CIM Marketing Podcast – Details, episodes & analysis

Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.

Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process.

Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge.

This podcast will:

• Show how great ideas can become great marketing books
• Reveal marketing authors’ tips for writing your own book
• Highlight recommended reads from expert marketing writers

This podcast will: 

• Ask whether the return-to-office trend is a short-term blip
• Show how to identify new talent inside your own company 
• Explore how marketing roles are evolving amid the AI revolution 

What makes a great brand partnership?

This podcast will:
• Reveal the secrets to creating a grand sports brand partnership 
• Explore the tools that deliver interaction and enhance the fan experience
• Outline the challenges of sports partnerships and how to overcome them

How brands are bringing experience into people’s lives.

This podcast will:
• Look at how great British brands like HMV, Odeon and BT are tapping into human truths 
• Ask how the experiential explosion is helping veteran brands counter the disruptors 
• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: James Farmer, Head of Brand and Marketing Communications, CIM 
Recorded: Thursday 31 October 2019 12:00 GMT

Catalyst Issue 4 review.
This podcast will: 
• Explore the secrets of the high street brands that are fighting back against e-commerce
• Ask why perfectly legal products such as sex toys are becoming unmarketable
• Examine why brands are still tone deaf to cultural differences 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: Morag Cuddeford-Jones, Editor, Catalyst magazine and Derek Walker, Founder, Brown and Browner Advertising 
Recorded: Thursday 17 October 2019 12:00 BST

Will fast fashion survive the climate crisis?

This podcast will: 
• Explore Ariana Grande’s legal challenge to troubled retailer Forever 21 
• Examine the marketing secrets of booming competitor boohoo.com 
• Ask whether fast fashion will be hit by public anger over its impact on the environment. 

Host: Ben Walker, Head of Media, LID Business Media 
Guest: Ally Lee-Boone, Content and Engagement Executive, CIM and Niki Mullin, fashion lover. 
Recorded: Friday 4 October 2019 12:00 BST

What are the consequences of the new ASA regulations on gendered advertising?

This podcast will: 
• Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads 
• Examine whether the regulations are fit for purpose in the digital age 
• Ask whether the rules will eliminate – or exacerbate – harmful online content 

Host: Ben Walker, Head of Media, LID Business Media 
Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM 
Recorded: Friday 20 September 2019 12:00 BST

How did marketers exploit England’s golden summer of sport for maximum business advantage?

This podcast will: 
• Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final
• Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry betting firm Paddy Power and 32Red’s tie up with Wayne Rooney
• Ask whether England all-rounder Ben Stokes can be sponsors’ next David Beckham 

Host: Ben Walker, Head of Media, LID Business Media 
Guest: James Farmer, Head of Brand and Marketing Communications, CIM 
Recorded: Thursday 5 September 2019 12:00 BST

The secrets of digitising human

This podcast will:
• Disclose the key tips to marketing a traditional business through digital
• Explore why retaining personality and humanity is key to great marketing
• Reveal how to scoop a CIM Global Marketing Excellence Award 

The secrets of starting out

This podcast will:
• Reveal the key tips to getting a great start in marketing
• Show why marketing courses and qualifications can boost your career 
• Demonstrate how to overcome the challenges of becoming a marketing leader 

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.