Explore every episode of the podcast CharleChats: The Ecommerce Podcast

In this episode, we sit down with Rob Abrahams, co-founder of COAT Paints – the DTC brand shaking up the traditional paint industry. Born from a conversation in a pub, COAT has grown rapidly to £10 million in revenue and is now on an ambitious journey to £100 million.

We explore how they’re modernising a legacy category through bold branding, a premium product experience, and a sharp focus on customer needs. Rob shares why the age-old debate of brand vs. performance marketing is outdated – and how COAT is building growth through what they call “performant marketing.”

Whether you’re in DTC, love challenger brands, or want to hear how to scale without selling out, this one’s packed with inspiration and insight.

In this episode, we sit down with the eCommerce Manager of Hoodrich, the streetwear brand making serious waves in the fashion industry. From humble beginnings to becoming a globally recognised name, Hoodrich has built a powerful community and brand identity that resonates deeply with its audience. We unpack how they’ve scaled their eCommerce operation, driven growth through strategic retail partnerships, and stayed culturally relevant in a fast-moving space. Whether you’re building a fashion brand or looking to elevate your digital strategy, this conversation is full of practical insights and inspiration.

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In this episode, we sit down with Darcy from Absolute Collagen, the powerhouse brand that’s revolutionizing the beauty and wellness space. This brand went from 0 - 30 million in just 6 years. We dive into the story behind the brand’s rapid growth, how they’ve built an incredibly loyal customer base, and the strategies that have propelled them to success in a competitive market. From product innovation to scaling an eCommerce business, this conversation is packed with valuable insights for brands looking to stand out.

SPONSORED BY Brightpearl By Sage -  VISIT https://www.brightpearl.com/?utm_source=Charle+Podcast&utm_medium=Charle+Podcast&utm_campaign=Charle+Podcast&utm_id=Charle+Podcast

Also check out Inventory Planner By Sage. Inventory Planner proactively recommends purchases, based on advanced forecasts, to help you control your costs and maximise your profit. VISIT https://www.inventory-planner.com/?utm_source=Charle+Podcast&utm_medium=Charle+Podcast&utm_campaign=Charle+Podcast&utm_id=Charle+Podcast

Bower Collective’s vision is to eliminate plastic waste and help consumers enjoy a more sustainable home with our range of delightful natural products. Bower Collective launched in 2020 by old friends Marcus Hill & Nick Torday. They share a passion for sustainability and using business as a force for good!

Nick joins Nic on the CharleChats sofas to discuss their incredible growth and road to profitability. This brand grew first-order-subscription rates from 20% to 80% in 12 months! An episode not to miss!

SPONSORED BY Brightpearl By Sage -  VISIT https://www.brightpearl.com/?utm_sour...

Also check out Inventory Planner By Sage. Inventory Planner proactively recommends purchases, based on advanced forecasts, to help you control your costs and maximise your profit. VISIT https://www.inventory-planner.com/?ut...

Anne Louise, founder of Anne Louise Boutique, joins us on the sofas to discuss the incredible growth she’s seen since launch the clothing brand. Anne left her job in insurance and now runs a business that sells dresses worn by the stars.

SPONSORED BY Brightpearl By Sage -  VISIThttps://www.brightpearl.com/?utm_source=Charle+Podcast&utm_medium=Charle+Podcast&utm_campaign=Charle+Podcast&utm_id=Charle+Podcast

Also check out Inventory Planner By Sage. Inventory Planner proactively recommends purchases, based on advanced forecasts, to help you control your costs and maximise your profit. VISIT https://www.inventory-planner.com/?utm_source=Charle+Podcast&utm_medium=Charle+Podcast&utm_campaign=Charle+Podcast&utm_id=Charle+Podcast 

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Chief Revenue Officer of the leading Shopify analytics app, Triple Whale, joins us on the sofas. We discuss the challenges brands face with tracking and analytics and the trends Triple Whale see over 20 thousand brands.

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Ed & Andy, join us on CharleChats: The Ecommerce Podcast. We discuss the journey to AKT London's global success, the challenges along the way and their key levers to growth. This is an episode you do not want to miss.

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Lex, Group Head of Marketing, joins us on CharleChats: The Ecommerce Podcast. Lex shares how he leads marketing for the world-leading sports group including Gilbert Rugby & Gray-Nicolls marketing strategies. We discuss the challenges, the mission and the future of these sports.

SPONSORED BY TRIPLEWHALE - VISIT https://bit.ly/4ahbpCZ and use coupon code CHARLE10

Lex, Group Head of Marketing, joins us on CharleChats: The Ecommerce Podcast. Lex shares how he leads marketing for the world-leading sports group including Gilbert Rugby & Gray-Nicolls marketing strategies. We discuss the challenges, the mission and the future of these sports.

SPONSORED BY TRIPLEWHALE - VISIT https://bit.ly/4ahbpCZ and use coupon code CHARLE10

Sam & Julian, founders of Batch LDN, join us on the CharleChat's sofa to share their journey so far on growing a made-to-order fashion brand. We talk through the challenges, the mission and the tragic processes the fashion industry has right now. This is not an episode to miss.

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Monsoon, Accessorize, Oak Furniture Land & FatFace - Jaime Hill has over 27 years of marketing experience. We dive into the good, the ugly, and the changes Jaime has seen brands face. This episode is not one to miss!

Ross Allsop joins us on the CharleChats sofa to discuss all things DTC,  Shopify and expanding internationally. Ross shares his insights to scaring ecommerce brands, and top tips to leverage the best of Meta.

Opinions are  Ross's own and not the companies he works or references.

Tom Kay founded Finisterre 20 years ago from the needs of hardy British surfers, Finisterre designs functional and sustainable product for those that share a love of the sea. Tom joins us on the CharleChats sofa to discuss all things DTC,  Shopify and expanding internationally. 

Chief Commercial Office of London's Percival Cloting, Guljeet Samra joins us on the CharleChats sofa to discuss all things DTC,  Shopify and expanding internationally. Percival Clothing has grown to become a multi-million-pound clothing business with celebrities wearing the brand.

CMO of London's leading coffee chain GRIND, Teddy Robinson joins us on the CharleChats sofa to discuss all things DTC, growing online and scaling a business through B2B and in retail. GRIND has grown to become a multi-million pound global business not only supplying Londoners in their cafes but also sending pods straight to your door.

EX-SPACEGOODS, EX-LUCKY SAINT, EX-MYPROTEIN, Olly Johnson joins us on the CharleChats sofa to discuss all things retention, ecommerce, KPIs, growing a startup and keeping customers coming back online.

Olly is now self-employed which means he gets to apply his knowledge, experience, and passion for growing DTC brands, with multiple businesses in a fractional or advisory capacity.

If you're a leader or founder that would like to tap into his +13 years of executional experience, insight and know-how, in hyper-growth CPG brands like Lucky Saint and Spacegoods, as an extension to your team, reach out to him on LinkedIn. Click here to visit Olly's LinkedIn profile.

Director of ecommerce for national pet food brand Pooch & Mutt, James Collingham joins us on the CharleChats sofa to discuss all things DTC, ecommerce, KPIs and leveraging data to grow a tech first ecommerce business.

Ex-Nike, Ex-Ted Baker & Head of International Ecommerce for The Cambridge Satchel Co discusses all things growth, ecommerce, KPIs and hiring for some of the world's biggest brands.