Explore every episode of the podcast Cattle Connect

In this episode Dr. Maggie Justice explains why producing a successful calf crop begins long before weaning day. She highlights cow health and body condition scoring, record keeping to evaluate herd performance, and simple management changes producers can make now to improve calf survival, growth, and long‑term profitability.

Hosts Kayla Greer and Erin Beasley share an update on association activity as 2026 closes— covering elections, upcoming events, and member opportunities.

Join Kayla Greer and Bailey Watson as they unpack insights from the Partnerships in Action conference, revealing how national research guides Alabama's 2027 Beef Checkoff marketing. Discover the consumer trends and data that inform promotion strategy, recipes, and outreach across the state, and learn how producers can share ideas to shape the checkoff’s plans for 2027.

As October Beef Month festivities continue, Cullman County producers Coltin and Lauren Rainwater share their unique road back to beef production and how the gift of an opportunity from an older couple launched their direct-to-consumer beef operation known as Rainwater Ranch. This journey inspired the farm's faith-driven initiative, Rainwater Ranch Gives Back. In this episode, the Rainwaters and host Josie discuss the program, how it has helped build a community around their operation, raising a young family in agriculture and the role their faith plays in it all. 

On this episode, host Michael Smith sits down with Dr. Brandon Smith, an Auburn University ruminant nutritionist, to explain why mature summer forages can look green but lack nutrition—and how targeted supplementation can bridge the gap.

They discuss practical signs to watch for, supplement options, cost considerations, and share about the work of the Beef Checkoff in the research space. 

To kick off October Beef Month festivities in Alabama, host Josie chats with Kathy Adams Phillips — Alabama's "Beef Lady" and creator of Kathy's Southern Kitchen — as Kathy looks back over the four years she has spent on the beef promotion trails as the Alabama Cattlemen's Association (ACA) Beef Influencer. Tune in to hear favorite funny stories from the road, important beef lessons learned and how her grandfather's heritage with the Alabama Cattlemen's Association lead to her being welcomed into the Alabama beef industry family. 

Alabama Extension Specialist Kent Stanford sits down with host Kayla Greer to share practical drought planning strategies for cattle producers. Their conversation covers drought monitoring, taking "boots on the ground" forage measurements, the importance of sound stocking rates, proactive culling, supplemental feeding economics, and it offers helpful tools for when times get dry. The episode’s main message—play offense. The time for drought planning is not once the grass is gone.

In this Alabama Cattlemen's Foundation (ACF) highlight episode, Trevor Haney (a past-Alabama Junior Cattlemen's Association member and recipient of several ACF scholarships) shares his journey from growing up on a cow-calf operation in Hope Hull to now serving as the south-central regional manager for the American Angus Association where he works with Alabama producers who poured into him as a student. 

Join host Josie and Trevor as they discuss the impact youth livestock programs and internships have on developing leaders, the importance of stepping outside your comfort zone within the agriculture industry and how the ACF Scholarship Program plays a role in developing a growing group of beef advocates across the country. 

In this episode of Cattle Connect, ACA Past President Chuck Madaris of Lowndes County shares his story, talks about his service in the Alabama Cattlemen's Association, and highlights the mentors and family who shaped his work. A well-known mentor himself, Chuck discusses the importance of membership and grassroots leadership, challenges facing the industry, and offers practical advice for producers considering leadership roles.

In this junior cattlemen-focused episode, host Bailey Watson sits down with Caleb Cook, newly elected 2026–2027 president of the Alabama Junior Cattlemen’s Association. Caleb shares his journey from FFA and the show ring to serving on the AJCA board, along with his goals for growing membership and making the most of his year as president.

They also discuss how young cattlemen can get involved in AJCA leadership, AJCA events taking place this year, and Caleb’s advice for youth looking to find their place in the beef industry.

In this episode of Cattle Connect, Auburn researchers Drs. Mykel Taylor and Kelli Russell discuss findings from the 2025 Alabama Farm Poll, which gathered responses from nearly 400 producers across the state. The conversation covers farmer quality of life, financial pressures and household adaptations, succession planning and retirement concerns, and the optimism producers still hold for Alabama agriculture. 

On this episode of Cattle Connect, Dr. David Russell of Alabama Extension walks through the fall weeds Alabama cattle producers should watch for, how to identify them, and practical timing and control options.

He stresses the importance of maintaining healthy forage stands, taking soil samples and using the right herbicide at the right time to set pastures up for success next spring. 

On this episode of our Checkin’ on the Checkoff series, hosts Michael Smith and Bailey Watson look back at the Alabama Cattlemen’s Association’s summer checkoff activities. From targeted digital advertising to in-person outreach at minor league ballparks, they highlight how the ACA kept beef front and center throughout summer grilling season.

They also cover education and youth efforts across the state, including BQA Train the Trainer sessions for ag teachers, the 20th Annual AJCA Roundup, YCLP Class XIII’s second session and upcoming Alabama Junior Cattlemen’s field days.

2026 Alabama Junior Cattlemen's Association Round-Up Educational Speaker Heather Welper - a Texas native, agriculture communicator, show stock producer and industry advocate - joins the Cattle Connect podcast to share her "You Can’t Buy Showmanship" philosophy. This concept emphasizes that a determined mentality and hard work often contribute far more value to exhibitors' experiences than price tags on their animals. She shares how this concept affected her show journey and offers practical insight into how youth, producers, parents and mentors can help grow this mindset - and other critical skills - in the next generation of agricultural leaders. 

In this episode, Erin visits with Elite Livestock Marketing Group's Jerry Etheredge and Harden Utsey about the journey from traditional stockyard auctions to a growing cattle video auction business. They discuss the team’s history, adding a partnership with Live Ag, monthly nationwide sales, services for purebred and commercial producers and the benefits of working with local representatives who know the industry. 

Tune in to learn how Elite markets cattle to a wider buyer base, hear about upcoming sales and their new Hope Hull headquarters, and find out how to connect with their team for marketing, farm visits and risk-management resources.

In this special-edition episode of Cattle Connect, ACA intern Abby Burgess interviews Charles and Cooper Holmes of the Holmestead Company in Perry County, one of Alabama’s 13 designated Bicentennial Farms. They share their family’s 200+ year history, how the farm adapted through generations, and the role of cattle, timber, and conservation in rebuilding and sustaining the land.

While beef production is the backbone of the Alabama Cattlemen's Association, scholarships through the Alabama Cattlemen's Foundation reach students beyond traditional agricultural pathways associated with the cattle industry in hopes of building a stronger future for generations to come. Caroleene Dobson, a past Tagged for Greatness scholarship recipient, joins host Josie Jones to discuss how the program played a role in keeping her involved in agriculture through law school, a successful career as an attorney, and a current political campaign. Listen to learn more about her fond memories from a childhood spent on her close-knit family's cow‑calf operation, her journey to law school, how her real estate practice serves rural landowners and producers across the state, and the role an agriculture background played in Caroleene's decision to run for Alabama's next Secretary of State.

On this episode of Cattle Connect, Alabama State Veterinarian Dr. Tony Frazier provides an update on the New World screwworm (NWS) — a parasitic fly whose larvae feed on living tissue of mammal hosts. He explains the fly's life cycle, past eradication efforts, current detections and response actions in Texas, available treatments, and how producers can spot and report suspicious cases.

Host Erin Beasley sits down with Matthew Durdin of the Alabama Farmers Federation to break down Alabama's intense primary season, explain key outcomes, and preview what's at stake in the November General Election.

They discuss notable wins like Corey Hill and Katherine Robertson, the surge in incumbent challenges, the role of grassroots outreach and candidate training, the impact of social media versus real-world relationships, and what voters should expect as campaigns shift toward November 3rd.

Behind the ACA's newest membership benefit with Watt Cattle Company's WW Livestock is a story that goes deeper than a discount. On this episode of Cattle Connect, host Michael Smith talks with Tyler Watt of Sumter County about growing up in the cattle business and the challenges he faced as a beef producer. Tyler shares how faith, family, a little endurance, and entrepreneurship helped him rebuild and support other producers today. 

If you or a farmer or rancher you know is struggling with mental health challenges, remember that help is available and you are not alone. Find resources through A Healthy You, A Healthy Farm at https://agi.alabama.gov/hyhf/.

In this episode of Cattle Connect, Erin Beasley talks with Dr. Hannah Ennis from the Alabama Department of Agriculture & Industries about the state's meat inspection program. They cover inspection types, the inspection process from live animal checks to postmortem evaluation, labeling requirements, and resources for producers interested in direct-to-consumer sales.

In this election-focused episode of Cattle Connect, hosts Kayla Greer and Erin Beasley interview Alabama BeefPAC-backed candidates Wes Allen (Lieutenant Governor), Katherine Robertson (Attorney General) and Corey Hill (Commissioner of Agriculture and Industries). They discuss their backgrounds, priorities for the office and the role of state leadership in protecting Alabama agriculture.

Remember— the Primary Runoff Election is set for June 16. Be sure to get out and vote! 

On this episode of our Checking in on the Checkoff series, hosts Bailey Watson and Michael Smith review spring Alabama Beef Checkoff activities, including stockyard visits, regional meetings, and youth programs. They also recap the Beef 101 series, the kickoff of YCLP Class XII, and a NASCAR partnership promotion at Talladega.

The episode also highlights upcoming beef promotions, including summer grilling campaigns, and gives listeners a preview of what to expect at the 20th Annual AJCA Round-Up.

On this episode of Cattle Connect, hosts Kayla Greer and Erin Beasley preview the 2026 Regional Cattlemen's Conferences — five local events across the state featuring region-specific education, networking, and a membership dinner. Learn the dates and locations, hear what the Beef Systems Extension team is bringing for the educational line-up, and find out how to register at BamaBeef.org/Events.

Host Erin Beasley sits in studio with Dr. Maggie Justice to discuss heat stress in beef cattle— explaining why humid Alabama summer nights make heat a major hidden performance issue— and who is most at risk.The episode covers early warning signs, practical management strategies and points listeners to Alabama Extension resources.

Host Michael Smith and guest Mitchell Alexander, chairman of the Young Cattlemen's Leadership Program (YCLP) Council, discuss the YCLP, sharing how the program builds leadership, industry knowledge, and statewide networks for new and young cattle producers. The episode highlights YCLP alumni experiences, council work, the benefits of membership and networking, and introduces the incoming Class XIII, which kicks off next week in Montgomery!

Scholarship season is here, so what better time to revisit the past and hear from a previous Alabama Cattlemen's Foundation (ACF) Scholarship recipient? Listen as host Josie Jones visits with Alabama District 31 Senator Josh Carnley as he shares his journey from growing up on a Coffee County farm to receiving an ACF scholarship, building an agricultural career, and serving in the state senate. Learn how his impact on the next generation has extended far beyond three unique career fields through his passion for mentoring and the importance of exposing all youth to agriculture.

In this episode of the Past Presidents Profile series, host Kayla Greer sits down with past Alabama Cattlemen's Association (ACA) president L.D. Fitzpatrick of Montgomery County. L.D. reflects on his 1996 presidency, longtime service as state treasurer, the unveiling of The MOOseum, and the transition in executive leadership. They discuss the importance of county-state partnerships, promoting beef, and the value of getting involved in association leadership.

The conversation explores personal memories, practical advice for members considering leadership roles, and a closing message to be proud, active, and connected in Alabama’s beef industry.

The gavel has fallen on the final day of the 2026 Alabama Legislative Session, and hosts Kayla Greer and Erin Beasley recap the fast‑paced 2026 session with Russ Durrance of the Alabama Farmers Federation. The trio focus on budget outcomes and pieces of proposed policy the ag community monitored throughout the busiest 105 days in downtown Montgomery.

Tune in to learn more about the final session in Alabama's old Statehouse and the fourth year of the Quadrennium. 

As the South heats up, host Kayla Greer talks with Alabama State Forage Specialist Dr. Leanne Dillard about fescue toxicosis, its effects on cattle performance and practical mitigation strategies.

The episode focuses on using cool-season annuals—especially red clover—to dilute toxins, improve intake and conception rates, recommended seeding windows and inclusion goals, grazing tactics, and available Extension and cost-share resources to help producers implement these practices.

Host Michael Smith sits down with newly elected Vice President of the Alabama Cattlemen’s Association, Jim Miller, a proud Jefferson County cattleman. Guided by a simple belief—to leave things better than he found them—Jim reflects on his road to leadership and the lessons he’s learned along the way. From his roots in agriculture to stepping into a statewide role, he shares the values that drive him and his vision for strengthening the ACA.

At the 83rd Annual Convention & Trade Show, Lee County CattleWoman Holli Thompson was installed as the president of the Alabama CattleWomen's Association. In this episode, Holli shares about her childhood involvement in youth livestock exhibition and her path to ACWA leadership.Holli also shares the ACWA’s mission—beef promotion, beef education, and beef legislation—her priorities for her term as president, and ways listeners can join or support the organization.

We're checkin' on the Checkoff as hosts Michael Smith and Bailey Watson highlight Alabama Checkoff events upcoming on the calendar this spring season. The lineup includes Beef 101 sessions, stockyard visits, the Young Cattlemen's Leadership Program, and upcoming youth events like the Spring Youth Field Day, state beef cook-off, and the AJCA Cattle Working Contest.

The duo also preview AJCA Round-Up and this weekend's happening event— the 69th Annual SLE Rodeo. Saddle up, it's springtime! 

On this episode of Cattle Connect, hosts Kayla Greer and Erin Beasley are in studio with a recap of the recent membership gathering in Mobile. From the election of new officers to celebrating hardworking membership prize winners, the duo shares some of their favorite moments from the event—including a record-breaking Alabama BeefPAC Auction that raised more than $70,000 to support advocacy efforts.

They also dive into a mid-session legislative update, walking through what’s happening at the Statehouse and why it matters for members. The conversation covers budget progress, the 30-day local notice bill, PSC and energy-related proposals, and where things currently stand with the Veterinary-Client-Patient Relationship (VCPR) bill.

Whether you attended convention in Mobile or just want to stay in the loop, Kayla and Erin break down the highlights and key updates you need to know.

The Southeastern Livestock Exposition (SLE) was created by cattlemen in the 1950s to support Alabama agriculture through youth programs. Join SLE Executive Director Sarah Hunter, SLE President Linwood McClain and host Josie Jones as they discuss the history and mission of the SLE and how this heritage stays strong through the group's biggest event of the year. Hear more about youth agricultural programs hosted during SLE Rodeo & Livestock Week and the many NEW activities that will be available at the 2026 event for Alabama's rodeo fans. 

Finally, listen to the end for a special money-saving ticket tip and some details on this year's specialty act. Members of the SLE hope to see you there!

In this episode of Cattle Connect, host Bailey Watson sits down with Gene Copenhaver, the newly elected 2026 President of the National Cattlemen’s Beef Association, at CattleCon in Nashville. As a fifth-generation cattleman and former agricultural banker, Gene shares the story of his family operation and the leadership journey that took him from grassroots involvement to national office.

They discuss his priorities for the year ahead, where producers can expect to see him on the road, and how he plans to engage with cattlemen and women across the country — including at the ACA Convention & Trade Show in Mobile. Gene also offers advice for young producers, emphasizing the importance of community leadership, industry advocacy, and staying involved at the local level.

On this 100th episode of the Cattle Connect podcast, host Erin Beasley visits with Josh Farley of Superior Livestock Auction to discuss practical strategies cow–calf producers can use to add value to their calf crop. The duo covers genetics, health programs, and marketing exposure, including how leveraging Superior’s nationwide network of representatives and a database of more than 6,500 buyers create true competition and price discovery on sale day.

Listeners will learn the step-by-step process of marketing a load of cattle through Superior Livestock Auction and why building strong buyer–seller relationships can drive stronger returns over the long haul.

In this kickoff episode of the Past Presidents Profile series, host Kayla Greer sits down with former Alabama Cattlemen's Association (ACA) president Richard Meadows of Houston County. Richard shares his roots at Meadows Creek Farm, how early involvement in 4‑H, Auburn University's Department of Animal Sciences, and industry networking shaped his path to leadership, and how the association supported his family during a life‑changing medical crisis.

The conversation explores Richard’s experiences guiding the ACA through a staff leadership transition, the importance of scholarships and youth programs, and the impact of the ACA's advocacy.

The Alabama Cattlemen's Foundation (ACF) Scholarship Program has supported more than 1,500 students by providing over $1.5 million in educational funding awards. To highlight that investment in future industry leaders, the Tagged For Greatness highlight series kicks off with ACF scholarship recipient Drew Wendland, who returned from college to his family's farm in Autauga County to lead agronomy operations while acting as an advocate for the agriculture industry on local, state and national platforms.

Join host Josie Jones and Drew as they cover the foundation's reach and impact, Drew’s path from college to farm life, his role as an agriculture advocate - including award-winning top young farming family on the national scale this year - and ways listeners can support future students through the ACF.

Join the Alabama Cattlemen's Association March 6–7 in Mobile for the 83rd Annual ACA Convention and Trade Show. This episode previews two days of education, networking, youth contests, and the largest beef industry trade show in the state of Alabama— all happening in Mobile.

Attendees can expect top networking opportunities, association business and awards, and evening events like the Buckles & Bids and Cattlemen’s Heritage Banquet. Learn more and explore opportunities NOW to lock in your early bird pricing: https://cvent.me/AK74OL

In this episode of Cattle Connect, host Bailey Watson sits down with Reid McGuire and Taylor Sondgeroth to discuss their new roles in youth livestock education and highlight upcoming youth events. From Block & Bridle and State Skillathon competitions to Southeastern Livestock Exposition events and AJCA contests, they cover multiple opportunities available for Alabama's youth in 2026. 

Grab your calendar and tune in to learn key dates and what to expect from youth livestock events in the year ahead.

Host Michael Smith sits down with producer and Alabama Beef Checkoff Council member Bill Walding, along with guest Bailey Watson, to discuss the Alabama Beef Checkoff—how it works, how funds are allocated across programs, and the goals of the 2026 marketing plan.

This episode covers 2026 priorities and budget adjustments, consumer outreach efforts (including digital and e-commerce advertising), youth programs, producer-focused initiatives, and research investments—highlighting the long-term value of checkoff investments.

To view the 2026 Alabama Beef Checkoff Marketing Plan, visit BamaBeef.org/Checkoff.

In the premiere episode of Cattle Connect Season Three, host Erin Beasley sits down with longtime Alabama Secretary of the Senate Pat Harris to reflect on his career, explore the Senate’s rules and legislative process, and share memorable moments from the Alabama Statehouse.

The conversation also covers progress on the new Statehouse construction project and offers a preview of key themes expected to shape the 2026 Legislative Session, which begins Tuesday, January 13, in Montgomery.

The Cattle Connect team walks through 2025 with a lively month-by-month recap — from a rare statewide snowstorm and industry conventions to youth field days, record scholarship giving, staff transitions, and an impactful D.C. advocacy trip. Staff share behind-the-scenes stories, practical takeaways, and plenty of laughs.

Tune in to this season finale to catch the highlights and get excited for Season Three airing January 2, 2026. 

In this episode of Cattle Connect, host Michael Smith sits down with Jim and Kim Jordan of the Clay County Cattlemen's Association— the 2025 winner of the Cattlemen of Beef Month contest. The Jordans share how family involvement, community outreach, and creative efforts—like videos and steak sandwich sales—helped the county chapter engage schools, recruit members, and promote beef across their rural community.

They also discuss practical planning tips, the value of mentorship, and why involving young people is essential to keeping agriculture strong at the local level. The conversation offers actionable ideas and inspiration for county associations looking to replicate Clay County’s success.

On this episode, Erin Beasley visits with Andy Berry, Executive Vice President of the Mississippi Cattlemen’s Association and a state senator, for a conversation rooted in the traditions and teamwork of Deep South cattle country. Together, they look back at the history and structure of Mississippi’s association and talk about how state cattlemen’s groups across the region work side-by-side with their Beef Councils to keep the industry strong and moving forward.

While meeting in Washington, D.C., Erin and Andy also shine a light on the importance of building up young leaders within each state association, making sure the next generation is ready to carry the banner for Southeastern cattlemen.

The Young Cattlemen's Leadership Program is one of the Alabama Cattlemen's Association's leading opportunities for young cattle producers in Alabama. In this episode, host Michael Smith talks with YCLP Council Chairman Aisling Walding about YCLP — what it teaches, how it builds industry connections, and why it prepares young producers for leadership in Alabama's beef cattle communities.

Listen to learn more about what to expect when it comes to YCLP class experiences, council work, industry and D.C. trips, leadership training, and application details for Class XIII (applications open now through March 22). 

Host Kayla Greer welcomes Dr. Maggie Justice, Auburn University’s new State Beef Cattle Extension Specialist, for a conversation packed with insight for Alabama’s beef producers. Back to her home on the Plains, Dr. Justice shares how her role blends cutting-edge research with hands-on Extension support, and she highlights the many ways the Auburn Beef & Forage team helps producers strengthen their operations.

She breaks down practical takeaways from her research, explains why management strategies must be tailored to Alabama’s unique forage systems, and previews upcoming efforts to test and demonstrate new technologies across the state. Dr. Justice also reflects on lessons learned from international study tours across New Zealand, Australia, and Kenya, offering global perspectives that inform her approach at home.

Looking for support or more information? Connect with your County Extension office or explore resources at AlabamaBeefSystems.com.

Fall was a busy and productive season for the Alabama Beef Checkoff team as efforts ramped up across the state to promote beef and support producers!

Join co-hosts Michael Smith and Bailey Watson as they dive into the latest updates from the Alabama Beef Checkoff program. From youth field days and the Beef 101 program at Auburn University to the Young Cattlemen’s Leadership Program and October Beef Month promotions, Beef Checkoff-funded initiatives continued to strengthen connections with consumers and inspire the next generation of cattlemen. Plus, learn how producers can share their feedback through a brief, anonymous survey helping shape the future of Beef Checkoff programs. To complete the Alabama Beef Checkoff Program Survey, click here.

Host Michael Smith sits down with Alabama Extension Specialist Kent Stanford to discuss intentional heifer development— which includes matching females to your environment, key management practices, and the economics of retaining versus selling replacements in today’s high-price market.