✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! In this episode of Confidently Selling with Grit and Tenacity, Gwen dives into the hidden cost of constantly creating new offers whenever sales feel slow. She reveals how this reactive pattern drains your energy, dilutes your brand, and chips away at your sales confidence. Instead of chasing the next quick win, Gwen walks you through how to take back control by mastering your sales conversations, building a repeatable system, and confidently communicating your value to the right people.

• Why constantly spinning up new offers is not a sustainable solution to slow sales
• The hidden emotional, creative, and financial costs of offer overload
• How shifting your focus to refining your sales conversations leads to more aligned clients and higher conversions
• The difference between “nice-to-have” offers and “must-have” solutions—and how that impacts sales
• What a sales conversation system is and how to build one that feels natural and authentic
• Why reviewing recorded sales calls is one of the most powerful tools to improve your communication
• How to stop over-explaining and start clearly communicating your value
• The importance of focusing on what you can control—your message, your clarity, and your confidence
• A mindset shift from reactive selling to intentional, long-term relationship building

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! Today we're tackling the temptation of quick fixes in business—like slashing prices or creating new offers in a panic when sales slow down. Instead of scrambling for solutions that dilute your value, she breaks down the importance of mastering your sales conversations. I share my signature sales formula—Authenticity + Curiosity + Desire to Help = Confident Selling—and explain how aligning your conversations with this approach will attract the right clients, maintain your value, and create a sustainable business!

What you'll learn:

• Why creating endless new offers or discounts is hurting your business, not helping it
• How to identify when your sales conversations are the real reason for a revenue dip
• The dangers of attracting misaligned clients and how to stop it
• Why authenticity, curiosity, and a desire to help are the key to confident selling
• How to shift from transactional sales calls to meaningful conversations that convert
• The importance of having a repeatable, signature conversation system
• How to diagnose and fix gaps in your sales process instead of relying on short-term fixes
• Why investing in your sales conversations will create long-term success and financial stability

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend! In today’s episode, I’m diving into why sales conversations are absolutely crucial for your business success in 2025. Sales aren’t about being pushy – they’re about being authentic, genuinely curious, and coming from a place of wanting to help. When you approach sales with confidence, you build trust, clarity, and control, all of which are key to growing your business. I’ll share how to structure your sales conversations, boost your confidence, and ultimately attract higher-quality clients. Let’s make this year your best one yet!

What you'll learn:

• The importance of sales conversations and how they build trust with potential clients
• How to approach sales with authenticity and curiosity, making the process feel natural, not pushy
• Why confidence is a game-changer in sales, and how to start building it today
• A simple exercise to boost your confidence before your next sales call
• Practical tips for structuring your sales conversations to create clarity and control

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! Today, we're celebrating a huge milestone—my 50th podcast episode! 🥳 Can you believe it? I’m looking back on this wild journey from starting my podcast with zero experience (yep, nada!) to where I am now. And let me tell you, it hasn’t always been easy.

In this episode, I’m sharing the five not-so-glamorous but totally real 'aha' moments I've had along the way. We’re talking about the struggles we women entrepreneurs face, like selling confidently (ugh!), the trap of focusing too much on marketing and not enough on our sales process, and staying true to ourselves in a world that loves to shout ‘fake it ‘til you make it.’

Oh, and can we talk about how Instagram is NOT a business model? Yeah, I went there! And lastly, the hardest part—learning to truly value ourselves and our work. 💪

By the end of this episode, you'll know why having a solid sales process is a game-changer and how building emotional resilience can make or break your business. So get ready for some real talk and a pep talk on knowing your worth, because, girl, you’re making a difference every single day—at home and in your business. Let’s dive in!

CONNECT WITH GWEN:

Grab my Sales Conversation Audit

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hear from my friend and former colleague, Jacob Siner as he explains the difference of marketing and sales.  Jacob, who is currently a Marketing Director, has over a decade of experience in marketing helps draw the line in the sand with when you market vs when you sell. 

It's power packed with tangible/actionable steps you can start taking now!! 

 We cover: 

• How marketing and sales SHOULD work together
• The 3 categories of focus (PR, marketing, sales) 
• Examples of how and when to use PR, marketing & sales
• Someone who is marketing qualified vs sales qualified
• What to do when you want to shift in  your business like start selling a larger ticketed item. 

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Sales Conversation Audit

https://www.gritandtenacityconsulting.com/gt-sales-audit

Hey girlfriend, welcome back!! Let's talk about it- the economic uncertainty and its impact on sales and the importance of authenticity, curiosity, and the desire to help in confident selling. We talk about my decision to pivot back to the basics and stop my previously scheduled BootCamp. We also talk about the need to adjust to buyer behavior changes, anticipate money objections, maintain clarity in sales conversations, enhancing follow-ups, and building trust with clients during these uncertain times and so much more. Girlfriend, the focus is on staying consistent, understanding the slow down in sales cycles, and continually showcasing value to prospective clients. Let's do this together!

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! Today we're chatting with one of my dearest friends, Karen Ridle, National Senior Sales Director with Mary Kay! Karen talks about the importance of embracing opportunities handed by God and talks about her 32-year journey with Mary Kay. This conversation highlights the significance of grit, tenacity, faith, and continuous personal growth. Karen also elaborates on her new initiative, the Extraordinary Leader Project, which is rooted in biblical leadership traits and highlights the necessity of being courageous, maintaining integrity, and impacting others positively while prioritizing intimacy with the Lord.

Karen Ridle is a National Sales Director with Mary Kay Cosmetics. She has been building her business for almost 32 years and is currently driving her 13th free Mary Kay car and her 11 Pink Cadillac....which is the beautiful Pink Cadillac Escalade!  Karen's passion is mentoring women to believe bigger in the dreams God places in their heart and developing an action plan for them to realize those dreams. She has been leading women for most of those 32 years and loves watching the personal growth that occurs on a leadership journey.  

Karen lives in Glen Allen, VA and has been married to Chuck for 22 years. Karen has  1 son, Trey, and he is now married and he and his wife, Abigail have 2 little boys, Calvin and Griffin.  Karen loves her early morning walks, reading great books that grow her in her faith and in her leadership, and she is also excited to try a fabulous new wine!

Register for the Fall Boot Camp!!

CONNECT WITH KAREN:

Email: keridle@verizon.net (Put in the subject Extraordinary Leader Project)

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! In this episode, we chat with Christian business coach for women and moms, Jessica Negron-Solis. We talk about the challenges and rewards of selling confidently by leaning into your authentic self and rejecting traditional sales norms. We dive into topics like:

-Overcoming imposter syndrome

-Integrating Faith into business

-The importance of having the right mindset

Jessica also her journey from photographer to business coach and offers insights on inviting God into daily business operations. This episode is so good & it will empower you to build purpose-driven businesses that align with your values!

CONNECT WITH JESSICA:

Website https://jessicansolis.com/podcast

Instagram: @jessican.solis

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! In today's episode, we chat with Karen Edmonds, a certified yoga teacher and wellness coach at Karen Yoga Life. We dive into Karin's journey from a marketing consultant to a wellness entrepreneur. We discuss the impact of embracing a sales mindset, the effectiveness of sales calls, and the importance of follow-up in achieving business success.

We also highlight the transformation Karin experienced through my bootcamp, leading to systemized sales processes and increased client conversions (YAY!!!). The fall sales bootcamp is aimed at helping entrepreneurs focus on income-producing activities and navigate holiday sales without discounting.

Register for the Fall Boot camp here!

Get the Google Invite to “How To get 80% To Yes” Live event Monday, August 26th 

CONNECT WITH KARIN:

Webstite: https://www.karinyogalife.com/

Instagram: @karinyogalife

Karin's lead magnet: Have frustrating joint pain?

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! Today we chat with Karalee, an operations specialist, who explains how streamlining business operations can free up time and remove bottlenecks. Karen shares her personal journey into entrepreneurship, the differences between virtual assistants and operations specialists, and provides actionable advice on setting up task management systems.

You'll learn about the significance of SOPs and how automating certain tasks can lead to a more efficient business, ultimately giving entrepreneurs more personal time to enjoy activities like relaxing by the pool or spending time with family. AND I ask her some juicy questions about AI and if using it is actually helping your business.

CONNECT WITH KARALEE

Website: www.theproductivityimpact.com

IG: @theproductivityimpac

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

Website:@gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! In this episode, we talk about preparing your sales systems for the upcoming fall season to ensure success during the holiday period, or really any busy period you may have coming up! We talk about

-The importance of confidence in business and how it can influence others to work with you

-Actionable insights and strategies for understanding seasonal sales trends, and customer buying behaviors

-The significance of behind-the-scenes sales systems

-Conducting a thorough audit of existing sales systems, and optimizing sales processes

-Maintaining confidence in high-ticket pricing without resorting to discounting

Hit play and be inspired to sell and feel good!

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

In today's episode, we discuss the common obstacles preventing female entrepreneurs from following up with their leads! We talk about:

-The importance of multiple follow-up attempts

-The psychological barriers like fear of rejection and perfectionism

-The misconceptions about appearing pushy

I give valuable insights into what your leads ACTUALLY think when not followed up on AND provide strategies for effective and authentic follow-up practices to enhance business relationships, trust, and long-term success!

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! n this episode of Confidently Selling with Grit & Tenacity, we're diving into a hot topic: Can AI tools like ChatGPT write your sales scripts for you? While AI can be a great tool, relying on it too much can actually keep you stuck in the same sales struggles. AI won’t refine your messaging, help you handle objections, or build your confidence in real-time conversations. Today, we’re breaking down why AI can’t replace real sales skills, the dangers of hiding behind scripts, and how you can start selling with confidence—without sounding robotic.

What you'll learn:

• Why AI-generated sales scripts sound great on paper but fall short in real conversations
• How over-reliance on AI keeps you from building real sales confidence
• The importance of non-verbal communication and reading buyer cues in sales
• How AI limits your ability to handle hesitations and objections naturally
• Why using AI as a shortcut can prevent real business growth
• The role of a sales coach in helping you refine your message and build authentic sales skills
• How to transition from scripted conversations to confident, natural sales discussions
• Practical steps to evaluate if you're hiding behind AI instead of improving your sales process
• How to start building a sales system that supports clarity, connection, and conversions

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

✨ "Just Tell Me What To Say On My Sales Calls  ✨

Before we get started I wanted to remind you that I have a FREE Sales Audit. 

https://gritandtenacity.myflodesk.com/ynpkj4mj8h

Laura's free 5-day "Master Your Work Week" challenge at thelauradavis.com/workweek.

Laura Davis, a time management strategist, shared her mission to help working moms find a work-life balance and achieve their 6-figure potential. She shared her own journey of struggling to balance her corporate job, IVF treatment, and motherhood, which led her to research and develop her own time management framework specifically for working moms. 

Laura and Gwen discussed the importance of effective time management in business. Laura suggested breaking down large tasks into smaller, more manageable ones to avoid overwhelming the brain. She emphasized the importance of setting up a structured schedule to manage time and reduce anxiety associated with difficult tasks.

✨ "Just Tell Me What To Say On My Sales Calls  ✨

Before we get started I wanted to remind you that I have a FREE Sales Audit. 

https://gritandtenacity.myflodesk.com/ynpkj4mj8h

Do you ever feel paralyzed in your business? Yea! Me too!  Especially after a vacation or holiday! 

Listen to why I felt paralyzed and what I did to get back into the groove after the 4th of July holiday! 

✨ "Just Tell Me What To Say On My Sales Calls  ✨

Before we get started I wanted to remind you that I have a FREE Sales Audit. 

https://gritandtenacity.myflodesk.com/ynpkj4mj8h

Hear my personal behind the scenes journey starting Grit & Tenacity Consulting, the year of Grit working 2 full time jobs and almost a year later getting laid off from THE most TOXIC place I have EVER worked for! 

Challenges even I face as a seasoned sales coach and the traps we can get into if we aren't careful. Selling from a place of angst or fear never results in the outcome you desire. If your in a season of transition, this is the time to surround yourself with big thinking, action taking people who can help you navigate your next steps!  

We don't go into business to just survive... so lets thrive girlfriends... 

✨ "Just Tell Me What To Say On My Sales Calls  ✨

Before we get started I wanted to remind you that I have a FREE Sales Audit. 

https://gritandtenacity.myflodesk.com/ynpkj4mj8h

✨ The Power Of A Tenacious Community- Recommended Opportunities ✨

The Branding Business School: (Enrollment Open NOW)

What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitioning careers, her deep-rooted friendship with Victoria and how she helped her find confidence in selling. Together, they discuss strategies for dealing with difficult clients, maintaining pricing integrity, and building confidence in closing sales. This episode is packed with 10 myths that you’ve been told about selling and  actionable insights on what to do instead that promise to elevate your entrepreneurial journey.

Discover how tapping into emotions can significantly influence purchasing decisions and create authentic human-to-human connections. The conversation emphasizes the importance of a thorough client discovery process and the necessity of protecting one's emotional well-being by carefully selecting clients. Gwen and Victoria discuss the benefits of an outcome-based approach, aiming to foster a positive and invigorating business environment.

Challenging common myths around selling in female entrepreneurship, this episode debunks misconceptions that could be holding you back. From the false notion that only extroverts can succeed in sales to the detrimental practice of discounting prices, Gwen and Victoria share valuable lessons on maintaining pricing integrity and niching down to attract the right clients. They also cover the importance of consistent follow-ups and structured communication in sales. Tune in to learn how expert sales coaching can be transformative, helping you handle difficult clients, balance work and life, and ultimately grow your business with confidence.

✨ Fix Your Sales FREEBIE ✨

Before we get started I wanted to remind you that I have a FREE Sales Audit. 

https://www.gritandtenacityconsulting.com/gt-sales-audit

✨ Connect with Elisa with ZealCast Studios ✨

@zealcaststudios

My From Podcast Idea to Podcast Launch Freebie 

Elisa Affiliate Pricing: 

✨ The Power Of A Tenacious Community- Recommended Opportunities ✨

The Branding Business School: (Enrollment Open NOW)

Topics Discussed:

• Sales & Podcasting: Gwen, a sales expert, discussed empowering female entrepreneurs through her podcast and defying traditional sales norms. She highlighted the value of networking and learning new skills. Elisa, CEO of Zelcast Studios (podcast management), was invited as a guest.
• Elisa's Podcast Management Journey: From virtual assistant to podcast manager, Elisa found her passion through a podcast. With a mentor and a course, she started editing podcasts, then launched Zelcast Studios targeting established female creatives.
• Podcast Success & Collaboration: Elisa sees herself as a collaborator, helping podcasters overcome anxieties and achieve goals. They discussed podcast statistics (most don't make it past episode 3) and Elisa highlighted the difference between downloads & listens and the importance of high downloads in the first 7 days.
• Podcast Statistics, Target Audience & Mistakes: Elisa explained podcast metrics and the importance of a focused target audience. Multi-dimensional content is possible, but focus is key. Common mistakes female entrepreneurs make include lack of clarity in audience & messaging. Elisa hinted at a third mistake related to guest episodes.
• Podcasting Tools & Sales Branding: Elisa shared podcasting tools (Buzzsprout, Adobe Audition, Riverside.FM) and the benefits of separate Zoom audio track

Highlights of this episode:

Before we get started I wanted to remind you that I have a FREE Sales Audit. 

https://www.gritandtenacityconsulting.com/gt-sales-audit

Listen I get it! As a Mom who sacrificed weeknights,  weekends, early mornings, and up late at nights, grinding to make a sale sucks!   Selling is not complicated when you are confident in what you are selling.  As someone with over 20 years of experience in business and sales,  I am helping female entrepreneurs sell more confidently by refusing those masculine sales norms, leaning into your authentic selves and creating processes that feel good. See I have found that most female entrepreneurs don’t know how to sell, let alone have sales processes that help to build confidence in your business.  If you're like me, you have a drawer full of cosmetics for every occasion, why not be prepared and  have a “toolkit” for every sales situation?  I want you to consider this podcast as a way to build that toolkit so your able to sell MORE confidently! 

Key Takeaways:

Gwen shares her insights and experiences in sales, emphasizing the importance of understanding and addressing a potential client's pain points, and the need for respecting the client's decision-making process. She also discussed her own journey of learning from sales rejections and the significance of introspection in improving sales processes.

Gwen's Regret in Client Conversation

Gwen discussed a situation where she secured a sale with a client but later realized she had made a mistake by not involving the client's husband in the initial conversation. The client, who later communicated with her husband about the financial aspects, wasn't able to join as a client due to a summit she was preparing for. Gwen shared her regret for not handling the situation correctly and emphasized the importance of understanding and respecting the client's decision-making process, which may include consulting with a spouse or partner.

CONNECT WITH GWEN: 

Get More New Clients NOW with my FREE Sales Audit- CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING 

HAVE A QUESTION?

 Ask it here and I will respond directly to you! 

Have a Question? Ask HERE

Highlights of this episode:

If you like this episode, please like, share, & leave a review!

Today girlfriends,  I want to go back to the basics of selling and start from the beginning! We are building that sales toolkit so let's start with a strong foundation, but first we need to bust some common sales misconceptions. 

Key Takeaways:

#1 Selling is something that happens when only getting someone to buy!  Wrong!  Selling is a part of every piece of your business!  The REAL selling happens once they say YES!  

#2 You have to be an extrovert or a people person to be successful 

#3 You can’t turn down a potential client 

#4 "Discounting is the best way to close a deal

#5 Closing is the most important part of the sales process

#6  Selling is about convincing 

 #7 You have to be pushy and aggressive 

#8 Working with a sales coach is high-pressure

#9  The Client is always right 

#10 Being flexible is what your clients want 

CONNECT WITH GWEN: 

Get More New Clients NOW with my FREE Sales Audit- CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING 

HAVE A QUESTION?

 Ask it here and I will respond directly to you! 

Have a Question? Ask HERE

Please leave a review, like, share & follow

Key Takeaways: 

Uncertainty and Lack of clarity kills a sales. 

Why are your leads not clear and hesitant to buy? 

• They lack understanding or trust of:
  • How you can help them
  • How you fit into “their world” 
  • How your service will change their life for the better
  • Timeline on adaptation/implementation 
  • Timeline for delivered outcomes (typically return on investment
  
  

4 Ways increase clarity

1. Build Trust
2. Help Paint the Vision Of The Outcome
3. Share Stories of Successful Client Outcomes
4. Peel Back Layers To Show What Working With You Looks Like

3 most common objections:

1.  Time 
2.  Money 
3.  Risk

4 Keys to remember: 

People want to know how you help them: 

1. Reduce Risk
2. Reduce Cost
3. Save Time
4. Grow Income/Revenue

CONNECT WITH GWEN:

2X Your Income NOW Free Sales Audit - CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

Please leave a review, like, share & follow

Key Takeaways: 

The first kind of sales bucket is Order Taker- 

• They often believe in the tainted stigma around salespeople, you know pushy and untrustworthy and this keeps them stuck because they have a closed mind around selling and want nothing to do with it. 
• They may have an Etsy shop where they expect people to reach out to them knowing what they want (putting in their order essentially) and then delivering. 
• Zero consultation
• Although may have aspirations likely won’t grow the business beyond volume of taking orders. 

The 2nd kind of sales bucket is The Hustler

• Their mindset is “I gotta get mine” 
• They think they can plow through by putting in more hours and more time will get them more sales 
• They sell from an intrinsic mindset and can come across pushy, arrogant, and untrustworthy. 
• They bypass understanding their prospect on a deep level and move straight into feature selling. 

The 3rd kind of sales bucket is The Casual Seller

• Often closed off to sales coaching because they have strong feelings around the stigma of sales (manipulative & deceitful tactics) 
• They try to sell with limited tools and resources through their jaded lens
• Often they put blame on others saying things like “the prospect just doesn't know what they want” 
• Often they will be the ones who discount and try all other things first to get a new client - the ironic part- they are part of what creates the slimy stigma

The 4th and final bucket- the one we are all aspiring to achieve is The Change Agent

• Motivated to serve people
• The mindset is around taking ownership and accountability for the outcome and experience their prospects have 
• They focus on having powerful conversations that will help people take the important next steps to solve their pain. 
• Often they think- it is my job to lead a prospect through a process that creates clarity on whether purchasing your solution is right for them. 

CONNECT WITH GWEN:

2X Your Income NOW Free Sales Audit - CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

If you like this episode,  please like, share & leave a review!

Today Sales Toolkit is learning from Jackie Burtch, with Burtch Designs as she shares her journey over the last 3 months and how she was able to double her revenue. 

 Key Takeaways:

Jackie's business 4 years ago served a different purpose than what she wants it to do for her now. Her steadfast and calming nature has allowed Jackie to appreciate the gifts of her business during each phase but is now wanting to take it to the next level. 

Jackie helps female entrepreneurs build thoughtful brands through strategic design. After almost 10 years of corporate design, she started Burtch Designs to help women build their dream brands and has collaborated with over 30 different brands in the last four years.

Why did you start Burtch Designs? 

I started Burtch Designs to have more flexibility as I started my family. It was important to me to continue to work but in a more sustainable and fulfilling way. I was also seeking more creativity than my corporate job at the time allowed.

What are some common challenges you’ve encountered in your field? 

One primary challenge I face with potential customers is sticker shock. I think on the surface, a lot of people come to me expecting a handful of logo options in a week or so – but once we talk through the details of what is included in a strategy session and how I present just one, thoughtful logo option they have a better understanding of why I price my services the way I do.

What made you realize or when did you realize you may benefit from a sales coach? 

After listening to Gwen’s episode on the branding business school podcast, I had an ah-ha moment: I kept thinking I needed to hire someone for my business but I couldn't quite land on an area that felt the most necessary to hire for. So, I figured, if I can get my sales process buttoned up, more confident and more direct, that would be an ideal next step in this journey. It would also be a better investment than hiring someone at random without real clarity in how to continually get new clients.

In the Confident Sales Accelerator Framework or as you formally know it, the B3 framework (breaking belief barriers) I saw and felt you have a few moments- I’d love for you to share in your own words your journey so far. 

I’ve learned more about sales in general, how to confidently approach new inquiries, strategies on how to follow up and how to highlight the things I do that help get my clients the outcome they want

I really love having someone hold me accountable through this process and push me to get uncomfortable and try something new – It’s easy to stick with the ‘it’s worked for me thus far so why change it now’ method, but trying out the two-call method and creating a sales deck to actually show my clients our steps in working together has helped me lead the conversation and be more confident in the true advantage of working with me

I loved working on the feature, benefit and advantage document with you - It was a real eye opener into actually connecting everything I do behind the scenes that helps support the design decisions I make for my clients

I’ve learned to lead the conversation in a discovery call rather than showing up with just a few questions and allowing the client to ask a lot of questions and hope it works out! 

CONNECT WITH GWEN:

2X Your Income NOW Free Sales Audit - CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

CONNECT WITH JACKIE

Visit my website:

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! In this episode of Confidently Selling with Grit & Tenacity, we’re tackling a major roadblock for many entrepreneurs—owning your worth and confidently stating your prices. If you've ever hesitated before saying your price or worried about whether people would actually pay what you charge, this episode is for you. I’m sharing a powerful client story, the psychology behind pricing perception, and how to shift from feeling like you have to convince people to buy to attracting clients who value your expertise. Plus, I’ll give you three tangible ways to communicate your value with confidence so clients see your work as a must-have, not a maybe.

Listen to learn:

• Why does your confidence in your pricing impact how clients perceive your value?
• How can shifting your mindset help you attract higher-paying, aligned clients?
• What are the biggest mistakes entrepreneurs make when discussing pricing?
• How does perception shape buying decisions, and why do clients buy based on emotion first?
• What’s the difference between owning your worth and feeling like you have to convince people to buy?
• How can you stop attracting price-sensitive clients and start working with those who value your expertise?
• What are three simple ways to position yourself as the go-to expert in your field?
• How can you confidently communicate your value in a way that makes your services essential, not optional?
• Why is over-explaining your process hurting your sales, and what should you do instead?
• What action steps can you take right now to strengthen your confidence in your pricing and sales conversations?

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

If you like this episode,  please like, share & leave a review!

Today Sales Toolkit is all about using the sales formula of 

Authenticity + Curiosity + Desire to help = Confident Selling

 Key Takeaways:

Hey Girlfriends! This past weekend I helped my mother-in-love buy a new car and I was reminded why I love teaching and re-shaping the mindset of value selling. I was also reminded of why so many people get a bad impression of sales and are appalled with the dealership and their lack of any customer journey!  The car industry can stand to learn so much and likely earn twice as much by shifting to a coaching-selling culture rather than a “you're a number” culture! 

Okay, stay with me as I take you on this journey…

If you have been listening to me for a bit you know the psychology of selling is very important. You also know how you make someone feel ultimately determines if someone buys from you… unless your in the car industry it seems.  When we arrived at the dealership, the guy sluggishly walked out, introduced himself, and said, I’ll be here if you have any questions.. That’s it!  No discovery! No, what are you looking for? How can I help you?  I see you drove up in that car.. Are you looking for something comparable or different? Tell me more about your lifestyles and needs… NONE of that.. Why.. because quite frankly he didn't’ give a damn…  So. What did that do to me? 

Well, my energy immediately matched his energy and I could literally feel the walls and the “don’t tread on me vibe” go up.  As he let us alone to endlessly walk the car lot and my mother-in-love saw something she liked, I reminded my whole family to show no emotion because I knew I was getting ready to go into negotiation mode! YUK! Negotiating brings me back to corporate selling where everything is hidden, nothing is just out in the open and you have to fight for what you want.  If you have ever purchased a car recently then you know the sticker price on the window and what the “out door” price is thousands in difference.  So, before you say to any new car make sure you ask for out-the-door price, this will include taxes, titles and all fees.   But I digress, - The salesman came to check on us and we asked to test drive the one she liked. Once they got back I could see my mother-in-love really liked the car so I suggested we grab lunch, let them take her old car and give a trade in value and we’d be back.. I announced “to start our negotiations '.  Who am i?!   Upon our return the car we were considering was pulled out front, all shiny you could tell he ran it through the car wash and his chest was puffed out with a big ole smile on his face.  I was taking over now because, like most, my mother-in-love sees negotiation as being confrontational and honestly I can see why. I shook the guy's hand and asked him again the price, I told him we needed to be at a price point that was $5,000 under that.. He immediately said.. We can't do that… I said .. sure you can.. Everything is negotiable.. We can bypass this whole thing.. Please just go get your manager. After about an hour of back and forth, they met me where we needed to be but unfortunately, it took me threatening to walk away, telling them I nor my mother in love didn’t care about the shiny features they were trying to throw at us as a value add.  In fact, at one point they were listing all the “products” and I asked them. What’s the value of these and they couldn't answer the question.  As they continued to tell me how much they purchased car for and how they would lose money by meeting me I became irritated. I dont give a damn about that and if it wasn't for my mother-in-love, I would have walked away but I knew she really wanted this car. Finally, after hours at this point, they came back with the number we wanted… why.. Why…  

All this to say, car lots would sell more and at higher prices if they didn’t...

If you like this episode,  please like, share & leave a review!

Today Sales Toolkit is all about how to avoid the spring sales slump 

 Key Takeaways:

All businesses go through sales cycles. Most of the time, service-based businesses experience slowdowns in sales during the summer and the holidays. Depending on your industry you may feel busier during the summer and holidays but if you look at when you sold those clients in they were earlier in the year.  We start to see the symptoms of this however weeks to months prior and NOW is the time to start preparing.

How can you tell when you're are in a Spring Slump? 

If you can answer yes or are nodding your head as you follow along, then I’d bet you are either on your way or in the midst one. 

1.  Are you hearing a lot of “not right now?”
2. I’m going on vacation with the family and just don’t have the time
3. Let's wait until fall summer is just so crazy for us right now 
4. We don’t have budget right now
5. Or maybe it’s harder to get people on the phones or to respond to you in email or DM’s 
6. Sales cycles are taking longer because coordinating schedules is harder
7. Leads aren’t coming in like they were a few weeks ago

If this sounds familiar then odds are you experiencing the start of one.. But fear not!  There are ways you can minimize the effects overall.. Stay tuned..

This is what the 6 day spring slump sales challenge is all about.  Giving you ideas and real examples of how you can start right now putting practices into place to help you overcome the most challenging months in your business.  

The beauty of this is you get to decide how big of a dip your business takes during these months.. Is it a large drop-off or tiny where you barely feel it?  It really is up to you!  

Starting this Monday, April 22nd you will get 1 email a day with a quick video and actionable things you can do that day to move the needle. On the 29th 8 pm Eastern I will do a live training on how to create a sense of urgency in your business and stop discounting to 2x your sales.  During the 5 days, I am offering my coaching services by providing you feedback in your daily assignments plus you will go into a drawing for a FREE 30 min 1:1 with me!   Each of the assignments can be done in 20 min or less but are strategies that you can reference for a lifetime! 

Don't miss out and get registered today! You can go to my website and or course I’ll link it in the show notes!  

CONNECT WITH GWEN:

Register for the FREE 2X Your Sales in 6 days- Spring Sales Slump Challenge 

Get More New Clients NOW with my FREE Sales Audit- CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

If you like this episode,  please like, share & leave a review!

Today Sales Toolkit is all about earning more money with you have already created for your business! 

 Key Takeaways:

What is passive income:

Money is being earned with little effort.

Examples include: 

PDF's ; trainings, workshops etc

Jill Johnston with Online Route shares her personal discovery and journey of entrepreneurship which led her to change her target audience and focus on helping other female entrepreneurs earn more in their businesses by identifying content they have already create and through her 1:1 coaching and workshop turn into passive income quickly. 

Learn what almost held Jill back from working with a coach and why she is so glad she pushed through. 

CONNECT WITH JILL 

Get her passive income toolkit & audit: 

https://www.instagram.com/itsjilljohnston

FREE Toolkit & More

CONNECT WITH GWEN:

Register for the FREE 2X Your Sales in 6 days- Spring Sales Slump Challenge 

Get More New Clients NOW with my FREE Sales Audit- CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

If you like this episode,  please like, share & leave a review!

Today Sales Toolkit is about understanding the Customer Journey throughout your entire sales process.  NEWS FLASH! You never stop selling! 

 Key Takeaways:

A customer journey serves many purposes. 

• Promote confidence in your client with a repeatable journey with milestones to trigger connectivity, communication and delight 
• When you have a repeatable process each client goes through from beginning to end YOU have more confidence to sell 
• A system to ensure you have happy, loyal customers who will refer you often to others as well as repeat business 

Where does a customer journey fit into your business?

• From the moment your lead becomes a qualified prospect- meaning they want more information from you 
• During the sales call 
• During the follow-up process
• Onboarding (critical place)
• During the servicing 
• As your project comes to an end 

What should you consider in each phase?

• From the moment your lead becomes a qualified prospect- meaning they want more information from you 
  • How are you keeping the excitement high and adding value 
  
  
• During the sales call 
  • How are you keeping the excitement high and adding value 
  
  
• During the follow-up process
  • How are you making them feel?- stressed/turned off or enlightened and excited, that your helpful? 
  
  
• Onboarding (critical place)
  • How are you showing your gratitude? Do you send them a thank you? 
  • What are you communicating to them and when? 
  
  
• During the servicing 
  • What milestones do you over-communicate? (very important) 
  
  
• As your project comes to an end 
  • How are you delivering your outcome? How are you surprising and delighting them? 
  • Do you ask for reviews or feedback? If you don’t ask the answer will always be no. 
  
  

CONNECT WITH GWEN: 

Get More New Clients NOW with my FREE Sales Audit- CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

If you like this episode, I'd love for you to please like, share & leave a review!

Amanda journey: 

2017 laid off- Through a series of interviews realized she wanted to be a coach. 

Said yes to everything that came her way, and found through saying yes to those things she realized what she didn’t want to do. 

 Key Takeaways:

• Tracking and measuring- “ a tracked number grows”  It’s the road map that gets us to our vision
• Income producing activities are the measurable actions that will become our road map to our vision. 
• Amanda definition of accountability- Taking ownership of your actions or lack thereof and the outcome that happens. - No buses allowed, not throwing ourselves or others under the bus. 
• You cannot control whether someone pays on your website, that’s on them. You can control, how many emails you send out, how many podcast episodes you produce etc.

90 day goals 

3 things you have to do to set a realistic goal-  (when these things are off this is when you need a coach)

1.  You have to know what you ACTUALLY want - most people go after what they think they should want- if you are sitting in the should bucket it’s going to feel hard the whole time, and you will always struggle to take action, because someone else is driving that- it’s external.  Ask WHY -
2. You have to know your capacity-  your time, finances, skills and energy- 
3. Know your commitment - the willingness - equation-  your performance is a function of your capacity, skills, and willingness.

We all choose our hard, working for someone else is hard, and working for ourselves is hard 

 Connect with Amanda, The Accountability Coach: 

Take Amanda's productivity quiz on her website

Listen to her podcast

Connect on Instagram 

CONNECT WITH GWEN: 

Get More New Clients NOW with my FREE Sales Audit- CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

Sales Lessons:

• Drawing parallels between parenting, entrepreneurship, and the art of selling Gwen emphasizes the importance of facing challenges head-on and maintaining authenticity in all endeavors.

Key Takeaways:

• Gwen encourages listeners to recognize their inherent value and expertise in selling, emphasizing the power of authenticity in building trust and credibility.
• Reflecting on the transformative nature of her parenting journey, she urges entrepreneurs to embrace challenges with confidence and resilience, regardless of external judgments.

CONNECT WITH GWEN: 

• CONNECT WITH ME ON INSTA- @GRITANDTENACITYCONSULTING
• GET YOUR FREE SALES EFFICIENCY AUDIT - CLICK HERE
• www.gritandtenacityconsulting.com

From innovative Instagram strategies and the challenges of being a working mom to the importance of effective marketing and building genuine relationships. Ruthie and Gwen explore help you navigate showing up consistently while saving you hours by using a 9-Grid on your Instagram! 

* Ruthie Sterrett, founder of Consistency Corner, introduced a new strategy called the '9 grid' aiming to transform an Instagram profile into a mini website. She emphasized the importance of sales and marketing collaboration and intentionality in social media strategy.

* Ruthie emphasized the importance of marketing in driving business growth, even though it's not directly monetizable. She recommended a time budget of 10 to 15 hours for a 9 grid social media content

CONNECT WITH GWEN: 

• CONNECT WITH ME ON INSTA- @GRITANDTENACITYCONSULTING
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• GET YOUR FREE SALES EFFICIENCY AUDIT - CLICK HERE
• LEARN MORE ABOUT THE BRANDING BUSINESS SCHOOL (use code: GWEN to save)- CLICK HERE
• Connect with Ruthie and The Consistency Corner https://www.theconsistencycorner.com/press 

I hope these tips help! Keep in touch! Leave me a message at gritandtenacityconsulting@gmail.com or INSTAGRAM 

Dive into actionable tips for navigating challenging business seasons, fostering a positive mindset, and ensuring client success. Explore topics such as mindset shifts, effective client communication, and leveraging client wins to elevate your business. Don't miss out on these empowering conversations with actionable insights to propel your business forward.

In this episode:  

• Every time I start to feel anxious I realize that I am operating and focusing on: 

  What I don’t have, what I can’t control and the future.   I now pause when I realize I'm doing this and recenter to focus on: 

  Being appreciative for where I am, the things I can control and present- This gives me instant peace.  From there I can the think to what I can control and the future which gives me my power back!  (Brad Bizack -

  Every time I start to feel anxious I realize that I am operating and focusing on: 

  What I don’t have, what I can’t control and the future.   I now pause when I realize I”m doing this and recenter to focus on: 

  Being appreciative for where I am, the things I can control and present- This gives me instant peace.  From there I can the think to what I can control and the future which gives me my power back!

  Every time I start to feel anxious I realize that I am operating and focusing on: 

  What I don’t have, what I can’t control and the future.   I now pause when I realize I”m doing this and recenter to focus on: 

  Being appreciative for where I am, the things I can control and present- This gives me instant peace.  From there I can the think to what I can control and the future which gives me my power back! https://www.bradbizjack.com/

  
  4 Steps to fall back in love with your clients

• Step 1: Conduct a  Features/Benefit/Advantage analysis: So often we operate on autopilot and we start talking about things that our future clients may or may not care about.  I’ll give you an example; If you're a website designer you know all the behind-the-scenes nuances that go into producing a beautiful website (templates, SEO, platforms etc). What your clients care about is having a website they can be proud of and that will help them get more visible online.  

  
  
  

  Step2 : Evaluate your clients- what did you like or not like- If you have found you are working with a group of people that take your energy not give, then something needs to change.

  
  

  Step 3: Evaluate your Consult/Fit calls-   If you're working with people who take your energy you likely are missing key questions to ask during these calls that could save you a ton of headaches. 

  
  

  Step 4:  Ask for feedback- How do you keep your energy high and how do you know when you have a satisfied customer?  Do you ask for your clients to share their wins because of how you have helped them? 

  Finally 5 places you need to sharing your client's WINS

  5 places you need to make sure you are sharing the wins of your clients (pro tip: never claim responsibility for the wins, make the client the hero)

  1. Insta stories and reels
  2. Email campaigns
  3. Social platforms (Facebook; Insta; membership groups)
  4. Website
  5. Sales Deck/Demo
  
  

CONNECT WITH GWEN: 

• CONNECT WITH ME ON INSTA- @GRITANDTENACITYCONSULTING
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• GET YOUR FREE SALES EFFICIENCY AUDIT - CLICK HERE
• LEARN MORE ABOUT THE BRANDING BUSINESS SCHOOL (use code: GWEN to save)- CLICK HERE
...

Woo Hoo! I love celebrating and championing women in business!  Nikki Thompson shares the incredible growth gained personally and professionally as well as her misconceptions about working with a sales coach. 

Nikki Shares:

I've found that I love having a clear process for things. And sales, doing the consult call, sending a proposal, trying to remember to follow up, has always felt chaotic. So to finally have a process now is awesome and it's another area of my business that I LOVE now!

• How Nikki didn't know where her next client was coming from and thought marketing should come first
• The education process and discovery that marketing is time consuming and expensive you better have a rock solid sales plan first
• Through the Grit & Tenacity B3 framework, she learned so much more than what to just say on a call but who her ideal target client is and WHY
• As a result of such clarity her marketing became focused and soon she signed her first big retainer client.
• Nikki shares that raising her pricing was hard but the key is knowing who is a good Fit and while flexibility is great, clients are looking for confidence and structure in your processes 

CONNECT WITH NIKKI

Free 5-minute website audit: https://claritybranding.co/free-website-audit Website: www.claritybranding.co

LinkedIn: https://www.linkedin.com/in/nikki-l-thompson/

CONNECT WITH GWEN: 

• CONNECT WITH ME ON INSTA- @GRITANDTENACITYCONSULTING
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• GET YOUR FREE SALES EFFICIENCY AUDIT - CLICK HERE
• LEARN MORE ABOUT THE BRANDING BUSINESS SCHOOL (use code: GWEN to save)- CLICK HERE

I hope these tips help! Keep in touch! Leave me a message at gritandtenacityconsulting@gmail.com or INSTAGRAM 

Join Oliva Scholtz and Myself on a fun, energetic discussion around business finances!  Believe it or not- we played a game!  3 Lies and the Truth! 

In this episode, we cover:

• The 3 most common lies around business and finances
• The actual truth
• Ways you can ensure you are clear on your finances
• Permission to work within your strengths and to outsource the other stuff- but not permission to stick head in the sand to avoid. 
• Dave Ramsey- How his course changed both Olivia's and my life https://www.ramseysolutions.com/ramseyplus/financial-peace 
• How to get Olivia's Profit Guide https://www.agentoconsulting.com/profit-freebie/

CONNECT WITH GWEN: 

• TEXT GWEN: 804-617-0919 
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• GET YOUR FREE SALES EFFICIENCY AUDIT - CLICK HERE
• LEARN MORE ABOUT THE BRANDING BUSINESS SCHOOL (use code: GWEN to save)- CLICK HERE

I hope these tips help! Keep in touch! Leave me a message at gritandtenacityconsulting@gmail.com or INSTAGRAM 

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! In this episode of Confidently Selling with Grit & Tenacity, I sit down with Alyssa Knapp, business mentor and creator of Entreprenourishment, to discuss how energy, boundaries, and mindset impact your success in sales and business growth. We explore how nourishing your mind, body, and spirit can help you sell with confidence, attract aligned clients, and scale your business—without burnout. Alyssa shares practical strategies for integrating energetic alignment with sales, using tools like Human Design and quantum physics to shift your approach and create more ease and flow in your business.

What you’ll learn:

• What Entreprenourishment is and why it’s essential for success.
• How to align your energy and mindset to make selling feel natural and confident.
• Daily practices to support sales success and overcome resistance.
• How Human Design and quantum physics can help attract ideal clients.
• The importance of boundaries in preventing burnout and growing sustainably.
• Actionable steps to scale your business while protecting your energy.

Free Resource:

Get exclusive access to Alyssa’s Aligned to Thrive 90-Day Profit Planning Bundle to align your energy with your business goals! Grab it here.

Connect with Alyssa:

Website

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

Victoria joins us for part II and just in time to announce:

Enrollment starts Feb 19th! 

Join the Wait List Now

In this episode, we cover:

• The journey to create The Branding Business School
• Who the Branding School is for:
  
  • Busy Mommas, tired of the hustle
  • Female Entreprenuers
  
  

The Branding Business School Info:

The Branding Business School

Code GWEN for $100 off 

CONNECT WITH GWEN: 

• TEXT GWEN: 804-617-0919 
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• GET YOUR FREE SALES EFFICIENCY AUDIT - CLICK HERE
• LEARN MORE ABOUT THE BRANDING BUSINESS SCHOOL (use code: GWEN to save)- CLICK HERE

I hope these tips help! Keep in touch! Leave me a message at gritandtenacityconsulting@gmail.com or INSTAGRAM 

Hey Girlfriends! 

After listening to The Consistency Corner Podcast I was all fired up and HAD to record my own thoughts and external process the intense wave of emotions! 

I have always said I am grateful for the journey. I truly believe that God has led me to where I am today and that embedded in my DNA is courage and confidence so that I can authentically share and connect with YOU! 

Thinking back on my journey, I never understood why or how Women felt this huge disparity in the workforce because if I am being honest, I didn't think I had ever experienced it.  As I coach more and more female entrepreneurs I have come to realize that the worst offenders of this female vs male dilemma in my life are those the closest to me.  I don't blame them as I know it was coming from a place of protection!  I thank them because I learned how to stand my ground and push back on the people that I love the most, which made it easier for me to push back in the corporate world when I felt wronged, which has led to empowerment and confidence in knowing my value! 

Overnight, I feel like my mission has taken on a life of its own. This is so much bigger than helping you make more money, this is about giving your power back! It's about helping you know your worth as a Woman in this world and that you have options when you're in control! This is about teaching our children their worth and picking a path that's right for THEM, not what our messed up society says! 

Girlfriends,  this is about taking our power back and saying NO MORE!  

Check out Theconsistencycorner for inspiration and marketing advice. 

Ruthie is amazing!  The Podcast that changed the game for me: 

Valuing Talent and Paying People What They are Worth

https://www.theconsistencycorner.com/podcast

CONNECT WITH GWEN: 

GET YOUR FREE SALES AUDIT - CLICK HERE

• TEXT GWEN: 804-617-0919 
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• LEARN MORE ABOUT THE BRANDING BUSINESS SCHOOL (use code: GWEN to save)- CLICK HERE

I hope these tips help! Keep in touch! Leave me a message at gritandtenacityconsulting@gmail.com or INSTAGRAM 

In this week's episode, Victoria shares her journey from Corporate to Momtreprenuer. How she built 2 thriving businesses in 3 years with 2 kids under age 4. 

In this episode, we cover:

• The importance of outsourcing early in your journey. Thinking that we can do it all slows our growth 
• How selling was the last thing Victoria wanted to let go of but realized to scale she needed a team and immediately started training
• Victoria shares the impact of sales on their company's growth and how focusing on their follow up alone lead to a doubling of revenue within six months.
• Victoria shares how she managed maternity leave while scaling and growing The BrandWell business. 

To learn more about Victoria and BrandWell Designs click the website below: 

BrandWell Designs

CONNECT WITH GWEN: 

GET YOUR FREE SALES AUDIT - CLICK HERE

• TEXT GWEN: 804-617-0919 
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• LEARN MORE ABOUT THE BRANDING BUSINESS SCHOOL (use code: GWEN to save)- CLICK HERE

I hope these tips help! Keep in touch! Leave me a message at gritandtenacityconsulting@gmail.com or INSTAGRAM 

In this week's mindset boost we talk about the power of a negative review. 

In this episode, we cover:

• How a negative review can be a blessing
• A true client story overcoming the mental blocks of a negative review
• A strategy/system to analyze the review objectively 
• The cautions of giving a negative review power doesn't deserve

I”m so excited for this year! I have been working behind the scenes on some super awesome stuff to bring to you! Just as a teaser…. One of them could be a powerhouse round table with boss babe intellect who want to breathe into you and your businesses.  Stay tuned for more info and when to save the date!   As if that wasn’t enough.. I am honored to be the official sales coach for my amazing friend and her Branding Business School and it’s time for enrollment starting next month! Check the show notes for more details and how you can save on tuition! 

Till next time girlfriends! Stay Gritty! 

CONNECT WITH GWEN: 

• TEXT GWEN: 804-617-0919 
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• GET YOUR FREE SALES AUDIT - CLICK HERE
• LEARN MORE ABOUT THE BRANDING BUSINESS SCHOOL (use code: GWEN to save)- CLICK HERE

I hope these tips help! Keep in touch! Leave me a message at gritandtenacityconsulting@gmail.com or INSTAGRAM 

In this week's mindset boost, I get super nerdy and geek out on systems! 

In this episode, we cover:

• A must-read- Atomic Habits by James Clear
• Systems build security and confidence and provide all the answers we are looking for in our business
• From the time someone connects with you there are 8-10 systems you need. 
• Gut check time- do you have these systems? 

Here is the cold truth- If you run a business and want to grow your sales, you can’t afford NOT to have systems. 

What is your system when someone connects with in your DM?

What is your system when someone fills out a lead form?

What’s your system to track and measure your leads?

What is your system when to get hem to have a convo with you?

What is your system during that convo-  Yes, you need a system on communication !

What is your system after your conversation? 

What is your system for following up?

What is your system to onboard a new client?

Hey listen, if you are like oh crap I don’t have these systems don’t panic.  You have gotten this far in your business because what you do have is working. It’s when you want to scale or grow your income that the awareness of the lack of systems becomes so prevalent.

If your listening and your not sure if you have the proper systems in place fill out the Free sales audit to find out! Linked in the show notes and on my website or send me DM, email and lets chat! 

I”m so excited for this year! I have been working behind the scenes on some super awesome stuff to bring to you! Just as a teaser…. One of them could be a powerhouse round table with boss babe intellect who want to breathe into you and your businesses.  Stay tuned for more info and when to save the date!   As if that wasn’t enough.. I am honored to be the official sales coach for my amazing friend and her Branding Business School and it’s time for enrollment starting next month! Check the show notes for more details and how you can save on tuition! 

Till next time girlfriends! Stay Gritty! 

CONNECT WITH GWEN: 

• TEXT GWEN: 804-617-0919 
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• GET YOUR FREE SALES AUDIT - CLICK HERE
• LEARN MORE ABOUT THE BRANDING BUSINESS SCHOOL (use code: GWEN to save)- CLICK HERE

I hope these tips help! Keep in touch! Leave me a message at gritandtenacityconsulting@gmail.com or INSTAGRAM 

In this week's mindset boost, I share authentically how I get myself unstuck. 

In this episode, we cover:

• The quotes I have in my office that get me unstuck 

CONNECT WITH GWEN: 

• TEXT GWEN: 804-617-0919 
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• GET YOUR FREE SALES AUDIT - CLICK HERE

I hope these tips help! Keep in touch! Leave me a message at gritandtenacityconsulting@gmail.com or INSTAGRAM 

In this week's mindset boost, I share how goal setting sucks and instead, you should spend the time getting clear on your values! 

In this episode, we cover:

• Why New Year Resolutions Suck
• How understanding your values will drive your actions. 
• Exercise to complete between now and the New Year to create action and momentum. 

CONNECT WITH GWEN: 

• TEXT GWEN: 804-617-0919 
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• GET YOUR FREE SALES AUDIT - CLICK HERE

I hope these tips help! Keep in touch! Leave me a message at gritandtenacityconsulting@gmail.com or INSTAGRAM 

In this week's mindset boost, I interview Carin Hunt, CEO of Celebration Pros, a thought leader in the wedding industry, featured on Today.com, Rising Tide Society, and Authority Magazine

In this episode, we cover:

• Carin Hunt's story started when she was 7 years old.
• It's ok to go against the grain. 
•  Above all other marketing we can't forget we sell to people
• How having an inner circle that knows you and is willing to challenge you is critical. 
• Taking ACTION is the only way to create the life you want. 
• How to be intentional when networking.
• and so much more...... 

CONNECT WITH GWEN: 

• TEXT GWEN: 804-617-0919 
• LEARN MORE ABOUT THE B3 FRAMEWORK- CLICK HERE
• GET YOUR FREE SALES AUDIT - CLICK HERE

I hope these tips help! Keep in touch! Leave me a message at gritandtenacityconsulting@gmail.com or INSTAGRAM 

I am so excited to as we have a guest speaker and it’s perfect timing. The New Year is almost here- what happens? People are thinking of change, doing things differently and one of those changes is often career changes- or as our guest will say- Pivots!   

If you have been listening for a while, you know I am passionate about our GRIT and leaning into it, to be authentic and sell confidently.  Our guest shares the same sentiment in fact, shared with me earlier that finding the right people to fill a position isn't just about the specific skill set or the degrees or letters behind a name but also what experience the person brings from all parts of their lives.

You don't want to miss: 

1. Lauren Buffington Story and how she became the Queen of Pivots

2.  The advice she gives on knowing when to pivot

FREE RESOURCES 

https://www.linkedin.com/in/laurenbuffington/ https://www.instagram.com/laurenbuffingtoncoaching/

Check out The Queen of Pivots Career Blue Print! 

https://bit.ly/TheCareerPivotBlueprint

Announcements: 

Check out my website for the my B3 Framework This program is completely customized for your needs around closing more sales. It’s a personalized coaching approach where you get 1:1 time with Yours truly :) Custom analysis and audit of current sales systems and processes along with recommendations and support with things like Follow-up sequences, sales calls. Sales demos and honestly wherever you need the most support.

DOWNLOADS: 

Client Call Prep

 6 ways to create urgency for more sales NOW! 

CONNECT OR WORK WITH ME 

Grit & Tenacity Consulting

Authenticity + Curiosity+ Desire to Help = Confident Selling 

One of the reasons my Mary Kay business took off to fast but then quickly died out is because if I am being honest.. I didn’t have the desire to help others

You don't want to miss: 

1. My failure in Mary Kay

2. Looking back how I know this formula is the key

 Mary Kay, was the vehicle that catapulted my confidence, skill set,and knowledge in business, selling, marketing.. And just people…  Yes, I have a masters in business, but Mary Kay taught me things about myself that you don’t learn in textbooks!   So.. What did Mary Kay teach me? 

•  That charisma and likeability will get you far.. But not all the way People’s BS meters are always on…. And usually right
• That if I am being honest cared more about how Mary Kay was making me feel in the moment than genuinely wanting to help others… or so I thought… 

Looking back what I have been discovering over the years is that 

• I do genuinely want to help people.. This is key…    That want to help themselves! 
• Looking back,  I was not living in my authentic space  by”   loving people to the top”. While I can appreciate what Mary Kay was trying to do there….  There is not enough love in this world to help someone who doesn’t really want to be helped. The people who don’t take accountability for their life and instead live in victim mentality.  I found myself showing up for others when they weren’t showing up for themselves. I would spend weeknights and weekends working my butt off for half-ass results because there was half-ass preparation. It honestly turned me into someone who thought they didn’t like people… 
• Looking back, I knew what to say to make it look like I had it all figured out.. When in reality I was drowning in debt,  putting my family in financial ruins. - combined with attaching my success to what I described earlier made everything feel panicked.. For someone who wanted control, I felt so out of control.. Because I was depending on others to do what they said they were going to do in order to feed my family! 
• Looking back, I was so caught up in trying to help myself that I lost complete focus of helping others from a place of authenticity! 

This is a hard lesson to learn. But this is how I know this sales formula works when in alignment 

Authenticity + curiosity+desire to help= confident selling!!!! 

Looking back, I took a financial hit, my marriage went through the wringer, but I can still say, Mary Kay was the best experience because…  

on the other end, my marriage is stronger than it has been- my husband and I worked together climbing out of the rut-  it strengthened my appreciation and love - this man believes in me to the core, so much so- He was willing to ride the wave of destruction I caused then roll up his sleeves to help dig us out… 

 On the other end…  Mary Kay showed me a different way to sell- a way that I would take into my next career and use as a foundation to help a start-up grow into a multi-million dollar company.  

 On the other end, after rebuilding my confidence and taking what I learned into corporate, I realized I do actually love helping people… I love helping people in businesses go to the next level by solving a problem. Females in particular who are inspired by their own dreams that pull them forward.   Combined with feedback from those I have coached/mentored over the years, I realized that working with female entrepreneurs to help them feel confident, empowered and in control of their sales is how I really have the desire to help and the organic natural curiosity.  

✨ FREE Sales Audit: "Just Tell Me What To Say On My Sales Calls"  ✨

Hey girlfriend, welcome back!! In this episode, we’re exploring how to transform your podcast into a powerful sales tool without feeling pushy or inauthentic. I’m sharing key strategies to turn casual podcast chats into meaningful sales opportunities by planting seeds of value, incorporating clear calls to action, building genuine relationships with guests, and engaging your listeners in deeper ways. We’ll discuss overcoming the fear of sounding too salesy and show how reframing sales as an invitation to help can lead to more confident conversations.

What you'll learn:

• How to showcase your expertise authentically within podcast episodes
• The importance of clear calls to action (CTAs) to guide your listeners
• Tips for turning podcast guest interactions into potential partnerships or clients
• Strategies to engage your audience and encourage them to reach out
• Ways to overcome the fear of selling by focusing on serving
• Real-life examples of turning podcast conversations into successful client relationships

CONNECT WITH GWEN:

Website: https://gritandtenacityconsulting.com

IG: @gritandtenacityconsulting

Email: gritandtenacityconsulting@gmail.com

Authenticity + Curiosity+ Desire to Help = Confident Selling 

Consumers today value authenticity and are more likely to engage with and purchase from those they perceive as genuine and transparent. I think we can all agree that it makes common sense. So why is it so easy for us to lose authenticity during the selling process?  

You don't want to miss: 

• How losing authenticity happens to us all and why it happens
• What you can do to gut check yourself on the regular

Good news!  There are things you can do to gut check this but it starts with getting real and honest with yourself and open to hearing feedback.  

1.  Journal daily or weekly: As yourself these questions: 
   1. 3 Things your grateful for
   2. 3 things you accomplished
   3. 3 things you will accomplish
   
   

If you do this consistently for a week, you will start to see where you are giving your time and energy the most. Do they align with your values?  Where can you get back on track? 

2.  At the end of the month or quarter- Gut check by asking your customers, friends and family- 

1. 1. If you had to describe me in 3 words right now what would they be? 
   2. If your hearing things like stressed, overwhelmed vs passionate, excited etc then you know you are giving off the wrong energy which is bleeding into your sales. 
   
   

At the end of the month- Go prospect by prospect and look at the ones who closed vs the ones who didn’t and make a column of “what went well” & “what didn’t” and then ask yourself how you felt about the things that went well and how you felt about the things that didn’t. - Don’t we all want to feel good about what we do.  

3.  Start/Stop/Continue buckets

1. 1. 3  things you will start doing in the next month
   2. 3 things you will STOP doing 
   3. 3 things you will continue doing
   
   

Announcements: 

Check out my website for the my B3 Framework This program is completely customized for your needs around closing more sales. It’s a personalized coaching approach where you get 1:1 time with Yours truly :) Custom analysis and audit of current sales systems and processes along with recommendations and support with things like Follow-up sequences, sales calls. Sales demos and honestly wherever you need the most support.

DOWNLOADS: 

Client Call Prep

 6 ways to create urgency for more sales NOW! 

CONNECT OR WORK WITH ME 

Grit & Tenacity Consulting

Whatever you do please don't discount! Discover how discounting doesn't actually get you what you want, but instead, all the problems you work so hard to avoid. 

You don't want to miss: 

• My own Black Friday Bust
• Why discounting is a no-go
• Offer a way to save money 

Announcements: 

Check out my website for the my B3 Framework , also knows as the Confident Sales Accelerator This program is completely customized for your needs around closing more sales. It’s a personalized coaching approach where you get 1:1 time with Yours truly :) Custom analysis and audit of current sales systems and processes along with recommendations and support with things like Follow-up sequences, sales calls. Sales demos and honestly wherever you need the most support.

DOWNLOADS: 

Client Call Prep

 6 ways to create urgency for more sales NOW! 

CONNECT OR WORK WITH ME 

Grit & Tenacity Consulting

Discover 6 ways to help create a sense of urgency with your future clients during the holiday season.  This time of year is an easy excuse for people to use- don't let them! 

You don't want to miss: 

• 6 ways to create urgency now
• How to have those hard conversations and feel good about it
• Someone is always buying something, are you buying their excuses? 

Announcements: 

Check out my website for the Confidence Accelerator program. This program is completely customized for your needs around closing more sales. It’s a personalized coaching approach where you get 1:1 time with Yours truly :) Custom analysis and audit of current sales systems and processes along with recommendations and support with things like Follow-up sequences, sales calls. Sales demos and honestly wherever you need the most support.

Download my free PDF - 6 ways to create urgency for more sales NOW! 

CONNECT OR WORK WITH ME 

Grit & Tenacity Consulting

Join this fluid and vulnerable conversation as I ask my personal Career Development Coach to share through her lens my journey to sales and overcoming my resistance to the mere thought of selling. Karey shares stories, insights and gives practical advice from the last 20-plus years as she helped others navigate one of the top traumas in a person's life.  

You don't want to miss: 

• Who should be on your personal advisory board
• Using The Birkman tool https://birkman.com/the-birkman-method
• The difference between a skill and strength- they are not the same. 
• Advice on how to remind yourself of the awesomeness you are

Announcements: 

Check out my website for the Confidence Accelerator program. This program is completely customized for your needs around closing more sales. It’s a personalized coaching approach where you get 1:1 time with Yours truly :) Custom analysis and audit of current sales systems and processes along with recommendations and support with things like Follow-up sequences, sales calls. Sales demos and honestly wherever you need the most support.

CONNECT OR WORK WITH ME 

Grit & Tenacity Consulting