Business Growth Secrets is the business podcast from Adam Stott, founder of Big Business Entrepreneurs (BBE), for UK business owners who want more leads, more sales and a business that depends less on them.
In each episode I share practical lessons on marketing, sales, pricing, social media, leadership and scaling a small business. You'll hear straight-talking conversations with founders, investors and experts, plus coaching sessions where I work through real problems with business owners.
Recent guests include Jo Malone CBE, Touker Suleyman, Sara Davies, Piers Linney, Davina McCall and Sarah Willingham.
About your host: Adam Stott is the founder of Big Business Entrepreneurs. Adam's companies have collectively sold more than £60 million of products and services through social media. On this show I share what worked, what didn't, and what I'd do differently, so you can use it in your own business.
Want to go further? Join me for Scale Up Online, my free 90-minute online training on growing a business that already takes all your time: https://go.bigbusinessentrepreneurs.com/event/scaleuponline-625/register?utm_source=podcast&utm_medium=libsyn&utm_campaign=bgs-podcast&utm_content=show-description
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Why Most Ads Fail - And How To Find The One That Makes A Million
Friday, November 6, 2026 • Duration 57:01
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Why do most ads fail? Adam Stott takes you inside a live session to show what he learned from running over 32,000 ads in a year, how to set up an ad in three steps, how much to spend without risking money you can't afford to lose, and how to find the one ad that can make you a million!
Adam Stott is an entrepreneur, business coach and best-selling author, and the host of Business Growth Secrets.
He explains:
Why marketing is the fuel in your business engine, and why one working ad can pay you for years
How to set up an ad in three steps, how much to spend, and how to test without risking money you can't afford to lose
Why raw, one-take ads are beating almost everything else, and his rule: run ten, kill nine, let one live
Chapters
00:00:00 Intro
00:01:08 Are You Ready To Make Ads Work?
00:03:15 Marketing Is The Fuel In The Engine
00:06:44 No Successful Marketing Without Failure
00:07:11 32,221 Ads In One Year
00:08:56 Great Marketing Starts With Who And The Problem
00:09:23 Why 'Women 40+' Isn't A Target Market
00:10:04 Your Free Offer Must Create A Time Investment
00:11:31 Turning Strangers Into Clients
00:13:24 Spent Under £50k? Start With Meta
00:16:09 What Success Looks Like With Your Ads
00:16:34 The Salon Vs The Washing Bins
00:17:53 Campaign, Ad Set, Ad: The 3 Steps
00:18:29 How To Build An Ad: 33%, 66%, 100%
00:20:52 Buying Eyeballs: The Maths Of Ads
00:24:12 The Language Of Marketing: CPL, CPA, LTV
00:26:16 Working Out Your ROAS
00:27:20 Ads
00:28:09 Don't Panic When Facebook Moves Things
00:29:24 Start With Lead Generation
00:30:28 Anna's Ads Story
00:35:30 Ring-Fence A Testing Budget
00:38:36 Speed To Lead
00:41:48 The Authoritative First Line
00:43:12 Copy, Creative And Call To Action
00:44:33 Why AI Copy Is Hurting You
00:45:19 A Simple Copy Formula
00:46:43 Native Podcast-Style Ads
00:49:44 Raw And Real Beats Perfect
00:51:52 Run Ten, Kill Nine, Let One Live
00:53:57 100,000 Conversations
00:55:15 Your Ads Plan
00:56:06 Outro
Even More Value:
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Discover an exclusive support network designed to empower entrepreneurs and business owners: NETWORK
Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP
Why are people saying no to your offer? Adam Stott breaks down the exact offer stack he used to sell out a £5,000 retreat for the entire year, why the biggest value always goes last, how to reveal your price without fear, and why every business should be award winning!
Adam Stott is a serial entrepreneur, business coach and host of Business Growth Secrets, whose companies generate tens of millions of pounds in revenue from offers built using this exact process.
He explains:
Why you should sell the total value, not the offer price
How a 'price marinade' takes the fear out of revealing your price
Why telling people who your offer isn't for makes it more magnetic
Chapters
00:00:00 Intro
00:01:39 Why Done-For-You Components Increase Perceived Value
00:04:14 Teach The Need Before You Make The Offer
00:05:44 Should You Sell It Before You Can Deliver It?
00:06:52 Change The Way You Present Your Offer
00:09:16 Why Every Business Should Be Award Winning
00:10:36 How To Justify The Price Of Each Component
00:13:20 Always Give Customers Something Instantly
00:17:12 Why The Biggest Value Goes Last
00:19:27 Sell The Total Value, Not The Offer Price
00:24:35 The Psychology Of Pricing Language
00:26:35 The Price Marinade
00:28:35 How To Limit Spaces Without Lying
00:31:57 The Essence Of Every Successful Offer
00:33:20 Map The Transformation First
00:35:09 Pre-Stack: Why Your Offer Is Different
00:36:53 Tell Them Who It's Not For
00:39:08 Permission To Reveal
00:41:01 Why Most People Get Copywriting Wrong
00:41:25 Introducing Your Core Offer With An Assumptive Close
00:42:49 The 'So You Can' Benefit Statement
Stop Being The Operator: The Step-By-Step Plan To Get Consistent New Clients
Tuesday, October 13, 2026 • Duration 01:00:32
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Why are customers not choosing you? Adam Stott takes you inside his private mastermind to reveal the 5 checkpoints that turn any business into a consistent client-generating machine, how to price on value and the two statements that make price objections disappear!
Adam Stott is an award-winning entrepreneur, business coach and host of Business Growth Secrets. For over a decade he has helped business owners build and grow their businesses, generating a database of over a quarter of a million people by focusing on solving one problem.
He explains:
Why getting the sequence right matters more than trying everything at once
How to show your financial, time and emotional value so price stops being the issue
Why your story and proof win clients even in the most competitive markets
Chapters - 00:00:00 Intro - 00:02:05 The 5 Checkpoints To Consistent Clients - 00:04:05 Turning Your Idea Into A Business - 00:06:00 Giving People Reasons To Choose You - 00:07:52 Preparing For Compelling Conversations - 00:08:55 From Execution To Consistent Conversions - 00:10:43 The Frameworks Behind The Foundations - 00:11:29 Timelines For Newbies, Implementers And Overachievers - 00:12:14 Why A Clear Plan Beats Distraction - 00:13:08 The 4 Elements Of Turning Your Business Into A Brand - 00:15:40 How To Introduce Yourself To The Market - 00:17:45 What's In It For Me? - 00:19:36 Why A Confused Mind Doesn't Buy - 00:20:32 Pain Vs Gain Messaging - 00:22:35 Nailing The One Problem You Solve - 00:25:15 How One Offer Built A Database Of 250,000 - 00:27:00 Are You Undercharging? - 00:29:49 The 3 Types Of Value: Financial, Time And Emotional - 00:33:19 Selling The Decade-Long Value - 00:34:16 The Two Statements That Overcome Price Objections - 00:38:24 How Carla Made £40,000 In One Day - 00:39:51 Why Value Is Branding, Not Sales - 00:41:26 People Buy From People - 00:42:40 What The Profit Teaches About Business Stories - 00:46:29 The Story Framework That Builds Connection - 00:47:40 Becoming A Proof Machine - 00:50:57 Using AI To Complete The Frameworks - 00:51:43 Score Your Brand Out Of 40 - 00:54:22 How To Get Proof With No Clients - 00:55:40 Why A Few Testimonials Can Be Worth Millions - 00:59:13 Outro
The Paid and Organic System That Generates Leads While You Sleep: Jon Penberthy
Thursday, October 8, 2026 • Duration 01:25:36
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How do you turn a webinar that made zero sales into one that made a million? Jon Penberthy reveals the system behind his £25 million in online sales, the headline formula that's made millions, and the two-call sales method that closes clients without the pressure!
Jon Penberthy is a marketing and webinar expert who has generated over £25 million in online sales, winner of multiple Two Comma Club and Two Comma Club X awards, and founder of AdCon, one of the UK's leading marketing events. Recorded live in the room with Adam Stott's clients.
He explains:
Why 'wow, not how' content turns webinar viewers into buyers
The five Cs to track before you decide an ad isn't working
Why closing clients over two calls instead of one gets you far more yeses
Chapters
00:00:00 Intro
00:01:09 Jon Penberthy's Journey Into Business
00:03:16 How eBay Led To Affiliate Marketing
00:04:34 Why You Should Let Traffic Come To You
00:05:13 Launching His First Online Course
00:06:23 When YouTube Took Down His Channel Overnight
00:09:02 Launching A $500 Course With A Webinar
00:12:30 Why His First Webinar Made Zero Sales
00:16:11 Learning From What Competitors Actually Do
00:17:25 Why Over-Teaching Kills Your Sales
00:18:42 The 'Wow, Not How' Content Framework
00:21:04 The Switch That Turned Zero Sales Into A Million
00:25:00 Investing In Russell Brunson's Mastermind At 21
00:28:56 Why You Can Never Be Satisfied With Your Marketing Numbers
00:31:43 Why You're Split Testing The Wrong Things
00:32:30 The Headline Framework That Made Millions
00:35:36 Ads
00:36:31 What Your Registration Page Should Say
00:38:27 Why You Must Follow The Framework
00:40:27 Why You Should Befriend Your Competitors
Why You Already Know What to Do - and Why You're Still Not Doing It: Jessica Cunningham
Tuesday, September 29, 2026 • Duration 46:42
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Why do you know exactly what to do, but still can't make yourself do it? Jessica Cunningham reveals why procrastination, self-sabotage and overwhelm aren't a mindset problem, how your subconscious is keeping you "safe" from success, and the simple techniques to rewire your beliefs, live on stage!
Jessica Cunningham is an entrepreneur, former contestant on The Apprentice, and founder of Belief Coding, a method with over 2,500 trained facilitators. She went from being a single mum on benefits to building a multi-million pound company.
She explains:
Why mindset work alone keeps sending you back to square one
Why fear hits hardest when you're closest to your next level
Why your subconscious sabotages any goal that doesn't feel safe
Chapters
00:00:00 Intro
00:01:56 Who Is Jessica Cunningham?
00:02:58 How The Apprentice Led To Belief Coding
00:04:42 The Dark Night Of The Soul
00:05:56 From Single Mum On Benefits To Multi-Million Pound Company
00:07:05 Why Belief Coding Isn't Mindset Work
00:08:38 How Your Subconscious Keeps You Safe
00:09:47 Why Your Identity Keeps You Predictable
00:10:59 Conscious Vs Unconscious Beliefs
00:11:58 The Science Of Feeling Safe
00:13:21 Why Fear Means You're Close To A Breakthrough
00:15:02 Why We Treat Average Decisions Like Life Or Death
00:16:50 How Every Experience Builds Your Beliefs
00:17:41 "I Think, I Feel, I Am": Spotting Identity Beliefs
00:18:33 The Biggest Blocks Entrepreneurs Face
00:18:51 Jessica's £1 Million A Month Goal
00:20:19 Your Money Thermostat And Survival Mode
00:21:38 How To Belief Code Procrastination
00:23:39 Self-Sabotage And Overwhelm Explained
Make Your Product Feel Premium - Without a Premium Budget: Tommy Fordham
Thursday, September 24, 2026 • Duration 47:46
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Why would anyone pay more for your product? Tommy Fordham reveals how he turned his life story into a £30 million footwear brand, why he walked away from it all, and how he lost 98% of his net worth launching his next venture!
Tommy Fordham, formerly known as Tommy Mallet, is a British entrepreneur and TV personality best known for The Only Way Is Essex. He founded footwear brand Mallet, scaling it to £25 million in revenue and £9 million in profit in its best year, and is now the founder of CTRN, the first footwear brand to set a freestanding crystal into the sole.
He explains:
Why storytelling, not budget, is what makes a product feel premium
Why he walked away from a multi-million-pound brand once money stopped being the motivator
How relentless rejection and resilience took him from selling nothing to top seller in every store
Chapters
00:00:00 Intro
00:01:32 Why He Refused To Be Just Another Reality Star
00:03:20 Growing Up Without Entrepreneurial Role Models
00:04:21 Failing At Everything Before 20
00:05:47 Why He Finally Said Yes To TOWIE
00:06:58 Hustling Tickets And Sweets As A Kid
00:07:55 Where His Resilience Comes From
00:09:09 Why Nobody Shows Their Failures
00:09:49 Losing £30 Million By Age 32
00:11:24 The First Trainer Order That Went Wrong
00:12:29 Landing The Deal That Changed Everything
00:13:52 Building A £30M Footwear Brand
00:15:54 Why Money Stopped Being The Motivator
00:16:08 Turning His Childhood Into Product Stories
00:17:03 The Reebok Collab That Ended The Story
00:18:10 Why He Walked Away From Mallet
00:19:15 The Faith That Drives Every Decision
00:20:12 "I'm Only A Lunatic Until It Works"
The Structural Decisions That Determine Whether Your Business Scales or Stalls: Emma Sinclair MBE
Thursday, September 17, 2026 • Duration 35:44
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What actually determines whether a business scales or stalls? Emma Sinclair MBE on becoming the youngest person ever to float a company on the London Stock Exchange, why 98.2% of venture capital never reaches women, and how to raise money when the institutions won't back you!
Emma Sinclair MBE is a serial entrepreneur and technology founder who took a company public at 29, making her the youngest person ever to do so on the London Stock Exchange. She is the co-founder of a global B2B software company serving some of the world's largest employers, has raised around £25m to date, and has just launched Be My Angel, a campaign to turn ordinary savers into angel investors.
She explains:
Why the structure you raise money through shapes everything your business can become
Why only 1.8% of venture capital goes to women, and why the fix has to come from the bottom up
Why crowdfunding isn't just for consumer brands, and how any small business can use it
Chapters
00:00:00 Intro
00:01:13 Taking A Company Public At 29
00:02:18 The Game That Taught Her Money
00:03:40 Trading Student Loans At University
00:06:00 Why Learning Business Is Easier Than Ever
00:07:27 Working From 16 And Where The Work Ethic Came From
00:08:16 Why Her Family Believed In Owning Something
00:10:17 What A Cash Shell Actually Is
00:11:39 When 20% Of The Funding Disappeared Overnight
00:12:19 The Jobs That Built Her Resilience
00:13:29 Writing 12 Letters To 12 Banks
00:15:41 Why Rejection Makes Better Business Owners
00:17:12 Does Work Ethic Decide Success?
00:18:09 The Cost Of Working All The Time
00:19:32 The Reality Of Female Entrepreneurship
00:20:47 Why Only 1.8% Of Funding Reaches Women
The Businesses Using AI Right Now Are Pulling Away - Here's How to Catch Up: Piers Linney
Thursday, September 10, 2026 • Duration 48:51
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What happens to businesses that wait too long to adopt AI? Piers Linney explains why the gap between businesses using AI and those ignoring it is growing fast, how to automate the work eating up your time, and why being late to this shift could make it almost impossible to catch up.
Piers Linney is a former Dragon on Dragons' Den, serial entrepreneur, investor and co-founder of Implement AI. He has built, invested in and sold businesses across technology, telecoms and cloud infrastructure, and previously served on the board of the British Business Bank.
He explains:
Why you should stop thinking about AI and start thinking about automation
How businesses can replace hours of admin, prospecting and customer service with AI
Why small businesses now have the tools to compete with much larger companies
Why businesses that delay adopting AI risk falling further and further behind
How AI can transform customer engagement, sales and personalised marketing
Chapters
• 00:00:00 Intro
• 00:01:11 Piers Linney's Journey Into Business
• 00:03:03 The First Business He Started At 13
• 00:06:05 Why Every Entrepreneur Needs To Learn Sales
• 00:08:06 From Lawyer And Banker To Entrepreneur
• 00:11:13 The Reality Of Building Your First Business
• 00:13:01 Learning Through Failure
• 00:14:24 Why You Should Play To Your Strengths
• 00:16:37 Building And Losing Millions In Tech
Answer This One Question to Know If Your Business Will Scale: Sarah Willingham
Thursday, September 3, 2026 • Duration 55:30
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What would you do if I gave you £1 million to invest in your business? Sarah Willingham explains why your answer to that one question tells her whether your business can scale, why making yourself redundant is the real goal, and how she built a £40m business the hard way before learning the smart way!
Sarah Willingham is a serial entrepreneur and investor who has built, bought and scaled consumer businesses for over two decades. She grew Bombay Bicycle Club into the UK's largest chain of Indian restaurants, having earlier opened sites internationally for Planet Hollywood and run international development at Pizza Express. She was an investor on BBC's Dragons' Den across two series, and co-founded the bar group Nightcap - home to brands including The London Cocktail Club and Dirty Martini — with her husband and business partner Michael Toxvaerd. She's also a personal business mentor to Adam.
She explains:
Why the answer to "what would you do with £1 million?" exposes whether your model is actually replicable
Why making yourself redundant, not working harder, is the real definition of success
Why you probably don't need investment - you need to go and sell something
Chapters
00:00:00 Intro
00:01:33 Sarah's Unlikely Route Into Business
00:04:02 The Paris Pub Job That Changed Everything
00:06:20 Learning The Business Of Hospitality
00:07:15 The Year That Taught Her Everything
00:09:22 "Sarah The Small From Stoke"
00:10:10 Building The UK's Largest Indian Restaurant Chain
00:11:12 The Hardest Part Of Business And Family
00:12:26 Why Doing Both At Once Makes You Mediocre
00:14:10 Diarising Your Downtime
00:16:40 Life Path Over Career Path
00:18:13 Why Holidays Are Business Critical
The Real Reason You're Not Doing the Thing You Know You Should: Dr Julie Smith
Thursday, August 27, 2026 • Duration 01:07:52
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Why do you know exactly what you should be doing, and still not do it? Dr Julie Smith breaks down the psychology of procrastination, fear and self-sabotage, and reveals how she went from an NHS psychologist to building a mental health platform with millions of followers and a Sunday Times #1 bestseller.
Dr Julie Smith is a Chartered Clinical Psychologist who spent a decade in the NHS before building one of the world's largest mental health education platforms, reaching an audience of over 10 million people across TikTok, Instagram and YouTube. She is the Sunday Times #1 bestselling author of Why Has Nobody Told Me This Before?, which has sold nearly 2 million copies and was the UK's top-selling nonfiction book of 2022.
She explains:
Why the fear you feel before doing something new is just your brain's stress response, and how to work with it instead of against it
Why she's never once used a call to action, and how giving everything away for free built a following of millions
The real psychological reason behind procrastination, and the simple weekly framework she uses to beat it
Chapters
00:00:00 Intro
00:02:06 Leaving The NHS To Build A Private Practice
00:05:07 The First Viral TikTok Video
00:06:34 Fear Of What Colleagues Would Think
00:09:29 Overcoming Fear Of Being On Camera
00:11:25 Understanding The Stress Response
00:12:38 Building A Healthy Relationship With Failure
00:14:22 How Lockdown Accelerated Her Content Growth
00:16:27 Getting A Book Deal
00:18:29 Becoming The UK's Top-Selling Nonfiction Author Of 2022
00:21:52 Handling Fame And Millions Of Followers
00:24:11 Her Content Creation Process With Husband Matt
00:29:04 When A Video Goes Viral For The Wrong Reasons
00:31:19 You Don't Have To Go Viral To Build A Business
00:46:41 Building Your Offer Components
00:50:23 How E-commerce Brands Can Stack Value
00:52:44 Should Every Component Have A Price?
00:53:19 "But My Business Is Different"
00:54:36 Follow The Process, Don't Fight It
00:58:15 Outro
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP
Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP
Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK