Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media – Details, episodes & analysis

If you’re a small business owner and someone could search what you do + your city… but you’re not showing up, this episode is for you.

In this episode of Coffee & Conversions, I’m breaking down five quick local SEO wins that actually move the needle. Not theory. Not trends. The same strategies I use with real clients to help service-based businesses show up in Google when it matters most.

We’re talking Google Business Profiles, location keywords, reviews, technical setup, and the biggest mistakes I see small businesses making that keep them invisible online.

If you’re tired of chasing algorithms, posting nonstop on social media, and wondering why your website isn’t doing its job, this episode will give you clarity and a clear next step.

Local SEO doesn’t have to be complicated. It just needs to be done right.

SEO Monitoring Tools Guide 

One Page SEO Checklist 

See show notes -https://bypwdesigns.com/local-seo-checklist/

P&W Designs: 

SEO Services 

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Pinterest is a search engine.

So if you’re not using keywords for Pinterest strategically, your pins can look amazing… and still go nowhere.

In this episode of Coffee & Conversions, I’m focusing on Tailwind’s new keyword research tool (beta) and how it helps you find the keywords people are actually searching on Pinterest — without spinning your wheels.

This is NOT a step-by-step tutorial (I cover that visually in the blog + YouTube). Instead, I’m giving you the strategy behind the tool so you know what to look for, what matters, and how to choose keywords that can drive real traffic.

Inside this episode, I cover:

• What Tailwind’s keyword tool shows you (demand, related suggestions, and “resonance”)
• How to tell the difference between keywords that help vs. keywords that waste your time
• Why diversifying keywords across your pins matters (especially if you batch content)
• The keyword mistakes that quietly tank reach (vague boards, trend-chasing, mismatched links)
• When Tailwind helps most — and when I still start with Google Search Console first

If Pinterest feels like you’re posting without knowing why, this episode is your clarity moment. Grab your coffee - and let’s make your Pinterest strategy way more intentional.

Visit the Course Page -  https://bypwdesigns.com/pinterest-marketing-course

See show notes - https://bypwdesigns.com/tailwind-keyword-research-pinterest/

P&W Designs: 

FREE - Your Ultimate Pinterest Marketing Guide 

FREE - Is Pinterest Right for Me?

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In this episode, I’m sitting down with Christine (CJ), the heart and hands behind Massage by CJ in Minnesota. Her journey into massage started after a childhood accident opened her eyes to the power of healing—and over the years, she’s built a practice rooted in listening, intuition, and creating exactly what each client needs.

CJ and I also pull back the curtain on what it was like to build her brand and website together, and how learning the ins and outs of SEO shifted the way she thinks about showing up for her business.

This conversation is part personal story, part behind-the-scenes business growth—and it’s packed with takeaways for anyone who wants their work to connect with the people who need it most.

If you’re local to Lake Minnetonka, you’ll want to book a session with CJ at massagebycj.com. And if you’re a small business owner, you’ll walk away inspired to think differently about your own brand and online presence.

Check out her Website: https://www.massagebycj.com/

Show Notes: https://bypwdesigns.com/how-seo-helped-massage-by-cj/ 

P&W Designs: 

Web Design Services

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Think branding is just a pretty logo and some colors? Think again.

In this solo episode, I’m breaking down what branding really means for small business owners and solopreneurs—and why getting it right from the start can save you so much time, money, and stress down the road.

We’ll cover: ✔️ The core elements every brand needs (beyond visuals) ✔️ Why a cohesive brand builds trust and fuels growth ✔️ My favorite tools for DIY branding when you’re not ready to outsource ✔️ Common mistakes new entrepreneurs make—and how to avoid them ✔️ Quick, budget-friendly tips to start building a brand that feels like you

Whether you’re just starting out or trying to clean up a brand that feels all over the place, this episode will leave you feeling confident and ready to take action.

It’s time to stop overthinking and start building a brand that actually works for your business.

Show Notes: https://www.bypwdesigns.com/branding-tips-for-new-entrepreneurs

P&W Designs: 

Semi-Custom Web Design

SEO Strategy Services

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I’m so excited to introduce you to Stephanie, the founder of How2Mom. She’s a mom, educator, and total game-changer when it comes to helping women feel prepared for pregnancy, birth, and postpartum. Stephanie created How2Mom to be the kind of support system she wishes she had—one that’s real, relatable, and gives moms the tools they need to feel confident in such a life-changing season.

Today we are going to talk about what it’s really looked like to grow her business over the last year — not just through blogging and SEO, but through ongoing retainer support.  We’re talking about the systems, the content, the tech, the pivots — and what changes when you stop trying to do it all yourself.

Whether you're craving more breathing room or just wondering if support like this would actually make a difference, this convo will give you a real look at how we’ve worked together behind the scenes.

Visit How2Mom.com to see Stephanie's services and courses! 

Read the Blog/Show Notes: 

Download your SEO Monitoring Tools: https://www.bypwdesigns.com/seo-monitoring-tools

P&W Designs: 

Semi-Custom Web Design

SEO Strategy Services

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Let’s rewind for a sec — back to the early days of my first business, when I was pouring hours into blogging and wondering why no one was reading. I wasn’t lazy. I wasn’t inconsistent. I just didn’t understand how SEO worked. And that mistake? It cost me traffic, visibility, and sales.

In this episode, I’m walking you through the 5 biggest blogging mistakes I made when I didn’t know how to use SEO—and what I do differently now that I’ve learned the hard way. From keyword strategy to blog structure, we’re getting honest about what it takes to get your content seen.

Whether you’re brand new to blogging or have a few posts collecting dust, this episode will help you rethink how you're showing up on Google—and what to do about it.

Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/blogging-tips-seo-mistakes 

Episode 49 - Keyword Research

DOWNLOAD NOW: SEO Best Practices Checklist

P&W Designs: 

Semi-Custom Web Design

SEO Strategy Services

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In today’s unfiltered girl chat, I’m sharing what life really looks like right now—juggling a demanding corporate job, running P&W Designs, managing my health, and trying to stay present as a mom.

I talk about:

• My journey with functional medicine and Hashimoto’s
• Why adrenal fatigue is real (and what I’m doing about it)
• What it’s like being the breadwinner with major financial goals
• The mental toll of doing “all the things”—and why I’m choosing progress over perfection

If you’ve ever felt overwhelmed trying to balance your business, career, and health… this episode is for you.

Show Notes: https://www.bypwdesigns.com/blog/balancing-corporate-business-motherhood

Get Dubsado for your Business: https://www.bypwdesigns.com/marketing-resources

P&W Designs: 

Semi-Custom Web Design

SEO Strategy Services

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In this unfiltered episode, I open up about my own mental health challenges while working in corporate America—and why a single "mental health day" doesn’t cut it. From burnout and overloaded teams to the emotional tax of being a woman in the workplace, I’m pulling back the curtain on what it really feels like to be a high-performing employee and a human being.

We’ll dig into:

• The double standard in corporate wellness culture

• Stats that show just how much women are affected

• The invisible weight of the mental load

• Why so many millennials are walking away from corporate jobs altogether

This is for the woman doing her best in an impossible system. It’s okay to not be okay. And it’s okay to say something about it.

Blog: Mental Health in Corporate America: Women, Work, and the Mental Load No One Talks About

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It’s been a while, so let’s hit reset for a second.

In this episode, I’m reintroducing myself and sharing the real, messy, beautiful story behind P&W Designs — how a custom planner side hustle turned into a full-blown business helping women show up and get found online.

We’ll talk about the pivots, the anxiety, the motherhood moments, and the constant pull to be better... not perfect, just better.

If you’re juggling a 9-5 and a big dream, navigating burnout, or building something that feels more aligned with who you are — this one's for you.

Let’s get into it.

P&W Designs: 

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Let’s talk about what actually works when you don’t have a team. In this episode of the Being Better Everyday podcast, I’m breaking down the only organic marketing strategy solopreneurs need in 2025. No fluff. No content overwhelm. Just a clear system that fits into your already-full schedule. If you’re juggling a full-time job, client work, and life outside the screen—this one’s for you. We’ll dig into SEO, Pinterest, podcasting, and how to repurpose like a pro so your content keeps working even when you’re offline.

Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/organic-marketing-for-the-solopreneur

P&W Designs: 

See my Services

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