Explore every episode of the podcast Car Sales Talk 101

We all tend to think our job is over as soon as the sale is made, but actually, we are just getting started.  The secrect to success is to maintain the same professionalism we put forth making the sale after the sale and all subsequent sales as a result of our hrd work.  Own the customer and do whatever it takes to keep them coming back to see you!

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Everyone and every business has a reputation, and now more than ever your reputation is more important than most think.  What is your reputation as a salesperson, manager, or dealership?  

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Dealerships are always trying to find ways and methods to sell more cars yet we continue to use the tried and sometimes true method of inceasing salespeople to increase sales numbers.  As this can work sometimes, I believe it's taking the easy way and not the best way.  Maybe another method may be to get back to basics and start training and hiring top talent.  Listen up and tell me what you think. 

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. The service department is the busiest department in the dealership. It is also the toughest especially when it comes to dealing wwith the not so happy customer. Help them help you by supporting their efforts in dealership and brand loyalty.

Sometimes as salespeople we tend to think that we know how a deal is going to progress and we end the process before it even had a chance to succeed or fail. Never give up on the del until management and the banks say it is no longer a deal. Keep the process moving positively and what you will see is a sale coming from out of the blue that you were certain had zero cjance of happening based on what the customer has told you right up front. Never say no or goodbye until it is one hundred percent hopeless.

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Time to tun back the calendar to pre=pandemic times when sales profesionals followed a true and proven path to the sale starting with the initial greeting of the customer.

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Stop bypassing one of the most important steps to the sales process. Sell yourself professionaly and watch your closing percentage increase.

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With all the changes in the car business over the past several years, the pay plans available have changed also aand sometimes not for the best. Listen in for a small insight the how salespeople are being compensated in several different ways.

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Their is never enough tools in our toolbox to help us close a deal. Whenever we think we know it all, we start missing those deals. This episode will help you with getting your customer to bump on the price and payment, but only if you can do it the right way. Confidence is the key.

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Being a superstar salesperson is not as hard as it may seem. We really only need to male a commitment to practicing the mastering of our craft. With all the information available to our customers on the web, our customers are more set on a vehicle than they have ever been. They also physically shop less dealers than before. Help them buy using these five closing techniques and watch your income soar.

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In life as well as business it is easy to settle into a certain daily grind. We get used to seeing things in one particular way to the point that we are oblivious to these things that may possibly be out of place or in a state of despair. It's time to take a fresh look at your lot display, your showroom, and your office area to determine if theu need some attention.

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It's getting harder and harder to make a decent living selling cars especially with all the digital info available to our customers. But just because they can spout off a KBB or Carvana value does'nt mean they know everything. We are the experts and this episode will help you when it comes time to justify the trade value.

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There is no better time to reach out to your customers and let them know you care. Listen up for some quick tips to help end your yer on A HIGH NOTE!

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The road to the sales process has been around forever. Don't think its outdated and ineffective because it is the only proven process to selling cars that is successful. Commit yourself to becoming a master of the process and watch your commissions soar>

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Times are changing in the auto industry however, the typical car salesman still remains. It's time to set yourself apart from those salespeople. The real pros in the business do everything they can to legitimze the sales profession, yet the amateurs continue to hold us down and keep the consumers view of us at the lowest levels. Time to do something about it.

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There are so many things we as salespeople can do to further our career, but we are gonna talk about the three most important, at least to me, on what I think we need to spend more time mastering.

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Sometimes your customers 1st impression is made before they step on the lot. That phone call you received set the tone and gave you the opportunity to showcase yourself. If you are smiling while you are conversing, the customer can hear that smile and your chances of them showing are greatly enhanced.

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Selling a certain number of cars is good but how do you do it and how do you sell more? The answer is increase your closing ratio. In this episode we will discuss closing and what it is, and we will talk about the things you need to do to get better.

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We tend to relax especially when times are tough. We either skip steps in the process or we do them half ass. It's time to pick up the pace and get back on track to being the best we can be.

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It's hard enough to earn a decent living selling cars without those few that belong behind bars more than on a showroom floor. I'm talking about the SKATERS. Listen up as we discuss how to detect and deter these thieves.

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With all that's been happening in the world and cat business over the past few years it can be tough to stay true to the sales steps that have been there to guide us to theses we work so hard to get. You have to be true to the "Rod to the Sale" but sometimes it might be wise to take a detour.

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The sales process is not exactly rocket science, but if you shortcut the process too many thing can go wrong.

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We research everything that we have an interest it, yet the things that help supply our income is left to our customers to research. Why is that we know our favorite sports figures statistics but we don't know the first thing about the products we sell? Listen up, it's time to become a real pro!

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With Fuel prices at an all time high, selling trucks and SUV's is getting tough to say the least. We need to be able to help the customer find the dollars to justify their purchase by working with them to develop a budget at least until the economy rebounds, because it will. Or just remind them to fill up before the tank is on empty.

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Taking shortcuts is the quickest way to shortcut your pay. Whether you are a green pea or a seasoned pro, it's time to get back to doing things the way they were meant to be done, do it right the first time.

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Lets face it, we all get bogged down with the sub prime customers and we all tend to migrate to the fun loving below average salespeople on our sales floor. The only way to turn this around is to stay away from the shit apples we encounter. Listen up!

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Sometimes we find it necessary to switch a customer to another vehicle for several different reasons. This is not an easy task but it can be made easier if we are prepared to suggest another unit to the customer. Let's discuss how this can be done.

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With the current car selling atmosphere we are tempted to revert to being order takers. If we are to survive this feeding frenzy, we are going to need to remember the sales process and what it took to sell cars before the chip shortage. The horse will drop, will you be ready to march on without missing a beat?

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A new year is here and the market is bound to change. It's time to get back to the basics of selling and time to hone our selling skills. This career is dependent on customers coming back to see us for most all future car purchases, not to mention the referrals they can produce.

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Getting the customer to come back after their visit has less to do after they leave and more to do with what you did when they were on the lot and in your showroom. Listen up and start enjoying more be backs and quite possibly more first time closes.

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One of the biggest mistakes we make id buying into the customers excuse that they do no have a lot of time. We shortcut the process and pre qualify the customer only to find that they never return or answer their phones after we release them. Listen up to find out how I handle customers in this situation.

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Coming to work and just waiting is a sure fire way of have a mediocre and short career in the car business. Have a plan and if management does not bring structure to your team, then you'll have to do it yourself, Listen Up!

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We tend to leave a lot of deals on the table to be gobbled up by the next dealership when we fail to ask for a co-signer. Listen up as we discus how and why we need the co-signer and how to get it upfront.

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We all need a break now and then, but what happens when we bet back form our vacation? Prior planning and preparations can make the move back into the selling modes much smoother.

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The lively hood of your dealership depends highly on the ability to capture the customers financing. While profits dwindle on the front end, the Back end of the deal continues to grow even more important than just a few years ago. Listen to this episode for a quick tip on attempting to gather their finance or at least the opportunity to sell a few finance products.

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Teamwork - Everybody working together to achieve a specific goal. Try it.

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We are all at work lots of hours a day but we don't all work lots of hours a day. If we change our perspective and maybe our attitude, may be we can sell more cars. Quit wasting your time wasting time and quit wasting your customers time by pre qualifying them and skipping steps. All that can happen is you will make more money.

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Quit negotiating with $500 and $1000 increments when you only need to use $50 to $100 to close the deal. Listen up to this episode and find out how my friend has substantially increased his gross.

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The deer in the headlights look a salesperson has when taking out the 1st Pencil can be softened of maybe even eliminated when both sales manager and salesperson is prepared.

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Sometimes as managers and senior salespeople we tend to forget the early years in our career. We forget the trials and tribulations we experienced trying to get that customer over the curb and busting bugs in the car we sold to them. Let's listen to a few ways we can remember the days......

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If we just sit back and relax when it comes to getting better at our job the business is gonna pass us up and leave us in it's dust. It's time to take the next step towards becoming the pro we know we can be.

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For a lot of us, we are in the middle of a sellers market atmosphere and living the life. But don't relax because it will end and we need to be poised to handle our business when it happens. Listen up and take notes because it could mean the end of your career if you are not ready.

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We all have certain ways of doing things, but when it comes right down to it the best way is the tried and true method or what we like to call the process. Allowing our team or ourselves to stray and not be held accountable is the first step down the long road to mediocrity.

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The car business is by far the easiest business to get a pay raise without even asking for it. Listen to this episode to find out just how easy it can be.

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It's getting harder and harder to make a profit selling a car so we need to start looking at other avenues for gross. Adding the addendum sticker is a sure fire way to get more profit, as long as we are asking for it.

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It is so much more tougher to sell a car and make money than in the past so the last thing we want to do is to eliminate another avenue of profit by giving up trade money.

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We all seem to start our day off the same way but what we forget to do is to end our day the right way.

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