Explore every episode of the podcast Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
| Title | Pub. Date | Duration | |
|---|---|---|---|
| From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann | 15 Feb 2023 | 00:24:01 | |
Plann Website: https://www.plannthat.com/ | |||
| The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff | 08 Feb 2023 | 00:34:26 | |
StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years.
After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients.
Stoic Yeti's website: https://www.stoicyeti.com/ | |||
| How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport | 21 Sep 2022 | 00:26:09 | |
HIGHLIGHTS: 5:35: How Tim & Joe discovered the idea for PaddleSmash 11:35 How to maximize a limited budget and resources to launch PaddleSmash 17:21 What the hardest challenges at the early stage are, and how they are addressing them. 21:37 How affiliate and community building are core marketing strategies. Get your PaddleSmash set! https://paddlesmash.com/ | |||
| How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino | 07 Sep 2022 | 00:24:55 | |
HIGHLIGHTS 03:07: Overview of how Strategy Sprints are organized over 90 days 12:08 How to accelerate the customer journey from from Awareness To Purchase 17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture
Learn More About Strategy Sprints: https://www.strategysprints.com/ Simon on Linked In: | |||
| How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman | 31 Aug 2022 | 00:17:45 | |
Find Anne Online:
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| How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team | 24 Aug 2022 | 00:31:40 | |
HIGHLIGHTS: 08:24 How to do keyword research to identify easy organic traffic opportunities 15:11 How to approach omnichannel marketing to improve the customer experience 22:03 How to capture customer data from an Amazon purchase
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| The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot | 03 Aug 2022 | 00:31:01 | |
Highlights: 12:20 - Why Performance Max is the future of paid marketing 22:57 - How Jordan leveraged SMS Marketing for a $109k campaign 28:31 - Why Ambassadors are still a huge arbitrage opportunity
upGrowth Commerce - https://upgrowthcommerce.com/ The Kindred Studio - https://shopthekindredstudio.com/ Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer | |||
| How To Create ROI-Driven Email Marketing That Grows eCommerce Brands | 08 Jul 2022 | 00:37:42 | |
Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations.
Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high.
If you’re looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started!
Email Composed: https://www.emailcomposed.com/ | |||
| How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos | 09 Mar 2022 | 00:40:34 | |
Find Brad on Twitter: https://twitter.com/bhoos The Outloud Group: https://www.outloudgroup.com/ | |||
| How To Launch Shoppable Live Streams that Convert, with Sarah Williams | 17 Feb 2022 | 00:27:51 | |
Sarah Williams website - https://sarahwilliams.tv/ Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en | |||
| How To Create A Customer Acquisition Flywheel with Referral Marketing, with Raul Galera | 09 Feb 2022 | 00:27:45 | |
Connect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/ Referral Candy Website: https://www.referralcandy.com/
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| How To Turn World-Class Customer Service Into A Revenue Driver, with GQ Fu of LTVplus | 02 Feb 2022 | 00:31:02 | |
Learn more about LTVPlus here: https://www.ltvplus.com/
Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/ | |||
| Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior | 04 Jan 2023 | 00:21:33 | |
Bamboo Ave: https://bambooave.com/ Vybe Interior: https://vybeinterior.com/ | |||
| How To Get 20% of All Revenue from SMS Marketing - with Attentive’s Blake Imperl | 24 Jan 2022 | 00:30:59 | |
Links:
Highlights: 04:03 - 3 Fundamentals to building an SMS strategy 15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement 21:26 - How to use customer data to improve personalization | |||
| The Fashion Entrepreneur Building A “Slow Fashion” Sustainable Brand, with Kristi Soomer | 12 Jan 2022 | 00:33:22 | |
Learn More About Encircled: https://www.encircled.co/
Check out Kristi’s podcast on ecommerce and entrepreneurship: https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2 | |||
| The Accidental Entrepreneur Who Has Sold $30M of Golf Clubs, with Tyler “Sully” Sullivan | 05 Jan 2022 | 00:40:27 | |
Check out Sully's new personal blog, with lots of great content to help entrepreneurs get their business off the ground:
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| The Strategic Framework to Get Your eCommerce Emails Done Right, with Samar Owais | 15 Dec 2021 | 00:28:02 | |
Show Highlights: 01:50: A breakdown of Samar's email audit checklist 10:30 Why Samar creates visual wireframes along with her email copy 16:25 How Samar hooks customers to repeat purchases 21:17 Content frameworks to make email creation easier (and more powerful)
Links: Samar's Website: https://samarowais.com/ | |||
| How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez | 08 Dec 2021 | 00:31:15 | |
JOI's Website: https://addjoi.com/ Hector on Twitter: https://twitter.com/hectoriang
Show Highlights: 08:24 How Hector educates customers about a new product type 17:30 How JOI addresses customer objections to price to improve conversion rates 22:12 What the segmentation of their marketing looks like 24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction | |||
| How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster | 01 Dec 2021 | 00:37:24 | |
Conversation Highlights: 2:02 - How Kurt deconstructs and analyzes stores for growth opportunities 08:01 - How savvy copywriting can drastically improve sales 11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance 21:08 - How to create a customer experience to truly differentiate from other brands 27:47 - How NFTs and eCommerce can be used in the future Links: | |||
| How To Sell More With Video Shopping, with Claudiu Cioba | 11 Nov 2021 | 00:38:06 | |
LINKS: Learn more about VideoWise - https://www.videowise.com/ Claudiu on Twitter: https://twitter.com/claudiucioba Claudiu on Linked In: https://www.linkedin.com/in/claudiucioba/
HIGHLIGHTS: 0:43 - Why video is critical on the Product Description Page 16:15- How to use creative constraints to your advantage 18:55 - How to provide the right guidelines to video influencers to get the ideal outcome from their video 24:05 - How to capture instant attention in the first two frames of a video 27:37 - What analytics you need to be aware of with video and ecommerce 35:41 - The #1 most actionable thing to remember when using video for marketing | |||
| Quick wins for eCommerce success - strategies and tactics for super-quick results with Jessica Totillo Coster | 03 Nov 2021 | 00:40:53 | |
Find Jessica online: Website: https://ecommercebadassery.com/ Facebook: https://www.facebook.com/ecommercebadassery | |||
| Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald | 27 Oct 2021 | 00:42:29 | |
SHOW HIGHLIGHTS:
07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz 14:22 Why Jon believes that disconting is not optimization 27:28 What DTC brands can do to get started with conversion rate optimization
LINKS: Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/ The Good's Ideas for Promotions that aren't discounts: https://thegood.com/insights/essential-ecommerce-promotion-guide/ Jon on Twitter: https://twitter.com/jonmacdonald | |||
| How To Create A Bulletproof Marketing Strategy, with Chloe Thomas | 20 Oct 2021 | 00:28:52 | |
| How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov | 01 Dec 2022 | 00:18:26 | |
Rush App: https://www.rush.app/ Kiro on Twitter: https://mobile.twitter.com/heykiro Kiro on Linked In: https://www.linkedin.com/in/heykiro/ | |||
| How to Scale Google Ads (to $100k per day) the Right Way, with Jeremy Gillespie | 13 Oct 2021 | 00:35:25 | |
Highlights: 02:55 - How to identify the most profitable high-purchase-intent keywords 08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns 18:18 - How To Introduce Pains and Problems In A short video ad 23:58 - How Jeremy helped a brand overcome the challenge of getting banned on Facebook
Built To Scale: https://builttoscale.co/ | |||
| What Does It Take To Grow From $1M to $10M? with Chase Clymer of Electric Eye | 06 Oct 2021 | 00:26:16 | |
Conversation Highlights: 01:54- The 3 main metrics that Chase focuses on for growth 06:25 - How Electric Eye built an online strategy for a legacy brick and mortar restaurant 15:15 - The challenges of building a compelling subscription DTC brand 17:45 - The content framework for User Generated Content at scale | |||
| The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz | 29 Sep 2021 | 00:25:48 | |
Lauren's website - http://theloft325.com/ Instagram - https://www.instagram.com/theloft325/
CONVERSATION HIGHLIGHTS: 06:26 - Lauren explains her creative strategy for phone case brand Peel 10:28 - How Feat, an athletic brand, creates differentiation through creative ads 18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative 22:03 - Tools that Lauren recommends for DIY creative on a budget
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| How To Scale Your Team With a Team (at 7x Less than What You’d Normally Pay) with Yoni Kozminski | 27 Sep 2021 | 00:34:07 | |
00:37 - How Yoni identified challenges of scaling growth at an agency 13:01 - How to avoid the most common pitfalls of hiring an offshore VA 17:35 - How the Entrepreneurs Operating System helps Yoni manage his team of 150 22:08 - The unit economics of a VA and how it compares to a full time employee 27:21 - Why founders need to understand where they spend their time, and how much that time is worth | |||
| How To Thrive After Sales Plummet 75% In The Pandemic, with Leo Carrillo III | 22 Sep 2021 | 00:29:20 | |
LINKS: Hair Craft Co website: https://haircraftco.com/ Hair Craft Co on Instagram: https://www.instagram.com/haircraftco/
CONVERSATION HIGHLIGHTS: 00:50 - How Leo founded Hair Craft Co out of college 07:48 - Why Leo deleted his product listing on Amazon, even with hundreds of reviews 09:49 - What the customer education process looks like for new customers 17:19 - How Leo and Hair Craft Co are building their brand on channels outside of Amazon 21:10 - How Leo leverages data gathered from a Quiz to improve their product | |||
| THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY | 15 Sep 2021 | 00:32:43 | |
Find Susan Online: Susan’s Community, The Social Sales Girls - https://socialsalesgirls.com/ Sock Doggo - https://sockdoggo.com/ Susan’s Resource Library - https://thesocialsalesgirls.com/resource-library/
HIGHLIGHTS: @0:55 - How Susan started in retail and ecommerce 20 years ago @07:32 - How Susan sourced her products for Sock Doggo @11:59 - How Sock Doggo segments its customer base @17:27 - Why Susan considers contribution margin as a critical component to marketing and business success. @25:33 - How Susan proved her proof of concept with a simple site and a strategic partner
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| How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw | 08 Sep 2021 | 00:29:45 | |
SHOW HIGHLIGHTS: 00:51 What does the ideal tech stack look like for an eCommerce entrepreneur? 05:31 How a customer data platform can add value to your tech stack 08:18 How to personalize at scale based on what a customer views 14:38 how to set up UTMs to add insights into attribution 23:12 How to identify red flags in attribution modeling (and why it can be costly) 24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack | |||
| How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir | 01 Sep 2021 | 00:23:47 | |
LINKS:
Episode Highlights: 00:22 The challenges and needs that drove Daniel to start Teelixir 04:33 The Impact of COVID-19 on Teelixir's growth 07:23 What channels have been working for driving brand awareness? 08:44 How giveaways are a growth strategy to find the right audience 10:15 How a quiz accomplishes key marketing goals of list growth and conversion for Teelixir 16:29 How Teelixir complements email & SMS Strategy 20:40 How Teelixir differentiates from competitive products | |||
| The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri | 18 Aug 2021 | 00:39:13 | |
Paul on Twitter: @benigeri
SHOW HIGHLIGHTS: 01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive 03:17 Why focus on Nano-influencers as opposed to larger influencers 06:28 What are the mechanics of an effective influencer campaign? 13:14 How H.V.M.N. allocated marketing budget based on channel 20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months 28:00 How H.V.M.N. used customer data to power its personalization strategy 35:04 How Paul approaches customer experience to improve Lifetime Value | |||
| How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson | 11 Aug 2021 | 00:32:30 | |
Show Highlights:
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| How To Grow Your Shopify App, with Deb Mecca | 18 Nov 2022 | 00:32:46 | |
Deb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/
SHOW HIGHLIGHTS:
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| Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep | 04 Aug 2021 | 00:27:47 | |
HIGHLIGHTS:
0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially 04:33 How Manta Sleep is generating brand awareness and traffic 06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes 09:53 How Mark uses a Quiz Funnel to improve his marketing 14:59 A breakdown of the Manta Sleep marketing funnel 19:07 How Mark builds the Manta Sleep Brand Story
Manta Sleep: https://mantasleep.com/ | |||
| How To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired Advisors | 28 Jul 2021 | 00:39:35 | |
Find Chris at https://globalwiredadvisors.com/
HIGHLIGHTS: 0:35 - A brief overview of how Mergers & Acquisitions work 10:06 - What are the multiples for ecommerce brands today? 13:23 - How do you quantify the value of a brand in an acquisition? 24:26 - What are the main metrics that are reviewed for a valuation? 27:57 - How to minimize risk when going through the acquisition process? 32:03 - What does the short term and long term future look like for ecommerce acquisitions? | |||
| What Is Your Game Plan To Maximize Your eCommerce Profits? with Rob te Braake | 21 Jul 2021 | 00:31:21 | |
Learn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow:
https://financeinsightmatters.com/cartoverflow/
Highlights: 2:28 - How to balance fast growth and inventory and cash flow management. 3:36 - The key financial metrics you need to be monitoring every day. 6:30 - What do you need to look at to do your financial audit? 17:31 - The tools, and process, to effectively manage your ecommerce finances. 20:42 - What levers are available to pull more profits from your finances? | |||
| How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez | 14 Jul 2021 | 00:32:47 | |
Highlights: 0:52 - Instacart and its growing importance in the pandemic 8:46 - Ownership and analysis of customer data 12:46 - How to identify keywords, and opportunities, with Instacart paid search 16:16 - How to get initial traction when a brand launches 24:10 - How to prioritize when resources are limited
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| eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty | 12 Jul 2021 | 00:37:46 | |
HIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy 7:16 - On zero-party data vs. first-party data--and why you want both! 10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation 17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience. 22:02 - How to effectively use automations of campaigns to drive email revenue 23:37 - How Omnisend differentiates from Klaviyo 29:01 - iOS 15 and the impact on email marketing
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| How to Double the Performance of your Existing eCommerce Referral Program with Jay Gibb | 07 Jul 2021 | 00:36:23 | |
What’s a simple way to make more sales and reduce customer acquisition costs?
A referral program.
Jay Gibb is Founder and CEO of ClouodSponge, the most effective way to get people to share eCommerce products with people they know.
CloudSponge has helped thousands of companies--like StitchFix, Reebok, JustFab and more—create an evergreen acquisition system with referrals.
The mechanics of a referral system are critical to its success, which is where Jay’s expertise is so valuable.
In this conversation, we cover the various elements of a referral program:
• How to double the performance of your existing referral program
• 3 sharing features that are essential for every e-commerce store
• Positioning your sharing features on your e-commerce website
Jay put together a free guide to help identify opportunities with your referral program:
Download it for free here:
https://www.cloudsponge.com/cartoverflow | |||
| The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley | 30 Jun 2021 | 00:38:58 | |
HIGHLIGHTS: 4:30 - How Andy defines a great user experience. 11:21 - The framework and requriements for running successful A/B testing 19:15 - The impact of iOS 14.5 on eCommerce conversions 27:01 - How to gather customer insights that can drive better marketing
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| How To Actually Get Data-Driven Insights (by Asking Less Stupid Questions) with Steen Rasmussen | 23 Jun 2021 | 00:38:14 | |
HIGHLGHTS:
1:07 - Why data is like meat (hint: it spoils very fast) 5:52 - How historical data can be fine-tuned for your predictive model 13:50 - The future of personalization and ecommerce shopping experiences 23:52 - What Steen recommends for KPIs to track for ecommerce brands 31:10 - How to balance short term gains with long-term user
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| Customers Over Clicks - How To Create Customer Value, with Will Laurenson | 18 Jun 2021 | 00:28:50 | |
Highlights: 1:39 - WIIFM -- what's in it for me: the foundation of a good customer experience. 12:41 - How Will uses fit finder quizzes to improve the cusotmer experience. 17:46 - Different Personalization tactics Will recommends 21:22- To discount, or not?
Sites: | |||
| How Postscript Is Building The Future of SMS Marketing, with Corinne Watson | 16 Jun 2021 | 00:31:51 | |
Highlights: 4:12 - Why segmentation is the foundation for success with SMS 7:30 - How to turn a one-way SMS campaign into a two-way conversation 10:33 - SMS as a relationship-building channel vs revenue channel 13:03 - What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS 16:10 - effective strategies to grow an SMS list 18:38 - What a customer's purchase process may look like in the next few years (hint: far more streamlined than it is today) 20:32 - Why skincare brand Blume succeeds with SMS -- they surprise and delight their customers with gift cards randomly 25:04 - How brands need to be re-educated on how to use SMS as a marketing channel 28:49 - How Postscript sees, and builds, the future of SMS marketing
Links mentioned: | |||
| How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk | 03 Nov 2022 | 00:28:06 | |
Optimonk: https://www.optimonk.com/ Eric on Linked In: https://www.linkedin.com/in/ericmelchor Eric on Twitter: https://twitter.com/melchor_eric | |||
| $1 Billion In Annual Sales, and Just Starting Direct To Consumer. This is 7Day's Strategy | 09 Jun 2021 | 00:51:03 | |
HIGHLIGHTS: 2:10 - 7Days 30 Year History 9:16 - How COVID Impacted 7Days strategy 13:03 - How 7Days Turns a long shelf life into a competitive advantage and differentiator 21:34 - The different approaches to customer data for a direct-to-consumer purchase vs Amazon or Walmart 26:34 - how to track offline advertising efforts to online sales 33:19 - How 7Days predicts the number of repeat purchases they will receive 36:26 - How 7Days creates their marketing strategy & budget
Check out 7Days sweet-filled croissants online at the 7Days Website!
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| How Tina Cheng Is Making a Statement with Customized Jewelry Brand, Capsul | 02 Jun 2021 | 00:36:27 | |
Show Highlights: 1:40 - How Capsul is innovating by creating customized jewelry 7:37 - How Capsul conveys the value and quality of jewelry to differentiate from other customized jewelry 10:44 - How storytelling and emotion differentiates Capsul 13:37 - How Tina communicates with customers after a purchase 15:19 - How Capsul leveraged a quiz to help guide shoppers to the right product 21:26 - The breakdown of Capsul traffic and conversion 26:43 - The impact of iOS 14.5 changes on Facebook ads and conversions 28:38 - How Tina manages her global workforce 31:29 - On personalization and mass customization
Links Mentioned: | |||
| Behind-the-Scenes: On The Path to Building a 7 Figure Automotive Brand, with Connor Gross | 26 May 2021 | 00:48:34 | |
HIGHLIGHTS: 3:08 - How Connor started Cardly in college…and sold the 7 figure brand 8:35 - How Connor operates Respoke Collection to scale a bespoke art company 12:52 - Why Connor loves his new business model with Respoke Collection 14:08 - The benefits and economics of Print on Demand businesses 16:28 - How Respoke Collection is growing with partnerships and press 18:36 - How PR is the great equalizer for upstart brands -- and Connor's key source (HARO) 20:29 - Why "Spin to Win" is a great opt in 22:37 - How Connor builds out email automations that convert 26:50 - The Abandoned Cart Series that Connor has found huge success with. 29:33 - The post-purchase follow up series to drive cross sell revneue 31:50 The additional digital properties that Connor has purchased and how he plans to grow them 33:17 - What defines the successful from unsuccessful ecommerce brands
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| How Marea's Organically Growing To Impact the 800 Million Women Who Menstruate Daily, with Monica Grohne | 19 May 2021 | 00:35:54 | |
HIGHLIGHTS:
Links Mentioned: | |||