Explore every episode of the podcast Confessions of a Higher Ed CMO — with Jaime Hunt
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep. 64: Behind the Scenes: Marketing Strategies of a Top Online Graduate Program | 25 Oct 2024 | 00:46:38 | |
Jaime’s nearly a decade as a higher ed CMO and vice president likely wouldn’t have been possible if she hadn’t earned a master’s degree in integrated marketing communications from West Virginia University in 2011. For more the last 15 years, Jaime has used the program as an example of best practices in action for marketing an online graduate program In this episode, Jaime sits down with Chad Mezera, Assistant Dean of Online Programs for the College of Creative Arts and Media at West Virginia University, to talk about the program, how it is marketed, and the future of online learning. Takeaways for this episode include:
Guest LinkedIn: https://www.linkedin.com/in/chad-mezera-152bab2/ Guest Bio: Chad Mezera is the Assistant Dean of Online Programs for the College of Creative Arts and Media at West Virginia University (WVU). In this role, he oversees all online courses offered by the college and leads the online programs support team.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 63: Uncommon Insights: AI, Creativity and Brand | 11 Oct 2024 | 00:54:09 | |
There are some marketers you just don’t want to have to compete with. Grant Heston at Virginia Commonwealth University is one of them. In this wide-ranging episode, Jaime sits down with Grant to talk about AI, collaboration, creativity, brand building, and more. Takeaways from this episode include:
Guest Name: Grant Heston Guest Social: https://www.linkedin.com/in/grantjheston/ Guest Bio: Grant Heston is vice president for Enterprise Marketing and Communications for Virginia Commonwealth University and VCU Health. After arriving in 2021, he built the first integrated branding, communications and marketing division that serves both the university and health system.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Enrollify.org Relaunch: More Content, More Community | 13 Jun 2024 | 00:01:44 | |
In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 54: Signs Of Growth: How Environmental Graphics Help Build A Brand | 07 Jun 2024 | 00:54:49 | |
Environmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice president for marketing at Indiana University, discusses how IU has leveraged environmental graphics to transform the IU campuses and build pride in their community. Takeaways for this episode include:
Whether you're a higher education marketer or just fascinated by the intersection of design and marketing, this episode is packed with valuable advice. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player. Guest Name: Adrienne King Guest LinkedIn URL: https://www.linkedin.com/in/dradking/ Guest Bio: Dr. Adrienne King joined Indiana University in June 2023 as the new Associate Vice President of Marketing. She leads the university’s marketing strategy in support of the institution’s strategic goals, focusing on delivering a unified, brand experience fueled by research, data, and integrated marketing communications. She has nearly 20 years of experience in higher education marketing and communications, advancement, and alumni and community engagement, having previously served in similar leadership roles at the University of Toledo, Murray State University, Idaho State University and West Virginia University Institute of Technology. She received her doctorate in higher education administration and a master’s degree in integrated marketing communications from West Virginia University, after earning bachelor’s degrees in graphic design and public relations from Marietta College. She also is a graduate of the 2018 Leadership America executive program and a 2021-22 American Council of Education Fellow.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 53: Mapping the Student Journey With Human-Centered Design | 24 May 2024 | 00:57:51 | |
As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students. That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using an empathic lens. Joey shares how NYU is mapping the student journey by putting students first and addressing the internal cultural dynamics that impact strategic outcomes. Join us as we discuss:
Check out these resources we mentioned during the podcast: To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 52: Making Memories: How Traditions Enhance the Student Experience | 10 May 2024 | 00:46:16 | |
Homecoming. Orientation. Welcome Week. Fall Fest. Family Weekend. Ring Dance. Our students experience so many traditions during their four (or more) years on our campuses, but what makes these events create lasting memories? That’s the question that Jaime poses to Alison Paz, associate director of marketing and communications for Louisiana State’s Division of Student Life. In her position, Alison plays a key role in both creating and marketing these events. Takeaways from this episode include:
Guest Name: Alison Paz, Associate Director of Marketing and Communications, Louisiana State University Student Life Guest LinkedIn URL: https://www.linkedin.com/in/alisonpaz/ Guest Bio: Alison Paz is a marketer and communicator with extensive experience handling complex marketing strategies, public relations, large-scale events, new media ventures, publishing, advocacy, non-profits, and community outreach. Her career spans diverse sectors including higher education, entertainment, publishing, business-to-business, retail, and health.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Jaime’s Big Pivot: Solving Higher Ed Marketing to Save Higher Ed | 07 May 2024 | 00:39:50 | |
After a 20-year career working in higher education marketing, Jaime is making a big pivot and launching a full-time higher education consulting firm: Solve Higher Ed. In this episode, the tables are turned and Jaime is the interviewee. Listen as she shares:
Guest Name: Jaime Hunt, President of Solve Higher Ed Guest LinkedIn: https://www.linkedin.com/in/jaimehunt/
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 51: Thriving with Disability: A Guide for Leaders and Teams | 26 Apr 2024 | 00:41:37 | |
Living with a disability presents a unique set of challenges, especially when it intersects with professional life. In this special and insightful episode, Jaime has an engaging conversation with RJ Thompson, who is the Manager of Digital Strategy in Pitt Health Sciences. RJ shares his personal experiences of working and thriving in a professional setting while living with cystic fibrosis, offering a valuable perspective on this often-overlooked aspect of the workplace. In this episode, listeners can expect to gain several key takeaways:
Guest Name: RJ Thompson, Manager of Digital Strategy in Pitt Health Sciences Guest LinkedIn: https://www.linkedin.com/in/studentofdesign/ Guest Bio: RJ Thompson, MFA, is an award-winning marketing and graphic design professional. Currently, RJ is the Manager of Digital Strategy in Pitt Health Sciences. He was most recently the Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Beyond the Buzz: Real Stories of DEI Impact in Higher Education | 17 Apr 2024 | 00:38:05 | |
This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body. Key takeaways include:
Listen to the Full Episodes Featured: Talking Tactics - Episode 17: Walk The Walk On DEI And Amplify Reach With Raw Authentic Stories The Application - Episode 34: Roadmap To Web Accessibility Success For Higher Ed Marketers
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 50: The Art of Attraction: Balance Brand and Lead Generation | 12 Apr 2024 | 00:59:57 | |
Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit” about just that – and how schools can effectively market and brand themselves to reach those students. Takeaways for this episode include:
Concluding the episode, Jaime and Bart gaze into a crystal ball, predicting future trends and changes in higher education marketing, equipping listeners with the foresight and knowledge to stay ahead. Guest Name: Bart Caylor, president of Caylor Solutions and author of Chasing Mission Fit Guest Social: https://www.linkedin.com/in/bartcaylor Guest Bio: Bart Caylor's passion for education began at Anderson University, where he graduated Magna Cum Laude with much more than an undergrad degree. As a first-generation college student, Bart experienced firsthand how higher education could alter the course of his life, and his career is a testament to those transformative years at AU.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| From Chatbots to Assistants: The Next Evolution of AI | 05 Apr 2024 | 00:35:51 | |
Jaime Hunt explores the transformative potential of AI in higher education with Ardis Kadiu, CEO and Founder of Element451. They discuss how AI is reshaping student engagement, administrative efficiency, and the overall educational experience, showcasing Element451's leading role in this revolution. The discussion reveals the challenges facing higher education and how AI solutions, such as personalized content creation and AI-assisted advising, can address these issues, ultimately leading to a more empowered and successful student body. This conversation covers:
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 49: The Presidency in Crisis: A Guide for Higher Ed Marcom Leaders | 29 Mar 2024 | 01:05:25 | |
In this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current stressful and often unpopular role of college presidents, Jaime and Teresa provide insight into effective communication and leadership in such volatile environments. Takeaways include:
This episode is a treasure trove of wisdom for current and aspiring leaders in higher education, offering practical advice and thought-provoking insights into the complex world of higher education communication and leadership. Guest Name: Teresa Valerio Parrot, Principal, TVP Communications and host of Trusted Voices Guest Social: https://www.linkedin.com/in/teresavalerioparrot/ Guest Bio: Teresa Valerio Parrot is the founder and principal of TVP Communications, a public relations agency solely focused on higher education. Valerio Parrot helps higher education executives connect with new audiences, manage a crisis situation, build thought leadership awareness, and communicate institutional values. She is co-host of the Trusted Voices Podcast, co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 62: Beyond the Shoestring: Rethinking Marketing Budgets in Higher Ed | 27 Sep 2024 | 00:41:08 | |
Marketing is an investment, not an expense. But too many universities don’t treat it as such. Instead, marketers find themselves with a budget that is not adequate for accomplishing goals and expectations. In this episode, Jaime sits down with Kristin Nichols, a seasoned higher education leader and consultant, to discuss this challenge – and what marketing leaders can do to solve it. Takeaways from this episode include:
Guest Name: Kristin Nichols Guest Social: https://www.linkedin.com/in/nicholskristin/ Guest Bio: Kristin Nichols is a higher education marketing professional with a wealth of experience spanning over twenty years. Throughout her career, she has worked at several top-tier institutions in the Northeast region. Kristin's skills in market research, brand development, digital strategies, and enrollment marketing have made a lasting impact on the industry. Currently residing in suburban Boston with her husband Chris and their two young children, Kristin devotedly balances a dedication to both her career and family. As a strategist and leader, she continues to shape the landscape of higher education marketing by contributing to the growth and success of the institutions she guides.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results | 22 Mar 2024 | 00:17:16 | |
In this special episode recorded live at CUPRAP 2024, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education. Key Takeaways:
Guest Name: Georgy Cohen, Director of Digital Strategy, OHO interactive
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 48: Beyond Silos: Organizational Structures that Make Sense | 15 Mar 2024 | 00:56:33 | |
In this episode, Jaime sits down with Rachel Reuben Senor, a 25-year veteran of higher education marketing now serving as the VP of Account Strategy for OHO Interactive. The conversation centers around a shared frustration: the challenges posed by silos in higher education – and offers insight into the ways marketing and communications offices can bust those silos. Takeaways include:
Guest Name: Rachel Reuben Senor, Vice President of Account Strategy, OHO Interactive Guest Social: https://www.linkedin.com/in/rachelreuben/ Guest Bio: Rachel Reuben Senor is a seasoned veteran in marketing and communications in the higher education industry. She has worked on staff in leadership positions in both public and private institutions. She fuses her experience into a comprehensive, strategic approach to marketing that identifies challenges and develops creative solutions to improve marketing processes.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Live from CUPRAP: The AI Gold Rush | 14 Mar 2024 | 00:19:08 | |
In this special bonus episode of Confessions of a Higher Ed CMO recorded live at CUPRAP 2024, Jaime Hunt sits down with Joe Master, Vice President of CUPRAP and Managing Director of Brand and Marketing Strategy at RW Jones Agency. The episode is filled with insights on the evolution of higher ed marketing, the importance of professional development, and the promising intersection of AI technology and education. Key Takeaways:
Guest Name: Joe Master, Managing Director, RW Jones Agency
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 47: Beyond Marketing: Blending Student Care into Your Marketing Strategies | 01 Mar 2024 | 00:56:27 | |
In this edition of "Confessions of a Higher Ed CMO," Jaime talks with Devin Purgason, the Executive Director of Marketing and Student Care at Forsyth Technical Community College. The conversation is centered around the unique opportunities that smaller educational institutions present as incubators of marketing creativity, offering a breadth of freedom to explore and innovate in marketing strategies. Takeaways from this episode include:
Guest Name: Devin Purgason, Executive Director of Marketing and Student Care at Forsyth Technical Community College Guest LinkedIn: https://www.linkedin.com/in/devinpurgason/ Guest Bio: Devin brings a unique blend of creativity and advocacy to his role as the Executive Director of Marketing and Student Care at Forsyth Technical Community College. With a background rich in media, he has seamlessly transitioned his artistic passions into impactful marketing strategies. Devin's dedication to education and community development is highlighted by his selection for the American Association of Community College Future Leaders Institute. His academic journey is marked by a degree in theology from Piedmont International University, a master's of divinity in historical theology from Southeastern Seminary, and a graduate certificate in digital media and marketing from Duke University. At the heart of his work lies a commitment to empowering lives and transforming communities, resonating deeply with Forsyth Tech's vision.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 46: From PR Writer to CMO: A Lifetime of Marketing in Higher Education | 16 Feb 2024 | 00:55:45 | |
In this episode of "Confessions of a Higher Ed CMO," Jaime engages in a compelling conversation with Andrew Careaga, a retired chief marketing officer with over 30 years of experience in higher education marketing at Missouri University of Science and Technology. Careaga shares insights from his extensive career, reflecting on the evolution of higher ed marketing and the impact of technological advancements like the internet, social media, and AI. Takeaways from this episode include:
Guest Name: Andrew Careaga, retired CMO at Missouri University of Science and Technology CARRYAGA Guest LinkedIn: https://www.linkedin.com/in/andrewcareaga/ Guest Bio: Andrew Careaga is the retired chief marketing and communications officer for Missouri University of Science and Technology (Missouri S&T), a STEM-focused public research university in Rolla, Missouri. During the university's name change from the University of Missouri-Rolla to Missouri S&T, Careaga was instrumental in managing communications and branding initiatives. In 2009, he was named International Brand Master of the Year by Educational Marketing Group Inc., primarily in recognition of his role in coordinating Missouri S&T's name change communications effort. More recently, he led a campus-wide market research effort and brand identity update for the university. The resulting "Miners Dig Deeper" campaign received a Gold Award from CASE, District VI, in 2016. His professional involvement includes service with CASE as a trustee (2016-2018) and formerly as chair of CASE District VI (1998-2000) and a three-year term on the CASE Communications and Marketing Commission (2002-2005). He presents frequently on branding, marketing, social media marketing, crisis communications, change management and related subjects at various conferences and workshops, including events sponsored by the American Marketing Association, CASE, Academic Impressions, Higher Ed Experts, Higher Ed Hero, HighEdWeb Arkansas and AACRAO, among others.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 45: Jenny Li Fowler's Playbook: The Heart and Soul of Engaging Social Media | 02 Feb 2024 | 01:02:16 | |
Managing social communities requires marketing savvy, diplomacy, excellent judgment, and a finger on the pulse of your audience. In this episode, Jaime brings on Jenny Li Fowler, author of “Organic Social Media: How to Build Flourishing Online Communities” to discuss the key fundamentals for building an engaging and welcoming digital space for your university’s biggest fans. Takeaways for this episode include:
Tune in for an episode that’s not just about the mechanics of social media, but the heart and soul of digital community building. Guest Name: Jenny Li Fowler, Director of Social Media Strategy at MIT, Author of ‘Organic Social Media’ Guest LinkedIn URL: https://www.linkedin.com/in/jennylifowler/ Guest Bio: Jenny Li Fowler is the director of social media strategy at MIT. Jenny is in charge of developing and executing Institute-wide social media initiatives and campaigns; provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s main Twitter, Facebook, Instagram, and LinkedIn accounts. Jenny also leads the Social Media Working Group which has 160 members. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School. Jenny is also the author of “Organic Social Media.”
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 44: The Art of Human-Focused Project Leadership | 19 Jan 2024 | 01:05:59 | |
This episode features a conversation with Erik K. Rueter, Senior Project Manager for the American Marketing Association and Founder and President of Human-Centered Success. Take a deep dive into the concept of human-centered project management, a transformative approach that's reshaping how we tackle projects. We begin by exploring the critical question: Is there really a difference between project management and project leadership? Our discussion will unravel the nuances between the two, revealing how leadership plays a pivotal role in successful project management. Takeaways include:
Whether you're a seasoned project manager, a leader looking to refine your skills, or someone curious about the evolving landscape of project management, this episode is packed with insights and actionable advice. Guest Name: Erik K. Rueter, Senior Project Manager for the American Marketing Association and Founder and President of Human-Centered Success Guest LinkedIn URL: https://www.linkedin.com/in/erikrueter/ Guest Bio: Erik K. Rueter, PMP, PMI-ACP (he/him) has over 20 years of professional experience across diverse industries. He worked for tech start-ups, colleges and universities, a Grammy®-award-winning production company, and healthcare organizations. He has been a public policy analyst, professional photographer, marketing and public relations director, and now a senior project manager at the American Marketing Association. He has co-authored two papers on health inequity in oncology nursing, lectured at Boston and Emerson Colleges, and been a guest speaker on diversity and inclusion at, among others, Medtronic, VSP, and the San Antonio Spurs. He recently founded Human-Centered Success LLC, a consulting organization focused on creating more inclusive spaces through servant leadership.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 43: Mastering the Inbox: How to Craft Email Campaigns that Get Results | 05 Jan 2024 | 00:55:59 | |
Get ready to dive into the dynamic world of email marketing. Jaime sits down with Ashley Budd, Senior Director of Advancement Marketing at Cornell University, to unlock the secrets to crafting email campaigns that not only get opened, but also get results. Ashley is a seasoned expert who’s been turning the humble email into a powerhouse of engagement and communication. Get set for an engaging session that’s like a mini-masterclass, packed with insights and practical tips you can start using right away. Takeaways include:
This episode is your go-to guide for elevating your email campaigns. Whether you're a seasoned marketer or just getting started, there’s something here for everyone.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 42: Authentic Allyship: Crafting Campaigns that Support LGBTQIA+ Students Year-Round | 15 Dec 2023 | 01:02:19 | |
LGBTQIA+ students, like all students, need to see themselves represented in university marketing materials. An inclusive marketing strategy ensures that these students feel welcomed and valued by the institution, which can be a deciding factor in their college selection process. In this episode, Jaime sits down with Kevin Tyler, Director of Marketing and Community Engagement at Simpson Scarborough, to discuss how to authentically market to LGBTQIA+ students and – perhaps even more importantly – how to ensure that LGBTQIA+ students feel supported on your campus. Takeaways for the episode include:
The goal of the episode is to equip university marketers with the knowledge and tools to create and implement marketing strategies that genuinely support and affirm LGBTQ+ students, ensuring that inclusivity is woven into the fabric of the institution's brand and community engagement efforts. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 41: More than Brand Police: University Licensing as a Revenue Generation Powerhouse | 01 Dec 2023 | 01:10:23 | |
Licensing is an often underappreciated yet crucial aspect of a university's marketing and brand strategy; however, it can be a powerful tool for brand reinforcement and revenue generation. In this episode, Jaime sits down with Brian Eubank, Executive Director of Licensing at Old Dominion University, to discuss how universities can extend their brand's reach far beyond campus borders. Takeaways from this episode include:
Licensing, when managed effectively, can support your university’s goals, enhance your reputation, and engage the community like nothing else. Brian Eubank is the executive director of licensing at Old Dominion University, where he oversees all aspects of the university’s licensing program. Six months into his tenure at ODU, he has helped increase licensing revenues by 11% YOY, added a vintage collection to the licensing offerings, and shepherded partnerships with a brewery for a licensed beer and a local restaurant chain for a licensed barbecue sauce. Prior to his current role, Brian served as the Director of University Partnerships for Affinity Licensing, Regional Vice President for Learfield Licensing, and University Brand Manager for Licensing Resource Group. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 61: Pitch Perfect: Leveraging Faculty Expertise to Boost Your University’s Image | 13 Sep 2024 | 00:57:29 | |
In this episode, Jaime sits down with Kim Hallman to talk about the role placing faculty experts can play in an integrated marketing communications strategy. By strategically integrating faculty experts into an overall marketing communications strategy, universities can leverage their knowledge and reputation to enhance the institution’s image, attract and retain students, and potentially impact rankings. Takeaways from this episode include:
Guest Name: Kim Hallman Guest LinkedIn: https://www.linkedin.com/in/kimberlyhallman/ Guest Bio: Now in season 10 at 160over90, Kim leads the agency’s institutional marketing practice, helping colleges and universities, research institutes, health enterprises, and cause-based organizations raise awareness and raise funds to support a core impact mission. A former journalist turned publicist now all-around communications strategist, she first penned bylines in The Post-Standard in upstate New York, then worked as an editorial assistant for the National Campaign for the Arts in London, before landing on the marketing scene 18+ years ago. Originally focused in retail and hospitality PR, Kim quickly found that education category work fulfills her deep desire for lifelong learning. She holds a BA in English from Bucknell University and a master’s degree in Print Journalism from Syracuse University’s S.I. Newhouse School of Public Communications. These days, when Kim’s not working, she’s soaking up all the firsts of new motherhood (and still trying to make some time for sleep).
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 40 Got Milk (And Potatoes?): Promoting the Value of Higher Education in a Rural State | 10 Nov 2023 | 00:55:48 | |
Promoting the value of higher education in rural states is not just important—it's essential for the growth and empowerment of these communities. Education is a powerful catalyst for development, offering individuals the tools to improve their quality of life and contribute to the economic and social vitality of their regions. In rural states, where access to higher education can be limited, emphasizing its value can lead to increased investment in local colleges and universities, thereby expanding opportunities for residents. In this episode, Jaime sits down with Lauren Griswold, Chief Communications and Marketing Officer at Boise State University, to explore a multi-year, statewide campaign designed to promote the value of higher education to a conservative, rural audience. As skepticism about the worth of college education grows, Lauren shares a compelling success story that underscores the importance of collaboration among colleges and universities. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! About the Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollifyshows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 39: The Power of UX in Higher Education Marketing | 27 Oct 2023 | 01:01:27 | |
In this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 38: Unlocking Online: Stories and Strategies for Marketing Online Programs | 13 Oct 2023 | 01:02:19 | |
In this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs. As more universities look to the online space as a solution to the enrollment cliff, more and more marketers are being asked to market online programs. A distinctive challenge compared with marketing traditional higher education offerings, marketing online programs requires different strategies and tactics. Takeaways for this episode include:
Whether you're a seasoned marketer, an academic leader, or just curious about the future of online education, this episode promises insights, anecdotes, and strategies that are bound to inspire and inform.
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 37: Passion & Purpose: The Heart of Employer Branding in Higher Education | 29 Sep 2023 | 01:06:15 | |
If there is one aspect of higher education marketing that is often overlooked, it’s employer branding. Universities neglect this element at their peril. In one of Jaime’s favorite interviews ever, she and Eddie Francis, the founder of Edify Ventures and host of the I Wanna Work There podcast, tackle that topic head-on and enumerate the pivotal elements that make up a successful employer branding strategy, tailor-made for universities. In a world where Millennials and Gen Z increasingly opt for purpose-driven work, Jaime and Eddie discuss the symbiotic relationship between higher education and social responsibility. Takeaways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 36: Blockbuster Marketing: From Entertainment PR to Campus Comms | 15 Sep 2023 | 00:51:45 | |
In this episode, Jaime dives into the world of marketing and storytelling with a guest who has seamlessly transitioned from the dynamic realm of entertainment PR to the intricate landscape of higher education marketing. Entertainment and education, while distinct, share common ground in the art of storytelling. Our guest takes us on a journey, beginning with her unique background in entertainment PR and how it has fundamentally shaped her approach to promoting higher education institutions. She highlights the surprising ways her skills have effortlessly transferred, demonstrating the power of adaptable expertise. Alonda Thomas, Associate Vice President of Marketing and Communications at Jackson State University, is an award-winning and trailblazing professional who has seen it all – from working with Spike Lee to navigating campus crises. Takeaways for this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, CEddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 35: The Art of Conflict Management | 01 Sep 2023 | 01:02:01 | |
In this episode of "Confessions of a Higher Ed CMO," Jaime and her guest dive into a critical aspect of leadership: managing conflict in the workplace. Her guest, Carol Bowser, is a true authority in conflict management, bringing her expertise from years of experience and her role as the founder of Conflict Management Strategies. With a background that includes notable contributions to the field and a wealth of practical knowledge, Carol offers invaluable insights into navigating conflicts effectively within the dynamic landscape of higher education. Takeaways include:
· Insights into the different types of conflicts that arise in the workplace · Guidance on how to delve into the root causes of workplace conflict · Tips for leaders on maintaining composure when faced with high-tension situations · Ideas for turning conflict into opportunities for growth · Advice for leaders on how to help employees do their best work
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, CEddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 34: Higher Ed Marketing Budgets Unveiled | 18 Aug 2023 | 00:31:31 | |
In this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey sought to uncover where higher education marketers and admissions pros are planning to spend their budgets and time over the next year. As they delve into the survey results, Ben raises the curtain on its most compelling findings. Takeaways include:
· Insights into the top priorities of higher ed marketing and admissions leaders · How resources are allocated at different institution types · Guidance on which channels might be on the rise – and which may be on their way out · Tips for planning your own budget priorities · Insights into the implications of spending trends
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 33: A President’s Role in Embodying a Brand | 04 Aug 2023 | 00:48:11 | |
In this episode, Jaime and her guest delve into the crucial role of a college president in shaping and embodying a university's brand and culture. Ashlea Jones, interim senior director of storytelling and director of executive communications at Miami University (Ohio), shares invaluable insights into the relationship between a president's vision for the future of the institution and its alignment with the university's brand and culture. Discover how this alignment can significantly impact the overall success and sustainability of the university in a rapidly evolving educational landscape. Takeaways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 32: Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback Story | 20 Jul 2023 | 00:57:13 | |
In this candid episode, Jaime sits down with a seasoned professional who recently experienced a significant career transition. Bryce Hoffman, formerly the AVC of Marketing at UMass Lowell and current AVP of Integrated Marketing at the University of New Hampshire, shares his personal journey of having his position eliminated and the subsequent process of rebuilding his professional life. Bryce is open, honest and raw in his recounting. His experiences serve as a source of inspiration and empowerment for those facing similar challenges. Takeaways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 31: Secrets to Successful Strategic Enrollment Planning | 07 Jul 2023 | 00:54:42 | |
In this episode, Jaime delves into the realm of strategic enrollment planning in higher education with her guest, Alejandra “Ale” Sosa Pieroni, Executive Vice President – Enrollment Management, Marketing, and Student Success, Georgia Southern University. As higher education grapples with declining student populations and increasing cost pressures, it has never been more important for enrollment management and marketing leaders to be aligned. Institutions that approach strategic enrollment management planning with an eye on collaboration may be better positioned for success. Takeaways for this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 60: From Layoff to Liftoff: Leveraging Your Professional Network in a Job Search | 30 Aug 2024 | 00:50:19 | |
In this compelling episode of "Confessions of a Higher Ed CMO," Jaime talks with Joe Picini, who opens up about his personal journey of navigating a sudden layoff and the critical role his professional network played in finding new opportunities. Takeaways from this episode include:
Listen to Joe’s inspiring story and gather actionable insights on how to leverage your network, stay resilient, and navigate the challenges of a job search. Whether you're facing job uncertainty or looking to strengthen your professional connections, this episode offers valuable lessons for all. Guest Name: Joe Picini Guest LinkedIn: https://www.linkedin.com/in/joe-picini-02496429/ Guest Bio: Joe Picini has over a decade of experience in higher ed marketing and enrollment strategy. He started his career at NYU as an admissions counselor before transitioning to NYU’s enrollment marketing team. He’s worked at a digital marketing agency as a strategist, a Director of Enrollment Marketing at an art school in Brooklyn, and currently serves as the Director of Recruitment Marketing at New Jersey Institute of Technology (NJIT) supporting their online portfolio. Throughout his career he’s had the chance to work with all student types (from precollege through masters programs) and all degree formats.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 30: Breaking Barriers: How Marketing Drives Inclusion in Access Institutions | 23 Jun 2023 | 00:55:42 | |
In this episode, Jaime and Myla Edmond, Associate Vice President Marketing and Communications at California State University, Dominguez Hills, delve into higher education marketing’s impact on creating diverse and inclusive campus communities. This episode explores the role of marketing in fostering a diverse and inclusive campus environment and offers insights into how marketing can actively contribute to a sense of belonging.
Takeaways include: · Insights into the role marketing can play in providing a sense of belonging on your campus · Thoughts on emerging trends that have the potential to benefit access institutions and minority-serving institutions · Ideas for ensuring effective engagement with audiences from diverse cultural backgrounds · Tips for better serving diverse audiences in ways that recognize cultural differences
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 29: Inside the Four-Year College Decision Project: Tracking Trends and Lessons Learned | 09 Jun 2023 | 00:52:54 | |
Join Jaime on this captivating episode of "Confessions of a Higher Ed CMO," with guest Denise Lamphier, director of marketing and communications at Des Moines University. In this episode, explore a unique four-year project undertaken by Denise and her son to document the college selection process. Denise shares statistics and data gathered by tracking every piece of college marketing her son received from the time he was a freshman until he matriculated four years later. Takeaways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 28: Unleashing the Power of Stories for Epic Content Marketing | 26 May 2023 | 00:53:09 | |
In this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing. This episode uncovers the secrets to creating engaging content that captures the hearts and minds of your audiences. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 27: Understanding the Role of Marketing from a President’s Perspective | 12 May 2023 | 00:57:18 | |
In this episode of "Confessions of a Higher Ed CMO," Jaime sits down with Thom Chesney, former president of Clarke University, to gain insights into his views on the relationship between the university president and chief communications and marketing officer. Thom shares his perspectives on the impact of the past three years on communication with stakeholders, and how he encourages innovation and experimentation in marketing strategies. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 26: Unlocking the Power of Influencer Marketing in Higher Ed | 28 Apr 2023 | 00:51:35 | |
In this episode of Confessions of a Higher Ed CMO, Jaime is joined by Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones Agency, to discuss influencer marketing in higher education. Influencer marketing involves partnering with individuals who have a strong following on social media or other digital platforms to promote a product, service, or brand. These individuals, known as "influencers," have the ability to sway the opinions and behaviors of their followers, who often trust their recommendations and look to them for guidance on what to buy and use. Takeaways for this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AI | 14 Apr 2023 | 01:02:33 | |
In this episode, Jaime and Mallory Willsea make a case for artificial intelligence (AI) as the next disruptor in marketing – a phenomenon both believe rivals social media and the Internet in terms of its potential impact on marketing. The focus of the episode is on ChatGPT, an AI-powered language model that can be harnessed by marketers to save time in content creation and to create more effective customer service chatbots. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 24: The Importance of Authenticity in Your Brand Story | 31 Mar 2023 | 00:53:42 | |
In this episode, Jaime Hunt and Victoria O'Malley discuss the importance of aligning brand promises with the reality of the student experience. The conversation explores the risks of failing to deliver on promises, including loss of reputation and – in a worst-case scenario – litigation. This episode provides insights for marketers and educators alike about the importance of setting realistic and authentic expectations and aligning brand promises with the reality of the student experience. Takeaways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 23: Busting Silos with a Student-Centric Website | 17 Mar 2023 | 00:39:59 | |
In this episode, Jaime talks with Kimberly Osborne, associate vice president for integrated marketing communications at UNC Greensboro, about the recent launch of UNCG’s “Next Generation Website.” Specifically designed to be prospective student-centric, the website breaks down the silos of a business unit model. Kimberly explains the rationale behind the shift in focus and the challenges of shifting a campus culture. Takeaways from this episode include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 22: Finding Space for Creativity | 03 Mar 2023 | 00:49:43 | |
A study published in the Journal of Occupational and Organizational Psychology found that employees who engaged in creative hobbies and activities outside of work tended to be more creative and innovative on the job. In this episode, Jaime talks with Kristi Eaves-McLennan about the importance of finding creative outlets that refill our gas tanks and inspire our work. Take aways include:
This episode is brought to you by our friends at Mindpower: Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!
About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 21: Into the Fire: Crisis Communications in Higher Education | 17 Feb 2023 | 00:59:47 | |
In this episode, Jaime talks with Christy Jackson, one of the foremost experts in crisis communications in higher education. In her higher education career, Christy has served in communications roles at Virginia Tech during the April 16 tragedy that killed 32; at Radford University when a student drove to Virginia Tech and killed a police officer; and at UNC Charlotte when an active shooter entered a classroom and killed two students. She was also the chief communications officer when Sweet Briar College announced its intention to close. Added to the mix are countless reputational issues, severe weather events, and deaths on- and off-campus. Meanwhile, Jaime has navigated an on-campus homicide at Winston-Salem State during Homecoming; several off-campus student homicides – including one on the Wake Forest University campus; the terminations of high-profile employees; a residence hall carbon monoxide leak; a 100-year flood; faculty unionization efforts; and many other crises and issues she wishes she could forget. In this episode, Christy and Jaime get real about what they have learned as they have responded to both life-safety crises and longer-term reputational issues. Takeaways include:
About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollify shows too! About the Enrollify Podcast Network Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 59: Parent Power: How Gen Alpha Parents will Shape College Choice | 16 Aug 2024 | 00:49:47 | |
In this episode, Jaime and Day Kibilds, VP for Strategy at Ologie, explore Ologie’s study on the parents of Gen Alpha, exploring the implications for higher education marketers and institutions. This episode examines the defining traits of Gen Alpha, the pivotal role of technology in their lives, and the profound impact of their parents on their educational choices. Key takeaways for this episode include:
Tune in to this episode for a comprehensive look at Gen Alpha and the evolving dynamics of higher education marketing. Whether you’re an educator, marketer, or parent, this discussion will provide valuable insights into engaging the newest generation of learners and their influential parents. Ologie’s Parents of Gen Alpha Study: https://ologie.com/gen-alpha-parents/ To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player. Guest Name: Dayana Kibilds, VP of Strategy for Ologie Guest LinkedIn: https://www.linkedin.com/in/dayanakibilds/ Guest Bio: Dayana is VP of strategy at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in August 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 20: The Anti-Racist Marketer | 03 Feb 2023 | 01:06:36 | |
In this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism. This work, however, requires the commitment of many more across campus. Takeaways from this episode include:
Both Liz and Jaime acknowledge that, as two white women, they likely get things wrong and they apologize in advance for any harm they may cause in this conversation. About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 19: More Than Stress - Mental Health of Higher Ed Social Media Managers | 20 Jan 2023 | 00:57:04 | |
The challenges of managing social media in higher education are often underestimated by people in leadership, leaving these talented, always-on professionals facing often overwhelming responsibilities while being under-resourced and undervalued. On top of that are the known mental health impacts of spending significant time on social platforms. As a result, social media managers often struggle with mental health issues that can impact both their personal and professional lives. In this episode, Jaime talks with Allie Kuenzi, Social Media Director at UNC Charlotte, about her graduate research into the impact these roles have on the mental health of these practitioners. This episode will provide listeners with:
About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 18: Leading High-Performing Teams in a Remote-First World | 06 Jan 2023 | 00:51:42 | |
The pandemic forced higher education teams to rethink how they approached collaboration, communication, and leadership. The future of work has changed forever, but managing in a remote-first world is among the top challenges for leaders. In this episode, Jaime talks with Joshua Charles, who has been leading remote and hybrid teams long before it became a necessity. Takeaways from this episode include:
About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Ep. 17: Recruiting Non-Traditional Students | 16 Dec 2022 | 00:48:05 | |
Seth Odell was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-traditional – or, perhaps more aptly named “post-traditional” – students. As the demographics of the United States change, attracting these students into our programs can help our institutions survive – and thrive – as we approach the demographic cliff. Takeaways from this episode include:
About Confessions of a Higher Ed CMO Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward.Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollifyshows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About The Enrollify Podcast Network: Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||