Explore every episode of the podcast ClearBrand Marketing Podcast
Dive into the complete episode list for ClearBrand Marketing Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Turn Everyday Business Expenses Into 90%-Off Luxury Trips! Why You Should NEVER Get Travel Cards!
06 juin 2025
01:18:58
Think your ad budget only buys clicks? Think again.
In this episode, Alexander sits down with influencer and travel expert Julia Menez of GeoBreeze Travel.
Julia shares incredible advice that helps business owners flip everyday expenses into travel rewards—without shelling out extra cash.
Her typical client spends about $10k out of pocket... and gets over $100k in premium flights and hotels.
Yeah, you read that right: $100k in premium benefits.
In this podcast, you’ll learn…
💳 How to pick the right cards + bonuses 🧠 How to max out points on everyday spending ✈️ Tips for booking first-class flights & 5-star hotels 💼 How to use business expenses to travel for free 🔁 Strategies to transfer + stack points like a pro 🧳 How to pack, plan & earn like a travel influencer
Tune in to discover how you can earn travel rewards and unlock insane perks...all without spending an extra dime.
Timestamps: 00:00 – 🎙️ Intro 01:34 – 🏛️ Business Class Blueprint Overview 03:57 – ✈️ Business vs First Class 08:17 – 🍼 Flying Premium Seats with Kids 12:35 – 💳 How To Earn 4-5× Points 14:44 – 🗺️ 4-Step Card-Selection Framework 17:52 – 🚫 Avoiding Card Overload & Affiliate Traps 20:25 – 💵 Cash-Back vs Points (Why Points Win) 24:55 – 🗓️ Best Booking Windows 27:54 – 🏨 Hyatt vs Marriott vs Hilton 31:22 – 🔢 How Many Points Do You Need For One Trip? 31:42 – 🏆 Signup-Bonus Math & Timing 36:35 – 💼 Using Biz Expenses For Cheap Travel 38:05 – 👥 Earning Payroll Points via PayPal & Zil Money 45:58 – 🏦 Earning Miles on Savings With Bask Bank 48:00 – ✈️ Favorite Airlines & Best Award Programs 56:56 – 📸 Instagram vs Reality (The Influencer Illusion) 01:00:58 – 💸 When Paying Cash Beats Points 01:01:25 – 🌍 Google Flights Hacks for Cheap Cash Fares 01:03:00 – 🔧 Tools: Seats.Aero for Award Searches 01:06:30 – 💸 Turn Delays into Dollars (DOT & Chat Scripts) 01:08:09 – 📑 Receipts & Reimbursements 101 01:13:23 – 🛋️ Lounge Access & Best Premium Cards 01:15:16 – 🗺️ VIP Travel Help & GeoBreeze Services 01:18:13 – 💭 Final Thoughts
How To Live Without Fear, Embrace Your Darkness, & Accept Your True Self. (Mario Lanzarotti)
15 mai 2025
01:26:43
In this episode, Mario Lanzarotti shares his journey as an entrepreneur, shedding light on the misconceptions of freedom, the power of human connection, and the mental barriers of stress and suffering.
Alongside Alexander, they explore themes of alignment with purpose, the importance of rest, and the courage to face your inner darkness. They discuss the struggle for consistency, the fear of mediocrity, and how true growth stems from self-acceptance and wholeness, not scarcity.
Mario also emphasizes empathy in parenting, surrendering to a higher power, and finding clarity in business by embracing one’s fears and emotions.
What I Learned Working With Gary Vee (Mitch Slater)
02 mai 2025
01:00:51
Mitch Slater is a dynamic force in the business world, blending a sharp business mind with creative flair that elevates every project he touches. He spent 35 years as a financial advisor and decades working in TV, including working with Larry King and Howard Stern.
He’s also a social media mastermind and has had clients including Gary Vaynerchuck and Dan Swift, who started Sales Navigator at LinkedIn then launched a global training empire. Mitch has spent his life rubbing shoulders with incredibly high performers and he shares what he’s learned in this conversation.
In this conversation, he dives into the power of LinkedIn for personal branding, engagement, and relationship-building. He shares practical strategies for standing out on the platform, including the use of video and consistent interaction. Mitch also explores the traits of high performers, the value of curiosity and humility, and the importance of staying honest and human in an increasingly digital world.
Connect with Mitch on LinkedIn: https://www.linkedin.com/in/mitchslater/
Listen to Mitch’s podcast on Spotify: https://open.spotify.com/show/5RRYy7WN2jaHuqA9LcRXXz
Listen to Mitch’s podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/financially-speaking-with-mitch-slater/id1623422893
See Mitch’s YouTube videos (especially if you love Bruce Springsteen): https://www.youtube.com/@mitchslater191/videos
Timestamps 0:00 Intro: Mitch Slater 1:18 Using LinkedIn for Growth 2:30 LinkedIn Engagement Tips 14:29 Power of Personal Branding 16:49 ROR: Return on Relationships 20:47 Curiosity & Listening 26:24 Moments That Matter 31:33 Traits of Top Performers 37:02 Lessons from Failure 46:56 Leading Through Hard Times 52:08 Staying Human in Tech 58:41 Final Thoughts
Marketing Storytelling: How To Craft A Story Brand
17 avr. 2025
00:41:15
In this episode, Alexander dives into the powerful role of marketing storytelling in driving business growth. He explains how storytelling enhances brand recognition and creates an emotional connection with customers.
Using a three-act structure, he shares a storytelling framework that you can use to craft engaging narratives — starting with a strong setup, providing the right solution, and delivering a compelling offer.
He also emphasizes the importance of understanding customer motivations and pain points, building trust, and continually testing and refining storytelling strategies to achieve optimal marketing results.
Download the BrandStory Website Blueprint here: https://clearbrand.com/resources/website-blueprint/
Timestamps 0:00 Intro 1:41 The Three Act Structure 3:25 Act One: Setup (Promise) 8:55 Act Two: Action (Progress) 14:27 Act Three: Resolution (Payoff) 19:48 Applying Storytelling to Business 33:30 Storytelling Website Examples 39:49 Final Thoughts
Build A Marketing Pipeline That Brings In MILLIONS Every Year (Andrew Seidman)
27 févr. 2025
01:09:18
Co-Founder and CEO of Digital Reach, Andrew Seidman, joins Alexander to discuss what it really takes to design and execute a successful go-to-market plan.
Andrew dives into his four-pillar framework for branding, content, RevOps (data), and pipeline growth to lay out how each pillar works together to generate leads and sales.
Andrew also shares his insights on:
✅ Building trust with new audiences ✅ Making the most of your budget ✅ How AI is changing the way companies operate
If you’re looking for practical steps to improve your marketing strategy, here's how to put the right systems in place so you can grow your business fast.
Timestamps 0:00 Introduction 4:20 Going To Market 9:46 Data In Marketing 12:51 Tracking 16:10 Attribution 21:56 AI In Marketing 29:38 Building A Pipeline 36:25 Budget 42:37 Managing Pipelines 58:05 Trust In Business 1:06:06 Final Thoughts
Building A StoryBrand 2.0 (Full Review By A Former StoryBrand Guide)
13 févr. 2025
01:02:25
Building a StoryBrand 2.0 is out... but is it actually an improvement?
In this video Alexander Toth offers an honest take as a former StoryBrand Certified Guide who spent six years coaching businesses to implement this framework.
You’ll learn:
⚖️ The biggest differences between 1.0 and 2.0 ⏳ The one part of 2.0 that is actually worth your time 🧩 What's missing from the StoryBrand approach 🚫 How to avoid the #1 mistake that kills conversions
Timestamps 00:00 Intro 04:41 StoryBrand 1.0 Vs. 2.0 11:30 The Character Section 13:00 The Problem Section 17:07 The Guide Section 25:35 The Plan Section 26:45 The Call To Action Section 27:55 The Failure & Success Sections 28:49 Problems With The Framework 34:24 StoryBrand Website Breakdown 45:32 Executing A Marketing Campaign 49:21 Teaching Vs. Implementation 51:46 Getting Traffic & Referrals 56:18 Final Thoughts
In this episode, strategic marketer and sales trainer Ryan Chute joins Alexander to talk about what it really takes to lead, sell, and market effectively.
Ryan discusses how leadership and smart sales strategies drive business growth—but only if they’re built on trust and clear intent.
Tune in to learn how to remove friction, build a stronger business, and lead with purpose.
Time Stamps 00:00 Introduction 07:10 Becoming A Leader 15:07 Compliance Vs. Inspiration 21:15 Finding Motivation 24:40 On Sales & Negotiation 41:20 Mindset & Mission Statements 52:40 Categories Of Leadership 57:10 On Being Trustworthy 1:08:49 The Wizard Of Ads 1:17:40 The Importance Of Marketing 1:21:24 Final Thoughts
How To Track Marketing Performance In The Age Of Privacy (Jeff Greenfield)
17 janv. 2025
01:03:38
If you're not accurately tracking your leads and sales, you're wasting marketing dollars. In this conversation, Jeff Greenfield, founder of Provalytics, sits down with Alexander to talk through the evolution of marketing attribution and how to keep up as the internet moves away from tracking cookies and toward better privacy protections.
Jeff dives deep on topics like clicks vs. impressions, DIY attribution methods, A/B testing, and the concept of "incrementality."
Tune in to discover the best way to track your marketing activities and get the best ROI on your marketing.
In this episode Wikipedia expert Bill Beutler, founder of Beutler Ink, sits down with Alexander to discuss what it takes to get an article on Wikipedia.
Bill shares his insights on creating new articles based on Wikipedia's guidelines and shares what he's learned about how to get backlinks and manage your reputation on Wikipedia.
Timestamps 00:00 Introduction 03:09 Why Edit Wikipedia? 12:45 How PR And Wikipedia Intersect 15:46 How To Earn An Article On Wikipedia 19:18 Examples 22:17 Does News Coverage Matter? 30:09 Why It's Difficult To Get An Article 34:40 Mistakes In PR And Marketing 39:55 Funding The Wikipedia Foundation 43:12 Making Content Changes 51:25 Wikipedia Vs. AI 54:46 Brand Representation Tips 01:03:30 What Is Wikidata? 01:07:42 Final Thoughts
In this episode Alexander breaks down the foundational principles of marketing, introducing the four key laws every marketer should know. He explains how mastering these laws is essential for crafting marketing strategies that connect with customers and drive business growth. Tune in to learn how to apply these principles to create campaigns that truly resonate.
Timestamps 0:00 What Are Laws Of Marketing? 4:47 Build Memories 15:36 Maximize Availability 22:31 Reach The Market 48:04 Test & Validate
Scott Howard, founder of Moss Rock Solutions, takes us through his inspiring journey into software development and shares the key principles that helped him build a thriving business.
From cultivating curiosity and faith to making smart hiring decisions, Scott opens up about the strategies that have fueled his success. He discusses the real-world challenges of navigating a fluctuating economy, the power of coaching and mentorship, and why financial management is critical for long-term stability.
Scott also shares how to balance risk, build lasting client relationships, and set powerful goals for both personal and business growth.
You can learn more about Scott's software development company here: https://mossrock.com/
Timestamps 0:00 Introduction 7:05 Self Development And Curiosity 9:40 Learning: A Lifelong Journey 13:04 Faith In Business 16:36 Navigating Challenges And Opportunities 22:37 The Hiring Process 32:42 Balancing Risk Vs. Growth 42:17 Coaching And Mentorship 48:26 Setting Goals 56:38 Why Checklists Are Awesome 1:04:36 Understanding Growth 1:10:05 Client Relationships 1:18:31 Building Financial Resilience 1:23:45 Final Thoughts
How To Rank #1 On Google: SEO Tips (Brandon Leibowitz)
21 nov. 2024
01:17:17
Brandon Leibowitz, founder of SEO Optimizers, explains the key strategies for ranking on Google’s first page. He talks through blogging, high-quality backlinks, on-page optimization, and AI’s role in SEO.
Brandon advises against relying on AI-generated content for final drafts and stresses the need for accuracy and fact-checking when writing with AI. He also shares insights on technical SEO, content creation, and how to acquire backlinks the right way.
Timestamps 00:00 Introduction 04:18 Marketing Strategy Overview 06:01 What is SEO and Why It Matters 07:17 SEO Rankings: Key Metrics 08:24 How to Rank on Google + AI’s Role 11:08 Content Length for Landing Pages & Blogs 12:30 Recommended SEO Tool: Surfer SEO 13:39 SEO Tools vs. Google 17:53 AI’s Impact on SEO 22:53 Adapting to Google Algorithm Changes 29:04 Backlink Strategy at SEO Optimizers 33:11 Backlinks: What to Avoid 40:40 Taking Google’s statements with a grain of salt 43:08 Building Backlink Strategies for Clients 46:08 Staying Relevant in SEO 50:05 Blog Update Frequency 51:06 Internal Linking for Blogs 53:53 Good Anchor Text in SEO 56:07 Using Link Whisper for SEO 57:42 Backlink Outreach Strategies 1:08:04 Offering Value for Backlinks 1:10:25 Other Ways to Improve Rankings 1:14:09 SEO as a Long-Term Strategy 1:15:35 Final Thoughts
Launching A Supplement Brand + Faith, Family, and Fitness (Rob Diepersloot)
08 nov. 2024
01:25:55
Rob Diepersloot, founder and CEO of WonderCow, shares how he went from dairy farming to launching a colostrum supplement company. We discuss some of the issues they've had to overcome and how his faith, family, and fitness keep him grounded and motivated.
Timestamps 00:00 Intro 01:21 Seven Generations Of Dairy Farming 12:12 How To Be A Good Family Man With A Business 21:55 What Is Colostrum? 32:00 Launching A Colostrum Brand 49:58 How To Build Resilience 57:02 Faith & Gratitude 1:01:56 Fitness Makes Life Better 1:06:24 Making Time For What Matters 1:09:13 Lessons In Leadership 1:14:18 Quotes Rob Collects 1:18:40 Where To Find WonderCow (And Why It's So Good)
In this video, Eric Brown, CEO of GO2 Delivery, dives into his journey of building multiple companies, sharing hard-earned lessons on leadership, cash flow, and personal growth.
He covers strategies for hiring, delegation, balancing work with family, and the importance of embracing mistakes. If you're ready for actionable insights on entrepreneurship and personal development, Eric delivers.
Timestamps 00:00 Intro 02:08 Eric's Entrepreneurial Journey 04:13 Finding Freedom 06:20 Milestones of Success 09:58 How Leadership Changes Beyond a Million 13:22 Expanding Business Horizons 17:25 Keys To Growth 20:01 Finding The Right Niche 27:08 Gaining Momentum 33:45 Marriage, Time, And Entrepreneurship 35:32 Practical Cash Flow 40:01 Business Metrics 43:43 Identifying The Need For Change 49:12 Personality Profiles In Business 59:30 Hire People Better Than You 1:03:45 Mistakes Are Gifts 1:10:44 New Hires And Expectations 1:12:18 Overcoming Long-Term Barriers 1:16:16 Align Purpose And Passion 1:28:29 Balancing Work And Family Life 1:37:25 Final Thoughts
6 Steps To Build A Healthy Business (Stephanie Everett)
10 oct. 2024
01:22:24
Stephanie Everett, Chief Growth Officer and Business Coach at Lawyerist, shares the 6 principles she teaches businesses to grow in a healthy and sustainable way.
She covers topics ranging from the mindset of the owner, to how to set a clear vision and hire a stellar team, plus why she hates hourly billing and what you should do instead.
Timestamps 00:00 Highlight and Intro 01:51 Stephanie Everett's Journey to Lawyerist 04:58 Transitioning to Ownership and Leadership 09:41 Merging Companies 16:53 Coaching at Scale: A New Approach 23:32 Building a Healthy Owner Mindset 33:36 Defining a Clear Vision for Your Business 44:32 The Importance of Team Values 50:46 How To Find Great Employees 54:32 Attracting and Retaining Ideal Clients 1:05:17 How To Get Off Hourly Billing 1:09:47 Implementing The Right Systems and Technology 1:19:10 Final Thoughts
How To Stay In Business During A Crisis (Fred Loucks)
26 sept. 2024
01:21:14
Fred Loucks shares his journey from working in single-family residential construction to buying Dunn & Stone Builders and surviving during the pandemic. He also talks about the need for businesses to prioritize creating a positive work environment and how they can help their employees look forward to coming to work. He highlights the importance of systematizing processes in the construction industry to improve efficiency and reduce waste.
Timestamps 00:00 Introduction and Background 03:08 Implementing Supply Chain Management Strategies 07:59 Buying the Business 19:03 Navigating the Challenges of COVID-19 26:20 Dealing with Rising Construction Costs 29:27 Honoring Contracts, Even When It's Hard 37:44 The Mindset of a Business Owner 44:26 Taking Care of Employees and Building Trust 50:59 Transitioning from Survival Mode to Growth Mode 53:17 Buying Out a Co-Owner 55:02 Using Story to Build Better Processes 58:55 Creating a Positive Work Environment 01:03:59 Systematizing Processes for Efficiency 01:07:24 Putting Customers First
How To Use Trademarks To Protect Your Brand (J.J. Lee)
12 sept. 2024
00:49:38
J.J. Lee is the founder of Trademark Lawyer Firm. He's been practicing trademark law for over 15 years and has successfully registered over 7,000 trademarks.
We discuss trademarks, branding, and what a trademark does and doesn't protect.
Timestamps 00:00 Introductions 1:35 Trademarks And Branding 7:04 Trademark Protection And Enforcement 10:48 The Risks Of Choosing A Bad Trademark 16:18 Could Elon Musk Register A Trademark For X? 19:19 The Jack Daniels Case 23:35 Trademarks, Free Speech, And Parodies 30:35 Trademarks And Business Value 38:49 The Process Of Trademark Registration 46:45 Final Thoughts
Get More Sales By Leveraging ROI Recapture (Connor Dube)
29 août 2024
00:40:29
In this episode, my guest is Connor Dube, multi-time entrepreneur and host of the B2B Mentors podcast. He shares how to leverage ROI recapture to get more sales from leads you already have.
Timestamps 00:00 Introduction 02:04 Selling Is Not Telling... Selling Is Helping 04:45 A Marriage Story: Sales And Marketing 06:05 Markets Vs. Sales: Understand Your Customers 08:14 What's Your Customer's Pain? 11:19 The 333 Rule 17:10 ROI Recapture 22:30 Dark Social 25:57 The 4 C's 38:04 Final Thoughts
0:00 - Intro 4:30 - Networking In Podcasting 7:36 - Why Podcast? 10:25 - Importance Of Organization 12:45 - Who Are Business Podcasts For? 16:54 - The Importance Of Commitment 22:05 - Is Your Podcast Growing? 23:27 - Setting (And Keeping) Commitments 31:04 - The Podcasting Industry 35:03 - The Future Of Podcasting 38:45 - Taking The Digital Landscape
Struggling to keep up with the fast-changing marketing landscape?
Agile marketing creates space for the flexibility you need to adapt and thrive in competitive industries.
Join Andrew Burrows as he shares insights on the future of marketing and the benefits of agile approaches. After this podcast episode, you'll understand:
What agile marketing is and why it’s right for your business
What agile marketing systems look like in practice (and why they’re so useful)
Why agile marketers are more prepared for future success than marketers using other methods
Listen now to discover how agile marketing increases flexibility, speed, and effectiveness to get you better marketing results.
Discover incredible tips for copy that sells and start connecting with customers on a deeper level.
In this podcast episode, gain invaluable insight from conversion expert Talia Wolf about how to use emotions in your marketing copy effectively. You'll learn:
How to identify audience pain points and use them to create language for copy that really converts
How to use emotion to sell to your audience (without being manipulative or sounding like a door-to-door salesman)
Strategies for testing which copy connects with your audience the best
Emotional copy helps you form deep, memorable connections that engage with readers on a personal level. Understanding your audience's needs and emotions is key to writing copy that converts.
Chapters:
0:00 - Intro 6:30 - The Value Of Testing 10:00 - The Relationship Between Emotion & Data 13:21 - Avoiding Deception In Copy 15:40 - How To Create A Call To Action 21:15 - How To Leverage Relationships Through Copy (For More Conversions) 25:00 - Connecting With Analytical Minds Through Emotion 27:50 - The Future Of Emotional Copywriting 31:20 - How To Optimize Copy 39:15 - The Writing & Conversion Process 51:55 - Final Thoughts
0:00 - Intro 14:20 - Who Should Be Podcasting? 19:38 - How Do You Choose A Podcast To Target? 26:10 - What Do You Get From Podcasts? 35:30 - How To Pitch Podcasts & Shows 38:00 - Tips For Getting On Other Podcasts 45:40 - Final Thoughts
0:00 - Intro 7:30 - Frameworks 12:40 - “The 5 P’s To Freedom” 19:05 - Importance Of The Process 22:37 - Loom As A Systems Tool 26:54 - Importance Of People 30:42 - Can Systems Change People? 33:25 - Can Systems Increase Motivation? 37:35 - Can Systems Make You More Money? 41:20 - Final Thoughts
The marketing landscape is changing as easy-to-use AI tools like ChatGPT come into play.
Creating a single piece of great content once took hours, but now takes just minutes.
It has lots of marketers wondering: Are these tools going to replace us? What’s going to happen to our industry?
But AI isn’t a threat to the marketing industry. It’s a massive advantage.
Learn how AI software lets you do more while getting better results for clients in this interview with David Forman. You’ll discover…
How you can use AI chat software to quickly create rich, engaging content from scratch to generate more leads online
How to work with AI to improve and optimize your existing marketing content
Tips for generating effective code, copy, and imagery with AI software (that you can actually publish)
Companies that embrace AI today prepare themselves for success tomorrow.
Learn how to integrate the power of new AI programs into your current workflow and see a difference in your results right away.
Learn more about what David and his team are doing at ClarityCreative here
Chapters:
0:00 - Intro 4:34 - What Is Chat GPT? 9:10 - AI & Marketing 17:20 - Ethics Of AI Marketing 24:35 - Tips For Using AI 30:08 - Improving Content With AI 33:55 - Future Of AI Tools 37:15 - Does Google Have AI? 42:10 - Final Thoughts
To be remembered, your message needs to connect with your audience — and stick out from the crowd.
But how can you stay creative AND stand out when so many other companies are marketing using the exact same tactics you are?
Learn how to identify creative messaging opportunities and use them to enhance your marketing for more sales in this interview with Jake Rosenberg of Krete.
You’ll understand…
How to use feedback from customers to shape your marketing messages
How to capitalize on creative opportunities that get more people to recognize your brand
How to choose the creative message that best fits your business approach
When your message connects with people on an emotional level, they’re more likely to remember you, meaning they're more likely to purchase.
Find out how you can use creativity in your marketing to make lasting impressions and get more sales in this podcast episode.
0:00 - Intro 4:25 - How To Appeal With Creative Messaging 11:20 - Choosing A Message 20:17 - The Price Of Hiring Talent 23:55 - Using Video To Tell A Story 26:22 - Using SMS For Creative Marketing 36:50 - Final Thoughts
0:00 - Intro 11:22 - The Value Of Good Data 13:30 - An Example 20:27 - Two Reasons People Want Your Product 22:50 - Using Data To Adapt To Change 30:20 - How To Implement 35:05 - How To Track Improvement 38:25 - The Importance Of Gathering Internal Feedback 40:30 - The Changing Landscape Of Data Usage 50:55 - Final Thoughts
0:00 - Intro 6:25 - What Is Incentive-Based Marketing? 19:07 - Choosing An Incentive For Your Business 25:10 - Incentivizing Through Social Media 36:30 - Final Thoughts
0:00 - Intro 6:05 - Messaging & Cash Flow 11:15 - Most People's Biggest Mistake 13:36 - Growth Strategies 16:50 - Quantifying Growth 20:20 - How To Connect W/ People 24:39 - Future Of Marketing 26:58 - How To Be Memorable 28:00 - Leveraging The Process 30:20 - Why Use Video? 32:28 - Staying Authentic 35:49 - How To Scale 39:30 - Final Thoughts
Charge What You’re Worth & Get Bigger Clients (Ann Carden)
17 janv. 2023
00:59:47
You set your prices based on what you think is fair. But do they really reflect all of the experience you bring to the table?
Most business owners offer much more value than they realize, while charging less money than they should.
Join Josh Ramsey and Ann Carden in this podcast episode to learn how to use your existing skills and strengths to charge higher prices and attract bigger clients.
You’ll discover:
Why many entrepreneurs don’t realize they should be setting higher prices
How to identify your business strengths (and leverage them for more money)
Where to find bigger clients (and how to actually connect with them)
This week, learn to set objective prices that earn the money you really deserve.
0:39 - Intro 3:30 - The Revenue Model 4:27 - Pricing Structure 7:05 - Identifying Your Potential For Success 8:55 - The Importance of The Audience 10:53 - Assessing Your Market Value 17:52 - Transforming Your Business 24:00 - Payment Systems 27:27 - Being Resilient 35:37 - Setting Prices 39:27 - Does Value Have A Ceiling? 42:34 - Leveraging LinkedIn 55:13 - Final Thoughts
How To Increase Revenue With YouTube & Social (Brenden Kumarasamy)
03 janv. 2023
00:39:14
You can’t grow your business if people don’t know who you are. Using social media the right way boosts your credibility, increases exposure, and creates confidence in your business.
But how can you grow your following on YouTube and LinkedIn if you’re showing up late to the game?
Join Josh Ramsey and Brenden Kumarasamy, founder of MasterTalk, to learn how to turn your LinkedIn profile or YouTube channel into a lead-generating machine.
In this episode of the podcast you’ll discover:
How often you should post so that you aren’t annoying (and losing) followers
How to choose which content to post, so that you make the best first impressions and a positive social impact
How to reward engagement and stay top-of-mind with followers (even the most casual ones)
This week, learn how to post on LinkedIn and YouTube like a pro to increase your credibility, and get more leads.
Using Story To Drive Engagement & Capture Attention Without Sounding Salesy (Danny Brassell)
27 déc. 2022
00:45:01
Isn’t it frustrating when you know you have a great idea, but no matter how hard you try to share it, nobody will hear you out? And in the business world, when people don't listen, they don't buy.
It doesn’t mean your idea needs to change, but it does mean the conversation needs to be approached from a different angle.
Learn how to capture your listener’s attention and create a positive impression they’ll never forget with Josh Ramsey and Dr. Danny Brassell. In this in-depth conversation they discuss how to use written and spoken story to captivate the mind.
Here’s what you’ll learn in this episode:
How to use story in public speaking to create a real emotional connection so prospects trust you instantly and buy more
Persuasive strategies you can use to attract support from others (without coming off like a used car salesman)
A 3-part formula to reliably hook your listeners in 5 minutes or less (and keep them listening until you're finished)
In this week’s episode, learn to use story in a way that makes people listen and take action so you get better marketing results.
Shopify Tips For eCommerce Marketing (Kurian Tharakan)
16 déc. 2022
00:41:41
Is your e-commerce product not selling as much as it should? You know it will help people, but they’re just not buying. That feeling gets old fast.
Find out what’s happening and how you can fix it in today’s expert interview with Kurian Tharakan, a Shopify marketing specialist.
Here’s what you’ll learn in this episode:-
How to take an investigative approach to marketing that helps you figure out what works and what doesn’t (so you can be confident you’re doing what works)
How to separate the roles of marketing and sales so that team members can get better results (better results = more sales, more customers helped, and more smiles on your face)
How to use every aspect of your offer to stand out and increase conversions (people need what you sell — every “conversion” is a life you helped change for the better)
Discover Shopify-focused e-commerce tips that help you attract more leads and sales. Imagine waking up every morning and seeing $$$ Shopify account.
Every great company should be able to point to its own work as an example of excellence.
In this episode, Alexander Toth and Josh Ramsey continue their discussion about the factors that shape the culture at ClearBrand. You’ll discover:
The rest of ClearBrand’s core values
The research that shapes and informs our perspective
How ClearBrand defines, tracks, and measures results for clients
Teams who want the best results have to be willing to compete with their past work if they want to raise the bar of excellence every time they complete a project. Company values are a useful tool for tracking continuous improvement and progress toward your goals.
Learn how ClearBrand uses them to create an environment that enables our team to help our clients succeed in this podcast episode.
If you want to attract great talent, you have to establish excellent company culture.
In this episode, Alexander Toth and Josh Ramsey discuss research on company culture, how we created ClearBrand's, and why it’s important to be deliberate when crafting a mission statement and values. You’ll learn about:
What companies gain by curating their values over time
How clear company values can help leaders make or break hiring decisions
ClearBrand's Core Values and why they were chosen
When employees quit, they aren’t giving up on the job. What’s really happening is that they’re firing their bosses.
Learn what goes into creating an environment that employees are excited to be a part of in this week’s podcast.
Inbound Sales - Pros, Cons, and Why It's Vital To Growing Your Company
22 nov. 2022
00:50:33
Inbound sales is a fantastic way to get more revenue. But you need a good sales process to close deals!
Increasing revenue doesn't end with your marketing, it ends with your sales team. In this podcast, Alexander and Josh discuss the pros and cons of inbound sales. And how to do it well.
Writing Content That Converts (feat. Shondell Varciana)
08 nov. 2022
00:49:26
The goal of great content is to bridge the gap between the products you have and what your clients want. That means the key to great copy is getting to know your audience.
Join Shondell Varciana, founder of Varci Media, and your host Josh Ramsey as they discuss the intricacies of copywriting and how to produce convincing content that converts.
You’ll discover:
How to identify your audience and recognize their paint points
The secrets to producing solution-oriented copy that stays focused on the user
How to identify and select topics for high-engagement blog content
Understanding where your customers are looking for solutions and being there is one of the best ways to learn about your audience and maximize availability. Learn why in this week’s podcast.
Reach More People (With Effective Marketing & Advertising)
01 nov. 2022
00:57:29
If you want your company to grow, you need to reach the market. But what does “reaching the market” really mean?
Examine the answer with Alexander Toth and Josh Ramsey in this week’s podcast as they look beyond how to market products and services and examine why we use specific techniques in the first place.
In this episode you’ll learn…
The difference between targeting users vs. targeting uses
Why marketing to a “niche” audience isn’t the most effective way to find leads
How to make a lasting impression that gets your company noticed
It’s impossible to improve how things are done without understanding why we do them in the first place. Learn to ask the right questions and start seeing better results right away.
Project Management Essentials (Top 3 Skills You Need)
25 oct. 2022
01:17:16
Managing a project can be frustrating, stressful, and confusing. There’s so much project managers have to do, and the time it takes to do everything adds up fast.
But with the right prep and planning, you can get more done in less time.
In this week’s podcast, join Alexander Toth and Josh Ramsey to discover the keys to managing projects effectively. You’ll learn…
The difference between internal/external roles for project managers
How your project manager’s style influences your brand’s identity
Why project managers shouldn’t take over responsibilities for other roles
Maximize efficiency so that you can start optimizing your own marketing systems and see superior results today.
95% of customers don’t intend to buy today. So how can you get their attention and convert them to paying customers?
Join Alexander Toth and Josh Ramsey to learn why building memories is fundamental to extending reach and attracting those who aren’t planning to buy right this minute. You’ll understand the answers to questions such as…
How does advertising really work and what’s the point?
What’s the difference between advertising that works and advertising that doesn’t?
Who should you be targeting?
Making sure leads are aware of your company and what you have to offer is a great way to give yourself a competitive edge against other businesses. Discover how your company can access a bigger audience than ever before in our latest podcast episode.
How to Increase Sales by Maximizing Your Availability
04 oct. 2022
00:57:51
So many companies focus on WHAT to do for their marketing, that they lose sight of WHY they’re doing it.
Join Alexander Toth and Josh Ramsey as they explain availability in marketing and why it’s such an important factor for scaling companies. You’ll learn:
How to maximize brand exposure by increasing availability
The difference between availability and reach
How to use SEO to boost your brand’s availability
Knowing where customers go when they’re looking for your product or service is key to increasing your brand’s availability. Discover how your company can show up when and where people need you in our latest podcast episode.
You want to find bigger clients. Most entrepreneurs do. Bigger clients mean bigger sales, and bigger sales means faster growth for your company, right?
At first glance, the idea is attractive and the logic seems sound. But take a closer look and it all falls apart.
In this podcast episode, Alexander Toth takes a critical stance against the idea that finding bigger clients is the best way to scale quickly. You’ll learn:
Why no company should rely on a small number of large clients to drive growth
How to grow consistently and scale fast without relying on bigger companies
About the “Pareto Principal” and whether it really applies to sales
Learn the secrets you need to scale your company quickly and consistently in the latest episode of our podcast.
Most of us wouldn’t say it aloud. But if we’re being honest with ourselves about paying for marketing, many of us want results cheap and fast. “Marketing Gurus” will tell you that it’s easy, that you can achieve viral marketing success today. But is it true?
In this podcast episode, Alexander Toth dives into the data around marketing techniques that drive growth – both long term and short term. You’ll learn…
What realistic results can you expect to see from your marketing techniques?
How fast can you see results from SEO?
Why do marketing gurus push so many companies to try viral marketing?
Can you really go viral on social media?
Spending money on marketing and not seeing results is infuriating. But bigger investments net bigger returns. No matter the size of your company’s resources, here’s how to make the most of both your time and your marketing budget to get the results you desire at the pace you choose.
Is Seth Godin Wrong About Customer Relationships? (Marketing Myths)
30 août 2022
00:24:01
What’s the most important part of a customer’s relationship with your company? Most marketing experts will tell you “trust.” But is it true?
In this week’s episode, R. Alexander Toth discusses why how often your clients think about your company is more important than what they think. You’ll learn:
What is mental real estate?
How can your company occupy more of it?
How do the biggest companies use mental real estate to their advantage?
Does differentiation really get you more sales?
If your goal is to maximize your company’s share of mental real estate, you want people thinking about your product for as many reasons as possible. Understanding why people buy your product is key to aligning your marketing with your customer’s motivation.
How To Increase Customer Loyalty (Marketing Myths)
23 août 2022
00:18:58
Struggling to build customer loyalty? You might be approaching the issue from the wrong perspective.
In this week’s episode, R. Alexander Toth talks about what customer loyalty really means. You’ll discover:
How much you can truly influence customer loyalty
The relationship between loyalty and market share
How to increase perceived customer loyalty
What more loyalty for you means for your competitors
Understanding the meaning and impact of customer loyalty can play a pivotal role in shaping your marketing strategy. Learning about it will ensure you’re not leaving revenue on the table.
Webinars: Everything You Need To Run The Perfect Webinar
16 août 2022
00:44:13
Webinars make great marketing tools with effective planning and implementation.
In this podcast episode, ClearBrand CEO R. Alexander Toth reveals why. Tune in to find out:
How to improve webinar attendance and engagement
When (not) to charge webinar entry fees
How to prepare for all possible tech issues
Why webinars have become the new seminars
Webinars that don’t receive proper planning won’t get you more leads. They just waste time and resources. Learn how to get the most out of every webinar in this week’s podcast.