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Canada's Brand Abroad is a limited series from Comms In Question.

Part 2: The EU and You
The European Union (EU) is Canada's second-largest trading partner, but doing business there means understanding both the bloc as a whole and the 27 countries that make it up. Canadian leaders need a strategy that works across the whole EU, while still adjusting for the rules, culture, and expectations that shift from country to country. Hear from our panel of market experts about the strategy, messaging and pivots we need to do business across the EU.

On the Panel

• Bob Rae, PC, CC, O.Ont, KC – Former Canadian Ambassador to the UN
• Bart Groothuis, Member of European Parliament (MEP)
• Svend Roed Nielsen, Former Ambassador of Denmark to Canada; Senior Advisor, Think Tank Europa
• Julius Weber, Head of Digital Growth Germany, Smollan

About Canada's Brand Abroad: A Limited Series
Canada is a strong brand on the global stage these days. So how do our organizations translate Canada's moment into their competitive advantage? How do we communicate strength and reliability in these turbulent times? And what do senior leaders need to know to make sure they are speaking to global audiences in ways they will understand? 

Canadian journalist Steve Paikin guest-hosts this short-run series from Curious Public. Each episode will focus on a specific global market and bring together Marketing, Communications, and Strategy experts to help us understand the practical opportunities and challenges of expanding into new markets. 

Canada's Brand Abroad is a limited series from Comms In Question.

Part 1: Making Waves Across the Pond
The UK and Ireland are open for business, but navigating a post-Brexit regulatory split and capturing the attention of fractured European audiences is harder than it looks. Canadian leaders face a deceptively challenging communications landscape — and subtle differences that can trip us up. Hear from our panel of market experts about the strategy, messaging and cultural pivots we need to do business with our cousins across the pond.

About Canada's Brand Abroad: A Limited Series
Canada is a strong brand on the global stage these days. So how do our organizations translate Canada's moment into their competitive advantage? How do we communicate strength and reliability in these turbulent times? And what do senior leaders need to know to make sure they are speaking to global audiences in ways they will understand? 

Canadian journalist Steve Paikin guest-hosts this short-run series from Curious Public. Each episode will focus on a specific global market and bring together Marketing, Communications, and Strategy experts to help us understand the practical opportunities and challenges of expanding into new markets. 

AI is accelerating a data economy that's reshaping how we work, communicate, and make strategic decisions. It's here to stay, despite Silicon Valley gossip and AI "bubbles" bursting.

So–how do we sort through the hype and understand what's actually changing?

Guest host, Steve Paikin, leads our panel of tech, strategy, and communications experts to separate the "facts from feelings" on our next episode of Comms In Question: AI is here to stay–so now what?

Forget the headlines–we're focusing on the deeper strategic shifts happening in the data economy, and what they mean to you. What's changing inside teams around productivity and decision-making? How are audience expectations and behaviours changing? Do we need to take responsibility for the ethical and environmental impacts of cloud computing?

TL/DR Version: What's really happening, and what do we need to plan for now? It's a conversation you won't want to miss.

Guest Host: Steve Paikin, The Paikin Podcast

Guests:

• Liban Abokor, Founder and CEO Reimagine LABS
• Angela Adam, Senior Vice President, Sales, Marketing, and Government Affairs, eStruxture Data Centers 
• Jordan Ray, Principal and Senior Narrative Consultant, Curious Public