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Consider this episode one big permission slip. No TikTok dancing required, no daily posting, no pretending to be someone shinier. Just the one strategy nobody can copy: being unapologetically, recognisably you. Featuring comparitis, three exercises to help you find your way, a shout out to Jo Davison and Kelly McLaughlin, and a call back to last week’s Ted Lasso episode.

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About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the email list 'The Memo' - short, bite sized updates.  New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...

Send us Fan Mail

With Season 4 of Ted Lasso landing in August, I have been rewatching the first three seasons and falling in love with it all over again. And the more I watch, the more I see it as one of the best lessons in community building I have ever come across.
In this episode I’m talking about the difference between a following and a community, why one will serve your practice so much better than the other, and what Ted Lasso, yes really, can teach us about showing up, being seen, and building something that lasts.
I’m also sharing a prediction. In uncertain economic times, the chiropractors who have focussed on creating genuine human connection are the ones who will weather it with ease.
If you’ve ever wondered whether any of this visibility stuff is actually worth it, this episode is for you.
ChiroVisibility, where chiropractic finds its people. 🌸

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About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the email list 'The Memo' - short, bite sized updates.  New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...

Send us Fan Mail

For Those Who Never Have Enough Time
‘I don’t have time to create content or enough time to write a plan or enough time to post.’ Sound familiar? I didn’t either.

In this episode Philippa reframes the thing chiropractors tell her most, that they just don’t have enough time. Because here is what she has noticed. When time is short, you stop overthinking. And when you stop overthinking, you get out of your own way.
She shares her own half term content plan, the story of a practice with too much time and too little direction, what 2020 forced her to finally do differently, and why her most successful content has never been the perfectly planned stuff.

This one is for the chiropractor who is run off their feet. And for the one who has more time than they think and still isn’t able to show up. The block is the same. The solution is too.

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About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the email list 'The Memo' - short, bite sized updates.  New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...

Send us Fan Mail

This episode is deeply inspired by the wonderful Stew Bittman and his Chiropractic from the Heart weekend. If you haven't been yet, go.

What if the most powerful marketing you'll ever do takes two minutes and comes from the heart?

This episode is a love letter to the heart-centred chiropractors who got into this profession because they genuinely care, and a gentle challenge to bring that same heart online with them.

Philippa talks about what actually builds trust before someone ever walks through your door, why generic content falls flat for chiropractors, and what it really means to apply yourself into what you share.

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About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the email list 'The Memo' - short, bite sized updates.  New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...

Send us Fan Mail

If showing up online feels hard, even when you’re doing all the “right” things, there’s a good chance it isn’t your strategy that’s broken. In this episode I dig into the hidden cost of filtering yourself for approval, the kind of low-level friction that makes you post regularly yet still feel bland, disconnected, or like you’re looking at a watered-down version of yourself.
I talk candidly about why this happens, especially for UK chiropractors trying to stay within professional guidance. Yes, the rules matter, but they limit claims, not connection. You can still tell the truth of your story, share your values, communicate your passion, and let people meet the human behind the clinic. That is where trust is built, and trust is what drives sustainable visibility, word of mouth, and the right patients finding you.
I also get practical through a branding story: the shift from a “safe” look designed to appeal to everyone, to a bold, recognisable identity that actually feels like home. It’s not about picking the perfect colour. It’s about choosing alignment, letting the outside match the inside, and realising that people follow people, not logos.
If you’ve been hiding behind polish, a curated grid, or the promise that you’ll start when it’s perfect, this is your reminder: done is better than perfect. Listen, then take one small step towards showing up as yourself. Properly yourself.
Subscribe, share this with someone who might need to hear it, and leave a review so more people can find the podcast.
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About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the email list 'The Memo' - short, bite sized updates.  New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...

Send us Fan Mail

If you've ever looked at your social media and thought "I'm posting, I'm showing up, so why is nothing happening?" this episode is for you.

Philippa digs into the pattern she sees again and again when working with chiropractors on their visibility. The shared posts. The coffee cups. The Canva graphics. All of it technically counts as posting. None of it is actually working the way you want to. And there's a very specific reason why.

The good news? Social media isn't broken. You just might need to shift the way you show up.

This episode covers what practitioners are actually doing wrong, why safe content is keeping them invisible, and what patients/future practice members are genuinely looking for when they scroll past your profile. 

Spoiler: it's not a well-designed graphic.

There's also a Spice Girls moment. You've been warned.

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About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the email list 'The Memo' - short, bite sized updates.  New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...

Send us Fan Mail

This episode is the why behind everything. Why visibility matters, why marketing doesn't have to feel icky, and why showing up isn't actually about you at all. Brené Brown said we are hardwired for connection, and once that landed for me – really landed – it changed the way I think about all of it. It's about the person scrolling at 11pm with a headache who just needs to find someone they already trust. That person is looking for you. Oh, and there's a freebie in the show notes. Go grab it.

 🩷

About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the email list 'The Memo' - short, bite sized updates.  New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...

Send us Fan Mail

You're posting. You're showing up. You're doing the thing. And almost nobody is seeing it. Sound familiar? The rules of social media changed significantly and most chiropractors are still playing by the 2020 playbook. In this episode we get into what actually happened, why chasing more followers is the wrong game entirely, and what building real visibility actually looks like for a local, service-based practice. Spoiler: it's not about going viral. It never was. This one might change how you think about your content completely.

 🩷

About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the email list 'The Memo' - short, bite sized updates.  New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...

Send us Fan Mail

Consider this the honest intro nobody asked for, but every chiropractor needed. In this first episode, I'm telling you exactly who this podcast is for, why I started ChiroVisibility, and what I believe about chiropractic marketing. I'm talking about why feeling constrained by what you think you're supposed to do and how you're supposed to show up is exactly what's been holding you back. This is ChiroVisibility. Real, honest, and unapologetically you from the very first episode. It's time to breathe.

 🩷

About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the email list 'The Memo' - short, bite sized updates.  New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...

Send us Fan Mail

This is where it begins. In this first episode, I'm setting the tone for everything the ChiroVisibility Podcast is going to be. Real, honest, and completely unfiltered. I talk about why I started ChiroVisibility, what I believe about chiropractic marketing, and why the polished, perfectly curated, sounds-like-everyone-else approach just doesn't work. If you've ever felt like you're doing it wrong, like everyone else has figured something out that you haven't, spoiler, they haven't, this one's for you. Welcome to the ChiroVisibility Pod. I'm glad you're here.

 🩷

About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the email list 'The Memo' - short, bite sized updates.  New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...