Channel Marketing Champs

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Understanding the Vendor Mindset (feat. Maz Lopez)

Season 2 · Episode 12

Wednesday, April 1, 2026 • Duration 23:17

In this episode of Channel Marketing Champs, Russ sits down with Maz Lopez, EMEA Commercial Enterprise Marketing Team Lead at AMD. They discuss Maz's career journey, the importance of channel partners in marketing, and how AMD collaborates with its partners to drive success. Maz also emphasises the need for alignment between sales and marketing, the value of feedback from partners, and the importance of proactive engagement.

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The Future of Channel Marketing (feat. Kathryn Rose)

Season 2 · Episode 11

Wednesday, March 11, 2026 • Duration 16:54

In this episode of Channel Marketing Champs, Kathryn Rose discusses her extensive experience in channel marketing, the challenges faced by channel marketers, and the importance of community and best practice sharing.

Kathryn emphasizes the need for marketers to align their efforts with business goals and leverage data to demonstrate their impact. And as a little bonus, Kathryn also highlights the role of AI in streamlining marketing processes and encourages continuous learning in the ever-evolving channel marketing landscape.

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WTF is an NFR Program? (feat. Jeremy Young)

Season 2 · Episode 10

Wednesday, March 4, 2026 • Duration 19:56

In this episode of the Channel Marketing Champs podcast, Russ welcomes Jeremy Young, Director of Community at Huntress Labs. They discuss the concept of NFR (Not For Resale) licensing and its significance in marketing to Managed Service Providers (MSPs). Jeremy shares insights on how to effectively engage MSPs, the importance of community in the industry, and key strategies for implementing a successful NFR program.

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Building a Partner Program from Scratch (feat. Tatianna Ruggiero)

Season 2 · Episode 9

Wednesday, February 25, 2026 • Duration 24:45

On this episode, Tatianna Ruggiero, a seasoned expert in the field, shares her wealth of knowledge on how to effectively build a channel marketing strategy from the ground up.

The Importance of Partner Accountability (feat. Carla Barker)

Season 2 · Episode 8

Wednesday, February 18, 2026 • Duration 20:20

In this conversation, Russ chats to Carla Barker, Head of Marketing at Kodak Alaris. Carla discusses her approach to building collaborative partnerships in business, emphasizing the importance of mutual support and accountability. She also shares her experiences at Kodak Alaris and how her strategies have led to successful partnerships.

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MDF: The One TLA to Rule Them All (feat. Mikael Zeitlin)

Season 2 · Episode 7

Wednesday, February 11, 2026 • Duration 19:24

In this episode of the Channel Marketing Champs podcast, Mikael Zeitlin discusses the evolution and effective utilization of Marketing Development Funds (MDF) in channel marketing. He emphasizes the importance of proactive strategies from both vendors and partners, the need to balance influence and volume, and the challenges of MDF spending.

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Driving Success in a Three-Sided Market (feat. Emily Smith)

Season 2 · Episode 6

Wednesday, January 28, 2026 • Duration 19:01

In this episode, Russ interviews Emily Smith, who leads partner marketing at WellHub. They discuss the intricacies of partner marketing, the importance of building a robust partner network, and strategies for enabling partner success.

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Merging Massive Partner Ecosystems (feat. Christin Grenier)

Season 2 · Episode 5

Wednesday, January 21, 2026 • Duration 21:33

On this episode, Russ is joined by Christin Grenier, VP of Worldwide Channel Marketing at Thales.

Christin has been through somewhat of a unique challenge and journey over the past couple of years. She used to work for Imperva. Imperva were acquired by Thales. And as a result of that, she was tasked with bringing together two massive partner ecosystems into one. And as we'll delve into, that came with a lot of challenges, a lot of headaches, but a lot of value and a lot of benefit that's been delivered up to this point.

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Building A One-Stop Channel Shop (feat. Andy Grant)

Season 2 · Episode 4

Wednesday, January 14, 2026 • Duration 18:16

On this episode, Andy Grant (Senior Director, Global Channel Marketing at Jamf) dives into the importance of consistency in building strong partnerships. He emphasizes the need to provide partners with an easy path to access content and messaging, which ultimately leads to joint success and growth for both parties.

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Becoming A Channel & Partner Behemoth (feat. Asher Matthew)

Season 2 · Episode 3

Wednesday, December 17, 2025 • Duration 34:09

In this bumper-sized festive episode, Russ is joined by Asher Matthew, CEO and co-founder of Partnership Leaders. They discuss the evolution of Partnership Leaders from a tiny little community into a global behemoth in terms of partner and channel.

They also explore how partnerships are a driver for growth; the rise and development of the Chief Partner Officer role; and what you need to be doing to ensure sales, marketing and partnership alignment to really maximise the value and ROI that you can drive out of your ecosystem.

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Channel Marketing Champs – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Channel Marketing Champs – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify