Explore every episode of the podcast CMO School
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Why You're Not Closing Clients as a Fractional CMO (It's Not Your Price) | 27 Oct 2026 | 00:19:26 | |
If you've ever lost a client you really wanted and thought, "Maybe I'm just bad at sales," this episode is for you. I hear this ALL the time, and listen, I get it. Selling felt pushy to me for a long time too. But you are not bad at sales, and you definitely don't need to knock two thousand dollars off your retainer. So I'm walking you through how I take a potential client from the very first conversation to a signed contract, step by step, so you can sign more of the clients you want without lowering your rates or feeling pushy. In this episode, I'm sharing:
Whether you're a Fractional CMO, a consultant, or a marketing contractor, if you want to sign more of the clients you're already talking to without lowering your rates, you'll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why You're Not Closing Fractional CMO Clients (It's Not Your Price) 00:55 Why “You're Too Expensive” Isn't the Real Problem 02:05 #1: You're Not Pre-Qualifying Your Leads 03:30 #2: Your Discovery Calls Are Too Surface-Level 04:45 #3: You're Emailing Proposals Instead of Selling Them 06:15 Why Your Proposal Needs a Sales Call 07:30 #4: You're Not Confident When Sharing Your Price 08:45 Say Your Price & Stop Talking 09:50 #5: You're Not Handling Sales Objections Properly 11:00 How to Respond When Clients Say They Need Execution 12:45 Stop Being Afraid to Push Back on Clients 14:00 #6: You're Not Asking for the Close 15:10 How to Uncover Hidden Sales Objections 15:55 #7: You're Not Following Up Enough 17:05 Why I Follow Up Until I Get a Clear No 18:00 Audit Your Last 3 Lost Sales Opportunities 18:45 Improve Your Sales Process & Close More Clients | |||
| Growing Your Business as a Marketer: How to Build a Team Without the Overhead | 20 Oct 2026 | 00:28:59 | |
At some point in your marketing business, you can't do all of the work yourself anymore. A client needs copy, or design, or paid ads, and now you have to decide who you trust enough to put in front of them. And that's the hard part of building a team, because whoever you bring in, their work goes out under YOUR name. I've gotten this wrong. I've made three big hiring mistakes over the years, and one of them ended with a contractor taking my money and ghosting me. So in this episode, I'm walking you through how I hire now. In this episode, I'm sharing:
Whether you're a marketing contractor bringing on your first subcontractor, a Fractional CMO building a bench of people you can call on, or you're helping a client hire, you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ Web/Branding Designer: Ria Johnston → https://studio-kind.com/about TIMESTAMPS: 00:00 How to Build a Marketing Team Without the Overhead 01:15 Why I Don't Run a Traditional Marketing Agency 02:30 How I Structure My Subcontractor Team 03:35 Why I'm So Selective About Who I Hire 04:45 My 2 Rules for Hiring Subcontractors 06:10 The Hiring Mistake That Cost Me a Vacation 07:10 How I Make Money From Subcontractors 08:30 How I Structure Contractor Payments 09:45 Who's Actually on My Marketing Team? 10:10 Why Hiring My Best Friend Works 12:20 How Fractional CMOs Work Within My Agency 13:15 The Marketing Specialists I Keep on My Team 14:35 How I Find Great Contractors Without Recruiting 16:05 My Process for Hiring New Team Members 16:45 Why I Always Start With a Paid Test Project 17:45 The 4 Things I Look for in Every Hire 18:00 #1: Skills & Quality of Work 18:45 #2: Strategic Thinking & Problem-Solving 20:20 #3: Reliability & Accountability 20:55 #4: Professionalism & Communication 21:35 How I Onboard Contractors for Long-Term Success 23:15 Why Setting Expectations Early Saves Time Later 24:00 What to Do When a Contractor Isn't Working Out 25:05 Who Should You Hire First? 26:00 Start Building Your Team With People You Trust 27:00 My Advice for Growing Your Team Slowly 28:15 Grow Your Fractional CMO Business Without the Overhead | |||
| How to Become More Valuable as a Marketer in the Age of AI | 13 Oct 2026 | 00:24:20 | |
AI is getting better at doing the work marketers have been paid to do for years. And whether you’re a Fractional CMO, a strategist, a consultant, or working on a marketing team, I think there’s a question worth asking now: What is going to make you MORE valuable as AI gets better? Because I don’t think the marketers who thrive over the next five or ten years will necessarily be the ones who can produce the most, work the fastest, or even use the most AI tools. There’s a much bigger shift happening in what great marketing is worth, and where companies are going to need humans most. In this episode, I’m sharing:
I don’t know exactly what AI will be capable of five years from now. None of us do. But I do think we can already see where things are heading. And if you work in marketing, I think understanding this shift now could completely change what you choose to get really, really good at next. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Will AI Make Your Marketing Skills Less Valuable? 00:40 The Marketing Work AI Is Making Less Valuable 02:30 Why Execution Alone Is No Longer Enough 04:05 Where the Real Value in Marketing Is Moving 05:30 The 3 Skills That Make Marketers More Valuable 05:55 #1: Know What Marketing Is Actually Worth Doing 07:20 #2: Develop Better Taste & Strategic Judgment 09:35 #3: Make Confident Marketing Decisions 11:50 How to Make Your Marketing Expertise More Valuable 12:50 Stop Selling Deliverables & Start Showing Your Strategy 14:20 Show Clients the Thinking Behind Your Work 15:35 The “So What?” That Makes Your Reporting Valuable 16:40 Stop Being an Order Taker & Start Leading 17:50 Use Your Expertise to Improve AI-Generated Work 18:55 The Career Exercise Every Marketer Should Do 20:15 Find the Work That Energizes You 21:15 Should You Move Into Marketing Leadership? 22:10 How to Stay Valuable If You Love Execution 22:55 The Opportunity AI Creates for Marketers 23:25 Build Your Strategic Marketing Skills With Fractional CMO School | |||
| How to Find Fractional CMO Clients in 2026 - 12 Proven Ways | 06 Oct 2026 | 00:31:35 | |
There are WAY more ways to find Fractional CMO clients than you probably realize. I've personally used 12 different strategies to find clients over the years, which is exactly why I don't believe there is one "right" way to build your pipeline. And in this episode, I'm breaking all 12 of them down. I'm sharing:
The best part is that you don't need a massive audience, a complicated funnel, or one perfect lead generation strategy to build a strong pipeline. You need to know where the opportunities are, choose where you're going to focus, and consistently put yourself in the right places. By the end of this episode, you'll have plenty of ways to do exactly that, plus a clear plan for what to do next. FREE cold outreach email templates: Fractional CMO Sales Email Templates — The CMO Office Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 12 Ways to Find Fractional CMO Clients in 2026 01:05 Don’t Lower Your Standards Just Because You Need Clients 02:15 2 Client-Getting Strategies I Would Skip 02:25 Why I Wouldn’t Start With Paid Ads 03:15 Why Cold DMs Don’t Work for High-Ticket Services 04:05 #1: Cold Outreach to Dream Clients 06:15 How to Make Cold Outreach Actually Work 07:45 #2: Optimize Your LinkedIn Profile 09:20 #3: Post Strategic Content on LinkedIn 11:15 #4: Tap Into Your Existing Network 13:10 #5: Build Relationships With Other Fractional CMOs 14:30 #6: Connect With Advisors Around Your Ideal Client 16:05 #7: Build Referral Partnerships With Agencies 18:35 #8: Get in Front of Communities Your Clients Already Trust 20:30 #9: Be a Guest on the Right Podcasts 22:10 #10: Connect With Recruiters & Fractional Staffing Firms 23:50 #11: Use Job Sites & Fractional Marketplaces 25:25 Don’t Disqualify Yourself Before You Apply 26:15 #12: Use Upwork Strategically 27:25 BONUS: Get Found Through AI Search 28:35 Your 3-Step Plan to Start Getting Clients 28:50 Step 1: Pick Your 3 Best Lead Generation Tactics 29:20 Step 2: Set Measurable Weekly Goals 29:50 Step 3: Give Your Strategy Enough Time to Work 30:25 Stop Researching & Start Taking Action | |||
| How Many Hours Should a Fractional CMO Work Per Client? | 29 Sep 2026 | 00:12:47 | |
One of the biggest unlocks in my Fractional CMO business was realizing I could make more money by selling LESS of my time. Because if every new client requires another 10, 15, or 20 hours of your week, there's eventually a ceiling on how much you can earn. And if getting faster and better at your job means you simply have to take on more work to make more money... something about that model is broken. So in this episode, I'm getting really transparent about what the math actually looks like inside my Fractional CMO business. I'm sharing:
The goal isn't to squeeze more clients into an already packed calendar. It's to get really good at understanding the value of your time, protecting your scope, and building offers where the numbers actually work. Because the better you get at this work, the more valuable your time should become. And your business model should allow you to benefit from that. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 How Many Hours Should a Fractional CMO Work Per Client? 01:05 Why I Don’t Charge Hourly 01:25 Reason #1: Hourly Pricing Rewards Inefficiency 02:30 Reason #2: Your Value Isn’t Your Time 03:45 Reason #3: Stop Trying to “Fill” Your Hours 05:00 How I Scope My Fractional CMO Packages Instead 06:25 My Target $300–$500 Effective Hourly Rate 07:05 How Many Hours I Actually Work Per Client 08:15 Advisory vs. Full Fractional CMO Hours 09:15 How to Know If You’re Working Too Much 09:45 #1: Look at Your Scope 10:25 #2: Look at Your Time 10:55 #3: Calculate Your Effective Hourly Rate 11:45 Make Your Hours Work for Your Business Model 12:25 Build a Business That Doesn’t Run You Into the Ground | |||
| When Things Feel Hard: 5 Strategies to Help You Get Out of a Rut | 22 Sep 2026 | 00:19:14 | |
You know those seasons where business (or life) just feels harder than it should? A few things haven't gone your way. You've lost some momentum. You're questioning decisions you normally feel confident about. And somehow, without really noticing when it happened, you just don't feel quite like yourself. I've been through enough of these seasons to know that there are a handful of patterns I fall into every single time. They seem small in the moment, but together they can keep me stuck in a rut for way longer than I need to be. In this episode, I'm sharing:
If you're in a season where you're overthinking everything, questioning what's next, or simply feeling a little off, this episode is for you. You might not be able to change everything that's happening around you right now. But there are things you can change about how you move through it, and sometimes that makes a much bigger difference than you'd expect. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 What to Do When Everything Feels Hard 01:30 The Habits That Make Hard Seasons Even Harder 02:25 #1: Take Care of Your Body First 04:15 Start Small When Your Routine Falls Apart 06:00 #2: Stop Isolating Yourself 08:20 #3: Make Space to Actually Feel What You’re Feeling 10:35 Why Your Problems Feel Smaller When You Regulate Yourself 11:10 #4: Get Outside of Your Own Head 13:10 Helping Someone Else Can Shift Your Perspective 13:55 #5: Stop Believing Every Thought You Have 15:35 Separate the Facts From the Story You’re Telling Yourself 16:50 Borrow Confidence From Your Past Self 17:45 Don’t Make Big Decisions From a Bad Headspace 18:35 Get Back to Yourself Before You Fix the Problem | |||
| How to Think Like a CMO: 6 Laws for Better Marketing Strategy | 15 Sep 2026 | 00:20:57 | |
Anyone can put together a deck full of marketing recommendations. Building a strategy that actually feels like it came from a really good CMO requires a completely different level of thinking. Over the years, I've realized there are a handful of principles I come back to every single time I'm building strategy for a client. They've changed the way I make recommendations, how I work with founders, and honestly, how confident I feel making the calls I'm being paid to make. This week's episode is actually pulled from a training I taught inside Fractional CMO School, and I'm walking you through what I call the Six Laws of CMO-Level Strategy. In this episode, we're covering:
The more you develop this way of thinking, the easier it becomes to walk into a business, see what's actually going on, know where to focus, and make the calls your clients are looking to you to make. And that's such a huge part of stepping into the CMO role with confidence. You trust your thinking more, your clients trust your recommendations more, and you start showing up as the person who can actually lead the marketing. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The 6 Laws of a CMO-Level Marketing Strategy 01:14 How to Think Like a Marketing Leader 01:55 Law #1: Think Like an Owner, Marketer Second 05:25 Law #2: Your Client Is an Unreliable Narrator 08:10 Law #3: Trust Your Strategic Instincts 10:40 Law #4: Be a Leader, Not an Order Taker 14:40 The Client Mistake That Taught Me to Speak Up 16:35 Law #5: Right-Size Your Strategy to Their Resources 18:50 Law #6: Know When to Zoom In & Zoom Out 20:20 Stop Overcomplicating Your Marketing Strategy | |||
| Sometimes I Feel Like I'm Bad at Marketing (And I Know It's Not Just Me) | 01 Sep 2026 | 00:15:11 | |
Ever found yourself questioning whether you're actually good at marketing? Maybe you had a client launch go poorly, or they were unhappy with their marketing results. Either way…cue existential crisis. It doesn't matter how much experience you have – most marketers go through periods where they lose confidence in themselves. It's easy to assume the problem is you, when it’s usually just a mismatch in expectations. The more I've spoken to marketers over the years, the more I've realised this isn't just my experience. So many of us carry this around, but very few of us actually talk about it. In this week's episode, I'm unpacking:
If you've ever found yourself lying awake wondering whether you've still "got it," or questioning everything after a few disappointing weeks, I really hope this episode reminds you that you're probably doing better than you think. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Do You Ever Feel Like You're Bad at Marketing? 01:20 Why Even Experienced Marketers Lose Confidence 03:00 The Real Problem Isn't Your Marketing 04:20 Phase 1: Build 06:45 Phase 2: Stabilize 09:20 Phase 3: Grow 11:10 Why Most Businesses Stay Stuck 12:20 Ask This Before You Change Your Strategy 13:20 Stop Measuring Success Against the Wrong Phase 14:00 You're Probably Doing Better Than You Think | |||
| 3 Ways to Grow Your Marketing Business Without Working More Hours | 25 Aug 2026 | 00:14:57 | |
If you've built a successful marketing business, you've probably realised that making more money often means taking on more clients, more projects or working more hours. And at some point, you stop wanting that. The problem is, most marketers only see one obvious next step: build an agency. But that's not the right path for everyone. In this episode, I'm talking about the three different directions experienced marketers can take when they want to keep growing—and why I think the better question isn't, "How do I grow my business?" It's, "What kind of business do I actually want to build?" Because the business you build next should fit the life you want, not just your revenue goals. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ FRACTIONAL CMO START UP GUIDE: https://www.thecmooffice.com/fcmo-guide BOOK A CALL → https://calendly.com/the-cmo-office/fcmos-clarity-call TIMESTAMPS: 00:00 How to Grow Without Working More 01:10 The Question That Changes Everything 02:35 Option 1: Become the Premium Solo Expert 04:50 Why I Didn't Choose the Solopreneur Path 06:10 Option 2: Build an Agency 08:00 Why an Agency Wasn't Right for Me 09:00 Option 3: Become a Fractional CMO 11:20 Why I Chose the Fractional CMO Model 13:00 Which Business Model Fits Your Life? 14:10 Build a Business You Don't Want to Escape | |||
| Thinking About Becoming a Fractional CMO? 5 Fears About the Role (That Aren't Actually True) | 18 Aug 2026 | 00:16:25 | |
Thinking about becoming a Fractional CMO but worried you'll be on Slack all day, stuck in back-to-back meetings, and responsible for absolutely everything? I hear these concerns from marketers all the time. And honestly? Almost every one of them comes from a misunderstanding of what the Fractional CMO role actually is. In this week’s episode, I'm breaking down:
If you've ever thought, "I'd love to become a Fractional CMO... but I don't want to be responsible for everything," this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The 5 Biggest Myths About Becoming a Fractional CMO 01:05 Myth #1: You'll Spend All Day in Slack 03:10 Myth #2: You're Responsible for Everything 05:45 Why CMOs Lead Instead of Execute 06:45 Myth #3: Every Client Emergency Is Your Emergency 09:00 Myth #4: You'll Spend All Day in Meetings 11:30 Set Boundaries Before Clients Set Them for You 12:30 Myth #5: Clients Expect You to Do Everything 14:15 Teach Clients How to Work With You 15:35 Build a Fractional CMO Business That Gives You Freedom | |||
| Miranda Doubled Her Income Working Less as a Fractional CMO | 11 Aug 2026 | 00:24:53 | |
What if you could leave your full-time job, work fewer hours, and nearly double your income - all while doing work you actually love? In this episode, I’m joined by Fractional CMO School alum Miranda Holland to talk about how she went from working 40+ hours a week, to doubling her income, working just 30 hours a week as a Fractional CMO. Before Fractional CMO School, Miranda found herself reacting to whatever marketing requests her clients had, instead of steering the process and strategy. Fractional CMO School gave her the framework she needed to step into leadership and create the spacious business she’d always wanted. In this episode we cover:
If you’re curious about Fractional CMO School, and want to hear all about Miranda’s transformation from employee to Fractional CMO, you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Meet Miranda: From Corporate Marketer to Fractional CMO 02:30 Taking the Leap & Leaving Her Full-Time Job 04:05 The Framework That Gave Her Confidence 06:08 From Order Taker to Marketing Leader 08:06 Building a Fractional CMO Offer 09:41 The Results: Double the Income, Fewer Hours 12:45 The Mindset Shift Behind Her Success 15:38 Overcoming “Am I Qualified?” Imposter Syndrome 17:02 Packaging & Pricing Your Expertise 19:13 Why a Fractional CMO Can Be an Early Strategic Hire 21:21 Stop Selling Tactics - Start Looking at the Big Picture 22:34 Miranda’s Advice for Aspiring Fractional CMOs 23:11 Why Fractional CMO School Was Worth It | |||
| She Left Her "Dream Job" to Bet on Herself - And 6x'd Her Income | 07 Aug 2026 | 00:32:51 | |
I think a lot of us have been there, - sitting in a job that looks amazing from the outside, the kind where people go "wow, you work THERE?" - and slowly realizing it's just not filling your cup anymore. That's exactly where my guest this week was. Sydney Hagel left a big-name corporate job to start The Cozy Agency, and just over a year in she's on track to 6x her income. But the part I loved most about our conversation is how real she gets about that first year - the mistakes, the imposter syndrome, and what it really took to get to where she is now. In this episode of the CMO School podcast, we get into:
If you're waiting to feel ready before you go after the big thing - the new niche, the bigger client, the leap out of your 9 to 5 - this is a conversation I want you to hear. Because you don't have to have it all figured out. You just have to be willing to bet on yourself before it feels safe. Learn more about Sydney: Learn more about Callan Faulkner, AI expert Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Meet Sydney Kaye & What We're Covering 01:50 From Corporate Marketing to Entrepreneurship 05:10 Why We Both Left Corporate 08:15 Knowing It Was Time to Quit 11:50 The Fear (and Freedom) of Starting Your Own Business 15:00 Landing the First High-Ticket Client 18:25 Imposter Syndrome Never Really Goes Away 21:00 How High-Ticket Clients Lead to More High-Ticket Clients 25:25 Why You Can't Skip the Building Phase 27:00 The Mindset That Keeps You Going 29:10 Your "Why" Matters More Than Money 30:50 Where to Connect with Sydney | |||
| 6 Red Flags I Screen For Before I Take On Any Client as a Fractional CMO | 28 Jul 2026 | 00:09:07 | |
I've watched smart, capable marketers and Fractional CMOs burn out, lose money, and start to wonder if the whole Fractional path was a mistake — all because they said yes to the wrong client. And I've done it myself, more times than I'd like to admit. Because the thing is, you cannot out-strategize a bad-fit client. It doesn't matter how good your boundaries, your packages, or your process are — if the person on the other side of the contract is the problem, you can't fix it. In this episode, I break down:
The clients you turn down matter just as much as the ones you take on. Once you can see the red flags coming, your work gets way easier — and a lot more fun. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The Wrong Client Will Cost You More 00:45 Why You Can't Out-Strategize a Bad Client 01:30 Red Flag #1: They Blame Every Marketer 02:45 Red Flag #2: No Team to Execute 03:45 Red Flag #3: Shiny Object Syndrome 04:45 Red Flag #4: You're Expected to Save the Business 06:00 Red Flags #5 & #6: Unrealistic Expectations 07:45 How to Protect Your Time and Energy 08:45 Choose Clients Who Set You Up to Win | |||
| Will the Fractional CMO Model Work in My Niche? | 21 Jul 2026 | 00:07:25 | |
"Will the Fractional model actually work in MY niche?" — I get this question all the time. And it's the one that keeps people stuck: not starting, saying no to clients who'd be a great fit, or waiting to feel ready before they let themselves go for it. But here's what I want you to hear — the niche is NOT what makes the Fractional model work. What you're selling has nothing to do with the industry. It's YOU. It's your leadership. And that is valuable (and transferable) to any niche. In this episode, I’m breaking down:
By the end of this episode, the niche question won't feel so important, because you'll know exactly what to look for instead. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Will the Fractional Model Work in Your Niche? 00:45 The Question You Should Be Asking Instead 01:30 The 4 Signs a Business Is Ready 02:30 Why Revenue and Budget Matter 03:45 Leadership Matters More Than Industry 05:00 Why Marketers Get Stuck on Niches 06:15 Your Skills Transfer Further Than You Think 07:00 Stop Waiting for the Perfect Niche | |||
| How I Structure My Contracts as a Fractional CMO (And Why I Make It Easy for Clients to Leave) | 14 Jul 2026 | 00:05:49 | |
Contracts are probably one of the least exciting things we could possibly talk about, BUT I get so many questions from marketers making the leap into Fractional CMO work and feeling completely overwhelmed by the contract side of things. OR not thinking about it at all… until something happens and they've got serious regrets. If your immediate thought is "cool cool cool, can I just copy yours?" 😂 — you absolutely can. I share exactly where you can grab all of my behind-the-scenes business systems in the episode! In this episode, I break down:
And at under 10 minutes, it's probably the quickest (and least painful) way you'll ever learn about contracts. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why I Don't Use Long-Term Contracts 01:15 The Contract Structure That Works Best 02:30 Protect Yourself From Scope Creep 03:45 The Contract Tool I Use for Every Client 04:45 My Favorite PandaDoc Feature 05:30 Final Thoughts on Better Client Contracts | |||
| How I'm Using AI as a Fractional CMO to Deliver $15K+ Marketing Strategies | 07 Jul 2026 | 00:11:31 | |
The advice to "use AI to work faster" is great (I've cut my $15K client strategy build time nearly in HALF) but it’s really easy to get generic output if you’re not careful. That’s why I’m breaking down the exact process I use to build my client strategies. In this episode, I break down:
If you want to use AI for marketing strategy, or you already are, but you’re not happy with the output, you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 How I Cut Strategy Time in Half With AI 01:00 The Biggest AI Mistakes Marketers Make 02:45 Build AI Context Before You Prompt 04:15 Turn Your Thinking Into Better Strategy 05:45 Show AI What Great Looks Like 07:00 Why I Build Strategies Section by Section 08:45 The Final Review Most People Skip 10:00 Use AI as a Thought Partner, Not a Strategist 11:00 The Biggest AI Mistake to Avoid | |||
| Why I'm Not Taking On More Clients (Even Though I Could) | 30 Jun 2026 | 00:11:25 | |
Here's something I've learned building this business: at a certain point, doing more of what's comfortable stops moving you toward what you actually want. And the most powerful thing you can do is get radically honest about where you're putting your energy. For years I’ve wanted to grow Fractional CMO School. This year, I finally am — and I'm pulling back the curtain on exactly why, what I'm building, and the vision behind all of it. In this episode, I'm sharing:
This one is personal, and it's a look at the bigger vision I'm building — for me, and for every ambitious marketer ready to step into their next level. If that's you, you're going to want to hear this. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why I'm Making a Big Change 01:00 The Conversation That Changed Everything 02:45 Why I Chose Fractional CMO School 04:30 The Bigger Mission Behind My Business 06:00 The Vision I'm Building 07:15 Choosing Growth Over Comfort 08:45 Why Fear Is Part of the Process 10:00 My Goal for the Next Year 11:00 What's Possible for Every Marketer | |||
| The Best Niches for Fractional CMOs in 2026 (And Where to Find Clients) | 23 Jun 2026 | 00:13:17 | |
Choosing a niche is one of the hardest decisions you'll make as a Fractional CMO. It determines what you charge, how sticky your retainers are, and how long it takes you to hit consistent six figures. In this episode, I'm sharing the top niches for Fractional CMOs in 2026 — the ones I think you can make the most money in, why they're the best, and where to find them. Inside this episode:
If you've been stuck waiting for the "right" niche to reveal itself, this is the episode that gets you out of your head and into the work. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The Niches I'd Choose Right Now 01:00 The Fastest Path to Clients With Budgets 03:45 Why Health & Wellness Isn't Slowing Down 06:30 The Clients Nobody Talks About 08:30 Why Boring Businesses Win 10:30 The Niche Advice That Keeps People Stuck 11:45 Try This Before Committing to a Niche12:45 The Simpler Way to Get Started | |||
| How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit | 16 Jun 2026 | 00:13:07 | |
Quitting your corporate job too early is why so many new Fractionals undercharge, take on bad-fit clients just to pay the bills, and burn out 6 months in wondering if they made the right call. The advice to "just take the leap" is great — I'm a huge believer in moving fast — but going Fractional is a business build, not a job change, and the best time to start building it is while you've still got a paycheck coming in. In this episode, I break down:
If you're sitting at your desk thinking "I'm ready for this, but I have no idea where to start" — you'll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Don't Quit Your Job Yet 01:00 The Positioning Advantage Most Marketers Miss 03:00 Build Proof Before You Need It 05:15 Learn From People Already Doing It 07:30 Start Building Your Reputation Now 09:15 Why LinkedIn Matters More Than You Think 11:00 The Runway and Offer Strategy That Changes Everything 12:20 Your Fractional CMO Exit Plan | |||
| What To Do When Your Fractional CMO Client Has No Team To Execute | 09 Jun 2026 | 00:17:49 | |
The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it. Every Fractional CMO will eventually land a client who doesn't have the right team to do the work. How you handle is everything. In this episode, I break down:
Plus, the reframe that turns this whole problem into a pricing and scoping opportunity in your favor. Your job as a fractional CMO is to build and run the marketing function. Not to be the marketing function. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The Fastest Way to Devalue Yourself as a CMO 01:15 The 3 Team Gaps Every Fractional CMO Will Face 04:15 The Mistakes That Turn CMOs Into Doers 07:30 Stop Taking Ownership of Client Urgency 09:15 How Smart CMOs Solve Team Gaps 10:00 Build a Bench of Trusted Contractors 12:15 The Integrator and HR Partnership Strategy 15:15 Turning Team Gaps Into More Revenue 17:00 Protect Your Strategic Value | |||
| Can I Be A Fractional CMO If I've Never Been A CMO Before? | 02 Jun 2026 | 00:07:14 | |
You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re experienced enough, this episode is for you. I’m breaking down:
If you've been counting yourself out of Fractional CMO work because of what's on your resume — you're going to love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS 00:00 Can You Be a Fractional CMO Without the Title? 01:00 What the CMO Role Actually Is 02:00 The First Sign You're Already Thinking Like a CMO 03:15 Why Business Thinking Matters More Than Marketing Skills 04:45 Stop Acting Like an Executor 06:00 Nobody Is Going to Tell You You're Ready 04:50 The Bare Minimum You Need Online 05:40 How to Build Credibility Fast 06:10 Why I’d Focus on LinkedIn 06:45 Instagram Clients Are Different | |||
| Stop Posting on Social Media to Get Clients as a Fractional CMO | 26 May 2026 | 00:07:55 | |
Posting on social media is one of the least effective easy to get clients as a Fractional CMO. I'm a huge believer in being visible online — but social media for lead generation is the SLOWEST and most exhausting route to landing high-ticket Fractional CMO clients. In this episode, I break down:
If you've been grinding to create social media content on the daily, and not seeing the return on your time, you’ll love this video. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Social Media Didn't Build My Business 00:40 Why Most Social Media Leads Are Bad Fits 01:40 The Content Creation Hamster Wheel 02:50 How High-Ticket Clients Actually Buy 04:10 The Real Purpose of Social Media 05:20 How to Look Credible Without Posting Every Day 06:45 Why LinkedIn Beats Every Other Platform 07:30 Stop Chasing Content | |||
| 5 Ways to Beat Imposter Syndrome That Work Right Away | 19 May 2026 | 00:09:56 | |
Imposter syndrome is why most Fractional CMOs undercharge, second-guess their strategy, and shrink in client meetings. And the advice everyone gives you to "work on your mindset” is great, and I'm a huge believer in it — but that takes TIME. And if you've got clients you're leading right now, you need something that works IMMEDIATELY. In this episode, we break down:
If you're working as a Fractional CMO and imposter syndrome is keeping you from showing up like the leader your clients hired you to be you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Most Imposter Syndrome Advice Is Useless 01:00 You Don't Need to Know Everything 02:15 Build a Team That Fills Your Gaps 03:45 Get Behind the Curtain 05:20 Focus on Results, Not Expertise 06:50 Remember Who You're There For 08:15 The Real Way to Beat Imposter Syndrome | |||
| Do I Even Want To Be A Fractional CMO? | Live Coaching Call | 12 May 2026 | 01:05:49 | |
So many people start Fractional work then find themselves burnt out, and questioning if this model is even a fit for them. I sat down with one of my Fractional CMO School students, for a live coaching call. Lisa came to me feeling disillusioned with the fractional model after a few client experiences, and wondering what to do next. I helped her see that didn't hate the model, she just wasn’t operating inside the right structure. She had been making the same mistakes I see others make all the time, so I asked her to come on the podcast because I KNEW her experience would be so helpful for many others. In this episode, we break down:
If you're working as a Fractional but you’re buried in your client's Slack, your days are FULL of meetings, and you’re being pulled in a million directions, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Fractional CMO Work Wasn't Working 03:25 Lisa's Background and Why She Made the Shift 08:00 The Strategy Scope Mistake Most Marketers Make 14:00 Why Overdelivering Creates Bigger Problems 22:15 When Fractional CMOs Become Operators 26:00 The Difference Between a CMO and a Marketing Manager 35:20 The Leadership Shift That Changes Everything 40:00 What It Really Means to Own the Marketing Function 45:15 How to Identify the Right Fractional CMO Clients 50:45 Why Every Growth-Stage Company Needs a Marketing Manager 56:00 Where AI Fits Into the Fractional CMO Role 01:04:00 Final Lessons on Scope, Boundaries and Client Fit | |||
| How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO | 05 May 2026 | 00:12:45 | |
Sales is the one skill nobody teaches you as a fractional CMO — and it's the one that determines whether your business actually grows. Most of us got into this because we're good at marketing. Not because we love selling. For a long time, I hated it. I wasn't comfortable doing it, I didn't feel like I was good at it, and the idea of getting on a call where someone might say no felt awful. Four years and millions in client revenue later — sales is one of my strongest skills. In this episode, I'm breaking down every lesson that got me there:
If sales still feels uncomfortable, or it’s something you want to get better at, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 I Used to Hate Sales 01:00 The 3 Shifts That Changed Everything 01:30 Why Sales Is Really Service 02:45 Empathy Is Your Competitive Advantage 04:00 The Power of Selling With Integrity 05:15 How to Lead a Sales Call 07:45 The Secret to Saying Your Price Confidently 10:00 The Only Way to Get Better at Sales 11:10 Why Confidence Comes From Reps | |||
| How to Shift From Doing Marketing to Leading Marketing as a Fractional CMO | 28 Apr 2026 | 00:16:37 | |
What you spend your time on determines everything — how visible you are to your client, how much authority you actually have, how much they'll pay you, and whether you burn out. If you've ever felt like you're executing all the marketing while your client sees you as someone who takes direction instead of sets it, this episode will help you understand why. In this episode, I break down:
This shift isn't about confidence or willpower. It's about clarity on your role. And once you have that, everything changes — how your client sees you, what you charge, how much control you have over your time. Because stepping into the CMO role isn't about doing more. It's about operating at a different level. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Most Marketers Struggle to Lead 01:00 What a CMO Actually Does 02:00 Strategy: The CMO's First Responsibility 04:00 Resource Allocation and Team Decisions 06:00 Accountability Without Doing the Work 08:00 The 30,000-Foot View of Marketing 09:15 What CMOs Should Never Do 10:45 The Filter I Use Every Day 12:15 How to Stop Being the Doer 14:00 The 3-Step Shift Into Leadership | |||
| Fractional CMO vs Agency vs Contractor: How Switching Between Roles Is Costing You | 21 Apr 2026 | 00:07:51 | |
What you call yourself matters less than what you actually do. And when you code-switch with the same client — saying CMO, operating as contractor — you're losing authority and pricing power. If you've ever found yourself executing work for a client while also calling yourself their Fractional CMO, this episode will help you understand why. In this episode, I'm breaking down:
This isn't about being rigid or distant. It's about clarity and boundaries. Because being a Fractional CMO isn't just about strategy — it's about the seat you're actually in. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Clients Don't See You as a Leader 00:45 Agency, Contractor, or Fractional CMO? 02:00 The Problem With Code Switching 03:15 Why Execution Shrinks Your Authority 04:30 The Scope Creep Trap 05:30 What Changes When You Stay in the CMO Seat 06:30 Why Your Pricing Starts to Make Sense 07:15 Pick a Lane and Stay There | |||
| What to Do In Your First 90 as a Fractional CMO | 14 Apr 2026 | 00:11:10 | |
How you structure your first 90 days changes everything about your business. When you step into a new client engagement, the order of what you focus on determines whether you're seen as a strategic leader or just another executor. In this episode, I break down:
This isn't about moving fast. It's about moving in the right order. When you follow this progression, you're not operating like a contractor. You're operating like a CMO — thinking, leading, and making decisions. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 What Your First 90 Days Should Look Like 01:00 Month One: Slow Down Before You Speed Up 03:00 Month Two: Build Relationships First 04:30 Quick Wins vs Long-Term Projects 06:00 Month Three: Start Thinking Like a Leader 07:15 The Skill That Separates Great CMOs 08:15 How to Build Trust With Clients 09:15 Why the First 90 Days Matter So Much 10:00 The Fractional CMO Roadmap | |||
| My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make) | 07 Apr 2026 | 00:12:29 | |
I charge up to $20,000 for a marketing strategy — and in this episode I’m pulling back the curtain on exactly how I build it. Most fractional CMOs are winging their strategy process and massively undercharging because of it. So I’m walking you through my exact four-phase process — Discovery, Strategy Development, Delivery, and Alignment & Next Steps — and the mistakes I see people make at every stage. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Most CMOs Undercharge for Strategy 01:00 Phase 1: Discovery Changes Everything 02:15 Stop Taking the Client's Word for It 03:45 The Goal-Setting Mistake That Ruins Strategies 05:15 Phase 2: Building the Right Strategy 06:45 Why Bigger Isn't Better 08:15 Phase 3: How to Deliver a Strategy 09:45 Phase 4: Turning Strategy Into a Retainer 11:00 How to Charge $20K for Strategy | |||
| Why Most Marketing Hires Fail (And How to Fix It) | 31 Mar 2026 | 00:11:50 | |
I see this all the time — founders frustrated with their hires, marketers frustrated with their clients, and everyone pointing the finger at the other person. But most of the time, it’s actually no one’s fault. In today’s episode, I’m breaking down:
If you’ve ever hired “marketing help” and still ended up feeling overwhelmed, unsupported, or unsure what’s actually working, this episode is for you. And if you’re a marketer, this will help you see where unclear roles and structural gaps are setting you up for failure — even when you’re doing the best you can. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Marketing Hires Keep Failing 01:00 The Biggest Hiring Mistake Founders Make 02:30 More Marketing Doesn't Mean Better Results 04:15 Why Strategy and Execution Are Different Jobs 05:45 The Unicorn Myth That's Burning Everyone Out 07:45 Why Great Marketers Still Struggle 08:45 The Fractional CMO Advantage 10:00 The Industry Problem Nobody Talks About 11:00 Leadership vs Execution: The Real Question | |||
| Why Clients Don’t See You as A Leader (And How to Fix It) | 24 Mar 2026 | 00:14:17 | |
How your clients see you determines everything — how much they trust your decisions, how often they question your strategy, how much control they take in meetings, and ultimately how much they’re willing to pay you as a Fractional CMO. If you’ve ever felt a client slowly start directing you, second-guessing your recommendations, or treating you more like an executor than a strategic leader, this episode will help you understand why. In this episode, I break down:
This isn’t about being louder or more dominant. It’s about showing up with clarity, direction, and confidence in every interaction. Because being a CMO isn’t just about strategy — it’s about leadership and communication. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Clients Don't See You as a Leader 00:45 Communication Shift #1: Always Bring a Recommendation 02:15 Communication Shift #2: Set the Agenda 03:45 Communication Shift #3: Be Proactive 05:45 The Biggest Mistake That Destroys Trust 07:30 Small Words That Shrink Your Authority 09:15 Stronger Language Builds Stronger Leadership 10:30 How to Reset the Client Dynamic 12:00 Lead With Confidence, Not Perfection 13:00 The Difference Between a CMO and an Order Taker | |||
| What I Do (and Don’t Do) With Campaigns and Launches as a Fractional CMO | 17 Mar 2026 | 00:22:28 | |
Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries, It starts with mapping out a campaign or launch…and quickly turns into building timelines, reviewing every asset, sitting in execution meetings, and basically project managing everything. In this episode of my “What I Do and Don’t Do as a CMO” series, I’m breaking down how I approach campaign and launch planning including:
If you’ve ever had PTSD from launching or doing marketing campaigns (lol I feel you), this episode will help you reset your boundaries and operate at the CMO level. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS 00:00 Are You Doing Too Much as a Fractional CMO? 00:25 When This Level of Campaign Involvement Applies 01:40 Should You Even Launch in the First Place? 03:15 Build the Strategy Before the Assets 05:30 Connect Every Campaign to One Business Goal 06:50 Set Channel Direction—Not Daily Tasks 11:10 Where the Campaign Budget Should Go 13:20 Monitor Performance Without Pulling the Data 16:50 What I Never Do During a Launch 18:50 The Biggest Mistake Fractional CMOs Make 20:40 The Filter That Protects Your Scope 21:35 Lead the Launch—Don’t Project Manage It 22:10 Step Fully Into the CMO Role | |||
| What I Do (and Don’t Do) With Hiring for Clients as a Fractional CMO | 10 Mar 2026 | 00:11:15 | |
When you don’t know what you should own (and what you shouldn’t) during the hiring process, you end up posting job descriptions, screening resumes, running interviews, onboarding new hires…and quickly turning your fractional role into a full-time job. In this episode of my series “What I Do and Don’t Do as a CMO,” I’m breaking down how I handle hiring for clients. We cover:
Hiring impacts marketing performance — but running the entire process is not your job. If you’ve ever found yourself slipping into recruiter or marketing manager mode, this episode will help you reset your boundaries and operate at the CMO level. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Hiring Is Strategic—Recruiting Is Operational 00:50 Evaluate the Team Before You Hire 02:15 Build the Right Team for the Business 03:40 Define the Role Before You Recruit 05:35 Structure Compensation Strategically 06:55 Guide the Hiring Process—Don't Run It 08:50 The Boundaries Every Fractional CMO Needs 09:55 My Filter for CMO vs. HR Work 10:45 Stay Strategic Without Becoming the Recruiter | |||
| Three Ways to Get Clients as a Fractional CMO (No Audience Needed) | 03 Mar 2026 | 00:25:57 | |
You don’t need a huge audience to get Fractional CMO clients. But you do need to stop approaching sales like a freelancer. If you’ve been posting educational content, creating freebies, or “putting yourself out there” and it’s not turning into clients, this episode will show you exactly why and what to do instead. Today, I’m breaking down the 3 fastest ways to get booked as a Fractional CMO — and what most marketers are doing wrong when they try. In this episode I break down:
If you’re done hoping dream clients will just land in your inbox, and you're ready to take things into your hands and make it happen, this episode will show you exactly how to do that. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ RESOURCES Become a Booked Out CMO - Get my free cold pitch email templates here: Fractional CMO Sales Email Templates — The CMO Office TIMESTAMPS 00:00 Why Most Fractional CMOs Struggle to Get Clients 02:15 Stop Selling Yourself Like a Contractor 02:55 Method #1: Leverage Your Warm Network 03:40 The 3 Biggest Referral Mistakes 07:00 The Follow-Up Most People Skip 08:20 Method #2: Build Strategic Partnerships 10:30 How to Create Referral Partners That Actually Send Clients 13:00 Method #3: Cold Pitching That Doesn't Feel Salesy 15:15 The Cold Pitch Formula That Lands Dream Clients 18:30 The Biggest Cold Outreach Mistakes 20:45 The CTA That Gets More Replies 22:15 Why Follow-Up Wins More Clients 23:45 Your 30-Day Client Acquisition Plan 25:15 The Mindset Shift That Changes Everything | |||
| How to Price Yourself as a Fractional: CMO Real Rates + The Biggest Mistakes I See | 24 Feb 2026 | 00:15:09 | |
If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you. So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out. In this episode, I break down:
This conversation is about pricing at different levels of leadership in a way that reflects responsibility, decision-making, and ownership — and supports building a lucrative, sustainable Fractional CMO business where you’re paid appropriately for the role you’re doing. If you’ve been questioning your rates, feeling stretched thin, or sensing there’s a gap between the work you’re doing and what you’re being paid, this episode will give you the clarity you’ve been looking for. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The Biggest Pricing Mistake Fractional CMOs Make 01:05 Stop Charging for Hours 02:10 Why Retainers Win 03:05 What Different Pricing Ranges Actually Mean 04:25 Advisory Pricing ($2K–$5K) 05:45 Mid-Range Pricing (And Where Burnout Starts) 07:00 Premium Fractional CMO Pricing 08:40 Pricing Mistake #1: Charging Hourly 09:35 Pricing Mistake #2: Selling Deliverables Instead of Leadership 10:45 Pricing Mistake #3: Undefined Scope 11:50 Pricing Mistake #4: Using Your Old Salary as a Benchmark 12:45 Pricing Mistake #5: Filling Execution Gaps 13:45 Pricing Mistake #6: Undercharging Yourself 14:45 Price for Leadership, Not Tasks | |||
| What I Do (and Don’t Do) With Social Media as a Fractional CMO | 17 Feb 2026 | 00:11:31 | |
One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shouldn’t, and being way busier than you need to be, which ultimately limits your earning potential. In this episode of my series “What I Do and Don’t Do as a CMO,” and I’m diving into Social Media We cover:
If you’ve ever found yourself mapping out content calendars, reviewing captions, editing reels, or posting content, — this episode will help you reset your boundaries and focus on the strategic role you’re meant to play as a CMO. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Social Media Burns Out Fractional CMOs 00:45 Choose the Right Channels—Not Every Channel 02:00 Give Every Platform a Clear Job 03:15 Positioning Matters More Than Content 04:30 High-Level Strategy vs. Daily Content 06:20 Keep Every Channel Aligned 07:30 Monitor Results Without Managing Social Media 08:50 What I Never Do as a Fractional CMO 09:45 Stay in the CMO Seat | |||
| What I Do (and Don’t Do) With KPIs as a Fractional CMO | 10 Feb 2026 | 00:13:25 | |
One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shouldn’t, and being way busier than you need to be, which ultimately limits your earning potential. In the first episode of my series “What I Do and Don’t Do as a CMO,” and I’m starting with KPIs and data. In this episode, I break down what I do (and don’t do) as a CMO when it comes to KPIs and data. In this episode, we cover:
If KPIs feel intimidating or you’ve ever thought “I’m not a numbers person,” this episode will show you that you don’t need to be an analytics expert to be a great CMO. You just need clarity on your role, strong strategic thinking, and the confidence to stay in your lane. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The KPI Mistake That Burns Out Fractional CMOs 00:45 The 4 Things I Actually Own 01:20 Build a Tracking System That Matters 03:00 Analyze Trends—Not Just Numbers 04:10 Find the "So What" Behind the Data 05:20 Turn Insights Into Action 06:40 Zoom Out Before You Zoom In 08:25 What I Never Do as a Fractional CMO 09:40 How I Report KPIs to Clients 11:10 You Don't Need to Be a Data Expert 12:00 Make Better Decisions with Better Data | |||
| What Founders Need From Marketers and Fractional CMOs with Heather Chauvin | 20 Jan 2026 | 00:42:49 | |
Why do founder–marketer relationships break down so often — even when everyone has good intentions? In this episode, I’m joined by Heather Chauvin, leadership coach and longtime founder, to talk honestly about what founders are actually looking for when they hire marketing support — and why marketing can be one of the most emotionally charged hires a business owner makes. We unpack:
If you’re a Fractional CMO or senior marketer, this episode will help you understand what’s really happening underneath founder expectations — and how to lead the relationship with more clarity, confidence, and trust. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Founders Feel Let Down by Marketing 01:30 Meet Heather Chauvin 05:30 When Marketing First Became a Business Need 08:20 Why Founders Struggle to Trust Marketing 12:30 What Great Marketing Leadership Looks Like 16:10 The Value of a Fractional CMO 19:20 Results Aren't Guaranteed - And That's Okay 24:10 Marketing Is More Like Diet Culture Than We Admit 27:15 Why Great Marketers Hold Founders Accountable 31:30 Confidence, Boundaries & Human Skills 36:00 The ROI Beyond Revenue 39:45 What Founders Actually Need From Marketing Partners 42:00 Final Advice for Marketers & Founders | |||
| How to Price Yourself as a Fractional CMO: Real Rates + The Biggest Mistakes I See | 13 Jan 2026 | 00:12:47 | |
If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you. So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out. In this episode, I break down:
This conversation is about pricing at different levels of leadership in a way that reflects responsibility, decision-making, and ownership — and supports building a lucrative, sustainable Fractional CMO business where you’re paid appropriately for the role you’re doing. If you’ve been questioning your rates, feeling stretched thin, or sensing there’s a gap between the work you’re doing and what you’re being paid, this episode will give you the clarity you’ve been looking for. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 How to Price Yourself as a Fractional CMO 01:15 Stop Charging for Hours & Deliverables 02:25 Hourly vs. Retainer Pricing 03:30 What Fractional CMOs Actually Charge 04:15 $2K–$5K: Advisory Pricing 05:35 $4K–$10K: Where Scope Creep Gets Dangerous 06:40 $10K–$20K+: Full Fractional CMO Pricing 08:05 The 6 Pricing Mistakes Keeping You Underpaid 08:35 Mistake #1: Charging Hourly 09:10 Mistake #2: Selling Deliverables Instead of Leadership 10:00 Mistake #3: Not Defining Your Scope 11:15 Mistake #4: Pricing Based on Your Old Salary 12:00 Mistake #5: Filling Execution Gaps 13:30 Mistake #6: Undercharging Yourself 14:35 Price for Leadership, Not Tasks | |||
| The AI Playbook Every Fractional CMO Needs to Get Hours Back and Stay Ahead with Callan Faulkner | 09 Jan 2026 | 00:59:28 | |
If you’re leading marketing in 2025, you can’t afford not to understand AI. In this episode, I’m joined by Callan Faulkner, AI coach and founder of The Uncommon Business, who built a $4M company in 18 months with four AI-trained employees while working less than 40 hours a week. And here’s what matters: Callan isn’t teaching the surface-level “prompt for a caption” stuff you’ve already seen everywhere. She’s teaching what it actually looks like to become an AI Architect — building systems that give you back your time, protect your creative edge, and raise the quality of your work. We dig into:
If you’ve been curious about AI but hesitant to go all-in because you don’t want to lose your voice, this conversation will change how you think about AI, leadership, and what’s possible in your business. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Meet Callan Faulkner & The Future of AI 01:50 Why Most People Are Barely Using AI 05:10 From Burnout to Building a $4M AI Business 09:10 Leaving a Successful Business to Start Again 12:15 The Biggest AI Mistakes Marketers Make 18:40 AI Offloader vs. AI Architect 23:20 How Jess Uses AI to Save Hours Every Week 26:30 Why Most Marketers Are Thinking Too Small 31:30 AI Won't Replace Great Copywriters—It Amplifies Them 34:10 The 3 AI Systems Every Fractional CMO Should Build 39:20 Build Your Brand Guardian 40:50 Create an AI Sales Coach 45:30 The Money Coach That Changes Everything 52:00 The Mindset Shift Behind Higher Pricing 56:00 Why AI Is Really About Better Thinking 57:20 Where to Learn More from Callan | |||
| How to EASILY Hit 6 Figures as a Fractional CMO With 1-2 Clients | 16 Dec 2025 | 00:16:04 | |
If six figures as a Fractional CMO feels out of reach — like something only “top-tier marketers” or “big-name consultants” can do — this episode is going to shift that belief fast. Hitting six figures isn’t a stretch goal in this role. It’s actually the simplest part of the business when you structure it the right way. In this episode, I break down: • The biggest mindset blocks keeping marketers underpaid • Why high-ticket clients are more common than you think • How scope (not skill) is the reason your pricing feels “too high” • Three simple paths to six figures — even if you prefer light delivery • What it actually takes to build a six-figure FCMO business that feels easy If you’ve been questioning whether this level of income is possible for you, I want this episode to show you just how accessible it really is. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 You Don't Need More Clients to Hit Six Figures 01:10 The Mindset That's Keeping You Underpaid 03:10 How I Went From Corporate to a Million-Dollar Business 06:15 Why Fractional CMOs Earn More Than Marketers 07:50 Stop Charging for Execution 09:00 Where High-Ticket Clients Actually Come From 11:00 The 3 Paths to Six Figures 12:10 Path #1: One Premium Retainer 13:00 Path #2: Low-Touch Advisory Clients 13:45 Path #3: The Hybrid Model 14:45 Build Your Business Like a Fractional CMO 15:45 You Don't Need to Play Small | |||
| Fractional CMO School: Inside the Top Training Program for Fractional CMOs + Marketing Leaders | 09 Dec 2025 | 00:46:38 | |
If you’ve been curious about what actually happens inside Fractional CMO School — the structure, the support, the strategy, and how marketers and fractional CMOs are scaling to six figures and beyond — this video gives you the full inside tour. I’m sharing the real story behind the program, why I created it, what makes it different, and what students are experiencing once they get inside. If you’ve wondered whether becoming a Fractional CMO is right for you — or you want a clearer, more sustainable way to lead as a marketer — this will give you a clear picture of what’s possible. Inside this episode: • How I went from burnt-out marketer to six-figure Fractional CMO • The gap I saw in this industry and why Fractional CMO School exists • A behind-the-scenes look at the 6-month structure, coaching + support • The real transformations students are seeing (income + identity shifts) • What the fractional CMO role can unlock in your work, income, and life Whether you’re an experienced marketer who’s ready to move out of execution and into leadership — or you’re already a Fractional CMO and want a better way to build your business — this episode will help you understand whether this path is right for you. ____ If you’ve been curious about Fractional CMO School and want to learn more, this is your chance to peek behind the curtains. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Welcome to Fractional CMO School 01:30 Why I Built This Program 05:00 Discovering the Fractional CMO Model 08:30 Why Most Programs Miss the Mark 12:00 What Makes Fractional CMO School Different 16:00 Learn to Think Like a CMO 19:00 Daily Coaching & Community Support 22:30 Inside the Program Structure 26:00 The Course, Templates & Frameworks 31:00 Live Coaching & Expert Training 35:00 Real Student Success Stories 40:30 Who This Program Is For 43:30 Who It's NOT For 45:00 The Biggest Mindset Shift You'll Make 46:00 Ready to Become a Fractional CMO? | |||
| The Work Beneath the Work: How I Rewired My Beliefs About Money, Success, and Worthiness (with Jess Belsky) | 02 Dec 2025 | 00:56:49 | |
You can do everything “right” — build the strategy, put in the hours, chase the next level — and still feel stuck. Like there’s something invisible holding you back from the growth you know you’re capable of. I’ve been there. And what I learned is this: it’s not your strategy. It’s your subconscious. When I started working with Jess Belsky, a Transformational Leadership Coach and Hypnotherapist, I thought I was fixing my money mindset. But the real shift came when I started rewiring my subconcious beliefs — the ones that were shaping how I led, what I earned, and how I showed up in my life and business. In this episode, we unpack:
If you’ve been pushing harder but not getting further, this episode will help you see what’s really been in your way — and how to finally lead from the inside out. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Success Starts with Self-Worth 02:00 Meet Jess Belsky 05:30 The Money Mindset Session That Changed My Life 12:40 Why Inner Work Isn't Just About Business 16:20 Awareness Isn't Enough—You Need Transformation 19:00 The Tax Bill That Changed My Relationship with Money 24:30 Breaking the Burnout Cycle 27:30 What's Really Driving Your Overworking? 31:30 Healthy Self vs. Survivor Self 35:30 Creating Space Between Trigger and Response 40:00 The Real ROI of Inner Work 46:30 Why This Isn't "Woo Woo" 49:30 Conscious Leadership Starts Within 52:00 Knowing It vs. Embodying It 54:00 Where to Start Your Own Inner Work Journey 56:00 Final Reflections | |||
| The Fractional CMO Trap: When You’ve Built Yourself a Job | 25 Nov 2025 | 00:22:30 | |
If your Fractional CMO business doesn’t feel like the freedom you wanted, this episode is for you. So many experienced marketers end up stuck in what I call the Fractional CMO Trap: the place where you’ve technically built a business, but it still feels like a job. In this episode, I’m breaking down:
If you’ve been feeling stretched, stuck, or like you’re constantly proving your value this episode is going to change how you run your business. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The Fractional CMO Trap 01:45 Door #1: Scope Creep 03:45 Own, Influence & Delegate 06:30 Why Great CMOs Don't Review Everything 08:30 Door #2: Selling Your Time Instead of Your Value 11:15 What Clients Are Actually Paying For 14:30 Your 30-Day Business Reset 15:15 Week 1: Audit Your Time 16:45 Week 2: Reset Client Expectations 18:15 Week 3: Repackage Your Offers 19:45 Week 4: Fine-Tune Your Boundaries 20:45 Build a Business—Not Another Job | |||
| Next-Level AI: How to Use AI as a Fractional CMO | 18 Nov 2025 | 01:15:12 | |
AI is moving so fast it’s hard to keep up. Some days it’s magic, other days it’s chaos. ChatGPT forgets what you told it three prompts ago. It starts using formatting you hate. It spits out content that feels flat or off-brand. Or worse — it makes stuff up and says it with confidence. This episode is about going beyond “just using AI” — and learning how to make it a tool that makes you sharper, faster, and more strategic… while delivering work that genuinely moves the needle for your clients. Jim Carter III is the AI strategist and tech founder behind some of the biggest personal brands in the world — Lewis Howes, Jay Shetty, Ed Mylett, Matthew Hussey, Jay Abraham, and Gary Vee — plus he’s worked with global companies like Verizon, Yahoo!, and AT&T. Jim doesn’t just “use AI” — he builds it into the way businesses run so it’s producing consistent, high-value results. In this episode we cover:
If you already see the value of AI but want to start using it at a level most marketers aren’t even touching yet, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ | |||
| Do I Have the Right Background to Be a Fractional CMO? | 12 Nov 2025 | 00:25:57 | |
If you’ve ever wondered if you’ve got the right experience to be a Fractional CMO, this episode’s for you. I’m breaking down why there’s no “perfect” background for this kind of work — and why that’s actually the best news. Whether you’ve been in one industry or role your whole career, or jumped around, , you’ve built skill sets that uniquely prepare you for this role. In this episode, I share what kind of experience you really need in this role, how to position your background as your superpower, and how to start leading with the confidence of a CMO. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Do You Have the Right Background to Be a Fractional CMO? 01:40 There's No "Perfect" Fractional CMO Resume 03:00 If You've Spent Your Career in One Industry 05:30 If You've Worked Across Multiple Industries 07:00 If You're a Marketing Specialist 09:25 If You're a Marketing Generalist 11:25 Why My "All Over the Place" Career Became My Advantage 13:00 What Lululemon Taught Me About Being Qualified 15:25 What Clients Actually Need From a Fractional CMO 17:30 You Don't Need to Know Every Area of Marketing 19:00 The Questions I Ask to Build a Marketing Strategy 21:20 The 4 Qualities of Great Fractional CMOs 22:40 Find Your Unique Strengths as a Marketing Leader 24:15 Stop Questioning Your Background | |||
| Finding Your Ideal Fractional CMO Clients (And Red Flags to Avoid) | 04 Nov 2025 | 00:18:40 | |
Not every client is a fit for a Fractional CMO — and the wrong ones can derail your business, your confidence, and your sanity. When you’re building your Fractional CMO business, it’s easy to say yes to anyone who wants to hire you. But fit matters more than opportunity. The right clients make your work easier, your results stronger, and your business more sustainable. In this episode, I’m breaking down:
If you want to attract clients who truly value your leadership, and build a business that feels as good as it looks, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Finding Your Ideal Fractional CMO Clients 01:20 #1: Does the Client Have Enough Revenue? 03:05 Why Profit Margins Matter 04:55 Do You Want to Be the “Fix-It” CMO? 06:30 #2: Do They Have the Right Marketing Team? 09:10 The Client Mistake That Made Results Impossible 10:20 #3: Does Their Business Model Fit Your Lifestyle? 12:05 #4: What Stage Is the Business In? 13:20 Why Product-Market Fit Changes Everything 14:50 #5: Trust the Vibes & Your Intuition 16:20 The Client Red Flag I’ll Never Ignore Again 17:45 No Amount of Money Is Worth the Wrong Client 18:15 The Wrong Client Can Make You Question Everything | |||
| Why You Need a Niche as a Fractional CMO (Even If You Don’t Want One) | 28 Oct 2025 | 00:13:06 | |
When I first started as a Fractional CMO, I did not want to niche. I was scared it would limit my opportunities, make me miss out on clients, or box me into something I’d get bored of. But the truth is — niching was such a catalyst to my growth. In this episode, I’m sharing:
If you’re still figuring out your niche — or resisting the idea altogether — this episode will help you see why narrowing your focus might be the best move you can make. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why You Need a Niche as a Fractional CMO 01:20 Why I Was So Resistant to Niching 02:50 The Problem With Trying to Serve Everyone 04:05 My Secret Way to Test a Niche 05:25 How Niching Makes Finding Clients Easier 07:05 You’re Allowed to Change Your Niche 08:05 How I Finally Found My Fractional CMO Niche 09:05 Benefit #1: Build Repeatable Systems & Processes 10:15 Benefit #2: Become a Better Fractional CMO 11:05 Benefit #3: Become Known for Something 12:20 Why Niching Became My Competitive Advantage 12:45 Test Your Niche Before You Commit | |||
| Rewire Your Subconscious for Business Growth with Mindi Huebner | 21 Oct 2025 | 00:56:01 | |
You can have the best strategy in the world, but if your subconscious isn’t on board, you’ll find yourself spinning in the same patterns. In this episode of CMO School, I sit down with Mindi Huebner to unpack the identity shifts and subconscious rewiring that allow high-achieving women to grow businesses that feel as good as they look. We talk about:
If you’ve ever felt like you’re doing everything “right” but still not getting where you want to go, this conversation will help you understand why, and what to do differently. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want. 🎓 Learn More → Fractional CMO School Episode Resources:
TIMESTAMPS: 00:00 Why Strategy Alone Isn't Enough 01:12 Meet Mindi Huebner 05:06 When Your Worth Is Tied to Your Output 09:14 Where Your Subconscious Beliefs Come From 13:41 Your Brain Is Always Trying to Prove You Right 15:17 How to Identify Your Limiting Beliefs 17:50 The First Step to Changing Your Identity 19:26 How to Spot the Beliefs Holding You Back 21:16 The Identity Gap: Who You Are vs. Who You Want to Be 23:00 The Limiting Belief That Was Blocking a $1M Business 25:43 You're Not Broken—and You're Never Done 27:48 Every Identity Has a Role and a Goal 29:46 Hustle vs. Rest: Integrating Conflicting Identities 33:04 Start Becoming Your Future Self Now 37:29 The "24 Karat" Future-Self Exercise 38:57 Stop the Guilt & Shame Spiral 39:48 Your Language Is Shaping Your Identity 42:39 How to Actually Rewire Limiting Beliefs 45:36 Stop Chasing Someone Else's Version of Success 48:03 How to Release the Emotional Charge Behind Fear 49:03 How Quickly Can You Change a Limiting Belief? 52:40 Two Things You Can Do Today 54:02 Where to Connect with Mindi | |||
| How I Got Started As A Fractional CMO (and Why I Built Fractional CMO School) | 14 Oct 2025 | 00:19:31 | |
I get asked all the time how I got started as a Fractional CMO — what background you need, what steps to take, and what I’ve learned along the way. So today, I’m breaking it all down for you. In this episode I’ll be sharing:
If you’ve been curious about becoming a Fractional CMO, or you’re already in the role and figuring it out as you go, this episode gives you a real behind-the-scenes look at how to get started. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → Fractional CMO School TIMESTAMPS: 00:00 How I Got Started as a Fractional CMO 01:20 The Career Experience That Prepared Me for This Role 03:15 Why Corporate Burnout Changed Everything 05:10 Becoming a Mom Changed What I Wanted From Work 06:40 Starting My Own Business on Maternity Leave 08:05 I Had No Idea What My “Superpower” Was 09:15 The Work I Realized I Was Actually Best At 10:15 Discovering the Fractional CMO Role 11:10 How I Learned What Fractional CMOs Actually Do 12:45 The Investment That Gave Me Confidence 14:10 Charging $10K–$15K/Month Felt Possible 15:05 What My Fractional CMO Training Didn't Teach Me 16:00 My First Year Was a LOT of Trial and Error 17:05 Why I Eventually Built Fractional CMO School 18:20 Helping Other CMOs Avoid the Mistakes I Made 19:00 Build a Fractional CMO Business Without the Burnout | |||