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Explore every episode of the podcast Choice Hacking: The Marketing Psychology Podcast

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TitlePub. DateDuration
The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size30 Sep 202500:12:45

I have a confession to make – I'm a huge Starbucks fan.

I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. 

I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.

I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina. 


Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).

And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.


That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.


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Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences23 Sep 202500:13:27

Picture this: A flat grey truck with no top of the line speaker system. 

No big navigation screen or fancy leather interior. Not even automatic windows.

Just a plain, stripped-down, bare bones truck. 

And people are lining up to buy it.


The company is called Slate, and it’s an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. 

Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too). 


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Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
How Psychology Saved Apple28 Jan 202500:10:50

SEASON 9 COMING JANUARY 6TH, 2025
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Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
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FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
Welcome to Season 716 Jan 202500:00:51
A quick message from the host of Choice Hacking, Jen Clinehens. ★ Support this podcast ★
Greatest Hits: How Mini (and BMW) used psychology to become a cult classic07 Jan 202500:11:39

It's one of most interesting and unique cars around - the Mini.

Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool.

How?

Well it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not.

Join me today as I unpack Mini's rise as one of history's most innovative and influential car brands in history - and the lessons it can teach us about launching and growing a cult brand.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
Greatest Hits: The UNTOLD story of why Kmart failed31 Dec 202400:12:56

It’s one of the biggest FAILS in business history - Kmart.
 
You may think you know the story - 

But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon.

And actually, lots of them weren’t even Kmart’s fault.
 
I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying behavioral science and psychology to business, marketing, experience design, and more.

Join me on this episode of the Choice Hacking podcast, as we unpack the psychology behind one of the biggest business failures ever - Kmart.

The thinking traps they fell for, the psychological mistakes they made - and how WE can learn from their errors to improve our own businesses and brands.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
Greatest Hits: The Psychology Behind Aldi's Massive Growth24 Dec 202400:10:41

Aldi is a discount grocer with a cult following.

And it’s now the fastest growing grocery store in the US.

They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger.

Unsurprisingly, a lot of that success is down to how Aldi applies psychology and behavioral science throughout its customer experience.

They’re masters at balancing low price with a deep understanding of their customers’ mindsets, needs, and mental models to create a store that makes everything feel like good value - not a sacrifice.

Join me today as we examine the psychological side of Aldi's success - and how we can use its strategies to grow our own brands and businesses.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive17 Dec 202400:14:53

Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users.

Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language:

Maybe you’re planning a trip abroad, you’d like to improve your job prospects, or you were inspired by a popular movie or show.

But here’s Duolingo’s big challenge:

It’s easy to be excited about starting a learning journey. But it’s much harder to stick with learning than most people think.

But Duolingo has been remarkably successful keeping people engaged with digital learning. They boast a daily active user retention rate of about 55%.

Why?

Because they use psychology and behavioral science to keep us learning.

Join me (Jen Clinehens) today as I unpack the psychology behind Duolingo's massive success.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage10 Dec 202400:17:33

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences03 Dec 202400:11:08

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth26 Nov 202400:10:17

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth19 Nov 202400:13:52

Thank you for listening to the Choice Hacking podcast! 

Please share this podcast with your family and friends because it helps us find new listeners. 

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Want to grow your business with the power of psychology, behavioral science, and predictive AI?

When you’re ready, Choice Hacking can help:

★ Support this podcast ★
How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand16 Sep 202500:12:11

The iPhone changed everything.

It's one of the most desirable and innovative products in the world.

And only creative, brilliant geniuses – like you – own an iPhone.


At least, that’s what Apple wants you to think…


But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?

The answer isn't found in processing power or camera specs. 

It's in psychology.

Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
How Psychology Saved Domino's Pizza29 Oct 202400:11:55

Thank you so much for listening to the Choice Hacking podcast. 

Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find Jen Clinehens & Choice Hacking online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★
Jo Malone: How a tiny perfume company used psychology to take over the world08 Oct 202400:12:23

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day01 Oct 202400:09:44

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
Greatest Hits: The Psychology Behind the Failure of JC Penny24 Sep 202400:12:39

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
The Psychology Behind the Rise of Liquid Death17 Sep 202400:10:26

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
Greatest Hits: How Target used psychology to perfect its experience10 Sep 202400:12:16

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
How COURSERA made education (ethically) addictive03 Sep 202400:12:31

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FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH US
Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
The Psychology Behind SPOTIFY'S Success27 Aug 202400:10:02

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

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Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

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Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose20 Aug 202400:10:15

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Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

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The Psychology Behind Quibi's $2B Fail13 Aug 202400:11:02

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Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

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The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers09 Sep 202500:12:34

Have you ever experienced analysis paralysis? 

This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. 


It's really no wonder that the average person can feel overwhelmed by information, options, and choice. 


Every year in the United States, for example, 30,000 new products are released into the market. 


The average American grocery store, so not a superstore like a Walmart, just a normal sized grocery store, has more than 30,000 options on their shelves at any given time.


And the average Walmart, well, it has more than 120,000 products.


Everywhere we turn we’re just surrounded by more and more choice.

But is that a good thing?

Join host Jen Clinehens (MS/MBA) as we explore the Choice Overload Effect: How too many options can actually have negative consequences for our brains, businesses, and lives. And how we, as business owners, designers, marketers, and corporate leaders can manage the amount of options we give people so they can feel better about buying from us.

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Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
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COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
How psychology saved Chivas Regal scotch06 Aug 202400:11:09

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
How coffee (and a bit of psychology) saved McDonald's30 Jul 202400:08:02

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Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
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FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
How Mini (and BMW) used psychology to become a cult classic23 Jul 202400:11:39

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
The psychology behind Blockbuster's $3B failure16 Jul 202400:12:07

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage16 Apr 202400:17:33

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
Greatest Hits: The Psychological Failure of New Coke04 Apr 202400:12:28

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain28 Mar 202400:11:41

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
The UNTOLD story of why Kmart failed21 Mar 202400:12:56

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
How a tiny perfume company used psychology to take over the world13 Mar 202400:12:23

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

Here are some more resources you might enjoy:

Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Join my free newsletter to learn what makes your buyers tick. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

👉 Join our popular Pro Membership to get $12k+ worth of value in your first year alone (for a one-time fee). 

★ Support this podcast ★
Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire07 Mar 202400:07:58

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

👉👉 Click here to learn more and join the course.

Join my free newsletter

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, What is the Cobra Effect?

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How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages02 Sep 202500:14:35

There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials). 

For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.

But today, that same material is a $41 billion market.


What changed? 

The name. 

Now we call Pleather  "Vegan Leather."

And that simple reframing transformed not just how people perceive the material, but how they feel when they’re wearing it.

Join host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather…

How the meaning we attach to a product or experience defines its value…

And how you can use this strategy to transform perceptions of your own products and brand.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
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COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
How Duolingo Used Psychology to Make Learning Addictive28 Feb 202400:14:53

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking Training. 

Click here to learn more about how we can help skill up your team, or visit ChoiceHacking.com/training

Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★
Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer22 Feb 202400:10:01

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

Click here to learn more about how we can help you, or visit ChoiceHacking.com/together

Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★
Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand15 Feb 202400:12:11

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

Buy my book, "Choice Hacking"

Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

Take my course, "Behavioral Science + Psychology 101 for Marketers"

Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: The Rise of Nike: The Psychology Behind Its Success

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★
Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy08 Feb 202400:09:39

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.

Buy my book, "Choice Hacking"

Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

Take my course, "Behavioral Science + Psychology 101 for Marketers"

Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy More

Choice Hacking: 5 Ways Target Uses Psychology to Perfect Its Experience

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★
Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)31 Jan 202400:13:13

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 

👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

Join my free newsletter

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)

★ Support this podcast ★
The Psychology Behind Aldi's Massive Growth24 Jan 202400:10:41

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★
How Coca-Cola used psychology to become the world's most memorable brand17 Jan 202400:16:22

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★
The psychology of Starbucks Rewards10 Jan 202400:12:39

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★
Part Two: How Amazon Uses Psychology to Perfect Its Experience16 Nov 202300:12:02

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★
Part One: How Amazon Uses Psychology to Perfect Its Experience09 Nov 202300:12:52

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

★ Support this podcast ★
How Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mind11 Mar 202500:16:22

Coca-Cola, is unquestionably, the most memorable brand on earth. 

Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. 

And that’s not a mistake. 

It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture. 

All in the service of lodging its logo, brand, and product firmly in peoples’ minds. 

But how did Coke do it, why did it work, and what can we learn from their strategy?

Join me today as we examine the psychological side of Coke’s century-long success - and how we can use its strategies to grow our own brands and businesses.


⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science02 Nov 202300:11:07
Part One - How Uber Used Psychology to Perfect Its Experience26 Oct 202300:09:43
How Psychology Saved Dominos Pizza 18 Oct 202300:11:55

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐


FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 


Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★
The Peak-End Rule: A Golden Rule for Amazing Customer Experiences11 Oct 202300:11:08

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking Academy. 

Click here to learn more about how we can help you, or visit ChoiceHacking.Academy

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