Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades – Details, episodes & analysis

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Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club

Business

Frequency: 1 episode/8d. Total Eps: 125

Construction industry marketing and business tips on how to build, grow and scale your trades or construction business. Business coaching for tradesmen and tradeswomen like plumbers, electricians, plasterers, joiners, roofers and building contractors: Marketing tips for tradesmen How to generate leads in a trades construction business How to make profit in a trades business How to systemise a trades business How to grow a plumbing or electrical business How to grow a construction company How to create a positive mindset Hosted by Craig Wilkinson founder of Trades Freedom Club

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https://tradesfreedomclub.com/podcast
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https://www.skool.com/tradesfreedomclub/about
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https://tradesfreedomclub.com/
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https://www.facebook.com/groups/tradesfreedomclub
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https://www.instagram.com/tradesfreedomclub
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https://www.instagram.com/liam_stone_property
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125. The 4 Foundations Every Trades Business Needs To Build A Winning Team

Wednesday, October 28, 2026 • Duration 01:00:22

Are your staff turning up late, taking longer breaks, constantly on their phones, poor workmanship and bad attitudes. Sound familiar?

Managing tradesmen can be one of the biggest headaches of running a trades business.

But what if the problem isn't your employees?

In this episode I reveal the 4 essential foundations every trades business needs to build a reliable, motivated and accountable team that helps you grow your business instead of holding you back.

WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

Discover how a clear vision gets your team working together.
Learn how your mission motivates staff to achieve business goals.
Discover how building the right culture improves teamwork and productivity.
Learn how clear rules eliminate confusion and improve staff accountability.
Discover how aligning values, morals, standards and beliefs prevents conflict.

Until you implement these 4 foundations, your team will always waste your time and cost you money. LISTEN NOW and build your winning team.

Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.

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124. The 6 Cog Marketing Strategy To Generate Vetted Leads In Your Trades Business

Wednesday, October 21, 2026 • Duration 01:35:10

If your phone isn’t ringing with the right enquiries, your marketing is out of date. Full stop.

Posting the odd job photo, hoping for referrals and paying for leads that ghost you no longer works.

AI has changed how customers find and choose trades, and the businesses who adapt now will take the work everyone else is waiting for.

In this episode I give you the 6 Cog Marketing Ecosystem, the exact system our members are using to bring in vetted, ready-to-buy customers right now.

WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

Discover the deadly mistakes trades are making with their outdated marketing
Uncover the hidden branding mistakes quietly costing you high-paying work
Learn the simple social media formula that makes your phone ring
Uncover the website features that create an enquiry-generating machine
Discover the vetting secret that stops tyre kickers wasting your evenings

Listen to this powerful marketing strategy before you get left behind.

Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.

Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

123. 3 Lessons From Ant Middleton to Build A Better Trades Business & Life

Wednesday, September 30, 2026 • Duration 01:30:15

Running a trades business can feel lonely. You’re carrying the pressure, working long hours and wondering whether things will ever change.

And while you’re giving everything to the business, what’s happening to your health, relationships and life outside work?

After completing Ant Middleton’s Special Forces training camp for the third time, I came away with lessons that reach far beyond the camp.

In this episode, I’ll share what happened, what it made me realise about running a business, and the 3 questions I think every trades owner needs to ask themselves.

WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

Uncover the beastings we took but why they are so important to life's lessons
Discover why trying to carry every business decision alone is holding you back
Learn what it takes to make a difficult change you’ve been putting off
Find out how to keep making progress after the initial burst of motivation fades
Take away practical ideas for building a better business and a life outside it.

Learn from the SAS Special Forces Operators as they pushed us to our breaking point LISTEN NOW!!

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122. 7 Mindset Shifts Every Trades Business Owner Needs for Lasting Success

Wednesday, September 16, 2026 • Duration 01:17:22

Working ridiculous hours, dealing with problems and wondering why your trades business isn’t giving you freedom?

For years, I thought success meant working harder.

When things went wrong, I worked longer, took on more jobs and did everything myself.

The truth? I was a busy fool. That mindset damaged my business, health and relationships, nearly costing me everything.

I realised I couldn’t change the business until I changed myself.

In this episode, I reveal the seven mindset shifts every trades business owner needs to achieve lasting success.

WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

Uncover 7 hidden mindset traps sabotaging your business and personal success.
Discover how to destroy fear and limiting beliefs before they destroy your business.
Learn why your comfort zone is your greatest danger and how to break free from it.
What successful owners sacrifice without damaging their health, family or freedom.
Master 3 forces behind unstoppable growth: responsibility, discipline and resilience.

If your growth has stalled and nothing you’ve tried is moving you forward, you need to listen to this episode.

BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.

121. How I’d Build a Trades Business From Scratch For Time And Financial Freedom

Wednesday, September 9, 2026 • Duration 01:13:46

If I had to start a trades business today from scratch…I’d build it to give me profitable leads on day one

Create me high net profits on day one

Protect my time from day one, so I don’t become that ultimate busy fool.

There are four areas of business I’d invest in immediately. Why?

Because I’m not building a business to trap myself inside it… I’m building one that gives me time and financial freedom from the start.

Even if you have an established business you could do this, if you know what the four areas are.

WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

Uncover what real time and financial freedom means to you. It’s not what you expect
Discover the 4 step formula that will immediately make you more money and save time
Learn how to save a decade of unnecessary graft, sweat and tears
10 mini strategies to scale your business and build a team from day one
How to escape the Busy Fool Stage and move straight to the Freedom Stage

If you feel stuck, overwhelmed, or fed up, this episode is the key you’ve been working so hard to find. LISTEN NOW!

BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.

120. 7 Steps To Get Off The Tools And Grow Your Trades Or Construction Business

Wednesday, July 1, 2026 • Duration 01:26:41

Getting off the tools sounds simple.

Employ a few tradespeople, hand over the jobs and spend your time running the business instead.

But it rarely works like that.

Without the right systems, people and processes in place, jobs get missed, standards drop, customers complain and everything quickly turns into chaos.

Then, before you know it, you’re back on the tools trying to fix the mess yourself.

I know because I made these mistakes in my own construction business. That’s why I recorded this podcast episode.

WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

The 7 crucial areas you must implement before you can confidently step away from the tools
The 3 biggest reasons most trades business owners remain trapped on the tools
The only 2 reasons you should employ a team and how to find the right tradespeople
The three software systems that will help your business run smoothly without everything relying on you
How to generate enough work to keep your team busy, cover their wages and protect your margins

You won’t get off the tools permanently by simply working harder or employing more people. You need to build a business that can operate without you being involved in every single job.

Listen to the episode NOW and discover the seven areas you need to start implementing.

BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.

119. How to Get Your Time Back, Beat Overwhelm and Still Grow Your Trades Business

Wednesday, June 24, 2026 • Duration 01:15:52

Are you spending your evenings catching up on quotes, invoices and paperwork?

Are you sacrificing weekends and family time because there never seems to be enough time to get everything done?

When your business constantly depends on you, it can feel impossible to step away without everything grinding to a halt.

In this episode, I share five powerful time-management strategies that will help you regain control, reduce the pressure and create more time for the things that matter outside of work.

These are the same principles that helped me go from being an exhausted joiner working up to 90 hours a week to running four businesses, working three days a week and finally achieving genuine time freedom.

WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

Uncover the deadly LVT time mistakes killing your motivation and burning you out
Discover how to work just 3 days a week but earn more money than working 6 days
Steal our proven 5-step strategy to get your time, hobbies and life back
Learn how to get more organised, more productive and more profitable
How to systemise your business and get your team running your jobs

LISTEN NOW and get your valuable time back.

BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.

118. Inside Ant Middleton's Special Forces Training Camp: The Truth About Mental Toughness

Wednesday, June 17, 2026 • Duration 46:46

I've just completed Ant Middleton’s Special Forces Training Camp alongside 30 members of the Trades Freedom Club.

From start to finish, we were pushed mentally, physically and emotionally to our absolute limits.

This interview was recorded just two hours after we'd jumped from a Special Forces boat into an ice-cold lake and endured one of the toughest experiences of our lives.

We discuss leadership, accountability, resilience, mental toughness and the mindset required to perform under pressure when quitting feels like the easiest option.

This is a raw and honest conversation recorded while the pain was still fresh, the emotions were still high and the lessons were still sinking in.

WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

Discover how pushing past pain and fear unlocks your true potential.
Learn to lead with calm, clarity and confidence under extreme pressure.
Steal the mindset and mental discipline of Special Forces operators.
How to build emotional resilience when business chaos hits hard.
Why true growth happens outside comfort zones and when you’re tested most.

Listen now to get a behind-the-scenes look at the experience and find out how you can secure your place for September's camp.

BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.

117. The Thoughts About Quitting That Every Self Employed Tradesman Will Understand

Wednesday, June 10, 2026 • Duration 01:15:58

Have you ever thought…

“I can’t do this anymore, I’ve had enough of all this stress and hassle and i’m ready to pack it all in” If so, you're not alone.

Running your own business can sometimes grind you down and push you to the point where you consider throwing in the towel.

In this raw and honest episode, I talk about the thoughts that many self employed trades business owners, including myself, have but rarely admit to anyone.

The pressure, the stress, the self-doubt, the overwhelm, and those moments where quitting feels like the easiest option.

I also share with you some of the lowest points in my life and business to help you realise it’s not just you. We all go through the same cycle of stress.

WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

Discover the 4 killer mistakes and experiences that brought me to my knees
How I took a beating from a scaffolder that broke me and my confidence
How I was ripped off for tens of thousands of pounds in my first year in business
Why I broke down in tears, sobbing like a baby and had terrible dark thoughts
How time, money and your relationships will turn you into an emotional wreck

Listen to this episode now to hear some home truths that most people will never tell you about running your own business.

BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.

116. The Honest Truth Nobody Tells You About Growing A Trades Or Construction Business

Wednesday, June 3, 2026 • Duration 50:42

Nobody talks about the breakdowns, the stress, the sleepless nights or the pressure of trying to keep a trades or construction business alive while pretending everything is fine.

Social media has convinced us that your competitors are winning. Their shiny new vans, expensive offices and the fake “living the dream” posts are just hiding their own worry, debt and burnout.But the most dangerous part is you look at their so-called success and start to compare your business and life to theirs.

You start to believe you’re the only one failing and this ends up destroying your confidence and business.

The truth is, most business owners are battling problems you never get to see.

WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

Uncover the deadly self sabotage that’s holding you and your business back
Discover why fake social media posts are destroying your confidence without knowing
Learn the killer mistakes I made in growing my construction business
The 3 areas of business and personal development to skyrocket your results
Why you must have a positive circle of influence to get help and support from

You’re not failing in anything. You need to give yourself a pat on the back for what you are achieving LISTEN NOW to take it all in.

BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.

Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades – Details, episodes & analysis

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Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades – Details, episodes & analysis

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