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Explore every episode of the podcast Called to Both - Balancing Motherhood and Business for Photographers

Dive into the complete episode list for Called to Both - Balancing Motherhood and Business for Photographers. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
125: The Secret to Working Less So You Can Make More with Shay Cochrane ft. Independent Business25 Nov 202400:50:47

Can you build a successful business without constantly working? In this episode, Shay Cochrane shares how she has built multiple six-figure businesses while only working 16 hours a week.

This episode originally aired on Honeybook’s Independent Business podcast.

In This Episode You'll:

  1. How to earn more by working less
  2. Making your business work with your life
  3. How to conduct an 80/20 analysis of your business


Connect with Shay:

Website: elevaevisuals.com

Instagram: instagram.com/elevaevisuals

Élevae Visual’s Guide to Working Less: elevaevisuals.com/freebie-guide-to-working-less


More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

124: 5 Books About Business & Money You Should Read in 202518 Nov 202400:12:21

What’s on your reading list for 2025? Today’s episode features five of my top recommendations for business books to read next year.

In This Episode You'll:

  1. Find 5 new books to add to your reading list for 2025.
  2. Explore the different styles of business finance books available.
  3. Hear why I recommend each of these for every entrepreneur!

Find it quickly:
:41 Top 5 Business and Money Books for 2025
2:17 - Book 1
4:46 - Book 2
5:59 - Book 3
7:33 - Book 4
9:01 - Book 5

Mentioned in this Episode:
Free Money by Austin L. Church
Out of the Maze by Spencer Johnson
The Psychology of Money by Morgan Housel
Undistracted: Bob Goff
10x is Easier than 2x: by Dan Sullivan

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

119: Unlocking Rapid Business Growth with Education with Angie McPherson09 Sep 202400:41:57

I'm often having conversations with fellow entrepreneurs about all the things we don't hear talked about publicly, but in today's episode, you're going to hear what one of those conversations sounds like. Angie McPherson invited me to chat about our own educational investments on her podcast and it was just too good not to air here! Listen in as we share the wins, the lessons learned from less-than-perfect investments, and how we’ve used education as self-investment to propel our businesses forward. 

[This episode is a re-run. It originally aired on Angie McPherson's podcast on August 22, 2024]

In This Episode You'll:

  1. Explore the power of educational investments.
  2. Determine which investment options to consider based on where you are in business.
  3. Understand why you should have an education budget for growth.

Find it quickly:
:25 - The Power of Educational Investments
4:51 - The Journey of Investing in Education
12:51 - Types of Educational Investments
20:26 - Creating Offers with Clarity
21:28 - Investing in Education
22:06 - The Course Graveyard
22:53 - Budgeting for Growth
24:01 - The Value of Mentorship
33:13 - The Importance of Self-Belief
33:50 - Advice for Entrepreneurs at Different Stages

Mentioned in this Episode:
Voxer
CreativeLive

Connect with Angie:

Instagram: instagram.com/angiejanine

Website: angiemcpherson.com

Work with Angie: angiemcpherson.com/marketingmastery

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

43: Diversify Your Income 2023 with These 5 Steps19 Dec 202200:14:13

To kick of the year, let's talk through 5 ways that you can diversify your income! By diversifying your income, you're able to relieve the stress that comes in your business during slower seasons by building revenue streams outside of your primary offering! In this episode, I'll be giving you passive and active revenue opportunities in your business!

Today's episode is brought to you by Honeybook! HoneyBook is the client management software that I've been using for years to send contracts, get paid, and keep track of all of my client inquiries and projects. Inside of HoneyBook, I can see at a glance exactly where my projects are in a timeline! I love that I can use this for sending questionnaires, setting up recurring invoices, and book calls through their built in scheduler tool and so much more! You can try Honeybook for 50% off today with the link below!

TRY HONEYBOOK >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Explore both passive and active income streams.
  2. Embrace your role as a content creator and educator.
  3. Strategically implement revenue streams that serve you.
  4. Build a community with purpose.

Find it quickly:

2:22 - Diversify Your Income 2023 with These 5 Steps

4:08 - 1. Embrace a Content Creator Role

5:44 - 2. Grow Your Email List

7:15 - 3. Add Affiliate Marketing to Your Strategy

9:18 - 4. Create a Digital Course or Download

10:57 - 5. Consult or Mentor

12:10 - Bonus: Build a Community

Mentioned in This Episode:

Part 1: How to Get Started with an Email List

Part 2: Email Marketing for Photographers

Episode 4

The Affiliate Marketing Jumpstart Guide

Kajabi

Episode 28

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

42: Planning & Goal Setting for Your Business | Part 212 Dec 202200:17:18

I'm a huge proponent of setting aside time for planning and goal setting, so today I'm exploring how to go about setting goals in your business and resources I recommend to getting the most out of your planning session! Plus, I'm even sharing how you should wrap up any session of planning and goal setting for your business to ensure you follow through with it!

Today's episode is brought to you by Honeybook! HoneyBook is the client management software that I've been using for years to send contracts, get paid, and keep track of all of my client inquiries and projects. Inside of HoneyBook, I can see at a glance exactly where my projects are in a timeline! I love that I can use this for sending questionnaires, setting up recurring invoices, and book calls through their built in scheduler tool and so much more! You can try Honeybook for 50% off today with the link below!

TRY HONEYBOOK >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Learn how to set goals in your business.
  2. Explore tips for winning with your business goals.
  3. Find tools & resources for setting goals.
  4. Plan on how to wrap up your goal setting and planning days to ensure success

Find it quickly:

2:12 - Simple Tips for Winning with Goals

9:45 - SMARTER Goals with Michael Hyatt

10:40 - Putting Your Goals on a Calendar

12:45 - Wrap Up Activities

Mentioned in This Episode:

Episode 41

Michael Hyatt's Goal Setting Blog

Michael Hyatt's Goal Setting Download Sheet

Michael Hyatt's Book: Your Best Year Ever

Ashley Profit's Printable Calendar

VIDEO:

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

41: Yearly Planning and Goal Setting | 10 Years of Business Edition | Part 105 Dec 202200:17:36

As I approach my 10th year in business, I am humbled and honored by my journey, yet reminded of just how important goal setting & planning is for your business. In today's episode, I want to share my own goals setting and planning process with you!

Today's episode is brought to you by Honeybook! HoneyBook is the client management software that I've been using for years to send contracts, get paid, and keep track of all of my client inquiries and projects. Inside of HoneyBook, I can see at a glance exactly where my projects are in a timeline! I love that I can use this for sending questionnaires, setting up recurring invoices, and book calls through their built in scheduler tool and so much more! You can try Honeybook for 50% off today with the link below!

TRY HONEYBOOK >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Plan your best business year yet.
  2. Know what data points you need for planning.
  3. Map out your next CEO planning day!

Find it quickly:

2:42 - Planning Your Best Business Year Yet

3:45 - Set Aside Dedicated Time to Review & Plan for Your Business 

5:52 - Gather all of the Materials and Data that You Will Need

8:46 - Set Your Planning Agenda

11:41 - Conducting a Planning Day in Your Business

Mentioned in This Episode:

CEO Day on Youtube

Notion

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

40: Scaling Your Business in Part-Time Hours with Rachel Traxler28 Nov 202200:37:39

Are you looking for advice on how to scale your business into part-time hours without losing revenue? In today's episode, Rachel Traxler joins us to share how she's built a business that she runs on limited hours each week with the support of her team! She shares the mindset shift she had to make around time management, what team members she currently works with, and how her business is centered around her faith!

Today's episode is brought to you by Kajabi! I use Kajabi to house my freebies, my email list, my coaching pages, and client replay calls. Kajabi also offers podcast hosting, communities, and memberships. This all-in-one tools helps streamline my admin and marketing efforts! You can try Kajabi for free today with the link below!

TRY KAJABI >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Learn the mindset shift to working less and making more.
  2. Understand the value of team members and their roles.
  3. Discover the difference between income producing activities vs. lead generating activities.

Find it quickly:

4:25 - The Overlap of Motherhood & Business

7:26 - Scaling Your Business in Part-Time Hours

12:40 - Building a Team to Scale Your Business

16:54 - Income Producing vs Lead Generating Activities

21:18 - Your Next Step to Scaling Back on Hours without Losing Revenue

27:14 - Faith in Business

33:20 - Rapid Fire Interview Questions

Connect with Rachel:


@racheltraxler


racheltraxler.com

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

39: How to Create Social Proof in Your Business | Brand Authority Series21 Nov 202200:17:02

You have the power to build your own brand authority, especially after you understand, prioritize, and create social proof for your business. Social proof enables you to build influence and brand power. In today's episode, I'm sharing what social proof offers and ways that you can build it in your business.

Today's episode is brought to you by Kajabi! I use Kajabi to house my freebies, my email list, my coaching pages, and client replay calls. Kajabi also offers podcast hosting, communities, and memberships. This all-in-one tools helps streamline my admin and marketing efforts! You can try Kajabi for free today with the link below!

TRY KAJABI >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Understand what social proof is.
  2. Implement three types of social proof into your business.
  3. Create social proof for your business.

Find it quickly:

2:11 - What is social proof?

4:31 - Examples of Social Proof

6:19 - How to Build Social Proof

6:35 - Review & Testimonials 

9:55 - Press & Endorsements

13:10 - Speaking

Everything that we chatted about in today's episode is actually included in my free guide, The Brand Authority Blueprint. You'll see everything we discuss in this series on becoming an in-demand brand and decide what you want to be know and remembered for.

DOWNLOAD NOW >>

Mentioned in This Episode:

Influence by Robert Cialdini

Adorama

HARO

The Brand Authority Blueprint

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

38: What Your Visual Brand is Telling Your Audience | Brand Authority Series14 Nov 202200:17:38

What is your visual brand telling your potential clients without you even realizing? There are a few important elements to consider in your brand visuals that can help elevate your brand to look more professional, trustworthy, and valuable. In today's episode, we're exploring those elements, a few red flags for keep you from looking like an amateur, and a quick exercise to ensure you have a consistent visual brand.

Today's episode is brought to you by Kajabi! I use Kajabi to house my freebies, my email list, my coaching pages, and client replay calls. Kajabi also offers podcast hosting, communities, and memberships. This all-in-one tools helps streamline my admin and marketing efforts! You can try Kajabi for free today with the link below!

TRY KAJABI >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Understand the value of visual design.
  2. Explore four ways to elevate your brand.
  3. Review common pitfalls of amateurs in visual design.

Find it quickly:

2:00 - Control Your Visual Brand

6:22 - 4 Ways to Elevate Your Visual Brand

10:33 - Pitfalls of Amateurs in Visual Design

 

Everything that we chatted about in today's episode is actually included in my free guide, The Brand Authority Blueprint. You'll see everything we discuss in this series on becoming an in-demand brand and decide what you want to be know and remembered for.

DOWNLOAD NOW >>

 

Mentioned in This Episode:

HEX color Finder

Brand Brilliance

The Brand Authority Blueprint

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

37: Your Brand Messaging | Brand Authority Series07 Nov 202200:14:11

Do your potential clients see you as the valued and professional brand that you are? In the second episode of our Brand Authority Series, we're exploring the essential elements of building a credible and in-demand brand. Listen in as I share how you can determine what you want to be known for and build messaging that resonates with your potential clients!

Today's episode is brought to you by Kajabi! I use Kajabi to house my freebies, my email list, my coaching pages, and client replay calls. Kajabi also offers podcast hosting, communities, and memberships. This all-in-one tools helps streamline my admin and marketing efforts! You can try Kajabi for free today with the link below!

TRY KAJABI >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Determine what you want to be known for.
  2. Build your brand messaging.
  3. Learn how to communicate the benefits of your brand.
  4. Grab a guide to brand authority.

Find it quickly:

2:45 - What do you want to be known for?

3:42 - What do you do and how is it benefiting the customer

8:15 - Build your brand messaging prompt

9:36 - Highlight your uniqueness

12:19 - Review client reviews and testimonials

 - The Brand Authority Blueprint

Mentioned in This Episode:

Building a Storybrand

The Brand Authority Blueprint

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

36: How to Become Seen as the Go-To Expert At What You Do31 Oct 202200:10:15

What would it look like if you could be seen as the go-to expert in your field? Brand authority and credibility helps you become seen as that go-to expert, but does take a bit of work. The payoff includes more and better clients, higher rates, and peace of mind in your marketing efforts. In today's episode, I'm sharing how you can position yourself as a brand of authority and credibility.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Explore building a visibility plan.
  2. Understand brand authority.
  3. Take three steps to building brand authority.

Find it quickly:

2:17 - Two Key Factors of an In-Demand Brand

4:08 - Three Ways to Build Your Brand Authority Online

4:38 - #1: Decide what you want your brand to be remembered and known for.

5:55 - #2: Build brand authority through your brand visuals.

7:30 - #3: Build social proof for your brand authority.

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

 

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

35: 3 Tips for Strategic Collaborations with Danielle Wiebe24 Oct 202200:39:46

It's so fun to collaborate with other brands and businesses, but what goes into that? Community leader, Danielle Wiebe of Business Babes Collective joins us to talk about making big business decisions, exploring collaborations and connections, and how to handle rejections from your pitches!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Explore making big business decisions.
  2. Understand how to craft pitches and handle rejection.
  3. Learn three tips for strategic collaborations.

Find it quickly:

2:13 - Get to Know Danielle

6:20 - Impact of COVID

9:29 - Making Business Decisions

14:29 - Connect & Collaborate

22:23 - Handling Rejection

29:38 - 3 Tips for Strategic Collaboration

32:08 - Rapid Fire Questions

Connect with Danielle:

businessbabescollective.com

Business Babes Collective Podcast

Free Workshop

Instagram @danilivinglife

Instagram: @businessbabesco

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

34: Creating a Visibility Plan For Your Business Marketing17 Oct 202200:15:15

Are you hoping for more clients in your business? Whether you're new to your business or you've been in the gam for a while, you know that unless you have customers, you can't have a successful business. So what's the answer to getting in front of those potential customers? A visibility plan.

Our visibility marketing activities are often the first to get dropped in our business when we get busy, which slows down our inquiries and leads to less new clients. In today's episode, I am highlighting the timeline of your marketing efforts and how you can create a visibility marketing plan in your business.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Learn about Visibility Marketing
  2. Explore Visibility Marketing Activities
  3. Set Aside Time for Your Visibility Plan

Find it quickly:

3:13 - What is Visibility Marketing?

6:06 - Visibility Marketing Activities for Your Business

7:21 - Repurpose and Share Older Content that Performed Really Well in the Past

9:23 - Pitch Yourself to Collaborate with Another Business Owner

10:52 - Show Up in Facebook Groups 

11:21 - Optimize for SEO

12:37 - Keep Evergreen & Video-Based Content Top of Mind

14:06 - Schedule Your Visibility Activities

 

Links + Resources mentioned in this episode:

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

[Best of Marketing] 5 Folders You Need for Faster Social Media Posting02 Sep 202400:11:06

If you've ever found yourself scrolling and scrolling through your phone to find a specific photo to post on social media, scroll no more. This episode is for you—I'm sharing the exact system I use to organize my photos and videos on my phone! This eliminates the headache of not knowing what to post, but also saves you time and effort when picking your content!

[This episode is a re-run. It originally aired as episode 98 on March 4, 2024]

Today’s episode is brought to you by my PitchPower email template pack, you’ll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.

Buy Now >>

In This Episode You'll:

  1. Understand the value of cohesive, branded content.
  2. Explore the system I use for posting to social media.
  3. Get organized within the folders in your camera roll.

Find it quickly:
2:35 - Folder with Headshots and Brand Photos
3:55 - Folder with PNG Logo Files
4:38 - Folder with Testimonials and Social Proof
5:18 - Stock Video Folder
6:11 - Portfolio Folder

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

33: Is Content Marketing Worth It? Here’s What They Don’t Tell You10 Oct 202200:11:28

We're told by all of the marketing gurus that content marketing is the most valuable way to get more visibility on your brand. As a content creator, I can say that content marketing works, but today I want to share what those experts aren't telling you about content marketing—to help you get beyond the hard days where you want to quit.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Explore the benefits of content marketing.
  2. Understand how content mediums can impact your success.
  3. Compare evergreen content to other content.
  4. Highlight the value behind marketing your content and services.

Find it quickly:

2:06 - What is Content Marketing?

3:39 - What to Determine Before You Implement Content Marketing Into Your Strategy

3:55 - Content Medium

5:46 - Consistency

6:36 - Email List

7:32 - Evergreen Content

9:22 - Marketing

9:42 - Your Excitement

Links + Resources mentioned in this episode:

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

32: Boundaries From Your Business | How to Keep Your Business from Being a 24/7 Thing03 Oct 202200:20:51

Are you constantly reaching for your phone when it dings to answer another email? Maybe you're struggling to find time for vacation because you've overbooked yourself! It's so easy to stay mentally clocked into your work when you have set boundaries for yourself to keep you from being in your business 24/7. In today's episode, I'm sharing seven ways you can create boundaries for you from your business.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today's episode is brought to you by Descript, my favorite tool for content creation! I use Descript to share smaller cut down pieces of my podcast, repurpose Youtube videos, and create on-screen captions in my reels. If you create content in your business, you need to check out this simple, easy-to-use tool!

Try Descript >>

In This Episode You'll:

  1. Find a balance between your work and your life.
  2. Set boundaries that protect your peace and mental health.
  3. Build systems and create rules for yourself in business.
  4. Earn passive income.

Find it quickly:

1:03 - Ways to Build Boundaries FROM Your Business

3:01 - Set your vacation time before you schedule the client work and launches in your business.

5:32 - Decide your hours and your reachability. 

8:20 - Mentally clock in and clock out.

12:50 - Read books and listen to podcasts that are NOT business related.

15:31 - Make “Rules” for how weekends and family time will look

17:00 - Build systems, templates, and automations to make yourself replaceable. 

18:45 - Build Passive Revenue streams.

Links + Resources mentioned in this episode:

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

31: The Number 1 Predictor of Your Success26 Sep 202200:14:04

There is so much value in finding success in our lives and business, but what is the driving factor and number 1 predictor in your success? Having a growth mindset. In today's episode, we're walking through 5 signs of a growth mindset and how you can adjust your approach to a growth mindset if you're struggling through any of these signs.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today's episode is brought to you by Descript, my favorite tool for content creation! I use Descript to share smaller cut down pieces of my podcast, repurpose Youtube videos, and create on-screen captions in my reels. If you create content in your business, you need to check out this simple, easy-to-use tool!

Try Descript >>

In This Episode You'll:

  1. Understand the importance of a growth mindset.
  2. Learn the value of planning ahead.
  3. Review 5 signs of a growth mindset.

Find it quickly:

0:46 - What is a Growth Mindset?

1:52 - Make space to slow down and evaluate.

5:12 - You ask for help and are open to feedback.

7:52 - You identify your shortcomings to grow from those things and not to shame yourself.

9:07 - Make time for yourself and your business.

10:16 - You see failure as a crucial part of growth.

Links + Resources mentioned in this episode:

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

30: How Multi-Passionate Entrepreneurs Can Market to Multiple Audiences19 Sep 202200:21:12

Calling all multi-passionate entrepreneurs! You can have and market to multiple audiences and still be successful. This is an opinion that I actually spent a long time not believing—yet here I am, doing exactly that. In today's episode, I'm giving you the permission to do more in your business and sharing the tools you need to do it!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today's episode is brought to you by Descript, my favorite tool for content creation! I use Descript to share smaller cut down pieces of my podcast, repurpose Youtube videos, and create on-screen captions in my reels. If you create content in your business, you need to check out this simple, easy-to-use tool!

Try Descript >>

In This Episode You'll:

  1. Find where there is overlap in your audiences.
  2. Understand the disadvantages of the tutorial trap.
  3. Not let being multi-passionate hold you back.

Find it quickly:

2:21 - Behind Joy's Business

3:47 - Why Marketing to Multiple Audiences is Hard

6:07 - One Content Medium

7:59 - Consistent Content Creation

10:09 - Permission

12:30 - Repurpose Content

15:56 - Leverage Your Personal Brand

17:47 - Avoid the Tutorial Trap

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

29: 3 Step Method for Making Better Business Decisions with Brooke Jefferson12 Sep 202200:37:37

Is there a business decision you're struggling with and you're not sure what to do? Brooke Jefferson joins us in today's episode to share a three step method for making better business decisions. Listen in as she walks through some valuable and actionable steps to help you get started today!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today's episode is brought to you by Descript, my favorite tool for content creation! I use Descript to share smaller cut down pieces of my podcast, repurpose Youtube videos, and create on-screen captions in my reels. If you create content in your business, you need to check out this simple, easy-to-use tool!

Try Descript >>

In This Episode:

  1. Learn about making informed decisions.
  2. Get the three step method to making better business decisions.
  3. Understand what to do when you've lost motivation.

Find it quickly:

4:05 - Get to Know Brooke

5:49 - Make Better Decisions

6:34 - Set a Vision

11:49 - Set Your Goals and Work Backwards from Your Vision

17:50 - Automate & Outsource in Your Business

31:09 - Encouragement

Links + Resources mentioned in this episode:

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

28: Growing a Facebook Group to 10k Members and My Best Community Growth Tips05 Sep 202200:17:49

If you are thinking about starting a Facebook group for your business or you're looking to grow an existing one, this episode was created for you! In today's episode, I'm sharing how I grew my own Facebook group to 10k members and a few tips and tricks you can implement today for faster growth!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today's episode is brought to you by Descript, my favorite tool for content creation! I use Descript to share smaller cut down pieces of my podcast, repurpose Youtube videos, and create on-screen captions in my reels. If you create content in your business, you need to check out this simple, easy-to-use tool!

Try Descript >>

In This Episode:

  1. You'll hear about the value of Facebook groups for businesses.
  2. Learn a few tips for growing your Facebook group faster.
  3. Understand hoot to get the most out of your Faceboook group.
  4. Hear what I'm doing in my Facebook group for this podcast.

Find it quickly:

1:02 - Why Facebook Groups are Important

3:25 - My First Facebook Group

7:36 - Tips for Facebook Groups

11:47 - Get the Most Out of Your Group

14:48 - My New Facebook Group

Links + Resources mentioned in this episode:

More ways to connect:

JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE 
CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

27: Followers Don’t Equal Income: How to Stop Relying on Social Media to get clients with Mary Shelton29 Aug 202200:46:56

There are so many ways to marketing your business, but the most valuable thing you can do for yourself is build a marketing strategy that you won't get burnt out on. In today's episode, Mary Shelton joins us to share about her experience in taking a break from social media to reassess her business after falling into the trap that she had to focus all of her time and attention on it. Listen in as she shares how she revisited the why behind her business, built a new approach to marketing that better served her clients and herself, and shares a few tactics to getting clients today without burning yourself out.

Today's episode is brought to you by Descript, my favorite tool for content creation! I use Descript to share smaller cut down pieces of my podcast, repurpose Youtube videos, and create on-screen captions in my reels. If you create content in your business, you need to check out this simple, easy-to-use tool!

Try Descript >>

In This Episode:

  1. You'll learn how to prioritize client experience and connection.
  2. Grab growth strategies for getting clients quickly.
  3. Understand marketing tactics for millenials vs. Gen Z.

Find it quickly:

2:51 - Get to Know Mary

6:28 - Your Follower Count Doesn't Matter

12:35 - Being a Part of Your Client's Experience

16:14 - Getting Excited for Your Client's Event

18:25 - Creating Open Communication with Your Clients

24:14 - Finding Holes in Your Communication Process

28:25 - Audit Your Process

30:40 - Marketing Tactics to Get Clients

38:08 - Rapid Fire Questions

Links + Resources mentioned in this episode:

More ways to connect:

JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE 
CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

 

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

26: Simple Ways to Feel Motivated in Your Business Again22 Aug 202200:13:09

Burnout is a real thing and when you're feeling distracted, tired, and simply not motivated in your business, it's easy to want to give up. Instead, I've found seven ways to help reignite that motivation! Listen in as I walk through each of these activities and practices to help you get more motivated in your work!

Today's episode is brought to you by Descript, my favorite tool for content creation! I use Descript to share smaller cut down pieces of my podcast, repurpose Youtube videos, and create on-screen captions in my reels. If you create content in your business, you need to check out this simple, easy-to-use tool!

Try Descript >>

In This Episode:

  1. You'll hear about 7 ways to motivate yourself!
  2. Learn simple hacks to stay productive
  3. Reflect on what's working & how you're winning.

Find it quickly:

2:00 - Close the Loop

3:19 - Stream of Conciousness Journaling

4:06 - Move Your Body

5:26 - Connect with Someone & Get Accountable

6:20 - Descript

7:12 - Build a Vision Board

8:54 - Know Your Motivators

10:02 - Trick Yourself into 5 Minutes of What You've Been Avoiding

11:02 - Bonus Tip

Links + Resources mentioned in this episode:

  • Read The Artist's Way

More ways to connect:

JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE 
CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

25: The Mindset On Time That Is Holding You Back15 Aug 202200:21:57

There never seems to be enough time in the day for you to get everything done in your business, right? What if I told you that a few simple mindset shifts could completely change the trajectory of your business success? In today's episode, we're talking all about mindsets around time, how they hold you back, and how you can take control of them!

Today's episode is brought to you by Descript, my favorite tool for content creation! I use Descript to share smaller cut down pieces of my podcast, repurpose Youtube videos, and create on-screen captions in my reels. If you create content in your business, you need to check out this simple, easy-to-use tool!

Try Descript >>

In This Episode:

  1. Learn about Parkinson's Law.
  2. Shift your mindset around time.
  3. Audit what you're doing with your time.

Find it quickly:

0:58 - Mindset Shifts on Time in Your Business

1:55 - Unlink Time from Success

2:45 - Parkinson's Law

6:33 - Determine Your Desired Outcome

9:40 - You Determine Time Commitments

11:40 - Audit Your Time

17:58 - Tools & Resources

Links + Resources mentioned in this episode:

  • Get organized with Notion
  • Track your time with Toggl
  • Focus with Background Noise
  • Stay Productive with a Timing Cube

Three Episodes You'll Love:

More ways to connect:

JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE 
CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

24: Master Your Business Finances & Money Mindset with Val Duvick08 Aug 202200:44:27

Even if you're not a money savvy person, there are steps that you can take to feel more confident when it comes to your business finances and your pricing! In today's episode, Val Duvick joins us to share money mindsets and misconceptions that many entrepreneurs face and how we can overcome them.

In This Episode:

  1. Learn how to plan for profit first.
  2. Overcome money mindset blocks.
  3. Master your business finances

Find it quickly:

1:40 - Get to know Val

9:37 - Set your business finances & money mindset

14:22 - Profit First

29:03 - Common Money Mindset Blocks

40: 10 - Rapid Fire Questions

Links + Resources mentioned in this episode:

More ways to connect:

JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE 
CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

118: Pricing Your Services as a Creative26 Aug 202400:19:07

The power in entrepreneurship is that we get to determine our own pricing, but then we're faced with our potential clients being the ones who determine if they're willing to pay that price. In today's episode, we're discussing pricing strategies for creatives so that you can determine how to set or raise your prices!

In This Episode You'll:

  1. Learn how to raise your prices.
  2. Four ways to approach your pricing.
  3. Three things you need to review in your business.

Find it quickly:
01:58 - Why Pricing Matters for Your Business
3:33 - Personalizing Your Pricing Strategy
4:06 - Four Key Pricing Reminders
13:43 - Three Steps to Raise Your Rates

Mentioned in this Episode:
Free Money by Austin L. Church
Episode 113: Top 3 Ways to Improve Your Google Business Profile & SEO
Affiliate Marketing Jumpstart Guide

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

23: 3 Simple Hacks for Winning the Day01 Aug 202200:12:07

Does every day feel like a win to you? Everyone has rough days, but I've created three simple hacks for winning the day, every day. In this episode, I'm sharing how to create a more favorable life and business by making very small changes in your day to day!

In This Episode:

  1. Identify what makes each day feel like a win for you.
  2. Be better prepared heading into each day.
  3. Find ways to reward and care for yourself.
  4. Implement three hacks for winning the day.

Find it quickly:

0:08 - 3 Hacks for Winning the Day

1:36 - Create an End-of-Day Next Actions List 

3:41 - Do Tasks that Tomorrow's Version of You Will Appreciate

6:03 - Celebrate Really Small Things

10:38 - Recap

Links + Resources mentioned in this episode:

More ways to connect:

JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE 
CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

22: Client Boundaries 10125 Jul 202200:13:28

A good business boundary will teach your clients how to treat you and communicate with you. If you're not setting these boundaries, you're not protecting your time, your peace, or your personal life. In today's episode, I'm sharing why boundaries are important, how to set them with your clients, and what types of boundaries you should be setting.

In This Episode:

  1. You'll recognize when your boundaries are being crossed.
  2. Set realistic boundaries for your business.
  3. Communicate your boundaries with your clients.
  4. Maintain your boundaries to protect your peace.

Find it quickly:

2:53 - When boundaries are needed
3:43 - Boundaries you should set
7:25 - Where to put your boundaries to communicate them

Links + Resources mentioned in this episode:

More ways to connect:

JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE 
CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

21: Get More Visibility On Your Content With This 1 Shift18 Jul 202200:14:48

Is your content getting the traction and audience that you're expecting? Maybe you're creating content, but only hearing crickets after hitting publish. By shifting your content creation mindset into creating generous content, you'll gain more visibility, and grow your brand! In today's episode, we're discussing what it means to create generous content, why it's important, and a few ways to be generous in your content.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

You can review the full show notes and transcript at joymichelle.co/21

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

20: Overcoming Business Burnout11 Jul 202200:16:40

Is the pressure of being called to both causing you to burnout in your business? It's so easy to let the overwhelm of every responsibility in your life create that feeling of burnout, yet finding the source and tackling it at its core can help you eliminate future burnout. In today's episode, I'm sharing how you can find the source of your burnout, overcome it, and create habits that help prevent burnout.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

You can view the full show notes and transcript at joymichelle.co/20

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

19: Get Your Time Back with a Better Marketing Strategy (with Amanda Shuman)04 Jul 202200:34:15

Marketing your business can feel like a never-ending cycle of needing to do more—show up more, be on more platforms, and create more content. In today’s episode, Amanda Shuman of Carry Love Designs shares her secrets and tips for having more impactful marketing without adding more to your to-do list. Listen in to hear where Amanda's journey started, along with the hiccups she came across in becoming a successful business owner while also growing her family.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

Review the show notes and transcript at joymichelle.co/19

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

18: My Mid-Year Business Review Process27 Jun 202200:19:04

Are you looking for clarity in your business and where you're going? A great time to do that is in the middle of the year by reflecting on what you've accomplished, resetting goals, and building a better plan for the next six months based on that data! In today's episode, I'm sharing exactly how I approach my mid-year business review process.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

Review the show notes and transcript at joymichelle.co/18

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

17: Work-from-Home Productivity Hacks20 Jun 202200:39:19

Are you being as productive in your business as you could be? Maybe it feels like finding a balance feels impossible, because you have so much to do. In today's episode, I have invited four amazing guests that are going to share their perspective on time management and productivity as a working mom. Not only will each share their current working situations, but they're giving you the best productivity hacks, habits, and tools that have helped them move towards their business goals. Listen in as Elizabeth McCravy, Stephanie Kase, Ashlyn Carter, and Ashley Freehan share their own valuable experiences!

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

Review the show notes and transcript at joymichelle.co/17

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

16: How to Live a Simple Yet Rich Life with Kayla Brint13 Jun 202200:26:22

Are you constantly juggling the priorities that come being a mother, owning a business, and running a household? In today's episode, Kayla Brint joins me to chat about how you can live a simple yet rich life while balancing it all. Listen in as she shares some practical tips for self-care and finding the time to incorporate it!

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

Review the full show notes and transcript at joymichelle.co/16.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

15: Secrets to Writing Words People Care About with Jess Jordana06 Jun 202200:33:30

Are your words connecting with your ideal audience? As you sit down to write posts for Instagram, newsletters, or website copy, finding the right things to say is tough, especially with writer's block. Jess Jordana of Jess XO and the Promptlate Shop joins us to share the secrets to writing words that people care about. Listen in as she highlights how you can connect with your audience, batch your content, and get the most out of your time and work.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

You can view the full show notes and transcript at joymichelle.co/15

Mentioned in this Episode:

jessicajordana.com/writersblock

https://littlezsleep.com/

The No BS Small business Book by Casey Graham

Connect with Jess:

Website: jessicajordana.com

Shop: jessicajordana.com/shop

Instagram: @jessjordana

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

14: 3 Steps to Reset Your Mindset30 May 202200:12:20

Are there days where you need to reset your mindset? Maybe you're not in the right headspace and it's effecting how you're engaging in your work and personal life—let's reset that mindset. In today's episode, I'm sharing a few tools you can use to quickly reset your mindset.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

Review the full show notes and transcript at joymichelle.co/14

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

117: What Marketing is Working Best in 2024 for Photographers?19 Aug 202400:11:21

As a business coach, I get a front row seat to so many businesses to see what's working and not working! In today's episode, I want to share what I see working for photographers in 2024 in their marketing! Listen in to snag some of my best marketing tips this year!

In This Episode You'll:

  1. Explore what's working for photographers.
  2. Narrow down where to invest your marketing efforts.
  3. Hear where my clients are seeing success!

Find it quickly:
1:35 - Building Referral and Loyalty Programs
4:11 - SEO for Photographers
5:56 - The Power of Email Marketing
8:20 - Optimizing Your Google Business Profile
8:52 - Leveraging Instagram Reels

Mentioned in this Episode:
The 3 Secrets to a Client Experience that Will Keep You Booked Solid
Youtube: How to Get Started With an Email List
Youtube: Email Marketing for Photographers
Flodesk
Kajabi
Episode 113: Top 3 Ways to Improve Your Google Business Profile & SEO

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

13: Getting It All Done | Weekly Scheduling, Outsourcing, & Productivity Tips23 May 202200:31:05

Are you struggling to get it all done in your business? If you're not batching, not tracking your time, or maybe you're still doing it alone, that might be part of the problem! In this episode, I'm sharing my weekly schedule, what I outsource, and my best tips for productivity!

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

Review full show notes and transcript at joymichelle.co/13

Mentioned in this Episode:

Episode 10

Canva

Toggl

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

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12: How I Pivoted My Business from Photographer to Educator and 5 Lessons I Learned by Pivoting16 May 202200:28:08

As we grow within our businesses, we may see a pivot in clients, services, or even industry! I certainly did when I pivoted from being a photographer to being an educator! In today's episode, I'm sharing 5 lessons I learned by pivoting in my business, plus join me as I highlight my entrepreneurship journey!

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

You can review show notes and transcript at joymichelle.co/12

Mentioned in this Episode:

My First Youtube Video

Photoboss Facebook Group

Called to Both Facebook Group

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

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11: 3 Tips for Creating Video in Your Business as a Busy Entrepreneur09 May 202200:19:42

Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, so how are you supposed to add video content on top of the day-to-day tasks? In today's episode, I'm sharing three tips for creating video in your business as a busy entrepreneur!

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

Video full show notes and transcript at joymichelle.co/11

Mentioned in this Episode:

Episode 3

iMovie for apple users

Descript

InShot

Canva

Bonjoro

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

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10: The Softwares, Tools, and Apps I Use to Run My Business02 May 202200:29:15

Have you streamlined your business with the right tools, softwares, and apps? As a business owner, there are so many things to consider, so when it comes to optimizing the behind the scenes of your business! In today’s episode, I'm sharing the tools I use in my business, what I use them for, why I use them, and the cost for each. I always enjoy episodes like these when other creatives do them, and just really like knowing what other creatives use to run the day-to-day operations in their businesses.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

Review the full Show Notes and transcript at https://joymichelle.co/10

 

Try the Tools:

Try Honeybook >>

Try Notion >>

Try Slack >>

Try Voxer >>

Try G Suite >>

Try Google Drive >>

Try Showit >>

Try Yoast >>

Try Tailwind >>

Try Tubebuddy >>

Try Planoly >>

Try Kajabi >>

Try Flodesk >>

Try Canva Pro >>

Try LR Classic >>

Try Pixieset >>

Try Zoom >>

Try Audible >>

Check Out My Shop >>

Try Toggl >>

Try MileIQ >>

Try Focus >>

Try Snapseed >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

9: Building a Business as an Introvert25 Apr 202200:21:13

Being an introvert comes with its own challenges, but can you build a business and be successful as an introvert? As a business owner who identifies as an introvert, I'm here to tell you YES! In today's episode, I'm sharing how you can grow a business as an introvert by using it to your advantage, without letting it get in the way of your success.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

Review the full show notes and transcript at joymichelle.com/9

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

8: 3 Steps to Creating Your Own Definition of Balance18 Apr 202200:12:36

We hear so much about balance in entrepreneurship and finding that balance between work and life, but have you defined what balance means for you? In today's episode, I'm sharing three steps that you can take to help you create your own definition of balance.

Today's episode was inspired by Christy Wright's book, Take Back Your Time. If you're ready to dive deeper into the topic of time and balance, I highly recommend this book!

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can review the full show notes and transcript at joymichelle.co/8

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

7: A Candid Conversation About Loneliness as an Entrepreneur and Mom11 Apr 202200:14:06

Loneliness in motherhood and entrepreneurship has been weighing heavy on my heart since launching this podcast, so in today's episode, I opted to have a more candid conversation with you all. In today's episode, I'm sharing a few resources for those who are facing loneliness in either motherhood, entrepreneurship, or both.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

Review the full show notes and transcript at joymichelle.co/7

 

Join the Facebook Groups:

Photoboss Facebook Group

Called to Both Facebook Group

Connect with Joy:

Instagram: instagram.com/joyymichelle

Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ

Facebook: facebook.com/joymichellephotography

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

6: Your Business Needs A “Power Hour”04 Apr 202200:11:29

If you're like me and love hearing what others are doing with their time inside their business, today's episode is for you! What can you get done in 60 minutes in your business? In today's episode, I'm sharing a concept that has changed my work days—the power hour.

Listen in as I share about this concept, how I'm managing my time with timers, and how I build out my task list.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

You can view full show notes and transcript at joymichelle.co/5.

Mentioned in Today's Episode:

Power Hour Template for Notion

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

5: What to Do When Your Ambitions Don’t Match the Time and Energy You Have | The Energy/Ambition Mismatch28 Mar 202200:15:43

One of the biggest complaints I hear from busy entrepreneurs is that they don't have energy or creativity when they sit down to work or that it comes in the most inconvenient times. I like to refer to this as theenergy/ambition mismatch, when your ambitions don't match the time and energy you have. In today's episode, I'm sharing four ways I combat the energy/ambition miss-match to allow me to focus on the work at hand and have really productive days.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can find full show notes and transcript at joymichelle.co/5

Mentioned in Today's Episode:

At Your Best by Carey Neiuwhof

Notion

Connect with Joy:

Instagram: instagram.com/joyymichelle

Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ

Facebook: facebook.com/joymichellephotography

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

4: How to Diversify Your Revenue with Affiliate Marketing21 Mar 202200:15:36

Have you considered adding additional revenue streams to your service-based business? Your time is so valuable, so why not incorporate a revenue stream that doesn't require your time? A great option is affiliate marketing. In today's episode, I'm sharing how you can use affiliate marketing in your business, even if you don't have a large following! Listen in as I highlight how I'm using it in my business, plus some of the tools I use as well!

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can find full show notes and transcript at joymichelle.co/4

Mentioned in Today's Episode:

Kajabi

Amazon Associates

Amazon Influencer

Like to Know It

Joy's Amazon Shop

Quick Start Guide to Affiliate Marketing

Connect with Joy:

Instagram: instagram.com/joyymichelle

Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ

Facebook: facebook.com/joymichellephotography

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

116: Have You Been Believing This Lie About Inspiration?12 Aug 202400:07:47

Have you ever found yourself saying, "I can't create today because I'm just not feeling it." You may have bought into the lie that you need to be inspired to create. Maybe it's not as obvious, but it could be that you're putting off non-creatives tasks as well.

Inspiration is fickle and you can't wait for it to show up for you to work in your business. Your business needs you whether you're inspired or not. In today's episode, I'm sharing two stories in my own business around inspiration.

In This Episode You'll:

  1. Learn why inspiration isn't a requirement for success.
  2. Explore the story behind naming Photoboss.
  3. Hear why I think a coach can help you take action.

Find it quickly:
:55 - The Lie of Needing Inspiration
2:03 - The Birth of Photo Boss
4:10 - Taking Uninspired Action
4:59 - Hiring a Business Coach

Mentioned in this Episode:
Photoboss® Facebook group

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

3: How a Youtube Channel Could Fit into Your Business14 Mar 202200:22:53
Is a Youtube Channel the right next step in your business? I'm asked all the time about why I started my Youtube channel and if I think it's a good fit for others. In today's episode, I'm sharing my own backstory with Youtube, including some of the things I've never shared before about my YouTube journey, plus simple and effective ways you could utilize YouTube in your business today!

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can view full show notes and transcript at joymichelle.co/3

Mentioned in Today's Episode:

Photo Boss with Joy Michelle Facebook Group

Fiverr

Amazon Shop.

Connect with Joy:

Instagram: instagram.com/joyymichelle

Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ

Facebook: facebook.com/joymichellephotography

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

2: How Having Kids Made Me A Better Business Owner14 Mar 202200:15:33

When we plan for children, we're always warned about the rough things that change, but what about the good? In today's episode, I'm sharing how my life and business have improved since having kids. Listen in as I share how having kids even made me a better business owner.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can review full show notes and transcript at joymichelle.co/2

Mentioned in this Episode:

Honeybook

Notion

Slack

Toggl

Youtube video about Notion

Connect with Joy:

Instagram: instagram.com/joyymichelle

Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ

Facebook: facebook.com/joymichellephotography

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

1: 3 Essential Mindset Shifts for Those Who Are Called to Both10 Mar 202200:18:23

If you're juggling the pressures and the tugging that come with trying to run a business and raise a family, I know exactly how you feel. When I had children, I quickly realized that my business wouldn't run the same as before, but I also had to implement a few mindset shifts to better thrive. In today's episode, I'm sharing three essential mindset shifts for those who are called to both parenthood and entrepreneurship.

 

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

Review the full show notes and transcript at joymichelle.co/1

Mentioned in this Episode:

The Artist’s Way

Soundtracks by Jon Acuff

Connect with Joy:

Instagram: instagram.com/joyymichelle

Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ

Facebook: facebook.com/joymichellephotography

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

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