Omnisend's Cart Insiders Podcast is hosted by veteran marketer Greg Zakowicz, where he speaks with leading DTC voices, featuring insights and analysis into all aspects of ecommerce, including email, SMS, and social media marketing tactics, changing consumer behavior, and what the future of commerce holds for today’s ecommerce brands.
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S5, E15: Turkeys of the Year: Roasting the Year's Not-So-Finest Moments
Season 5 · Episode 15
Tuesday, December 19, 2023 • Duration 30:37
Do you agree with Greg's and Gabe's turkeys of the year? What would you add to the list? With Thanksgiving and Black Friday in the rearview mirror, we take a break from our usual email marketing and ecommerce discussions and have some fun chatting about not-so-great moments of the year.
Losing $100B in market value? Sending an email full of placeholders? Using ChatGPT to fill out a legal document? Greg and Gabe cover it all in this fun episode!
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
S5, E14: Buzzword Busters: Where Laughter Meets Marketing Lingo
Season 5 · Episode 14
Wednesday, November 22, 2023 • Duration 13:26
This isn't your typical email marketing podcast episode! 😅
This time, we've got a 10-minute timer and a bunch of industry buzzwords that we think deserve some good-natured teasing. Which buzzwords are getting on your nerves?
S5, E13: Overlooked Email Marketing Tactics for Black Friday, Free Shipping Dilemma & More
Season 5 · Episode 13
Thursday, November 16, 2023 • Duration 31:52
What high-performing automation do brands frequently overlook? Should free shipping continue to be offered as a buying incentive, or is it now an expectation? How can gifts be used to increase sales?
Discover more in the latest podcast episode featuring our experts, Greg Zakowicz and Gabe Macaluso.
They explore a list of often overlooked items, discuss what new automations are worth including in your strategy, and talk about other hot topics.
And, we have a text-only email in the email review segment — the kind we often receive questions about. 👀 Tune in and find out what strategies you can still apply to your Black Friday and Cyber Monday plans.
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Topics Discussed:
00:00 Intro
01:06 Should brands suppress recent purchasers from holiday promotions?
06:24 Should companies add more automation during the holidays?
S5, E12: Pro Tips for Black Friday Email Marketing: Popups, Subject Lines & More
Season 5 · Episode 12
Monday, November 13, 2023 • Duration 26:40
Get ready for another lively episode of our Email Marketing Talk Show!
We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, as they dive into the hottest topics for the Black Friday Cyber Monday period. They provide tips on optimizing your popup forms for the holiday season and guide you on creating an excellent holiday email template. Plus, they share insights on BFCM subject lines and email preheaders.
And let's not forget the live email review, where Greg and Gabe analyze an example from a Black Friday campaign and share some useful tips that you can apply to your marketing activities.
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Topics Discussed:
00:00 Intro
01:13 How should brands optimize their popups for the holiday season?
05:34 Tips for designing great holiday email templates.
S5, E11: Live Email Review, Optimizing Transactional Messages & Strategies for No Discounting
Season 5 · Episode 11
Thursday, November 9, 2023 • Duration 27:21
Get ready for another lively episode of our Email Marketing Talk Show!
We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, share some handy tips for making transactional messages better and creating series for customers who haven't purchased recently. They also dive into the trending topic of not offering discounts and suggest alternatives — a hot discussion right before the Black Friday Cyber Monday rush. Plus, they review a live Black Friday campaign, offering valuable tips and ideas for this year.
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Topics Discussed:
00:00 Intro
01:02 Should we optimize transactional messages, and how?
05:31 Strategies when you don’t, or can’t, discount in your emails & SMS
10:35 Tips for creating automated lapsed-buyer series
16:58 Survivor: Which automation would you banish if you had to?
20:38 Live email review
26:10 Wrap up
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✅ START FREE with Omnisend
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⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
S5, E10: Email Marketing Debate - Text vs. HTML: Which Wins? Early Holiday Sales & More
Season 5 · Episode 10
Thursday, October 12, 2023 • Duration 24:13
Get ready for another lively episode of our Email Marketing Talk Show!
Greg Zakowicz and Gabe Macaluso tackle the hot topics of text vs. HTML emails, early holiday sales, engaging product recommendation quizzes, sustainability's significance in consumer behavior, and the strategy behind cart abandonment splits. Tune in for valuable insights and don't forget to check out Omnisend's game-changing tools at a fraction of the cost.
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Topics Discussed:
00:00 Intro
00:51 Text vs. HTML
05:47 Holiday start date
10:13 Quizzes
15:00 Does sustainability really matter?
19:28 Cart abandonment splits
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✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
Discover the latest ecommerce marketing trends in our podcast episode featuring insights from the new H1 2023 report by Omnisend!
Email marketing remains strong with an impressive $72 ROI for every $1 spent. Automated messages, SMS marketing, and web push notifications are driving sales growth. Maximize automation and harness the power of SMS to enhance your marketing strategy!
🔗 Plus, discover the myth-busting magic of Omnisend, the email marketing platform that gives you the tools for success without breaking the bank! 💪 Save 40% compared to those other guys! Check out the link in the video description to learn more.
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📒 CHECK THESE OUT
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⚡️Email, SMS, and push marketing statistics for ecommerce in H1 2023
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
S5, E8: Boost Your Email Strategy: Opt-In Tips, Subject Line Testing, and Prime Day Insights
Season 5 · Episode 8
Monday, July 24, 2023 • Duration 21:04
Five captivating topics, each discussed in just three minutes, and a whirlwind of insights and sarcasm.
Greg and Gabe discuss dive into these crucial email marketing topics: single vs. double opt-in, subject line testing, sender name strategies, competing with Prime Day, and cart abandonment splits.
Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. Let's dive in and happy marketing!
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Topics Discussed:
→ Single vs. Double Opt-in: Which process should brands use when collecting email addresses?
→ Subject Line Testing: Are tactics like emojis worth testing? Our hosts weigh in.
→ Sender Name vs. Brand Name: Get insights on what works best for sender names.
→ Competing with Prime Day: Essential tips for brands to stand out during Prime Day and the holiday season.
→ Cart Abandonment Splits: Should brands split based on cart total? Find out!
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
S5, E7: Black Friday Emails, Unengaged Subscribers, Custom Fonts & More
Season 5 · Episode 7
Friday, June 23, 2023 • Duration 22:57
Five captivating topics, each discussed in just three minutes, and a whirlwind of insights.
Greg and Gabe discuss when to send re-engagement messages to unengaged subscribers, the importance of custom fonts, recommended email segments for businesses new to segmentation, the growth and significance of ecommerce subscriptions, and when companies should start planning their BFCM campaigns.
Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. Let's dive in and happy marketing!
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🕗 TIMESTAMP
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00:00 Intro
01:10 Unengaged subscribers
04:49 Custom fonts
08:12 Segmentation
13:12 Subscription services
17:24 BFCM planning
21:48 Wrap up
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
S5, E6: Cracking the Code: Abandoned Carts, Email Length Optimization, and AI Shopping
Season 5 · Episode 6
Thursday, June 22, 2023 • Duration 23:37
Five captivating topics, each discussed in just three minutes, and a whirlwind of insights.
Join Greg Zakowicz and Gabe Macaluso as they unveil secrets about abandoned cart message delays, the art of crafting perfect email length, the power of using multiple pop-ups on your website, the revolutionary impact of AI on online shopping experiences, and their ultimate email marketing pet peeves.
Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. Let's dive in and happy marketing!
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🕗 TIMESTAMP
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00:00 Intro
01:11 Abandoned cart delays
05:44 Email length
09:33 Multiple popups
15:11 AI & online shopping
19:01 Email pet peeves
22:37 Wrap up
=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
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More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
➡ Best for growing and medium-sized businesses focused on email marketing
➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan.
Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️
