Back

Explore every episode of the podcast CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing

Dive into the complete episode list for CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

Rows per page:

1–7 of 7

TitlePub. DateDuration
What every CMO needs to know about Agentic AI 29 Mar 202600:23:31

Most CMOs are underestimating agentic AI, but not for long. Ravi Shankar explores how autonomous systems will soon run campaigns end to end and why leaders who act now will gain the edge.

A must-listen on closing knowledge gaps, managing risks and staying ahead.


Contact Ravi: ⁠https://www.linkedin.com/in/ravishankardevaraj/

Whitepaper: https://info.berkeleypr.com/gatedagenticai

Music: Timeless by Alex-Productions


Data’s Hidden Power: Stories, A Journey with Roula Vsric01 Mar 202600:22:38

Roula emphasizes the power of storytelling in marketing, illustrating the importance of moving beyond just features and facts to create narratives that emotionally resonate with audiences. This approach enhances engagement and influence, making storytelling a crucial tool for modern marketers.

This works because it taps into human emotions, making information more memorable and engaging.


Roula Vsric: https://www.linkedin.com/in/rvrsic/

roula.vrsic@gmail.com

Whitepaper: https://info.berkeleypr.com/ten-ways-to-stop-your-stories-falling-flat

Music: Timeless by Alex-Productions

AI isn't the enemy, mediocrity is: Insights from a Seasoned CMO01 Feb 202600:22:38

Seasoned CMO Paul Taylor talks to Chris Hewitt about the growing pressures on modern CMOs, including shrinking tenures, the metrics that matter and how to squeeze more from your marketing budget.
He warns mediocrity, not AI, is marketing’s biggest threat. Paul highlights B2B lessons from B2C, the importance of finance fluency, brand investment, trust and peer networking.
Contact Paul: https://www.linkedin.com/in/paultaylor1978/

Whitepaper:⁠https://info.berkeleypr.com/why-cmos-have-the-shortest-tenure

Music: Timeless by Alex-Productions

Trailer: From AI and the great content overload, to budget cuts, KPIs and boardroom scrutiny.20 Jan 202600:00:47

Join host Chris Hewitt in "CMO Unplugged" as we delve into the fast-paced world of B2B marketing.

Discover insights from top marketing minds on tackling AI, content overload, and the rise of mediocre marketing.

Tune in for stories, strategies, and surprises that will help you stay ahead in the ever-evolving marketing landscape.


Music: Timeless by Alex-Productions


© My Podcast Data · Independent project · Data from Apple & Spotify