Welcome to Communication Queens, the podcast for service-based entrepreneurs, creatives, coaches, and consultants who want to hone their storytelling craft and oratory skillset and leverage podcasting as a form of lead generation.
Our mission is to help you get booked on podcast interviews as a guest, share your story in a way that connects, serves, and sells, and ultimately grow your business through the power of podcasting.
Each episode, your host Kimberly Spencer, and her guests will share actionable tips and strategies for optimizing your communication skills, crafting compelling stories, and networking with podcast hosts to secure high-value interview opportunities.
From live coaching to eliminate any subconscious blocks to your voice or just create more cohesiveness and impact with your story, to interviews with Global Top 100 Podcasters, and 7-figure CEOs, we bring on expert guests from a variety of industries to share their insights and experiences, and to inspire you to take your podcasting game to the next level.
Whether you're a seasoned podcast guest or just getting started, Communication Queens is the go-to resource for mastering the art of communication and leveraging podcasting as a lead generation tool. Join us each week as we share our knowledge, expertise, and passion for helping service-based entrepreneurs succeed in the world of podcasting. Subscribe now and let's dive in!
Follow us on Youtube @communicationqueens and on Instagram at @communicationqueensagency
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Transform Your Podcast Interviews: The Essential Role of Storytelling
Tuesday, September 24, 2024 • Duration 07:23
Want to captivate your audience like never before? In this episode of the Communication Queens podcast, host Kimberly Spencer passionately explores the transformative power of storytelling for visionary leaders, speakers, service providers, and podcasters. With her engaging and energetic style, Kimberly illustrates how compelling narratives can boost visibility, influence, and income, particularly during podcast interviews. She shares the legend of the Blarney Stone to highlight the captivating nature of stories and contrasts this with the dry delivery of mere facts and figures. Kimberly also delves into the psychological and social significance of storytelling, promoting her upcoming book, "Make Every Podcast Want You," set for release on International Podcast Day.
Want an epic guest for your podcast? Explore our Communication Queen celebrities, and we will support you in getting them booked for your next podcast interview: https://www.communicationqueens.com/our-clients
Enjoy, sovereigns!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
What You’ll Learn in this Episode:
The significance of storytelling in communication for leaders, speakers, service providers, and podcasters.
How effective storytelling enhances visibility, influence, and income.
The example of the Blarney Stone as a captivating narrative that engages audiences.
The contrast between storytelling and the limitations of facts and figures in holding attention.
Personal anecdotes illustrating the importance of context and narrative in learning and retention.
The relationship between storytelling and the relevance of facts, strategies, and information.
The evolutionary role of storytelling in human survival, social cohesion, and cognitive development.
The prevalence of storytelling in daily conversations and its impact on engagement.
Promotion of the upcoming book "Make Every Podcast Want You" and its relevance to storytelling.
The transformative power of storytelling in fostering connections and inspiring action.
Quotes:
“Not all top podcasters have kissed the Blarney Stone, but all great podcasters know how to captivate and engage audiences through a great story. They've got the gift of the gab.” ~ Kimberly Spencer
“The power of storytelling lies in your ability to convey messages in a way that resonates with the human experience. Whether you're aiming to persuade, inspire, or build connections, a good story is a versatile, potent asset for influence.” ~ Kimberly Spencer
“Remember, your story has the power to save one life. Let your story and your voice be heard.” ~ Kimberly Spencer
Encouragement to share personal stories for impact and connection.
Transcript:
For a full episode transcript, it can be found here. [LINK TO BLOG PAGE]
Sharables:
For shareable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here.
AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
🥰 Loved learning about how to improve your communication skills and get booked on podcast interviews? Listen to this podcast again: https://www.youtube.com/@communicationqueens
Unlocking the Secrets of Podcast Guesting: Your Path to Influence with Cliff Ravenscraft
Tuesday, July 23, 2024 • Duration 54:02
Ever considered the impact of being a podcast guest? In this episode of the Communication Queens podcast, host Kimberly Spencer and seasoned podcaster Cliff Ravenscraft dive into the evolving landscape of podcasting. Cliff, with his extensive experience since 2005, emphasizes the power of podcast guesting for exposure and audience growth. Kimberly, a master communications coach, highlights the importance of storytelling and authenticity in building connections. They discuss overcoming limiting beliefs, the pitfalls of ad-heavy content, and the need for genuine engagement. Together, they provide actionable insights for aspiring podcasters, stressing the value of delivering meaningful content and fostering relationships over mere monetization.
Cliff Ravenscraft a Master Business Coach, Mentor & Speaker. His focus is to help you break free from any beliefs and/or behaviors that are holding you back from living the life of your dreams and doing the work you feel most called to do in this world.
What you will learn from this episode…
Evolution and trends in podcasting since its inception.
The significance of podcast guesting for gaining exposure and building a following.
The impact of storytelling and authenticity in podcast guesting.
The importance of providing value and nurturing relationships with audiences.
Concerns about the increasing prevalence of advertisements in podcasts.
Strategies for effective outreach and securing podcast guest spots.
The role of personal stories in creating connections with listeners.
Overcoming limiting beliefs related to earning money in podcasting.
The necessity of capturing listener attention in the first few seconds of an episode.
The collaborative nature of the podcasting community and sharing resources for improvement.
Enjoy, sovereigns!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
Moments of Note:
Mentions + Additional Resources:
Transcript:
Sharables:
The Power of Saying No: Lessons in Setting Boundaries with Jenni Maroney
Tuesday, May 21, 2024 • Duration 51:22
Ever wondered what it feels like to redefine hustle? In this episode of the Communication Queens podcast, host Kimberly Spencer interviews Jenni Maroney, a successful seven-figure coach and business owner. Jenni shares her transition from photography to coaching, her foray into podcasting, and her marketing acumen. She discusses the importance of delegation, her initial skepticism about podcasting's effectiveness, and the surprising positive outcomes it brought. Jenni opens up about her personal journey, emphasizing work-life balance, being present with her family, and redefining hustle. The episode touches on mindset shifts, the power of saying no, and the strategic use of Facebook and Instagram ads. Jenni's vision includes empowering women, incorporating travel into her business, and exploring real estate opportunities, all while being intentional and aligned with her values.
Want an epic guest for your podcast? Explore our Communication Queen celebrities, and we will support you in getting them booked for your next podcast interview: https://www.communicationqueens.com/our-clients
Connect with Jenni Maroney
WEBSITE: https://jennimaroney.com/
SOCIAL MEDIA LINKS
FACEBOOK: https://www.facebook.com/JenniMaroney/
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
What You’ll Learn in this Episode:
Links & Additional Resources:
Moments of Note:
💕 Say “hi” on social:
Grow Your Business with Podcast Interviews
Wednesday, May 15, 2024 • Duration 36:11
Behold the POWER of Guest Podcasting! When one of our Communication Queen clients, Megan Camille, interviews Communication Queens CEO, Kimberly Spencer. In this repurposed episode from Megan Camille's "The Game of Business and How to Win It" summit.
Grab Kimberly's FREE Gift from this summit, the full 1-hour training given to a $50,000 mastermind on "How to Get Coaching Clients from Guest Podcast Interviews," here: https://www.communicationqueens.com/pl/2148302246
Megan Camille is a psychic and intuitive business consultant who has built FOUR 7-figure and multi-6-figure businesses from scratch, relying solely on her intuition and inner guidance. As a single mother of 2 children with no college education, Megan understands firsthand the challenges that come with starting a business from the ground up while raising kids.
At the age of 19, she was sex trafficked and prostituted, an experience that taught her about the harsh darkness of life, but also about the light of opportunity with business.
Compelled by a fire to never settle for mediocrity, Megan used her innate intuition and psychic abilities to build a successful consulting business that empowers her clients to generate their next 6 + 7 figures, while creating lives of sovereignty, joy, and abundance. She embodies her own principles having since founded her own happily ever after with her husband and now five children. Her work has been featured on over 25+ podcasts, and in Goss Magazine.
Follow Megam on Social Media:
What You'll Learn on this Episode:
Links & Mentions:
Moments of Note:
Say "Hi" to Kimberly on Social:
The Most Effective Communication Styles for Podcasts and Presentations with Fern Chan
Tuesday, May 7, 2024 • Duration 52:13
Ever wonder why some stories stick with you long after they're told? 🤔 It's the emotional journey they take you on! In the latest episode, Kimberly Spencer dive into the art of storytelling with guest, Fern Chan, and how it's not just about the plot but how you make your audience FEEL. Remember, as Maya Angelou said, people will forget what you said, but they'll never forget how you made them feel. So, let's create those unforgettable moments together! 🌟
#StorytellingMagic #EmotionalConnection
In this episode of the Communication Queens podcast, host Kimberly Spencer, a former screenwriter and master communications coach, dives into the art of captivating an audience with guest, Fern Chan. With her infectious enthusiasm, they discuss the nuances of adapting one's communication style across different platforms, from podcasts to TEDx talks. She underscores the significance of storytelling and emotional resonance, drawing on Maya Angelou's wisdom that people remember how you make them feel. They also tackle common presentation pitfalls, like the dreaded "death by PowerPoint," and offer strategies for engaging listeners and encouraging them to interact and provide feedback, ensuring that the message not only lands but also inspires action.
Want an epic guest for your podcast? Explore our Communication Queen celebrities, and we will support you in getting them booked for your next podcast interview:
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
What You’ll Learn in this Episode:
Links & Additional Resources:
Moments of Note:
💕 Say “hi” on social:
Increase Your Sales with Podcast Interviews
Tuesday, April 30, 2024 • Duration 13:27
Are you tired , joins forces with Aleasha Bahr to reveal the secrets behind boosting sales through strategic podcast guesting. Kimberly recounts her serendipitous discovery of this powerful lead generation tool and outlines a three-tiered approach she crafted to help her clients shine on podcasts, thereby enhancing their brand and revenue. The duo delves into the art of intentional messaging, the selection of podcasts that resonate with the ideal audience, and the profound influence of storytelling in forging emotional connections with potential buyers. Kimberly's success story of turning podcast appearances into substantial business leads is a testament to the strategy's efficacy, and she invites listeners to harness the same power to transform their own sales journeys.
Do you wish you could close more sales than ever before without pain, pressure or pretending to be someone else? Then this is for you. In this value packed podcast, creator of the Matchmaker Sales method™, Aleasha Bahr, brings on expert guests with refreshing, alternative views on sales and reveals secrets normally only available in her high end 1-on-1 coaching. Aleasha and her clients regularly convert 80% of their calls and show you how to do the same with the Matchmaker Sales Method™ - because if it's a fit, it's a fact and there's no selling involved.
What You'll Learn:
Links & Mentions:
Moments of Note:
Say "Hi" to Kimberly on Social:
2 Neurolinguistic Programming Techniques for Podcast Interviews
Tuesday, April 23, 2024 • Duration 24:54
In this episode of the Communication Queens podcast, host Kimberly Spencer, a former screenwriter and master communications coach, delves into the art of questioning. She explores the use of "chunking up" and "chunking down" from neuro-linguistic programming to extract deeper insights from guests or clients. Kimberly discusses the importance of asking thought-provoking questions to uncover new stories and reflections, sharing how this technique enriches conversations in interviews, coaching, and personal interactions. She emphasizes the value of curiosity and effective questioning in facilitating meaningful dialogue and personal breakthroughs.
Podcast forms are one of the easiest processes to systematize in your business. In this episode, Kimberly Spencer, CEO of Communication Queens gives you the exact process to systematize getting booked on podcast interviews
Courage, Choices, and Brand Evolution with The Free Mama, Lauren Golden
Tuesday, April 16, 2024 • Duration 58:08
Have you ever felt trapped in the 9 to 5 grind, dreaming of financial and location freedom? In this episode of the Communication Queens podcast, host Kimberly Spencer interviews Lauren Golden, founder of The Free Mama and the Lauren Golden brand. Lauren shares her transformative journey from seeking job freedom to achieving personal and financial independence. She candidly discusses the challenges of balancing family and business, leading to a strategic simplification of her offerings. Lauren's story is one of courage and authenticity, as she embraces the "messy middle" of brand evolution, with aspirations to grow beyond her current ventures, delve into public speaking, and author more books. Her entrepreneurial mindset and commitment to intentional living shine through, inspiring listeners with her dedication to choice and extreme ownership in shaping her life and career.
Want an epic guest for your podcast? Explore our Communication Queen celebrities, and we will support you in getting them booked for your next podcast interview: https://www.communicationqueens.com/our-clients
Lauren Golden is an award-winning entrepreneur, best-selling author, speaker and coach whose mission is to help one million women take their next step of courageous action. From overwhelmed mom with loads of personal debt to multi-million-dollar lifestyle entrepreneur, Lauren’s own transparency and resilience has inspired women worldwide and helped them pursue a totally awesome life, one step at a time.
Systematize Business Processes: Podcast Form Edition #quickie
Tuesday, April 9, 2024 • Duration 12:52
Podcast forms are one of the easiest processes to systematize in your business. In this episode, Kimberly Spencer, CEO of Communication Queens gives you the exact process to systematize getting booked on podcast interviews
Podcast interviews are a different medium than other marketing like social media or Youtube. So what is the most powerful call to action for a podcast interview? In this episode, She passionately shares her expertise on why a strong, clear call to action is crucial at the end of each episode. With her infectious enthusiasm, Spencer outlines the best strategies for podcasters to connect with their audience, suggesting a focus on directing listeners to further podcast content or offering a personal discovery call. She warns against overloading the audience with options, advocating for simplicity and a seamless listener experience. Spencer's vibrant delivery and authentic connection with her audience make for an unmissable episode that's sure to inspire and educate any podcast enthusiast.
What You'll Learn in this Episode:
Importance of a strong call to action at the end of a podcast episode
Tips on effective calls to action for podcast guests
Matching the auditory nature of the podcast medium with the call to action
Recommended call to action: Directing listeners to the guest's own podcast or other podcast appearances
Creating a dedicated page on the guest's website to showcase all podcast appearances
Offering a discovery call as an effective call to action
Pitfalls of overwhelming listeners with multiple calls to action
Leveraging the guest's website to enhance the effectiveness of the call to action
Tailoring calls to action to the medium and context in which listeners are consuming the content
Focusing on low-barrier, easily accessible calls to action for effective engagement and conversion
The importance of a strong call to action (00:00:00) Kimberly Spencer introduces the episode and discusses the significance of a strong call to action at the end of a podcast episode.
Introduction to Podcasting Trends (00:00:00)
Cliff discusses the vast number of podcasts and the potential follower growth through guest appearances.
Welcome to Communication Queens (00:00:50)
Kimberly introduces the podcast and its purpose for leaders and speakers to share their stories.
Book Announcement (00:01:13)
Kimberly shares her excitement about her book release, focusing on podcast guesting strategies.
Cliff's Podcasting Journey (00:02:36)
Cliff reflects on his long experience in podcasting and the changes he has witnessed.
Podcasting's Early Adoption (00:02:56)
Cliff discusses the initial growth of podcasting, particularly its adoption by Apple.
Podcasting's Peak and Misconceptions (00:04:43)
Cliff addresses the misconception that podcasting peaked in 2008 and its ongoing relevance.
Trends in Podcasting Platforms (00:05:48)
Cliff mentions the involvement of tech giants like Microsoft and Google in podcasting.
YouTube and Podcast Confusion (00:06:01)
Cliff critiques the blending of podcasting definitions with YouTube's content format.
The Impact of 'Serial' on Podcasting (00:07:55)
Cliff highlights how the podcast 'Serial' popularized the medium, particularly true crime.
Advertising Trends in Podcasting (00:08:56)
Cliff discusses the rise of ads in podcasts and listener frustrations with excessive advertising.
Monetization Beyond Ads (00:09:04)
Kimberly emphasizes the importance of providing value in podcasting beyond just monetization.
Host Endorsements vs. Standard Ads (00:11:04)
Kimberly contrasts effective host endorsements with generic advertisements in podcasts.
Challenges in Podcast Advertising (00:12:08)
Cliff shares concerns about the sustainability of traditional advertising models in podcasting.
Trends in Podcast Guesting (00:16:01)
Cliff discusses the growing trend of podcast guesting and its value for exposure.
The Impotance of Being a Podcast Guest (00:16:54)
Cliff emphasizes that podcast guesting is a powerful strategy for reaching target audiences.
For sharable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here.
🎆 GET YOUR $100K PROFIT FROM PODCASTING PLAN: Ready to transform your self-limiting stories, stand out fearlessly in your industry and build your empire on a foundation of both purpose + profit? Let's get you making the impact + income you deserve. Register for a 1:1 consult call here: https://crownyourself.com/private-coaching
____________
🌎 OUR FIRST 15 INITIATIVE 🌍
We at Communication Queens LLC are committed to sharing the stories of visionary leaders, to create a ripple of impact, transforming more stories with your story. And the greatest story to transform is from slavery to freedom. That’s why we are committed to donating 15% of all our company profits to Operation Underground Railroad to rescue 15 children each year from the horrors of human trafficking.
🙏🏼 Your purchase of any of our services or courses is helping us directly transform the future for 15 children.
AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
🥰 Loved learning about how to unlock the secrets of podcast guesting? Listen to this podcast again:
APPLE PODCASTS: https://podcasts.apple.com/us/podcast/the-7-figure-online-coach/id1657782869
Enjoy, sovereigns!
Jenni's transition from a photography business to a successful coaching business
Experience with starting a podcast and marketing strategies
Vision for her business, including travel and hosting retreats for clients
Delegating tasks and scaling her business
Marketing strategies before and after starting the podcast
Creative process behind recording podcast episodes
Balancing work and family life
Personal growth and experiences shaping her business
Messaging evolution and mindset shifts
The power of saying no and setting boundaries
"Podcast Manager": "00:02:52"
"Instagram Ads, Facebook Ads, and Meta": "00:04:17"
"Google Sheets": "00:04:17"
"Jenna Kutcher": "00:09:50"
"Real Estate and Investment Properties": "00:15:42"
"Retreats": "00:17:16"
"Hawaii and Costa Rica": "00:18:45"
"Morning Journal": "00:21:11"
"Money Mindset Work": "00:25:08"
"Russell Brunson's Post": "00:31:25"
"Jenna Kutcher": "00:35:14"
"Podcast Manager": "00:38:31"
"Ads Strategy": "00:38:44"
"Return on Ad Spend (ROAS)": "00:40:22"
"Facebook Ads and Instagram Ads": "00:41:18"
"Spotify Ads": "00:41:18"
"Podcast Guesting Strategy": "00:43:14"
"Online Course Creation": "00:47:43"
"Jenni Maroney's Website": "00:50:55"
"Jenni Maroney's Instagram": "00:51:14"
The hustle culture (00:00:00) Jenni discusses her shift from believing in the necessity of hustle and struggle to realizing the importance of working smarter, not harder.
Starting a podcast (00:01:22) Jenni shares her experience of starting her own podcast and the initial resistance she had towards the idea.
Podcasting logistics (00:02:25) Jenni explains how she manages her podcast with the help of a podcast manager and the impact of podcasting as a marketing tool.
Marketing strategies (00:04:17) Jenni delves into her marketing strategies, primarily using Instagram and Facebook ads, and the role of podcasting in her marketing efforts.
Podcasting routine and flow (00:06:43) Jenni and Kimberly discuss their podcasting routines and the importance of maintaining a natural and creative flow in their episodes.
Redefining hustle (00:11:09) Jenni shares her personal journey of redefining hustle and finding a smarter way to work and scale her business.
Vision for the future (00:15:50) Jenni shares her vision for her business, emphasizing her passion for helping women make money, her love for travel, and her plans for hosting retreats.
Traveling with kids (00:17:56) Jenni discusses her approach to traveling with her kids and the importance of being fully focused on her business during retreats.
Traveling with Kids (00:19:06) Discussion about the challenges and experiences of traveling with kids, including the impact on personal and professional life.
Being Fully Present (00:19:29) The importance of being fully present in personal and business life, and the impact of digital distractions on family relationships.
Intentional Work-Life Balance (00:21:11) Creating a morning routine, setting boundaries for work, and prioritizing family time to achieve a balanced work-life dynamic.
Money Mindset Shift (00:25:08) The shift from a scarcity mindset to an empowered money mindset, and the impact on decision-making and messaging.
Empowering Others (00:30:48) The desire to empower others to pursue their dreams and challenge limiting beliefs, as well as the impact of mindset on achieving goals.
Authentic Messaging (00:30:37) Evolution of messaging to include personal experiences and mindset shifts, and the focus on empowering others to make bold decisions.
Client Selection (00:34:33) The importance of selecting the right clients, setting boundaries, and avoiding co-dependent relationships in coaching.
Being Authentic (00:35:14) Embracing authenticity in coaching, shifting from imitating others to being true to oneself, and the impact on client interactions.
Courage to Say No (00:36:23) The challenge of saying no to potential clients as a recovering people pleaser, and the positive outcomes of setting boundaries.
Saying No and Setting Boundaries (00:36:47) The power of saying no, setting boundaries, and the impact it has on opportunities.
Podcast Data Analysis and Ad Strategy (00:37:33) Discussion on podcast data analysis, ad strategies, and the importance of understanding ad performance metrics.
Leveraging Facebook and Instagram Ads for Podcasts (00:41:18) Exploring the potential of leveraging Facebook and Instagram ads for podcast promotion and strategies for driving traffic and awareness.
Patience and Long-Term Strategy in Marketing (00:42:06) The importance of patience and long-term tracking in marketing and advertising strategies, including podcast guesting.
The Value of Audience and Podcast Guesting Strategy (00:44:10) Strategies for enhancing podcast guesting experiences and leveraging feedback for business growth.
Empowering Others to Create Online Courses (00:46:59) Encouraging individuals to recognize their potential to create and sell online courses based on their unique skills and experiences.
The Importance of Following Through and Taking Action (00:50:41) Emphasizing the significance of following through on ideas and taking action, particularly in creating and launching online courses.
Podcast Promotion and Contact Information (00:50:55) Promotion of the "Seven Figure Coach" podcast and contact information for engaging with Jenni Moroney.
AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
🥰 Loved learning about how to improve your communication skills and get booked on podcast interviews? Listen to this podcast again: https://www.communicationqueens.com/podcasts/communication-queen-entrepreneurship-marketing-storytelling-public-speaking-and-podcasting/episodes/2148634670
The power of guest podcasting (00:00:00) Kimberly shares her success with guest podcasting, generating over $250,000 in new business revenue.
Starting podcasting and its relevance for business (00:01:16) Megan Camille discusses her podcasting journey and how it led to revenue generation during the COVID-19 pandemic.
Leveraging podcast guesting for business growth (00:02:24) Megan shares her experience of generating revenue through podcast guesting and starting an agency to support entrepreneurs.
Sharing personal stories on podcasts (00:04:36) Kimberly emphasizes the importance of sharing personal stories, addressing discomfort, and the power of vulnerability in attracting clients.
Positioning oneself effectively on podcasts (00:10:01) Kimberly discusses how individuals with less dramatic life experiences can still position themselves effectively to attract their ideal clients.
Repurposing podcast content for maximum impact (00:17:37) The discussion centers on the value of repurposing podcast content for social media, email, and other marketing channels to maximize reach and impact.
The energetics of visibility (00:20:00) Discussion on the courage and shadow that comes with visibility, and the importance of holding space for the shadow.
Processing feedback and expanding with it (00:23:30) Strategies for processing feedback and leveraging it as a powerful teaching point, including turning moments into learning experiences.
Popularity does not equal prosperity (00:26:18) Highlighting the misconception that social media numbers reflect financial success, and the importance of focusing on building a business, not just popularity.
Why every queen needs a voice (00:29:32) The significance of having a voice, using podcast interviews to discuss values and beliefs, and building the "castle walls" of one's queendom.
Complimentary gift on getting coaching clients from podcast interviews (00:34:21) Details about a free training on getting coaching clients from podcast interviews, including qualifications for valuable podcasts and effectively sharing one's story.
🎙Subscribe + Listen to the Communication Queens Podcast here:
AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
Podcast Listener Engagement (00:00:00) Encouraging interaction with podcast listeners, requesting feedback, and prompting action.
Communication Styles (00:01:30) Discussion on effective communication styles for different platforms such as presentations, podcasts, TEDx talks, and keynotes.
Connecting with the Audience (00:01:52) Emphasizing the importance of making a connection with the audience and crafting a message that resonates with them.
Formatting and Delivery (00:04:06) Differentiating communication styles for podcast interviews, TEDx talks, keynotes, and traditional academic presentations.
Emotional Connection in Communication (00:07:11) Emphasizing the use of storytelling and emotional connection to engage and connect with the audience.
Avoiding Death by PowerPoint (00:12:31) Explaining the pitfalls of overusing slide decks and the importance of engaging the audience beyond visual aids.
Translating Presentation Style to Podcasts (00:14:50) Advising on authentic and passionate delivery in podcast format to connect and convert listeners.
Building Authentic Connection (00:17:41) Kimberly discusses the importance of authenticity, inviting the audience in, and embracing nervousness to create empathy.
Engaging the Audience (00:18:38) The conversation explores techniques to engage the audience, such as addressing post-lunch fatigue and encouraging participation.
Translating Presentation to Podcast (00:21:11) The focus shifts to engaging podcast listeners without visual aids and leveraging dialogue for audience connection.
Encouraging Listener Interaction (00:22:03) Strategies for prompting listener engagement, such as feedback, sharing experiences, and call-to-action requests, are discussed.
Leveraging Podcast Guesting (00:25:04) Kimberly shares her experiences with podcast guesting, targeting various fields and leveraging her expertise to relate to different audiences.
Impact of Podcasting on Book Sales (00:28:49) The conversation delves into the impact of podcast guesting on book sales and the role of podcast listeners as learners.
Utilizing a Book as a Business Card (00:30:34) The discussion centers on using a book as a calling card, establishing authority, and creating tangible connections through the book.
Expanding Opportunities through Effective Communication (00:33:28) The conversation emphasizes the potential opportunities, including career growth, fan base creation, and promotional prospects, through effective communication and presentations.
The person behind the book (00:35:20) Kimberly's background as a burlesque performer and its relevance to confidence in public speaking.
Confidence and persona (00:35:54) Discussion on using a persona to boost confidence and the correlation between burlesque and public speaking.
Benefits of burlesque (00:37:23) How burlesque experience translates to confidence and preparation for public speaking.
Integration challenges (00:43:22) Balancing personal and professional aspects, including the use of a stage name for separation.
Transferable skills (00:47:06) Comparison of the confidence and adoration from burlesque performance to the impact of a successful presentation.
Embracing vulnerabilities (00:48:53) Discussion on self-acceptance and embracing personal growth as a continuous journey.
Promoting women's strengths (00:50:02) Emphasis on supporting and promoting each other's strengths in the communication industry.
AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
🥰 Loved learning about how to improve your communication skills and get booked on podcast interviews? Listen to this podcast again: https://www.communicationqueens.com/podcasts/communication-queen-entrepreneurship-marketing-storytelling-public-speaking-and-podcasting/episodes/2148591721
Kimberly Spencer's strategy for increasing sales through podcast guesting
Accidental discovery of the effectiveness of podcast guesting for generating leads and sales
Three-tier strategy for getting agency clients booked on podcasts and increasing brand awareness
Importance of intentional messaging and targeting specific types of podcasts to attract ideal clients and customers
Power of storytelling and its emotional impact on potential buyers
Kimberly's experience of living in Australia and challenges faced due to visa restrictions Achievement of $70,000 in new business leads from 50 podcast interviews within nine months
Three-tier strategy for identifying podcasts to build expertise and authority, attract ideal customer avatar, and leverage personal story
Concept of "blue ocean" and targeting niche audiences through personal storytelling
Significance of storytelling in evoking emotions and influencing potential buyers' mindset
The strategy of podcast guesting (00:00:00) Kimberly shares her strategy for increasing sales through podcast guesting and its effectiveness.
Accidental discovery of podcast guesting (00:01:30) Kimberly shares how she accidentally discovered the effectiveness of podcast guesting for generating leads and sales.
Three-tier strategy for podcast guesting (00:04:09) Kimberly breaks down the three-tier strategy she uses with her agency clients to get them booked on podcasts and increase brand awareness and bottom line.
Importance of intentional messaging and targeting (00:04:34) Discussion on the importance of intentional messaging and targeting specific types of podcasts to attract ideal clients and customers.
Power of storytelling and emotional impact (00:07:10) Kimberly emphasizes the power of storytelling and the emotional impact it can have on potential buyers.
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AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
The art of asking questions (00:00:00) Kimberly discusses the concept of chunking up and chunking down in NLP for extracting broader concepts and specific details through effective questioning techniques.
The importance of asking questions (00:01:17) Kimberly reflects on the importance of asking questions, the lack of emphasis on questioning in traditional education, and the impact of using questioning techniques in coaching and parenting.
The power of effective questioning (00:02:41) Kimberly shares how the art of asking questions can lead to new insights, stories, and deeper understanding, especially in podcast interviews, and the value of prompting reflective responses.
Extracting new insights through questions (00:04:12) Kimberly explains how asking great questions can uncover new insights and stories, making podcast episodes more valuable to the audience and the podcaster, and encourages the use of intuition and tapping into the present moment.
Chunking up and chunking down (00:06:29) Kimberly elaborates on the concept of chunking up and chunking down in NLP for extracting broader concepts and specific details through effective questioning techniques.
Modulating questions for deeper insights (00:08:41) Kimberly demonstrates how modulating questions from high-level to deep and specific can lead to rich and reflective conversations, encouraging the practice of effective questioning in various interactions.
Reflection on Pilates Journey (00:21:31) Kimberly shares her pivotal moment in choosing to serve through Pilates and its impact on her career.
The Art of Questioning (00:22:37) Kimberly discusses the power of asking specific questions to elicit deeper and richer conversations.
Empowering Stories (00:24:21) Encouragement to share personal stories and the impact they can have in making a difference in someone's life.
🎙Subscribe + Listen to the Communication Queens Podcast here:
AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
As founder and CEO of The Free Mama, Lauren has developed programs that have transformed the lives of tens of thousands of women in dozens of countries across 5 continents, and altered the trajectory of how moms balance family and work. She is a dynamic and sought-after speaker who shares her strategies to make big, bold shifts in life and business, making her a popular choice for events, sharing the stage with the likes of Tony Robbins, Russell Brunson, and Trent Shelton.
Listen to the episode on Apple Podcasts, Spotify, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
What You’ll Learn in this Episode:
Lauren Golden's personal and professional journey
Evolution of The Free Mama and Lauren Golden brand
Transformation story and brand evolution
Iterations of freedom experienced by Lauren
Challenges faced in achieving freedom of self
Reallocation of energy and capacity
Launch of the Lauren Golden brand
Importance of courage as a foundational value
Aspirations for the future and expansion of speaking engagements
Mindset as an entrepreneur and intentional decision-making
Courage in the Face of Fear (00:00:00) Lauren discusses the significance of courage in her journey, despite fear and challenges.
Introduction to the Communication Queens Podcast (00:00:23) Kimberly Spencer introduces the Communication Queens podcast and its purpose to help visionary leaders and speakers share their transformation stories.
Defining Freedom (00:00:59) Lauren describes the evolution of her brand, The Free Mama, and her personal journey towards freedom in various aspects.
The Hardest Transition: Freedom of Self (00:03:08) Lauren shares her experience of the most challenging transition in her journey, focusing on freedom of self and self-discovery.
Evolution of Brand and Offers (00:07:17) Lauren discusses the changes in her brand and offers, including the shift to a membership model and the launch of the Lauren Golden brand.
Differentiation of Brands and Target Audience (00:12:32) Lauren explains the differences between the Lauren Golden brand and The Free Mama, including their respective missions, visions, and target audiences.
Messy Action and Future Vision (00:15:49) Lauren reflects on the current stage of her brands, experimenting with messaging and separating the brands while envisioning their future paths.
Future of The Free Mama (00:20:22) Lauren shares her contemplation about the future of The Free Mama brand, expressing a potential desire to sell it while acknowledging its positive impact.
The journey forward (00:21:34) Lauren discusses her speaking engagements and her broader message beyond The Free Mama. She plans to write books and convert programs into books.
Back-end game (00:22:26) Lauren talks about converting programs into books, republishing her best-selling book, and working on a journal and e-books.
Homeschooling and unlearning (00:25:02) The conversation shifts to homeschooling experiences, unlearning traditional education, and finding confidence in doing things differently.
Financial literacy and education (00:29:22) Lauren discusses the lack of financial literacy in the school system, her approach to teaching her children about money using the Greenlight app, and the importance of life skills.
Homeschooling and parenting podcasts (00:31:58) The conversation explores the potential for Lauren to venture into homeschooling and parenting podcasts due to her unique approach to parenting and homeschooling.
Taking risks and extreme ownership (00:33:26) The discussion revolves around taking risks, the impact of being raised by an entrepreneur, and the concept of extreme ownership in decision-making.
Freedom of choice and self-awareness (00:38:07) Lauren reflects on the power of choice, extreme ownership, and self-awareness in decision-making and modeling freedom of choice in her content.
The seed of choice (00:42:37) Lauren reflects on her miscarriage and the voice that gave her permission to choose, shaping her trajectory.
Self-fulfilling mindset (00:43:38) Lauren discusses her past mindset of feeling powerless and choosing self-pity, and her realization about the impact of self-fulfilling beliefs.
Unlearning control (00:45:37) Lauren shares her struggles with control, especially in parenting, and her journey of unlearning and embracing freedom of choice.
Confrontation and peace (00:48:01) Lauren discusses her confrontational nature and the shift towards disengaging from confrontations, prioritizing peace and harmony.
Polarizing choices (00:50:48) The conversation explores the concept of polarizing choices, respecting individual freedom of choices, and the impact on personal growth.
Taking action (00:53:59) Lauren delves into the importance of taking action to move past negative thoughts and how it relates to personal growth and mindset.
Embracing complexity of life (00:55:53) Lauren shares her perspective on embracing life's complexity, rejecting simplistic views, and taking ownership of one's journey.
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🎙Subscribe + Listen to the Communication Queens Podcast here: Apple Podcasts: https://podcasts.apple.com/us/podcast/communication-queen-entrepreneurship-marketing-storytelling/id1718540459 Spotify: https://open.spotify.com/show/2ROeliYZG9thhNSMEo8SDx?si=abc7b72eb6274d3b&nd=1&dlsi=fb6df192dfbb4505 Amazon Music: https://music.amazon.com/podcasts/8d87938f-bfbc-4dac-a60e-b77b652b344c/communication-queen-entrepreneurship-marketing-storytelling-public-speaking-and-podcasting Youtube: https://www.youtube.com/@communicationqueens
AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
🥰 Loved learning about how to have courage, choices, and brand evolution? Listen to this podcast again: https://www.communicationqueens.com/podcasts/communication-queen-entrepreneurship-marketing-storytelling-public-speaking-and-podcasting/episodes/2148585342
Handling Podcast Guesting Forms (00:00:00) Kimberly shares her system for efficiently handling podcast guesting forms and the importance of time efficiency.
Starting Podcast Guesting Strategy (00:02:01) Kimberly discusses her experience with podcast guesting as a lead generation strategy and the challenges faced with handling podcast forms.
Efficient System for Podcast Forms (00:04:09) Kimberly emphasizes the need for an efficient system to handle redundant podcast guesting forms, saving time for busy clients.
Process and People for Form Handling (00:06:00) Kimberly advises on implementing a process for handling forms and hiring virtual assistants to manage the repetitive tasks.
Scaling Business with Time Management (00:08:08) Kimberly stresses the importance of time management and scaling the business by outsourcing tasks and processes.
Upcoming Workshop Announcement (00:10:05) Kimberly promotes the upcoming "Do Your Deliverables" workshop, offering practical tools and resources for handling podcast forms efficiently.
🎙Subscribe + Listen to the Communication Queens Podcast here:
AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
The need for a low barrier for entry (00:00:57) Spencer emphasizes the importance of a low barrier for entry in calls to action for podcast listeners and shares her experiences as a podcast guest.
Choosing the right call to action for a podcast (00:01:52) Spencer discusses the best types of calls to action that work well for podcast listeners and the importance of making the call to action tangible and easily accessible.
Matching auditory medium to auditory medium (00:04:17) Spencer explains the significance of matching auditory medium to auditory medium and provides examples of effective calls to action, such as promoting one's own podcast.
Creating a link on the website (00:08:08) Spencer shares a tip from Dave Jackson on creating a link on the website to direct listeners to preferred podcast platforms, boosting visibility and capturing emails.
The effectiveness of a discovery call (00:10:08) Spencer discusses the effectiveness of a discovery call as a call to action and the importance of directing listeners to a landing page on the website.
Considerations for effective calls to action (00:12:11) Spencer emphasizes the need for a clean and simple call to action, considering the medium and the audience's behavior while consuming the content.
Promotion of the Visibility Accelerator membership (00:13:19) Spencer promotes the Visibility Accelerator membership and encourages listeners to join the community for more podcasting and communication strategies.
AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
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