Explore every episode of the podcast Comms Dart

Today’s guest on the Comms Dart Podcast is Stuart Bruce of PR Futurist and Purposeful Relations, a consultancy that helps businesses integrate Generative AI to enhance their operations.

Stuart is a public relations innovator. He has 30+ years experience across all aspects of public relations, communications and corporate affairs. Today he specialises on advising communications teams and agencies on improving performance using AI, technology, data and analytics, measurement and evaluation, culture change, learning and professional development.

He works globally and has advised clients such as Google, Nestlé, Rolls-Royce, Network Rail, European Commission, the Ukrainian government, Motability, Sage, Commonwealth War Graves Commission, Northern Housing Consortium, Tourism Ireland, NICE, Leo Burnett and Finsbury Glover Herring.

He is Global Executive Committee member of the World Communication Forum Association in Davos and former director of the CIPR where he is a chartered member and fellow. Stuart regularly provides media comment and judges industry awards.

In this podcast, we cover:

• 00:15 Stuart introduces himself
• 02:50 How has the industry changed due to technology
• 07:08 The golden age of social media
• 8:38 The Global CommsTech report Stuart published
• 11:17 Budget issues when it comes to using tech in comms
• 13:52 The trends Stuart is seeing in CommsTech
• 15:12 Stuart's comms analysis of the 2024 UK General Election
• 19:34 How comms teams are currently using AI
• 31:16 More disruption is coming
• 34:16 Stuart's advice to young people in 2024
• 37:30 Stuart's philosophy to continue to enjoy his work
• 38:54 Where to find Stuart online

Today’s guest is Isabella Williamson of Tyde AI, a consultancy that helps businesses integrate Generative AI to enhance their operations.

She has led Generative AI projects for agencies and in-house communications and marketing teams, assisting decision-makers in creating strategies, optimising workflows, developing AI training programmes, and managing risk.

She has provided AI training to notable organisations such as Mubadala and Edelman and has spoken about the impact of AI on business operations at events like GITEX and Seamless.

Before founding Tyde.AI, Isabella led Emerging Technologies for a UAE-based government advisory firm, focusing on the application of these technologies to strategic communications.

In this podcast, we cover:

• 00:00 The transition from communications to AI consultancy in Dubai
• 03:30 Divided views on AI impact; hype persists
• 09:04 AI integration in business processes: challenges and benefits
• 10:23 AI can automate information logging for efficiency
• 14:26 Focusing on problems before seeking solutions
• 16:43 Experts in domain with AI enthusiasm excel
• 20:42 AI poses threat to content agencies
• 24:34 ChatGPT isn't the only generative AI option
• 27:59 Involving HR and nontechnical people in AI projects
• 32:59 Third-party tools raise ethical and security concerns
• 34:23 Challenges in the ethical use of AI tools
• 40:15 Specialized AI tools becoming more prevalent and affordable
• 41:35 Companies will seek AI-empowered comms professionals
• 47:01 Efficiently learn about AI from experts
• 48:38 Seeking specialist AI input is better than figuring out alone

In today's episode, we'll cover CEOs' concerns about generative AI, the discrepancy between 94% of Google SGE links and organic results, and Mark Zuckerberg's disclosure of Meta's open source AGI plans. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover OpenAI debuts ChatGPT subscription aimed at small teams, OpenAI launches a store for custom AI-powered chatbots and Meta’s new disclosure requirements for AI-altered ad content. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover The New York Times suing OpenAI and Microsoft over AI using copyrighted work, how AI-created influencers are taking business from real influencers and US policymakers addressing concerns with TikTok. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover, the Prowly PR's predictions for 2024, the continued popularity of YouTube as the top social app for teens, and Axel Springer's partnership with OpenAI. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover Google pins its hopes on Gemini to leapfrog GPT-4, PR among professions most likely to be impacted by AI according to research and Instagram provides future trend predictions in ‘2024 Trend Talk’. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover Elon Musk's chatbot 'Grok' coming to X, new research on British teenagers' use of generative AI and a new report which found that social media doesn't harm mental health. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover the uncertain future of OpenAI, the decision of the UK not to regulate AI currently, and a new social media trends report by Hootsuite for 2024. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover everything announced at OpenAI's first developer event, why ChatGPT is no longer as clueless about recent events, Elon Musk calls for AI regulations in chat with UK Prime Minister and Google's introduction of generative AI for advertisers. Make sure to visit us at thumos.uk for more new content.

In today's episode, we'll cover the release of Meta's guide for AI-driven Ad campaigns, the predicted growth of the generative AI market, OpenAI's efforts to attract developers, and the impact of AI campaigns on policy-making. Make sure to visit us at thumos.uk for more new content.

In today's episode, we cover OpenAI launching DALL-E 3, BBC's decision to block ChatGPT from scraping, CEOs prioritising AI investment, and the significant improvement of human performance through AI. Make sure to visit us at thumos.uk for more new content.

In today's episode, we cover the global race to set AI rules, AI usage data, artists' support for generative AI, and the new AI tools by HubSpot. Don't forget to visit us at thumos.uk for more insights.

In today's episode, we'll cover Google DeepMind co-founder advocating for AI standards, China introducing ChatGPT competitor Ernie, Google unveiling an invisible AI image watermark, and the convergence of SEO and AI.

In today's episode, we cover OpenAI's ChatGPT plan for enterprise customers, Meta's AI model for translating almost 100 languages, companies struggling to deploy AI due to high costs and confusion, and PwC's insights on the future of generative AI content.

In today's episode, we'll cover OpenAI's plans to revolutionize content moderation with GPT-4, Microsoft's introduction of Azure ChatGPT for enterprise, Gartner's recognition of generative AI as a leading technology, and the Associated Press embracing the AI era. Make sure to visit us at thumos.uk for more marketing, communications and AI content.

In today's episode, we'll cover the transformation of content marketing through generative AI and what you can do to stay ahead of the curve. Make sure to visit us at thumos.uk for more fascinating content.

Welcome to the Thumos Podcast, your go-to source for the latest information and stories about the technological power shifts in media and technology that are shaping the world around us. Make sure to visit us at thumos.uk for more fascinating content. In today's episode, we'll cover Instagram's addition of 6 generative AI features, the widespread use of AI by marketers, Apple's plans to include generative AI on the iPhone, and the controversial launch of OpenAI's GPT-Bot.

Welcome to the Thumos Podcast, your go-to source for the latest information and stories about the technological power shifts in media, marketing and AI. Make sure to visit us at thumos.uk and see how we can help you. In today's episode, we'll cover OpenAI filing a trademark application for GPT-5, the fictional AI model that's going viral with thousands of fans despite not being real, and how Google intends to supercharge its Assistant with AI.

Welcome to the Thumos Podcast! If you're interested in staying updated on the ever-evolving world of media and technology, then you've come to the right place. We share stories and insights surrounding the latest technological power shifts that are shaping our world. Don't forget to subscribe for the latest episodes and information, and visit us at thumos.uk to learn more. In today's episode, we'll cover the EMEA social trends report, B2B marketers' preference for social media, PR chiefs' use of AI, and Twitter Blue users' ability to access 25k character tweets.

Welcome to the Thumos Podcast! If you're interested in staying updated on the ever-evolving world of media and technology, then you've come to the right place. We share stories and insights surrounding the latest technological power shifts that are shaping our world. Don't forget to subscribe to our podcast for the latest episodes and visit us at thumos.uk to learn more. In today's episode, we'll cover the shift of online news trust from reporters to influencers, the the AI tools for PR professionals in 2023, the need for advertisers to reveal their use of AI, and the news that the world’s biggest tech companies are in talks with leading media outlets to strike landmark deals over the use of news content to train artificial intelligence technology

Welcome to the Thumos Podcast, your ultimate guide to the latest updates and captivating stories in the world of media and technology. Join us every week as we explore the technological power shifts that are shaping our world. Don't forget to hit that subscribe button to never miss an episode, and visit us at thumos.uk to stay up-to-date! In today's episode, we'll cover a new report which suggests consumers are far more swayed by User Generated Content than by influencers, a new report on the state of B2B marketing by LinkedIn, highlights from the recently released Commtech Report and Salesforce's Marketing AI research.

Welcome to the Thumos Podcast where we take a deep dive into the intersection of communications, media and technology. To stay up to date, don't forget to subscribe using your favourite podcast app. In today's episode, we'll cover the impact of AI-generated deepfakes on the 2024 US election, the unpreparedness of many UK businesses for AI-reputation crises, and the launch of a new AI tool by Meltwater.

Welcome to the Thumos Podcast, where we delve into the ever-evolving media and technology landscape. Stay ahead of the curve and subscribe to keep up with the latest updates in this rapidly changing industry. In today's episode, we discuss the groundbreaking achievement of artificial intelligence passing the advertising Turing test for the first time, Facebook's AI models recognising over 1,000 languages, the effectiveness of generative AI among marketers according to new research, and the announcement that Elon Musk is supporting Ron DeSantis' presidential campaign launch on Twitter.

Welcome to Thumos Podcast - where we bring you the latest insights and stories about technological power shifts in media and technology that are shaping our world. Stay tuned every week to keep yourself updated with the latest news and trends. In this episode we're talking about the power of social media for today's business leaders and will delve into the benefits of being a social CEO, how to get started, best practices, and examples of successful CEOs who are using social media to their advantage. Don't forget to subscribe to the podcast to never miss an episode! Find us at thumos.uk

Welcome to the Thumos Podcast, your go-to source for the latest news and information on the technological power shifts in media and technology On today's episode, we explored how podcasting can help build your personal brand online and generate social proof by speaking with high-profile individuals and becoming an authority in your field. Thanks for listening and don't forget to subscribe!

Welcome to Thumos Podcast, where we explore the media power shifts that are shaping our world. Today's episode covers OpenAI's new ChatGPT iOS app, Instagram's challenge to Twitter, Montana's TikTok ban and Sam Altman's unique perspective on AI risks. Make sure you never miss an episode by subscribing to our podcast on your favourite app and stay informed every week!

Welcome to Thumos Podcast, your go-to source for the latest information and stories about the technological power shifts in media and technology that are shaping the world around us. Make sure you stay on top of the latest news and trends by tuning in every week, and don't forget to subscribe to our podcast to never miss an episode! In today's episode, we'll cover AI-powered search and the future of marketing, Google's tool for spotting fake AI images, the discovery of 31,000 Footsie 100 logins on the Dark Web, and the past and future of digital news.

Welcome to Thumos Podcast - where we bring you the latest insights and stories about technological power shifts in media and technology that are shaping our world. Stay tuned every week to keep yourself updated with the latest news and trends. Don't forget to subscribe to our podcast to never miss an episode! In today's episode, we'll cover the death of Zuckerberg's Metaverse project, the launch of ChatGPT plugins for Plus users, and the EU's decision to ban biometric surveillance AI.