideas, repurposing content, and editing to enhance your marketing efforts without replacing your job.

4. Social Selling on LinkedIn: Social selling is about connecting, nurturing, and selling to potential clients. Engage with their content, share valuable information, and build a relationship before making any sales pitches.

5. Recruiting through Non-Recruiting Content: Forget the old "We're hiring" posts. Instead, showcase your completed projects, highlight successful employees, and demonstrate how you're improving your company culture.

6. Short-Form Video Content: Video content continues to thrive, and you don't need fancy equipment. Create short-form videos featuring interviews, advice, or quick job site tours to connect with your audience.

7. ConTech Partnerships with Creators: ConTech companies are partnering with construction creators to build awareness in a more authentic way. If you're building a strong personal brand in construction, this trend could be beneficial for you.

8. Building Email Lists through Newsletters: With changing social media algorithms and privacy concerns, building an email list through valuable newsletters is a cost-effective way to maintain direct customer access. Share industry news, thought leadership, and project insights.

9. Reaching Gen Z and Gen Alpha: To address the labor shortage and attract younger generations, focus on platforms like TikTok, Instagram Reels, and YouTube Shorts. Share industry events, interviews, and lighthearted content to engage with the younger audience.

10. Avoid Monetizing Too Early: Lastly, a cautionary trend. Don't rush to monetize your audience too soon. Provide helpful, insightful, and entertaining content before considering product or service promotions. Delaying monetization can lead to a bigger payoff in the long run.

These ten trends can revolutionize how construction professionals approach marketing in 2024. It's time to break free from the industry's slow pace and leverage these strategies to lead the charge.

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

► Find me on LinkedIn!

► Subscribe to our podcast, Construction Marketers!

► Please don't forget to subscribe to our YouTube channel!