Coach Class – Details, episodes & analysis

In this episode of Coach Class, I caught up with executive coach and chartered engineer Sam Williams, whose personal journey through late-diagnosed ADHD and perimenopause has redefined how she leads, coaches, and lives.

What started as a 30-second BBC appearance turned into a profound moment of reflection for Sam—one that prompted her to confront long-held beliefs like “I’m lazy” or “I’m in decline.” Through coaching, curiosity, and compassion, she’s learned to rewrite these inner narratives and reclaim her identity on her own terms.

Together, Sam and I explore:

• What Sam calls "belief admin"—and how it can unlock headspace for transformation
• The hidden intersections of neurodivergence and hormonal change
• How we can reframe perimenopause as a “midlife software update” instead of a decline
• Why building a relationship with yourself is foundational to resilience
• Practical ways men can be better allies to the women in their lives

Whether you’re navigating change, coaching others through it, or simply trying to make sense of your inner voice—this is a conversation full of insight, empathy, and empowerment.

🔗 Links:

• Connect with Sam on LinkedIn
• BBC Documentary 

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In this reflective and energising episode, I had the pleasure of reconnecting with my former Asda colleague Melissa Hill, now on a well-earned career break after 16 years at Walmart. Together, we explore what it really means to pause, reset, and be intentional about the next chapter.

🔑 Key themes:

• The reality of high-pressure comms roles in global corporations
• Embracing horizontal leadership and active listening
• Rediscovering human connection after stepping off the corporate treadmill
• Viewing yourself as a “corporate athlete” who needs to rest and recover
• Planning a meaningful career break with purpose and structure
• Letting go of identity wrapped up in job titles and learning who you are outside of work

Melissa shares her “three Ps” for her sabbatical: public service, personal housekeeping, and purposeful enrichment of the mind — and offers candid reflections on what she’s learning while travelling across Europe, including surprising insights from Beirut and spontaneous reunions in Bradford.

This is a must-listen for anyone considering a career pivot, feeling burnt out, or simply seeking inspiration on how to live and lead with more intention.

💬 “The minute you step away, you realise — it wasn’t the job that made me. I made the job.” – Melissa Hill

🔗 Listen on Spotify, Apple Podcasts, or wherever you get your audio fix.

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In this episode of Coach Class I'm thrilled to be joined by James Sills, a freelance choir leader, vocal coach, and author of the inspiring book Do Sing. In his work, James advocates for the transformative power of singing, not only as a form of creative expression but as a remedy to the stresses of modern life. 

His book encourages readers to overcome their inhibitions, find their voice, and experience the joy of singing—whether alone or as part of a community. 

In the conversation we dive into his journey, the benefits of singing for health and wellbeing, and how you too can reawaken a love for singing.

James discusses his early musical experiences, his transition from being a classroom music teacher to a full-time vocal facilitator in 2017, and the importance of singing in fostering community, joy, and well-being.

He emphasises that group singing is more than just producing sounds; it creates a sense of belonging, connection, and mental well-being, serving as a remedy to the stresses of modern life. He speaks about his various projects, including community choirs, workplace choirs, and his online singing community, "The Sofa Singers," which he launched during the pandemic and continues to grow.

He reflects on the barriers people often face when it comes to singing, such as societal perceptions about needing a "good voice," and his efforts to make singing accessible and enjoyable for everyone. I also share my own experiences of being hesitant to sing publicly but finding joy in participating in communal singing experiences. Together, we discuss the powerful role that singing plays in breaking down the barriers between performers and audiences, fostering human connection, and improving mental health.

The conversation also touches on James' experience training as a coach with Barefoot Coaching, which has influenced his work and approach to group dynamics, leadership, and connection through singing.

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In this episode of the Coach Class I chat with Dr. Bob Gomersall, a prominent entrepreneur, founder of Surpass Assessment, and chairman of Advanced Digital Innovations. Bob takes us through his fascinating journey, starting from his early days as a physics teacher to becoming a successful business leader, and now an author. His reflections provide valuable lessons on innovation, entrepreneurship, and the importance of finding purpose in work and life.

Bob begins by sharing his passion for physics and how it shaped his early career. After studying at the Universities of Durham and Bristol, and working at the Max Planck Institute in Stuttgart, Bob initially pursued a path in academia. However, a desire for a more flexible lifestyle and a love of the outdoors led him to shift gears and transition into teaching.

As an educator, Bob was always looking for ways to bring creativity into his work, which eventually sparked his entrepreneurial ventures. He was an early adopter of technology in education, even using one of the first mini-computers at Manchester Grammar School to set up automated tests for students. This experience planted the seeds for his later ventures in digital learning.

Bob reflects on the ups and downs of starting his businesses, especially the patience required to innovate. His first entrepreneurial success came with the development of an audiometer, a project that began as a side hustle but eventually became profitable.

He also highlights how innovations often take time to find success, noting that many of his ideas initially went nowhere, but later became viable as technology and market conditions evolved.

Bob challenges the conventional notion that entrepreneurs are solely motivated by money. Instead, he believes that most entrepreneurs are driven by the desire to create something meaningful. His emphasis on creating businesses that align with personal values is central to his message in his new book.

Bob’s new book, Worthwhile Wealth: The Entrepreneur’s Guide to Success that Satisfies, is a key focus of the conversation. The book challenges traditional ideas of wealth and success, encouraging entrepreneurs to think beyond financial gain and focus on what truly brings fulfilment. 

Bob emphasises the importance of purpose, reflecting on how many entrepreneurs who achieve financial success still struggle to find meaning in their work. His advice is to be mindful of aligning your work with what genuinely drives you, as this will bring long-term fulfilment.

Looking ahead, Bob is particularly excited about the potential of artificial intelligence and personalised learning. He sees AI as a tool that could revolutionise education by providing tailored learning experiences similar to those offered by private tutors.

Throughout the interview, Bob’s humility and grounded perspective shine through. He speaks candidly about the challenges of entrepreneurship, the need for resilience, and the importance of staying true to what matters most. His reflections on balancing business success with personal satisfaction offer valuable insights for anyone looking to create a fulfilling career.

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In a double-header, I sit down with Nathan Atkinson and Kevin Mackay from Rethink Food, a transformative initiative dedicated to removing hunger as a barrier to learning in schools. With a focus on innovative educational approaches and community-driven solutions, Nathan and Kevin share their journey from classroom teachers to founders of a movement that addresses food insecurity and poor nutrition among young people in the UK.

Key Themes Discussed:

Hunger as a Barrier to Learning: Nathan's commitment to eliminating hunger as an obstacle for students began after witnessing firsthand the impact of food insecurity in his school. Together with Kevin Mackay, they discovered that hunger was a hidden issue affecting many students, even in affluent areas.

Innovative Educational Approaches: The Rethink Food team integrates food education into the school curriculum, transforming student perceptions and improving academic outcomes. Kevin shares a powerful story of how a failed food stall initiative evolved into a successful educational programme that changed the way students and families think about food.

Community and Volunteer Power: The success of Rethink Food relies on a strong community of volunteers and staff who are passionate about making a difference. The organisation intercepts and redistributes food, providing vital support to thousands of people each week while fostering a sense of purpose among volunteers.

Impact on Students and Families: The initiatives have had a profound impact, not only on students but also on their families. From changing attitudes towards food waste to empowering young people to question food sources, Rethink Food is creating a ripple effect of positive change.

Ongoing Challenges and Future Vision: Despite their successes, Nathan and Kevin acknowledge that the problem of hunger and poor nutrition in the UK is worsening. They discuss their future plans to continue innovating and expanding their reach, with the goal of delivering 10 million hours of learning to empower the next generation.

How to Get Involved:
Listeners can learn more about Rethink Food and access free educational resources by visiting rethinkfood.co.uk. Whether you’re a school governor, teacher, or simply someone who wants to make a difference, there are plenty of ways to support and get involved with this impactful organisation.

Location:
Rethink Food's headquarters are located in Leeds, right next to Leeds United's Elland Road. They welcome visitors who want to see their work in action or participate in corporate volunteer days.

Connect with Rethink Food:
Contact them: Here
Website: rethinkfood.co.uk
LinkedIn: Nathan Atkinson and Kevin Mackay

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In this episode of Coach Class, I catch up with Simon Eyles, Managing Director of Betty's. We discuss Simon’s professional journey, leadership insights, and his transition from various food industries to his current role.

Simon reflects on the overwhelming scale and energy when he joined Asda compared to his previous roles, emphasising how each position, from beer and dairy to chips and chocolate, followed his passion for food. 

He credits many mentors for shaping his leadership style, highlighting their exceptional listening skills and supportive nature. Key figures who invested time in understanding and developing his potential.

Simon underscores the importance of resilience and learning from failures, sharing experiences with unsuccessful TV ads and product launches. He emphasises that senior roles involve asking good questions rather than having all the answers. This perspective aligns with his belief in the value of mistakes as learning opportunities.

Discussing his journey into formalising his coaching skills, Simon describes a transformative 12-month course that enhanced his listening and engagement abilities. He learned to be fully present in conversations, appreciating the power of silence and reflective questioning.

Simon also highlights the significance of regular team reflections on behaviour, performance, and trust. He believes that focusing on relationships and self-awareness within teams leads to exceptional results. 

Although not actively seeking clients at the moment, Simon enjoys coaching and envisions it playing a larger role in his future, emphasising its personal satisfaction and developmental impact.

Our conversation provides valuable insights into leadership, resilience, and the importance of continuous personal and professional growth.

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Boasting over two decades of executive leadership across various sectors, Chris is now at the helm of Corkcicle, a brand known for its innovative and eco-friendly lifestyle products. Under his stewardship, Corkcicle has seen a remarkable 50% growth over the last three years,  while maintaining a sharp focus on sustainability.

Previously, as a senior leader at LLBean, Chris spearheaded a team of over 2,000, driving significant advancements across e-commerce and retail channels, both domestically and internationally. His expertise in global retail, strategic marketing, e-commerce, and international business is matched by an inspiring leadership style that fosters unity, innovation, and growth.

Known for a collaborative communication approach, he has a unique ability to engage teams, encourage partnership, and drive significant organisational change.

Throughout the conversation, we explore several critical themes that will resonate deeply with professional coaches, mentors, and leaders striving to make a meaningful impact.

The Path to Authentic Leadership: Chris articulates his leadership philosophy, underlining the importance of authenticity, respect, and clarity. His approach to leadership emphasises empowering individuals to exceed their perceived limitations by setting clear objectives and fostering an environment of trust and respect.

The Art of Planning for Agility: Chris advocates for detailed planning not as a constraint but as a means to achieve greater agility in decision-making and adaptability in the face of unforeseen challenges.

Mentorship and Its Lasting Impact: Reflecting on his experiences, Chris highlights the profound effect that mentorship has had on his career and how he, in turn, aims to inspire and support others.

Being Present and Mindful: I share my personal revelation on the importance of being present, especially in coaching contexts. Our discussion sheds light on the transformative power of active listening and creating a supportive space for growth and discovery.

Wisdom and Reflection: We discuss the evolution of our understanding of leadership, the acquisition of wisdom, and the advice we would offer our younger selves. 

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Joy Cosgrove is a UK and Ireland based Retail Learning Consultant & Personal Coach. She has years of hands on experience in the training room and on the shop floor, and I had the pleasure of training with her at Barefoot. 

She is also the proud mum of three lovely kids, one of whom is a talented and powerful young woman. Who, as it happens has Down Syndrome.

I was struck by a post Joy shared on LinkedIn the other day - a powerful film of a young woman with Downs ordering a margarita at a bar. Take the time to watch it here.

Created by the Canadian Down Syndrome Society (CDSS) - a national non-profit organisation focused upon human rights, health, social participation, inclusive education and employment for those with Down syndrome - they describe the film by saying: 

"Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy.’ Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, they will have opportunities at school, at work, in relationships, and other activities. And maybe these positive assumptions will become reality."

It really struck a chord and inspired me to spend the most amazing half hour discussing this and other assumptions we make as leaders about our people and their abilities to succeed.

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Rosie and Claire first met over a lunch where they shared their stories about belonging, culture, leadership and coaching. Their ambitions were to create cultures where people felt they didn’t have to be something they weren’t, they were confident to speak up and contribute and leaders brought out the best in their people. Toegther they founded Flying Iguana.

In this podcast we cover various topics related to leadership, team dynamics, coaching, and personal growth. Both Rosie and Claire have a wealth of experience in HR and team facilitation across different industries, including the music industry, television, banking, and sports. They delve into the importance of adapting to change, the strengths within teams, the need for self-awareness, and the benefits of effective communication.

Key points include:

• The unique backgrounds of Rosie and Claire and how their experiences inform their approach to coaching and team development.
• The significance of listening and understanding within teams to facilitate better teamwork and leadership.
• The concept of "flying iguana" as a metaphor for adaptability and change, highlighting the necessity for individuals and teams to adapt to their changing environments.
• Various challenges teams face, such as conflict, lack of self-awareness, and the need for a supportive and adaptive leadership style.
• Practical advice for leaders to improve team dynamics and achieve more effective team collaboration.

Rosie and Claire emphasise the idea that teams benefit most when they recognise and leverage each member's strengths, encouraging a culture of mutual respect and empathy. 

Effective leadership involves guiding teams through changes and challenges, rather than managing them in a directive manner. 

Our discussion underscores the value of coaching and targeted interventions to foster team effectiveness, adaptability, and overall performance.

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Professor Ralph Tench is the Director of Research for Leeds Business School and the elected President and Head of the Board of Directors for the European Public Relations Research and Education Association (EUPRERA). 

He was one of my tutors at Leeds Met back in 1994, having left the field of journalism and advertising and ventured into academia. The girls loved him, the lads loved him, everyone loved Ralph. 

In this podcast we reflect on the last 30 years (nearly), and how he helped me get my first job, was my tutor for my dissertation - and no doubt the reason I got a first for it - and now, a fairly regular beer companion. 

We cover a wide range of topics, from Ralph's personal history and experience to a broader discussion on the field of communications, education, and the impact of technology. 

Ralph shares his journey from his early education and various roles in communications and academia to his current position and interests. They discuss the importance of practical learning, the value of international experiences, and the evolving nature of the communications industry. 

The conversation also touches on the challenges and opportunities presented by technology, the importance of ethics in communication, and the need for adaptability in a rapidly changing world. Prof Tench emphasises the significance of networking, mentorship, and continuous learning throughout one's career.

Here are five key themes from our conversation that stand as guiding principles for a successful career:

1. The Power of Adaptability and Continuous Learning: Ralph emphasised the importance of adaptability in a rapidly changing world. His career trajectory, from journalism to PR, and then academia, exemplifies the need to evolve continually. "You need to be flexible within that the skill sets you require," Tench remarked, highlighting the essence of staying relevant in the ever-evolving PR landscape.
2. Practical Experience is Invaluable: Reflecting on the blend of theory and practice in our education, Tench noted, "the power, of course, was this great blend of theory and practice." This balance is crucial in PR, where understanding theoretical frameworks is as important as applying them in real-world scenarios.
3. Ethics and Responsibility: In an era where manipulation of information is easier than ever, Tench stressed the importance of ethics in communication. "Understanding what our responsibilities are in those roles as well," he said, is fundamental in ensuring that our PR practices contribute positively to society.
4. The Significance of Networking and Mentorship: My career, significantly influenced by Ralph's guidance, underscores the value of building a robust network and seeking mentorship. These relationships not only provide opportunities but also enrich our professional journey with diverse perspectives.
5. International Exposure and Cultural Sensitivity: Tench's work and experiences abroad reinforce the importance of international exposure. Understanding different cultures and global market dynamics is crucial for PR professionals in a globalised world. "It's an absolute passion of mine to get out of the restrictive, nationalistic," Tench shared, emphasising the broadened horizons that come with international experiences.

Prof. Ralph Tench's journey and insights are a testament to the dynamic and multifaceted nature of PR. 

As others navigate their paths in this field, let his experiences and wisdom guide you toward a career marked by adaptability, ethical practice, continuous learning, and a global perspective.

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