Explore every episode of the podcast Coaching Inc with Tom Krol
Dive into the complete episode list for Coaching Inc with Tom Krol. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
CI - S2 - 161 - He Used AI to Go From 60K to 635K Followers in Less Than a Year with Nick Perry
21 oct. 2026
00:17:17
In this episode, Tom sits down with real estate investor and coach Nick Perry to talk about how AI completely transformed his marketing and sales setup.
Nick built an in-house AI process to scale his personal brand without being on camera every day.
Listen as he shares how his social media following grew from 60,000 to over 635,000 in under a year, slashed his customer acquisition costs in half, and built custom AI systems to handle lead follow-up and appointment booking.
Enjoy the show!
You’ll Learn How To:
Build realistic AI avatars to create content
Cut your customer acquisition costs by over 50%
Automate lead follow-up and appointment booking
Turn internal business solutions into scalable offers for your market
What You’ll Learn in This Episode:
(02:15) AI content to escape the constant content creation grind
(03:32) Using highly realistic AI avatars of yourself
(05:31) Building an end-to-end production system
(06:30) Working with tech teams in Pakistan and Saudi Arabia
(07:27) Nick’s 7-Figure Cartel and equity-based 8-Figure Cartel programs
(09:42) Creating realistic avatars without requiring in-person studio visits
(14:19) Why Nick decided to launch his internal AI systems to the public
Who This Episode Is For:
High-ticket coaches who want to scale content production
Real estate investors looking for automated ways to follow up
Course creators and consultants looking to cut paid ad
Business owners interested in practical ROI uses for AI tech
Why You Should Listen:
You'll get a clear look at how to leverage modern AI tools to lower your overhead, automate lead follow-up, and build a scalable content engine.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 160 - He Became a Multimillionaire in Real Estate and Still Almost Had to Get a Job with Wyatt Simon
14 oct. 2026
00:29:18
In this episode, Wyatt Simon shares how he built a multimillion-dollar real estate portfolio, completed more than 65 BRRRR deals, and learned an important lesson about the difference between building wealth and generating cash flow.
Wyatt talks about how rising insurance costs, taxes, and operating expenses forced him to rethink his business in 2024.
He also shares why he shifted toward flipping houses and hard-money lending, and how he built a coaching business by sharing his real estate journey on social media.
You’ll Learn How To:
Use real estate strategies to build long-term assets
Turn your experience into a coaching business
Use YouTube to attract clients and grow your audience
Learn from successful creators by copying what already works
What You’ll Learn in This Episode:
(02:48) How Wyatt went from basketball to real estate
(04:35) Getting into the coaching business
(06:07) The coaches who helped Wyatt grow in real estate and business
(09:30) Being a multimillionaire didn't mean Wyatt had enough cash flow
(12:55) Alex Hormozi's money models
(15:03) Formula of lifetime value divided by cost to acquire customer
(17:08) Finding clients through YouTube and social media
(17:35) Turning real estate walkthroughs into weekly content
(20:34) How coaching clients become hard money lending clients
(21:54) YouTube tips for coaches who want more views and subscribers
(23:16) Copying what already works can be smarter than reinventing the wheel
(24:26) Creating YouTube content without expensive equipment
(25:10) Raw, simple videos can work better than heavily edited content
(26:33) The coaching resource Wyatt recommends for building a coaching business
Who This Episode Is For:
Real estate investors who want to improve cash flow
Coaches who want to turn their experience into a business
Coaches looking to grow through YouTube and social media
Why You Should Listen:
He shares practical lessons on building better money models, choosing the right business opportunities, and using content to attract clients.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 159 - The #1 Predictor of Entrepreneurial Success with Nick Lamagna
07 oct. 2026
00:42:53
What do martial arts and entrepreneurship have to do with each other? More than you might think.
In this episode, Nick Lamagna shares what getting a black belt in jiu-jitsu has taught him about business, pressure, humility, discipline, and staying calm when things get difficult.
Nick also talks about real estate, finding the right people, learning from others, and why the ability to handle pressure may be the number one predictor of entrepreneurial success.
He shares lessons from 20 years of training and how those lessons continue to shape the way he approaches business and life. Listen and enjoy!
You’ll Learn How To:
Stay calm and find solutions when things go wrong
Handle pressure when your team is counting on you
Find the right community and people to learn from
Approach coaching responsibly
What You’ll Learn in This Episode:
(04:06) Entrepreneurship is a game
(05:38) Why getting a black belt in jiu-jitsu is one of Nick’s proudest accomplishments
(07:26) How accountability keeps you showing up
(08:39) Learning to stay calm and find solutions under pressure
(11:10) The number one predictor of entrepreneurial success
(14:50) The importance of having a white belt mentality
(18:13) Learning from training with people who challenged him
(20:31) Being a “jack of all trades” can be a good thing
(24:15) Taking responsibility for students’ success and failure
(26:41) Who you allow into your coaching program
(30:15) “The man who listens to the rumor is weaker than the man spreading it”
(33:11) The importance of being the person who supports others
(35:00) Treating people with kindness and respect
(36:32) Connect with Nick Lamagna
(37:24) Nick’s recommended books on success and wealth
Who This Episode Is For:
Entrepreneurs who want to get better at handling pressure
Coaches who want to build stronger communities
Business owners learning how to lead a team
Anyone who wants to improve beyond financial success
Why You Should Listen:
Nick’s story shows that success is not just about making money. It is the ability to stay calm under pressure, keep showing up, remain humble, and surround yourself with the right people.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 158 - He Started Posting His Real Estate Deals and A&E Came Calling with Dedric Polite
30 sept. 2026
00:22:24
How do you turn your real estate journey into a business and build an audience along the way?
In this episode, Dedric Polite shares how real estate changed the trajectory of his family, from growing up in Boston and working in corporate software sales to becoming a real estate investor, coach, and TV personality.
Dedric also shares how documenting his real estate deals on social media helped him build a following, attract private investors, and eventually get approached by A&E for a TV show. More of his story on this show. Listen!
You’ll Learn How To:
Build an audience by documenting what you are already doing
Use your personal story to connect with the right people
Build a personal brand through social media
Find your place and use your strengths in business
What You’ll Learn in This Episode:
(03:06) How real estate changed the trajectory of Dedric’s family
(05:00) Why Dedric decided to invest in his first coach
(06:19) The $16,000 mastermind decision that changed everything
(08:20) How documenting the real estate process led to an audience
(09:13) How they got their own TV show
(10:39) Taking courage raising money for the show
(12:09) Authenticity attracts the right people
(13:08) The algorithms in social media are always changing
(15:01) The platforms Dedric uses to grow his business
(17:15) Why niches are winning
(18:31) Skipping the learning curve through other coaches
(19:43) Moving from an outsourced agency to in-house marketing director
(20:11) Connect with Dedric Polite
Who This Episode Is For:
Entrepreneurs building a personal brand
Coaches who want to grow their audience through social media
Real estate investors who want to turn their experience into a business
New coaches looking for mentorship and community
Why You Should Listen:
Dedric’s story is a great example of what can happen when you simply document what you are already doing.
He shares practical lessons for coaches who are just getting started, including why taking action, finding the right community, and sharing the real journey can make a difference.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 157 - How He Turned YouTube Into a High-Ticket Coaching Funnel with Robbie Crager
23 sept. 2026
00:26:02
Today's guest has a mastermind model where members invest in real estate in one particular part of the world.
Robbie Crager shares how he went from a real estate investor to building a large YouTube audience and turning it into a coaching and mastermind business.
He shares how he uses a free community, low-ticket offer, and mastermind to bring people through his funnel, why small wins matter in coaching, and how AI is helping him save time and become more productive. Listen and enjoy!
You’ll Learn How To:
Use YouTube to build your personal brand
Build a community before selling your coaching program
Find different roles for people based on their skills
Use AI to save time and improve your coaching content
What You’ll Learn in This Episode:
(02:31) How Robbie went from real estate investor to coach
(03:33) YouTube helped grow his real estate business
(04:18) Using YouTube as a top-of-funnel strategy
(05:33) The tips and tricks on YouTube for coaches and course creators
(07:04) How Robbie uses long-form content, shorts, and live videos
(09:16) Robbie’s YouTube funnel from free community to mastermind
(10:54) The different types of people in his mastermind
(12:43) Finding where your skill set fits in the team
(14:45) Small percentage of people take action
(17:45) Why small wins help people make progress
(18:53) Getting into affiliate partnerships
(20:14) The idea of personal branding and the need to use AI
(21:45) How Robbie uses AI to save time and improve his work
(23:56) Connect with Robbie Crager
Who This Episode Is For:
Coaches looking to grow through YouTube
Entrepreneurs building a personal brand
Real estate investors looking to build a team
Business owners who want to use AI to save time
Why You Should Listen:
Robbie shows how consistent content, a strong personal brand, and a simple funnel can turn an audience into a real business. He also shares practical lessons on coaching, community, small wins, and using AI to work faster without losing your own voice.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 156 - He Used AI to Build a $3 Million Coaching Platform Himself with Justin Brennan
16 sept. 2026
00:47:51
What does it take to build a multimillion-dollar coaching platform without a huge team?
In this episode, Justin Brennan shares his journey in multifamily real estate, what he learned from watching his father build and lose a massive real estate business, and how he used AI to build his own coaching platform.
Justin also talks about helping clients overcome limiting beliefs, the mental side of coaching, and how AI is changing how coaches deliver their programs.
Listen and enjoy!
You’ll Learn How To:
Avoid the biggest mistakes that can cause real estate investors to lose
Build the identity and infrastructure of a multifamily investor
Use an interactive roadmap to make coaching easier to follow
Use AI to create a more personalized coaching experience
What You’ll Learn in This Episode:
(04:10) Justin’s family history in real estate and his path into multifamily investing
(06:47) What the financial crisis taught Justin
(07:46) Bad debt can cause you to lose in real estate
(08:33) The three patterns in people who lost money
(09:38) Importance of fixed-rate debt and low leverage
(10:17) How to structure a 15-unit apartment deal with a 70% loan
(11:56) The difference between ownership and control
(13:27) Justin's ideal multifamily investor
(17:10) Sweat equity vs. check equity
(23:00) Finding clients through paid YouTube ads
(26:20) Two ways to find apartment deals
(31:42) The 10-step roadmap for the first deal
(33:00) Building his own proprietary platform ecosystem
(36:46) How Justin built his AI platform using Replit
(40:35) How quickly AI is changing the world
(43:17) Social media managers may need to become experts at managing AI agents
(44:36) Connect with Justin Brennan
Who This Episode Is For:
Real estate investors interested in multifamily
Course creators interested in AI-powered platforms
Business owners trying to understand how AI will change their teams
Why You Should Listen:
Justin shares how he uses AI to change how he delivers coaching, build his own platform, and create tools that would have cost millions of dollars just a few years ago.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 155 - How a Local Meetup Turned Into an $80K Per Month Coaching Business with Andrew Lucas
09 sept. 2026
00:55:09
What if your next $30,000 coaching client didn’t come from an ad, a funnel, or a sales call with a total stranger? That’s exactly what happened to Andrew Lucas, who built his coaching business through a local real estate meetup and a community of people who already knew and trusted him.
In this episode, Andrew shares how a simple lunch-and-pizza meetup eventually became a coaching business averaging $80K–$85K per month. He also talks about the mistakes he made early on, why you need a real program before taking people’s money, and how building a community can turn into a powerful coaching business.
You’ll Learn How To:
Start a local meetup and build a community around your expertise
Build trust by becoming the hub for information in your market
Avoid the mistakes of coaching without a clear program or design
What You’ll Learn in This Episode:
(03:22) What does a local event look like?
(03:53) How Andrew and his wife started with simple real estate meetups
(04:58) Becoming the hub of information
(06:10) The biggest mistake Andrew made when he first started coaching
(08:50) You don’t need to turn every meetup into a client immediately
(11:02) The most important part of the program
(14:34) When partner split goes the wrong way
(17:08) How Andrew presents his $75K program and why $30K upfront works
(19:50) Dealing with new laws in South Carolina for wholesaling
(25:46) Andrew on promoting the local meetups
(32:55) How Andrew competes with other local meetups
(34:54) When virtual meetups make sense
(35:38) People want connection and want to be around others who think the same way
(37:46) Leaning into motivation and proof in coaching
(42:41) Keeping the momentum in local meetups
(47:00) Why Andrew stopped bringing outside speakers into his meetup
(49:20) How Andrew follows up with meetup attendees
(52:09) How workshops and joint events can attract your ideal clients
Who This Episode Is For:
Coaches who want to build a business through community
Real estate investors thinking about starting a coaching program
Entrepreneurs who want to use local events to grow their influence
Why You Should Listen:
Andrew’s story shows that you don’t always need a complicated funnel or a big marketing machine to build a coaching business. This episode gives you a practical look at how a local meetup can grow into a serious coaching business.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 154 - Build Your Coaching Business Around the Life You Actually Want with Henry Washington
03 sept. 2026
00:36:51
If your sole purpose of coaching is to make money, don't become a coach. It is profitable, but it can be lucrative and burn you out.
In this episode, Tom Krol sits down with Henry Washington to talk about why coaches need to get clear on the life they actually want before building their coaching program.
Henry shares how he went from helping people for free to creating courses that eventually generated $10,000 to $15,000 a month, and how that grew into a coaching community. He also explains why he never wanted to chase customers or constantly change his offer just to make more money.
Listen and enjoy the show!
You’ll Learn How To:
Build your coaching program around the life you want
Figure out how much time you really want to give to coaching
Start by helping people instead of immediately building an offer
Stay focused on one offer
What You’ll Learn in This Episode:
(03:11) Henry’s real estate journey from one house to 150 doors
(04:33) The problems that come with having a big portfolio
(05:29) Cash flow can be harder to live off than it looks on paper
(09:55) How Henry accidentally got into coaching
(10:55) The panic attack that pushed Henry to learn about real estate investing
(13:41) The moment Henry realized he had a responsibility to help other people
(15:07) Henry started sharing his real estate journey on Instagram
(17:17) Unintentionally creating his first two courses
(20:03) What new coaches should and should not do
(21:00) New coaches should start with their life, not their offering
(21:37) Build your program around the time you actually have
(23:19) Go where the audience is
(24:29) Henry relied on organic growth before using paid ads
(26:58) The two battles every coaching business is fighting
(28:30) The difference between chasing customers and attracting them
(30:58) COVID changed what customers expect from coaches and online education
(34:28) Connect with Henry Washington
Who This Episode Is For:
New coaches who are thinking about starting a coaching business
Real estate investors who want to turn their experience into coaching
Coaches who feel trapped by the business they built
Entrepreneurs who want more freedom and less pressure
Why You Should Listen:
This episode reminds you that your coaching business should support the life you want, not become the life you have to escape.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 153 - Why More Offers Are Making You Less Money
26 août 2026
00:11:20
More ideas, more offers, and more opportunities sound like a good thing. But sometimes, they are exactly what's keeping your business from moving forward.
In this episode, Tom Krol uses the example of a ship with hundreds of oars to explain why entrepreneurs need a clear destination.
Tom shares why some profitable opportunities can still be distractions, why owners need the courage to choose one thing, and how getting your team focused on a single destination can lead to more peace, better profits, and less burnout. Listen and enjoy!
You’ll Learn How To:
Identify whether your business has a clear destination
Get your team rowing in the same direction
Choose one primary goal
Use a “someday maybe” list to get other ideas out of your head
What You’ll Learn in This Episode:
(01:13) The ship with hundreds of oars
(03:35) Lack of clear destination
(04:25) The courage to pick one thing
(05:18) Make sure every oar is rowing toward the same goal
(06:19) When the business becomes a cash grab
(06:59) The “someday maybe” folder
(07:18) Focus on what the market wants
(08:25) Having a personal financial goal
(09:04) Progress, not perfection
Who This Episode Is For:
Entrepreneurs who are distracted
Business owners who have too many ideas, offers, or opportunities
Leaders who lack clear direction with their team and business
Why You Should Listen:
If your business feels busy but isn't moving as quickly as it should, this episode will help you step back, choose a direction, and get everyone moving toward the same goal.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 152 - The Simple Content Strategy Generating $100K a Month with Nick Sanborn
20 août 2026
00:30:09
In this episode, Tom Krol talks with Nick Sanborn about how he built a large real estate business and coaching funnel by simply documenting what he was already doing every day.
Listen as he shares why he tells his team to post three pieces of business-related content every day, why you shouldn’t wait for the perfect setup, and how one simple change to his YouTube strategy helped generate nearly $100K a month in coaching sales.
You’ll Learn How To:
Create content without spending hours planning or scripting
Turn your everyday work into content
Use the “three pieces of content a day” strategy
Use AI to support your content, construction, and real estate teams
What You’ll Learn in This Episode:
(02:35) About Nick and Sanborn Construction
(04:39) Who Nick’s clients are
(05:46) Why they choose a done-with-you model
(07:01) Difference between showing how to do it and walking you through it
(08:11) The market condition in the Midwest
(10:56) If you had to start over, start with your phone
(11:26) The three-content-a-day rule
(13:10) Simple content can outperform highly planned content
(14:34) Preparedness creates confidence
(17:31) Film everything and put it out there
(19:18) The funnel mistake that was costing them leads
(21:06) Adding a QR code on YouTube videos
(23:02) Create content for how people consume it
(24:38) How Nick uses AI across his companies
(27:07) Nick’s recommended books
Who This Episode Is For:
Coaches who want to start doing content
Entrepreneurs who want to grow their audience
Business owners who want to generate more leads through content
Why You Should Listen:
You don't need a huge production team or complicated content calendar. Start by documenting what you're already doing, post consistently, and make it easy for people to take the next step.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 151 - How to Actually Keep the Money You Make
17 août 2026
00:18:49
Have you ever worked really hard but not seen the results of your efforts?
On today's episode, Tom Krol breaks down the habits he sees in entrepreneurs who earn a lot of money but struggle to keep it. From knowing your net worth and understanding your numbers to managing debt, taxes, and everyday spending, Tom shares what financially successful entrepreneurs do differently.
Listen and enjoy the show!
You’ll Learn How To:
Track your net worth and cash flow
Build better habits around saving and spending
Take control of your business and personal finances
Make purchasing decisions based on numbers
What You’ll Learn in This Episode:
(02:09) The difference between gross and net
(03:54) Why wealthy people know and measure their net worth
(04:47) The financial trap of only looking at monthly income and expenses
(05:40) How much should I live off?
(07:06) Money management should be done by husband and wife together
(07:35) Watching your net worth grow can improve your confidence
(08:01) Struggling entrepreneurs don't know their KPIs and P&L
(10:11) Don't try to play games with the IRS
(11:29) How to make purchasing decisions based on cash flow and net worth
(12:51) Basic terminology every entrepreneur should understand
(14:16) Slow down before spending company money
(15:41) Why wealthy people feel good about saving money
(17:00) The beginning of financial freedom
Who This Episode Is For:
Entrepreneurs who are just starting to make money
Business owners who are not keeping enough of their money
Founders who need to get better at managing their numbers
Anyone who wants more financial freedom
Why You Should Listen:
Tom shares practical lessons on net worth, spending, saving, debt, taxes, and financial discipline that can help you stop running in circles and start building real wealth.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 150 - The Secret to Magnetic Messaging
13 août 2026
00:16:27
What do you say when you're starting out as a coach, and nobody knows who you are yet?
In this episode, Tom Krol breaks down how to create what he calls “magnetic messaging,” content that attracts the right people, repels the wrong people, and gives your audience a reason to listen.
Today, he shares simple ideas around authenticity, radical differences, creating content from a beginner’s perspective, and giving away real value. Listen and enjoy the show!
You’ll Learn How To:
Create messaging that attracts your ideal audience
Stand out by embracing your radical differences
Turn your experience into useful talking points
Give away valuable information without losing clients
What You’ll Learn in This Episode:
(01:51) The attitude of progress, not perfection
(02:26) Being real and authentic with your audience
(03:42) Enthusiasm makes your message more powerful
(04:37) R.O.D.S. explained
(05:30) Being different can help you cut through the noise
(07:07) The “10,000 Talking Points” idea
(07:38) Why you need to remember what it was like to be a beginner
(09:02) Write down 100 different questions a newbie would ask you
(10:22) Understanding your audience wants to hear your hits
(11:15) Bringing people value when you speak
(12:34) Being a generous expert and giving away your best information can attract more clients
Who This Episode Is For:
Coaches who are just starting to build an audience
Consultants and course creators looking for better messaging
Entrepreneurs trying to stand out
Anyone who wants to create content
Why You Should Listen:
Tom shows you how to lean into what makes you different, speak with genuine enthusiasm, and give people something they can use.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 149 - You're 1% Finished
10 août 2026
00:10:58
For today's episode, we will be talking about webinars.
Tom Krol explains why a webinar is only 1% finished once you have the slides, talking points, and presentation ready. The real work starts after that, when you begin testing different parts of the webinar to see what gets people to watch, stay, and take action.
From testing your CTA and pricing to tracking where people drop off, Tom shares a simple approach to improving your webinar and turning it into a more effective sales tool.
You’ll Learn How To:
Improve your webinar by using real data
Test different prices, CTAs, formats, and webinar lengths
Track where people are dropping off
Create a webinar that gets more people to watch
What You’ll Learn in This Episode:
(01:24) What is a webinar?
(01:59) The most important thing to know about a webinar
(02:48) The metrics and KPIs you need to track after launching
(03:49) When to introduce the CTA into the webinar?
(04:30) Split testing is the key to improving your webinar
(05:29) The difference between teaching webinars and future-pacing webinars
(06:30) Write your own webinar instead of paying a consultant
(07:17) The first part of the webinar
(08:05) A webinar is a journey and requires ongoing work
Who This Episode Is For:
Coaches who want to use webinars
Entrepreneurs building a scalable coaching business
Course creators looking to improve their conversions
Why You Should Listen:
If you're using webinars, or planning to start, this episode will help you look at the process differently and focus on the work that drives results.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 148 - The Biggest Mistake You're Making with Client Reviews
06 août 2026
00:08:55
Most business owners have happy clients, but very few know how to turn those happy moments into powerful marketing.
In this solo episode, Tom Krol talks about a simple technique that he used just to make massive amounts of revenue in a short amount of time that doesn't cost a penny. That is, you become a ninja at capturing good news.
Listen as he shares a simple strategy for collecting authentic client reviews, and why timing is everything in client reviews.
You'll Learn How To:
Capture authentic client reviews
Collect reviews consistently without making it complicated
Build trust with potential clients using real customer feedback
What You'll Learn in This Episode:
(01:02) Capturing "good news"
(02:06) Simple trick that is built on human nature and laws of reciprocity
(02:52) Timing is everything in client reviews
(04:28) Use the word "reviews" instead of "testimonials" on your website
(05:14) Make collecting reviews a weekly responsibility for your team
(06:14) Simple contract clause that gives you permission to use client reviews
Who This Episode Is For:
Coaches who are looking to build more credibility
Entrepreneurs who want more referrals
Business owners who aren't consistently collecting reviews
Why You Should Listen:
Tom shares a practical system for collecting authentic reviews, using them effectively, and building trust with future clients.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 147 - Why Your Next Opportunity Is Probably a Distraction
03 août 2026
00:16:56
How do you know when something's adding to your energy or subtracting?
As entrepreneurs, it's easy to get excited about new ideas. But sometimes the next opportunity isn't the right one, but just another distraction.
In this solo episode, Tom Krol shares a practical framework to help entrepreneurs cut through the noise and focus on the one business that deserves their time and energy.
Listen as he walks through eight questions you can use to evaluate every project, side hustle, or business idea. If you are constantly chasing new opportunities but feel like you're not moving forward, this episode will help you refocus.
You'll Learn How To:
Identify which business deserves your full attention
Avoid distractions that slow your growth
Evaluate new opportunities with a simple framework
Focus your time on the work that creates the biggest results
What You'll Learn in This Episode:
(02:22) A simple exercise to evaluate every project you're working on
(04:23) Focus more on fewer things
(04:57) The first question to ask before investing more time into any business
(05:10) Are you willing to put a full-time person on that project?
(06:09) Can it alone exceed all of your financial goals?
(07:16) Adding energy vs subtracting energy
(07:55) How to know if you have more energy
(09:22) The importance of measuring revenue instead of relying on assumptions
(10:23) Clear vision for your business
(10:57) Business that you want vs business that the market demands
(11:54) Some opportunities create problems you never intended to have
(12:41) Repeating pattern of you self-sabotaging
(15:10) Hustle is a season, not a lifestyle
Who This Episode Is For:
Coaches who are juggling multiple business ideas
Entrepreneurs who are struggling to stay focused
Business owners who are looking to scale
Why You Should Listen:
If you are tired of constantly switching gears and want more clarity on where to invest your time, this episode gives you a practical place to start.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 146 - You're Building Your Business on Rented Land
30 juil. 2026
00:13:38
Tom Krol is going to talk about a game-changer for your business that you can implement now. It is the single most important asset that you have as a coach, consultant, or influencer.
In this solo episode, he dives deep into your email list. He shares why your email list is the one asset you truly own, how to start building it from day one, and why keeping things simple is often the fastest path to growth.
Listen and enjoy the show!
You'll Learn How To:
Build an email list properly
Choose a simple email platform
Grow your list consistently without complicated systems
Turn your email list into a valuable business asset
What You'll Learn in This Episode:
(01:20) Simple tips and tricks to build your email list properly
(01:46) Why is your email list so important?
(02:56) Email list explained
(04:09) Choosing the right email marketing tool
(05:08) Familiarizing yourself with your email platform
(06:03) Tom's advice to manually build your first 1,000 email subscribers
(08:21) Write emails yourselves
(08:33) How often you should email your list
(09:34) Practical ways to collect email addresses both online and in person
(10:32) Email list increases the value of your business when it's time to sell
Who This Episode Is For:
Coaches who want to start building an email list
Entrepreneurs who are growing an audience
Business owners who are thinking about growth and business value
Why You Should Listen:
In this episode, Tom shares a simple, practical approach to building an audience you own, staying connected with your customers, and creating a business that's worth more over the long run. If you've been putting off building your email list, this is the episode to listen to.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 145 - The First Hire Every Entrepreneur Should Make
27 juil. 2026
00:12:03
Who should be your first hire?
Most entrepreneurs wait too long before making their first hire, and it usually costs them time, energy, and growth.
In this solo episode, Tom Krol explains why an executive assistant should be the very first person you bring into your business. He shares how the right EA can free up your time, keep you focused on revenue-generating work, and help you build a more consistent business.
Listen and enjoy the show!
You'll Learn How To:
Know when it's time to hire your first executive assistant
Find and interview the right candidate
Avoid common hiring mistakes
What You'll Learn in This Episode:
(00:31) Who should be your first hire?
(01:57) Why do we hire an executive assistant?
(03:09) Protecting your time is one of the best investments you can make
(03:25) The biggest mistake entrepreneurs make after hiring an executive assistant
(03:50) The qualities Tom recommends looking for when hiring an EA
(05:40) Your executive assistant must already be working
(06:17) Interviewing multiple people helps you make a better hiring decision
(06:59) Bookkeeping skills are valuable for an executive assistant
(07:18) Have your wife do the final interview
(09:35) Don't give them new things to do; give them things to do
Who This Episode Is For:
Coaches building their first team
Entrepreneurs feeling overwhelmed with daily tasks
Business owners ready to grow without burning out
Why You Should Listen:
Tom shares a simple framework for finding the right executive assistant, delegating the right work, and creating more time to focus on growing your business.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 144 - How I Trained AI to Sound Exactly Like Me with David Pupo
23 juil. 2026
00:21:32
Six months from now, there will be two kinds of entrepreneurs: those still spending hours creating an endless amount of content, and those who have AI doing 80% of the heavy lifting. They'll both have access to the exact same tools.
For today's episode, Tom Krol talks with Coaching Inc. member David Pupo about the AI system he's built to create content that matches his own voice and personality.
David shares how he trained Claude using his podcast transcripts, sales calls, and personal content to generate posts, reels, and captions that feel authentic. This episode shows you a practical way to use AI as an extension of your brand rather than replacing it.
Listen and enjoy!
You'll Learn How To:
Train AI to write in your own voice
Turn trending topics into engaging content
Create more content without sacrificing authenticity
Use AI to save time
What You'll Learn in This Episode:
(02:34) How David built an AI to match his voice and messaging
(03:55) Transcribing the podcast through YouTube
(05:36) How AI turns his long-form content into his tonality
(07:48) A simple system for creating reels from trending news stories
(09:00) AI helps write script, captions, and CTAs
(10:05) Doing the green screen on Instagram
(10:32) Asking AI for trending hashtags
(13:41) Creating topical content helps you get discovered faster
(17:00) Importance of repurposing content across multiple platforms
(18:23) Criticism and negative comments can help your content perform better
Who This Episode Is For:
Coaches who want to create more content
Entrepreneurs using AI to grow their business
Personal brands looking to stand out online
Why You Should Listen:
If you want AI to sound more like you and less like everyone else, this episode is a must-listen.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 143 - The Attention Economy - How Coaches Get Known, Trusted, and Paid with Khang Le
20 juil. 2026
00:32:42
You might have the best product and be better looking, but if nobody knows you, nobody's going to do business with you.
In this episode, Tom Krol sits down with entrepreneur and real estate investor Khang Le to talk about what it takes to build a coaching business in today's attention economy.
Khang shares how he went from having nothing to building a massive online following, and why getting attention, providing value, and staying consistent matters more than just perfect content.
Listen and enjoy the show!
You'll Learn How To:
Create content that attracts the right audience
Build trust before trying to sell anything
Grow a coaching business by focusing on one offer
Turn attention into long-term business growth
What You'll Learn in This Episode:
(02:40) Khang's journey from growing up in Vietnam to building a successful real estate business
(04:30) A mentor changed the direction of his career
(08:50) Understanding how to get attention
(09:46) Your followers are your potential clients
(12:02) Value, volume, and three buckets of get, hold, and monetize
(12:53) Attracting the right audience matters more than going viral
(15:37) The power of authenticity over trends, hooks, and perfect production
(17:15) Coaches should focus on one product instead of selling everything
(20:30) Why creating a business you can eventually sell changes the way you build it
(25:33) Business reduces people's suffering
(28:32) Knowledge and experience matter more than leaving money to your kids
(30:16) Connect with Khang Le
Who This Episode Is For:
Coaches who want to grow their audience online
Entrepreneurs building a personal brand
Content creators struggling to stay consistent
Business owners looking to create long-term value
Why You Should Listen:
Tom and Khang share practical advice that every coach can apply to attract the right audience, grow a loyal community, and build a business that lasts.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 142 - The Business Mistake That's Secretly Destroying Entrepreneurs with Jerry Norton
16 juil. 2026
00:45:42
In this episode, Tom Krol sits down with real estate investor and entrepreneur Jerry Norton for a conversation that goes far beyond business growth.
Jerry shares the mindset shifts, financial habits, and leadership principles that have helped him build multiple successful businesses while staying focused on what matters most.
From hiring the right people and avoiding unnecessary debt to building systems that create freedom instead of stress, this episode is packed with practical lessons every entrepreneur can apply.
Listen and enjoy!
You’ll Learn How To:
Hire the right people
Build a business that supports your lifestyle
Scale without taking on unnecessary debt
Stay relevant as a coach
What You’ll Learn in This Episode:
(03:00) The secret to Jerry's success and lifestyle
(05:07) Your first important hire should be at home
(08:58) Jerry's strategy for pre-funding salaries before hiring new team members
(12:50) Avoiding debt creates more freedom
(14:49) The real definition of success and wealth
(16:16) Why teaching your children valuable skills matters more than inheritance
(21:48) Jerry's balanced approach to using AI in business
(27:30) Why coaches must continue doing the work instead of relying on outdated strategies
(29:13) The importance of building a funnel
(32:58) Focusing on net profit matters more than chasing bigger revenue numbers
(35:32) Finding the sweet spot between growth, profit, and quality of life
(38:05) Creating a relationship with people through content
(40:06) The "Striver's Curse" explained
Who This Episode Is For:
Coaches who are ready to start generating consistent income
Entrepreneurs looking to grow without burning out
Business owners preparing to hire and expand teams
Anyone who wants more freedom instead of more stress
Why You Should Listen:
Jerry Norton shares practical advice on hiring, finances, leadership, and long-term success while reminding entrepreneurs that real wealth isn't measured by revenue alone, but by the freedom, relationships, and peace of mind you create along the way.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 141 - We Spent $50,000 a Month on Ads...Then Shut It All Down with Michael Blank
13 juil. 2026
00:37:52
In this episode of the Coaching Inc. Podcast, Tom Krol sits down with multifamily investing expert Michael Blank to talk about the lessons he learned after building a coaching business that generated millions through organic marketing before scaling into paid traffic.
Michael shares why he eventually shut down his ad campaigns and what he learned from the experience.
If you are trying to grow your coaching business the right way, this conversation offers practical advice you can apply today. Listen and enjoy the show!
You'll Learn How To:
Build a coaching business with organic content
Create content to grow your email list
Know when you need paid advertising
Build a marketing system
What You'll Learn in This Episode:
(02:38) How Michael started his coaching business
(04:02) How organic content helped grow a $6 million coaching business
(06:14) Building your email list should always come first
(08:15) Organic growth vs paid traffic
(09:02) The difference between agency and full-time in-house person
(10:37) The Facebook testing methodology
(12:00) The marketing and sales team have to be in sync
(15:11) Marketing people are obsessed with one channel
(16:40) The hiring order Tom recommends
(19:20) Biggest killers of sales
(25:18) Michael shut down his paid advertising and returned to organic marketing.
(27:45) The importance of showing up consistently and getting back to the basics
(29:28) Commencement fee explained
(34:46) Connect with Michael Blank
Who This Episode Is For:
Coaches who are growing through organic marketing
Entrepreneurs considering paid advertising
Real estate educators who are building coaching programs
Why You Should Listen:
This episode highlights why relationships, consistent content, and serving your community are still the strongest foundations for long-term success.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 140 - The Content Formula That Built a Million-Dollar Brand with Tommy Harr
09 juil. 2026
00:29:05
Joining us on this episode of the Coaching Inc. Podcast is one of the biggest and most successful leaders in the real estate investing space.
Tommy Harr shares the content strategy that helped him build authority in the real estate space without trying to go viral or chase trends.
Listen as they break down why authentic content always outperforms polished marketing, how local networking and social media work together, and why the right relationships can change your business faster than any funnel.
Enjoy the show!
You'll Learn How To:
Create content that builds trust and attracts the right audience
Grow your personal brand
Use social media to create business opportunities
What You'll Learn in This Episode:
(02:56) How Tommy started in the real estate space through social media
(05:38) The simple content formula Tommy uses every day
(08:05) Every piece of content needs a clear call to action
(09:36) When to hire a marketing agency and when to keep content in-house
(11:40) Why keeping your business lean protects long-term profitability
(15:58) His advice for rehabbers/operators who are struggling
(17:12) How social media helped Tommy build relationships with private lenders
(18:18) Why every entrepreneur should be learning AI personally
(20:08) The value of joining mastermind communities
(25:51) The value of dominating your local market before expanding
Who This Episode Is For:
Coaches who are building their personal brand
Real estate investors who are growing a coaching business
Entrepreneurs who are using content to attract clients’
Why You Should Listen:
Tommy shares the practical strategies he's using to grow his business, build meaningful relationships, and create opportunities that continue paying off long after the post goes live.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 139 - The 8 Numbers Every Entrepreneur Should Track Every Week
06 juil. 2026
00:13:22
In this episode, Tom Krol breaks down the eight numbers every business owner should review every single week. These aren't complicated financial reports or accounting jargon, but simple metrics that help you make better decisions, spot problems, and grow your business.
Listen and enjoy the show!
You’ll Learn How To:
Build a simple weekly scorecard
Track the numbers that drive growth
Measure your marketing and sales performance
Make better business decisions using real data
What You’ll Learn in This Episode:
(01:16) The eight numbers you should track every week
(02:22) What are numbers?
(02:48) The three purposes of numbers
(04:07) Entrepreneurship is a group adventure
(04:23) The first number you should always track
(04:57) Personal net worth
(05:16) How to identify your most profitable revenue sources
(06:02) The right way to track business expenses
(07:04) Profit is the number that matters
(07:42) How to calculate your true marketing ROI
(08:26) The importance of tracking lead-to-sale conversion rates
(09:09) Collecting reviews should be a weekly KPI
(10:18) The bonus metric: bank balances
Who This Episode Is For:
Business owners who want more control over their numbers
Coaches and consultants looking to scale profitably
Entrepreneurs who want practical reporting systems
Why You Should Listen:
Tom shares a simple framework that helps you understand where your business is growing, where it's leaking money, and what deserves your attention every week.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 138 - #Classic - The 40 Good People Network Hack that Will Totally Transform Your Life and Your Business
02 juil. 2026
00:11:51
In this classic episode, Tom Krol shares one of the simplest networking strategies he's ever used to grow his business.
Instead of chasing introductions or asking successful people for favors, he explains how consistently giving value first can open doors that money can't buy.
If you want to build meaningful relationships, grow your influence, and create more opportunities, this episode is a must-listen.
You’ll Learn How To:
Build a powerful network by giving
Use the "40 Good People" strategy
Apply the principle of reciprocity
Turn small daily actions into long-term opportunities
What You’ll Learn in This Episode:
(02:16) The "40 Good People" strategy
(02:54) What does reciprocity mean
(03:49) List down 40 good people in your life
(04:18) How to choose the right 40 people for your list
(05:48) The mistake most people make when trying to build relationships
(06:35) Entrepreneurial people often tell you how to love them
(07:28) A simple system for serving one person every business day
(10:03) Adding value without expecting anything back
Who This Episode Is For:
Coaches and consultants who are growing their network
Entrepreneurs looking for more partnership opportunities
Business owners who want to build authentic relationships
Why You Should Listen:
Tom shares a different approach, which is built on consistently creating value for others first.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 137 - The One Fear That's Quietly Killing Your Business with Tom Krol and Darrin Bentley
29 juin 2026
00:13:02
Have you ever held something back because you were afraid that if you gave away too much, people wouldn't buy from you? It's one of the biggest fears that many coaches, consultants, and experts have.
In this Coaching Inc. Masterclass, Tom Krol and Darrin Bentley challenge one of the most common beliefs among coaches, consultants, and experts. Instead, they explain why the opposite is true and why the most successful people in every industry become known by giving away their best insights first.
Listen and enjoy the show!
You'll Learn How To:
Create content that builds trust
Give away valuable information without hurting your sales
Build authority by solving real problems publicly
Create content that attracts loyal followers
What You'll Learn in This Episode:
(01:36) Be the generous expert
(02:24) A simple test to see if your content actually provides value
(04:01) Giving away builds trust faster
(05:55) The biggest marketing secret top influencers already understand
(06:33) People who never planned to buy won't buy anyway
(07:50) Giving away more creates more paying clients
(09:27) The one question you should ask before publishing any piece of content
(10:02) Challenging your own assumptions leads to better marketing
Who This Episode Is For:
Coaches who are creating content but struggling to build authority
Course creators who want consistent leads
Anyone afraid of giving away too much value online
Why You Should Listen:
This episode shows how generous, practical content builds trust, authority, and long-term relationships that naturally lead to more clients.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 136 - Why More Leads Won't Fix Your Business with Brent Daniels
25 juin 2026
00:54:33
What if the biggest thing holding your business back right now isn't leads?
The truth is, a lot of coaches, consultants, and experts spend years trying to generate more attention, followers, traffic, and leads, but they never build the systems that consistently turn those opportunities into clients.
In this episode, Brent Daniels shares the systems, processes, and philosophies that he used to attract better prospects, increase show rates, improve conversions, recruit top sales talent, and build a business that doesn't depend on hope.
Listen as you will hear real-world strategies, practical examples, and small adjustments that can completely change the trajectory of your coaching business. Enjoy the show!
You’ll Learn How To:
Recruit top-performing salespeople without relying on referrals
Increase appointment show rates
Improve conversions by qualifying leads more effectively
Create systems that scale without depending on more traffic
What You’ll Learn in This Episode:
(01:45) Finding great salespeople is one of the biggest growth challenges
(02:18) Brent's simple Facebook funnel that generated hundreds of sales applications
(03:20) The application process he uses to identify top closers
(04:33) Building landing pages
(06:03) How job opportunity ads attract stronger candidates
(07:48) Zoom vs phone call for meeting people
(11:28) Compensation models for high-performing sales teams
(12:31) The importance of contacting leads within minutes
(13:22) How faster follow-up dramatically improves show rates
(14:34) Importance of proof elements for cold traffic
(16:00) More information about the setter conversation
(17:20) The questions he asks to review the application for coaching
(22:43) Ways to increase show rates
(24:41) The difference between cold traffic and warm prospects
(26:10) Community as a unique mechanism
(29:49) Attention alone isn't enough without a conversion system
(31:35) Brent's unique mechanism
(34:51) Webinar funnels are just to educate people
(38:06) Benefits of in-person events
(40:47) Why conviction and authority are critical for growth
(43:48) When to stop giving away the free content
(49:15) Unique mechanism: Good lead magnet and a ton of proof elements
Who This Episode Is For:
Coaches who are struggling to convert leads
Consultants who are looking to improve their sales process
Experts who want predictable growth
Entrepreneurs who are ready to scale through systems
Why You Should Listen:
If you're looking for sustainable growth, this episode will help you identify and fix the bottlenecks that are actually limiting your business.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 135 - The Business Lesson Tom Krol Had to Repeat All Week
22 juin 2026
00:27:44
After a series of conversations with some of his coaching clients over the last week, Tom Krol noticed the same pattern recurring. People were making things a lot more complicated than they needed to be, chasing new tools, strategies, platforms, and systems while overlooking the handful of activities that drive momentum.
Listen as he breaks down the simple principles that consistently help coaching businesses grow, including how to prioritize revenue, build the right team, create attention, and avoid the common mistakes that keep entrepreneurs stuck.
Enjoy today's episode!
You’ll Learn How To:
Prioritize revenue-producing activities
Create attention and attract more clients
Keep your coaching business simple, scalable, and profitable
What You’ll Learn in This Episode:
(01:59) Most entrepreneurs overcomplicate simple business fundamentals
(02:45) The "one product, one pain, one price" framework
(03:59) How the SPIRLAS marketing system creates organic growth
(04:30) Creating free value on social media
(04:57) Start a podcast now
(06:45) Entrepreneurship is about meeting people
(07:31) The feedback loop in people
(08:36) Use the word reviews, not testimonials
(12:42) In-person or online interaction that other people can see
(15:32) A smaller amount of input produces a lot more output
(16:36) Avoid overcomplicating in your business
(18:21) Doing social media lives
(19:23) Hiring a sales guy
(21:48) Avatar funnel explained
(23:23) Keeping the business simple
(23:52) Revenue in first position
Who This Episode Is For:
Coaches who are trying to grow without paid traffic
Entrepreneurs who feel overwhelmed by too many strategies
Anyone who wants a simpler path to consistent growth
Why You Should Listen:
Tom shares practical advice that can help you cut through the noise, focus on what actually matters, and build a coaching business that grows without unnecessary complexity.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 134 - The Coaching Business Model Nobody Is Talking About with Zach Beach
18 juin 2026
01:11:53
Most coaching businesses are built around enrolling more clients.
In this episode, Zach Beach, CEO of Smart Real Estate Coach, shares the unique profit-sharing model that helped transform his company into a multi-million-dollar business. Instead of stopping at coaching, Zach and his team work alongside students on real deals, creating a system where everyone wins together.
This conversation will open your eyes to a completely different way of thinking about coaching. Listen and enjoy the show!
You’ll Learn How To:
Create revenue streams beyond client enrollments
Build stronger client retention through aligned incentives
Turn successful students into future coaches
Structure profit-sharing opportunities without becoming business partners
What You’ll Learn in This Episode:
(01:46) Introducing Zach Beach and his background in the coaching industry
(03:40) Creating additional profit centers through smart investors
(05:06) The biggest challenge most coaching companies face
(06:05) How Smart Real Estate Coach gets directly involved in student deals
(07:47) Revenue beyond enrollment
(08:51) The profit-sharing structure behind their coaching programs
(11:44) Profit sharing creates better incentives for coaches
(18:24) How to position a profit-sharing model
(19:02) The systems they use to track and manage deal profits
(22:11) Serious clients are attracted to this model
(26:02) The “done-with-you” coaching
(29:02) Keeping the reputation with Zach's business model
(34:04) How Zach created an "associates" program
(41:10) The coach's assertion model explained
(44:18) The coach compensation model that rewards collaboration
(52:16) What makes the President's Club different
(57:18) People leaving coaching programs while staying connected to communities
(59:28) What Zach learned while preparing his company for a potential exit
(01:00:18) How an ecosystem approach can help clients continue growing without leaving your world
(01:07:39) Different ways coaching companies can participate in acquisitions or strategic partnerships
Who This Episode Is For:
Business owners who are interested in profit-sharing models
Coaches looking to create additional revenue streams
Consultants who want deeper client engagement
Why You Should Listen:
Zach shares a different approach. One that creates long-term alignment, recurring revenue, and stronger client results. This episode will challenge how you think about coaching, fulfillment, and scaling a business that grows even when you're not the one doing all the work.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 133 - How Top Real Estate Coaches are Getting Clients with Zero Paid Traffic
15 juin 2026
00:56:45
The coaches who gain traction on social media understand how attention works, where their audience lives, and how to create content that speaks to their problems and to their pain points. That is exactly what today's episode is all about.
In this live coaching session, Tom Krol breaks down the exact organic strategies many successful real estate coaches are using to attract clients without spending heavily on advertising. From Facebook groups and content creation to building authority and growing an email list, Tom shares the simple frameworks that consistently generate attention, trust, and revenue.
This episode is packed with practical ideas you can start implementing right away.
You’ll Learn How To:
Use Facebook groups to attract potential clients
Build authority by providing value online
Create systems that generate leads
Turn attention into revenue through organic marketing strategies
What You’ll Learn in This Episode:
(03:18) Tom’s SPIRLAS framework for organic audience growth
(05:02) Facebook groups are still one of the best traffic sources available
(07:09) Providing value and scraping value through Facebook group posting
(09:49) Identifying the members of your group
(10:49) Giving away valuable content for free
(15:42) The three stages of marketing: get attention, hold attention, monetize attention
(16:22) Saved responses can dramatically increase visibility and authority
(18:46) Embracing people and giving a platform within your community
(20:24) Never outshine the master
(24:37) How AI tools like Claude can help create better content faster
(29:15) The hiring framework that top coaching businesses follow as they scale
(31:02) Your wife should do the final interview when hiring
(31:18) Why your second hire should be a full-time marketing person
(35:01) The difference between support staff and the face of your brand
(40:00) Tiffany’s challenge with a long-running Facebook group
(44:25) Organic versus paid strategies for growing a community
(46:14) The importance of creating attention
(49:20) How hiring an executive assistant changed Joe’s business
(50:24) Common marketing agency mistakes that cost coaches money
(53:11) Tom’s Top 10 Rules for Growing a Coaching Business
Who This Episode Is For:
Coaches who are looking to grow their audience organically
Consultants building an audience from scratch
Entrepreneurs who want more leads
Anyone who is trying to create authority
Why You Should Listen:
In this episode, Tom shares the same organic growth principles used by successful coaching businesses to build audiences, generate leads, and create consistent revenue.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 132 - The Difference Between Posting Content and Building Authority with Martine Richardson
11 juin 2026
00:24:14
A lot of people post content online, but only a few build real authority.
In this episode, Martine Richardson breaks down the mindset, consistency, and relationship-building that create trust and long-term business growth.
She shares her journey from getting fired from a finance job and having her car repossessed to building a multimillion-dollar rental portfolio and coaching others to do the same, and how daily video creation changed her business.
You’ll Learn How To:
Build authority through value-driven content
Avoid the biggest mistakes new rental property investors make
Overcome limiting beliefs using private capital
Create systems that make rentals less stressful
What You’ll Learn in This Episode:
(01:10) Introducing Martine Richardson
(02:40) Why the lack of motivation for a corporate job pushed her to take action
(04:08) The biggest misconception people have about rental properties
(04:45) Importance of having a system set in place for tenants
(05:49) The limiting belief that stops people from using private money
(07:02) The number one mistake other coaches make
(10:53) How Martine’s podcast helped build authority before she became a coach
(11:43) Biggest thing she learned from a podcast guest
(15:17) Talking to people generated more for Martine's coaching business
(18:02) Daily video content matters more than occasional perfect posts
(20:50) The biggest lesson for anyone waiting to start something new
Who This Episode Is For:
Coaches trying to build real authority online
Real estate investors interested in rental properties
Entrepreneurs struggling with content creation
Why You Should Listen:
Martine shares practical lessons from building a real business, creating systems that scale, and using content to truly serve people rather than just chase attention.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join Martine’s community on Facebook: Freedom Inc.
CI - S2 - 131 - The Biggest “Aha” Moments From Coaching Inc Mastermind with Jay Conner
08 juin 2026
00:21:09
In this episode of Coaching Inc. Podcast, Jay Conner shares his biggest takeaways from the latest Coaching Inc. Mastermind and the strategies he's already implementing in his own business.
Jay breaks down the ideas that are working right now, from evergreen webinar funnels and AI-powered follow-up systems to raising private money without asking for it. He also explains how mindset, relationships, and being in the right room create opportunities.
Listen and enjoy the show!
You’ll Learn How To:
Use evergreen webinars to generate leads
Build trust and raise private money
Create more opportunities by networking and collaboration
Leverage AI agents to improve event registrations
What You’ll Learn in This Episode:
(01:21) Introducing Jay Conner and why he joined the mastermind
(03:53) His biggest takeaway at Coaching Inc.
(04:20) Evergreen Webinar done differently
(06:03) Self-liquidating offers can generate leads
(07:46) The content batching strategy
(09:29) How AI agents are helping generate more event registrations
(11:20) Speed-to-lead explained
(12:47) The event strategies Jay uses to increase coaching sales
(16:12) The five-step method for raising private money without ever asking for money
(18:06) The biggest misconception people have about raising private money
(18:52) Get in person to the next Coaching Inc. Mastermind
Who This Episode Is For:
Coaches looking to improve their sales systems
Real estate investors interested in raising private money
Business owners exploring AI and automation
Why You Should Listen:
Jay shares real-world strategies, mindset shifts, and marketing ideas that can help you attract more opportunities, build stronger relationships, and grow your business more effectively.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Get Jay Conner’s book Where to Get the Money Nowhere.
CI - S2 - 130 - How Brett McCollum Rebuilt After Losing Nearly $1 Million with Brett McCollum
04 juin 2026
00:15:55
What do you do when your business loses nearly $1 million?
In this episode, Brett McCollum opens up about one of the toughest seasons of his entrepreneurial journey. He shares how a series of business decisions led to significant losses, the lessons he learned through the process, and how taking full ownership helped him rebuild this business.
Listen and enjoy the show!
You’ll Learn How To:
Evaluate your business instead of relying on best-case scenarios
Improve sales by setting clear expectations
Build confidence that improves sales performance
Stay resilient during difficult business seasons
What You’ll Learn in This Episode:
(01:14) Brett's reflection on losing nearly $1 million in business
(02:28) Stepping back and being completely honest about messing up
(03:14) The biggest lesson he learned during his toughest season
(04:49) Advice for coaches struggling in today's market
(06:21) Authentic reality check about your business performance
(08:42) What people should be doing differently from a sales perspective
(08:55) Reducing buyer's remorse after a sale
(10:44) How setting expectations improves retention and results
(11:37) Confidence remains one of the most powerful sales tools
(12:27) Brett's thoughts on joining masterminds and communities
Who This Episode Is For:
Business owners who are facing business challenges
Real estate investors who want to improve leadership and accountability
Coaches who want to build confidence with their clients
Why You Should Listen:
Brett's story is a powerful reminder that success isn't about avoiding mistakes but about how you respond when things go wrong. It offers practical lessons on resilience, sales, leadership, and personal accountability.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 129 - Why Most Webinars Fail Before They Even Start with Matt Gill
01 juin 2026
00:16:36
The biggest mistake most coaches make is failing to focus on delivering results for their buyers.
Most people think webinars fail because of poor presentations, weak sales skills, or technical issues. According to webinar marketing pioneer Matt Gill, the real problem starts much earlier.
In this episode, Matt shares his story as one of the pioneers of webinar marketing, how webinars changed the way businesses sell online, and what it really takes to build a multi-million-dollar webinar offer.
He also talks about the biggest mistake most webinar creators make, the importance of proof as a marketing tool, and how to overcome fear in launching your first webinar.
Listen and enjoy the show!
You'll Learn How To:
Create webinar offers that attract the right audience
Use proof and customer success stories to increase conversions
Improve webinar performance through tracking and optimization
Overcome the fear of hosting your first webinar
What You'll Learn in This Episode:
(02:15) Matt's journey into online marketing
(02:48) The birth of webinar selling
(03:28) How webinars changed the way businesses sell online
(04:29) What it takes to build a multi-million dollar webinar offer
(05:52) The biggest mistake most webinar creators make
(06:21) Proof is the most powerful marketing tool
(07:20) Viewing webinar marketing as a system
(09:55) The first thing every beginner should focus on
(10:35) Overcoming fear in launching your first webinar
(13:34) The concept of a webinar marketing system
(14:36) Connect with Matt Gill
Who This Episode Is For:
Entrepreneurs building online offers
Course creators who want to generate leads through webinars
Business owners looking to improve conversions
Anyone planning to host their first webinar
Why You Should Listen:
In this episode, Matt Gill shares practical lessons from years of experience running successful webinar campaigns.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 128 - The Biggest Mistake Coaches Make When Trying to Grow with Andrew Becker
28 mai 2026
00:35:21
In this episode of the Coaching Inc. Podcast, host Storyteller Jet sits down with real estate entrepreneur and systems expert Andrew Becker to talk about one of the biggest mistakes business owners make when trying to scale.
Andrew shares how simplifying lead generation, building repeatable systems, and focusing deeply on a few high-performing strategies helped him grow multiple businesses while improving his profit margins.
This episode is packed with practical lessons for coaches, entrepreneurs, and operators who want to grow smarter instead of busier. Enjoy the show!
You’ll Learn How To:
Use podcasts as a lead generation and relationship-building tool
Build repeatable systems and SOPs that save time
Improve profit margins by simplifying operations
Avoid the biggest mistake most entrepreneurs make when trying to scale
What You’ll Learn in This Episode:
(01:24) Andrew Becker's background in real estate
(02:54) The Team Lead Talks Podcast
(04:22) How he uses podcasts to generate leads and business opportunities
(08:34) Shorter podcast episodes helped improve efficiency and content production
(10:50) How podcasts can become one of the best relationship-building and sales tools
(12:39) The importance of solving pain points
(13:14) How Andrew built a coaching program around probate lead generation
(14:37) The Day One Probate explained
(15:49) AI and automation are becoming major business advantages
(16:41) The biggest mistake entrepreneurs make when trying to scale
(20:11) Becoming known for one specialty creates long-term business growth
(21:07) Expanding exit strategies
(22:37) Andrew’s “million-dollar advice.”
(25:29) The story behind BILLIONS
(27:11) The biggest mistakes businesses make when running PPC campaigns
(29:48) Google optimization requires strong conversion systems and quality lead feedback
(32:49) The value of collaboration, masterminds, and learning
(33:52) Connect with Andrew Becker
Who This Episode is For:
Coaches who are trying to grow their business
Real estate professionals looking to improve lead generation
Podcast hosts wanting to turn conversations into opportunities
Operators looking to improve profitability
Why You Should Listen:
This episode is a strong reminder that scaling a business is not about doing more but about doing the right things consistently. Andrew shares real-world lessons from years of building systems, refining processes, and learning, all of which will help you simplify your approach to business.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 127 - Why Most Entrepreneurs Quit Before the Breakthrough Happens with Cody Hofhine
25 mai 2026
00:30:58
In this episode of the Coaching Inc. Podcast, Cody Hofhine shares the real story behind the struggles, sacrifices, and setbacks that most entrepreneurs face before finally achieving a breakthrough.
From earning just $19,000 during his first year in insurance while supporting a family, to building successful businesses and helping entrepreneurs scale to seven and eight figures, Cody opens up about the hard times that shaped him into the leader he is today.
Listen as he discusses the importance of persistence, faith, family, and staying committed, even when things seem impossible. It is an honest reminder that growth often happens during the toughest moments. Enjoy the show!
You’ll Learn How To:
Build persistence and optimism as an entrepreneur
Stay grounded while building a business
Find purpose beyond money and revenue goals
Create a business that supports your ideal lifestyle
What You’ll Learn in This Episode:
(01:25) Cody growing up with an entrepreneurial father
(03:11) Persist until you succeed
(04:14) Making only $19,000 during his first year in insurance
(05:46) Cody's story of selling their nicer vehicles and driving old cars
(08:09) The importance of protecting “home base” and making sure family relationships stay strong
(10:30) His mission work experience overseas
(14:22) Struggles that led him into real estate wholesaling
(16:57) Serving others through coaching and helping entrepreneurs overcome struggles
(17:45) Importance of optimism in business
(22:18) The Ascension model and how he attracts the right audience and clients
(24:27) Partnership marketing vs paid advertising
(26:32) Clarity on what you are doing
(29:10) Connect with Cody Hofhine
Who This Episode is For:
Entrepreneurs who are going through a difficult season
Business owners who feel stuck, discouraged, or unsure
Anyone who wants to see a breakthrough in their business
Why You Should Listen:
Cody Hofhine shares practical lessons about resilience, sacrifice, leadership, faith, family, and long-term vision in a very relatable manner. If you need encouragement to keep moving forward, this conversation is for you.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 126 - How Brent Daniels Built a 7-Figure Business Without Chasing Clients with Brent Daniels
21 mai 2026
00:34:34
Joining us in this episode of the Coaching Inc. Podcast is real estate entrepreneur, coach, and marketing expert Brent Daniels.
Brent shares how he built a multi-million-dollar business through organic content, livestreaming, paid ads, and consistent sales systems, without constantly chasing clients.
Listen as Brent breaks down why most people struggle with content, how livestreaming changed his business, the importance of reviewing sales calls, and why courage matters when building an audience online. Enjoy the show!
You'll Learn How To:
Build authority and attract clients through organic content
Create ads that convert cold traffic
Use VSLs and webinars to pre-qualify leads
Scale a coaching business using livestreams
What You'll Learn in This Episode:
(03:00) Building the whole business on organic following
(04:19) Content multiplication for ads
(05:36) Why businesses need to consistently create fresh ads every month
(06:56) The real purpose of VSLs (Video Sales Letters)
(08:26) The difference between using webinars versus short VSLs
(13:33) Biggest mistake coaches make with Google ads
(16:24) Creating large amounts of video ads with strong conviction continues to drive new clients
(18:21) Go start a YouTube channel and start livestreaming
(23:11) Biggest takeaway from Brent's presentation
(26:35) Great coaching goes beyond money
(28:48) Brent's powerful perspective on legacy, teaching, and passing down real-life experience
(30:24) His direct advice for anyone afraid of posting online
Who This Episode is For:
Coaches and consultants looking to grow online
Entrepreneurs building personal brands
Anyone struggling with consistency or confidence on social media
Why You Should Listen:
This episode is packed with practical business advice, combined with candid conversations about fear, growth, sales, and leadership. Brent Daniels shares what's working right now when it comes to attracting clients, creating content, running ads, and scaling a coaching business sustainably.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 125 - Stop Leaving Money on the Table - How to Know What Really Matters in Your Coaching Business with Marcus Crigler
18 mai 2026
00:25:06
Everybody thinks revenue is the name of the game, but the real foundation of everything you do in business is your books and records. Even if you got all the revenue in the world, but you don't know where it is or what it is doing, it doesn't matter.
In this episode, StorySeller Jet sits down with Marcus Crigler for a conversation about the financial side of running a coaching business and why so many entrepreneurs focus on revenue while ignoring the numbers.
The conversation also dives into forecasting, hiring decisions, building reserves, and the importance of creating a financial system that supports long-term growth. Marcus shares his “3X Rule” for hiring, explains why many business owners scale too fast, and how smart entrepreneurs build wealth by separating business income, personal expenses, and investments.
Listen and enjoy this episode!
You'll Learn in This Episode:
Why revenue alone doesn't guarantee a healthy business
The importance of bookkeeping and understanding your numbers
How forecasting helps business owners make smarter decisions
How successful entrepreneurs build long-term wealth
What You'll Learn in This Episode:
(01:27) Introducing Marcus Crigler and his background as an accountant
(02:05) Good bookkeeping vs good revenue
(03:04) The biggest financial mistake coaches make with their business numbers.
(04:25) Marcus explains the three “wealth buckets.”
(06:47) Forecasting cash flow matters
(09:26) “3X Rule” for hiring and major business expenses
(11:35) Why businesses should keep at least three to six months of reserves
(13:02) Importance of holding standards in the company
(14:34) Attracting clients on a day-to-day basis
(16:06) Advice for coaches trying to grow from $10K months to $100K months
(17:25) Your financial systems need to scale with your business
(18:28) Biggest takeaways from Coaching Inc.
(20:20) Entrepreneurship can feel lonely without the right community
(22:19) Connect with Marcus Crigler
Who This Episode is For:
Coaches and consultants growing their business
Entrepreneurs struggling with financial planning
Business owners preparing to hire or scale
Real estate entrepreneurs and investors wanting to build long-term wealth
Why You Should Listen:
This episode serves as a reminder that business growth is not just about generating more revenue, but also about understanding how your finances work.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Get great advice to build wealth and save money in taxes. Visit taxwealthplaybook.com for free resources.
CI - S2 - 124 - How One Webinar Generated $1.5 Million in Just a Few Months with Phillip Vincent
14 mai 2026
00:24:04
In this episode, we are joined by Phillip Vincent, the founder of Mom's House and a seasoned real estate professional with 28 years of experience, specializing in senior living.
The conversation dives deep into webinar strategy, Meta ads, self-liquidating offers (SLOs), customer acquisition costs, and why consistently testing small changes can dramatically improve conversions.
Listen as he also explains why “Mom’s House” creates some of the warmest and most organic real estate leads available today. Enjoy the show!
You’ll Learn How To:
Build webinars that keep people engaged
Use “daily webinars” to increase show-up rates and lower ad costs
Improve conversions by simplifying your offer
Understand customer acquisition costs and lifetime value
What You’ll Learn in This Episode:
(01:13) How Phillip discovered one of the best real estate lead sources through senior living
(02:37) Webinar's cold traffic on Facebook
(03:29) Webinars are not dead
(06:54) How switching to daily webinars doubled conversions
(07:58) The biggest mistakes people make when launching webinars
(08:47) Phillip removed low-ticket VSL funnels
(09:59) The hook strategy that drives curiosity and attendance
(11:12) Simplification as the biggest growth lever in business
(12:35) Meta ads currently drive most of his traffic
(14:20) How self-liquidating offers work
(17:39) The cost to acquire a customer
(18:46) What makes 'Mom's House' different?
(19:45) The importance of testing, persistence, and staying adaptable
(22:27) Connect with Phillip Vincent
Who This Episode Is For:
Coaches and consultants selling online offers
Entrepreneurs running webinars
Real estate investors looking for new lead strategies
Anyone interested in self-liquidating offers and customer acquisition
Why You Should Listen:
Phillip Vincent shares actionable lessons on simplifying offers, improving conversions, and building sustainable lead systems that can grow long-term without relying on hype or complicated funnels.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 123 - The Truth About Testimonials, Earnings Claims, and FTC Lawsuits with Gregory Christiansen
11 mai 2026
00:57:43
What happens when your marketing crosses the line from persuasive to legally dangerous?
In this episode, Tom Krol interviewed Gregory Christiansen, one of the top attorneys in the country on FTC compliance, earnings claims, coaching businesses, webinars, testimonials, and protecting your company before it becomes a problem.
Listen as they dive deep into the realities of FTC compliance, earnings claims, testimonials, and the legal risks many coaches, consultants, and real estate educators unknowingly expose themselves to every day. Greg also breaks down real FTC cases, explains why disclosures alone are often not enough, and shares how entrepreneurs can still market effectively without relying on hype or unrealistic promises.
Enjoy the show!
You’ll Learn How To:
Use testimonials without creating misleading earnings claims
Create marketing without unrealistic income promises
Avoid FTC red flags when selling coaching or education programs
Use disclosures properly in presentations and sales processes
What You’ll Learn in This Episode:
(03:54) Greg explains how he became one of the top attorneys handling FTC cases
(06:29) The declaratory judgment/action
(08:46) Breakdown of a recent FTC settlement involving publishing and earnings claims
(09:31) Two ways the FTC brings actions against companies
(11:27) What regulators look for when reviewing webinars, ads, and marketing claims
(15:02) Why “false and unsubstantiated earnings claims” trigger lawsuits
(17:28) Influencers are now personally being sued over earnings claims
(20:58) What does “net impression” mean
(22:28) The gap between the upfront marketing and the actual fulfillment
(23:05) TCPA rules every coach and marketer needs to understand
(26:20) The testimonial and advertising guidelines
(28:07) Cherry-picking top student wins can create compliance issues
(30:30) The concept of “net impression” and how the FTC evaluates your ads
(31:13) The importance of having proper disclosure
(34:37) Smaller, believable success stories convert better than flashy income claims
(36:45) The importance of documenting and substantiating testimonials properly
(40:25) The “Beachbody model” for tracking accountability and student results
(47:22) The dangers of using personal success stories
(51:27) How FTC investigations can cross borders, including Canada
(53:06) Greg’s final advice for coaches, consultants, and online entrepreneurs
Who This Episode Is For:
Coaches and consultants using testimonials in marketing
Course creators and online educators
Anyone selling coaching, masterminds, or education products
Why You Should Listen:
This episode gives you a behind-the-scenes look at how the FTC evaluates modern coaching and education businesses. Greg shares practical insights on how to market aggressively while still protecting your reputation, your business, and your future.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 122 - Organic Client Masterclass - How They Built a $1M Coaching Business Without Ads with Joe and Jen Delle Fave
07 mai 2026
01:01:04
Most coaches think they need ads, complicated funnels, or a massive audience to grow their coaching business. But Joe and Jen Delle Fave built a coaching business approaching seven figures using mostly organic strategies, relationships, and simple systems.
In this episode, they break down how they utilized content, podcasts, webinars, Facebook groups, and direct conversations to consistently attract clients without relying on ads. They also share the biggest mistakes coaches make with organic marketing and explain why most people overcomplicate the process.
This episode gives a practical look at what moves the needle in this business. Listen and enjoy!
You’ll Learn How To:
Build a coaching business using organic marketing
Create simple content that attracts the right audience
Use simple social media strategies to attract leads
Use podcasts and webinars to generate consistent leads
Turn followers and conversations into paying clients
What You’ll Learn in This Episode:
(03:07) About Joe and Jen and their background as real estate investors
(04:23) Sharing what you are doing on social media
(06:34) Follower count doesn’t matter
(08:22) How to audit your Facebook profile to attract more clients
(09:34) The importance of clear calls-to-action in your content
(10:13) Authenticity matters more than polished AI-generated content
(12:19) Having your own private Facebook group
(14:23) How they reached nearly $1M yearly revenue without paid ads
(15:29) YouTube is becoming a powerful search engine for coaches
(16:26) One-hour webinar funnel to connect with clients
(21:27) The framework they use to showcase deals, systems, and results
(24:52) The framework and format of Joe and Jen's webinar
(27:03) Showing real proof and real client results builds trust faster
(35:19) The dangers of automating social media incorrectly
(40:19) How TikTok and other platforms can flag overly automated posting
(48:16) Getting on podcasts
(50:17) The costs and mess of editing YouTube content
(55:03) The “breadcrumb trail” method for driving webinar signups organically
Who This Episode Is For:
Coaches who want to grow without relying on paid ads
Consultants who are trying to attract more organic leads
Course creators who are struggling to convert content
Why You Should Listen:
If you want a more sustainable and authentic way to attract clients, this conversation will give you a clear starting point.
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 121 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 2 with Brandon Rickman
04 mai 2026
00:38:28
Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing.
In this episode, you get a raw, behind-the-scenes look at a real coaching session where everything is on the line with Brandon Rickman. Listen, as you will hear how small mistakes are quietly killing deals. More importantly, you will also learn how to fix them in real time.
This episode is a masterclass in turning conversations into paying clients. Listen and enjoy the show!
You’ll Learn How To:
Turn your content into a filter that attracts the right clients
Stop over-talking and start closing more deals
Use simple, clear copy that converts
Apply the PISO method to your content
What You’ll Learn in This Episode:
(01:35) Brandon’s progress: leads, posts, and real conversations
(04:07) Fixing weak offers and improving engagement on Facebook
(05:49) When to use and not to use the calendar link
(06:13) The 4 objections every prospect has
(07:32) How to control the sales call from the first minute
(08:54) Simple closing technique
(11:57) How to attract the right audience
(12:14) How to adjust messaging to target beginners
(14:01) Speak less on calls, ask more questions
(17:14) How to rewrite a bad copy to convert
(18:47) Using podcasts and content to sharpen your positioning
(19:56) The PISO framework explained step-by-step
(23:44) Good copy is answering prospects' objections
(26:20) The “40 good people” strategy for building powerful connections
(31:58) Connect to one person a day for 40 days
Who This Episode is For:
Coaches who are struggling to close clients
Beginners who are getting leads but not converting
Entrepreneurs who want to improve their sales
Why You Should Listen:
If you have ever had leads but couldn't convert them, or felt like you are close but not quite there, this episode will give you real coaching, real feedback, and real mistakes being corrected on the spot.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 120 - Turn One Result Into Paying Clients (Do This Today)
30 avr. 2026
00:09:48
You don't need to be the juggling bear all the time; this is just a season. Remember, hustle is a season.
In this episode, you will learn one of the simplest and fastest moves that turns one real result into attention, conversations, and paying clients without spending money or overcomplicating the process.
If you’ve been stuck trying to grow, this is the shortcut most people overlook. Listen and enjoy!
You’ll Learn How To:
Turn one result into a powerful case study
Attract attention without ads or complex funnels
Use simple calls to action that get responses
Build proof that converts viewers into clients
What You’ll Learn in This Episode:
(01:59) What a simple case study looks like
(03:06) Turning your case study into a live, webinar or content piece
(04:35) Simple giveaway ideas to capture leads
(04:55) You shouldn’t spend money to make this work
(05:41) Your first attempt won’t be perfect, and that’s okay
(06:02) You don’t need to be the “juggling bear” forever
(06:46) Action vs over-preparation
Who This Episode Is For:
Coaches who are struggling to get consistent clients
Beginners who feel stuck
Anyone trying to grow without spending on ads
Why You Should Listen:
This episode provides you with a clear action step and a practical way to start getting attention and turning it into clients.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 119 - #Classic - How Hiring Your First Executive Assistant Can Double Your Revenue
27 avr. 2026
00:12:07
Why should you hire an executive assistant a little bit sooner than you think?
Most entrepreneurs wait too long to hire help, and it costs them growth, but hiring an executive assistant can completely change how your business runs.
In this episode, you will learn how the right assistant frees up your time so you can focus on what actually matters. From who to hire to what they should handle, this breaks down the practical steps to make your first hire the right one. Listen and enjoy the show!
You’ll Learn How To:
Hire your first executive assistant at the right time
Free up your schedule to focus on revenue-generating work
Identify tasks you should stop doing immediately
Find and interview the right candidate with confidence
What You’ll Learn in This Episode:
(00:48) Your first hire should always be an executive assistant
(02:02) Why do we hire an executive assistant?
(02:47) A simple exercise to uncover tasks you should delegate
(03:30) The biggest mistake entrepreneurs make after hiring an assistant
(03:54) Your EA should be local, not virtual
(04:47) Key traits to look for, including education and attention to detail
(05:54) Hire someone who is already working
(06:51) An EA should have a bookkeeping background
(07:15) Let your spouse help choose the final hire
(08:17) The EA’s role as your gatekeeper and time protector
(09:27) When should you hire your EA?
Who This Episode Is For:
Entrepreneurs who are doing everything on their own
Coaches and consultants who are ready to scale
Business owners who plan to hire their first EA
Why You Should Listen:
If you feel overwhelmed or stuck doing too much, this episode gives you a clear next step. Hiring the right executive assistant isn’t an expense but a great move. For deeper insight into the role, this episode is for you.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 118 - You Have to Break First (The Glow Stick Lesson Every Coach Needs)
23 avr. 2026
00:13:26
Your content isn’t failing because of the algorithm. It’s not your niche or strategy, either, but how you show up.
In this episode, Tom Krol breaks down one of the most overlooked skills in content creation. Using a simple “glow stick” analogy, he explains why great content only works when it comes from real belief, real experience, and real excitement about what you’re sharing. Because if you don’t feel it, your audience won’t either.
Listen and enjoy the show!
You’ll Learn How To:
Create content that connects and pulls people in
Use your personal story to make a more powerful message
Turn your experiences into content
Communicate in a way that builds trust and authority
What You’ll Learn in This Episode:
(01:42) Authentic hack that will change the game in producing content
(02:17) The simple framework: problem → solution → result
(03:56) The “glow stick” lesson and why you have to break first
(06:00) How to use real emotion and appreciation in your content
(06:38) Authentic enthusiasm attracts and repels
(09:16) Being a truth teller and truth seeker
(10:10) How your past struggles are the key to connecting with your audience
Who This Episode Is For:
Coaches who feel like their content isn’t landing
Creators who struggle to stand out online
Experts who sound too scripted
Anyone who wants to build a real connection with their audience
Why You Should Listen:
You can have the right offer, the right niche, and the perfect strategy, but if your delivery feels lifeless, none of it matters. This episode shows you how to show up with genuine energy, genuine belief, and genuine connection for powerful content.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 117 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 1 with Brandon Rickman
20 avr. 2026
00:39:37
Today's episode is going to be a little different because it's not a training session or another 'here's what you should do' conversation.
Tom Krol puts Brandon Rickman on a 90-day “do or die” challenge with no funnels, no team, and no polished branding. Just a daily execution and a clear goal: get real clients and real revenue.
Listen as you will hear the exact game plan Brandon is given, from refining his offer and social media, to simplifying his website and going live every single day, and sending daily emails. Enjoy the show!
You’ll Learn How To:
Create a simple, high-converting offer
Use Facebook Lives and daily content to attract clients organically
Turn your experience into a coaching business
Build momentum with consistent action
What You’ll Learn in This Episode:
(02:57) The “Do or Die” 90-day challenge
(03:59) Brandon’s background in the real estate business
(05:50) The reality check: zero sales in the last 90 days
(08:04) Fixing his Facebook profile and connecting with the right audience
(10:02) Creating simple landing pages instead of complex funnels
(12:40) How to create a power offer
(15:12) From the season of convincing to attracting and repelling
(16:36) The mistake of using “free.”
(17:48) Testimonial vs reviews
(21:22) How to make an attractive banner
(22:17) Daily posting strategy: going live 3–7 minutes every weekday
(25:52) The risk of repurposed content
(27:53) Emailing your list every day builds authority fast
(30:27) Balancing personal stories with real value
(32:10) The power of hosting local meetups for fast feedback and sales
Who This Episode Is For:
Coaches who aren’t getting consistent clients
Experts with experience but no traction online
Entrepreneurs stuck in the planning phase
Why You Should Listen:
This episode shows what it takes to build a coaching business from scratch, without hiding behind tools, funnels, or perfection.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 116 - This Is Why People Aren’t Buying Your Coaching (And How to Fix It Fast)
16 avr. 2026
00:55:27
Why do some coaching offers sell like crazy while others barely get any traction? The reality is that most coaches do not have a lead problem; they have an offer problem.
In this episode, you are going to hear how one simple shift from selling knowledge to selling outcomes can turn a struggling offer into something people feel stupid saying 'no' to.
This episode will help you see exactly what’s missing and how to fix it fast. Let's dive in!
You’ll Learn How To:
Create offers that focus on outcomes
Use “done-for-you” elements to remove friction for clients
Position your service so that it stands out instantly
Build trust by solving real problems
What You’ll Learn in This Episode:
(02:22) Introducing J and J
(07:19) How “done-for-you” bonuses increase conversions fast
(08:22) Using JV partnerships to create ongoing deal flow and testimonials
(09:15) Removing backend complexity makes your offer more attractive
(11:38) Changing your messaging can instantly increase response rates
(14:22) Make the client wait and give them three options
(16:52) Land acquisition blueprint
(18:19) The huge hurdles in the coaching business
(21:00) The “business-in-a-box” model
(23:16) Dealing with drastic movement of motivation levels
(26:33) Budget expectations and execution for clients
(28:59) The common trait shared by top-performing coaches
(30:00) The confidence to sell people
(39:51) Monetizing the deal in JV agreements
(43:20) The timeframe for clients to succeed
(49:27) Sending monthly reports to affiliates
Who This Episode Is For:
Coaches who are struggling to convert leads
Course creators who are stuck selling information
Entrepreneurs who want a stronger offer
Why You Should Listen:
This episode shows you that the problem isn’t your marketing but your offer. When you shift from teaching to helping people win faster, everything changes.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 115 - The Simplest Habit That Separates Wealthy People From Everyone Else
13 avr. 2026
00:12:23
What’s the simplest habit that separates wealthy people from everyone else?
In this short but powerful episode, Tom Krol makes a strong case for one thing most people overlook: the habit of reading.
Reading may sound basic, but it literally changes your brain physically, and this is one of the clearest patterns among successful people.
You’ll Learn How To:
Build a simple daily reading habit
Stay consistent, even if you are not a reader
Choose better books that move you forward
Read in a way that improves focus and retention
What You’ll Learn in This Episode:
(01:30) Reading separates successful people from everyone else
(02:08) "I am not a reader" is a lie most people believe
(03:32) Read just 8 pages per day
(04:23) Read first thing in the morning
(05:05) How to avoid wasting time on bad books
(05:35) Start with easy, simple books if you are not a good reader
(06:54) You shouldn’t go back when you lose your place
(07:19) How to handle words you don’t understand
(08:38) Wealthy people will tell you to read
(09:16) Reading changes your brain physically
Who This Episode Is For:
Entrepreneurs who want to grow faster
Anyone struggling to stay consistent with reading
People who want a simple habit to start reading
Why You Should Listen:
This episode gives you the details you can start today to build a habit of reading. If you have been looking for a simple way to level up, this is it.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 114 - Why Your Podcast Isn’t Bringing You Clients (And How to Fix It) - Part 2 with Brent Daniels
09 avr. 2026
00:37:25
You created better content, and you asked more effective questions. You started showing up consistently, and people are listening, but how does a podcast actually turn into clients?
Many people are posting content, but still not closing new clients. In Part 2 of this conversation, Brent Daniels breaks down the real reason most podcasts don’t convert. He also lays out the simple shifts that turn attention into actual revenue.
If you’ve been creating content but not seeing results, this is the missing piece that you need.
You’ll Learn How To:
Turn your podcast into a client acquisition system
Follow up with leads that increase show-up rates
Use a VSL to pre-sell and build trust
Simplify your messaging to connect instantly
What You’ll Learn in This Episode:
(02:25) What a content manager should really be doing behind the scenes
(04:05) Volume matters more than over-preparing your content
(05:43) Volume play first
(06:56) The difference between performing and helping people
(09:32) Where a VSL fits inside your funnel
(10:59) The call should never be "fact-finding."
(12:49) Handling personal objections before the sales call
(15:35) The power of simplifying your message; dropping the big words
(17:05) How to collaborate to grow your audience
(20:28) Competition vs reciprocity
(22:01) What a real follow-up call should sound like
(25:18) How to filter out unqualified leads
(26:37) The shift from chasing clients to attracting the right ones
(29:17) Conversation rate defined by word count
(31:15) How booking flexibility and fast follow-up increase sales
Who This Episode Is For:
Coaches with a podcast
Content creators who are not seeing results
Entrepreneurs who want a better system for converting leads
Why You Should Listen:
This episode shows you what most people miss about creating content. The truth is, you are not just creating content but building a system that turns content into clients.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 113 - Why Your Podcast Isn’t Bringing You Clients (And How to Fix It) - Part 1 with Brent Daniels
06 avr. 2026
00:47:29
Most podcasts don’t fail because of poor audio quality, low downloads, or ineffective promotion, but because they are built around the wrong conversations.
In this masterclass-style episode of Coaching Inc., Brent Daniels breaks down why most podcasts fail to convert and what makes the difference. From asking better questions to using proof-driven content, this episode shows you how to turn your podcast into your most powerful sales asset.
Listen and enjoy the show!
You’ll Learn How To:
Turn your podcast into a lead-nurturing machine
Ask deeper, better questions that create connection and engagement
Structure interviews that bring real value
Use proof elements and testimonials
What You’ll Learn in This Episode:
(01:50) Introducing Brent Daniels and his successful podcast
(04:45) The “peel the onion” method for deeper, better interviews
(06:12) The 5 levels of “why” that unlock powerful insights
(07:18) Curiosity is your biggest advantage as a host
(08:07) Doing weekly live streams to answer questions
(10:40) The 3 traits of a great interviewer: kind, confident, curious
(12:10) Imperfect content still wins if the message is strong
(14:47) The difference between entertainment, education, and instruction
(17:01) Podcasts as ultimate lead nurturer than a generator
(23:51) Student success stories are your best content
(24:45) What your funnel should handle before a sales call happens
(26:29) Accountability call to identify the bottleneck in the real estate business
(27:09) How to turn Zoom calls and wins into powerful content assets
(28:53) Recommended social media platform for live streams and content
(31:35) Live shows for interaction with clients
(37:08) Recommended time to go live on multiple platforms
(38:58) The exact steps to grow from zero to 100K followers
(42:45) Channels to focus on: YouTube
Who This Episode Is For:
Coaches who want their podcast to bring in clients
Consultants struggling to convert content
Entrepreneurs building authority through content
Anyone tired of creating content that doesn’t lead to sales
Why You Should Listen:
If your podcast feels like it’s “just content” and not driving business, this will change how you approach every episode moving forward.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 112 - #Classic - Client Retention Mastery - Turn Satisfied Customers into Lifelong Revenue with Megan Huber
02 avr. 2026
00:37:34
If you are the one speaking at the front of the room, the audience automatically believes you are the smartest person in the room.
In this classic episode of the Coaching Inc. Podcast, Tom sits down with Megan Huber, one of the go-to experts in client retention, client success, and building programs that keep people engaged in the long term.
Megan breaks down how she got her first clients, built momentum without a big audience, and eventually turned that into a scalable business.
If you are a coach, consultant, or expert who knows you can help people but struggles to get consistent clients or real revenue, this episode is for you!
You’ll Learn How To:
Get your first paying clients
Use speaking to position yourself as the authority
Turn simple conversations into actual sales
Increase client retention and turn clients into long-term revenue
What You’ll Learn in This Episode:
(03:55) Megan’s unexpected path from teacher to coach
(05:33) The certificate program she took in coaching
(06:44) About coaching certification
(08:52) How she got her first clients
(10:33) The mindset shift: stop attending, start speaking
(13:21) Megan's local networking group
(14:14) Her first offers: simple, low-cost, and effective
(17:11) In-person connection accelerates growth faster than social media
(19:21) How she landed a role inside a multi-million dollar coaching company
(21:48) Starting over from scratch
(22:02) The three decisions she made before selling anything
(24:11) Confidence and conviction in delivering results
(26:25) How she used a Facebook group to grow her business
(28:24) Her exact content and posting strategy that worked
(29:27) The simple call-to-action that converted viewers into clients
(31:36) Transition from coaching to consulting
(34:22) Connect with Megan Huber
Who This Episode is For:
New coaches who are trying to land their first few clients
Consultants who are stuck in inconsistent income cycles
Experts building an audience
Why You Should Listen:
This episode is a reminder that building a successful coaching business doesn’t have to be complicated. If you know who you help, understand the result you can deliver, and are willing to put yourself in front of people, you can build momentum faster than you think.