Explore every episode of the podcast Clicks and Clarity with Claire
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Solar Ads Gone Wrong: The Audit That Exposed It All | 29 Mar 2025 | 00:05:30 | |
In this episode of Clicks and Clarity with Claire, we tear down a real Google Ads account from a solar company—and what we found was jaw-dropping. From paying to advertise for competitors, to letting Google run wild with auto-apply settings, this account was a checklist of what not to do. You’ll learn:
Whether you manage your own ads or work with an agency, this episode will show you how to spot the red flags, take back control, and finally get the results your business deserves. | |||
| The 'Set and Forget' Fallacy: Why Your Google Ads Need Constant Care | 27 Mar 2025 | 00:05:45 | |
In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: the 'Set and Forget' fallacy in Google Ads management. Drawing from real-world audits, Claire reveals how seemingly active campaigns can drain budgets on irrelevant traffic, leaving businesses with inflated costs and unqualified leads . She breaks down common pitfalls, such as leaving the Display Network on by default, using overly broad keyword strategies, and misaligned ad copy, that lead to this costly mistake . Learn actionable strategies to filter out irrelevant leads and ensure your ads reach your ideal customers. Claire shares her expert tips on crafting laser-focused ad groups, leveraging negative keywords, and aligning your ad copy and landing pages with your target audience's intent . Discover the power of detailed conversion tracking to distinguish between lead types and the importance of regular communication with your sales team to refine your targeting . Claire also warns against over-relying on Google's automation, emphasizing the need for intentional, strategic thinking in your campaigns . Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with insights to help you attract higher-quality leads, improve your ROI, and boost your overall business efficiency . Don't miss Claire's expert guidance on transforming your Google Ads from a budget drain to a powerful lead generation machine. Tune in to 'Clicks & Clarity with Claire' and learn how to make every click count! | |||
| The Display Network Danger: When Your Search Ads Go Rogue | 27 Mar 2025 | 00:04:37 | |
In this crucial episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett uncovers a common yet costly mistake that's silently draining your ad budget: accidentally leaving the Display Network on for your search campaigns. Claire reveals how this seemingly small oversight can lead to your ads appearing on irrelevant websites, YouTube videos, and even mobile games, attracting unqualified clicks and wasting your budget. Through real-world examples, including a sailing holiday company receiving calls meant for the Coast Guard, Claire illustrates the bizarre and costly consequences of this setting. Learn how to identify if your campaigns are affected, understand why Google's default settings and recommendations might not always align with your best interests, and discover step-by-step solutions to fix this issue. Claire also delves into related problems like inaccurate conversion tracking and poor campaign structure that often accompany this mistake. Whether you're managing your own Google Ads or working with an agency, this episode is essential listening. You'll gain invaluable insights on how to protect your ad spend, ensure your ads reach the right audience, and dramatically improve your campaign's performance. Don't let your search ads go rogue. Tune in to 'Clicks & Clarity with Claire' and take control of your Google Ads campaigns today! | |||
| Broad Match Blunders: Are You Throwing Money at the Wrong Keywords? | 24 Mar 2025 | 00:05:41 | |
In this eye-opening episode of 'Clicks & Clarity with Claire', Claire Jarrett dives deep into the world of keyword targeting and exposes the costly mistakes many businesses make with broad match keywords. Learn why dumping hundreds of keywords into your campaigns isn't the answer and discover Claire's proven strategies for laser-focused targeting. Claire reveals her secret weapon for campaign success: the power of negative keywords and how to use them effectively. She'll guide you through the process of aligning your keywords with your landing pages for maximum relevance and higher Quality Scores. You'll also learn about the 'keyword funnel' approach, how to leverage competitor insights, and why Google's automated recommendations might be sabotaging your results. Plus, get insider tips on avoiding conversion tracking pitfalls that could be doubling your actual cost per lead. Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable insights to help you stop wasting your ad budget and start attracting qualified leads. Don't miss Claire's expert advice on creating a Google Ads strategy that aligns with your business goals and delivers real ROI. | |||
| How To Layer Audiences on Top Of Your Keywords In Google Ads | 20 May 2025 | 00:05:28 | |
In this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience targeting to attract higher-quality leads, lower your cost per conversion, and run smarter, more efficient campaigns. Whether you're advertising skincare or financial services, you'll learn how to structure your ad groups, choose the right keyword match types, set up audience segments, and craft ad copy that truly connects. Plus, Claire shares budgeting tips, bidding strategies, and optimisation techniques to help you get the most out of every dollar you spend. If you're ready to stop wasting clicks and start generating real results, this episode is for you. | |||
| The Google Ads Extensions You Need To Create | 17 May 2025 | 00:08:56 | |
In this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett breaks down exactly what they are, why they matter, and how to use them effectively to boost your click-through rates, improve your Quality Score, and drive more conversions. From sitelinks and callouts to lead forms, images, promotions, and beyond—you’ll learn how to make each asset type work for your business. Whether you're new to Google Ads or looking to optimise existing campaigns, this episode is packed with actionable tips, common mistakes to avoid, and a step-by-step strategy to turn underperforming ads into profitable powerhouses. Don’t miss this comprehensive guide to getting the most out of your ad spend. | |||
| The Budget Myth: Why Spending More Doesn't Always Mean Better Results | 14 Apr 2025 | 00:05:04 | |
In this episode of "Clicks & Clarity with Claire," Claire Jarrett debunks the common myth that increasing your Google Ads budget automatically leads to better results. Drawing from her extensive experience in auditing Google Ads accounts, Claire reveals how inefficient spending often stems from poor campaign structure, broad keyword targeting, and misaligned budgets . She provides actionable insights on optimizing ad spend, including focusing on high-intent keywords, structuring campaigns with themed ad groups, and aligning daily budgets with specific conversion goals . Claire emphasizes the importance of quality scores, strategic use of the Display Network, and accurate conversion tracking to prevent inflated performance metrics . The episode concludes with key takeaways for smarter budget management, encouraging listeners to prioritize relevance, structure, and continuous optimization over simply increasing ad spend. Claire's expert advice aims to help businesses achieve better Google Ads results without necessarily spending more, highlighting that success in Google Ads is about working smarter, not just harder or more expensively I | |||
| Brand Campaigns on Google Ads: Protecting Your Territory and Boosting Conversions | 10 Apr 2025 | 00:05:43 | |
In this episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a crucial question: Should you be running brand campaigns on Google Ads? Drawing from real-world audits and success stories, Claire reveals why bidding on your own brand name is not just smart—it's essential in today's competitive digital landscape . She breaks down common misconceptions about brand campaigns and explains how they can be a game-changer for your business. Learn why brand campaigns are crucial for protecting your territory from competitors, controlling your brand's narrative, and capturing ready-to-buy customers . Claire shares expert insights on crafting precise, effective brand campaigns that avoid wasted spend and attract high-quality leads . Discover how brand campaigns can boost your account's overall performance and provide valuable data for your marketing strategy . Claire also addresses common objections and shares a real-world example of a company that saw exceptional results from their brand campaign . Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable strategies to improve your ROI and business efficiency. Don't miss Claire's expert guidance on transforming your brand campaigns into powerful lead generation tools. Tune in to 'Clicks & Clarity with Claire' and learn how to make every brand click count | |||
| The Google Ads Shortcut That’s Costing You Thousands: A Real Client Audit | 07 Apr 2025 | 00:05:43 | |
In this episode of Clicks and Clarity with Claire, I take you behind the scenes of a real Google Ads audit from a $40K/month account that was bleeding money—while the agency claimed “everything looked fine.” We’ll break down:
Whether you manage your own account or rely on an agency, this episode will give you the clarity you need to make better decisions and stop flying blind. | |||
| The 'One Ad Fits All' Trap: Why Your Google Ads Are Falling Flat - Breaking down the art of ad relevance for maximum impact | 03 Apr 2025 | 00:05:26 | |
In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett exposes the costly mistake of using a single ad for multiple keywords. Drawing from real-world audits, Claire reveals how this 'one ad fits all' approach leads to plummeting click-through rates, rock-bottom quality scores, and skyrocketing costs. Learn how to break free from this common trap as Claire shares her proven strategies for creating laser-focused ad groups, crafting relevant ad copy, and aligning your landing pages with user intent. Discover the power of negative keywords, the importance of match types, and why Google's push for automation isn't always in your best interest. Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with actionable insights to help you boost your ad relevance, lower your costs, and dramatically improve your conversion rates. Don't miss Claire's expert tips on testing, optimization, and navigating the customer journey for maximum impact. Tune in to transform your Google Ads strategy and watch your ROI soar. It's time to say goodbye to wasted ad spend and hello to clarity that converts!" | |||
| How to Know If Your Google Ads Are Attracting the Right Leads | 01 Apr 2025 | 00:05:46 | |
In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: attracting the wrong leads through their ad campaigns. Drawing from real-world audits, Claire reveals how seemingly successful campaigns can waste budget on unqualified traffic, leaving sales teams overwhelmed with time-wasters. She breaks down common pitfalls, such as broad keyword strategies and misaligned ad copy, that lead to this costly mistake. Learn actionable strategies to filter out irrelevant leads and ensure your ads reach your ideal customers. Claire shares her expert tips on crafting laser-focused ad groups, leveraging negative keywords, and aligning your ad copy and landing pages with your target audience's intent. Discover the power of detailed conversion tracking to distinguish between lead types and the importance of regular communication with your sales team to refine your targeting. Claire also warns against over-relying on Google's automation, emphasizing the need for intentional, strategic thinking in your campaigns. Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with insights to help you attract higher-quality leads, improve your ROI, and boost your overall business efficiency. Don't miss Claire's expert guidance on transforming your Google Ads from a budget drain to a powerful lead generation machine. Tune in to 'Clicks & Clarity with Claire' and learn how to make every click count! | |||
| Inside the Home Inspector’s Google Ads Mess (And How to Clean It Up) | 31 Mar 2025 | 00:04:03 | |
In this episode of Clicks and Clarity with Claire, we audit Jeff’s Google Ads account—a home inspector unknowingly burning budget on campaigns that never should’ve gone live. You’ll learn:
If your Google Ads feel messy, mismanaged, or mysteriously quiet—this episode will show you what’s going wrong, and how to fix it. | |||
| Why You Could Be Paying More Than Your Competitors for the Same Clicks in Google Ads | 13 May 2025 | 00:04:46 | |
🎧 Clicks & Clarity with Claire — Episode: Why You Could Be Paying More Than Your Competitors for the Same Clicks in Google Ads In this episode, Claire Jarrett unpacks one of the most misunderstood aspects of Google Ads: why some advertisers pay drastically more for the same clicks. Discover how Google’s obsession with relevance shapes ad pricing, and why Quality Score — an often-overlooked metric — could be silently draining your ad budget or boosting your ROI. Claire breaks down how Google rewards advertisers with cheaper clicks and how you can turn the algorithm to your advantage. If you’re spending on Google Ads without understanding Quality Score, this episode is your wake-up call. 🖥️ Learn more or book a call at clairejarrett.com | |||
| Are Your Ads Attracting Bargain Hunters? How to Spot and Stop Low-Quality Leads | 11 May 2025 | 00:06:19 | |
In this episode of Clicks & Clarity with Claire, we're diving deep into a common Google Ads headache: attracting bargain hunters and low-quality leads that drain your budget without delivering results. Claire Jarrett reveals how Google's algorithm often chases easy clicks, leading to inflated conversion numbers and frustrated sales teams. You'll learn exactly how to spot the red flags in your search terms report, identify misleading conversions, and tighten your targeting to attract serious buyers instead of casual browsers. Discover practical strategies including precise keyword targeting, aggressive use of negative keywords, and crafting ad copy that naturally filters out bargain hunters. Claire also shares insights on aligning your landing pages with your ads, choosing bidding strategies that prioritise quality over quantity, and structuring your campaigns to clearly separate branded from non-branded traffic. If you're tired of wasting money on clicks that never convert, this episode will give you the clarity and actionable steps you need to transform your Google Ads campaigns into powerful lead-generation tools. Tune in now and learn how to stop attracting bargain hunters—and start attracting profitable customers instead. | |||
| The Geographic Targeting Trap: Why Going Too Broad Is Hurting Your Results | 08 May 2025 | 00:07:03 | |
In this episode of Clicks & Clarity with Claire, we're uncovering a common Google Ads mistake that's quietly sabotaging your results: overly broad geographic targeting. Claire Jarrett explains why targeting too large an area can quickly drain your budget, attract irrelevant clicks, and deliver leads you can't realistically serve. You'll discover why broader isn't always better—and how narrowing your geographic targeting can dramatically improve your ROI. Claire shares practical strategies for defining your ideal service area, segmenting campaigns by region, and creating location-specific ads and landing pages to boost relevance and quality scores. You'll also learn how precise geographic targeting combined with strategic keyword selection and aggressive negative keyword usage can significantly enhance your campaign performance. If you're tired of wasting budget on clicks from areas you can't serve, this episode will show you exactly how to tighten your targeting, optimize intentionally, and ensure every dollar counts. | |||
| The Truth About Google's 'Maximize Conversions' Setting: Is It Right for You? | 01 May 2025 | 00:07:02 | |
In this episode of Clicks & Clarity with Claire, we're diving deep into one of Google's most popular—and misunderstood—bidding strategies: 'Maximize Conversions'. Claire Jarrett reveals the hidden pitfalls behind this seemingly straightforward setting, explaining why it can sometimes lead to wasted budgets, poor-quality leads, and disappointing results. You'll discover exactly when 'Maximize Conversions' is the right choice for your business—and when it could quietly sabotage your campaigns. Claire shares practical insights on the importance of having sufficient conversion volume before activating this strategy, and why precise conversion tracking is absolutely essential to avoid Google's algorithm optimizing for low-value actions. You'll also learn how to structure your keyword strategy effectively, manage your budget carefully, and why regular monitoring and strategic adjustments are crucial to making 'Maximize Conversions' work for you. If you've ever wondered whether Google's 'Maximize Conversions' setting is truly delivering the results you need, this episode will give you the clarity and confidence to make informed decisions—ensuring every dollar you spend counts | |||
| Why Your Competitors Are Clicking Your Ads (And How to Stop Them) | 28 Apr 2025 | 00:07:13 | |
In this episode of Clicks & Clarity with Claire, we're uncovering a hidden issue quietly draining your Google Ads budget: competitor clicks. Claire Jarrett reveals why competitors might be clicking your ads—whether out of curiosity, competitive research, or deliberate sabotage—and how these clicks can waste thousands of dollars each month. You'll learn practical strategies to identify and stop competitor clicks, including IP exclusions, third-party click fraud prevention software, strategic keyword targeting, ad scheduling adjustments, geographic targeting, and careful remarketing setup. Claire also emphasizes the importance of regularly monitoring your click data, promptly reporting suspicious activity to Google, and proactively protecting your ad spend. If you're tired of seeing your budget drained by competitor clicks, this episode will show you exactly how to take control, protect your ads, and ensure every dollar counts. | |||
| Why Your Sales Team Hates Your Google Ads (And How to Fix It) | 24 Apr 2025 | 00:04:51 | |
In this episode of Clicks & Clarity with Claire, we're tackling a hidden source of frustration in many businesses: the disconnect between your Google Ads campaigns and your sales team's expectations. Claire Jarrett reveals why your sales team might secretly resent your Google Ads strategy—often due to unqualified leads, wasted time, and unclear targeting. You'll discover actionable strategies to bridge this gap, including how to target high-intent keywords, leverage negative keywords effectively, and craft ad copy and landing pages that clearly communicate who your ideal customer is (and isn't). Claire also highlights the importance of prioritising lead quality over quantity, setting up detailed conversion tracking, and maintaining regular communication with your sales team to continually refine your approach. If you're tired of your sales team chasing leads that never convert, this episode will show you exactly how to align your Google Ads strategy with your sales team's needs—transforming frustration into collaboration and results. | |||
| When Google Says ‘Learning Phase’ — What It Really Means for Your Budget | 20 Apr 2025 | 00:04:33 | |
Everyone’s seen it: that quiet grey label that says “Learning.” But behind the scenes, Google is testing random combinations, guessing what might work — and using your ad spend to do it. In this episode, Claire exposes what the learning phase really means, why it silently wrecks small-budget campaigns, and how to spot when your money’s being wasted. You’ll learn:
If your Google Ads are “running” but not converting, this episode is your wake-up call. Clarity leads to clicks. Clicks lead to customers. | |||
| Competitor Bidding: The High-Risk Strategy That's Draining Your Budget | 17 Apr 2025 | 00:05:13 | |
In this eye-opening episode of "Clicks & Clarity with Claire," host Claire Jarrett tackles the controversial topic of competitor bidding in Google Ads. Drawing from her extensive experience in auditing and optimizing campaigns, Claire reveals why this seemingly clever strategy often backfires, draining budgets and yielding poor results . Claire breaks down the risks associated with aggressive competitor bidding, including inflated costs per click, low Quality Scores, potential legal issues, and wasted ad spend . She shares real-world examples of campaigns gone wrong and provides actionable alternatives to improve ad performance without resorting to risky bidding tactics . Listeners will learn smarter approaches to Google Ads, focusing on refining keyword strategies, improving Quality Scores, and analyzing competitor tactics effectively . Claire emphasizes the importance of highlighting unique selling propositions and optimizing campaign structures for better results . This episode is a must-listen for businesses struggling to compete in Google Ads or those considering competitor bidding as a strategy. Claire's insights will help advertisers make informed decisions, avoid costly mistakes, and develop more effective, budget-friendly Google Ads campaigns | |||
| How To Setup Affinity Audiences In Google Ads | 24 May 2025 | 00:07:56 | |
In this episode of Clicks & Clarity with Claire, we’re calling out one of the biggest mistakes in digital marketing—vague customer personas—and showing you how to replace them with data-driven audience targeting using Google Ads affinity audiences. Claire explains how to tap into real-world behaviours, interests, and lifestyles to create more relevant ads, lower your cost-per-click, and generate better-qualified leads. You’ll learn the difference between affinity and in-market audiences, when to use each, and how to layer them for smarter campaign targeting. Plus, Claire shares practical examples, setup tips, and testing strategies to help you get real results. If you're still targeting "busy mums in their thirties," it's time to upgrade your strategy. Tune in and discover how to make your marketing more human—and far more effective. | |||