CEO Haus – Details, episodes & analysis

In this episode of the CEO HAUS podcast, Ellie is debunking the myth that ‘scheduling posts on Instagram always ruins your reach’. In the episode, she shows you how to find out for yourself if this is true for your account using A/B testing. Ellie dives into exactly which metrics to track and a step by step guide as to how to test for yourself and analyse the data properly. Scheduling can be hugely beneficial for being able to save yourself time with your social media and in reality, you’ll never know for sure whether it affects your reach without the evidence, so get the evidence and find out for yourself. 

Key Takeaways

Scheduling doesn’t always affect reach

It differs account to account and Instagram have never officially confirmed whether it does or doesn’t

A/B testing can give you the evidence to know whether this is true for your account or not 

You need to select your content type, test period and understand how to test properly in order to ensure your results are accurate 

It’s not just reach you should be tracking 

There are 5 different areas you should be tracking when testing if scheduling affects your Instagram account, not just reach.

You need to understand what to do with the data once you’ve tested

There’s no point having the data without understanding how to analyse and interpret it 

It’s not enough to do one test and rely on that data over time 

Algorithms change, and so does audience behaviour - so if you want to do this properly you should be repeating this test every few months to see if anything has shifted. 

Thank you for listening to this episode of the CEO Haus Podcast…

If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it.

IMPORTANT LINKS:
Apply for social media management or to work with our agency in a bespoke package:
www.palmsocials.com/contact

For coaching: send me a DM on IG and let’s see if we’re a perfect fit

If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO HAUS podcast, Ellie dives into how to transform your Instagram into a powerful sales funnel. She explains how to use the attract, nurture, and convert phases to guide followers from awareness to action, ultimately turning them into paying clients. Ellie breaks down each phase, from attracting new followers through engaging, trend-inspired content to nurturing trust and positioning yourself as an expert, and finally, converting followers into clients with direct calls to action. From this episode, you’ll understand how to create content that not only gets engagement but also drives actual sales, making Instagram work as a 24/7 sales tool for your business.

Key Takeaways

The power of clear CTAs
Every piece of content should direct followers toward a specific action, whether it's DMing for more information, booking a sales call, or entering your funnel through a freebie, making Instagram a traffic-directing tool for your business.

Your content strategy should be evergreen
By planning your content to cover all funnel phases, you end up with a content journey that nurtures leads continuously, not just during launches or promotional periods.

Stop using instagram for likes and start using it for sales
Rather than posting for engagement alone, treat each post as part of a larger strategy that guides followers closer to becoming clients, ensuring that Instagram works for you 24/7, not just as a place to get engagement and likes

The power is in the follow-up
Once someone takes action from your post, you have to have a strategy in place to nurture and follow-up with them, including a lead tracking system. Don’t lose them once they’ve ‘put their hand up’ and shown you they’re interested in what you have to offer

Access the Bundle here

Thank you for listening to this episode of the CEO Haus Podcast…

If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it.

IMPORTANT LINKS:
Apply for social media management or to work with our agency in a bespoke package:
www.palmsocials.com/contact

For coaching: send me a DM on IG and let’s see if we’re a perfect fit

If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode, Ellie talks about why your content isn’t converting and how to fix it. So many business owners struggle with creating Instagram content that attracts, nurtures, and converts their audience effectively. Ellie talks about mistakes like not attracting fresh eyes, not building trust with your current audience and overlooking how important CTA (call-to-actions) are. Ellie talks through the ANC Framework (Attract, Nurture, Convert) as the key to attracting new followers, nurturing to build trust and relationships, and converting your audience into buyers. Ellie talks about how the key is aligning your messaging with your ideal client, addressing their pain points, and consistently posting with purpose, rather than random and sporadic. 

Key Takeaways

Your content needs to Attract, Nurture, and Convert
Good content should bring in new followers, build trust with your existing audience, and inspire action - if you’re missing any of these three you won’t be able to turn your audience into clients.

Trust is the key to converting your followers
Generic or surface-level content may attract followers, but building trust is the key to position yourself as the solution to your audience’s problems and actually be able to drive sales, not just likes.

Your messaging has to align to your ideal client
To make sure your audience resonates with your content, it has to speak to their desires, frustrations and motivations. If your messaging is misaligned, or copied from others - it will never have the same impact. 

Balance your content so you grab people at all stages of the buyer’s journey
Create a mix of attract, nurture, and convert content to capture cold, warm, and hot audiences, so you can create content your audience resonates with no matter where they are in your buyers journey. 

Reverse engineer your content strategy
Instead of creating content you think will attract people into your offer, reverse engineer it and think about what their objections will be, then create content that addresses these before they even think about them.

FREE RESOURCE - Content Into Ca$h

Thank you for listening to this episode of the CEO Haus Podcast…

If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it.

IMPORTANT LINKS:
Apply for social media management or to work with our agency in a bespoke package:
www.palmsocials.com/contact

For coaching: send me a DM on IG and let’s see if we’re a perfect fit

If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode, Ellie shares her exact strategy for preparing her business to take two full weeks off during the Christmas holidays. She talks about her own experience of working through the holidays in the early years of her business, and explains why she’s made it a priority to unplug and enjoy the festive season without compromising her business. From pre-scheduling content and mapping out Q1 sales plans to creating seamless client support systems, Ellie gives a step-by-step guide to help business owners confidently take time off and return feeling fresh ready for the new year. Whether you’re planning for the holidays or looking for strategies to manage a break any time of the year, this episode will show you exactly what you need to consider to make that possible.

Key Takeaways

Client Communication is the key
Making sure your clients know what’s happening and ensuring they have no questions unanswered before you finish is essential for not impacting your client experience and making sure the pressure is off you over the break

You can be seen to be online without being ‘online’
Don’t just go completely mute over the Christmas period, pre-schedule content to go out so your audience still feel like you’re ‘there’ even if you’re not actually there. 

Prep your sales plan for Q1 instead of scrambling when you get back
Everyone knows how manic the first couple of weeks of January feel, so make life easy for yourself by having your Q1 sales plan done already before you break up for Christmas.

Audit your lead gen funnels before you go so you’re not seeing a pause in leads
You can literally have leads coming in over the Christmas period if you do this as you’re ensuring they’re all automated so you don’t need to be IN the business for them to be generating leads for you.

Block off time in your diary for when you get back
Don’t try to jump straight back in to client work, make sure you block of time to catch up and get set for the year instead of trying to jump straight back in and getting overwhelmed by day 3.

Thank you for listening to this episode of the CEO Haus Podcast…

If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it.

IMPORTANT LINKS:
Apply for social media management or to work with our agency in a bespoke package:
www.palmsocials.com/contact

For coaching: send me a DM on IG and let’s see if we’re a perfect fit

If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this first episode of the CEO HAUS podcast, Ellie introduces herself and shares her journey as an entrepreneur. From the early days of building her VA business in Sydney to now owning two businesses and having a life of freedom that she loves - Ellie shares the realities of the journey. She explains her mission behind CEO HAUS and gives listeners a sneak peek of what they can expect—real unfiltered episodes, strategies, actionable tools and everything in between to help you expand your business. 

Key Takeaways

Podcasts as a game-changer
Ellie talks about the impact that podcasts have had on her in her business and how that impacted her decision to now create this podcast and be able to have that same impact on others

Action beats perfection every time
Ellie talks about how waiting for perfection holds you back, but taking messy action moves you forward - hence Ellie launching the podcast with no experience in podcasting but the plan to learn on the go! 

Freedom doesn’t come from money
Ellie shares her journey to realising this and learning that freedom actually comes from building your business in a way that gives you this, not just chasing the money.

It’s okay to want more
Whether it’s more time, money, or freedom, Ellie talks about how important it is to listen to your own desires and be unapologetic about going after them.

This space is for you

CEO HAUS is all about helping entrepreneurs feel seen, supported, and inspired while sharing the tools and tips they need to grow.

Thank you for listening to this episode of the CEO Haus Podcast…

If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it.

IMPORTANT LINKS:
Apply for social media management or to work with our agency in a bespoke package:
www.palmsocials.com/contact

For coaching: send me a DM on IG and let’s see if we’re a perfect fit

If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO HAUS podcast, Ellie is talking all about how to create content that attracts an audience of buyers, not just followers. She walks you through the audience stages and what content to create to speak to them at each stage, as well as how to choose the right free resource to attract VIP-level clients. By the end of the episode, you’ll walk away with a 5 step plan for creating content that converts, rather than just engages. 

Key Takeaways

Having a big audience doesn’t necessarily mean having clients 

You need an audience of people who are ready to buy from you, so focusing on audience building alone without knowing how to convert them won’t lead to clients.

The type of free resource you create sets the tone for the kind of guests you’ll attract

If you want to attract high level clients, your free resource needs to be targeted specifically to this type of client

It’s not just about creating content pillars

You not only need content pillars, but also the understanding of how you turn these pillars into engaging content in multiple styles, as well as knowing the offer you’re driving people towards and the core message of this offer

When you have your freebie ready, automate the process

By using ManyChat you can make sure that your audience have the freebie instantly when they request it so you don’t lose their interest and you save yourself time 

The key is creating conversion content 

This is the content that will make your audience see you as the clear choice and be ready to buy.


Access the Bundle 'Your Shortcut to More Leads & More Sales' here 

Thank you for listening to this episode of the CEO Haus Podcast…

If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it.

IMPORTANT LINKS:
Apply for social media management or to work with our agency in a bespoke package:
www.palmsocials.com/contact

For coaching: send me a DM on IG and let’s see if we’re a perfect fit

If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO HAUS podcast, Ellie is reflecting on her year (both the wins and lessons) and showing you how to do the same. She then talks you through how to reset your mindset once you’ve done this review of your year - so that you’re letting go of what no longer serves you, framing your challenges as lessons and creating a vision for who you want to become. Ellie then talks you through clearing off old tasks so you’re starting the year with a clean slate. Finally, she shares your step-by-step method guide to set goals for the year ahead so you know exactly what you’re working towards and your plan to get you there. 

Key Takeaways

Growth isn’t about perfection

It’s about showing up, learning and adjusting as you go. 

Reviewing your year properly is the key to setting yourself up for success

It also stops you from focusing on the challenges of the year as you’re taking the time to properly recognise all the wins of the year too 

There’s no point planning without reviewing

If you try to plan for 2025 without reviewing 2024, you won’t be taking action on the lessons learnt and using the data to build a plan that will actually grow your business in 2025

Your mindset needs to shift as you shift into the new year

When you approach the new year, you need to let go of what doesn’t serve you, view your challenges as lessons and create a clear vision for who you want to become in the next 12 months

Wrapping up loose ends should be part of your planning for the new year 

If you’ve still got mental clutter and little to do lists from the previous year, you can’t start the next one with a clean slate so making time to do this will have a huge impact

Thank you for listening to this episode of the CEO Haus Podcast…

If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it.

IMPORTANT LINKS:
Apply for social media management or to work with our agency in a bespoke package:
www.palmsocials.com/contact

For coaching: send me a DM on IG and let’s see if we’re a perfect fit

If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO HAUS podcast, Ellie is joined by her first guest - Remi Gutteridge. Remi is a Brand & Marketing Strategist who helps to turn iconic humans into sold-out disruptive money-making brands. They discuss Remi’s journey in building her business, from starting out as a social media manager to now ending up as a personal brand specialist. Remi talks about the challenges she’s been through along the way, including hiring a full-time employee that didn’t work out and trying to juggle two arms of her business before going all in on her coaching and branding business. They also dive deep into what a personal brand really is and why it’s so important to any online service providers.

Key Takeaways

Building a personal brand is not just for influencers

As a service provider, your personality and brand are what people connect with and buy into. 

Focus on what you enjoy and are meant to do, rather than just what brings you money 

You have to be ready to let go of certain aspects of your business even if they are profitable, when they aren’t aligned for you

Building a personal brand online doesn’t have to feel hard

It’s about bringing you and your offline world into your online world so that people get to know you and see your personality and uniqueness - that’s it.

Connecting with others in the online space is the key

Remi & Ellie met through a mastermind so they talk about how this kind of environment supported them through building a business and personal brand through the power of being surrounded by others on the same path as you

Sharing with your audience when things go wrong as well as your wins is hugely important

When something goes wrong, learn the lesson and then share it as this will only grow the trust your audience have in you by showing your vulnerability 

Showing up online and having a voice does not make you arrogant

It’s not showing off and as women we are conditioned to feel like it is, when really it’s how our audience are able to connect with us

Connect with Remi on Instagram here
Listen to Remi's Think Like A Brand Podcast here 

Thank you for listening to this episode of the CEO Haus Podcast…

If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it.

IMPORTANT LINKS:
Apply for social media management or to work with our agency in a bespoke package:
www.palmsocials.com/contact

For coaching: send me a DM on IG and let’s see if we’re a perfect fit

If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie is talking all about CEO days and how to structure these and your calendar in general for maximum productivity. If you’ve ever felt like you’re constantly stuck in the day-to-day grind of your business - you’re not alone. But, if you don’t prioritise time for CEO-level thinking and strategy, you'll always feel like you’re working in your business instead of on it. So, this episode is all about how Ellie structures her CEO days and the types of things you can do to actually develop your business on these days. 

Key Takeaways

CEO days are vital for growing your business
It’s time to step back, think strategically and make decisions that move your business forward. 

Theme your days in the week around the side of your brain you’re using
Your left side is logical, analytical and detail-orientated, whereas your right side is creative, intuitive and big-picture focused. 

Leave space for flexibility
Build buffer time into your schedule to accommodate for unexpected tasks, putting out fires or rest when you need it

Setting the stage for your CEO days is key
Choose a day, clear your calendar for that day (no calls mid way through) and prepare the night before so you can wake up and get stuck straight in

Become the CEO of your business
Structuring your CEO days and weeks isn’t just about time management - it’s about stepping into your role as the leader of your business


Apply to the CEO Haus Mastermind here

Thank you for listening to this episode of the CEO Haus Podcast…

If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it.

IMPORTANT LINKS:
Apply for social media management or to work with our agency in a bespoke package:
www.palmsocials.com/contact

For coaching: send me a DM on IG and let’s see if we’re a perfect fit

If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie is diving into one of her favourite topics: how to sell without selling on Instagram Stories and why your messaging might not be converting right now. Ellie talks about how making sales from your Instagram Stories isn’t about hard selling or following the same old boring advice. It’s about aligning your messaging with what your audience needs to hear and creating Stories that connect, resonate, and convert. Throughout this episode, she shares tips straight from her mini course, Instagram Story Selling Secrets, which dives even deeper into how to position yourself as an authority and turn your Stories into a sales machine. You can find the link to grab it below if you want to dive straight in after this. 

Key Takeaways

Stop trying to make yourself hard sell every day
Constantly posting about your offer, listing what’s included and asking people to DM you without giving them a reason to care - it feels salesy and icky 

Stop talking features, start talking outcomes
Your audience care more about the transformation your offer provides than what's included

If your stories aren’t leading to sales, there’s likely a disconnect between how you talk about your audience’s problems and how they perceive them
Either your clients don’t feel seen, or you’re speaking to the wrong audience stage

The key to high-converting messaging
Show your audience why the problem is urgent and why your solution is the best fit

Sell without selling
Help your audience self-identify, highlight why their current approach isn’t working, and show them how you solve the problem


Access Instagram Story Selling Secrets Here

Thank you for listening to this episode of the CEO Haus Podcast…

If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it.

IMPORTANT LINKS:
Apply for social media management or to work with our agency in a bespoke package:
www.palmsocials.com/contact

For coaching: send me a DM on IG and let’s see if we’re a perfect fit

If we’re not already besties on IG, you’ll find me at:@palmsocialsuk