Send us a textReady to revolutionize your B2B marketing strategy and unlock exponential growth? Get ready for an exciting new chapter as we celebrate the incredible journey of the Buzzworthy Marketing Show and unveil our plans for an impactful 2025. I'm thrilled to announce that, with your amazing support, we’ve hit over 100,000 downloads and are rapidly closing in on 200,000. This achievement has inspired us to refine our focus as we kick off season 10 on January 6th, laser-targeted towards B2B companies, particularly in professional services and software-as-a-service. This season promises to be packed with actionable insights and downloadable resources crafted to fuel your success, regardless of your industry.

In this upcoming season, be prepared for a special treat—my signature talk, "The Five Pains of Marketing," delivered through a series of enlightening mini masterclasses that you won't want to miss. As we polish our content, you'll find even more value waiting for you on our Buzzworthy Marketing YouTube Channel, where our vibrant podcast family is expanding with two additional video-exclusive shows. A huge shoutout to Renika, our phenomenal podcast editor, whose unwavering dedication brings this show to life. As we pause for the holidays, my heartfelt thanks go out to all of you for being part of our community. Here's to an empowering new season that will elevate your entrepreneurial journey and make waves in the B2B landscape!Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textEver wondered if podcasting could be the secret weapon your business needs? Join us for an eye-opening conversation with Alex Sanfilippo, the creative genius behind PodMatch and author of "Host Mastery." We tackle the quirky hurdles of podcasting—like fighting for the perfect blue backdrop—and reveal why so many podcasters don't make it past the first few episodes. Alex shares his expert insights on how a podcast can redefine your marketing strategy, boost brand visibility, and create stronger connections with your audience, all while juggling the demands of running a business.

Podcasting isn’t just a hobby—it's a powerful tool for education and authority building, especially in the B2B sector. Imagine freeing up your time by delegating podcast tasks, while still providing rich, insightful content that engages potential clients and even influences buying decisions. We share a remarkable story of a company that did just that, proving wisdom and authenticity can build trust in an AI-driven world. Discover the thrilling journey of finding your unique podcasting voice and format, and why breaking the rules can help you resonate with listeners and establish industry authority.

Starting a podcast can be straightforward and rewarding with the right approach. From choosing a hosting provider like Buzzsprout to deciding between audio-only or solo episodes, Alex guides us through the essentials of creating compelling content. Consistency and commitment are key to podcasting success, and we emphasize the importance of sticking with it for at least a year before assessing your impact. Uncover how podcasting can not only build authority but open doors to new opportunities, as we share real-life examples of how podcast episodes can serve as a valuable repository for audience engagement. Tune in and transform your business narrative through the power of podcasting.

Check More Information About Alex Sanfilippo:
https://www.joinpodmatch.com/buzzworthy
https://www.linkedin.com/in/alexsanfilippo/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDiscover the secrets to unlocking your productivity potential through the art of delegation. Imagine reallocating your time to focus on your core strengths while skilled professionals handle the rest. Inspired by Stephen Covey's and Dan Martell's insightful works, we promise you'll learn how to categorize tasks effectively and capitalize on opportunities like enhancing social media engagement and content creation—areas often overlooked by busy entrepreneurs. As we explore concepts like "downsourcing" and "upsourcing," you'll see how these strategies can fuel both personal productivity and business growth.

Through personal anecdotes and expert guidance, we unravel the pivotal role of executive assistants in ensuring a seamless, efficient work life. Hear how my morning exercise routine bolsters my mental clarity and sets the tone for the day ahead, and discover how the reverse shadowing method empowers assistants to learn and execute tasks without losing control. From sharing how my assistant's preparation led to a successful podcast appearance to offering a free strategy call to explore the benefits of hiring an executive assistant, this episode is a treasure trove of insights for anyone looking to elevate their brand and increase efficiency.

Get More Information about Jeff Hunter:
https://vastaffer.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDid you know that there is a big difference between growing a business and scaling a business? For many years, I didn’t and it created a lot of headache for me. It’s this misunderstanding that probably had the biggest impact on my 15 year journey through entrepreneurial poverty. It’s definitely what allowed me to grow my first multi-million dollar business broke. So today we are going to save you from my prior fate and clarify the difference between growing and scaling a business, and how to recognize when you should transition between the two. To help me unravel this topic today is Michelle Hougland, a best selling author, YouTube creator, and has helped multiple medical practice scale 4X and has also worked with new practices. So growing and scaling businesses is something she is very familiar with, so let’s get started!

 
In this show we will cover

1. Clarifying  the difference between growing a  business and scaling a business.
2. If there is ever a time a company that is already scaling will have to transition back into the growth stage
3. How do you know when your business is ready to transition from the growth stage to the scaling stage?


Follow Michelle at:
https://amzn.to/3tQgvD3, https://www.youtube.com/PaladinGlobalMarket, https://www.paladinglobalmarket.com


Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHow many times have you heard about this thing called search engine optimization or SEO? I have personally lived and breathed SEO for the last 17 years because it’s one of the core elements of my marketing strategy for clients. But when we start talking about SEO, we start to hear about different flavors, like on-site optimization and off-page SEO, or citations and backlink building. It’s enough to make your head spin, right? I think I am going to have to create a limited series dedicated to all of the elements that go into SEO, but for today, we are diving into a tactic that helps off-page SEO. It’s called public relations and it’s something that in itself can bewilder even the most veteran entrepreneur. So to help me break it down, is Steven Lentz, a former firefighter who now helps businesses with their online presence and showing up organically using the magic of public relations marketing.

In this show we will cover:
1. What exactly public relations marketing is in layman's terms?
2. How public relations marketing helps off-site SEO
3. What are the first steps you can take if you are considering adding public relations to your marketing mix?

Follow Steven at:
www.ocelottraffic.comFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDid you start your business after a successful career doing something you were passionate about only to be bombarded with all of the things that get in the way of doing just that - what you love. It’s a common plateau, even for us that didn’t have a career in what we now offer in our business. Plateaus plague us all at various stages in our entrepreneurial careers and can hold us back from our true potential. So let’s dive in today and discuss how to overcome these hurdles and stay in love with our entrepreneurial lifestyle. Joining me today to help uncover secrets of doing just that is David Shriner-Cahn, community builder, Founder of the Smashing the Plateau Community and Host of the Smashing the Plateau Podcast. David empowers high-achieving professionals to build their consulting or coaching business following a late-career job exit, so they can do more of what they love and get paid what they’re worth. 

In this show we will cover:

1. What other stages in the business life cycle do you see plateaus occur?
2. How can you avoid plateaus regardless of where you are at in your entrepreneurial career?
3. What are the first steps in overcoming plateaus you  can apply in your business?

Follow David at:
https://SmashingThePlateau.com, https://linkedin.com/in/davidshrinercahn

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textI was in a mastermind workshop the other day helping some entrepreneurs set their 2023 goals. One of the topics that came up was being true to yourself and honest with who you are not. It all boiled down to authenticity. I am sure you have heard this new buzzword rattling around the social media stratosphere the last couple of years, but I don’t think the social gurus are getting to the heart of what it means to be authentic and how authenticity is actually the express lane to profitability. So today we are going to dive into how authenticity equals profitability in your business. To help flesh out the details is JM Ryerson, who has successfully exited two companies that have created personal and financial freedom using his Show Up As You methodology. And that’s why I think he is the perfect guest to join me to discuss today’s topic.

In this show we will cover:
1. What is your stance on authenticity as it pertains to business and do you agree how it is portrayed in social media today?
2.How does authenticity correlate with profitability
3. What can you do to uncover your true authentic self?

Follow JM at:
Website: https://letsgowin.com
LinkedIn: https://www.linkedin.com/company/30657678/admin
Facebook: https://www.facebook.com/letsgowin365
Instagram: https://www.instagram.com/letsgowin365
Twitter: https://twitter.com/letsgowin365 



Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDo you think that the process of digital marketing sucks? Maybe you think that it’s over complicated? Worse yet, you don’t know where to start. I am sure many of you can relate, right? So what if there was a simpler way to approach digital marketing? What if I told you that I have a friend who wrote a book on how to do just that? You’d be excited, right? Well this is your lucky episode because I have my friend Jake Zufelt to talk with me about this very subject. Jake is the owner of Weldwood Marketing in Eugene Oregon, and he specializes in simplifying the complexities of digital marketing. After spending 10 years as a pastor and working with non-profit organizations, Jake started working in marketing to help business owners streamline their marketing methods, and control their momentum. His experience has led him to write his Amazon best-selling book "Digital Marketing Sucks: A Practical Guide For Frustrated Business Owners." 

In this show we will cover the following questions:

1. Why do you think digital marketing is considered to be so complex?
2. What are 3 practical things you can do to simplify how you approach digital marketing?
3. What one action can you take this week to simplify your digital marketing?Follow Jake at:
jakezufelt.com, https://www.instagram.com/jake_zufelt, https://www.facebook.com/jake.zufelt.12, https://www.linkedin.com/in/jake-zufeltFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAt the beginning of every new year, business owners take time to study their numbers. The sad thing is that most are looking at the wrong ones, or at least focusing on the wrong ones way too long. What I mean by that is that not all metrics are built the same. As Jason and I discussed in our conversation, there are a lot of vanity metrics out there meant to make you feel good about yourself and your progress. There are other vanity metrics that marketers use to make themselves look better than they actually are. So today I am going to take some time to discuss a the five most important metrics I think you should be focusing on in your business. 

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHow many of you have heard of vanity metrics? If not, I am sure you have heard of key performance indicators or KPIs. In marketing, we use KPIs to show our clients incremental progress that support the success metrics set at the beginning of any campaign. These metrics should always be tied to revenue or profit. If they aren’t - we call them vanity metrics. And unfortunately, they are used way too often in many facets of business to either prop up mediocre performance or make the business owner feel good. So today, we are going to take a look at how to avoid these vanity metrics and ways to stay on course with KPIs that consistently move the revenue needle. To help me dive in today is a friend of mine, Jason Cercone a podcast guesting strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche through impactful podcast guest appearances. He shares my disdain for vanity metrics so he’s my perfect wingman for this topic.

Get in touch with Jason:
jasoncercone.com | youtube.com/jasoncercone | linkedin.com/in/jasoncerconeFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textOh my goodness we have made it! This is the 30th  and final episode of season one. I first want to thank every single one of you who have listened to the entire season and those who have subscribed. And a shout out to those who have given the show a review. I have been blown away by some of these reviews we have received so far. I am actually surprised to have gotten as many reviews as we have episodes. So let's celebrate some of the feedback from season one and dive into what season two has in store for you. You are not going to want to miss my sneak peak!Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textMany of us have been in business for some time while others are just getting started. Regardless of where you are in the entrepreneurial experience, you are constantly starting new initiatives. But the landscape of starting a new business along with new products and services is changing and we need to adapt to the new way of creating things in and around our business. So let’s dive into this topic and discover new roadmaps to success. Joining the conversation with me today is Jason Sherman, who is a successful innovator, award winning filmmaker, published author, and a tech startup expert. He has been featured by Wall Street Journal, USA Today, The Verge, and ABC News. Jason, welcome to the show.What we cover:

1. Jason's new video friendship app venture
2. New methodologies and tactics that have had to change with this new venture?
3. Actionable advice for people starting a new business, launching a new product or initiative in an existing business

Connect with Jason:
Jason's website
His new Spinnr appWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textThe new year is upon us and if you haven’t already, it’s way past time to get the ball rolling for 2023. In this episode, I uncover my new strategy to keeping my eye on the immediate in my company and how to get more done in less time.

In the episode I cover:

1. Why always keeping a sense of urgency is so important.
2. How to condense your successes into 90 days.
3. Why annual plans are a waste of time.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textReady to revolutionize how you manage your day? 

Discover the secrets of our "freedom plan," a strategy designed to maximize your productivity by compartmentalizing life into four key quadrants. We'll guide you through the crucial first step: hiring an executive assistant to offload repetitive tasks. We also explore cutting-edge advancements in AI technology that are transforming the landscape, particularly how students are pioneering its use. Gain a nuanced perspective on the strengths and limitations of AI versus human workers, and learn to navigate the disparities in technology access and regulations around the world, with a particular focus on the unique freedoms available in the United States.

Ever wished you could start your day with a clear plan and stay ahead of the game? Learn about the transformative impact of a dedicated personal assistant on your productivity. From pre-screening emails to managing your calendar and even attending calls on your behalf, a virtual assistant can become your secret weapon. We'll also discuss the benefits of hiring affordable, highly-trained virtual assistants from the Philippines, who can help you maintain a laser focus on what truly matters. Tune in to master the art of delegation and leverage AI tools, ensuring you consistently outperform your peers and start each day with a well-structured plan.

Follow Jeff Hunter:
https://www.facebook.com/groups/9010lifestyleFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textToday I want to talk about leadership from an entrepreneur's point of view. Specifically when dealing with the great resignation and now, the new quiet quitting epidemic. Now some say this is not a new phenomenon and rather with recent events like a global pandemic, turbulent economic times, and a hostile political landscape, people are much more vocal about it. Never the less, we are in an employee driven market right now and as entrepreneurs, we now more than ever need to attract and retain the best people for our companies. And that’s what we are going to talk about today with my guest Jocelyne Morin-Nurse.What we talk about:

1. How do you see various leadership philosophies having an impact on this?
2. It might also be that there's a risk of chasing that "perfect" employment where every day will be "bliss". 
3. It comes back to being clear on what the organization stands for and attracting the "right" candidates and then retaining them.

Connect with Jocelyne:
On LinkedIn
Her Website
Download this FREE guide to find out the top five reasons businesses struggle to attract and retain top talent and what to do about it.
World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textI was talking with Adam Liette on the podcast the other day about how to get ourselves as business owners from working in our business to working on our business. This is a very important topic because it is something that holds way too many companies back from their true potential. And that is because owners are human and as humans we have limits. There is only so much of us to go around. So as we build our business bigger and bigger, we start to spread ourselves thinner and thinner. And the thinner we spread ourselves the worse off we and our companies become.

What I cover in this episode:

1. Two main reason why business fail to properly delegate
2. How perfectionism holds business back and costs profits
3. Why 80% is good enough for your clients

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textToday we are diving into the operations of your businesses. Specifically, what the hell are you doing working in your business and not on your business. You know what I am talking about - you are an expert in your field and so you are the brainchild for everything that goes on in your business. I know I have been guilty of it. We all have at some point in our entrepreneurial careers. But today we are going to break the cycle. And to help me along is my friend and fellow vetrepreneur, Adam Liette.Adam is the founder and director of Smooth Operations, which helps entrepreneurs create the systems and workflows needed to scale online companies. As the former Director of Operations for Musical U, these systems tripled the team size and increased revenue by over 600% in the last 2 years, earning the 2 Comma Club award from ClickFunnels. He’s a 12-year veteran of US Army Special Operations, a seasoned authority in Psychological Warfare and Influence Operations in addition to having a MBA. Questions we answer:

1. Why do entrepreneurs constantly get sucked into working in their business instead of on their business?
2. What is the process of getting business owners out of the trenches in the business?
3. What can an entrenched business owner do this coming week if they are ready to start digging themselves out of entrepreneurial poverty, take back their life,  and become an actual business owner?

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIt’s funny how so many of us look at entrepreneurs as bold and courageous and never think about what kind of fears and insecurities are affecting them on a daily basis. Now I would agree that it definitely takes courage to start your own business, I get that. But courage alone isn’t going to make us successful. We need to come into the game willing to learn new skills and overcome unforeseen obstacles from every direction. So let's dive into imposter syndrome is costing you millions in your business and how to avoid making the mistakes I made over the first 15 years of my entrepreneurial career.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textBusiness Owners are losing money right under their noses.
I would say the majority of entrepreneurs I meet feel that sales is either their weakest link or their least enjoyable part of their business. But we all know that sales is the lifeblood of every business. So what can we do about this phenomenon? Many turn to marketing firms, which help a part of the way in getting traffic, but sales is still left as the weakest link. Then there are those that outsource their sales, but they continually get let down by the overpromising rampant in the industry. So let’s get real on the subject and find ways to stop losing money that is sitting right under your nose.

Joining me today to help with the discussion is Phil Coley, an entrepreneur with a 30-year background in sales and marketing. He got his start selling advertising for a regional newspaper and escalated to consultancy positions with some of the UK`s leading contact centers.

Phil has a degree in sports science, majoring in sports psychology working directly with Olympians, World and European champions across many sports and attended the 1992 Olympic Games.

Questions We Answer In This Episode:

1. Are traditional sales dead?
2. How much longer will digital strategies like click funnels going to last?
3. How to make traditional sales work for you.
4. Why are people not buying from those with low close rates?
5. What can you start doing immediately to make sales enjoyable again and start seeing better results?

Connect with Phil on LinkedInFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDid you know that there are seven common types of employees you can hire for your business? Today I dive into the ways you can source people for your team and what mix of these choices are good for your company. I think this is very important because your team is what makes your company go. Without people that can profitably run your business for you, you don’t own a company, you own a job.

In this episode we discuss:
1. Seven common types of employees
2. Pro and cons of each
3. How to determine a good mix for your team

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textOh what a wonderful day it is to be alive and healthy! I am super excited that you joined me here on the You Are Buzzworthy Podcast. I say that I am happy to be healthy because I haven’t always been a healthy entrepreneur. In fact, after I separated from the Air Force I didn’t have any health insurance for at least 8 years. And then when I final was able to get health care options for my company, the Affordable Healthcare Act jettisoned prices beyond my grasp again forcing me to give up group health insurance for me and my team and point them to the ACA website - which then - robbed me of what larger firms could offer and the downward spiral ensued.I don’t want that for you and so we are going to chat about this subject. And to help me today is Barby Ingle, a best-selling author and reality personality living with multiple rare and chronic diseases. Barby is a chronic pain educator, patient advocate, and president of the International Pain Foundation. She is also a motivational speaker and best-selling author on pain topics. Her blog, reality shows, and media appearances are used as a platform to help her become an award winning Patient advocate and she is here today to help shed some light on health care for entrepreneurs. Welcome to the show Barby.

Questions We Answer:

1. What is the biggest challenge entrepreneurs face when dealing with health care coverage for themselves and their employees?
2. Are there solutions for companies with under 100 employees to help with this underserved segment of businesses in the US?
3. What are the first steps to establishing a better healthcare situation for small to medium sized businesses?

Follow and Connect with Barby Ingle

• International Pain Foundation - www.internationalpain.org 
• Barby Ingle - www.barbyingle.com

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHappy Thanksgiving everyone, though I understand that most of you won’t be actually listening to this on Thanksgiving.  I thought it was important for me to have this episode drop on its regularly scheduled day of the week because some of you are taking today to grind, And if you are grinding today or maybe your morning routine doesn’t rest on holidays, then it’s my responsibility to deliver. So for your dedication to yourself and your continuing growth, I am especially thankful for you listening to this episode on Thanksgiving Day. 

Now let's talk about gratitude and how it pertains to growing as business owners.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textThere are three main ingredients to any successful business: People, Processes, and the product or service they provide. I think that people are the keystone of all three because without great people, you cannot build a great company. But it seems like fixing 'people problems' takes an enormous amount of time and money. I know I have had my challenges with finding and retaining the best in the industry. Most small businesses do as we compete against enterprise behemoths. So the question we are going to answer today is how to overcome the challenges of recruiting and retaining an optimum team. To help me tackle the subject is my friend Ronda Robinson, who is a talent optimization strategist. She is a Certified Professional in Talent Development and helps companies align their people strategy with their business strategy to maximize and retain employees. Her approach blends neuroscience with the art of performance improvement. She is also a keynote speaker featured on NBC, CBS, Fox, USA Today, and many more. Ronda’s mission is to infuse more humanity into the workplace.

Questions we will answer:

1. So why are business owners constantly struggling with talent optimization?
2. How should leaders be thinking about talent strategy?
3. What is a practical way to approach this subject without completely overwhelming ourselves?

Follow or get in touch with Ronda:
Website: https://retainmyteam.com/
YouTube: https://www.youtube.com/channel/UCx1lDrqcus9DXPqrWHM3wVw LinkedIn: https://www.linkedin.com/in/rondarobinson/World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhether you are just starting out in your business or seasoned pro, Google ads has come up in conversations. On Tuesday's episode with Phil Marshal we discussed an advanced form of Internet advertising call programmatic advertising. If you missed it and are familiar with the term, you should definitely give it a listen. Even in that conversation, Google Ads came up. So I thought I would dive into when and if Google Ads are the right fit for your business. So without further ado - push play!Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhat if you could revolutionize your business networking in the age of AI? Discover how Donnie Boyvin, CEO of Success Champion Networking and founder of the Badass Business Summit, transformed his sales training and podcast production company into a dynamic B2B networking powerhouse during the pandemic. Donnie shares his remarkable journey and the strategic shift from direct referrals to networking for introductions, a game-changing approach for long-term B2B success. Learn how Success Champion Networking bridges the gap for small and mid-sized businesses by connecting them with larger enterprises, providing invaluable networking opportunities that drive growth.

We'll also explore the changing landscape of networking since COVID-19, as businesses move from brick-and-mortar to online models. Donnie highlights the critical importance of building solid professional relationships and the limitations of traditional referral networks like BNI. Uncover practical strategies to avoid common networking pitfalls, improve your CRM choices, and leverage social media to create a supportive business community. Gain actionable insights into forming strategic referral partnerships and learn why exchanging cell phone numbers is the new business card. Join us for an episode packed with valuable tips to elevate your networking game!

🔗 Visit Success Champion Networking: https://successchampionnetworking.com/
https://www.linkedin.com/in/donnieboivin/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhat do you do to attract more leads when you have maxed out social media and search ads? I mean if you listen to most quote gurus, you should only need one of those right? But what if you were told that social media and search ads are just the tip of the iceberg when it comes to digital advertising. And that is what we are going to talk about today.Joining the show to talk on the subject is Phil Parrish, the Co-founder and Managing Director of PrograMetrix, a programmatic performance agency that creates value for brands and agencies by combining innovative programmatic media strategies with cutting-edge ad tech to help its clients increase ROI and acquire new customers. Phil has spent the past 10 years of his career working in the digital marketing industry on the advertising technology side of things. He’s the former VP of Sales at AdReady, a demand-side platform advertising technology company where he was instrumental in achieving triple-digit revenue growth rates and developing scalable sales and marketing programs which spearheaded the acquisition of the company. Phil has a passion for executing high performance and innovative marketing campaigns that connect brands with consumers across various channels to increase ROI. Questions We Answer:

1. What is programmatic advertising?
2. How is programmatic different from other forms of digital paid media channels?
3. When should businesses start looking at programmatic advertising as an option in their marketing strategy?
4. What types of companies is programmatic advertising effective for?
5. What are the first steps to getting started with programmatic advertising?

Follow & Connect With Phil Parrish
LinkedIn: https://www.linkedin.com/in/philparrish1/
Company website: https://programetrix.com/World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn this episode, Buzz shows you how to utilize what you are passionate about to make your business as profitable as you want it. He discusses the difference between running a business driven by numbers versus passion and how to strike a balance between the two. It's time to own a business that not only works for you, but speaks to your passion and your impact on the world around you.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textToday Buzz addresses the 100 pound gorilla we all see coming - yes, you got it - the R word. Regardless of who you talk to, there is some level of economic turmoil headed our way as soon as January 2023. But if you are anything like Buzz, you refuse to participate in recessions and are looking for ways to not only weather the storm, but come out stronger on the other side.Joining the show today to dig into this topic is Howard Wolpoff, the Chief Marketing Strategist at Profit Master Business Solutions. Howard has over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales. He’s a master at eliminating the state of chaos many small businesses face during turbulent times and helps them redirect energies, create accountability and accelerate performance in effort to drastically increase revenues….and in the process, making them recession resistant.Questions we answer in this episode:

1. What say you about the the US economy in the coming months?
2. Regardless of whether the economy takes a downturn in the next six months, it’s always best to be prepared for the worst. Why do small businesses struggle in uncertain times like these?
3. Why do we see 20% of business close in their first year and the remaining 50% close their doors within the first five year?
4. What is an action item that entrepreneurs can take today to avoid the threat of closing their doors amid the current economic landscape?

Howard's book can be downloaded for free from my site Business Marketing Maneuvers at www.profitmasterbusinesssolutions.com
He can be found at:
www.linkedin.com/in/howardwolpoff/
Twitter.com/hwolpoff
https://www.tiktok.com/@hwolpoffFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textHow many years does running your business take off your life? Some would say a lot. But running your own business doesn’t have to mean sacrificing your personal life or shortening your expected lifespan. We are supposed to be in business for ourselves to make an everlasting impact and create financial freedom to live the life of our dreams. Today’s episode dives into one aspect of keeping a healthy life balance while running a profitable business.Joining the show today is Deepack Saini is an Anti-Aging and Longevity Coach. Spending many stressed years in the corporate world he has overcome an autoimmune condition, back injury and lifelong battle with obesity. Deepack brings a unique perspective to working with his clients. When not spending time with his family, Deepak is researching and staying at the forefront of emerging and cutting-edge health research. Deepak is a speaker, course instructor, writer and actively working on becoming a Centenarian. And Today He is joining us to talk  about How to Improve Your Business While Optimizing Your Health. Welcome to the show.What we discuss in this episode:

1. Deepak’s perspective on work life balance as an entrepreneur? It’s not what you’d think.
2. The biggest health challenge entrepreneurs face while in the growth stage of their business.
3. An action item you can share that will help entrepreneurs live healthier lives.

Deepak's Media links:https://www.linkedin.com/in/deepak-saini-performance-aa486215a/https://www.deepaksainihealth.com/https://www.facebook.com/deepaksainihealthhttps://twitter.com/DSainiHealthhttps://www.instagram.com/de_epak1054/https://www.personalbluezones.com/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textSo this latest update is called Helpful Content and as the name suggests, the algorithm has been updated to give favor to websites that offer more useful content for users. Sounds pretty cool, right? Well it is pretty cool if you already have great content on your website. But if you have been trying to game the system, it’s going to hurt a little.

In this episode I dive into how this update will affect your business and how to use it to your advantage while avoiding pitfalls that can hurt it.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textI am are sure you have already heard the video is the key to search engine visibility. So why haven't you dove in and started using it to your advantage? 

In this episode we talk with Atiba de Souza about getting started with video and what it could mean to your business. Atiba,  AKA the Content Superman has owned a very successful Video marketing firm for over 15 years. His clients call him the SEO Super Sleuth, the Business Ninja, and the Super Connector! He’s kind of my long lost SEO brother because he’s been killing Search Engine Optimization about as long as I have, which is before the term was even invented. His Agency is featured on Traffic & Conversion Summit, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today. 

We dive into how important video is to your search engine marketing mix and ways to get your brand at the top of Google results pages with his amazing blue ocean strategy. 

In this episode, you will learn

1. Why is video so important to small and medium sized businesses in this day in age?
2. What’s the biggest mistake business owners make when using video in their marketing?
3. So if someone hasn’t started a video marketing strategy or has completely fallen on their face, what actions can they take to get this ball rolling?

You can follow Atiba on the following channels:

• LinkedIn: https://www.linkedin.com/in/atibadesouza/
• Instagram: https://instagram.com/atibadesouza
• TikTok: https://www.tiktok.com/@theatibadesouza

Learn more about how to use YouTube to increase your SEO and learn more about his company at Clientattractionpros.comWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAfter chatting with Tyler Foley in episode 10, I realized the importance of understanding who you are at your core and how that relates to your business.  I believe a strong purpose makes for a strong business. In this bonus episode, I talk about the importance of having purpose behind your business and the impact you have in the community around you.

If you missed my conversation with Tyler Foley check out episode 10.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn this episode we are going to be talking about the power of getting your message in front of the people who need to hear it the most; your perfect prospects. Joining me in this conversation is Tyler Foley, who has been professionally performing in film, stage, and television since he was 6 years old. You might have seen him in films like Freddy vs Jason, Door to Door, Carrie,  or maybe the musical Ragtime. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and the #1 best-selling author of The Power to Speak Naked.

We will discuss
1. Your responsibility as an entrepreneur to find an audience that connects with our passion.
2. Why keeping your message to your self is hurting more than just your bottom line.
3. Action steps to find your story and getting it in front of those who need it the most.

Follow Tyler on LinkedIn and check out his website: https://www.seantylerfoley.com/



World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textMarketing and sales people are ruining another perfectly good channel for people to share and connect on. If you are like me, you miss the good old days of people being people on social media. Whether they are selling their next big business offering or how cool their life is, it seems everyone is constantly selling on social media. But what if we were just ourselves and found ways to constantly contribute? What would social media look like if we all went back to being ourselves?

This episode was inspired by my conversation with Alex Boyd in episode 008, who has recently released an online social selling course that helps professionals to predictably scale their sales to 7-figures without ever pitching their service.  I encourage you to both listen to our conversation and check out Alex's 7-Figure Social Selling course. I personally enrolled and am loving it!Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIf you never heard of it, it's called social selling. I don't think it's the right name for it, because the whole point is not to sell, but how to predictably scale your sales to 7-figures without ever pitching your service. And I found a person who has actually garnered over two million dollars over the last couple of years from posting an average of 1.3 times per week.Our guest today is Alex Boyd, who is based in Portland Oregon. He is a B2B rabble-rouser who has spent a decade in the world of sales and marketing. He's currently the CEO at RevenueZen, a tech-enabled B2B marketing agency for high-growth SaaS and services companies that want to grow sustainably and profitably. He has recently released an online social selling course that helps professionals to predictably scale their sales to 7-figures without ever pitching their service. And social selling is the topic of today's discussion, so let’s dive right in! Welcome to the show Alex.If you would like to become a social selling badass in 90 minutes, check out Alex's 7-Figure Social Selling course. I personally enrolled and am loving it!

You can follow and connect with Alex on LinkedIn at: linkedin.com/in/alexcboydWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textCan tiny businesses really scale without losing efficiency? Join us as we uncover practical lessons and real-world insights from John Hoyos, the founder of First Fractional, who has 30 years of experience helping businesses grow. We promise you'll walk away with a clear understanding of how to transition from a small team to a more structured setup, ensuring smooth communication and operational consistency. John shares the importance of creating and maintaining standard operating procedures (SOPs) and how modern tools like AI note-takers can revolutionize your documentation process.

Our conversation also tackles the nitty-gritty of operational challenges that tiny businesses face, especially in managing finance, backend, and revenue operations. John reveals his personal journey of shifting from a brick-and-mortar business model to a virtual one, highlighting common pitfalls and how to avoid them. We discuss the complexities of staffing multi-functional roles and the pivotal moments when a business outgrows its employees. Learn the art of transitioning effective office managers into executive assistant roles and the significance of supporting your team in finding new opportunities as your business evolves. Tune in for a treasure trove of practical advice tailored for small business owners looking to scale effectively.

Follow John Hoyos:
https://1stfractional.com
  / 1st-fractional  World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textLet's face it, very few of us really like sales. In fact, I don't think anyone I have every met who runs a business went to college to major in sales. It's probably why so many businesses suffer from a lack of sales.

And if you think you can just side step this part of your business, think again. I have seen dozens of entrepreneurs try to hire themselves out of the sales position before they got a handle on it themselves. Some were successful until the sales team they built disintegrated and they were left high and dry. And since they never learned how to sell themselves, there was no one to pick up the baton and keep them in the race while a new team could be assembled. Remember, people are great until they are not. That goes for any part of your business. So  it's imperative you have systems in place for teams to follow, the know-how to execute those systems yourself when left in the lurch or at least a solid contingency plan when the proverbial shit hits the fan.

In this episode I take a deep dive into the five ways business owners are being held hostage by their own sales process. I will cover the following:

• How the new shiny object syndrome is slowing you down
• Why sales isn't a popularity contest.
• How 'winging it' is costing you a lot of money
• Why consistency is so important to your sales process
• How marketing affects the success of your sales process

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDo you know what a CRM is? If not, THIS IS A MUST LISTEN EPISODE! For the rest of us, it's time to knuckle down and get serious about the one thing you don't want to talk about, CRMs. In this episode we talk with Reuben Swartz, an anti-CRM expert to discuss the importance of a CRM in your business.

Reuben  is the founder of Mimiran, a fun “anti-CRM” platform designed for independent consultants who love serving clients but hate "selling". He's also the host and chief nerd on the Sales for Nerds podcast. Today we are going to be discussing the importance of CRMs, how to overcome the reluctance we all have in using CRMs, and how consultants and service providers can leverage more revenue through them without becoming a full-time sales executive in their company.

In this episode we cover:

• Why small businesses hate sales and marketing
• Why small businesses hate CRMs
• How CRM impacts your business

Make sure you check out his Sales For Nerds podcast, his LinkedIn profile, and his own CRM platform, Mimiran specifically designed for independent consultants.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textThere is a lot of confusion amongst entrepreneurs about the difference between marketing and advertising. On this episode, I break down the difference and show you why both are just as crucial for the livelihood of your business.

In this episode I cover:
The definitions of marketing and advertising
How marketing and advertising both have a lace in every business
Why ignoring either is detrimental to your business
BONUS: How sales gets wrapped up in the success of your marketing and advertising.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhat do systems and profit have in common? Everything, and we are going to prove it in this episode as we chat with Taylorr Payne (yes, it is spelled with two Rs).

Taylorr is the CEO and co-founder of SpeakerFlow - and helps thought leaders leverage systems to take control of their business and stop spinning their wheels. He believes that if you want a business that's predictable, one that you have full control over, one that empowers you, and one that continues to grow, systems are the answer. 

Taylorr defines business systems as the technology, process, and people working in unison to create repeatable success. He says, "usually people only focus on one of those three things., but it's a matter of all of them working together that creates a profitable business".

In this episode we answer the following questions:

• What are business systems?
• Who benefits from having business systems?
• How should you organize your business systems?

You can get more great resources from Taylorr through his Resource Library where he shares some great free content like an Annual Planning Workbook along with all of his social media links and contact information.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIn Episode 2, we talked with Scott Anderson about entrepreneurial burnout. If you didn't get a chance to listen yet, you owe it to yourself to go back and take a listen.

This episode dives deeper into the cons to burnout and a call to action that will help you reframe your ability to handle the inevitable stresses of being an entrepreneur.

If for some reason you can't make time to listen to my interview with Scott Anderson, please do yourself a favor and check out his FREE PDF (no email required) worksheet covering the 5 key shifts you must make to breakthrough burnout. And don't forget to sign up for Scott's Burnout Breakthrough Master Class.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textLet me introduce myself. I am Michael "Buzz" Buzinski a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, my mission is to reduce
the prevalence of entrepreneurial poverty in the US. 

I have found that in growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. So I created this podcast to uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. 

In the premier episode I share more details of my entrepreneurial journey and why are started this podcast.

Welcome to You Are Buzzworthy.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIf you own a business, you most likely have experience some sort of burnout. It's a real medical issue that is crippling small businesses across the US.

In this episode, we take a closer look at entrepreneurial burnout with with Scott Anderson, a serial entrepreneur who has run 9 companies and sold 6. Scott is a business coach and licensed mental health therapist with more than 30 years experience helping leaders live their best lives. He’s also the author of Playing Big, and the curator of Burnout Breakthrough. And burn out is what we are going to discuss this episode

Once you listen to this episode, you ware going to want to get this FREE PDF (no email required) worksheet covering the 5 key shifts you must make to breakthrough burnout. And don't forget to sign up for Scott's Burnout Breakthrough Master Class.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textEver wondered how AI is revolutionizing the field of graphic design? In this episode, we sit down with Kelsey Dixon, Senior Vice President of Growth at Design Pickle, to uncover the transformative power of artificial intelligence in creative services. From her journey of co-founding Davies Dixon to leading growth initiatives at Rossman Media, Kelsey brings a wealth of experience and unique insights. We discuss how AI can handle repetitive tasks efficiently, the resurgence of tactile marketing materials, and the importance of data-driven decisions in marketing strategies. Kelsey’s expertise provides a nuanced view of the integration of AI and human creativity, revealing the current limitations of generative AI and why skilled designers remain irreplaceable.

Join us as we explore the significance of crafting effective creative briefs, a cornerstone for any successful design project. Learn from Kelsey how balancing detailed client visions with creative liberties can lead to outstanding design outcomes. Whether you're a seasoned designer, a marketer looking to optimize your strategies, or a business owner eager to understand AI's potential in design, this episode offers actionable insights and valuable perspectives. Tune in to gain a comprehensive understanding of how AI is shaping the future of graphic design while ensuring that human creativity continues to play a pivotal role.

Follow Kelsey Dixon:
https://www.linkedin.com/in/kelseyrileydixon/ 
https://meetings.hubspot.com/kelsey222Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textCan AI ever truly replace human creativity in graphic design and photography? We tackle this provocative question head-on with Brad Ball, co-founder of Ardent Creative, on the Buzzworthy Marketing Show. Brad shares his expert insights on the future of graphic design in an AI-driven world, distinguishing between the efficiency AI brings to production tasks and the irreplaceable human touch in high-quality creative work. We evaluate popular AI tools like Adobe's generative fill and Canva, recognizing their potential yet underscoring the enduring need for human input to avoid a flood of mediocre content.

In our engaging conversation, we delve into the transformative impact of AI on the creative industry, from boosting productivity with automated coding to crafting AI-generated creative briefs. While AI excels in data analysis and time-saving automation, it still falls short of replicating human emotions and creativity. We explore AI’s potential in building websites and sales funnels efficiently, offering practical advice for small business owners eager to start their AI journey with ChatGPT. Whether you're an entrepreneur or a creative professional, this episode underscores the indispensable role of human creativity in the evolving landscape of AI technology. Don’t miss out on Brad Ball’s invaluable perspectives on navigating this brave new world!

Follow Brad Ball: 
www.bradball.com
www.linkedin.com/in/iambradball
www.ardentcreative.comFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textEver feel like your business is running you instead of the other way around? You're not alone. In our latest episode, join us for an insightful conversation with Scott Levy, the mastermind behind Result Maps. Uncover why so many small business CEOs get bogged down in daily crises and learn actionable strategies to shift from crisis mode to growth mode. Scott offers invaluable advice on how clear communication and thorough documentation can empower your team, foster accountability, and ultimately free you to focus on scaling your business. Discover how to break free from the minutiae and reclaim your role as a visionary leader.

But that's not all. We dive into the nuts and bolts of developing effective Standard Operating Procedures (SOPs) that are crucial for a scalable business. Learn why SOPs are not just bureaucratic red tape but essential tools for efficiency and accountability. Scott and I discuss how to hold your team accountable for maintaining these documents and how to integrate them into project management systems for seamless automation. Plus, explore task management strategies to externalize your daily worries and improve decision-making. Tune in for these game-changing insights and more, designed to help you execute like never before!

Follow Scott Levy: 
https://www.resultmaps.com/World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textUnlock the secrets to optimizing your business relationships and skyrocket your client engagement! Join us and Tori Barker, COO of Buzzworthy Marketing, as we share actionable insights on mastering Customer Relationship Management (CRM) in today's digital landscape. You'll learn how to build meaningful relationships, utilize data for hyper-personalized marketing, and align your CRM strategies with your overarching business objectives. We'll also clarify the crucial differences between clients and partners in B2B settings, ensuring you can navigate these relationships with finesse. Whether you're running a small business or part of a larger team, we stress the importance of selecting a CRM system that fits your unique needs to avoid complexities and unnecessary costs.

Discover how CRMs can be game-changers in saving time and improving efficiency. We discuss the perks of automating tasks like newsletters and follow-up emails, helping you maintain consistent client communication effortlessly. Real-world examples, such as batch creating and scheduling content, will show you how automated sequences can boost meeting attendance and client engagement. We'll also emphasize how consolidating various business tools into a single CRM system can streamline your tech stack, reduce costs, and enhance efficiency. Plus, get a special sneak peek into our preferred CRM solution, Buzz Hub, and its all-in-one capabilities perfect for service-based businesses. Don’t miss out on practical tips and effective strategies to elevate your CRM efforts and, ultimately, your business success.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textEver wondered how someone can excel in fields as diverse as music, pyrotechnics, and accounting? Join us as Felicia shares her extraordinary journey, from dazzling audiences at Disney's opening ceremonies to landing a coveted singing contract with Sony in Nashville. We'll uncover her unique story of balancing a career in accounting while orchestrating citywide fireworks displays, and how her passion for mathematics and love for music and pyrotechnics have seamlessly intertwined. Felicia's tale isn't just about following multiple passions; it's about the analytical rigor and entrepreneurial spirit that have driven her down unexpected yet fulfilling paths.

But that's not all—we'll also navigate the intricate world of tax mitigation and resolution, revealing why you should think twice before tackling your taxes solo. We'll break down the meticulous processes involved in resolving tax issues with the IRS, highlighting a cautionary tale about the pitfalls of self-prepared returns. Finally, we discuss the vital role of financial empathy and problem-solving, especially for well-educated individuals managing their affairs as they age. With an emphasis on understanding clients' needs with both compassion and firmness, this episode is packed with insights and lessons that resonate across personal and professional boundaries. Don’t miss out on this engaging conversation filled with invaluable advice and real-world examples!

Follow Felecia Dixson:
dixsonassociates.comFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textWhat if you could transform your business by simply mastering one fundamental skill? Join us on the latest episode of the Buzzworthy Marketing Show, where we uncover the secrets of SEO with the brilliant Michael Bozinski. We promise you'll learn why SEO is not just another buzzword but the essential foundation for any successful digital strategy. Michael dives into the importance of showing up on Google, which commands a staggering 92% market share, and explains why this authentic approach to visibility can drive both profitability and long-term growth.

Get ready to rethink your content strategy and address your clients' pain points head-on. We'll guide you through the journey from symptom awareness to problem awareness, culminating in commercial intent. Michael deciphers Google's EEAT framework—Experience, Expertise, Authority, and Trustworthiness—and reveals how adhering to these principles can set your business apart in a noisy digital landscape. By focusing on delivering accurate information and proving your authority, you'll learn how to build trust with both users and search engines alike.

Finally, we tackle the critical metrics that signify SEO success. Learn from Michael about tracking organic traffic, understanding conversion rates, and the significance of ranking for the right keywords with commercial intent. Discover why it's crucial to start your SEO efforts immediately and how tools like Dizio can help you stay on top of key metrics. This episode is packed with actionable insights that will not only boost your understanding of SEO but also elevate your digital presence for long-term success. Don't miss this opportunity to gain a competitive edge in your online marketing efforts!

Email Buzz at buzz@buzzworthy.biz
www.buzzworthy.biz/do-it-yourself-marketing/do-it-yourself-seo/
www.ruleof26.comWorld of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textUnlock the secrets of scaling your B2B service-based business with the insightful Vern on the latest episode of the Buzzworthy Marketing Show. Prepare to shift from just growing to effectively scaling by adopting a leveraged mindset, inspired by the late Clay Christensen's revolutionary ideas. Vern guides us through the essential process of defining the specific job to be done, helping you to gain the clarity needed for successful scaling. Learn from 3M's strategic positioning around "science" as a model of focus and leverage, avoiding the common trap of trying to be everything to everyone. This clarity paves the way for attracting the right clients, making scaling feel less daunting and more strategic.

Explore the transformative power of a singular focus on organizational success. Discover how giants like Yahoo lost their edge, paving the way for Google's initial dominance and the rise of new competitors. We'll show you how companies like Best Buy and Domino's achieved unexpected heights through strategic clarity and internal alignment. See how Mark Zuckerberg's "year of efficiency" at Meta and the recent AI integration emphasize the benefits of a focused strategy. Through vivid examples and bold insights, you'll grasp the necessity of consistent messaging, much like Burger King's iconic "Home of the Whopper," to leverage focus for sustainable growth.

Follow Verne Harnish:
https://www.linkedin.com/in/verneharnish/
https://scalingup.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.