Explore every episode of the podcast BuzzStream Digital PR and Link Building Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| PR Insider Thea Chippendale Shares Freelance PR SECRETS | 16 Oct 2024 | 00:45:25 | |
In this episode, Vince Nero sits down with Thea Chippendale, the mind behind the PR Insider newsletter, to discuss her journey from agency life to freelance success. Thea shares her experiences with viral moments, including her famous Tinder dress story, and offers practical advice on navigating the freelance PR world. Learn about effective time management techniques, avoiding burnout, and the importance of community and networking. Thea also provides tips on self-marketing, managing client relationships, and leveraging emotions for viral campaign success. Tune in for invaluable insights into traditional and digital PR, freelancing, and maintaining a positive mindset in the industry. 00:00:00 - Intro 00:00:53 - Thea Chippendale's Viral Moments 00:04:04 - From Viral Sensation to PR Professional 00:06:05 - Navigating the Freelance PR World 00:06:08 - Balancing Traditional and Digital PR 00:10:28 - Building a Support Network as a Freelancer 00:13:49 - Managing Costs and Tools in Freelance PR 00:16:54 - Avoiding Burnout and Staying Organized 00:21:03 - Marketing Yourself as a Freelance PR 00:22:14 - Marketing Yourself as a PR Professional 00:23:15 - The Importance of Being a Nice Person 00:24:11 - Identifying and Avoiding Red Flag Clients 00:27:22 - Securing and Managing Ideal Clients 00:29:27 - Essential Skills for Freelancers 00:32:14 - The PR Insider Newsletter 00:37:59 - Finding Inspiration for Creative Campaigns 00:41:57 - The Emotional Element in Viral Campaigns 00:44:16 - Conclusion and Final Thoughts Links mentioned in the video: https://www.theprinsider.com/ https://www.linkedin.com/posts/thea-chippendale-84349612b_ive-been-freelance-for-officially-a-year-activity-7224301757567246336-nVIq https://www.linkedin.com/posts/thea-chippendale-84349612b_an-hbo-intern-accidentally-sent-a-mass-blank-activity-7067399394823688192-bUMB https://www.notion.so/ https://www.stayinsession.com/ https://designtaxi.com/ https://lbbonline.com/ https://www.famouscampaigns.com/ https://riseatseven.com/work/the-future-gamer-game/ 🔎 Check out the full post https://bit.ly/3Y5T8nT 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X: @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9Id... On Apple: https://podcasts.apple.com/us/podcast... | |||
| Earning Media with Britt Klontz and Jaclyn Lambert of We Earn Media | 25 Sep 2024 | 00:51:23 | |
In this episode of the BuzzStream Podcast, host Vince Nero interviews Britt Klontz and Jaclyn Lambert, digital PR consultants and hosts of the We Earn Media podcast. The discussion covers crucial aspects of the digital PR landscape, including the industry's shift from traditional link-building to digital PR, journalists' challenges, strategies for creating impactful campaigns, and the importance of relationship-building in securing media coverage. They also touch on the value of unlinked mentions and media placements in SEO. Jaclyn and Britt share tactical advice on subject lines, personalization, and leveraging different PR tactics to achieve both SEO and branding goals. Timestamps: 00:00:00 Welcome to the BuzzStream Podcast 00:00:07 Introducing Our Guests: Britt Klontz and Jaclyn Lambert 00:01:51 The State of Digital PR 00:03:11 Challenges in the Media Landscape 00:07:21 Effective Follow-Up Strategies 00:12:21 Content Ideation and Quality Pitches 00:18:01 Diverse Tactics in Digital PR 00:20:13 Strategic Approaches in PR 00:25:19 Experimenting with Traditional Link Building 00:26:14 The Value of In-House Teams 00:26:42 Freelancing and Client Goals 00:27:29 PR vs. SEO: Client Perspectives 00:28:43 Evolving PR Strategies 00:29:48 Quality Over Quantity in PR 00:31:47 Digital PR's Role in SEO 00:35:13 The Value of Media Placements Beyond Backlinks 00:41:11 Tactical Advice for Small Brands 00:42:50 Personalization in PR Pitches 00:45:51 Building Relationships with Journalists 00:49:52 Conclusion and Final Thoughts Links mentioned in the video: We Earn Media Podcast - https://weearnmedia.com Vada Communications (Britt Klontz) - https://vadacommunications.com Jaclyn Lambert PR Consulting - https://jaclynlambert.com 🔎 Check out the full post https://bit.ly/3XI3A4C 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X: @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Defining Content Relevance in Digital PR With Digitaloft's James Brockbank | 10 Jul 2024 | 00:55:12 | |
I sat down with James Brockbank, founder of Digitaloft, at their Digital PR Summit in Manchester to discuss content relevance in digital PR. Join us as James shares his expertise in: - Understanding Google's patents and their integration into digital PR. - Analyzing the relevancy of PR campaigns and links. - Tactical advice for content ideation and maintaining relevance in digital PR. And much more. Time Stamps: 00:00:00 - Introduction 00:01:20 - Digital PR Relevancy Problem 00:08:46 - Defining Digital PR 00:11:18 - Broad Topic/News Sites 00:13:35 - Analyzing Topical Authority 00:17:58 - SEO vs Marketing 00:25:05 - Understanding Google's Algorithm 00:26:13 - Analyzing Link Profiles 00:36:00 - Ideation Process at Digitaloft 00:47:40 - Addressable Market 00:52:31 - Narrow Scope Projects Links Mentioned in the Video: - Google's Natural Language Understanding Tool: https://cloud.google.com/natural-language/docs/basics - IBM Watson API - https://developer.ibm.com/components/watson-apis/ - Google's Quality Rater Guidelines - https://services.google.com/fh/files/misc/hsw-sqrg.pdf- Digitaloft- https://digitaloft.co.uk/ - James' LinkedIn - https://www.linkedin.com/in/james-brockbank/ - James' X profile - https://x.com/BrockbankJames 🔎 Check out the full post: https://bit.ly/4bCDRj2 🤝 Our website: https://www.buzzstream.com 📫 Join our mailing list https://www.buzzstream.com/newsletter/ 🌎 Follow us on X / @buzzstream | |||
| Getting a Job in SEO with Nick LeRoy | 26 Jun 2024 | 00:43:33 | |
In this new podcast, Nick LeRoy, owner of SEOjobs.com, discusses what it takes to get a job in SEO in 2024. In this video, you'll learn: - Skills needed to succeed in SEO and link building today. - The evolution of the SEO job market - How and where to learn SEO if you're just starting out And much more. Time Stamps: 00:00:00 - Intro 00:01:36 - Why did you launch seojobs.com? 00:05:03 - Has the job market for link builders changed in the past few years? 00:06:32 - Is SEOjobs international or just US-based? 00:07:24 - Do UK link builders use the term digital PR instead of link building? 00:07:50 - Do larger brands also shift towards a digital PR link building approach? 00:09:14 - Do larger clients naturally get links due to their brand recognition? 00:14:20 - How has the skill set for new link builders changed? 00:16:28 - Where should people find trustworthy information about SEO when they are just starting out? 00:17:11 - How do beginners build a reliable toolkit for SEO? 00:21:21 - Should beginners start with an in-house role or an agency role? 00:24:10 - Where do you go to find quality SEO information and how do you verify it? 00:31:13 - How do you maintain a work-life balance with your various responsibilities? 00:34:23 - How do you manage stress from Google core updates and AI developments? 00:38:20 - Is SEO a career you would recommend to someone interested in the field? 🛠️ Links mentioned in the video: Nick's site: https://nickleroy.com/ Learning SEO: learningseo.io SEO for Lunch Newsletter: seoforlunch.com SEO Roundtable: seoroundtable.com Search Engine Land: searchengineland.com Search Engine Journal: searchenginejournal.com SEO Jobs board: https://www.seojobs.com 💻 See the full post: https://bit.ly/3VYUalX 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314 | |||
| Mastering Subject Lines with Helena Maniglia from Reboot Online | 13 Jun 2024 | 00:37:25 | |
Welcome to the BuzzStream podcast! In this episode, Vince Nero chats with Helena Maniglia, Head of Digital PR at Reboot Online. Dive into the world of crafting effective subject lines for your digital PR campaigns with insights from Helena's comprehensive study. Timestamps: 00:00:00 - Intro 00:01:07 - Can you lay out the methodology for your study? 00:02:35 - Are those headline types primarily what you all send at Reboot? 00:03:22 - What industries did you send to? 00:04:05 - Why do you think subject lines with questions have had a 13 percent lower open rate than headlines without questions? 00:04:43 - Could you give us an example of a question subject line? 00:06:29 - So, if I were writing a post about, say, the 10 best beaches in the UK, what would a subject line question be? 00:08:30 - Why do you think open rates weren't impacted by subject lines with keywords like data, study, or survey? 00:09:34 - Did you test anything like including the word "exclusive"? 00:10:24 - Are there any other keywords besides "survey" or "data" that people should avoid? 00:11:37 - Can you clarify what you mean by a listicle subject line? 00:13:28 - Why do you think buzzwords helped open rates? 00:14:48 - Using our beaches example, are you saying it would make sense to try to find some type of event or buzzword that you can kind of tie that to? 00:16:20 - Is it better to tie these keywords or buzzwords in the ideation stage, or do you find it doesn't really matter? 00:18:34 - What subject line do you use for a feeler email? 00:19:53 - Do you recommend brainstorming lots of potential subject lines before choosing the best? 00:20:52 - Is that in Slack or do you have a formalized process? 00:21:18 - Can you expand on what it means to tailor the headline to a journalist? 00:22:52 - How far do you get into personalizing per journalist? 00:24:28 - Is personalization more about understanding the journalist's preferences? 00:24:57 - Do you feel like there's ever a time when you should definitely personalize vs not? 00:26:35 - Are there tips that you have for speeding up personalization? 00:28:34 - Why is the subject line word length so important? 00:32:06 - Any final thoughts on the study? 00:33:52 - Did you ever experiment with putting the website name in the subject line? 00:35:06 -How do you feel about RE: or FWD: as a subject line tactic? ▶️View the full post online: https://bit.ly/3Xf63Fg 📚 Resources Mentioned: - Reboot's Case Study: https://www.buzzstream.com/blog/reboot-case-study/ - Reboot Online: https://www.rebootonline.com/us/ 🎙 Follow Helena Maniglia: - LinkedIn: https://www.linkedin.com/in/helenamaniglia - Twitter: https://x.com/helenamlemos 🔗 Stay Connected: - Follow BuzzStream: https://x.com/buzzstream 📫 Subscribe to our newsletter: https://mailchi.mp/buzzstream/buzzstream-email-signup 👍 If you found this video helpful, please like, share, and subscribe for more digital PR tips and strategies! | |||
| Mastering Reactive Digital PR with Mark Rofe | 31 May 2024 | 00:45:09 | |
This podcast episode explores reactive PR with digital PR expert Mark Rofe. Join us as Mark delves into: 🔥 The Warren Buffet approach to PR and finding the sweet spot for reactive PR pitching. 🔥 Strategies for planned and unplanned reactive PR. 🔥 Tips for high-quality, relevant pitches tailored to journalists' interests.
And much more.
Some major takeaways for me are:
1. Reactive PR can be divided into planned (e.g., holidays, scheduled events) and unplanned (e.g., unexpected company layoffs, natural disasters) components. Prepare for both types to maximize opportunities.
2. High-media-interest topics are likely to get more coverage but are also more competitive. Low-media-interest topics might yield fewer but more targeted placements.
3. The window of opportunity can be very short, sometimes just a few hours. Being plugged into real-time updates and having pre-prepared comments can help.
4. For planned events, prepare different potential comments in advance and get pre-approval from clients. This allows you to react instantly when the event occurs.
5. Create a list of journalists who have covered similar stories in the past. This list should be updated regularly to account for their roles or beats changes.
6. Focus on sending high-quality, relevant pitches rather than mass emailing. Tailor your pitches to the journalists’ interests and recent work to increase the chances of coverage.
7. To ensure that the comments or insights you provide are authoritative and relevant, ask, “Would I (or your client) be comfortable talking on TV about this topic?”
8. Include relevant keywords in your email subject lines and comments. This increases the likelihood that journalists will find your past pitches when searching for sources on similar topics in the future.
Time Stamps:
00:00:00 - Introduction | |||
| Traditional Link Building in 2024 with Linkpitch.io Aaron Anderson | 15 May 2024 | 00:43:00 | |
🚀 Dive deep into link building with Aaron Anderson from Linkpitch.io! I wanted to reach out to someone in the link building trenches to find out what works these days. Aaron shares his expert insights on what truly works in link building today amidst rapid industry changes, including the Helpful Content update and AI advancements. 🔗 Main Takeaways: - Content should target those who have the power to link, not just your audience. - Freemium models in SaaS significantly enhance link-building potential. - Authenticity in outreach is crucial; never claim to have read something you haven't. - Quickly identifying and avoiding link farms is critical to successful link building. - Sites that overly promote "write for us" can be red flags. - The diversity of links from broken link building can be highly beneficial. - Consistency in link acquisition often outweighs the need for perfect link sources. - Risk assessment is key in choosing the right link building strategies. - Even in competitive SEO, link exchanges are alive and well, if used judiciously. 🕒 Time Stamps: 00:00:00 - Introduction and Background 00:01:10 - What’s the best content approach you’ve seen lately? 00:02:06 - What happens if a client wants links but has no content to pitch? 00:04:03 - Is there a cost-benefit analysis for link building for SaaS companies building a freemium tool? 00:04:47 - What is the link building strategy for a freemium tool? 00:06:26 - How would you define content that’s valuable for pitching? 00:08:20 - What do you think about content relevancy in link building? 00:10:00 - What are some of the main reasons that you think link building fails? 00:11:35 - What constitutes fake flattery in link building outreach? 00:12:22 - How specific do you get when personalizing? 00:13:31 - What does your workflow look like from start to finish of a link building campaign? 00:15:05 - What do you look at when you're evaluating a site? 00:15:38 - But wait, how do you how can you tell if a site is run by real people? 00:17:19 - How do you feel about sites advertising “write for us”? 00:18:08 - Has Helpful Content changed the way you build links? 00:19:47 - Are you doing link insertion? 00:21:58 - Does Broken Link Building Work? 00:22:56 - And Does Page Depth Matter? 00:24:04 - What do you mean by relationship link building? 00:24:43 - What’s Your Take on Link Exchanges? 00:27:11 - Are you seeking out link exchanges in those cases? 00:30:53 - How important is it to diversify your link strategy? 00:33:14 - How do you approach a new client? 00:35:54 - Do you think Google uses any quality or relevancy metric when looking at a backlink portfolio? 00:37:38 - Do you always need content first before starting link building? 00:00:40:01 - Is Your Podcast Let's Talk Link Building Still Going? 00:40:53 - What are some of your biggest link building takeaways or tips from your podcast? For more insights and detailed discussions, check out the full transcript below. 🔎 Read the Full Interview: https://bit.ly/3JZ9ubk🤝 Visit our website for more resources: https://www.buzzstream.com 🌟 Follow us on social media / @buzzstream for updates and more tips! #SEO #LinkBuilding #DigitalMarketing | |||
| The Power of Internal Linking with Positional's Nate Matherson | 02 May 2024 | 00:35:16 | |
Dive into the world of internal linking with Nate Matherson on today's episode as we explore his new SEO tool, Positional, and much more! Join us as we uncover the strategies behind effective internal linking, the launch of Positional, and insightful discussions from the latest episode of the Optimize podcast. Here's what we delve into: - The importance of internal linking in SEO and how it can significantly boost your site's traffic. - Tips on optimizing internal links without overdoing it and why not all links are created equal. - Insights into Positional's development, unique features, and how it streamlines the SEO and content marketing processes. And much more. Time Stamps: 00:00:00 - Introduction 00:01:23 - Icebreaker: What's a cool piece of content you've seen that's inspiring or super creative? 00:02:45 - What can you tell us about your new SEO tool, Positional? 00:06:25 - Does Positional have analytics capabilities? 00:08:58 - Could you tell us more about Positional's internal linking tool? 00:11:49 - What are some best practices for internal linking? 00:16:55 - How many internal links should a user have to each page? 00:18:32 - Does internal linking have a measurable effect on ranking? 00:20:27 - What is PageRank sculpting? 00:23:54 - What should digital PRs know about internal linking? 00:25:24 - How did you ideate content for LendEDU? 00:28:50 - How different is your link building strategy in the SaaS space? 00:30:14 - How much traction do you get from LinkedIn these days? 00:32:35 - Is LinkedIn something you recommend investing in for founders, CEOs, and leadership? Links mentioned in the video: Glenn Allsopp’s article on who controls search: https://detailed.com/google-control/ Cyrus Shepard’s Study on Internal Linking: https://zyppy.com/seo/internal-links/seo-study/ Nate’s LinkedIn: https://www.linkedin.com/in/natematherson/ Nate’s Twitter: https://twitter.com/NateMatherson 🏷️ #SEO #ContentMarketing #DigitalMarketing #linkbuilding #linkbuildingseo 🔎 Check out the full post: https://bit.ly/4aYASBV 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream | |||
| Digital PR in the US vs UK w/ Will Hobson | 18 Apr 2024 | 00:47:47 | |
In this episode, we delve into the nuanced landscape of digital PR, comparing strategies between the U.S. and the UK. Our guest, Will Hobson from Rise at Seven, shares his expertise on how digital PR has evolved, leveraging storytelling for brand impact and the nuances of navigating the digital PR space in both regions. We explore the origins of digital PR, its importance beyond link-building, and how to measure the success of digital PR campaigns, even when they don't directly link back to SEO metrics. Join us as Will uncovers the critical differences in digital PR practices across the Atlantic. Will offers valuable insights for brands and agencies aiming to adapt and thrive in the ever-evolving digital realm. Whether leveraging trends, pitching with precision, or understanding the cultural context, this discussion is packed with actionable advice for elevating your digital PR strategy. Timestamps: 00:00:00 - Intro 00:01:15 - What is Digital PR? 00:04:08 - Is it Digital PR if no links are involved? 00:06:28 - Selling Digital PR 00:09:30 - Differences between digital PR in the US vs UK 00:12:49 - What can the US learn from the UK? 00:14:13 - Do you communicate with in-house PR teams? 00:16:18 - How to tailor stories to the market 00:19:53 - Does reactive PR work in the US? 00:22:20 - Local/regional projects in the US 00:24:59 - Ideating for B2B brands 00:28:12 - Setting expectations 00:30:04 - Communicating conversions from digital PR campaigns 00:31:55 - Using different tools in different locations? 00:33:43 - Tips for agencies or brands thinking about pitching in the UK vs US 00:35:01 - Tips for outreach strategies in the UK vs US 00:36:38 - What do you mean by "story"? 00:38:20 - Headlines equal story 00:40:42 - How to leverage a trend for digital PR 00:42:58 - Can you leverage trends for a tent-pole piece? 00:44:55 - Tips for opening a new office in a new market 00:46:05 - Recap Resources discussed: https://www.linkedin.com/in/hobsonwilliam/ https://shop.royalmail.com/special-stamp-issues/spice-girls https://www.news18.com/news/buzz/lauren-ridloff-as-first-deaf-superhero-in-eternals-spikes-sign-language-searches-4425836.html https://nypost.com/2023/07/26/it-will-take-you-4-years-to-get-the-worlds-toughest-table/ https://www.tiktok.com/@thep00lguy?lang=en https://meetglimpse.com/ https://www.tiktok.com/@kybetravel/video/7326956321083903265 https://riseatseven.com/ 🔗 For more insights and strategies, follow us and stay tuned for upcoming episodes dedicated to bridging the gap between traditional and digital PR, directly from industry experts. 🔎 Check out the full post: https://bit.ly/3xQiwEv 🤝 Our website:https://www.buzzstream.com 🌎 Follow us on X/ @buzzstream 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVIOn Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314 | |||
| The Art and Strategy of Pitching to Journalists w/Hannah Smith | 04 Apr 2024 | 00:52:02 | |
Discover the art and strategy of email pitching to journalists in this insightful episode of the BuzzStream podcast, featuring Hannah Smith of Worderist. Vince Nero, BuzzStream's Director of Content Marketing, sits down with Hannah to dissect the nuances of personalization in pitches. Learn how to make your pitches irresistible to journalists by understanding what personalization truly means and when it's essential. In this episode, we dive into: -The debate over personalization in pitches: When is it necessary, and when could it be perceived as insincere or even counterproductive? - The significance of crafting pitches that journalists can quickly understand and see the relevance of, focusing on the story rather than fluff. - Strategies for ensuring your pitches are not only tailored but also packed with the essential details journalists need to write their stories efficiently. And much more. Time Stamps: 00:01:28 - Should you personalize your emails? 00:06:28 - Are there any instances you would personalize? 00:07:05 - Does personalization and relevancy get confused sometimes? 00:09:57 - Why is it bad to over-personalize emails? 13:15 - What do you think makes a good story pitchable? 00:21:20 - How do you ensure your ideas aren't lost from ideation to creation to pitching? 00:24:12 - How do you ensure that the outreach team kind of captures the essence of a story? 00:28:40 - How do you make sure a story will stand out? 00:33:44 - What's the difference between assetless pitching and content led pitching? 00:35:29 - How do KPIs or goals change for content-led vs asset-less? 00:41:25 - What is your take on getting homepage links vs product page links vs content links? 00:44:01 - How do you speak to clients when a digital PR campaign doesn't do what they thought it would do? 00:49:46 - Are there industries where links matter more than others? Links mentioned in the video: HARO (Help a Reporter Out) now called Connectively: https://www.connectively.us/ Qwoted: https://www.qwoted.com/ JournalRequest on Twitter: https://twitter.com/journo_request?lang=en Muck Rack Study on Personalization: https://info.muckrack.com/state-of-journalism-2024 Hannah posts: https://worderist.com/2024/02/02/the-pros-and-cons-of-hero-or-content-led-digital-pr/ Hannah + Britt Klontz interview Surena Chande: https://worderist.com/2024/02/27/what-journalists-want-from-prs-highlights-from-our-free-workshop/ 🔎 Check out the full post: https://bit.ly/4agRZPl 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314 #DigitalPR, #linkbuilding | |||
| Mastering Trends and Data Studies for Link Building w/ Brian Dean | 21 Mar 2024 | 00:52:18 | |
🎙️ Welcome to the BuzzStream Podcast Episode with Brian Dean! 🚀 In this unmissable episode, Vince Nero, BuzzStream's Director of Content Marketing, sits down with the legendary Brian Dean, the skyscraper technique innovator and co-founder & CEO of Exploding Topics. Dive deep into the evolution of link building, using data studies and leveraging trending topics for digital PR and SEO success. 🕒 Timestamps:
Posts Referenced: Backlinko - https://backlinko.com/ Exploding Topics - https://explodingtopics.com/ Skyscraper Technique - https://backlinko.com/skyscraper-technique Skyscraper Technique 2.0 - https://backlinko.com/skyscraper-technique-2-0 Get Press Every Month (Free Course) - https://www.semrush.com/academy/courses/mastering-digital-pr-course-with-brian-dean/ B2B Content Marketing Report - https://backlinko.com/b2b-content-marketing-report BuzzSumo Partner Report - https://backlinko.com/content-study Page Speed study - https://backlinko.com/page-speed-stats Voice Search study - https://backlinko.com/voice-search-seo-study Clubhouse user stats - https://backlinko.com/clubhouse-users | |||
| Creative Digital PR Content That Works with Darren Kingman | 18 Sep 2024 | 00:57:17 | |
Join Vince Nero, host of the BuzzStream Podcast, as he talks with Darren Kigman, founder of Root Digital, about creative content. They explore the art of “creative” content and share strategies for creating impactful digital campaigns in areas where data may be scarce. This episode explores building content assets that attract journalists, leveraging early trends, and the methodology behind high-value link-building campaigns. Timestamps: 00:00 - Welcome to the BuzzStream Podcast 00:07 - Introducing Darren Kigman of Root Digital 00:55 -The Concept of First Mover Content 01:39 - Chat GPT Statistics Post: A Case Study 05:00 - Methodology and Research for Content Creation 07:09 - Challenges and Pitfalls in Digital PR 09:05 - Identifying and Leveraging Trends 12:15 - Creative Methodologies in Digital PR 15:16 - Analyzing and Repurposing Content 20:12 - Feasibility and Execution of Unique Campaigns 25:45 - The State of Digital PR Campaigns 28:40 - The Rise of Digital PR 29:13 - Digital PR for Small Sites 29:48 - Creative Campaigns and Methodologies 30:54 - Challenges for Small Brands 33:07 - Pitching and Outreach Strategies 36:33 - Interactive Content and Visual Storytelling 40:10 - Cost and Feasibility in Campaigns 45:25 - Validating Ideas and Target Audiences 52:12 - Measuring Success and ROI 55:58 - Conclusion and Final Thoughts 🔗 Resources mentioned: ChatGPT Statistics - https://www.tooltester.com/en/blog/chatgpt-statistics/ Hiring icks - https://rootdigital.co.uk/work/digital-pr-recruitment-campaign-hiring-icks/ Lying on resumes - https://rootdigital.co.uk/work/american-digital-pr-survey-resume-lies/ Best digital pr examples - https://rootdigital.co.uk/resources/best-digital-pr-link-building-campaigns/ Average UK salary - https://rootdigital.co.uk/work/content-marketing-average-uk-salary-case-study/ Living With Dementia - https://rootdigital.co.uk/work/digital-pr-living-with-dementia-photography/ Science of scare - https://www.moneysupermarket.com/broadband/features/science-of-scare/ 🔎 Check out the full post https://bit.ly/3B7eolk 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X (Twitter) @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Tips for Digital PR on a Small Budget with Amelia Selby | 11 Sep 2024 | 00:49:43 | |
In this episode, BuzzStream's Vince Nero chats with Amelia Selby, Head of PR at SEO Travel, about creative ways to get PR results on a limited budget. Whether you're a startup or a small business, this episode is packed with actionable tips. Timestamps: 00:00 - Intro 🔎 Check out the full post 🤝 Our website: 🌎 Follow us on X: ✉️ Subscribe to the newsletter: | |||
| International Digital PR Tips for Success with Hana Montgomery | 04 Sep 2024 | 00:45:05 | |
Ready to optimize your global outreach strategy? In this video, Vince explores advanced international outreach techniques with Shout Bravo's Hana Montgomery to help you engage your audience more effectively and get better results from your outreach campaigns. This episode covers:
[00:00:00]: Intro [00:00:37]: "What cool content have you seen recently?" [00:02:30]: "Can we learn what not to do from some content?" [00:02:35]: "How is Google's recent update and AI changing the way you work?" [00:05:46]: "What’s your approach to creating content that gets noticed?" [00:06:32]: "How should people think about international pitching?" [00:09:02]: "Do you need international clients to pitch globally, or is content enough?" [00:10:04]: "Do links from different countries matter for SEO?" [00:11:01]: "What mistakes have you made with international pitching, and what can we learn?" [00:14:25]: "How do you usually pitch content? Do you use press releases?" [00:16:07]: "Do you personalize your outreach emails?" [00:18:38]: "How do you handle translations for pitches?" [00:21:18]: "How can people stay on top of trends and ideate for other countries?" [00:24:41]: "Do agencies overlook international pitching strategies?" [00:26:22]: "What’s your take on involving clients in the ideation process?" [00:29:49]: "What universal themes have you noticed when pitching in different countries?" [00:36:22]: "Do you use media databases for international prospecting?" [00:40:09]: "Any advice for new parents on work-life balance?" 🔎 Check out the full post: https://bit.ly/3XnpslL 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream | |||
| Traditional PR vs Digital PR with Georgia Gadsby March | 28 Aug 2024 | 00:44:44 | |
In this episode of the BuzzStream podcast, Vince Nero sits down with Georgia Gatsby March, co-founder and PR director of Unearth PR, to explore the intersection of traditional and digital PR, and how to get the best of both worlds. Join the conversation as Georgia shares insights on: - The importance of brand building and reputation in PR. - How traditional PR techniques can enhance digital PR outreach. - Tips for building genuine relationships with journalists to secure quality coverage. And much more. Time Stamps: Intro [00:00:00] Intro Digital PR Inspiration Defining Traditional PR Role of Brand Building in Digital PR Traditional vs. Digital PR Approaching Product-Focused Campaigns Bottom Line Discussions in PR KPIs in PR Steering KPIs Towards Digital Shift Towards Digital PR Reasons for Shifting to Digital PR Pitch Process Insights Personalizing Emails in PR Using and Managing Media Lists Targeting and Building Audiences Strength of Digital PR Connections Handling Expert Quote Requests Learning from Traditional PR's Quote Strategies Ideation Process in PR Adapting Ideas to PR Pieces Avoiding Diluted Links Handling Misleading Open Rate Data Future of Digital PR 🔗Links mentioned in the video: - Unearth PR: unearthpr.co.uk - Follow Georgia Gatsby PR on Twitter: @georgiagatsbyPR - Connect with Georgia on LinkedIn: https://uk.linkedin.com/in/georgiagadsby 🔎 Check out the full post: https://bit.ly/4dYMaHr 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X:@buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ 📢 Subscribe to our Podcast: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI | |||
| A Deep Dive Into Digital PR Strategies with Nicole DeLeon | 22 Aug 2024 | 00:51:37 | |
In this insightful podcast episode, learn how to navigate the world of digital PR with Nicole DeLeon, founder of North Star Inbound. From innovative content strategies to understanding the nuances of pitching across different markets, Nicole shares her expertise on what makes digital PR successful locally and globally. Cool Content Seen Lately [00:02:14] What's a cool piece of content you've seen lately? Scrollytelling in Digital PR [00:04:34] Have you ever seen a brand pull off a scrollytelling or parallax piece for digital PR? Effectiveness of Infographics [00:07:58] What are your thoughts on the effectiveness of infographics? Using AI Tools in Campaigns [00:09:14] How have you used MidJourney or other AI tools in your campaigns? Differences in U.S. vs. Worldwide Digital PR [00:11:07] What do you feel is the biggest difference in the U.S. digital PR scene versus worldwide? International Content Translation [00:13:45] Can you just take content and translate it into a different language for international pitching? Universal Acceptance of Digital PR [00:14:45] Do you feel like digital PR is universally accepted as a strategy worldwide? Digital PR in the U.S. [00:17:45] Is this the time to go all in on digital PR in the US? UK vs. US Digital PR Mindset [00:19:45] How is the mindset in the UK different when it comes to digital PR? Universal Practice of Digital PR [00:20:00] Is digital PR accepted as a practice universally? Pitching in UK vs. US [00:22:59] Do you do a lot of pitching in the UK vs US? Pitch Process Differences [00:23:13] Is the pitch process different for UK vs US? Selecting Media Contacts [00:24:42] How do you select media contacts during your outreach process? Integrating Digital PR with Products [00:29:03] Can you talk about integrating your digital PR campaign with the rest of the product? Digital PR and Product Launches [00:30:53] How would you integrate digital PR with a product launch? SEO-Led Approach Benefits [00:31:38] What are the benefits of an SEO-led approach? Storytelling with Data [00:35:41] How do you approach storytelling with data? Alternative Data Sources [00:39:35] Besides proprietary data, what are other data sources that make sense? Using Survey Platforms for Data [00:40:09] Do you leverage survey platforms for data? Outreach Markets [00:42:43] How do you think about outreach markets? Validating Media Contacts [00:46:49] Do you validate/confirm your media database? 🔎 Check out the full post https://bit.ly/3vx2K0n 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314 | |||
| Navigating Affiliate Links in Digital PR with Will Waldron | 15 Aug 2024 | 00:43:16 | |
Are you curious about how to navigate the tricky world of digital PR, especially when dealing with affiliate links? In today's BuzzStream podcast, Vince Nero chats with Will Waldron, Senior PR Strategist at Connective 3, about strategies for working around the challenges posed by affiliate links in your PR efforts. Join as we explore: The impact of affiliate links on SEO and how to mitigate their effects. Strategies for content ideation that avoid affiliate pitfalls. Tips for pitching to freelancers versus in-house journalists. And much more. Time Stamps: 0:00 - Intro 00:01:29 - What's a cool piece of content you've seen recently? 00:03:01 - How do you apply interesting PR ideas to your clients? 00:04:41 - What traditional PR skills have you applied to digital PR? 00:06:27 - Have your traditional PR contacts translated to digital PR? 00:07:53 - Is pitching to freelance journalists different from pitching to in-house journalists? 00:10:58 - How do you help freelancers pitch your idea to their editors? 00:14:23 - Why are affiliate links a problem for digital PR? 00:17:18 - How can users identify affiliate links? 00:18:42 - Have you ever asked a journalist to remove an affiliate link? 00:20:21 - Do you consider affiliate links similar to no-follow links in terms of SEO value? 00:22:02 - How do you report affiliate links' benefits to clients? 00:24:49 - Does avoiding affiliate links start with content ideation? 00:28:58 - How do you strategize to avoid getting affiliate links during outreach? 00:31:00 - Is there a point where having too many affiliate partnerships makes outreach less effective? 00:35:26 - How do you handle content relevancy when avoiding affiliate-heavy industries? 00:39:16 - How do you shift the focus from quantity to quality when it comes to link-building? Links mentioned in the video: Connective 3: https://www.connective3.com Brighton SEO: https://www.brightonseo.com/ 🔎 Check out the full post on our blog: https://bit.ly/3yvDxW3 🤝 Our website: https://buzzstream.com ✉️ Subscribe to the newsletter: https://buzzstream.com/newsletter/ 🌎 Follow us on X: @buzzstream | |||
| Mastering SEO in Large Companies with Gus Pelogia | 07 Aug 2024 | 00:51:49 | |
Learning how to work with development teams at large companies can be challenging. Gus Pelogia provides insights into effectively managing SEO, focusing on aligning with established systems, mastering ticketing processes, strategic prioritization, and more. Join us as we explore: - The importance of adopting the company’s project management systems, like Jira, to streamline workflows with other teams. - Key techniques for writing clear, effective SEO tickets that meet system requirements and prevent delays. - Strategies for prioritizing initiatives to ensure completion and efficiency. - The significance of adapting to the client's preferred communication methods for smoother collaboration. - How to create a strong business case to gain stakeholder buy-in for new projects. - The benefits of working in sprints and involving multiple teams early in the project cycle. - The process of using A/B testing to quantify qualitative SEO changes and measure their impact. - Preparing for the complexities involved in seemingly simple changes and the importance of continuous learning and adaptation. 00:00:00 - Intro 00:00:50 - Transitioning from agency to in-house at Indeed: Navigating a product-focused environment. 00:04:15 - Operations in large companies like Indeed: Insights for those in agencies or smaller companies. 00:10:35 - Quantifying qualitative SEO changes, like adding author bios. 00:12:37 - Tools used for SEO A/B testing. 00:13:47 - Setting guidelines and goals before testing. 00:15:31 - Making the case for qualitative SEO changes to the dev team. 00:21:26 - Steps for running a digital PR campaign. 00:23:32 - Creating timelines for projects. 00:27:39 - Managing numerous pages: Context from Indeed. 00:28:29 - Key questions agencies should ask when onboarding with large companies. 00:31:37 - Adjusting communication of SEO tasks in a large company. 00:33:09 - Impactful SEO changes made at Indeed. 00:37:31 - Considering conversions in SEO changes. 00:41:01 - Insights on the latest Helpful Content update. 00:43:34 - Staying on top of Google updates and deciding on necessary actions. 🔎 Check out the full post: https://bit.ly/3SGxYKW 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X: @buzzstream 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI On Apple: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314 | |||
| How to Generate Creative Content Ideas With Abi Bennetts | 25 Jul 2024 | 00:46:22 | |
In this episode of the BuzzStream Podcast, Vince Nero chats with Abi Bennetts, the Digital PR Director at PropellerNet. They discuss creating engaging content for seemingly "boring" industries and the importance of relevancy, as well as share invaluable tips for successful digital PR campaigns. ⭐️ Key Takeaways: 1. Dive Deep into Subtopics and Pain Points: Explore the subtopics and specific services your client offers to find interesting content angles. 2. Use the "Three Whys" Framework: Ensure content relevancy by asking why it’s interesting, why now, and why your brand. 3. Validate Ideas Rigorously: Conduct thorough validation, including preliminary data checks and team reviews, before pitching to clients. 4. Be Prepared to Pivot: If initial data doesn’t support your idea, pivot and communicate honestly with clients about alternative approaches. 5. Connect to Broad, Engaging Topics: Link niche topics with broader, popular themes to make the content more engaging. 6. Leverage Existing Content: Repurpose existing content on the client’s website for new campaigns to ensure consistency and ease of approval. 7. Engage with the Industry Community: Share your work on platforms like Twitter and LinkedIn to get feedback and contribute to industry growth ⏰ Timestamps: [00:00:25] Is your Work in PRgress Newsletter still around? [00:02:29] What is the most boring industry? [00:04:36] What is a boring industry you’ve worked on? [00:06:12] Is the easiest solution to create content in a tough industry taking a step out of the main industry? [00:08:40] Are you digging into the subtopics or sub-services that a brand offers to when ideating? [00:09:45] Do you ask clients for pain points or is that part of your research when taking on a new client? [00:11:42] Can you walk us through your Spotify Playlist idea? [00:14:24] How do you prevent yourself from ideating too far out of the core offering of a site? [00:17:01] The Three Whys [00:17:55] How does relevancy differ when pitching a quote vs content? [00:20:11] How do you talk to a client who thinks they can create content about anything because their customer is “everyone”? [00:22:06] What if the brand doesn’t have any brand guidelines? [00:24:24] Can you talk through some other strategies that you might have for coming up with content in a tough industry? [00:26:54] How many bad ideas do you come up with? [00:28:15] How do you validate whether an idea will work? [00:29:42] Do you do any postmortem on a project? [00:33:17] How do you determine “hot topics” to connect a brand to? [00:35:14] Is your typical approach a few pitchable assets and then supplement with expert commentary? [00:37:03] How did you go about finding topics to put on your newsletter? [00:40:25] How do you take a cool idea you’ve found, and do it for your client or your site? [00:42:30] Why is it beneficial to publicize the coverage and the great content you create on your socials? 🛠️ Links and Resources Mentioned: You can find Abi Bennetts on X (https://x.com/AbiBennetts) or LinkedIn (https://www.linkedin.com/in/abibennetts710/) - The Grapevine by Iona Townsley: https://weareheroine.com/the-grapevine-newsletter/ - PR Insider by Thea Chippendale: https://www.theprinsider.com/ - Visual Capitalist - https://www.visualcapitalist.com/ - Famous Campaigns - https://www.famouscampaigns.com/ - Also Asked - https://alsoasked.com/ - Answer the Public - https://answerthepublic.com/ - The Pudding - https://pudding.cool/ - Cloudhiker - https://cloudhiker.net/ #BuzzStreamPodcast #DigitalPR #ContentMarketing #AbiBennetts #PropellerNet #MarketingStrategies #SEO #PublicRelations #ContentCreation #MarketingTips | |||
| Master Digital PR with Olivia Lott's PROVEN Strategies | 14 Nov 2024 | 00:47:20 | |
In this episode of the BuzzStream Podcast, host Vince Nero interviews Olivia Lott, a renowned freelance digital PR expert. Olivia shares insights from her journey from journalism to digital PR, emphasizing the importance of tailoring outreach and avoiding generic ‘spray and pray’ tactics. They discuss practical advice for personalizing pitches, leveraging existing client content, and efficiently managing outreach campaigns. Olivia also offers specific tips for different industries, based on her extensive experience, to help PR professionals produce standout results. This episode is packed with actionable strategies and industry wisdom. 00:00:00 - Intro 00:01:29 - Olivia Lott's Journey from Journalism to Digital PR 00:04:07 - Tailoring Your Digital PR Approach 00:06:01 - The Debate: Spray and Pray vs. Targeted Outreach 00:12:13 - Personalization in Digital PR 00:17:37 - Balancing Budget and Quality in Campaigns 00:20:22 - Building Effective Digital PR Strategies 00:23:14 - Connecting Data to Action in PR 00:24:03 - Building Your PR Toolkit 00:26:08 - SEO-First Approach in Digital PR 00:33:05 - Editorial Outreach Tactics 00:41:54 - Tailoring PR Strategies to Different Industries 00:46:23 - Conclusion and Final Thoughts 🔎 Check out the full post: https://bit.ly/4fMjC4Z 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Unpacking Siege Media's New Digital PR Approach w/ Ross Hudgens | 06 Nov 2024 | 00:41:40 | |
In this episode of the BuzzStream Podcast, host Vince Nero welcomes Ross Hudgens, CEO of Siege Media, to discuss the concept of product-led digital PR. Timestamps: 00:00:00 - Intro 00:00:59 - Introducing Ross Hudgens and Digital PR Outreach 00:01:41 - Navigating Google's Algorithm Updates 00:03:34 - The Shift in Link Building Strategies 00:05:37 - Product-Led Digital PR: A New Approach 00:10:35 - Leveraging First-Party Data for SEO 00:18:28 - The Impact of Company Size on Data Reports 00:23:03 - Frequency of Reports: Monthly, Quarterly, or Annually? 00:24:59 - Potential Pitfalls and How to Avoid Them 00:26:37 - Leveraging Blogs and Websites for Brand Awareness 00:27:44 - Pitching Process and Market Validation 00:30:09 - Importance of Data and Story in Digital PR 00:34:22 - Effective Link Building Strategies 00:36:49 - The Role of Design in SEO and Link Building 00:39:12 - Advanced Internal Linking Techniques 00:40:57 - Conclusion and Final Thoughts ⭐️Resources Mentioned https://www.surveymonkey.com https://www.surveymonkey.com/collect/audience/calculator/preview https://ahrefs.com https://www.keysearch.co https://positional.com https://zyppy.com/seo/internal-links/seo-study/ https://www.orbitmedia.com/blog/blogging-statistics/ 🔎 Check out the full post: https://www.buzzstream.com/blog/product-led-digital-pr-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| The Art of Re-Pitching Digital PR Campaigns w/ Bekki Ramsay of Mojo Mortgages | 01 Nov 2024 | 00:45:04 | |
Join Vince Nero on the BuzzStream Podcast as he chats with Bekki Ramsay, Digital PR Manager at Mojo Mortgages. They delve into the nuances of re-angling and repurposing existing content, the importance of internal data, and effective outreach strategies. Bekki shares invaluable tips on collaborating across departments, leveraging social media for digital PR campaigns, and engaging with journalists. ⏰ Timestamps: 00:00 - Intro 00:08 - Introducing Bekki Ramsay 00:23 - Engaging with the Audience 00:44 - Bekki's Background and Expertise 03:09 - Mojo Mortgages Overview 05:39 - Campaign Insights and Data Utilization 13:35 - Re-pitching and Re-angling Strategies 16:14 - Leveraging Open Rates and Keywords 19:59 - Client Communication and Campaign Management 21:13 - The Importance of Genuine Outreach 21:58 - Collaborating for Campaign Success 23:22 - Effective Use of Data in PR 24:06 - Finding and Pitching to New Journalists 27:18 - Leveraging Competitor Insights 30:55 - Personalized Expert Commentary 35:46 - Integrating Social Media in PR 41:54 - Concluding Thoughts and Final Tips 💻 Check out the full post: https://www.buzzstream.com/blog/re-pitching-digital-pr-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Why BRAND Is The New SEO with Alex Johnson | 23 Oct 2024 | 00:55:48 | |
Discover the intersection of branding and SEO in this insightful episode of the BuzzStream Podcast. Host Vince Nero sits down with Alex Johnson, founder of The Grit Group, to discuss how the evolving landscape of digital PR and Google's updates are reshaping branding and SEO strategies. Alex shares his journey and perspectives on: - Building genuine value and aligning SEO strategies with company missions. - Navigating the challenges of defining and communicating a brand identity. - Embracing "selfless marketing" to uphold brand integrity in a competitive market. And much more. Time Stamps: 00:00:00 - Welcome to the BuzzStream Podcast 00:00:19 - The Importance of Quality Swag 00:01:27 - Branding in SEO: A Crucial Connection 00:02:32 - Alex Johnson's Journey in SEO and Branding 00:03:44 - Challenges in Defining and Building a Brand 00:04:24 - The Path of Least Resistance in Branding 00:06:52 - The Evolution of Red Ventures 00:12:10 - Gaming the System vs. Building True Value 00:20:10 - The Future of SEO and AI's Impact 00:24:38 - The Overlap Between Branding and PR 00:27:23 - The Value of Brand in SEO 00:27:34 - Real-Life Example: DirecTV's Brand Strategy 00:29:39 - Three Levels of Strategy 00:30:26 - Connecting Actions to Company Mission 00:32:42 - Challenges in Selling Ideas Internally 00:36:01 - Cultivating Agency Workflow 00:37:45 - Leadership and Agency Dynamics 00:45:38 - The Importance of Story in Branding 00:50:50 - Cautionary Tales in SEO 00:53:55 - Concluding Thoughts and Farewell 🔎 Check out the full post https://bit.ly/4dX7LQi 🤝 Our website: https://www.buzzstream.com ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ 🌎 Follow us on X / @buzzstream #Branding #SEO #DigitalPR | |||
| How to Create Once, Distribute Forever (With Ross Simmonds) | 12 Dec 2024 | 00:53:34 | |
Join Vince Nero on the BuzzStream podcast as he hosts Ross Simmonds, founder of Foundation Marketing and author of 'Create Once, Distribute Forever.' They delve into the significance of content distribution for various industries, how agencies can implement it, and the importance of relentlessly building relationships for outreach. Ross also offers advice on leveraging platforms and crafting content that generates real business impact. ⏰ Timestamps: 00:00 Welcome to the BuzzStream Podcast 00:09 Introducing Ross Simmonds 00:56 Ross's Early Entrepreneurial Journey 01:56 The Importance of Content Distribution 04:59 Strategies for Content Distribution 08:17 Implementing Distribution in Agencies 12:24 Alternative Outreach and Distribution Tactics 18:18 The Future of Content Marketing 24:47 Content Distribution for All Industries 25:40 Identifying the Right Platforms 27:06 Understanding Your Audience 27:41 Researching Content Market Fit 29:13 Leveraging Tools and Channels 31:38 The Power of Facebook Groups 33:08 Holistic Marketing Strategies 38:35 Connecting Marketing to Revenue 43:51 Evaluating and Adapting Strategies 49:05 Final Thoughts and Recommendations 💻 Check out the full post: https://bit.ly/41OSBKH 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How to Earn Coverage With Source of Sources w/ Founder Peter Shankman | 09 Dec 2024 | 00:24:44 | |
Host Vince Nero welcomes Peter Shankman, the original founder of HARO, to discuss how PRs can maximize the use of Source of Sources. They delve into the reasons behind HARO/Connectively's shutdown and the creation of Source of Sources, touching on its growth and the necessity of monitoring and maintaining the platform's integrity. Peter also shares insights on how small businesses and agencies can secure media coverage, emphasizing the importance of precise and timely pitches. ⏰ Timestamps 00:00:00 Welcome to the BuzzStream Podcast 00:00:19 Introducing Peter Shankman and Source of Sources 00:01:26 The Decline of HARO and the Rise of SOS 00:02:26 Challenges and Successes of SOS 00:08:30 Maintaining Quality and Combating Spam 00:11:41 Tips for Securing Media Coverage 00:16:39 Using AI in PR and Prewriting Quotes 00:20:06 Peter Shankman's ADHD Journey and Podcast 00:23:17 Closing Remarks and Contact Information 💻 Check out the full post: https://bit.ly/3D4IlUh 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Owning In-House Digital PR with Victoria Schmid from KURU Footwear | 04 Dec 2024 | 00:49:37 | |
Vince Nero chats with Victoria Schmid, the Senior Digital PR and Influencer Marketing Specialist at Kuru Footwear, about being an in-house digital PR. They dive into Victoria's transition from broadcast journalism to digital PR, her innovative campaigns at KURU, and essential strategies to avoid overly advertorial content. Victoria also shares her experiences and tips on working in-house versus at an agency, leveraging feedback, and staying creative in digital PR. T ⏰ Timestamps: 00:00:00 - Intro 00:00:27 – What is it like moving from agency to in-house? 00:06:48 – How do you ideate campaign ideas that don't come off as too salesy? 00:10:20 – Have you ever received feedback that your digital PR campaign wasn't relevant enough? 00:12:38 – Why did KURU decide to bring digital PR in-house? 00:15:18 – Does KURU have a brand team, and do you work closely with them? 00:17:42 – Do you do much influencer marketing, and how does it overlap with digital PR? 00:18:38 – Do you think the role of digital PR is to sell? 00:06:48 – What are some tips for ensuring your campaigns aren't reading like ads or too irrelevant? 00:25:54 – Do you pay journalists for feedback on pitches or stories? 00:27:18 – How do you recommend keeping things interesting while working in-house? 00:27:18 – What is a swipe file? 00:27:18 – How do you stay motivated? 00:39:21 – If you are just starting out in digital PR, do you recommend starting in-house or agency? 00:39:21 – Where do you think digital PR is heading? 💻 Check out the full post: https://www.buzzstream.com/blog/in-house-digital-pr-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Top Digital PR Secrets for Success in Australia with Ellie Sumner | 02 Dec 2024 | 00:36:52 | |
In this episode of the BuzzStream Podcast, host Vince Nero chats with Ellie Sumner, Digital PR Manager at Prosperity Media, about the nuances of doing Digital PR in Australia. ⏰ Timestamps: 00:00:45 - Why did Ellie move to Australia for digital PR? 00:05:00 - Was digital PR in Australia just traditional link building before? 00:06:27 - How does Ellie define digital PR? 00:07:50 - Is digital PR shifting toward brand awareness and expertise? 00:08:28 - What lessons did Ellie carry from traditional PR to digital PR? 00:09:25 - Why are case studies important in Australian digital PR? 00:11:37 - Is digital PR in Australia doing the journalist's job? 00:14:00 - What platform does Ellie use for surveys in Australia? 00:14:54 - Does Australia’s limited media landscape make ideation harder? 00:17:45 - How does Ellie sell the value of digital PR to Australian clients? 00:21:20 - How does Ellie decide who gets an exclusive pitch? 00:23:50 - What happens after offering an exclusive? 00:25:30 - Do you need to understand Australian culture to pitch effectively? 00:28:00 - How does Ellie ensure journalists are still active and relevant? 00:29:30 - What’s it like building relationships with journalists in Australia? 00:31:14 - How many pitches does Ellie send for a typical campaign? 00:33:12 - What metrics does Ellie report to clients for digital PR? 00:34:13 - How receptive are journalists to unlinked mention requests? 00:35:45 - What are the biggest challenges in Australian digital PR? 💻 Check out the full post: https://bit.ly/4eYHZeQ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| The SECRET to Successful Hero Content in Digital PR | 20 Nov 2024 | 00:44:31 | |
Is hero content dying? Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search. Hero campaigns are evolving. They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand. Or as Amber put it, "Hero campaigns have changed quite a lot in terms of the digital PR space... they can’t just be one thing anymore. They have to be supported by an entire strategy.” I had an excellent chat with Amber about how you can and should utilize hero content to drive your digital PR campaigns. ⏰ Timestamps: 00:00:00 - Welcome to the BuzzStream Podcast 00:00:35 - Meeting Amber Carnegie and Content Ideation 00:02:09 - Understanding Hero Campaigns 00:02:21 - Evolution of Digital PR and Hero Campaigns 00:06:36 - Challenges and Strategies in Digital PR 00:11:54 - Relevancy and Audience Insights 00:14:12 - Digital PR for Small Businesses and Startups 00:16:37 - Coordinating Across Business Teams 00:21:00 - SEO Benefits of Hero Campaigns 00:21:54 - Integrating Blog Content and SEO Strategy 00:22:57 - Technical SEO and Digital PR Challenges 00:23:29 - Structuring Effective Digital PR Campaigns 00:26:13 - Holistic Approach to Digital PR and SEO 00:27:47 - Reactive and Proactive Content Strategies 00:36:17 - Updating and Maintaining Hero Campaigns 00:40:37 - Leveraging Data for Continuous Improvement 00:43:19 - Conclusion and Final Thoughts 🔎 Check out the full post: https://bit.ly/4fSnIbM 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How to Build Reactive PR Strategies with Alice Walker-Gibbons | 28 Feb 2025 | 00:42:50 | |
In this episode of the BuzzStream Podcast, Alice Walker Gibbons discusses the specifics of running a successful reactive PR service.Alice shares insights into Embryo's integrated services, including SEO-led and brand-led stories, creative campaigns, and the crucial role of reactive PR in their strategy. They discuss a successful reactive PR campaign relating to a norovirus outbreak, highlighting the importance of speed, content repurposing, and journalist relationships. Alice provides tactical advice for building a press office, creating evergreen content, and navigating client approvals for effective reactive PR execution. This episode offers a comprehensive look at ensuring a consistent stream of media coverage through proactive and reactive PR approaches. ⏰ Timestamps [00:00:00] Intro [00:01:18] Can you tell me a little about Embryo? [00:02:52] Do you think reactive PR is something more common in the UK? [00:04:39] Can you give us an example of a reactive PR campaign? [00:07:35] Do you actively look for topics for reactive PR? [00:08:43] Do you always need an existing piece of content (from a client) to pitch a reactive PR piece?[00:10:42] How do you (quickly) get to know a client/site's content that could be used for reactive PR? [00:12:57] How do you pitch existing content? [00:14:17] Are you actually copying and pasting the press release within the email? [00:16:03] Are you attaching imagery as file attachments or linking to a Dropbox? [00:17:52] Is reactive PR best as a supportive approach to other digital PR efforts? [00:18:56] Can you tell me more about the proactive PR you do at Embryo? [00:20:05] Do you strategize around industry events? [00:20:59] Is newsjacking the same as reactive PR? [00:22:24] Do you monitor news as a team? [00:24:18] When do you loop the client into this to determine if they will go with it? [00:25:51] What happens if a client is slow to respond or approve? [00:27:40] Are there some industries where reactive PR works better? [00:28:43] Is responding to #journorequests the same as reactive PR? [00:29:51] How do you build relationships with journalists? [00:31:18] Can you talk about how you break down targeting journalists for reactive campaigns? [00:32:52] How do you find journalists? [00:34:17] Do you reach out to journalists who cover breaking news? [00:35:41] Can you explain what an "SEO journalist" is? [00:37:52] What are the benefits of reactive PR? 💻 Check out the full post: https://www.buzzstream.com/blog/reactive-pr-strategy-podcast/ 🤝 Our website: https://www.buzzstream.com ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Buying Links with SEO Expert Ian Howells | 20 Feb 2025 | 00:55:42 | |
Ian Howells, co-founder of Traffic Think Tank and seasoned SEO consultant, discusses the controversial topic of link buying, including its risks, benefits, and strategies. Ian shares insights from his years of experience, including the impact of Google's recent updates and the effectiveness of link purchasing in different scenarios. Whether you're an SEO newbie or a veteran, this episode offers valuable perspectives on navigating the complex link building (and buying) landscape.00:00 Welcome to the BuzzStream Podcast00:11 Introducing Ian Howes and Today's Topic01:08 The State of Link Buying in SEO02:33 Why People Still Buy Links04:20 Effective Link Buying Strategies07:31 Risks and Realities of Link Buying10:25 Defining Paid Links and Their Types14:45 Google's Approach to Link Manipulation23:17 Avoiding Risky Link Buying Practices27:54 Identifying Tangential Traffic Sources29:57 Impact of Helpful Content Update on Link Marketplaces35:52 Strategies for Building Links from Scratch42:28 Quality vs. Quantity in Link Building47:44 Common Pitfalls in Link Buying53:12 Concluding Thoughts and Best Practices💻 Check out the full post: https://www.buzzstream.com/blog/link-buying-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Secrets to Measuring Digital PR Success (with with Linkifi's Chris Panteli) | 12 Feb 2025 | 00:44:15 | |
In this episode of the BuzzStream podcast, host Vince Nero chats with Chris Panteli about measuring success and ensuring quality in link-building efforts. Chris is the co-founder of Linkifi and host of the Market Movers podcast. Tune in to understand the challenges of aligning client expectations with deliverables and the evolving nature of SEO and digital PR in today's competitive market.00:00 Welcome to the BuzzStream Podcast01:12 Defining Digital PR03:00 Challenges in Digital PR and SEO05:12 The Intersection of SEO and Digital PR14:29 Measuring Success in Digital PR19:27 Digital PR Strategies and Execution24:22 Leveraging Internal Data for Onboarding24:49 Reactive vs. Data-Led Campaigns27:03 Collaborating with SEO Teams29:53 The Value of Digital PR Links39:07 Competitive Analysis and Strategy42:11 Future of Link Building and Digital PR43:13 Conclusion and Final Thoughts💻 Check out the full post: https://bit.ly/4hXHofE🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How to Hire Digital PRs? Tips From a PR-Turned Recruiter | 05 Feb 2025 | 00:47:45 | |
In this episode of the BuzzStream Podcast, host Vince Nero talks with James Congdon, former digital PR professional at Verve and current head of With Frontier, a recruitment agency. The conversation covers everything from the ideal backgrounds for digital PR candidates to structuring a digital PR team to the changing market trends. James provides valuable insights from his years of experience as a PR and now a recruiter for some of the top agencies in the world. ⏰ Timestamps 00:00:00 – Intro | |||
| How to Win With Guest Posting in 2025 (With Jasper Morris of Profit Engine) | 22 Jan 2025 | 00:50:50 | |
Join BuzzStream Podcast host Vince Nero as he interviews Jasper Morris, Sales Director at Profit Engine. They dive deep into effective guest posting strategies, the ethics of buying links, and how to navigate the ever-changing SEO landscape. Jasper shares insights into the impact of Google updates on link-building agencies, the importance of combining SEO with other marketing strategies, and the criteria for selecting quality sites for guest posts. ⏰ Timestamps: 00:00:00 - Intro 00:00:16 - Introducing Jasper Morris and Profit Engine 00:02:56 - The Evolution of Link Building 00:03:42 - Current Market Trends in Link Building 00:07:04 - Ideal Customers for Guest Posting 00:14:46 - Guest Posting Strategy and Site Evaluation 00:24:12 - The Rise of Paid Links in Blogging 00:25:29 - Digital PR and Travel Industry Insights 00:26:18 - Guest Posting Strategies and Author Bios 00:34:55 - The Ethics and Risks of Buying Links 00:41:04 - Link Marketplaces and Due Diligence 00:46:51 - Free vs. Paid Links: A Balanced Approach 00:48:52 - Wrapping Up: Final Thoughts and Social Media 💻 Check out the full post: 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How a Digital PR Campaign About Fast Food Went Viral | 16 Jan 2025 | 00:42:52 | |
Want to go viral? In this episode, Vince Nero discuss the innovative campaigns run by FinanceBuzz, a part of LaunchPotato, with Chris Lewis, head of digital PR at FinanceBuzz. They focused on a viral project about fast food prices and inflation. Chris shares insights on ideation, data gathering, outreach, and the invaluable lessons learned from both successful and failed campaigns, providing a comprehensive guide to aspiring digital PR professionals. ⏰ Timestamps 00:00:00 - Intro 00:00:25 - Introduction to FinanceBuzz and LaunchPotato 00:02:31 - Digital PR Strategies and Success Stories 00:02:57 - The Fast Food Prices vs Inflation Campaign 00:04:43 - Data Collection and Analysis 00:09:03 - In-House Production and Writing Process 00:11:24 - Outreach and Media Relations 00:13:33 - Adapting and Iterating Campaigns 00:21:04 - Personalizing Outreach Emails 00:23:07 - Balancing Personalization in Outreach 00:23:44 - The Role of Quotes in Pitches 00:24:56 - Ideation and Finding Compelling Campaign Ideas 00:27:45 - Validating and Evaluating Ideas 00:28:56 - The Importance of Flexibility in In-House Work 00:29:55 - Pitching and Validation Process 00:34:44 - Repurposing Successful Campaigns 00:39:00 - Embracing Failure and Learning 00:41:54 - Conclusion and Final Thoughts 💻 Check out the full post: https://bit.ly/3PzyPLN 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Switching from Link Building to Digital PR with Sage Singleton | 08 Jan 2025 | 00:42:13 | |
In this episode of the BuzzStream Podcast, host Vince Nero discusses digital PR and its evolution with Sage Singleton, Director of Digital PR at Clearlink. They dive into the rebranding of her team from outreach to digital PR, the impact of digital PR on SEO, KPIs, and metrics for success, and how to effectively execute digital PR campaigns. Sage shares insights on creating valuable content, positioning brands in media, and the challenges and learning experiences from underperforming campaigns. This episode is a must-watch for PR professionals and anyone interested in digital marketing strategies. 00:00:00 - Intro 00:00:30 - Introducing Sage Singleton and Clearlink 00:01:51 - From Outreach to Digital PR: The Evolution 00:02:32 - Understanding Digital PR vs. Traditional Outreach 00:07:40 - Effective Link Building Tactics 00:11:07 - Navigating Digital PR Challenges 00:17:57 - Measuring Success in Digital PR 00:23:40 - Evaluating Link Building Impact 00:24:44 - Using Google Trends for Brand Awareness 00:25:15 - Case Study: HighSpeedInternet.com Campaigns 00:27:17 - Newsjacking and Digital PR Strategies 00:31:57 - Lessons from Traditional Outreach to Digital PR 00:37:42 - Handling Underperforming Campaigns 00:41:38 - Conclusion and Final Thoughts 💻 Check out the full post: https://bit.ly/4a7385Z 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Digital PR in the UK vs US [Part 2] with Will Hobson | 19 Jun 2025 | 00:38:20 | |
In this episode of the BuzzStream Podcast, host Vince Nero welcomes back Will Hobson, VP of PR at Rise at Seven, to discuss the differences between UK and US digital PR. Their conversation was about the current state of digital PR, including the impact of recent SEO updates and the increasing importance of AI in the industry. Will shares insights from his year in the US market, highlighting the need for compelling stories and the potential for digital PR to evolve beyond just link building. ⏰ Time Stamps 00:00 Intro 00:48 Differences Between UK and US Digital PR 02:23 Challenges and Opportunities in US Digital PR 05:07 Creative Storytelling in PR 10:43 Learning from the US Market 13:08 Adapting to SEO Changes and AI 14:51 Collaborative Campaign Strategies 18:20 Journalism Trends and PR Myths 20:34 The Importance of Melody in Storytelling 21:06 Identifying a Good Story 21:55 Effective Strategies in the US Market 24:02 Regional and Local Outreach Tactics 26:04 Balancing National and Local SEO 31:16 The Role of Expert Commentary 33:41 The Influence of TikTok and Short-Form Content 35:23 Emerging Platforms and Future Trends 36:53 Final Thoughts and Closing Remarks🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How AI Is Reshaping Digital PR Workflows – with Authority Hacker’s Mark Webster | 10 Jun 2025 | 00:37:09 | |
In this episode of the BuzzStream Podcast, host Vince Nero chats with Mark Webster, co-founder of Authority Hacker, about the evolving landscape of digital PR and SEO, strategies for link building, using AI for content creation, and the importance of innovative ideas to stand out amidst increasing noise. Mark also shares insights on automating processes, creating unique data-driven content for passive link building, and the future of digital marketing. ⏰ Timestamps: 00:00 Introduction 01:12 Overview of Authority Hacker 02:10 Impact of Google's Algorithm Changes 02:55 Transition to AI and New Strategies 04:42 Challenges and Opportunities with AI 08:26 Digital PR and Link Building Insights 11:24 AI Workflows for Digital PR 18:08 Passive Link Building Strategies 19:20 The Power of Ranking for Statistics Keywords 20:55 Creating Unique Data Through Surveys 21:05 Exploring Paid and Organic Ranking Strategies 21:30 Effective Outreach Campaigns 23:32 Leveraging AI for Link Building 25:09 Automating Outreach with AI Tools 31:31 Philosophical Insights on Technological Advancements 35:30 Final Thoughts and Where to Find More 💻 Check out the full post: https://www.buzzstream.com/blog/ai-digital-pr-podcast/ 🤝 Our website: https://www.buzzstream.com ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How Digital PR Builds Brands with Jane Hunt of JBH | 02 Apr 2025 | 00:35:47 | |
In this episode of the BuzzStream Podcast, host Vince Nero is joined by Jane Hunt, co-founder of JBH Agency, to discuss the evolving landscape of digital PR in 2025. They dive into Jane's new book, 'Digital PR Playbook,' and explore the definition and strategies of digital PR, its impact on brand building and the bottom line, and the differences between the US and UK markets. Jane shares insights on effective link-building tactics, brand mentions' importance, how digital PR has grown post-COVID, and much more. ⏰ Timestamps 00:00 Welcome to the BuzzStream Podcast 00:53 Introducing Jane Hunt and Her Digital PR Book 02:50 Defining Digital PR 04:23 The Impact of Digital PR on Brand and SEO 12:35 US vs. UK Digital PR Strategies 21:31 Effective Digital PR Campaigns and Tactics 25:29 Building Relationships with Journalists 32:01 Future of Digital PR and Concluding Thoughts 💻 Check out the full post: https://www.buzzstream.com/blog/jbh-podcast/ 🤝 Our website: https://www.buzzstream.com ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Building High-Quality Links to New Sites with Nathan Gotch | 26 Mar 2025 | 00:45:34 | |
In this episode, Vince Nero sits down with SEO expert Nathan Gotch to discuss effective link-building strategies for new websites. They dive deep into the importance of backlinks, the evolution of SEO tactics, and how to create quality link profiles. Nathan shares his insights on leveraging data-driven content, conducting meaningful outreach, and prioritizing quality over quantity in link building. Tune in for actionable tips and expert advice to enhance your SEO efforts! ⏰ Time Stamps 00:00 Welcome to the BuzzStream Podcast 01:16 The Importance of Link Building 01:35 Nathan's Link Building Journey 02:55 Evolution of Link Building Strategies 05:59 Building a Healthy Link Profile 06:54 The Dream 100 Strategy 12:08 Effective Link Building Techniques 13:37 Content Strategies for Link Building 19:45 Paid Collaborations and Outreach 22:04 Evaluating Link Building Opportunities 23:17 Competitor Analysis for Link Building 24:03 Creating Data-Driven Content 27:12 Proprietary vs. Curated Data 28:14 Effective Linkable Content Strategies 29:27 Challenges with SaaS and Link Building 32:11 Link Distribution and Authority 38:21 Outreach Strategies for Link Building 42:38 Concluding Thoughts and Best Practices 💻 Check out the full post: https://www.buzzstream.com/blog/new-site-link-building-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How to Successfully Pitch (or Start) a Podcast — with Doug Downs | 19 Mar 2025 | 00:44:32 | |
In this episode of the BuzzStream Podcast, Vince chats with Doug Downs about what makes a great podcast pitch, how to find quality podcasting opportunities, and whether every brand needs a podcast in 2025. If you’re trying to grow your podcast or land guest spots on top shows, this one’s for you! 📌 Timestamps 00:00:00 - Intro 00:01:30 - What makes a good podcast pitch? 00:12:20 - When pitching myself on podcasts, how much does relevancy matter? 00:17:45 - How closely should I look at the podcast quality? 00:19:40 - What kind of tools do you use for finding podcasts? 00:19:50 - Does every brand need a podcast in 2025? 00:32:00 - What tips do you have for building an audience of podcast listeners? 00:32:50 - What are some metrics I should pay attention to if I start a podcast? 00:36:20 - What makes an engaging podcast? 00:40:30 - Any predictions for where podcasts are headed in 2025? 💻 Check out the full post: 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Digital PR Secrets From Former Journalist (Now Agency Owner) Amanda Walls | 12 Mar 2025 | 00:56:09 | |
In this episode of the BuzzStream Podcast, host Vince Nero chats with Amanda Walls, founder and director of Cedarwood Digital. Amanda shares her journey from journalism to digital marketing. They discuss the importance of understanding journalistic needs, crafting compelling pitches, and the nuances of digital PR. Amanda also offers valuable tips for PR professionals. ⏰ Timestamps 00:00 - Intro 01:11 - Amanda Walls' Journey from Journalism to Marketing 03:19 - Experiences in Australian Journalism 05:19 - Transition to Digital Marketing 11:59 - Founding Cedarwood Digital 15:55 - Insights on Digital PR and Journalism 25:02 - Scaling Email Campaigns: Curating Your Lists 25:57 - Leveraging Twitter for Media Outreach 27:38 - Identifying the Right Journalists 27:56 - Effective Use of Media Databases 28:18 - Avoiding Common Pitfalls in PR Pitches 38:10 - Understanding Journalists' Perspectives on SEO 50:31 - Building Strong PR-Journalist Relationships 54:55 - Conclusion and Final Thoughts 💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-secrets/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Integrating AI in Digital PR with Matt Foster at Distinctly | 05 Mar 2025 | 00:48:30 | |
Join Vince Nero and Matt Foster, Digital PR Manager at Distinctly, as they discuss the integration of AI in digital PR campaigns. They delve into the importance of early AI adoption, enhancing team productivity, and staying ahead in the ever-evolving search landscape, all based on Distinctly's new whitepaper: Integrating AI processes into Digital PR’—How Distinctly took a phased approach to adopting AI. Learn about Distinctly's innovative tools, effective media analyses, and ways to prototype campaign ideas with AI. This episode provides valuable insights for agencies and in-house teams looking to leverage AI in their processes. ⏰ Timestamps:00:00 Introduction and Guest Welcome00:18 Connecting Over AI and Digital PR01:27 Integrating AI into Agency Processes04:24 AI's Impact on Search and Reporting11:24 Creating Unique Tools with AI23:26 Using AI for Media and Competitor Analysis29:36 Prototyping Campaign Ideas with AI32:55 Surveying and Training the Team on AI41:46 Future of AI in PR47:13 Conclusion and Final Thoughts💻 Check out the full post: https://www.buzzstream.com/blog/ai-in-digital-pr-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How and Why We Build ListIQ for Digital PRs (with our CEO, Paul May) | 04 Jun 2025 | 00:27:29 | |
In this episode of the BuzzStream podcast, host Vince Nero and co-founder Paul May discuss the launch of ListIQ, an AI-powered media list-building tool designed to help build more targeted lists.They explore the challenges of traditional media list building, the importance of targeted outreach, and how generative AI can streamline the process. The conversation also explores the evolving landscape of digital PR, the importance of establishing relationships with journalists, and the future capabilities of List IQ as it integrates with BuzzStream's CRM.Timestamps:00:00 Introduction to List IQ and BuzzStream02:17 The Need for Targeted Outreach06:00 Generative AI in PR and Outreach09:02 Challenges in Media List Building11:35 The Future of Digital PR15:01 Building Relationships with Journalists17:49 The Foundation of List Building20:09 List IQ vs. Traditional Media Databases23:58 Integration with BuzzStream CRM25:13 Future Capabilities of List IQ💻 Check out the full post: https://www.buzzstream.com/blog/listiq-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Why Relevancy in Digital PR is More Important Than Ever (With Olivia Bence) | 22 May 2025 | 00:39:43 | |
In this episode of the BuzzStream podcast, host Vince Nero interviews Olivia Bence, the head of digital PR at Bring Digital. They discuss into the importance of relevancy in digital PR, particularly focusing on obtaining relevant links and pitching the right journalists. Olivia shares insights on how her agency integrates services for optimal client results, discusses the industry's shift towards targeted link-building strategies, and emphasizes the necessity of building meaningful relationships with journalists. The conversation touches on current trends, challenges, and future directions in digital PR, making this episode a must-watch for anyone interested in the field. ⏰ Timestamps00:00 Intro00:18 Meeting at Brighton and Upcoming Events00:47 Industry Trends and Relevant Links01:28 About Bring Digital03:32 Challenges in Digital PR and SEO06:07 Impact of Unlinked Brand Mentions10:54 Relevancy in Content and Pitching17:30 Balancing Content Strategy21:29 Starting Small: Building Trust and Awareness21:56 Going Big: National Campaigns23:19 The Importance of Relevant Journalists23:46 Finding and Targeting Journalists27:57 Building Effective Media Lists35:55 The Future of Digital PR38:53 Conclusion and Final Thoughts💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-relevance-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| What Is the Peso Model and Why Should You Care? | 12 May 2025 | 00:28:39 | |
In this episode of the BuzzStream Podcast, host Vince Nero welcomes Gini Dietrich, author and founder of Spin Sucks, to discuss her renowned PESO Model. They delve into the importance of integrating digital PR with other marketing functions, the evolution of the Spin Sucks blog, and how to effectively use the PESO Model to amplify brand messaging. Gini also shares insights on the current state of PR, the challenges of collaboration within marketing teams, and the role of AI in shaping the future of PR and marketing. Tune in for valuable tips and thought-provoking discussions on modern PR strategies. ⏰ Timestamps00:00 Intro 00:13 Introduction to Gini Dietrich and the Peso Model 02:09 The Genesis of Spin Sucks 05:01 Explaining the Peso Model 06:57 Implementing Cross-Channel Amplification 10:29 Challenges in Marketing Collaboration 18:40 The Importance of Multi-Touch Attribution 22:51 The Role of AI in Modern Marketing 27:27 Conclusion and Final Thoughts 💻 Check out the full post: https://www.buzzstream.com/blog/peso-model-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How to Build Links in Local Markets in the U.S. | 06 May 2025 | 00:43:22 | |
In this episode of the BuzzStream podcast, Vince Nero chats with Chris Brencans, CEO of On The Map, to discuss the intricacies of local SEO and link building. Chris shares his insights on the rising importance of digital PR, the impact of SEO algorithm changes on local search, and the significance of building authoritative links in regional markets. ⏰ Timestamps 00:00 Intro 00:50 Introduction to Local Search and Digital PR 01:48 Impact of SEO Algorithm Changes on Local Search 03:44 The Role of Links in Local SEO 08:09 Strategies for Building Links in Local Markets 09:25 Data-Driven Campaigns and Digital PR Success Stories 11:36 Reactive PR and Expert Commentary 13:48 Connecting Trends to Local Businesses 18:47 Building Journalist Relationships and Pitching Effectively 21:46 Leveraging Daylight Savings for PR 22:37 The Role of Directories in Local SEO 23:17 Community Outreach and Local Events 27:42 Sponsorships and Charity Drives 28:21 Cost and Strategy of Sponsorships 31:15 SEO Tips for Small Local Businesses 31:48 The Importance of Google Business Profile 36:04 Challenges of Pitching to Local News 40:54 SEO as Brand Building 42:10 Conclusion and Final Thoughts 💻 Check out the full post: https://www.buzzstream.com/blog/local-link-building-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How to Pitch Local U.S. News for Better Links and Coverage | 30 Apr 2025 | 00:51:43 | |
Want to get links and coverage from local U.S. news outlets? Buckle up. In this episode of the BuzzStream Podcast, host Vince Nero speaks with Collin Czarnecki, co-founder of Noble Digital PR Agency, about the intricacies of pitching to local news outlets in the US. Collin shares his journey from journalism to founding his agency, offering insights into his experience with Gannett, Patch, and launching his own hyper-local news site. They discuss strategies for successful local and national pitches, the importance of leveraging local data sets, the structure of newsrooms, and the benefits of understanding media landscapes. This conversation is packed with valuable tips for digital PRs and link builders aiming to enhance their outreach efforts! ⏰ Timestamps 00:00 Intro 00:25 Meet Collin Czarnecki: From Journalism to PR 03:37 The Journey from Patch to Noble Digital PR 06:27 The Role of Journalism in Digital PR 08:17 Tapping into Local News for PR Success 13:17 Leveraging FOIA Requests for Data-Driven Stories 15:14 Timing and Strategy in PR Pitches 19:11 Navigating the Media Landscape: Local vs. National 22:36 Targeting the Right Outlets for Your PR Campaign 27:21 Exploring Digital and Local News Options 28:06 Challenges and Opportunities in Local News 30:11 Crafting Effective Pitches for Local News 32:09 Pitching to Different Media Types 35:42 Understanding Newsroom Structures 39:36 Tips for Effective Media Outreach 45:42 Adapting to Newsroom Changes 50:10 Conclusion and Final Thoughts 💻 Check out the full post: https://www.buzzstream.com/blog/local-news-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X: @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| Help a Reporter Out (HARO) is Back! (We Talked to the New Owner) | 18 Apr 2025 | 00:14:53 | |
In this episode of the BuzzStream podcast, host Vince Nero sits down with Brett Farmiloe, CEO of Featured.com, who shares exhilarating news about the acquisition and revival of the Help A Reporter Out (HARO) platform. The two discuss the platform's history, challenges, and the steps being taken to improve its quality and reliability. Brett also explains how featured.com connects subject matter experts with publishers and what differentiates it from HARO. ⏰ Timestamps:00:00 Intro00:16 The Acquisition of HARO02:37 Challenges and Solutions for HARO05:44 Reviving HARO: Strategies and Expectations09:54 Comparing HARO and Featured11:37 Global Reach and Industry Impact12:55 Conclusion and Call to Action💻 Check out the full post: https://www.buzzstream.com/blog/haro-is-back-podcast🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How Preply Built Thousands of Links Through Digital PR | 16 Apr 2025 | 00:39:45 | |
In the BuzzStream Podcast, Vince Nero interviews Daniele Saccardi, Senior Team Lead of Digital PR and Online Reputation Management at Preply. They discuss Preply's innovative digital PR strategies, focusing on language and culture to drive brand success. The episode dives into the importance of link-building, how to navigate digital PR internationally, and the benefits and challenges of moving digital PR efforts in-house. Additionally, Daniele shares insights on maintaining content relevancy, the evolving relationship between digital PR and SEO, and future plans for Preply's outreach efforts. The conversation also touches on adapting to AI changes and leveraging data-driven and culturally resonant content to build a moat around your brand. ⏰ Timestamps 00:00 Intro 00:07 Introducing Daniele Saccardi from Preply 00:43 Preply's Digital PR Success 01:29 Creative Campaigns and Metrics 04:02 In-House vs. Agency Digital PR 09:42 The Importance of Link Relevancy 14:25 Future Plans for Preply's Digital PR 20:32 Understanding Customer Mindsets 21:31 The Role of Links in SEO 22:30 Balancing Google and User Needs 23:21 The Importance of Relevant Links 24:08 Collaboration Between Teams 24:34 Digital PR Content and Conversion 25:30 SEO and Digital PR Synergy 31:18 Repurposing Content for SEO 33:26 International Digital PR Strategies 38:00 Favorite Digital PR Campaigns 38:55 Final Thoughts and Contact Information 💻 Check out the full post: https://www.buzzstream.com/blog/preply-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/ | |||
| How to Pitch a Journalist (from an Award-Winning Journalist) Rosie Taylor | 09 Apr 2025 | 00:34:23 | |
In this episode of the BuzzStream Podcast, host Vince Nero has an insightful conversation with Rosie Taylor, an award-winning UK-based freelance journalist specializing in health and consumer coverage. Rosie delves into the day-to-day life of a freelancer, offering a unique perspective on receiving pitches and what makes an email stand out. They discuss the importance of personalizing pitches, the difference between in-house and freelance journalism, and why understanding a journalist's beat is crucial for PR success and much more... ⏰ Timestamps00:00 Intro 00:08 Introducing Rosie Taylor 00:55 The Importance of Personalizing Pitches 01:27 A Day in the Life of a Freelance Journalist 04:04 What Makes a Pitch Stand Out 08:29 Freelancers vs. In-House Journalists 17:56 Building Relationships with Journalists 24:35 The Role of Links in Journalism 31:28 Rosie's Podcast and Final Thoughts 💻 Check out the full post: https://www.buzzstream.com/blog/pitching-journalists-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: | |||