Explore every episode of the podcast Business of Therapy®
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How, When, & Why to Start a Podcast | 18 Feb 2026 | 00:28:17 | |
As of today, I’m 81 episodes into podcasting! I wanted to pull back the curtain on what this journey has actually looked like. Since launching in August 2024, the podcast has reached over 61k downloads and generated $82,500 directly tied to the show. Pretty freaking cool!! Beyond the numbers, though? It has deepened trust with my audience, sparked meaningful conversations, and supported consistent enrollment in my offers, like Reels Membership and PPA. Podcasting has been powerful, but only because it was started at the RIGHT time. In today's episode, I'm talking about how, when, & why to start a podcast. In this episode, I cover:
Connect with Kelly:
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| How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein | 11 Feb 2026 | 00:50:41 | |
I’m excited to welcome Licensed Clinical Social Worker Caitlin Silverstein to the podcast! Caitlin, who specializes in women’s mental health, went from earning $45/session with an insurance-based group practice to now charging up to $250/session! She’s created a thriving 6-figure practice while only seeing 15-18 clients every week. The best part? She didn’t blow up her caseload or completely burn out to do so! In today’s episode, we’re diving into how she rebuilt her caseload and confidence by going private pay. In this episode, we cover:
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| Returning from Mat Leave as a Therapist & Business Owner (The Unspoken Reality) | 04 Feb 2026 | 00:24:32 | |
Today’s episode is my first recording as a mom. Everything before this was pre-batched while my baby, Aiden, was still in my belly! Motherhood has been incredibly beautiful. It’s also been deeply humbling and very hard. Since stepping away and coming back, I’ve gotten many questions about what maternity leave looked like for me as a therapist and business owner. The truth? It's VERY different when there’s no HR department, no paid leave, and no magical “return date” that suddenly feels right! In today's episode, I'm sharing my thoughts on returning from mat leave as a therapist & business owner (and the unspoken reality). In this episode, I cover:
Connect with Kelly:
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| How to Build Strong Referral Relationships and Network with Private Pay Therapists | 28 Jan 2026 | 00:18:44 | |
Networking is one of the most underrated (and coolest) parts of being a therapist online! And no, it’s not about being salesy, awkward, or “schmoozy.” It’s about building REAL relationships with people who share your values + care deeply about their work! As an Instagram therapist, you will have people reach out who aren’t in your niche, aren’t in your licensed state, or are looking for something you don’t offer. This is where a strong referral network changes everything! When you know and trust other therapists and helping professionals, you can confidently refer clients out. They’ll do the same for you, so it’s totally a win-win for everyone involved! In today's episode, I'm talking about how to build strong referral relationships and network with private pay therapists. In this episode, I cover:
Connect with Kelly:
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| Lazy Content Creator Hacks for Instagram Therapists | 21 Jan 2026 | 00:16:19 | |
We all know creating new content is super important! But doing it every single day?? That’s a fast track to burnout. If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to sloooow down. It’s time to learn how to work smarter (not harder) when it comes to your Instagram content! In today's episode, I'm sharing lazy content creator hacks for Instagram therapists. In this episode, I cover:
Connect with Kelly:
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| The Reality of Balancing a Full-Time Job & Starting a Private Practice with Michelle Stiles | 14 Jan 2026 | 00:36:05 | |
I’m excited to welcome licensed mental health counselor Michelle Stiles to the podcast! In today’s episode, we’re chatting about the reality of balancing a full-time job & starting a private practice. We also talk about the importance of niching down and learning how to market yourself with confidence. This episode is a beautiful reminder that slow growth, brave decisions, and the right support can completely change your business (and your life)! In this episode, we cover:
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| Steal My 2026 Planning Process | 07 Jan 2026 | 00:15:33 | |
The new year is here, which means I’m back from maternity leave and diving into ALL things 2026 planning! Annual planning as a private-practice therapist isn’t about being rigid. It’s not about getting every detail perfect. It’s about stepping into CLARITY. When you’re crystal clear on what matters and what you’re capable of, you will create a business and life that feels aligned! A little bit of intentional planning now saves you from a whole lot of chaos later. In this episode, I cover:
Connect with Kelly:
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| The 3 Reels That Totally Changed the Trajectory of My Private Practice | 31 Dec 2025 | 00:18:53 | |
Today, I’m taking you back in time to visit the 3 reels that COMPLETELY shifted the trajectory of my business. If you’ve ever felt embarrassed, awkward, or straight-up cringey when you first start posting on Instagram… Yep, SAME. I didn’t even tell my friends or family about my account until I hit 500 followers! But once I pushed past the fear, things started happening. I’m talking BIG things. Reels truly changed everything for me. They can absolutely change everything for you, too! In this episode, I cover:
Connect with Kelly:
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| The Instagram Content Format to Focus on for Success as a Therapist | 24 Dec 2025 | 00:15:44 | |
Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone, and there’s nothing wrong with you! But the truth is, you NEED a strategy. Most therapists are posting and expecting every piece of content to magically convert into a client. Not all content is designed to do the same thing. When you understand the purpose behind each format, Instagram suddenly becomes sooo much easier, fun, AND effective! In today's episode, I'm talking about the Instagram content format to focus on for success as a therapist. In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| BTS of 20 Million Views on Reels with Therapist Lauren Auer | 17 Dec 2025 | 00:43:53 | |
I’m excited to welcome trauma therapist Lauren Auer to the podcast! In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral. What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business. In this episode, we cover:
Connect with Lauren:
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| Courses & Scaling Beyond 1:1 Therapy Q&A | 10 Dec 2025 | 00:26:03 | |
Today's episode is a FUN one because it's my first Q&A-style episode! It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but this course is a beautiful example of what consistency, refining, and serving deeply can do. I received a TON of questions about how I did this. If you've been feeling the nudge to create a course or scale beyond 1:1 therapy, you're in the right place! In today's episode, I'm talking all about courses & scaling beyond 1:1 therapy. In this episode, I cover:
Connect with Kelly:
Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links:
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| Instagram Analytics Therapists Need to Pay Attention To | 03 Dec 2025 | 00:22:29 | |
Instagram analytics can feel like an entirely different language. They're even MORE confusing if you're new to Instagram and marketing! I get how overwhelming it feels to look at your professional dashboard and see a wall of numbers staring back at you. The good news, though? Those numbers aren't here to intimidate you. They're here to give you clarity! When you understand your analytics, you stop spiraling every time a post "flops". You start making decisions based on what's actually working to bring dream clients into your practice! In today's episode, I'm breaking down the Instagram analytics therapists need to pay attention to. In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| Building a Business You’re Actually Grateful For | 26 Nov 2025 | 00:14:05 | |
It's Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude. Building a business is no small thing. It comes with bumps, pivots, growing pains, and sooo much more. But it's also one of THE most meaningful and empowering journeys you'll ever take! My hope is that you feel grateful for your business now. If you're not quite there, I hope this episode gets you even MORE lit up by what's possible! In today's episode, I'm talking about building a business you're actually grateful for. In this episode, I cover:
Connect with Kelly:
Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:
Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| The Easiest Way to Earn an Extra $3k a Month as a Therapist | 19 Nov 2025 | 00:15:40 | |
So many therapists are feeling the squeeze right now. Between the unstable economy, rising costs, and layoffs in mental health spaces, it's a LOT. That's exactly why I wanted to record this episode! Earning an extra $3k/month is NOT some far-off, unrealistic dream. It's real, it's doable, and it can totally change your entire sense of security. An extra $3k/month gives you breathing room. It's the shift that will take you from feeling "stuck" to steady! In today's episode, I'm talking about the easiest way to earn an extra $3k a month as a therapist. In this episode, I cover:
Connect with Kelly:
Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:
Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| How Angela Got 17 New Private Pay Clients in 4 Months | 12 Nov 2025 | 00:43:05 | |
I’m excited to welcome relationship therapist Angela Avery to the podcast! After building a thriving six-figure practice, her referrals slowed, and she realized that her old marketing strategies just weren’t cutting it anymore. She joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career. Fast forward six months - she’s signed 17 new private pay clients directly from Instagram in 4 months. Her journey is such a powerful reminder that it’s NEVER too late to reinvent yourself. There’s sooo much possibility when you decide to just go for it. In this episode, we cover:
Connect with Angela:
Connect with Kelly:
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| How to Stop Talking Like a Therapist So Your Marketing Actually Converts | 05 Nov 2025 | 00:18:34 | |
Here's the truth: therapists make incredible marketers. You already sit with people in their most vulnerable moments. You understand their fears, desires, and dreams. You're naming what someone feels and showing them a path forward. That's marketing at its CORE! But where do we get stuck? The language. Clinical terms work for notes, but not so much for Instagram. I want to help you shift this so you still feel confident in your messaging AND are connecting with your dream clients! In today's episode, I'm talking about how to stop talking like a therapist so your marketing actually converts. Regardless of your specific niche, you can adjust your messaging so people resonate and know YOU'RE the one to help them when they're ready! In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| How to Come up with Content Ideas for Your Therapy Instagram Account | 29 Oct 2025 | 00:32:26 | |
Feeling stuck when it comes to content ideas for your therapy Instagram? You're NOT alone! As a therapist, you have sooo much value to give. Once you know where to look, the ideas will start coming faster than you can jot them down! In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account. The truth is, content ideas for your therapy Instagram are freaking EVERYWHERE. You just need a system to catch them (and implement them). If you don't want to start from scratch every time (I mean, who does?), my Reels Membership is for you! In this episode, I cover:
Connect with Kelly:
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| How to Get More Therapy Intro Calls on Your Calendar | 22 Oct 2025 | 00:16:28 | |
If you want to grow your private practice, what is the real goal of your marketing? Getting MORE therapy intro calls on your calendar! Let's be real - this is where EVERYTHING starts. But maybe you've been ghosted after an inquiry. Or maybe you've found yourself in an endless email back-and-forth trying to book a call. Yep, this totally happens, but it doesn't have to stay that way! In today's episode, I'm talking about how to get more therapy intro calls on your calendar. In this episode, I cover:
Connect with Kelly:
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| How to Get Clients from Instagram with a Small Following with Trauma Therapist Sarra Lashhab | 15 Oct 2025 | 00:36:30 | |
I’m excited to welcome Florida-based trauma therapist Sarra Lashhab to the podcast today! In today’s episode, we’re chatting about how to get clients from Instagram with a small following. Sarra started out in community mental health and has now built a FULL private practice (Healing Loudly) with less than 1,000 followers on Instagram! She specializes in helping survivors of sexual violence, a deeply important and often “taboo” topic on social media. She is proof that you don’t need a massive audience to create impact and income. You just need to show up with clarity, consistency, AND a heart to help your people! In this episode, we cover:
Connect with Sarra:
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| Starting on Instagram When It Feels Uncomfortable | 08 Oct 2025 | 00:24:04 | |
Getting started on Instagram as a therapist can feel SO uncomfortable. Putting yourself out there feels scary, overwhelming, and just plain awkward. You are NOT alone in feeling this way! But this also shouldn't hold you back from getting started on Instagram. In today's episode, I'm talking about starting on Instagram when it feels uncomfortable. The hardest part is STARTING. Once you make that first post and learn to do it consistently, it really does get easier (and not so scary)! If you need more help getting started, I'd love to have you in the Reels Membership! I've even got a special gift for you (if you need a little push to get started). DM me IDEAS62 @businessoftherapy on Instagram and I'll send you this week's Reels Membership email - totally FREE! In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: | |||
| Part 3: How I’m Posting Content During Maternity Leave | 01 Oct 2025 | 00:24:50 | |
We've made it to part three of my maternity leave prep series! In today's episode, I'm sharing how I'm posting content during maternity leave. If you missed the first two episodes (how I prepped my finances and team), make sure to check those out first. They set the stage for today's topic: content. As an Instagram therapist, content is a HUGE part of my business. Stepping away for a bit can feel a little scary (especially if you've been building for a while). And yep, we've all heard the warnings about "ghosting" on Instagram and how it impacts the algorithm. The truth, though? You CAN step back, and still keep your audience engaged. It's totally possible to enjoy your time away! In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| Part 2: How I Prepped My Team for Maternity Leave | 24 Sep 2025 | 00:27:38 | |
Maternity leave prep isn't just about buying baby clothes and packing a hospital bag. It's about making sure my business can run without me for three full months! In today's episode, I'm sharing how I prepped my team for maternity leave. Yep, I'm officially taking October, November, and December completely OFF. A lot of planning and preparation has gone into making this possible. But there's NO way I would be able to do this without my incredible team! Stay tuned for part 3 in this series next week - I'll be sharing about how I prepped my content for maternity leave! In this episode, I cover:
Connect with Kelly:
Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:
Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| Part 1: How I Prepped Financially for Maternity Leave | 17 Sep 2025 | 00:27:57 | |
I'm excited to kick off part one of a three-part series around preparing for maternity leave! I've gotten a ton of questions about how I'm planning to step away from my business for three months. And nope - I don't have the luxury of paid time off, either. In today's episode, I'm giving you a behind-the-scenes look and sharing how I prepped financially for maternity leave. In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| Getting Private Pay Clients From Psych Today with Julie Newman, Anxiety Therapist | 10 Sep 2025 | 00:39:02 | |
I’m excited to welcome anxiety therapist Julie Newman to the podcast today! In today’s episode, we’re chatting all about getting private pay clients from Psych Today. If you’ve ever thought Psychology Today was “dead,” Julie will totally change your mind. She’s built a full, private-pay practice in Manhattan, NY, charging $225 per session. Her #1 referral source? Psych Today! Julie didn’t guess when she set up her Psych Today page. She optimized her profile with intention. She used clear photos and copy that spoke directly to her dream clients! In this episode, we cover:
Connect with Julie:
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| Starting, Scaling, & Breaking Through Plateaus in Your Private Practice | 03 Sep 2025 | 00:29:31 | |
Starting, scaling, and breaking through plateaus in your private practice isn't always a straight line. But it's TOTALLY possible! In today's episode, I'm talking about starting, scaling, & breaking through plateaus in your private practice. Maybe you're brand new and dreaming of your first few clients. Maybe you've hit an income ceiling and feel "stuck." Regardless of where you are right now, I've been there, and I GET it. One of the most important lessons I've learned along the way? Growth comes from shifting things up, NOT staying the same. Hitting a plateau isn't failure. It's proof that you're ready for your next level (which is super exciting)! In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| The Myths That Keep You Undercharging and Overworking as a Therapist | 27 Aug 2025 | 00:24:04 | |
So many therapists are undercharging and overworking. I see this happen WAY too often with the individuals in our field. But it's not because you're "bad with money" or "not cut out for private practice." Nope - it's the MYTHS you've been told that are keeping you stuck! These myths sound noble on the surface, but in reality? They're pushing you straight toward exhaustion, burnout, and frustration. In today's episode, I'm diving into the myths that keep you undercharging and overworking as a therapist. In this episode, I cover:
Connect with Kelly:
Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:
Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| How to Audit Your Therapy Instagram to Get More Followers & Clients | 20 Aug 2025 | 00:25:04 | |
If you've been posting on Instagram, but not seeing the followers (or clients) you want, it might be time for an audit. Nope, I'm not talking about the "scary" IRS kind either! We're talking the fun, action-packed kind that actually gets you results. In today's episode, I'm sharing how to audit your therapy Instagram to get more followers & clients. And don't forget to grab your phone and pull up YOUR Instagram profile as you're listening, too! In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| How to Earn 6-Figures+ with Group Therapy with Sara Schrieber | 13 Aug 2025 | 00:54:12 | |
I’m excited to welcome Sara Schreiber to the podcast today to talk about how to earn 6-figures+ with group therapy! Sara and I first connected when she joined PPA in October 2021. She was actually one of the very FIRST therapists in that program. It’s exciting to think about the major growth we’ve both had since then! Sara has built a THRIVING group practice with a full caseload, bringing in 6-figures+, by focusing on group therapy. Her story really shows what’s possible when you focus on community, connection, and serving your people well. If you’re dreaming of scaling your income and considering group therapy, this is an episode you do NOT want to miss!! In this episode, we cover:
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| Scripts for the Hard Conversations as a Therapist in Private Practice | 06 Aug 2025 | 00:27:01 | |
If you've ever frozen up mid-session thinking "how do I say this?!" today's episode is for you! Maybe you need to raise your rates or end therapy with a long-term client, or maybe you need to turn someone away who just isn't the "right" fit. Either way, these convos can be TOUGH! It's even harder when you're in private practice and don't have a supervisor close by to run it by. You're definitely not alone, and you're NOT a bad therapist for needing help with this! In today's episode, I'm sharing scripts for the hard conversations as a therapist in private practice In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| Why Social Media Feels So Overwhelming Right Now | 30 Jul 2025 | 00:23:06 | |
Let's be real - posting on Instagram consistently is a LOT. It's basically an (additional) full-time job! As a therapist, you're already seeing a full caseload. You're handling documentation, coordinating care, and still trying to be a human outside of work. Then you remember it's been five days since your last post. UGH. It's no freaking wonder social media feels so overwhelming! Here's the thing, though: I want you to know how marketing actually works for therapists. The idea that you just need more motivation or confidence to be consistent is a complete LIE! In today's episode, I'm diving into why social media feels so overwhelming right now. In this episode, I cover:
Connect with Kelly:
Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:
Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| Stuck in 200-View Jail? Why Your Reels Aren’t Working (And How to Fix Them) | 23 Jul 2025 | 00:33:07 | |
Okay, it's time to call it out: the 200-view jail is REAL. You *finally* post that Instagram reel you overthought for way too long…and it gets 243 views. Again. Here's the truth, though: getting low views doesn't automatically mean your content is bad. In fact, most creators (yes, even the ones you look up to) only average 8-10% of their follower count in views. If you've got 1,000 followers, 80-100 views per reel is actually NORMAL! But if your goal is growth and client conversion, there are some key things that might be holding you back. In today's episode, I'm sharing why your reels aren't working and how to fix them. In this episode, I cover:
Connect with Kelly:
Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:
Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| How Trauma Therapist Grew from 1k to 50k Followers in 6 Months with Ariell Murcko | 16 Jul 2025 | 00:36:24 | |
I’m excited to welcome somatic therapist Ariell Murcko to the podcast today to talk about her INCREDIBLE growth on Instagram. After joining the Reels Membership in July 2023, she grew from 1k followers to 50k followers in only 6 months!! But what really stands out is all the BTS work she put in to make it happen. Ariell’s story is evidence that showing up consistently, sharing your truth, and building community WORKS. It’s such a fun conversation, and will totally inspire you to take action on your own goals!! In this episode, we cover:
Connect with Ariell:
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| A Debrief: My Top 5 Viral Reels | 09 Jul 2025 | 00:33:05 | |
Ever wonder WHY an Instagram reel goes viral?! I thought it would be fun to break down MY top 5 viral reels across both of my Instagram pages, @sitwithkelly and @businessoftherapy. These are the reels that racked up the biggest view counts, but we’re not JUST talking about numbers here. I’m sharing what worked well and what I’d do differently (because, yes, I learned something from all of them) so YOU can use these lessons to boost your own content strategy on Instagram! In this episode, I cover:
Connect with Kelly:
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Resources & Links:
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| How I Told My Therapy Clients I’m Pregnant & Going on Maternity Leave | 02 Jul 2025 | 00:27:24 | |
Today's episode is a bit of a personal one. I'm pulling back the curtain on how I shared with my therapy clients that I'm pregnant and preparing for maternity leave. Maybe you're newly pregnant, or you're trying to conceive. Or maybe you're thinking about future family planning and want to be super prepared for that time! Wherever you are, I know it can feel kind of tricky navigating this important season. If you're a fellow pregnant therapist or mom, I SEE you. I truly appreciate your support, love, and advice during this time. I'm excited to enter this new era, and I'm cheering you on as you do, too! In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| The *REAL* Reason She’s Getting Results… And You’re Not | 25 Jun 2025 | 00:26:43 | |
Have you ever seen someone else's success story and wondered, "Why isn't that happening for me?!" This is a conversation that comes up a LOT with my coaching clients and VIP community. What's really behind this? Comparison. While comparison isn't a bad thing (it's a natural part of growth), it can feel discouraging when you're trying to grow your business. The truth is, you're probably not comparing apples to apples. You're looking at someone else's "after" on Instagram while you're still in your "during!" In today's episode, I'm talking about the *REAL* reason she's getting results and you're not. In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| Therapist to Author: How to Get a Book Deal with the ‘Big Five’ with Dr. Marina Rosenthal | 18 Jun 2025 | 00:46:19 | |
I'm honored to welcome PPA alum and author Dr. Marina Rosenthal to the podcast today to chat all about how to get a book deal with the 'big five.' Marina's presence on Instagram has played a HUGE role in her becoming a published author. But she always had a bigger vision: writing a book to help the underserved couples she's passionate about. If you've ever dreamed of writing a book or expanding your impact beyond the therapy room, Marina's story is proof that it IS possible. I know this episode will inspire you to take action and pursue big and exciting opportunities, too!! In this episode, we cover:
Connect with Marina: Connect with Kelly:
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| Consistent Posting Is Step One - Here’s What Comes Next | 11 Jun 2025 | 00:27:17 | |
If you're showing up on Instagram, creating content, AND posting consistently, but you're not getting the results you want, you're NOT alone. This is something I hear super often from therapists! In today's episode, I'm talking about why consistent posting is step one + what comes next. What often gets missed is the whole strategy BEHIND the content. This is the stuff that really moves the needle! I hope this episode encourages you to rethink what "consistency" means. It's not just consistent posting - it's about intentionality! And…if you're craving more, I'd love to support you with all of this inside the Private Practice Academy Bundle (PPA). In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| The Step-by-Step Process to Reaching $100K in Private Practice | 04 Jun 2025 | 00:21:20 | |
Reaching six figures in private practice is a goal that’s on sooo many therapists’ minds. I know it might sound like a dream, but it’s WAY more doable than you think! In today’s episode, I’m sharing my step-by-step process to reaching $100k in private practice. I’ve learned proven methods and strategies that *actually* work, and I want you to understand those (no gatekeeping here). And no… it doesn’t have to be overwhelming. You don’t have to burn out, go viral, or be working 24/7, either! Still feel like you need more personalized support in implementing these strategies? I would LOVE to walk alongside you in PPA and make that $100k in private practice your new reality! In this episode, I cover:
Connect with Kelly:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| How I Transitioned Off Insurance and Refilled My Caseload at $250/Session | 28 May 2025 | 00:22:00 | |
I want to give you a behind-the-scenes look at a part of my private practice journey that doesn’t always get the spotlight. It’s not super sexy or exciting, but… it was pivotal! When I first launched my private practice, I was living in New York City with a full-time job, bills to pay, and zero wiggle room. Insurance was my lifeline! Getting paneled with insurance allowed me to quickly fill my caseload. I was able to replace enough income to confidently quit my nonprofit management job. I got paneled through Alma, which operates a bit like a group practice. By early 2021, I was bringing in $6k/month from insurance clients alone! In this episode, I cover:
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| Doubling Her Income while Spending More Time with Her Kids with Play Therapist Abby Thomason | 21 May 2025 | 00:40:48 | |
I’m excited to welcome Abby Thomason to the podcast today! Abby is an early childhood play therapist and owner of her private practice, Early Emotions. She works with parents virtually and travels to schools and homes to provide play therapy to kids in the early years. She’s passionate about creating treatment that incorporates the entire family system, because we can't have strong child mental health without parent mental health. Abby and I first connected when she joined Private Practice Academy Bundle (PPA) in April 2024, and she’s also in Reels Membership. She stepped away from her career to be a stay-at-home mom, and fully focus on her family. But…she felt a pull to start her Instagram page during maternity leave, and share knowledge that would support her community. That page unexpectedly blossomed into a thriving business! Through lots of mindset work, strategy, and heart, Abby has built a private practice on HER own terms. In today’s episode, Abby and I chat about what it was like doubling her income, while spending more time with her kids. In this episode, we cover:
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| Should Therapists Share Political Content on Instagram (and How!) | 14 May 2025 | 00:24:05 | |
Something that comes up a LOT is whether or not therapists should share political content online. I received this question quite a bit last fall (especially during election season). Honestly, there’s no ‘one-size-fits-all’ answer. But…I know it can really feel like a constant ‘push-pull’ for therapists! You want to speak up and share your opinions, but you’re also unsure of how it will land with your audience. The truth? This topic is SUPER nuanced. I knew it was time to dig into it more here! In today’s episode, I’m diving into the topic of ‘should therapists share political content on Instagram’, and how to do so. In this episode, I cover:
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| No Energy? No Problem. Low-Effort Instagram Strategies for Therapists | 07 May 2025 | 00:24:50 | |
Let’s be real - some days, you just don’t have the energy to show up on Instagram. Whether you're feeling anxious, not loving how you look, or life is just ‘lifeing’, getting on Instagram can feel like a BIG ask. As a therapist (and especially if you’re running a private practice), those low-energy days are totally NORMAL. Thankfully, you don’t have to show up perfectly to market your therapy practice! Content creation doesn’t have to be hard, even on your ‘hard’ days. You can stay visible, support your business, and most importantly, still take care of YOU. In today’s episode, I’m diving into low-effort Instagram strategies for therapists. In this episode, I cover:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| How to Get Clients from Instagram Stories | 30 Apr 2025 | 00:31:50 | |
Do you feel like your Instagram stories are falling flat? You’re posting…but nobody really engages? Or maybe…you overthink what to post, so you end up not posting at ALL. If this sounds like you, I promise - you’re not the only one feeling this way! Believe me - I know how awkward it can feel posting to Instagram stories (especially when you’re first starting out). Stories are HUGE for connection though. Building genuine connections with your people is what’s going to grow your business! In today’s episode, I’m diving into how to get clients from Instagram stories. In this episode, I cover:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| Should You Start a Therapy Group Practice with Joe Sanok | 23 Apr 2025 | 00:40:54 | |
I’m honored to welcome Joe Sanok onto the podcast today! In today’s episode, Joe and I chat about what it takes to start a therapy group practice, and if it’s the right move for you. Joe’s solo practice evolved into a group model, and eventually, that transition led him to sell his business altogether. For Joe, it was about sustainability, not just growth. Joe Sanok is the author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want. It examines how the four-day workweek boosts creativity and productivity. In this episode, we cover:
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| Should You List Your Therapy Rates on Your Website? | 16 Apr 2025 | 00:17:41 | |
A question I get asked super often is ‘should you list your therapy rates on your website’? In short - the answer is YES! But…I want to dive deeper into WHY I believe this is important. I understand you may not want to do this (like really not want to). I very much relate, because I did NOT want to do this either! I hope this episode gives you the confidence you need to charge the rate that YOU want, and you know you deserve. Okay, now go list your therapy rates on your website - your future clients will thank you!! In this episode, I cover:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| Relatability, Reels, and RHONY with Liana Ross | 09 Apr 2025 | 00:32:47 | |
When I think of relatability, reels, and RHONY (because she’s a huge reality TV fan), Liana is the person who comes to mind! She brings a fun, lighthearted energy to Instagram, even though she digs into pretty serious topics. Liana Ross is an LMHC-D in New York with about a decade of experience. She is trained in EMDR and specializes in childhood/relationship trauma, addiction, disordered eating, and relationships. Instead of sticking to boring and generic mental health quotes, Liana has gotten super specific in her messaging. She is crystal clear on her niche, and connects well with people needing support with childhood and relationship trauma. Liana doesn’t overthink her content with Instagram. While she loves educating her community, she still incorporates HER unique personality into the mix. In this episode, we cover:
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| How to Set Better Boundaries with Instagram | 02 Apr 2025 | 00:32:14 | |
Do you ever feel like Instagram is taking over your life?? You’re constantly juggling clients, content creation, family time, and everything in between. If this sounds familiar, you’re NOT alone! Boundaries are super important with Instagram, but TBH - that’s something I struggled with early on. It felt exciting and lit me up, but also...really HARD. Four years later, I’ve mastered boundaries with Instagram. It’s not an energy drain, or leading me to constant burnout. I truly believe this is why I’ve been able to stay so consistent with not only one, but TWO accounts. I’m here to show you that it’s possible to manage your time and energy on Instagram while growing your business, too! In this episode, I cover:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| Getting Brand Deals on Instagram with Lissette Calveiro | 26 Mar 2025 | 01:02:06 | |
I’m super pumped to welcome Lissette Calveiro onto the podcast today! Lissette Calveiro is a Latina entrepreneur, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. She is the founder of Influence With Impact®, a creator-forward consultancy offering services across business coaching, talent management, creator education, influencer marketing campaign strategy, and more. I personally signed with Lissette’s agency in August 2024, and it’s been an amazing experience so far. I’ve seen a LOT of growth with my brand partnerships over the last few years. From making $385 in 2021, to already securing $140k under contract for 2025 is WILD to me!! If getting brand deals on Instagram is a goal of yours, you do NOT want to miss this episode!! In this episode, we cover:
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| How to Know if Instagram is Really Worth All the Time & Effort for You | 19 Mar 2025 | 00:26:26 | |
Today’s episode is inspired by a therapist in my Private Practice Academy Bundle (PPA). She posted in our VIP group, basically saying that she was in a ‘funk’ with Instagram. She wasn’t sure if all of the time and energy she was putting in was worth the little growth she was seeing. This message really got me thinking about how valuable it is to TALK about this kind of thing. As someone with 2 large platforms and making 7 figures/year from Instagram, I feel this PLENTY of times throughout the year! I often wonder what the heck I’m doing. Like...am I *actually* reaching people with my content who need to see it?? In today’s episode, I’m talking about how to know if Instagram is really worth all the time & effort for you. In this episode, I cover:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||
| The Nitty Gritty on Intro Calls | 12 Mar 2025 | 00:25:01 | |
You work SO hard to get someone to schedule an intro call. You’re consistently showing up on Instagram. You’re networking, you’re perfecting your Psychology Today profile, and more. You name it, and you’re DOING it to turn that *potential* client into an *actual* client! But…maybe you’re not feeling certain about your current process. If what you’ve been doing isn’t converting people from your intro calls into private pay therapy clients, this episode is for YOU! In this episode, I cover:
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Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram | |||