Circular Economy Podcast – Details, episodes & analysis

Peter McCafferty works on Zero Waste Scotland’s Circular Economy Business Support Service (CEBS). These services were launched back in 2017, and since then, Peter has worked with over 200 SMEs and large organisations, so he’s got a wealth of experience and insights to share with us, especially on the fuel and friction around the circular economy. Zero Waste Scotland is a not-for-profit environmental organisation funded by the Scottish Government and the European Regional Development Fund. Its purpose is to lead Scotland to use products and resources responsibly, focusing on where it can have the greatest impact on climate change. It aims to both inform government policy, and to motivate individuals and businesses to embrace the environmental, economic, and social benefits of a circular economy. Peter has over 13 years of experience of working in sustainability and resource management, and his role involves working with individual businesses to identify, shape and develop circular and sustainable business ideas through a mix of 1-1 coaching and engagement, as well as facilitating bespoke support via Zero Waste Scotland's dedicated CE Framework. Our discussion includes: What’s the big ‘why’ behind ZWS, and in a practical sense, how does it provide support for businesses in Scotland that want to adopt circular solutions? What kind of things are providing the ‘fuel’ for the circular economy, and why digital solutions are coming to the fore as key enablers of circularity. We discuss some of the barriers to circular approaches, including regulatory challenges, scaling issues, and underestimated waste reduction potential. These days, we’re all living in a VUCA world – volatile, uncertain, complex and ambiguous - and we discuss the importance of systems thinking, especially in getting to grips with the challenges of implementation and addressing complex global issues. We share our thoughts on the ongoing struggle with language and interpretation of circular economy, and Peter talks about the increasing focus on carbon footprinting and net zero policies, and how seems to be getting in the way of conversations for circularity.

Award-winning documentary film maker Rubén Abruña helps us dig into one of the oldest problems in civil society… All around the world, there are serious problems caused by the various ways we deal with our toilet waste – all the poop and pee we humans create every day. We waste drinking water - Flushing toilets use massive amounts of water – for example, in a country like Switzerland, each person will flush over 40 litres a day down the toilet. Often, the sewage from water toilets is mixed with household waste water, so it’s now contaminated with microplastics, cleaning chemicals, contraceptives and drug residues. And then, in most western societies, all that liquid waste is then mixed with industrial waste. So now we’ve got massive volumes of pretty toxic stuff to try and clean up, and separate into drinkable water and solid waste. In developing countries, millions of people still use open toilets, or have to defecate on the land around their houses. So here, there are massive issues with disease and vermin, and in some areas, even a safety risk from predatory animals. What’s more, we’re wasting precious resources, too. Our human pee and poop contains valuable nutrients, including significant quantities of nitrogen, phosphorus and potassium – NPK - the key elements that we need to growing food and other crops. Instead, we’re using expensive fossil fuels and synthetic chemicals to provide these macronutrients. Back in his homeland of Puerto Rico over 20 years ago, Rubén Abruña experienced a sanitation epiphany when he sat on a dry toilet for the first time. He was amazed that he could poop using no water, leaving no stink, and that the deposit could be safely composted into fertilizer, without polluting the environment. It drove him nuts that more people were not doing the same, and this prompted him to make the award-winning film “Holy Shit: Can Poop Save the World?” Rubén has over 30 years of experience in the film, television, and radio industries. He has written, produced, directed, and edited numerous documentaries, broadcast journalism stories, and educational programs in New York, San Juan, Miami, and Zürich.

How do we draw people towards a deliciously sustainable future? In this episode, we’re going off at a slight tangent: to explore how we can bring people into this world, to feel they have agency and to see an exciting, meaningful future where we do better, with less. We’re going to hear about a way of telling stories – that could be fiction to help people understand circular solutions, or it might be stories to help them imagine how circular products and services work in real life, helping them see how that’s more fulfilling than buying yet more stuff and adding to the problems of waste and pollution. Alex Holland is the Founder of SolarPunk Stories, and has worked as a journalist in the UK, Venezuela and India. Alex has an MA in Leadership for Sustainable Development and created the world's first Tea Pub which was also Crowdcube's most-shared startup. SolarPunk is a much more optimistic genre than dystopian fiction – it’s more like the Thrutopian concept set out by Professor Rupert Read in an article for the Huffington Post, a few years ago. Utopias are too fantastical, whereas dystopias can be useless, even dangerously doom-mongering. Instead, we can create thrutopias: stories that help us see a way through the challenges we face, that help us build a vision for the future we want to be part of: a regenerative, fair and inclusive future that we can be proud of. Stories that help us to imagine, to feel what it would be like, and to design the political and economic systems to get us through.

“Have good stuff, not too much, mostly reclaimed, care for it, pass it on”. Catherine Weetman talks to Sandra Goldmark in the United States. Sandra is a designer, teacher, and entrepreneur whose work focuses on circular economy solutions to overconsumption and climate change. She is the author of Fixation: How to Have Stuff without Breaking the Planet, published in October 2020. Sandra is also an Associate Professor of Professional Practice in Theatre and Director of Sustainability and Climate Action at Barnard College. In 2013, Sandra founded Fixup (formerly Pop Up Repair) and began operating short term repair shops, and educational repair and reuse events, around New York City. We talk about Fixup, and Sandra’s new book, Fixation:

We round up themes from the last nine episodes, exploring how data is the key to solving problems of waste and underused assets, and why aligning values with your customers is important. Plus, Catherine is celebrating publication of the new edition of her award-winning A Circular Economy Handbook, and shares a code so you can save 20 percent on the print or e-book, worldwide.

Rob Thompson, of Odyssey Innovation in the UK, is an Multi-award winning Innovator, a Marine Conservationist, and a Social Entrepreneur. Rob started Odyssey Innovation to find a way to create value out of beach litter and marine plastics, and is now recycling those plastics into kayaks and other useful products. Rob also supports the Paddle for Plastic campaign.

Zaqiya Cajee is a young entrepreneur in the UK who has set up a not-for-profit scheme. SwopItUp helps young people to swap their fashionable clothes, so they can experiment with different trends, colours, shapes and so on, without being part of the throwaway culture – and save money! We’ll hear how SwopItUp is developing technology to engage users and to help overcome the challenges of distancing during lockdow, to reduce the risk of the virus spreading via the clothes, and to track and analyse swapping trends.

We talk to Lieke van Kerkhoven, Co-founder of FLOOW2 Healthcare. Lieke aims to drive the global change towards a circular economy, by bringing the innovative concept of sharing to the healthcare sector. FLOOW2 is a business that helps other organisations to share all sorts of resources. It helps ‘intensify’ resource loops, so we can get more use and productivity out of many different kinds of resources, everything from equipment to staff. Back in 2012, FLOOW2 Healthcare became the first sharing marketplace for healthcare organizations, making it easy to share equipment, services, facilities, knowledge and skills within, or between organizations. Lieke has a professional background in healthcare. She studied medicine and over the following 10 years, she held managerial and organizational positions in healthcare organizations in The Netherlands and abroad. She experienced first-hand how much organizations can benefit from sharing their assets, in the first place financially, and also socially and environmentally.

In this episode, Catherine talks to Dan Dicker,the Founder and CEO of Circular&Co, the new brand name for ashortwalk Ltd and rCUP®. Dan began his career as a product designer at Dyson, but had a strong desire to live and work a short walk from the sea. So, back in 2003, Dan founded a pioneering Circular Design practice ‘ashortwalk’. Now Circular&Co invent solutions that keep our materials and finite resources in use for as long as possible, whilst preventing them from ever reaching landfill or our oceans. As well as their range of award-winning products available across 38 countries, they advise, develop, and deliver circular solutions for global brands worldwide, reinventing today's waste into tomorrow’s Circular products. We discuss Dan’s design approach, and how Dan believes that businesses going circular have everything to gain financially, as well as environmentally.

We talk to Sophie Segal, founder of the Reading chapter of the CEC, in the south of England. Sophie uses games to engage people in sustainability and encourage us to think differently, to think about the system that we’re all part of. Sophie wears a few hats, including with Co-CREATE ImpACT - providing innovative social impact training, and Together Dragonflies – Using value creation and innovation to shape new customer experiences. She helps organisations with their purpose, to design value propositions and customer experiences that resonate. She is also bringing people together in her community to amplify local circular initiatives. Sophie loves the idea for rethinking existing business models and engagement for the good of tomorrow. Sophie uses value creation, innovation and different approaches to shift mindsets. In her latest ventures, she uses the transformative power of play with organisations: to bring to life customer focus and engage employees in sustainability and the circular economy.