Explore every episode of the podcast CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| What every CMO needs to know about Agentic AI | 29 Mar 2026 | 00:23:31 | |
Most CMOs are underestimating agentic AI, but not for long. Ravi Shankar explores how autonomous systems will soon run campaigns end to end and why leaders who act now will gain the edge. A must-listen on closing knowledge gaps, managing risks and staying ahead. Contact Ravi: https://www.linkedin.com/in/ravishankardevaraj/ Whitepaper: https://info.berkeleypr.com/gatedagenticai Music: Timeless by Alex-Productions | |||
| Data’s Hidden Power: Stories, A Journey with Roula Vsric | 01 Mar 2026 | 00:22:38 | |
Roula emphasizes the power of storytelling in marketing, illustrating the importance of moving beyond just features and facts to create narratives that emotionally resonate with audiences. This approach enhances engagement and influence, making storytelling a crucial tool for modern marketers. This works because it taps into human emotions, making information more memorable and engaging. Roula Vsric: https://www.linkedin.com/in/rvrsic/ roula.vrsic@gmail.com Whitepaper: https://info.berkeleypr.com/ten-ways-to-stop-your-stories-falling-flat Music: Timeless by Alex-Productions | |||
| AI isn't the enemy, mediocrity is: Insights from a Seasoned CMO | 01 Feb 2026 | 00:22:38 | |
Seasoned CMO Paul Taylor talks to Chris Hewitt about the growing pressures on modern CMOs, including shrinking tenures, the metrics that matter and how to squeeze more from your marketing budget. Whitepaper:https://info.berkeleypr.com/why-cmos-have-the-shortest-tenure Music: Timeless by Alex-Productions | |||
| Trailer: From AI and the great content overload, to budget cuts, KPIs and boardroom scrutiny. | 20 Jan 2026 | 00:00:47 | |
Join host Chris Hewitt in "CMO Unplugged" as we delve into the fast-paced world of B2B marketing. Discover insights from top marketing minds on tackling AI, content overload, and the rise of mediocre marketing. Tune in for stories, strategies, and surprises that will help you stay ahead in the ever-evolving marketing landscape. Music: Timeless by Alex-Productions | |||