Business for Good Podcast – Details, episodes & analysis

Podcast details

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Business for Good Podcast

Paul Shapiro

Business

Education

Frequency: 1 episode/15d. Total Eps: 193

Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world's most pressing problems. Whether it's climate change, unsustainable agricultural practices, cyber threats, coral reef die-offs, nuclear waste storage, plastic pollution, or more, many of the world's greatest challenges are also exciting business opportunities. On this show, we feature business leaders who are marrying profit and purpose by inventing solutions to both build a better world and offer investors a bang for their bucks.

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Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - business
27/06/2026
#77
🇨🇦 Canada - business
26/06/2026
#40
🇨🇦 Canada - business
25/06/2026
#16
🇺🇸 USA - business
25/06/2026
#86
🇨🇦 Canada - business
24/06/2026
#7
🇺🇸 USA - business
24/06/2026
#63
🇨🇦 Canada - business
23/06/2026
#4
🇨🇦 Canada - General
23/06/2026
#93
🇺🇸 USA - business
23/06/2026
#57
🇨🇦 Canada - business
22/06/2026
#25

Spotify

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https://www.dropbox.com/?q=%23BusinessForGood
10 shares
https://www.dropbox.com/?q=%23SustainableBusiness
9 shares
https://www.dropbox.com/?q=%23FutureOfFood
8 shares

RSS feed quality and score

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Score global : 62%

Publication history

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Rebuilding the Ocean Floor with Clay Castles with Dr. Ulrike Pfreundt

Season 9 · Episode 191

Monday, June 1, 2026 • Duration 34:52

Coral reefs cover less than one percent of the ocean floor but support roughly a quarter of all marine life. They are dying fast, and in many places, the physical structure of the reef itself has already crumbled away. Without that foundation, coral larvae have nowhere to land, and marine ecosystems cannot recover on their own. In this episode of Business For Good, Paul Shapiro talks with Dr. Ulrike Pfreundt, co-founder and CEO of rrreefs, about a new approach to ocean restoration. Instead of only growing coral in labs and transplanting it, rrreefs is 3D printing modular clay structures designed to replicate the hydrodynamics and habitat complexity of natural reef systems. These structures are anchored to the seafloor in degraded areas, and within months, coral larvae settle, invertebrate populations establish, and fish biomass increases by two to ten times compared to nearby unrestored areas. The conversation covers why previous artificial reef efforts using tires and concrete blocks failed, how clay performs in acidifying oceans compared to natural calcium carbonate reef rock, and why the company chose not to patent its core design. Dr. Ulrike explains how rrreefs generates revenue through corporate biodiversity partnerships, hotel contracts, and an emerging model she describes as a precursor to coral credits. She also discusses a community-based crowdfunding round launching in June 2026 that allows everyday investors to own a stake in the company, and why the long-term market may ultimately be driven by governments activating natural assets on their sovereign balance sheets to protect coastlines. Things You Will Learn:

Why degraded coral reefs often cannot recover on their own, even when water quality improves, because the physical habitat structure is already gone.
How 3D printed clay structures restore hydrodynamic conditions that allow coral larvae to settle and invertebrate communities to establish within months.
Why clay outperforms natural reef rock in acidifying oceans, since calcium carbonate dissolves while clay does not.
How rrreefs generates revenue through corporate biodiversity contracts, hotel partnerships, and an emerging coral credit model.
Why rrreefs chose open-source principles for its reef design and is pursuing a social franchise model instead of traditional patent protection.

Tools & Frameworks Covered:

Hydrodynamic Habitat Design: An approach to artificial reef construction that prioritizes water flow patterns, cavity diversity, and larval settlement conditions rather than simply providing shade and structure for fish.
Coral Credits (Emerging Model): A biodiversity offset framework in which corporations prepay for reef restoration projects and receive quantified impact data, functioning as a precursor to standardized tradeable reef credits.
Social Franchising for Conservation: A scaling strategy where proprietary methods for reef construction and anchoring are shared through trained local operators under brand and quality standards rather than locked behind patents.

#BusinessForGood #OceanRestoration #ClimateInnovation #SustainableBusiness

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Hannah Ritchie Has Some Uncomfortable Truths About Helping the Planet

Season 9 · Episode 190

Friday, May 15, 2026 • Duration 53:27

What if the things you believe are best for the environment are actually making it worse? In this episode of Business For Good, Paul Shapiro sits down with Hannah Ritchie, data scientist at Our World in Data and author of Not the End of the World and Clearing the Air, to challenge some of the most widely held assumptions in sustainability. Hannah explains why locally produced food rarely has a meaningfully lower carbon footprint than imported alternatives, why organic farming often demands more land to produce the same amount of food, and why nuclear energy is one of the safest and most land-efficient power sources available. She walks through the data behind each of these claims and explains how well-intentioned environmental orthodoxies can actually slow progress toward the outcomes they aim to achieve. Things You Will Learn:

Why buying local food does not significantly reduce your carbon footprint compared to choosing lower-impact foods from anywhere in the world.
How the carbon footprint of keeping a dog compares to the average American's total annual emissions.
Why nuclear energy has caused far fewer deaths per unit of electricity than fossil fuels over its entire history.
Why cement production and air conditioning represent some of the most neglected opportunities for climate innovation.

Tools & Frameworks Covered:

Food Miles vs. Production Emissions: A data-driven framework showing that transportation accounts for roughly five percent of total food system emissions, while on-farm production and land use change dominate the footprint of most foods.
Land Sparing vs. Land Sharing: Two competing approaches to balancing agricultural production with biodiversity conservation, where intensive farming on less land is weighed against lower-intensity farming spread across more land.
Per-Unit Safety Comparison for Energy: A method of evaluating energy sources by calculating deaths per unit of electricity generated, which consistently shows nuclear and renewables are far safer than fossil fuels.

#BusinessForGood

Deep Fission: Using Boreholes to Cut Nuclear Costs and Deliver 24/7 Clean Electricity

Season 7 · Episode 181

Thursday, January 1, 2026 • Duration 32:54

What if the fastest path to reliable clean electricity is not a new reactor design, but a new place to put one? In this conversation, Paul Shapiro speaks with Elizabeth Muller, CEO of Deep Fission, about a plan to place a conventional pressurized water reactor roughly a mile underground to use geology, gravity, and groundwater for containment, pressure, and emergency cooling, potentially cutting total nuclear costs by as much as 80%. They unpack how a narrow borehole reactor could serve always-on demand from data centers and industrial users, what "proven tech combined in a new way" really means, how safety and groundwater concerns are handled through regulation and engineering practices, and the practical milestones from pilot to commercial operation so listeners can evaluate what it would take for underground nuclear to scale.

Things You Will Learn

How putting a conventional reactor in a mile-deep borehole can replace major above-ground systems and cut nuclear cost drivers.
How Deep Fission thinks about worst-case scenarios, groundwater protection, and regulatory proof points.
What milestones convert LOIs into power purchase agreements, and what timelines look like for early deployment.

Tools & Frameworks Covered

Geology-as-infrastructure – Uses rock, gravity, and water to replace containment and pressurization systems.
Mature-tech recombination – Combines proven reactors, drilling, and geothermal heat transfer to speed time to market.
Pilot-to-commercial pathway – Separates "go critical" demonstration from commercial electricity generation milestones.

Episode Timestamps
04:55 – Why a mile underground could cut nuclear costs by about 80% 08:47 – Borehole size, reactor dimensions, and how the hardware fits 09:31 – Replacement strategy, sealing, and stacking long-term operations 19:45 – Groundwater and safety concerns, what regulators need to see 21:43 – Timeline to power, DOE pilot program, and moving toward commercialization #BusinessForGood

"Meat" the Meat Industry's Journalist: Lisa Keefe and Meatingplace

Season 4 · Episode 91

Wednesday, June 15, 2022 • Duration 01:00:22

If you follow the meat or the alt-meat industry closely, chances are high that you've read Lisa Keefe's work. As the editor-in-chief of both Meatingplace magazine and now Alt-Meat magazine too, Lisa has been both reporting on and editorializing on all things meat for the past 15 years. She's also the creator of the Meatingplace podcast and is a frequent commentator on everything from trends to controversies and more in the meat space.

While she's not a meat company executive, as a meat media (meat-ia?) executive, Lisa's spent much of her career watching what's happening as far as plant-based and cultivated meat goes, as well as animal welfare changes occurring in the ag industry too. As you'll hear, she certainly views animal agriculture as a desirable industry worth keeping around, yet she's very open-mined about animal-free proteins, as evidenced by the existence of her newest creation, Alt-Meat magazine.

In this interview, Lisa discusses her latest trip to Israel where she tried various cultivated meat products, her views on why plant-based meat hasn't taken as much market share as plant-based milk yet, why the pork industry hasn't advanced cage-free animal welfare changes like much of the egg industry has, and more.

I always learn from reading Lisa's work, and I learned even more by chatting with her for this episode, and I'm confident you will too. So, if you've ever wondered what meat industry insiders think about the alt-protein and animal welfare worlds, now's your chance.

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This Dude Vasectomized Himself! Meet Dr. Esgar Guarin, the Evangelical Vasectomist

Season 4 · Episode 90

Wednesday, June 1, 2022 • Duration 01:09:16

Our guest in this episode, Dr. Esgar Guarin, is on a crusade to promote vasectomies, and even gave up his previous medical career to focus on simply being a full-time vasectomist as part of his commitment to making the world a better place. That's right: his entire business is one thing and one thing only: helping men take greater responsibility in their reproductive lives and averting unwanted pregnancies.

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Is Alt-Protein a National Security Issue? Rep. Ro Khanna Thinks So

Season 4 · Episode 89

Sunday, May 15, 2022 • Duration 32:17

Many already believe that fostering an alt-protein industry in the US is important for helping the environment, but is it also going to protect American national security? We're already importing much of our clean energy tech from Asia, but will we soon be importing our clean protein from other parts of the world, too?

Congressman Ro Khanna, a Democrat from California representing Silicon Valley, doesn't want that to happen. He's not only called on USDA to invest in alt-protein, he's recently introduced a bill in Congress calling on the Director of National Intelligence to submit an intelligence report on the effects of increased production and consumption of alternative proteins on American national security. The bill even calls for the DNI to explore whether, and to what extent, progress in the production and consumption of alternative proteins made by foreign countries like China constitutes a competitive threat to American economic interests.

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Reproductive Freedom in the Developing World: Anna Christina Thorsheim and Family Empowerment Media

Season 4 · Episode 88

Sunday, May 1, 2022 • Duration 35:51

While it's a charity, Family Empowerment Media tries to run like a business in that it relies heavily on measurable, evidence-based strategies that produce a significant return on their investment. Though the return they're seeking isn't a financial one, but rather is in the form of the social change they're working to create, mainly by empowering the use of family planning by families that are seeking to have fewer children in developing African nations.

Started in 2020, the sole mission of the group is to create radio content featuring Nigerian families talking about their positive experiences with family planning. Not only are donors backing these social entrepreneurs, so is the Nigerian government. Why?

On average fertility rates in Nigeria stand currently at more than five children per woman. Generally speaking, the poorest countries tend to have the highest fertility rates while wealthier countries have lower fertility rates. So while in many African countries each woman often has on average more than five children, in wealthier parts of the world, like South Korea, Taiwan, and Japan, each woman has on average less than two children. The US is also at less than two children per woman, though immigration to the US prevents the country's population from shrinking.

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Oat-to-Market Strategy: Mike Messersmith and the Oatly Story

Season 4 · Episode 87

Friday, April 15, 2022 • Duration 54:27

If you've been listening to the show for some time, you know that replacing animals in the food system is a topic very close to my heart. While the meat and egg industries in the grand picture have still been largely unaffected by plant-based competitors, that's not the case in the milk industry, where the explosion of plant-based milks has very tangibly cut into demand for cow's milk. Gone are the days when almond milk and soy milk were for vegans—now they're for everyone.

But just a few years ago, a new entrant into the plant-based milk world emerged. In 2015 oat milk was far less than 1 percent of the plant-based milk world. In fact, people hearing the term "oat milk" were probably more likely to think they'd heard people talking about "goat milk."

Not anymore. Thanks largely to one company, Oatly, oat milk is now the belle of the alt-milk ball. After three decades of toiling away far out of mainstream consciousness, Oatly has boomed, leading to its mega-successful 2021 IPO.

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Ep. 86 | From Tech to Table: Richard Munson and the Food & Ag Tech Revolution

Season 4 · Episode 86

Friday, April 1, 2022 • Duration 39:13

I try to read any new book that comes out on the topic, and that includes Richard Munson's new book Tech to Table: 25 Innovators Reminaging Food. I really enjoyed reading this book by someone who's far more well-known for his deep-dive biographies of visionaries like Nikola Tesla and Jacque Cousteau, but now has written a new book featuring dozens of entrepreneurs seeking to create a more sustainable food system. And they're doing this not by returning to 19th century agriculture, but by embracing 21st century food and agriculture technology.

In this interview we discuss everything from how new tech can displace old jobs, why some environmentalists don't seem that down with new tech that could benefit the environment, and what the future of food and ag may bring. It's a wide-ranging conversation about a book with a wide-range of topics and I hope you enjoy it as much as I did!

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Ep. 85 | A Prime Pivot: Why Kimberlie Le and Prime Roots Are Going All in on Deli Meats

Season 4 · Episode 85

Tuesday, March 15, 2022 • Duration 34:46

For those of you who've been enjoying Business for Good for some time, today's guest may sound familiar. That's because Kim Le is not only our guest on Episode 85, but she was also our guest on our 49th episode back in 2020. If you've not heard it, I do recommend you go back and check it out, which will be helpful in seeing just how much has changed for this young startup which was cofounded by undergrads and has raised $20 million so far.

As you'll hear in this episode, Prime Roots is undergoing quite a transformation as it settles into its new 20,000 square foot production facility in Berkeley. I was fortunate enough to visit the Prime Roots HQ, which is where we taped this episode in person, right after I'd enjoyed their new products, which were truly phenomenal.

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Business for Good Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Apple Podcasts

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Business for Good Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Amazon99+

LinkedIn31

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Amazon99+

LinkedIn31