CMO Confidential – Details, episodes & analysis

Podcast details

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CMO Confidential

Mike Linton // I Hear Everything Podcast Network

Business

Technology

Frequency: 1 episode/7d. Total Eps: 175

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - management
20/07/2026
#67
🇬🇧 Great Britain - management
07/07/2026
#67
🇬🇧 Great Britain - management
05/07/2026
#54
🇬🇧 Great Britain - management
03/07/2026
#89
🇨🇦 Canada - management
25/06/2026
#59
🇬🇧 Great Britain - management
21/06/2026
#81
🇨🇦 Canada - management
18/06/2026
#66
🇨🇦 Canada - management
11/06/2026
#82
🇨🇦 Canada - management
10/06/2026
#46
🇨🇦 Canada - management
07/06/2026
#82

Spotify

No recent rankings available

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https://www.youtube.com/watch?v=mfAxwQ98Vvg&amp
33 shares
https://www.youtube.com/watch?v=c2GZWsWhNX8&amp
26 shares
https://studio.youtube.com/channel/UC1CAvOTb1aMI85ZTF8ZP92A
5 shares

https://cmoconfidential.substack.com/
2 shares
https://summit.adobe.com/cmoconfidential
2 shares
https://www.publicissapient.com

RSS feed quality and score

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RSS feed quality

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Score global : 63%

Publication history

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Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV

Episode 82

Tuesday, August 27, 2024 • Duration 35:48

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid trends as a permanent demand shift; price decreases which backfired; the importance of cohort analysis and churn rates; and the unintended consequences of chasing growth through rowers and treadmills. Tune in to learn why "Valuation is a painkiller" and "Everything can be good, but it comes at a price."

Dive into the dramatic journey of Peloton in our latest episode of CMO Confidential, "Peloton's Rise & Fall: What Marketers Must Learn." Hosted by Mike Linton, former CMO of Best Buy and eBay, this episode features Dr. Dan McCarthy, a tenured professor at the University of Maryland and a pioneer in customer lifetime value (CLTV) analytics. Key topics include Peloton's strategic missteps, the impact of aggressive growth strategies, and the essential lessons marketers can draw from this cautionary tale. Tune in to hear Dr. McCarthy's expert analysis on how Peloton's quest for rapid expansion led to a significant downturn, and what this means for marketers navigating similar challenges. Learn how to balance growth with profitability and the importance of understanding your total addressable market. This insightful discussion also explores the role of customer acquisition costs and retention strategies in sustaining business success. Subscribe to CMO Confidential for more invaluable marketing insights and stay ahead in the ever-evolving marketing landscape!

CHAPTERS:

00:00 - Intro

00:40 - Dan McCarthy

02:00 - Customer Lifetime Value

05:20 - Peloton Story

10:40 - Data Sources

12:14 - Peloton's Evolving Strategy

17:34 - Profitability Analysis: Peloton's Price Cut Impact

19:30 - Overhead Expenses and CLV Impact

21:35 - Peloton's Growth Strategy Insights

25:27 - Communicating Growth Challenges to Management

29:55 - Valuation as a Business Strategy

32:50 - Peloton's Strategic Decisions

33:29 - Practical Audience Advice

33:30 - Closing

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It

Episode 81

Tuesday, August 20, 2024 • Duration 32:37

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the loyalty race. Key topics include: how companies become overly focused on acquisition and ignore churn; how the core principles of loyalty apply to both B2B and B2C; and why GAP and United are examples of how not to solve the issue. Tune in to hear a business comparison to the 5 Love Languages.

Dive into "The Loyalty Crisis: What CMOs Must Do NOW!" with Mike Linton on CMO Confidential. Tune in to hear marketing expert Karna Crawford, CMO of Marketa, discuss the pressing issue of declining customer loyalty. Key topics include defining customer loyalty, the rise of brand promiscuity, and how companies can leverage AI to personalize customer experiences. Karna draws on her extensive experience from roles at JPMorgan, Moxie, and Ford to provide actionable insights for marketers. Discover how to balance customer acquisition with retention and the importance of building brand love. Don't miss this engaging discussion to enhance your marketing strategy and leadership skills. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the dynamic world of marketing.

#RetainingCustomerLoyalty #MarketingLeadership #LoyaltyPrograms #LoyaltyProgramsForBrands #AiInMarketing

CHAPTERS:

00:00 - Intro

01:34 - Understanding Loyalty in Business

06:00 - Common Missteps by Companies

11:32 - Strategies for Marketers to Reach C-Suite

16:14 - Effective Use of AI in Marketing

21:02 - Differences Between B2B and B2C Marketing

What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential

Episode 70

Tuesday, June 11, 2024 • Duration 31:34

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.

Discover the secrets of successful marketing CFOs in this episode of CMO Confidential, hosted by five-time CMO Mike Linton. Tune in to hear from Scott Linquist, the experienced Chief Financial Officer of CNA Financial, who shares invaluable insights into the complex relationship between CFOs and CMOs. Starting his career at Price Waterhouse Coopers and holding the CFO position at Farmers Insurance for over 13 years, Scott provides a unique perspective on the strategic partnership necessary for successful marketing.

Key topics include:

- The diverse roles of CFOs in the marketplace

- The importance of strategic alignment between CFOs and CEOs

- The evolution of marketing in the insurance industry

- Practical advice for CMOs on building relationships with CFOs

- How to effectively present marketing strategies and data to the finance community

Scott also delves into the critical aspects of marketing math, brand valuation, and the dynamics of customer lifetime value. Don’t miss this engaging and informative discussion that’s packed with practical advice and expert insights.

Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay updated on all our latest episodes. Tune in now, marketers, advertisers, and business leaders!

An Update From the the B2B Marketing Front Lines | Carilu Dietrich

Episode 69

Tuesday, June 4, 2024 • Duration 29:59

CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to improve efficiency during what she calls a "B2B Tech Recession." Key topics include: her obsession with sales; why "without a data strategy, you can't have an AI strategy;" and how aggressive companies are focused on growth and poaching talent. Tune in to hear why CMO's should focus on sales, growth insights, innovation and data.

Welcome to another insightful episode of CMO Confidential, where we dive deep into AI in B2B marketing with Carilu Dietrich, former CMO of Atlassian and advisor to hypergrowth startups like Bill.com, 1Password, and Sprout Social. In this episode, hosted by 5-time CMO Mike Linton, we explore the dynamic strategies top CMOs are implementing right now to navigate the rapidly evolving landscape of B2B marketing.

Key topics include:

- The integration and impact of AI in B2B marketing

- Navigating cybersecurity challenges in today’s market

- Effective strategies for retaining and expanding customer bases

- The importance of innovation and strategic investment in driving growth

Tune in to hear Carilu's expert insights on how leading companies are leveraging AI to enhance efficiency and product effectiveness, and learn practical advice on aligning marketing and sales strategies for maximum impact. Don’t miss her take on the critical role of data management and how to prepare your team for the next generation of AI-driven marketing.

Subscribe to CMO Confidential for more exclusive content and stay ahead in the competitive world of marketing. Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. If you enjoyed this episode, please like and subscribe for more valuable insights and discussions. Stay safe, marketers!

A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |

Episode 68

Tuesday, May 21, 2024 • Duration 36:11

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get stuff done," the differences between Millennials and Gen Z, and why core conceptual classes still matter. Key topics include: why experiential learning is so important but so hard to teach; why she pushes students to "fully define the problem" to be solved; and some of the barriers slowing development of new b-school curricula. Tune in to hear why "good showmanship" can't cover up poor thinking.

#CMO #BusinessPodcast #MarketingSuccess #LeadershipDevelopment #MarketingTechniques

CHAPTERS:

0:00 - Intro

0:40 - Lynn Seagull Introduction

1:40 - Are B-Schools Keeping Up with the Market Trends

5:20 - Lynn's Business Classes

11:00 - Showmanship in Business

12:22 - Business Schools: Teaching "C" Skills Over Functions

17:28 - Evaluating Leadership Skills

18:08 - Desired Business School Curriculum by Companies

19:58 - Gaps in Business School Education

21:50 - Scaling Business Education

26:26 - Experiential Learning in Business

31:40 - Practical Advice for Business Students

32:10 - Practical Career Advice

32:35 - Funniest Business Story

35:22 - Sign Off

What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah

Episode 67

Tuesday, May 14, 2024 • Duration 37:37

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night.

Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson and his role in launching Paramount Plus.

Tune in to hear Babs Rangaiah's expert advice on navigating the challenges and opportunities presented by AI, data management, and new media. Learn what top CMOs are saying about the future of marketing and how to stay ahead of the curve in this dynamic industry.

Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on all major podcast platforms. Don't miss out on these invaluable marketing insights!

#CustomerInsights #MarketingDecisions #MarketingChallenges #CommunicationSkills #MarketIntelligence

#WorkforceChanges #SmallCompanyAi #HumanSkillsDevelopment #CtvAdvertising #CommunicationSkills

CHAPTERS:

0:00 - Intro

1:44 - What keeps CMOs up at night

7:17 - The new media landscape

10:22 - Remote work

14:09 - The CMO Role

16:48 - AI in Marketing

Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |

Episode 66

Tuesday, May 7, 2024 • Duration 35:04

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors.

#ai #aimarketing #marketingagency

00:00 Introduction to CMO Confidential Podcast

00:39 Meet Paul Reitzer: AI in Marketing Expert

00:42 AI's Impact on the Marketing and Agency World

01:59 Understanding AI's Current State and Future Potential

05:13 Generative AI: Capabilities and Limitations

10:36 AI's Legal and Practical Challenges for Agencies

10:54 The Future of Agencies in an AI-Driven World

32:02 Advice for Agencies and Marketers Navigating AI

32:27 Closing Thoughts and Practical AI Advice

Linkedin: CMOConfidential

Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f

Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567

Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/

Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |

Episode 65

Tuesday, April 30, 2024 • Duration 28:05

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia.

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:43 The Real-World Readiness of Business School Marketers

01:40 The Evolution of Marketing: From Creativity to Data-Driven Decisions

04:22 Business School Curriculum: Is It Keeping Up with the Marketing World?

06:31 The Importance of Soft Skills and Leadership in Marketing Education

18:48 From Classroom to Career: Transitioning from Marketing Professional to Academic

23:52 Final Thoughts and Advice for Aspiring Marketers

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Confidential – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

CMO Confidential – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Youtube21

Other12

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Youtube21

Other12

Apple Podcast1

Apple Podcasts

Spotify