Andrew and Tibor caught up with the super-impressive Mihai Panfil, founder of Origo Coffee — one of Romania's most influential specialty coffee businesses, spanning two cafes, a roastery, and the experimental coffee brand - BrewZeus .
He's also the driving force behind the Coffee East Coffee Festival, which brings together over 60 roasters and 30,000 visitors each year in Bucharest. Few people have a better view of where Romanian coffee has been, and where it's going.
Some highlights -
From 0 to over 400 specialty cafes in 12 years
Cultivating a specialty industry
Backtracking from automation in favour of the customer experience.
There are lessons here for a global audience:
1. leadership and vision are needed for developing the industry
2. Continuous evolution and experimentation are requisites as the market and different forces shift
Origo Coffee
Linked IN
Coffee East coffee festival
Brew Zeus
takeaways
- Mihai Panfil founded Origo Coffee Roasters, a leading specialty coffee business in Romania.
- The Romanian coffee market was initially dominated by Italian-style cafes with limited options for specialty coffee.
- Mihai's experience at the World Barista Championship inspired him to create a unique coffee experience in Romania.
- The first Origo cafe focused on customer interaction and education about specialty coffee.