Explore every episode of the podcast Community Creators with Shana Lynn

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

What if the secret to creating a memorable event isn't giving people more information but giving them less?

In this episode, the late Steve D. Sims, entrepreneur, author, and creator of the renowned Sims Speak Easy events, shares how he built a highly sought-after experience around mystery, curiosity, and unexpected learning opportunities. Instead of relying on traditional value-stacking and overpromising, Steve reveals why surprise, discomfort, and unconventional thinking create lasting impact.

In this episode, you’ll learn:

• Why mystery can be a powerful tool for building anticipation and engagement.
• How Steve turned unconventional event venues into a defining part of his brand.
• The difference between creating memorable experiences and simply stacking value.
• Why surprising attendees often leads to deeper learning and stronger retention.
• The role of curiosity in creating innovative events and experiences.
• How memorable moments become powerful brand stories that attendees share long after the event ends.
• The importance of creating emotional triggers that people remember and talk about.

People don't always remember every lesson they learn, but they remember how an experience made them feel. By embracing curiosity, creating unexpected moments, and challenging conventional approaches, you can build experiences that leave a lasting impression and inspire meaningful change.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Do you ever feel like content creation is taking over your schedule? Between social media, emails, YouTube, and membership content, it can seem impossible to keep up with everything that needs to be created.

In this episode, Shana shares her personal content creation process and how she manages to consistently produce content while working only about 20 hours a week, homeschooling her children, and running a business.

In this episode, you’ll learn:

• How batching content can help you save time and stay consistent
• The step-by-step process Shana uses to create YouTube videos, emails, and social media content
• Why scripting content may help you communicate more clearly and efficiently
• The role of editing and content systems in creating a sustainable workflow
• Why consistency matters more than perfection when building an audience

Creating content doesn't have to consume all of your time. The key is building a process that works for your schedule, your strengths, and your business. Start simple, focus on consistency, and look for opportunities to repurpose what you're already creating. 

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Building a thriving community takes more than having the right strategy, engagement plan, or content calendar. At its core, a strong community is shaped by the behavior, values, and leadership that are modeled from the beginning.

In this episode, Shana sits down with Lauren Golden, founder of the Free Mama Movement, to discuss how she built a highly engaged community that has become much more than a place to sell offers. Lauren shares how she created a movement around a shared mission, cultivated a strong culture, and intentionally showed up as the kind of community member she wanted everyone else to become.

In this episode, you’ll learn:

• Why community building starts with modeling the behavior you want to see
• How a clear mission and shared identity create stronger member connections
• Why protecting your community culture is essential for long-term growth
• How strong communities eventually begin to support and protect themselves
• Why community leadership cannot be fully outsourced
• How consistency builds trust, connection, and member loyalty over time

If you're looking to build a community that feels connected, supportive, and self-sustaining, this conversation offers practical lessons from someone who has done it successfully for years.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

As business owners, it's easy to keep adding more. More projects, more deliverables, more tasks, and more ideas. But more doesn't always mean better.

In this episode, Shana walks through a simple but powerful framework called the Action Priority Matrix. This practical tool helps you evaluate the projects, activities, and deliverables already happening in your business so you can identify what's worth keeping, what needs improvement, and what may be draining your time and energy without producing meaningful results.

In this episode, you’ll learn:

• What the Action Priority Matrix is and how it can help simplify decision-making
• Why evaluating current projects is more effective than guessing about future ones
• How to measure effort and impact using real data instead of assumptions
• The difference between high-impact and low-impact activities
• How regular evaluation can help reduce overwhelm and improve team performance

Success doesn't come from doing more things. It comes from focusing on the right things. By regularly evaluating the effort and impact of your projects, you can create a more efficient business, deliver a better experience for your members, and free up time and energy for the work that truly matters.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Many business owners spend significant time creating marketing funnels and customer acquisition strategies but give far less attention to what happens after someone joins. 

In this episode, Shana shares why a systems-based approach to retention is essential for helping members and clients succeed and how simple systems can reduce churn while creating a more meaningful experience.

In this episode, you’ll learn:

• Why retention deserves as much attention as marketing and customer acquisition
• How member journey mapping can improve the client experience from onboarding to renewal
• How to use the Stoplight Strategy to identify green, yellow, and red clients or members
• Why community, connection, and personal engagement play a key role in long-term retention
• Simple steps you can take today to build a retention-focused system in your business

Retention is about more than keeping members, it's about helping them succeed. By combining simple systems with meaningful human connection, you can create a better experience, reduce churn, and support long-term growth for both your clients and your business.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Change inside a membership or coaching program is inevitable but how you handle it determines whether your community embraces it or pushes back. 

We dive into why change often creates friction and how to proactively lead your members through transitions in a way that builds trust and buy-in instead of resistance.

In this episode, you’ll learn:

• Why change can trigger resistance even when it’s ultimately beneficial
• The biggest mistake community leaders make when rolling out changes
• How poor communication leads to long-term dissatisfaction among members
• How to gauge the right timeline for communicating different types of changes
• A breakdown of the ADKAR change management model and how it applies to memberships

If you’re planning a change in your program, big or small, don’t wait until the last minute to communicate it. A thoughtful rollout can be the difference between confusion and confidence in your community. Take the time to guide your members through the transition, and you’ll not only avoid unnecessary friction, you’ll strengthen their trust in your leadership.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 80: Behind-the-scenes with 8-figure Membership Owner, Corinne Crabtree of No BS Women https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bs

What if more revenue didn’t mean more customers but better serving the ones you already have?

In this episode, Shana sits down with Corrine Crabtree to talk about expansion revenue and how adding the right offers can grow your business without starting from scratch.

In this episode, you’ll learn:

• Why expansion revenue is one of the simplest ways to grow your business without increasing your marketing spend
• How to introduce additional offers without taking away from your core program
• How to create offers that support different needs within your community
• Why your main offer should feel complete and how that actually increases trust and retention

At the end of the day, it’s not about stacking offers just to make more money, it’s about serving your people better. When your core offer delivers real results and your additional programs genuinely support different needs, growth becomes a natural byproduct. Focus on value, trust your audience, and give them the opportunity to go deeper when they’re ready.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Are failed payments quietly draining your membership revenue without you even realizing it? 

In this episode, we dive into one of the most overlooked issues that can seriously impact your business and how your pricing strategy might be playing a bigger role than you think. From monthly vs. annual plans to attracting the right members, we’re breaking down what’s really going on behind the scenes and what you can do to fix it.

In this episode, you’ll learn:

• Why failed payments are the “hidden kiss of death” for membership businesses and how they quietly drain your recurring revenue
• How to create a simple but consistent failed payment follow-up strategy that keeps members from slipping away
• Why annual plans can increase cash flow but also create renewal and cash management challenges
• How strong retention can make monthly pricing more profitable than annual plans
• How pricing impacts not just revenue, but the quality and mindset of the people joining your program

If you’re seeing failed payments, cancellations, or attracting the wrong members, your pricing strategy might be the missing piece. Take a closer look at your retention, your follow-up systems, and the level of commitment your offers require - small shifts here can make a big difference in both your revenue and the quality of your community.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 93: Millionaire Sales Secrets and the Power of Personal Branding with Lauren Tickner

https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-tickner

What if your next client is already watching your content but you’re just one message away from closing the deal?

In this episode, we break down how Lauren Tickner turns everyday social media content into real conversations and real revenue through direct messages. If you’ve ever felt like your posts aren’t converting, or you don’t know how to move from “likes” to actual sales, this is where things start to click.

In this episode, you’ll learn:

• How Lauren built authority that turns content into inbound leads
• Why most lead generation fails and the real reason people aren’t converting
• How to structure content so people want to message you first
• A simple DM flow: from first message to qualified prospect
• How to ask better open-ended questions that keep conversations alive
• The key checkpoints to qualify leads before making an offer
• How to gauge buying intent without sounding pushy or scripted

If you’ve been struggling to turn content into conversations or conversations into clients, this episode gives you a clear path to fix both. Start with authority, lead with value, and let the right people come to you.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Community building can feel isolating, especially when things get messy. But what if those challenges are actually a sign that your community is growing exactly as it should?

In this episode, we break down the Community Development Life Cycle - a powerful framework that explains the natural phases every community goes through. If you’ve ever felt like something is “wrong” inside your group, this conversation will help you reframe that thinking and lead with more clarity and confidence.

In this episode, you’ll learn:

• The 4 phases of the community development cycle
• Why a quiet or slow-starting community is completely normal
• How to step into leadership and use conflict as a realignment opportunity
• Practical ways to identify which phase your community is currently in

Whether you’re just starting out or managing a thriving membership, this episode will help you understand what’s happening beneath the surface and how to lead your people through it.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 87: How to Leverage Collabs to Skyrocket Your Revenue with Jordan Gill:

https://www.shanalynn.com/podcast/how-to-leverage-collabs-to-skyrocket-your-revenue-with-jordan-gill

Everyone talks about collaboration as a powerful way to grow your business but what if the real thing holding you back isn’t strategy, but mindset? 

In this episode, we dive into a powerful conversation with collaboration expert Jordan Gill, exploring the internal shifts needed to truly benefit from partnerships and stop chasing short-term wins.

In this episode, you’ll learn:

• Why a short-term mindset can limit your growth through collaborations
• The hidden value of collaborations beyond immediate sales
• How trust is built through multiple touchpoints (and why it matters more than ever)
• The concept of “planting and harvesting seeds” in your business
• Why not everyone needs to buy from you to bring value
• How collaborations can create long-term opportunities like speaking gigs, referrals, and audience growth

If you’ve been hesitant to collaborate because you’re unsure of the immediate return, this is your reminder: not all results show up right away. Keep showing up, keep building connections, and trust that the seeds you plant today will grow into opportunities tomorrow.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Pricing your membership can feel overwhelming especially when it doesn’t directly help people make money.

In today’s episode, we’re unpacking a powerful mindset shift around pricing. If your membership focuses on personal growth, clarity, community, or transformation (not income), this conversation will help you confidently price and sell your offer based on real value - not just financial ROI.

In this episode, you’ll learn:

• Why most people already spend money on things that don’t generate income
• How to reframe “value” beyond just financial returns
• How to identify your ideal member and the transformation you provide
• Simple ways to research and compare pricing in your market
• Why confidence matters more than your actual price point
• How to communicate intangible value like clarity, growth, and life improvement

If you’ve been underpricing your membership or doubting its value because it doesn’t produce direct income, this is your permission slip to think bigger. Start where you feel confident, grow your pricing over time, and most importantly, own the value you bring.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Retention is the hidden driver behind sustainable growth in any online program or membership. While most business owners focus on acquiring new customers, the real profit lies in keeping the ones you already have engaged.

Shana shares how a simple, strategic reactivation campaign helped one of her high-level clients increase retention from 89% to 92%—and ultimately to 94%—in just a few months. Even more impressive? A 41% increase in active members came from just a couple of emails.

In this episode, you’ll learn:

• Why retention is the most important metric for long-term business growth
• How retention directly impacts lifetime customer value and marketing success
• The biggest mistake most program owners make when it comes to engagement
• What causes members to disengage (and why it’s not what you think)
• A simple 4-step reactivation strategy you can implement immediately
• How to identify inactive members and segment them effectively

If you run a membership, course, or group program, this episode will show you how to re-engage inactive members and boost your revenue without adding more to your plate.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 09 - The Biggest Energy Suck in Your Online Business: https://www.shanalynn.com/podcast/the-biggest-mistake-community-managers-make

We break down a hidden drain in online businesses: spending too much time trying to fix unhappy customers. While it feels responsible to focus on complaints, the truth is that this effort rarely delivers meaningful return on investment.

In this episode, you’ll learn:

• Why unhappy customers consume the most resources—but deliver the least return
• The difference between neutral customers and true advocates
• Why shaping your offer around complaints can backfire
• How to create boundaries that protect your time and energy
• The long-term impact of focusing on loyalty over damage control

Start investing in the customers who are ready to grow with you, and you’ll build not just a business, but a loyal, thriving community.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Struggling to get your existing customers to refer others into your program? Shana breaks down the real reason referrals aren’t happening and it might not be what you expect. She shares why results-driven programs naturally create word-of-mouth growth, plus three simple, actionable steps you can implement today to start generating consistent referrals without complicated systems or incentives.

In this episode, you’ll learn:

• Why referrals are the most valuable source of new customers
• The #1 reason people don’t refer others (and how to fix it)
• The difference between having “good content” vs. delivering real results
• Why teaching something well is a different skill than knowing it
• How to identify if your program is actually helping people succeed

Referrals can be a powerful growth driver for your business. Focus on getting real results, ask happy customers to share, and make it easy for them to do so.

Start small. Ask one person, keep it simple, and watch your community grow.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

There’s one critical onboarding step that most online program owners overlook and it has nothing to do with your new members.

If you run an online course, membership, group coaching program, or sell through a launch model, you already know onboarding matters. It impacts retention, refunds, engagement, testimonials, and long-term customer success. But here’s the truth: You’re not just onboarding your new customers.

In this episode, you’ll learn:

• Why onboarding doesn’t stop when the cart closes
• The two overlooked groups you must onboard before focusing on new members
• Why onboarding directly impacts retention, refunds, and future sales
• How to enroll your team into delivering a seamless member experience
• The connection between onboarding and long-term business growth
• How to prevent community “storming” and cultural disruption

Strong onboarding isn’t just about welcoming new members. It’s about activating your entire ecosystem to support transformation. When your team is aligned and your community is engaged, onboarding becomes a growth engine, not just a checklist.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 129: Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vaden

In this episode, we dive deep into why personal branding is far more than a vanity metric - it’s a measurable business growth strategy. 

Featuring insights from AJ Vaden, we unpack groundbreaking research on how personal brands directly impact revenue, retention, referrals, and long-term trust.

In this episode, you’ll learn:

• Why personal branding is not a vanity metric, but a proven driver of revenue and business growth
• How personal brands act as a trust accelerator, shortening the sales cycle
• What national research reveals about how Gen Z and modern consumers make buying decisions
• Why people are more likely to buy and spend more with someone who has an established personal brand
• How free content (podcasts, blogs, social media) influences purchasing decisions
• Why strong personal brands increase retention and referrals

If you’ve ever wondered whether building a personal brand is worth your time as a founder, CEO, or community builder - this conversation will change the way you think about it.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you've heard previous episodes about the Retention Accelerator framework, you already know that retention starts long before someone considers canceling. It starts on day one.

In this episode, we’re diving deep into the most important place to apply your retention strategy: your onboarding experience. Because the truth is, most memberships lose the highest percentage of members in the first 30 days. And that first impression? It matters more than you think.

In this episode, you’ll learn:

• Why onboarding is the first (and most important) retention audit
• The power of defining one clear “best next step”
• How to tailor onboarding to your audience (including high-support communities)
• Why overcommunication builds confidence and momentum
• How to reinforce culture, expectations, and values from day one
• The importance of always making support visible and accessible

Your onboarding doesn’t have to be perfect -  it just needs to be clear. When members feel confident they’re in the right place and know their next step, they’re far more likely to stay.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 111: Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananas

One of the most impressive things about the Savannah Bananas is how quickly they execute. If something trends online today, there’s a good chance they’ll have a reel up within 24 hours. They don’t wait for perfect conditions. They test, adjust, and keep moving.

In this episode, Shana sits down with co-founder Emily Cole to talk about how their team maintains a “speedboat mentality” especially as they grow. From trying new ideas at every single game to empowering employees to call audibles in live moments, Emily breaks down how they’ve built a culture that embraces rapid implementation without overwhelming the team.

In this episode, you’ll learn:

• How to set expectations for speed and adaptability during the hiring process
• Why glorifying tests creates psychological safety on your team
• How constraints actually foster creativity and better solutions
• How to build feedback loops that help your team learn quickly without adding overwhelm
• The growing pains of scaling a fast-moving company and how to navigate friction as you grow

If you want to create a culture where innovation moves faster than fear, this conversation will challenge you to rethink how your team operates.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Retention is one of the most important metrics in any online business especially if you run a course, membership, or group program. It directly impacts revenue, profitability, and long-term sustainability.

But if you’ve been searching for a magic formula to instantly increase retention, this episode might surprise you. In this conversation, we break down what data actually reveals about the biggest driver of retention and it’s probably not what you think.

In this episode, you’ll learn:

• Why retention is a must-track metric as your business scales
• The common mistake program owners make when trying to increase retention
• The #1 activity that most strongly impacts member retention (based on real data)
• Why orientation and onboarding matter more than gamification, discounts, or bonuses
• What a strong onboarding experience actually needs to include

When members complete your orientation, they’re much more likely to stay in the first three months. So instead of adding more perks, focus on strengthening the beginning of their experience. A strong orientation helps them feel confident they’re in the right place, believe they can succeed, and know exactly what to do next.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you’re a membership owner doing all the “right” things for retention - systems in place, onboarding mapped out, training completed - but your churn is still high, this episode is for you.

In this highlight conversation with Melinda Cohen, they unpack the one thing that quietly sabotages retention efforts and it has nothing to do with retention strategies themselves. It’s about motivation, onboarding, and how marketing can’t stop once someone joins your program.

In this episode, you’ll learn:

• Why strong retention systems still fail without sustained motivation
• The real reason onboarding is so critical (hint: it’s about capitalizing on momentum)
• How the Progress Wheel helps members reconnect with purpose and see forward motion
• Why extrinsic motivation (rewards, gamification) backfires over time
• How to use your original marketing language inside your membership
• Why members falling off is normal—and how to normalize getting back on track

Retention doesn’t improve when you push harder - it improves when you reconnect members to why they joined in the first place. Motivation and action must move together, and your job is to make that next step feel simple, doable, and worth it.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Choosing the right community platform can feel overwhelming with so many options available. In this episode, Shana breaks down a practical and strategic approach to help you confidently choose the community platform that aligns with your purpose, your audience, and your long-term goals. Instead of chasing shiny features or copying what others are using, you’ll learn how to make a decision that truly supports your community and business.

In this episode, you’ll learn:

• Why a community platform is just a tool - and not the community itself
• How to clearly define the purpose of your community before choosing a platform
• The difference between “must-have” and “nice-to-have” features
• How to conduct a needs assessment based on both current and future growth.

There is no perfect community platform - only the one that best fits your unique needs. By getting clear on your purpose, prioritizing what matters most, and thinking long-term, you can avoid costly mistakes and build a community that truly thrives. Take the time to evaluate wisely, and you’ll set yourself up for sustainable growth and meaningful connection.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 138 - Designing Unforgettable Live Event Experiences with Phil Mershon

https://www.shanalynn.com/podcast/designing-unforgettable-live-event-experiences-with-phil-mershon

Shana talks a lot about member journeys when it comes to memberships and for good reason. In fact, her entire Retain Group consulting program is focused on creating incredible member journeys.

But what many people overlook is that events need a customer journey too.

In this episode, Shana highlights a powerful conversation with Phil Mershon, event experience expert. Phil shares how to think about events the same way we think about memberships and courses: as a thoughtfully crafted journey designed for a specific audience.

In this episode, you’ll learn:

• Why an event’s customer journey starts the moment someone buys a ticket
• How events are similar to memberships and course experiences
• What most events get wrong about community and connection
• Why people come for the content - but stay for the community
• How first impressions at an event can make or break the entire experience

If you want your events to be unforgettable, you have to think beyond the agenda and start designing the journey. When people feel welcomed, connected, and part of something bigger, they don’t just attend your event - they remember it, talk about it, and come back for more.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

On a recent Q&A, Shana answered a question she gets all the time - and one that comes up often for many business owners with memberships:

If you have lots of programs, should everything be included in your membership?

It’s tempting to want to give members everything. Members often feel like they should get access to everything, too. But is that actually the best strategy for your business?

In this episode, we break down why including everything inside your membership may not be sustainable - and what to do instead. 

In this episode, you’ll learn:

• Why including all programs inside your membership can hurt profitability
• The difference between rewarding members and restricting your offers
• How to use first access as a powerful (and simple) marketing strategy
• Why first access works for both members and your email list
• How to offer member discounts without underpricing your programs

Your membership should feel valuable without limiting your growth. By offering members first access, a discount, or both, you reward loyalty while keeping your offers profitable. This approach gives you flexibility, helps you fill spots, and supports long-term sustainability in your business.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 60 - How to Have Raving Fans and Lead a Meaningful Community with Lauren Golden

https://www.shanalynn.com/podcast/how-to-have-raving-fans-and-lead-a-meaningful-community-with-lauren-golden

Have you ever felt a calling to start something meaningful—but didn’t know where to begin? 

In this episode, Shana sits down with Lauren Golden, founder of the Free Mama Movement, to talk honestly about fear, confidence, and what it really takes to build a movement from the ground up.

In this episode, you’ll learn:

• Why feeling “not ready” doesn’t mean you’re not called
• How confidence is built through action, not waiting
• Why your first idea doesn’t have to be your forever idea
• How fear of regret can be a powerful motivator
• The importance of starting small and talking about your vision
• Why “unfinished” projects are not a waste of time

That calling you keep feeling isn’t random—and it’s not going away. This episode is an invitation to stop waiting for permission and start nurturing the idea that’s been placed on your heart. Small steps, imperfect starts, and many mini wins can lead to something far bigger than you ever imagined.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

When it comes to memberships, most business owners focus heavily on the sales and onboarding experience—but the cancellation process often gets ignored. In this episode, we talk about why hiding your cancellation button actually hurts your business, your brand, and your long-term growth.

Using real client experiences, we break down how the cancellation process acts as the final “bookend” of the membership journey and why it deserves just as much intention as the front end.

In this episode, you’ll learn:

• Why making cancellation difficult creates more problems than it solves
• How hidden cancellation buttons negatively impact trust and customer experience
• The legal considerations membership owners need to be aware of, including state regulations that require easy cancellation
• How a thoughtful cancellation process can provide valuable feedback and insights
• Why cancellations are often missed opportunities for retention and re-engagement
• How your exit experience shapes how members remember your brand

Don’t hide the cancellation button. Use it strategically. Treat canceled members as alumni, not lost customers. With the right approach, your cancellation process can become a powerful tool for insight, retention, and brand loyalty.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kay

https://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kay

What does it really take to triple a membership in a single launch—without relying on hype or burning out your audience?

In this highlight episode, Shana sits down with Ali Kay to unpack the exact launch strategy that took Ali’s membership from 1,400 to over 4,400 members in just nine days. What started as a $10 paid workshop turned into a powerful growth engine built on trust, community, and intentional connection.

In this episode, you’ll learn:

• How a $10 paid workshop can outperform a free challenge when launching a membership
• Why breaking even on ads before opening the cart can put you ahead from day one
• The power of showcasing your existing members as your strongest advocates
• How to “seed” your membership early and often without turning people off
• Why teaching live for a week created massive trust, connection, and momentum

Whether you’re planning your first membership launch or refining an existing one, this episode offers practical insights into building trust, scaling sustainably, and creating an experience people want to stay in.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

What does it really mean to be a seven-figure business owner?

In today’s episode, we’re pulling back the curtain on one of the most common (and most misunderstood) titles in the online business space. You hear it everywhere - on Instagram, podcasts, sales pages but very few people stop to define what “seven figures” actually represents.

In this episode, you’ll learn:

• Who is a 7-figure business owner?
• Revenue is all good, but what’s your profit
• Why profit is the number that actually impacts your life
• Knowing your numbers like a real CEO
• Why titles don’t equal credibility

Being a smart business owner isn’t about hitting an arbitrary revenue number. It’s about knowing your numbers, understanding your profit, and building a business that actually works for you and your family.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 69 - How to Develop a Winning Framework with Mel Abraham: https://www.shanalynn.com/podcast/how-to-develop-a-winning-framework-with-mel-abraham

If you’ve ever felt unsure about how to turn your ideas into a clear and compelling framework or you’re ready to refine the one you already have, this episode is your blueprint. 

Shana sits down with Mel Abraham, renowned expert in thought leadership and content architecture, to break down exactly what makes a powerful framework and how to build one that truly resonates.

In this episode, you’ll learn:

• Why Every Business Needs a Framework
• The Four Elements of a Powerful Framework
• Frameworks as Teaching Ecosystems

If you’re building curriculum, coaching, speaking, or content creation into your business, this episode will change the way you think about frameworks forever.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

When membership growth feels stuck, the instinct is almost always the same: get more leads, spend more on ads, create more content. But what if the real issue isn’t acquisition at all?

In this episode, Shana breaks down her favorite diagnostic tool - the Growth Ceiling Calculator and explains why churn is often the hidden reason memberships plateau. Using real numbers and simple math, she walks through how retention directly determines how big your membership can actually get, no matter how good your marketing is.

In this episode, you’ll learn:

• What a growth ceiling is and why every membership eventually hits one
• How Shana uses the Growth Ceiling Calculator on potential client calls
• Why increasing acquisition alone won’t fix stalled growth
• How churn mathematically caps the size of your membership
• The difference retention makes—even without adding a single new member

If you’ve ever wondered why your membership won’t grow past a certain number—or why more marketing hasn’t solved the problem—this episode will completely change how you think about retention, revenue, and sustainable growth.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

A lot of membership owners hit a wall — that point where growth stalls and it feels like you’re gaining as many members as you’re losing. If you’ve ever wondered why your numbers just won’t climb past that 500, 1,000, or even 5,000-member mark, this episode is for you.

Shana sits down with her longtime friend and powerhouse entrepreneur Corinne Crabtree, who runs an eight-figure membership business, to unpack what it really takes to break through that membership plateau. 

In this episode, you’ll learn:

• Why most memberships plateau—and what it really means when you hit that growth wall
• How focusing on small percentage gains in retention and conversion can create massive results
• The mindset shift to stop searching for big changes and start fixing the small leaks
• How to scale intimacy in a growing membership so members still feel seen and supported
• Why it’s crucial to teach your members to embrace growth instead of fearing it

If this episode inspired you to take a closer look at your membership strategy, don’t stop here. Go back to your retention numbers, your member experience, and the systems that support your community — and start testing those small but powerful changes.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

When people see detailed member journey maps, they often wonder how to come up with so many meaningful touchpoints. In this episode, Shana breaks down exactly how she does it — by using two simple but powerful types of outreach tactics that can transform the way you connect with your members. 

In this episode, you’ll learn:

• The difference between time-based and trigger-based outreach tactics
• Real examples of touchpoints that keep members connected and reduce churn
• How to identify moments in your member journey that deserve a personal touch
• Why recognizing what members aren’t doing can be just as important as what they are doing
• How to make your members feel noticed and valued beyond their purchase

Whether you’re running a coaching program, a membership, or a community, you’ll walk away with fresh ideas to make your members feel more seen, supported, and engaged every step of the way.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Most business owners believe profitability and sustainability come from sales and marketing—but the truth is, your real growth happens after the sale. In this insightful conversation with Shana’s friend Melinda Cohen, we dive deep into what it really takes to build a thriving, sustainable business: client retention, progress tracking, and creating results-driven experiences.

In this episode, you’ll learn:

• Why sales and marketing are only the starting point of profitability
• The overlooked power of client retention in sustainable growth
• How to shift focus from your perspective as a coach to your client’s learning journey
• Practical ways to spotlight and celebrate client progress
• The data-backed impact of improving retention on your marketing budget
• How small, consistent improvements lead to lasting client success

Whether you're a new coach shifting to group programs or a seasoned business owner running memberships and courses, this episode will challenge the way you think about growth. 

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Have you ever caught yourself feeling frustrated or disconnected from your members? Maybe you’ve said things like, “They just don’t get it!” or “They’re so needy.” You’re not alone—and you’re definitely not doomed.

Shana shares a real story of a membership owner who lost his spark for his community… and how a few strategic shifts brought the joy (and profit) back.

In this episode, you’ll learn:

• Why frustration with your members is often a leadership or systems issue, not a “bad members” issue
• How to audit your member experience to find the real friction points
• How positioning and messaging affect the type of members you attract
• Why community culture must be intentionally defined—and how to reset it
• Practical ways to realign your community with who you are today

By addressing these areas, you can reignite your excitement, improve member satisfaction, and create a community you genuinely love to lead.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abraham

So many of us start our businesses dreaming of time freedom—more afternoons with our kids, flexibility to travel, or simply space to breathe. But somewhere along the way, financial freedom takes center stage, and time freedom slips away. In this episode, Shana shares a candid conversation about how to get back to your real “big why” and design your business around what matters most.

Together with insights from parenting expert Dayna Abraham, we talk about:

• Why “intentional imbalance” may be more realistic than chasing balance.
• How to define your non-negotiables so your business supports—not rules—your life.
• The importance of setting your number—the income you truly need to live comfortably without overworking.
• Practical ways to prioritize time freedom while still growing financially.
• Why building a business you love starts with being crystal clear on your purpose.

A fresh perspective on aligning your business with your values, making decisions with confidence, and creating space for what really matters—your family, your health, and your joy.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Most businesses expect community managers to be five people in one role—strategist, support, event host, data analyst, and copywriter.

Then they wonder why they burn out.

Shana breaks down why great community managers are so hard to find, how to actually support the role, and what to do when your membership growth requires more than one person can handle.

In this episode, you’ll learn:

• Why most community manager roles are unrealistic
• What truly makes a community manager exceptional
• The difference between support and overload
• How to protect your team from burnout
• What to do when your community outgrows your capacity

Whether or not you have a community manager, we can help you design the strategy and systems that keep your community thriving.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Retention isn’t just about giving your members more stuff—it’s about designing an integrated experience that keeps them engaged, supported, and connected. Shana shares why thinking about your membership in silos (content, coaching, community) can actually work against you, and how to shift into a holistic design that drives true retention.

In this episode, you’ll learn:

• Why focusing only on content, coaching, or community in isolation leads to retention problems.
• How content, coaching, and community can work together to support your members’ transformation.
• What a member journey map is and why it’s the missing piece for most membership models.
• The difference between time-based triggers (like day 10, day 28, or renewal milestones) and action-based triggers (like finishing onboarding or not logging in).
• How layering these triggers over your pillars creates a seamless and intentional member experience.

If you’re ready to rethink the way you design your membership and build for long-term retention, this episode is for you.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you’re running an online community, you’ve probably been told that engagement is the goal. More likes, more comments, more activity. But here’s the truth: engagement is not the goal—and focusing on it might actually hurt your community in the long run.

In this episode, you’ll learn:

• Why engagement isn’t always positive and can even signal conflict or distraction in your group.
• 
  
• How high engagement doesn’t always equal progress—and how “procrast-working” shows up in communities.
• 
  
• The hidden ways engagement can become a distraction for both leaders and members.
• 
  
• The real metric you should focus on: progress and activation, not likes or comments.
• 
  
• Practical examples of what to track instead of vanity metrics so your community truly delivers on its promise.

Whether you run a Facebook group, a Mighty Networks community, or a private forum, this episode will shift the way you think about engagement—and help you create a space where your members don’t just talk, they transform.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Belonging is one of the most powerful forces that keeps people engaged, connected, and coming back for more. In this episode, Shana sits down with Jon Berghoff, founder of the xchange approach and a pioneer in transformational facilitation. They dive into the science and art of hosting live calls, virtual events, and in-person gatherings that don’t just rely on the “expert on stage,” but instead create a sense of shared purpose, belonging, and connection among participants.

In this episode, you’ll learn:

• Why belonging is the key to engagement, retention, and transformation.
• How to choreograph events so participants tap into their collective wisdom.
• The difference between intellectual, social, and communal capital—and why the last one matters most.
• Practical strategies for turning passive calls into interactive, meaningful experiences.
• How to design powerful opening and closing rituals that anchor connection and learning.

If you’ve ever struggled with members tuning out, cameras off, or disengaged breakout rooms, this episode will give you a framework and examples you can use right away to transform the way you host gatherings—whether online or in person.

Additional Resources:

Jon’s website: https://www.xchangeapproach.com/workshopccp

Jon’s YouTube account: https://www.youtube.com/@jon.berghoff

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Do you want to increase retention without adding more calls or content? In this episode, Shana walks through five key moments where personalized video messages make all the difference in keeping members engaged and committed.

In this episode, you’ll learn:

• Why welcome emails aren’t enough
• 5 key moments to use video messaging for retention
• What to say in each message (and when to send it)
• How clients are seeing results within 24 hours
• Real-world stats that prove video works

Whether you’re running a high-ticket program or a large evergreen membership, this simple strategy will help you connect with your people, reduce churn, and increase renewals without sacrificing scale.

Additional Resources:

Get your FREE guide for the Bonjoro starter guide and video script templates:  https://www.shanalynn.com/video

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you’ve noticed your clients signing up, showing up once or twice, then disappearing—you’re not alone. In this quick highlight episode, Shana shares a powerful conversation clip with her friend Melinda Cohan, tackling a core challenge in coaching businesses: client retention.

In this episode, you’ll learn:

• Why your best clients hold the key to retention
• The true role of onboarding
• 3 beliefs every client needs

Tune in, take notes, and start shifting how you welcome and keep your clients.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

In this episode, Shana breaks down why cohort retention is one of the most powerful, but often overlooked metrics membership owners can track. 

What You’ll Learn in This Episode:

• What cohort retention is and why it matters.
• The key timeframes to focus on for predicting member churn.
• How retention data shifts when you expand from warm to cold audiences.
• Practical ways to analyze buyer behavior from launches and email lists.
• A decision-making framework for knowing which metrics are worth tracking.

If you’re ready to move beyond surface-level metrics and truly understand which marketing efforts create your most loyal, high-LTV members, this episode will show you how.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 90 - Create Clickworthy Copy that Keeps Your Customers Engaged with Anna Powers: https://www.shanalynn.com/podcast/create-clickworthy-copy-that-keeps-your-customers-engaged-with-anna-powers

If you’re an online business owner, entrepreneur, or community leader, you already know that great copy can make or break your success. But here’s the truth: even if you master the formulas of conversion copywriting, you’ll still fall short unless you understand one critical piece—knowing your people.

In this episode, Shana sits down with conversion copywriting expert Sara Anna Powers to uncover the often-overlooked step that separates high-converting copy from words that fall flat.

What You’ll Learn in This Episode:

• Why formulas alone don’t guarantee conversions.
• How to capture and use your audience’s exact phrases in your copy.
• The difference between “fake urgency” and true inner urgency.
• Key interview questions that reveal your customer’s deepest needs and goals.

Whether you’re crafting your first sales page or scaling your online business, this conversation will challenge the way you approach copywriting and help you connect more deeply with your audience.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

In this episode, Shana revisits her Community Cultivated Framework—the same strategy that has helped thousands of artists and entrepreneurs build thriving communities. 

In this episode, you’ll learn:

• Why community is the key to retention, referrals, and recurring sales
• The four timeless pillars that make communities thrive
• How to create belonging and safety so people never want to leave

Listen in and discover how to build a community that sets you apart in the AI age because human connection is something no algorithm can replace.

Additional Resources:

Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.com

Download the Community Cultivated Framework guide www.ccframework.com

Get 77+ actionable ways to build engagement and loyalty at https://connectionideas.com

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 111 - Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananas

When you think of the Savannah Bananas, chances are you picture Jesse Cole in his bright yellow tux and top hat. But behind the scenes, the Bananas have been very intentional about making sure the brand isn’t tied to just one person. 

In this episode, co-founder Emily Cole joins Shana to share how the team has expanded its cast of characters so that every fan can see themselves reflected — whether that’s in the athletes, the pep band, Princess Potassium, the Banana Nanas, or even the dad-bod cheer squad.

What You’ll Learn in This Episode:

• Why the Savannah Bananas moved beyond one central voice.
• How diverse characters help fans of all ages feel included.
• What leaders can gain by letting their team take the spotlight.

Don’t let your brand rest on one voice. Invite your team to step into the spotlight and see how connections grow.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Today we’re diving into the one metric every membership site owner must track—your retention rate. If you're not tracking this yet, don’t worry. 

In this episode, you’ll learn:

• What retention rate actually means for your membership.
• Why it directly impacts your revenue and growth.
• The simple formula to calculate your monthly retention.

By the end of this short but powerful episode, you’ll know exactly what it is, why it matters, and how to calculate it—no complicated spreadsheets needed.

Additional Resources:

Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.com

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 129 - Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vaden

Faceless brands may be trending, but are they built to last? In this episode, AJ Vaden shares why hiding behind anonymity can cost you trust, loyalty, and long-term success — and why personal branding is more than just vanity metrics.

What You’ll Learn in This Episode Highlight:

• Why the “faceless brand” fad can be risky for your business
• The difference between authenticity and transparency — and why you don’t have to share everything online
• How offline relationships can fuel massive growth, even without followers or fancy websites
• The role of purpose and mission in building a personal brand
• Why trust and human connection still outperform algorithms and trends

If you’ve ever been tempted to hide behind a logo, this conversation will make you rethink your strategy.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

In this episode, we dive deeper into how to strategically apply the Retention Accelerator Framework—introduced in a previous episode—specifically to the onboarding process within your membership or community program.

Shana walks us through her thought process as she evaluates and optimizes onboarding, showing how to use the 3 R’s of retention: Results, Recognition, and Relationships. Whether you're just starting or looking to refine your member journey, this episode gives practical insights to create an onboarding experience that reduces churn, increases engagement, and builds long-term loyalty.

• Why onboarding is the highest-impact place to start improving retention
• How to reduce friction and guide members to a clear next step and quick win
• Why reselling the vision during onboarding keeps motivation high and prevents churn
• How to use personalization, celebration, and stories to build connection fast

By applying the Retention Accelerator Framework, you can create an onboarding experience that not only welcomes your members but sets them up for long-term success.

Additional Resources:

Ep 181: 3 Accelerators to Reduce Churn & Keep Members Longer https://www.shanalynn.com/podcast/3-accelerators-to-reduce-churn-keep-members-longer

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 144 - Pinterest Marketing Secrets to Build Your List and Grow Your Membership with Meagan Williamson: https://www.shanalynn.com/podcast/pinterest-marketing-secrets-to-build-your-list-and-grow-your-membership-with-meagan-williamson

When most business owners think about growing their audience online, Facebook and Instagram usually top the list. But there's a powerful and often overlooked platform that deserves your attention—Pinterest. In this highlight from Shana’s podcast interview with Pinterest strategist Meagan Williamson, we explore how Pinterest works more like a visual search engine than a social media site, and why that matters for your business growth.

What You’ll Learn in This Episode Highlight:

• Why Pinterest isn’t just about promoting launches—but building top-of-funnel visibility
• The unique way users search on Pinterest (and how it differs from Google and YouTube)
• How to optimize your boards, pins, and profiles using strategic keywords
• The evergreen nature of Pinterest content (pins can bring traffic for years!)
• Tips for effective Pinterest SEO: from keyword mapping to writing compelling pin copy
• The importance of user intent and why Pinterest visitors are often closer to making decisions

Meagan shares her expertise on how to leverage Pinterest’s SEO potential to build long-lasting, evergreen traffic that feeds your funnel over time. Whether you’re trying to grow your email list, boost podcast listeners, or drive traffic to a free group, Pinterest can play a crucial role in your strategy.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

You’ve added more content. You’ve created more deliverables. You’ve given members every possible tool they need to succeed. And yet, some of them still aren’t making progress.

The truth is, progress isn’t just about what you provide. Even with all the right resources, members can still get stuck—not because of what’s missing in your membership, but because of the internal and external barriers that hold them back.

In this episode, I’ll break down:

• The 5 biggest obstacles that stop members from making progress
• The psychology behind why members disengage (and why more content isn’t the solution)
• How to design your membership to remove these barriers and improve retention
• Why retention strategies need to go beyond deliverables and focus on behavior and motivation

To boost retention and help your members get real results, focus on understanding why progress stalls—and design your membership to eliminate those roadblocks.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated