Ever had a work âWilsonâ - a friend/mentor of sorts who would serve as a guide or touchstone to you in the good and bad? Well, Jason Anello, aka Janello, is that to me. And now, he will be your guru for all things brand experience.
J. is an experience designer at his core despite holding various professional titles such as CMO, Head of Product Design and Creative Director. He credits his childhood dinner time and accidental behavioral science degree for his ability to meaningfully, connect with customers across so many diverse industries and products.
In this episode, we also discuss:
âThe psychology behind branding
âWhy customers are paramount to âmakingâ a brand
âThe difference bw art for artâs sake and Commercial art and why getting the right collaborators onboard will help your creativity sing
âWhat is a CXO (Chief experience officer) and BTS of Jâs experience in that job
âWhy great brands give the keys to the customer
âThe meaning of collective unconscious
âWhy sharing a meal is one of the most intimate thing you can do
âŚand more
Connect with Jason here:
https://forkingtasty.com
http://janello.com/dinnertables
Resources:
Start with Why by Simon Sinek https://amzn.to/3NR6JLD
The Creative Act by Rick Rubin
Fact check - I could not find that Wilson was related to a literary thing, but I did find it was a nod to Tim Allenâs neighbor from when he was a kid.