When you think about having the real estate business and life outside your business you’ve always wanted what comes to mind?

For most of us, there is a moment of dreaming big followed at some point by a thought like, “I’ll never be able to have that.” Or, something along the lines of “Sounds great, but I have no idea how to make that happen.”

Why do we do this to ourselves?

Why do we think we can’t have what we want, or that what we want is somehow an impossibility for us? That what we want and our ability to actually have it are not equal?

Life is too short not to have it be exactly the way we want it to be. 

Like, why can’t you be a successful real estate agent and have a great life too?   Make good money and have some free time to enjoy it…that doesn’t seem like an impossible dream to me.

It’s not asking for too much out of life, yet so many agents I talk to think a life like this is not in the cards for them.  

Once you realize what you reallllllly want in life and how you’ve been holding yourself back, it can bring up a lot of emotions–sadness, anger, frustration, and after all that comes hope and then finally the thing that matters most–action.  

In today’s workshop-style episode of Confessions of A Top Producing Real Estate Agent, I’m walking you through a 7-step process so you can make whatever you want happen.  

And, because as Lee Iacocca said, “The disciple of writing something down is the first step to making it happen,” I’m also giving you a free workbook for you to use as I walk you through the 7 Steps to Get Anything You Want.  

Get The 7 Steps To Having Anything You Want Workbook Here

Having anything you want is not a catch phrase and it’s not too good to be true.  It’s something each one of us is capable of, but only if we remove what’s in the way. 

This 7 step process will help you do that.

Let this be the year you say I will _________________________ and then truly go for it like it’s going to happen.  

Don’t just wait and see what happens, decide and then commit to make it happen.  

​​Not in a stressful way, but in a “I’m worthy and capable” kind of way.  

Because you are. 💖

To your success,

Jennifer

Click here for the shownotes and transcript of this episode.

Click here to get the workbook mentioned in this episode.

If you're ready to make 6 or even 7-figures in your real estate business AND have time for a life, without needing a team to do it, learn how here. 

As you reflect on your accomplishments for this year, you may or may have not hit your goals.  

The real question, though, is what are you going to do if you didn't hit the goals you hoped to? 

Your answer to that question will determine what happens next.  It will determine not only how 2023 goes for you, but the entire trajectory of your real estate career.  

Yes, this moment is THAT important.  

If you didn't hit your goals this year, move the "T" as we say here at Agent Grad School.  

Learn more at AgentGradSchool.com/MoveTheT

Learn how you can have a 6-figure real estate business AND a life without a team here. 

If things are happening slower in your real estate business than you imagined, I hope this episode helps you.  

What I learned from being a real estate agent over the last 19 years is that we need to be patience--actively patient--in four very specific areas of our businesses:

• Patient with ourselves;
• Patient with building our career;
• Patient with the market; and
• Patient with our clients.

Learn more about how to be actively patience and how it can actually speed things up in your real estate business on today's episode.  

For this episodes show notes go to: Agentgradschool.com/activepatience/

To grow your real estate business go to AgentGradSchool.com

Every summer, we have a book club here at Agent Grad School.

Our students pick the books–one for June, another for July, and a third for August. At the end of each month, we discuss the books and share how we are applying what we learned to our real estate businesses with you.

If you are following along with us in the Agent Grad School 2022 Summer Book Club, June’s book was This Is Marketing by Seth Godin.

his book is a true must-read for every real estate agent. Why? Because it completely redefines how we think about and approach our marketing.

Author Seth Godin breaks marketing down into 5 steps, and on today’s podcast, a few of our students and I are sharing how we are applying these five steps to our real estate businesses.

Learning and most importantly, applying, these five steps will change the way you think – and the way you act – when it comes to marketing your real estate business.

Marketing is more than how to find clients, or how to attract clients. It’s about finding your niche, and seeing your marketing as a way to help those people find the change they are looking for.

We hope it helps you redefine how you market yourself as a real estate agent as much as it did for us.

Listen in as the AGS book club and I discuss how we are applying what we learned from this book to our real estate businesses.  

For more podcasts like this, go to AgentGradSchool.com/podcast.

Have you ever been told you need to be “everywhere” online to get clients or be a successful agent in today's market?  

Sounds like a recipe for burnout to me.  

You absolutely don't have to be everywhere on social media to have clients coming to you and have a successful business.  

On today’s episode, learn what to do instead:

• The first decision you need to make when it comes to being on social media;
  
• How to know where you should be online;
  
• Why being “everywhere” online is a waste of time;
  
• How the decision about which platform to be on determines the content you should be creating;
  
• And so much more!

Shownotes: AgentGradSchool.com/NotEverywhere/

If you are ready to make six figures as a real estate agent AND have a life without a team, without old-school tactics and without posting on social media all day, join Agent Grad School to learn my 5 Pillar System for a six figure real estate business.   AgentGradSchool.com/enroll

Here's what you'll learn in to today’s episode:

• How to successfully attract clients using social media;
• The very important difference between social media tactics vs. social media strategy;
• Why social media without the right strategy will never work; and
• My easy 3-step process to social media success.

For the shownotes go to: https://agentgradschool.com/socialmediastrategy/

If you want to make six figures as a real estate agent AND have a life, all without a team, go to AgentGradSchool.com. 

Here’s a sneak peek into what you’ll learn in this episode:

• How to set expectations about how quick you'll see results when you start something new; 
• Why focusing on metrics and "the numbers" can sabotage you and what to focus on instead; 
• What to do if you aren’t getting any results and how to know if you should stay the course or jump ship; 
• How to know if you are on the right track towards your goals, even if you don't have the results you thought you would by a certain timeframe;
• and so much more!

Episode Show Notes: www.AgentGradSchool.com/episode100.

Little did we know, but when we became real estate agents, we also had to become money managers.

But, no one teaches us HOW to make these important decisions and even what decisions we should be making.  Things like:

How much should I be paying myself?

How do I know if I can take that vacation?

Can I afford to hire an assistant to help me in my business?

What should I be spending on marketing?

Do I have enough saved for taxes?

None of that should be a guessing game and using the Profit First system gives you all the answers.  

Listen in to today's episode to learn more.    

To access the free resources mentioned in the episode, go to this episode's show notes here: AgentGradSchool.com/profitfirst

Over the last two decades of being a successful real estate agent, I’ve learned a lot about money.

How to make it.  How to spend it wisely. How to keep more of it.  And how to grow it.

On today’s episode, I’m sharing what I’ve learned about money and being a real estate agent over the years.

Everything I’m sharing came at a very high price and a huge learning curve.

My hope is that by me sharing the lessons I’ve learned about money as a real estate agent, you’ll be able skip some of the painful money lessons I’ve had to endure and reach your money goals much more quickly than I did.

Here’s what you’ll learn on today’s episode:

• the three steps to making money as a real estate agent;
  how to spend money on the things that will help your business grow;
  the financial management things I skipped for years as a real estate agent that cost me tens of thousands of dollars;
  what to do to keep more of your hard-earned commission dollars;
  And more.

Shownotes: www.AgentGradSchool.com/money

To learn more about how to launch and grow a six figure real estate business go to AgentGradSchool.com.  

You can spend time or you can spend money, but you're always spending one in your real estate bsuiness.  

You are always, without exception, spending one or the other.

Learn when to spend time, when to spend money and what to expect when you are investing in each on today's episode.  

To learn more about how to have a successful real estate business, go to AgentGradSchool.com. 

There are two types of "leads" that come to us as real estate agents and yes, I'm comparing them to cookware.  

Learn how to help the Crockpots™ who move more slowly and the Instapots move faster.  Most agents only focus on the Instapots.  

Huge mistake.

You need a real estate business that welcomes both.  

Learn how in today's episode.  For more information to help you grow your real estate business, go to AgentGradSchool.com.

How to be content even if we aren't where we want to be yet with aduthor of Radically Content, Jamie Varon.  

Today I’m talking with one of Agent Grad School's mindset coaches, Nancy Anderson.  She is a master at helping people not just set a goal, but actually achieve it with her S.M.A.R.T.E.R goal process.

Here’s what you’ll learn:

• What's missing from most goal setting advice that leads to us not achieving our goals;
• How to know whether the goal you are setting is achievable;
• What to do along the way to achieving that goal so you know you'll hit it;
• Each step in the S.M.A.R.T.E.R goal process so you can use it too!

Whether you want to work on business goals or personal goals, today’s podcast will show you a proven process to help you reach any goal you choose. 

To learn more about Nancy, the S.M.A.R.T.E.R Goals process and get a free S.M.A.R.T.E.R goals process cheat sheet go to AgentGradSchool.com/CoachNancy.

If you're ready to finally make 6-figures or more per year AND have a life, learn how at AgentGradSchool.com/Mentorship.

My guest today is Andy Mulholand from 5 Simple Numbers.  He used to have one of the top teams in Minnesota.  Now, he is a outsourced CFO and book keeper for real estate agents.  He’s come up with such a simple way to look at the financials in our real estate businesses.   He says it comes down to just 5 simple numbers. 

Listen in as he explains how simple the financial part of your real estate business can be AND, how once knowing these 5 numbers in your real estate business can empower you to make good decisions, help you budget AND help you invest in the right places in your business, including yourself.

Even if you have a bookkeeper already and/or a CPA, understanding these 5 key business of a real estate business is crucially important to sustaining and growing your successful real estate business.

Learn more at AgentGradSchool.com/5simplenumbers

Unfortunately, being a real estate agent means being able to handle a lot of rejection. My guest today is one of our students and she coined the term casual indifference.  It the perfect mindset to have as a real estate agent so I asked her to share it with all of you!  Thanks Regan!  For more great tips on how to succeed (and sometimes survive) being a real estate agent, go to AgentGradSchool.com.  

Do you ever daydream about opening your own brokerage one day? Be a fly on the wall during my conversation with one of my favorite indie brokers, Lindsay Dreyer of City Chic Real Estate. She shares her inspirational story about why and how she became a broker and the powerful strategies she implemented to develop a thriving brokerage. You’ll hear her talk about her transition from an independent agent to a successful broker-owner, how she assembled a team of amazing agents, and the one step she regrets not taking early on that would have saved her a lot of trouble.

For more great tips on having a successful real estate business go to AgentGradSchool.com.

Listen in as I interview LinkedIn expert Donna Serdula on how us real estate agents can use LinkedIn to become known as the real estate expert in our area and bring clients to YOU.  

With over 740 million users, this is a social media platform worth using in your real estate business.

For more free success strategies for real estate agents go to AgentGradSchool.com.

For more strategies to create a successful real estate business go to AgentGradSchool.com.

Whenever you set a goal for yourself, how certain are you that you’ll actually achieve it?    Listen to today's episode to learn how you can know for sure whether you'll achieve your goals.  For more strategies to create the real estate business and life you want, more go to AgentGradSchool.com. 

Real estate is emotional. Our clients have emotions, we have emotions and other people in the transaction have emotions.

When you decided to become a real estate agent, you probably didn’t realize what an emotional roller coaster it would be!

Not just for you, but also for your clients and everyone involved in the transaction – there are a lot of ups and downs coming at you from all sides.

Understanding how to handle the emotions as a real estate agent is so important, I tell our students it’s the #1 skill they need to learn to succeed in this business.

Learn how to do that on today's episode.  

For more information on how to build a six or seven figure real estate business, go to AgentGradSchool.com.  

To view the shownnotes for this episode, go to: AgentGradSchool.com/Emotions.

I swore off business planning  until I met my guest today, Erin Bradley.

Her theory is that our business plans should not just focus on our businesses, but that it should actually be a lifestyle plan first and foremost.

A business plan that puts your life first. Brilliant.

Because why else do we have a business at all if it isn’t for the life we hope to create with it?

In this episode, Erin walks us through the five step process she uses to design a business and life that leaves enough room to enjoy the time and financial freedom that we hope having a business plan will create for us but most business plans completely skip this part!!

And, the best part is that the entire plan fits on one page. So, you can reference it all year long and make sure you are on track.

You’ll definitely want to pause while you’re listening to this episode and take notes.

Erin is sharing her one-page lifestyle and business planning worksheet so you can follow along as she walks us through how to create a life we love and a business we won’t want a vacation from.

Download your free worksheet at AgentGradSchool.com/businessplan

On today's episode, we are talking about Pillar 5 of the 5 Pillars of a Successful Real Estate Business--The After Phase.  This phase is about keeping in touch with your past clients in a way that doesn't bug them for business or take much of your time, yet still provides referrals and repeat business.   The point of keeping in touch with your past clients is not to "get" clients or referrals from them.  It's to help them be great homeowners, provide resources for them, and position you as the real estate expert in their life even if they aren't buying or selling anytime soon. 

You don't need to spend a lot of time or money to create a "wow" experience for your clients when they go under contract.  Learn how to do that on today's episode.  

Today, I'm diving deep into the Doing Phase, which is Pillar 3 of the 5 Pillars of A Successful Real Estate Business.  This is the phase when you are literally doing what your clients hired you to do--buy or sell a home or both.  This marks an incredible opportunity for you to create a one-of-a-kind experience your clients will want to tell everyone about, which, in turn, brings even more clients to you.   

Don't skip this crucial step with your buyer and seller clients--the initial consultation.  An initial consultation is not about selling or telling, it's about figuring out why your client wants to move, creating clarity about when they want to do that and most importantly educates them on how you can help them make that happen.   Be curious, be interested and don't skip this step! Learn how and how to create amazing initial consultations on today's episode.  For more go to AgentGradSchool.com/initialconsultation

You can't sell any houses if you don't first "sell" someone on one very important thing: You.

Not just you, but why someone should choose you as their agent vs. all the other options they have available to them.

Learn why traditional real estate agent marketing doesn't work very well and the 5 questions you can answer to come up with a compelling reason why someone should choose YOU.

For more, go to AgentGradSchool.com/marketingyou.

These 5 pillars exist in your real estate business whether you know it or not. They are also the very same steps you and your clients go through during every transaction. Find out what they are, why they are so important, and how to know which pillars you need to work on to strengthen your real estate business and create a business so rock-solid that can thrive in any market.

“You can have excuses or you can have success; you can’t have both.” <—- My favorite quote from the Agent Grad School August Book Club choice.

Here’s another one: “If you’re ready to make more money, you can.”

So, then, what’s standing in our way?

There’s only one reason: what we believe about money.

Listen in to today's episode as we discuss this awesome book--You Are A Badass At Making Money by Jen Sincero and learn how our thoughts are reflected back to us in our real estate businesses and in the amount of money we have in our bank account.  

What if you could create a real estate business where your answer to this question determined everything:

Do you want to get more done in less time? (Who doesn't?)

What about a way to keep track of and keep in touch with all your leads, current clients, sphere, and past clients.

How about getting everything that’s in your head off your plate?

You can do all this and so much more with the right CRM.

But, how do you know the right one to choose? When is the right time to get one? How do you set it up quickly and easily? Is the free one you get at your company good enough?

After using and/or trying out almost every CRM on the market over my 18 years as I real estate agent, I can unequivocally say that Realvolve is the best CRM available for real estate agents.

In this episode, Realvolve’s COO, Dale Warner, and I talk all things CRM.

Here’s what you’ll learn:

What a CRM is and why every real estate agent needs one;
When the “right” time is to get one;
How to know which CRM is the best option for you (usually the cheapest option is not the best option);
What mistakes to avoid when choosing and using a CRM; and
How you can get all my Realvolve workflows and email templates.

I truly believe having the right CRM is the most powerful tool you can have in your real estate business.  I hope this episode helps you choose the right one for YOU.  

Go to AgentGradSchool.com for more. 

On today's episode, I'm talking to one of Agent Grad School's three mindset coaches, Coach Lisa.

Our goal with this episode: help you get unstuck and keep moving forward in your real estate business even if you've never done the thing you are trying to do and have no idea what to do next.

• The mindset shift that will create a spiral of upward business and personal growth;
• The “least sucky action” approach;
• How to move forward even if you haven't done what you are trying to do before;
• The difference between confidence and self-confidence and how one leads to the other;
• The “Four C’s” to getting unstuck;
• And so much more

For the show notes for this episode, go to agent Grad School.com/CoachLisa.

For more information about how Agent Grad School can help you build a successful real estate business, go to AgentGradSchool.com.

Playing Big is not only the Agent Grad School Summer Book Club choice for July but it's also a way of being in your life and in your business. Tara Mohr, the author, says Playing Big is about being more loyal to your dreams than your fears.  Listen in to a snippet of our book club discussion.  We hope it inspires every real estate agent to read this book and Play Big!  For more go to AgentGradSchool.com/PlayingBig

I thought doing a rebrand was the perfect opportunity to show our students how I don’t just teach modern marketing in theory, I do the same things I tell our students to do to build my own businesses. As I go through my rebrand, I'll be using the Agent Grad School curriculum to completely revamp my real estate business and take the same exact steps our students take to launch or relaunch their real estate businesses.

In this episode, I'm sharing how I'm starting the rebranding project.  

To learn more, go to AgentGradSchool.com.

Part 2 of 2 of one of my favorite ever when it comes to real estate.

Here’s what you’ll learn in this episode:

How to take what you learned from your past career, no matter what you did before becoming an agent, and apply those skills to being a successful real estate agent; What to do when you feel overwhelmed; Why comparing yourself with other agents leads you down the wrong path and what to do if it happens;
How to create your OWN version of success in real estate; What to expect when you are first starting out, especially how long it takes to “figure it out”; Your number one job as a real estate agent (it's not to sell homes!); What to tell yourself when you get rejected (which WILL happen a lot as a real estate agent); The mindset shifts you must make to go from newbie to successful in this business; and more over at AgentGradSchool.com!

This was one of my favorite real estate conversations ever!  Here's what you'll learn:

The pivotal moment that changed everything in my business;

The ONE question you have to answer in your business to become a magnet for clients;

What to say to yourself when you want to quit and how failure can turn into your greatest strength;

The 5 phases every real estate business has, even if you don't realize it;

How to build a SCALABLE business and spend LESS time trying to get clients;

The two most important skills that create a successful business;

Why CONSISTENCY is not enough to build a following and the missing ingredient you need too;

The two "personalities" we all have and how to use both of them to get the results you want in your life;

and SO much more!

Our book club pick for June was The Go-Giver: A Little Story About A Powerful Business Idea by Bob Burg & John David Mann.

This book presents five laws of “stratospheric” success explained using a short story format. We follow Joe, a salesperson who yearns for success.

He thinks success is about hustling and “getting the deal done” but what he learns about success is that it comes easily and automatically once you apply the five laws of success.

THE FIVE LAWS OF STRATOSPHERIC SUCCESS:

The Law of Value
The Law of Compensation
The Law of Influence
The Law of Authenticity
The Law of Receptivity

In our book club discussion, a few Agent Grad School students and I examine the five laws in depth and discuss how we can apply each to our real estate businesses and even our lives outside our businesses too.

This is a must-read for any real estate agent, any type of sales-person, and really anyone who is looking to create success in their life both personally and professionally.

Want to find out what other books we are reading this summer?  Go to AgentGradSchool.com

If you have a website or thinking of getting one anytime soon, this episode is a must! It’s good business and good karma to be a real estate agent who can accommodate the needs of everyone and your online presence should do the same. In today’s episode, you’ll learn: The three reasons why having an accessible website is necessary, the parts of your website that could be turning potential clients away, which disabilities you might not be considering that need accommodation, why having an accessible website can also be good for business, how you can make your website accessible and so much more! https://agentgradschool.com/accessible/

On this episode of Confessions of a Top Producing Agent, I’m sharing how you can help your buyers truly WIN in this type of “crazy” seller’s market.  Plus, I’m giving away one of my biggest secrets to how to write a winning offer. It’s so simple, yet so many agents overlook this one powerful clause in the contract. This one clause even outperforms cash offers if you use it correctly.  For more, go to AgentGradSchool.com

Learn more about how you can join the Agent Grad School Summer Book club for FREE, get the reading list and how to be part of the book club discussions all summer long!  Learn more at AgentGradSchool.com/BookClub2021. 

Here’s another one of those “things” that real estate agents are told to do that makes no sense–single property websites. On today’s episode, you’ll learn more about why single property websites are not the most effective tool to market your listings and what to do instead.  For more go to agentgradschool.com/podcast.

Want listings? In a sizzling seller's market like we have right now, it can be even MORE difficult to get listings because sellers have so many options to chose from and their home will sell pretty much no matter what.  They could even sell their home themselves!

So, why should a seller choose YOU, above all other options, to sell their home right now? You need a compelling reason as to why they should.

Listen in to this episode to learn what the most compelling reason is for most sellers right now, how you can come up with your own unique answer to that question, AND what you need to do next to bring seller clients to you.

Go to AgentGradSchool.com for even more ways to bring clients to you. 

A Niching Success Story

My guest today, Harrison Casagrande knows all about how successful niching down your real estate business can be.

Harrison felt a calling to help other military families find a home, and has created a successful real estate business serving military personnel in south Florida. 

His story is a testament to the power of niching down in the real estate market.

Join us today as we talk about how to successfully find your niche in the real estate business by:

• Identifying a problem (that you can solve!)
• Defining the value you will provide
• Becoming an expert
• Building trust 
• Connecting with your target market

Harrison shows us how to build a truly gratifying business that is not only successful, but makes a difference in the life of each person he serves.

Listen in to this episode to learn how you can do this too.

To learn more about Harrison and get the shownotes to this episode can be found at AgentGradSchool.com/Military. 

Learn what Curbio is and how it can help you and your clients in this competitive seller's market. Learn more at AgentGradSchool.com/curbio.

Just because “everyone else” is doing something or you think doing something will mean you win a deal, doesn’t make it the right thing to do.

Today’s episode highlights three specific practices to stop doing and three things you can also start doing to foster accessibility to housing.

I believe our job as real estate agents isn’t just to sell homes, but to truly help the people who need our help.

You are helping to make the dream of home, and all that brings with it, a reality for people.

You are doing important work. Don’t ever forget that. 

Go to AgentGradSchool.com to learn more and get the resource I mention in this episode.  

In real estate, we are made to think we aren't successful unless we've won all the awards, sold all the houses, dominate our local market, and have our picture plastered everywhere with our arms folded in a power pose.   

Raise your hand if that definition of success doesn't interest you?  (So many hands go up, mine did too)

But it's hard to create a different picture of what success could look like when the messages from our industry, other agents, and even TV shows are all about how many houses you've sold and how good you look doing it.  

My guest today said he bought into that definition of success at first too and only realized thirteen years into being a top agent that he was "doing it all wrong."

Nowadays, his definition of success not only looks completely different but is something he can accomplish every day.

Today he's sharing his inspiring story and how-to advice in hopes that you will also create your own personal version of what success looks like for YOU.  

How you define success for your life is a choice you, and you alone, get to make.  

And, despite what anyone else is doing, it doesn't have to include a power suit or a power pose if you don't want it to.  

Listen in and be inspired by today's Confession of a Top Producing Real Estate Agent.   

Be sure to listen until the very end when I tell you how you can get something super cool for free!

Today's episode is inspired by a listener who submitted a question wondering about the best place to take licensing classes.  Hear my unconventional advice plus three more important things to be thinking about BEFORE you get your real estate license.  If you or anyone you know is thinking about becoming a real estate agent, this is a must-listen episode!  For the show notes and to learn how you can submit a question to get answered on the podcast, go to AgentGradSchool.com/podcast.