Explore every episode of the podcast Business Class: The Tourism Industry's Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| From Kansas to Oregon: A Journey Through Hospitality and Tourism with Jeff Knapp | 21 Jan 2025 | 00:28:23 | |
In a recent conversation on the Learn Tourism podcast, Stephen Ekstrom, CEO of Learn Tourism, spoke with Jeff Knapp, President and CEO of Visit Bend, about his journey to Bend, Oregon, and the lessons he’s learned along the way. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Discover the Authentic Charm of York County, South Carolina | 26 Dec 2024 | 00:18:55 | |
Visit York County, led by CEO Andy Clinton, is a thriving tourism organization situated just outside Charlotte, North Carolina. The area, known for its rapid growth, offers a mix of suburban charm and rural appeal, making it a popular destination for families seeking authentic experiences. Clinton highlights the county's unique blend of local attractions, such as mom-and-pop restaurants and breweries, alongside major developments. Clinton emphasizes the importance of supporting local businesses and fostering a sense of community while driving economic growth through tourism. With a small, passionate team, Visit York County focuses on creating impactful campaigns, including social media efforts that significantly boost local business visibility.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Creativity and Discipline: Gathan Borden’s Story | 17 Sep 2024 | 00:27:20 | |
Gathan Borden, Client and Insights Relations Manager at Tourism Economics, recounts the challenges he faced growing up as the only black student in advanced classes. He shares how this experience instilled a constant need to prove his worth, a trait that has carried through his career. Gathan draws creativity from his late mother and discipline from his father, both of which are key elements in his current role. He discusses his career journey from Louisville tourism to various leadership roles, his passion for journaling, and aspiring career shifts. Gathan highlights the importance of relationships, continuous learning, and leadership skills. He also shares aspirations to learn piano and a second language, and reflects on the significance of his dog, Teddy. The episode offers insightful advice on career growth and personal development in the tourism industry. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Whale Watching With Agathe from Croisieres AML | 23 Aug 2022 | 00:19:49 | |
She took her love for nature, the area she grew up in and for educating others and turned it into a career. Celebrating 25 years on the water, leading whale watching excursions on Croisieres AML from Tadoussac, Quebec, is today's guest, Agathe. She joins The Tourism Academy's Chief Strategist and full time digital nomad, Stephen Ekstrom for this exciting episode. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Culture, Heritage & Life on the Reservation Zia Pueblo | 08 Aug 2022 | 00:26:00 | |
Throughout the west, there are signs of life from long before Europeans arrived. There were grand cities like Mesa Verde & Chaco Canyon, artists creating petroglyphs, builders & engineers who turned the faces of cliffs into homes and communities. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Everybody Loves Traverse City With Trevor Tkach | 02 Aug 2022 | 00:26:17 | |
As American as cherry pie... Yes, you read that right. Everyone you talk with while visiting Traverse City loves it. This mid-sized city in Northern Michigan has a vibrancy, community pride and welcoming spirit that is without rival. The Tourism Academy's Stephen Ekstrom stopped by to visit and partake in the National Cherry Festival celebration. While there, he met with Trevor Tkach, a hometown guy and President & CEO of Traverse City Tourism. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Mixing It Up With Beverage Director Rus Yessenov - Fairmont Royal York | 28 Jul 2022 | 00:19:56 | |
What is a Director of Beverage and how can you become one? To answer this question, The Tourism Academy's Stephen Ekstrom met with Rus Yessenov, Director of Beverage at the Fairmont Royal York in Toronto. Rus shares his career path and the secret to the perfect cocktail. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| A Step Inside the Bata Shoe Museum with Director, Elizabeth Semmelhack | 26 Jul 2022 | 00:25:06 | |
Have you ever stopped to think about the role everyday objects have in telling us about people, culture and history? Well, that's exactly what Elizabeth Semmelhack, Director of the Bata Shoe Museum does and she sat down with The Tourism Academy's Stephen Ekstrom to share her passion for footwear. They even talked about Stephen's choice of shoe for the interview. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Welcome to Toronto with Scott Beck | 19 Jul 2022 | 00:21:25 | |
Toronto, Ontario, Canada - one of the world's most diverse, inclusive and fastest growing cities and host of the 2022 Destinations International Conference happening right now. The Tourism Academy's Stephen Ekstrom sat down with Scott Beck, President & CEO of Destination Toronto to get a jump start on the busy week ahead and to talk tacos. Check it out. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Chasing Pigs at Shumway Farms - Dairy With A Tourist Twist | 12 Jul 2022 | 00:21:05 | |
On this episode, The Tourism Academy's Stephen Ekstrom is joined by Jody Shumway, fifth generation dairy farmer and ice cream maker extraordinaire in Afton, Wyoming, just outside of the Grand Teton and Yellowstone National Parks. Jody shares how tourism has benefited his family farm and his personal approach to stewardship. Jody also explains the Harvest Host program. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Flagstaff Arizona With Artist George Averbeck | 07 Jul 2022 | 00:19:33 | |
While visiting Flagstaff, Arizona, The Tourism Academy's Stephen Ekstrom met up with glass artist, George Averbeck. George, a truly unique character and longstanding Flagstaff resident shares his insight on what makes Flagstaff special. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Miss Navajo Nation - Niagara Rockbridge | 05 Jul 2022 | 00:31:45 | |
The crown is heavy and, along with the responsibility to represent her family, community, language and culture, rests on the shoulders of Miss Navajo Nation, Niagara Rockbridge. Unlike any pageant you could imagine, Niagara explains her favorite part of the competition - sheep butchering. She also explains what life is really like on the reservation, balancing family, service and education both within and outside of the Navajo Nation. Join The Tourism Academy's Stephen Ekstrom for this wonderful conversation and learn how you can experience the beautiful sights, flavors and people of the Navajo Nation. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Creating Visitor Experiences From Potatoes With Tish Dahman | 30 Jun 2022 | 00:18:47 | |
When Tish Dahmen first stepped foot inside the Idaho Potato Museum, she knew it had a great story to tell, one that visitors can relate to. In this episode, Tish shares her story and what it takes to turn the simple potato into visitor experiences that engage, inspire and entertain. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Sarasota Secrets: Hidden Gems and Future Visions with Erin Duggan | 10 Sep 2024 | 00:29:01 | |
Join us for an engaging conversation with Erin Duggan, President and CEO of Visit Sarasota County, as she shares her journey from local resident to leading tourism professional. In this episode, Erin reveals the unique charm of Sarasota County, dispels old misconceptions about the area's seasonality, and highlights how community engagement drives tourism success. Discover her personal connection to the area, her evolution from a marketing role to executive leadership, and the transformative moments that have shaped her career. Erin also delves into the importance of collaboration and how destination marketing can impact both local residents and visitors. Tune in to gain valuable insights into how passion, community, and innovation converge in the world of tourism. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Inspiration in the Night Sky With Kevin Schindler, Lowell Observatory | 28 Jun 2022 | 00:25:17 | |
First built to find evidence of life on Mars, the Lowell Observatory in Flagstaff, Arizona has made its mark as the place from which Pluto was discovered, where evidence of the expanding universe was first realized and where visitors from around the world go to observe the wonders of the night sky. In this episode, The Tourism Academy's Stephen Ekstrom is joined by Kevin Schindler, observatory spokesperson and self-described science fanatic. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Inspired By The Desert Sears Art Museum | 21 Jun 2022 | 00:30:10 | |
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Theatre That Touches Lives with Scott Anderson - Tuacahn Center for the Arts | 07 Jun 2022 | 00:20:56 | |
Nestled at the mouth of the Padre Canyon, the Tuacahn Center for the Arts, with towering multicolor canyon walls cradling the main stage, is a venue unlike any other. Responsible for bringing life to that stage and eliciting a wide range of emotion from the audience is Scott Anderson, Creative Director. The Tourism Academy's Stephen Ekstrom had a chance to talk with Scott during his recent visit to Saint George, Utah and the Greater Zion area. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Stargazing Zion with Astronomer, Matthias Schmidt | 31 May 2022 | 00:25:47 | |
During a recent visit to St. George, Utah and Zion National Park, The Tourism Academy's Stephen Ekstrom had a chance to experience the dark night sky with astronomer, Matthias Schmidt of Stargazing Zion. Matthias shares his passion for the stars, galaxies, star clusters and the Milky Way in this episode of Business Class. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Hot Springs, Wellness and Stewardship with Jordan Menzel | 24 May 2022 | 00:23:23 | |
It was a leap of faith. Lifting himself from a trough of unwellness and lack of imagination, Jordan Menzel quit his job and took a risk to become the owner and chief steward of the Maple Grove Hot Springs. Three years later, The Tourism Academy's Stephen Ekstrom visited the springs and sat down for this chat with Jordan. This is that conversation. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Gateway to Yosemite - Climbing, Culture & Community | 17 May 2022 | 00:57:19 | |
Towering rock faces, majestic waterfalls, and unbelievable views draw millions of tourists to Yosemite National Park each year. Some of those visitors find themselves so connected to nature, outdoors activities and small town life that they become local residents. Today's guests have heard that calling, now considering themselves locals to Mariposa, California, gateway to Yosemite. Join The Tourism Academy's Stephen Ekstrom as he meets with Jonathan Farrington - Executive Director of the Yosemite Mariposa County Tourism Bureau, Miranda Fengel - Director of the Mariposa Museum, and Ken Yager, experienced climber and founder of the Yosemite Climbing Association & Museum. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| A Second Chance With Hector | 12 May 2022 | 00:20:31 | |
There's lots of media about the places people visit, things they do, restaurants where they eat but, what we remember most are the people we meet. While sitting on a bluff overlooking the Pacific Ocean, host of the Business Class Podcast and The Tourism Academy's Chief Strategist, Stephen Ekstrom met Hector. What followed this chance encounter is Hector's remarkable story about life, work, family, humility and redemption. Take a listen. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Steve Visits A Bison Ranch | 10 May 2022 | 00:28:06 | |
In this episode, Stephen Ekstrom, host of Business Class and the Tourism Academy's Chief Strategist, visits Diamond P Grassroots Bison in McCannon, Idaho. Before staying the night, Jenny Perkins, took Stephen out on the range to see the bison up close, including a newborn calf just two hours old. After the tour, Jenny sat down with Stephen to share her experience hosting visitors and raising bison. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Breathing New Life Into Destrehan Plantation | 03 May 2022 | 00:32:01 | |
Tracy Smith & Leslie Brewer from Louisiana's Destrehan Plantation sit down with The Tourism Academy's Stephen Ekstrom to share how telling the whole story breathes new life into popular attractions, like Destrehan. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| A Family Affair With A View | 20 Apr 2022 | 00:26:09 | |
On this episode of Business Class, host Stephen Ekstrom sits down with Gloria, head chef and matriarch of the family-run Puerto El Zeppelin Resort, just outside of Ensenada, Mexico. El Zeppelin sits high on a cliff, with commanding views of Pacific waves crashing against rocky outcrops and sheltered by towering mountains. El Zeppelin can only be reached by a narrow dirt road, carved from the steep the mountainside. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Rural Roots & Tourism Truths: Empowering Communities with Sarah Benoit | 03 Sep 2024 | 00:27:27 | |
Join us in this insightful episode of Business Class as we sit down with Sarah Benoit, co-founder and lead instructor of JB Media Institute in Asheville, North Carolina. With over 22 years of experience in tourism marketing, Sarah shares her journey from big-city travels to falling in love with the hidden gems of rural America. Discover how her passion for connecting with communities and untold stories has shaped her work in tourism, and learn the secrets to staying authentic while driving visitor growth. Sarah dives into the importance of empathy in marketing and customer service, revealing how these principles have guided her career as an educator and mentor. We also discuss the intersection of education, travel, and sustainability, exploring how these elements can come together to create vibrant, welcoming communities. Tune in to hear about the upcoming DIY Tourism Marketing Conference, the power of building community conversations, and the role of advocacy in shaping the future of tourism. Whether you're a destination marketer, tourism professional, or simply passionate about travel, this episode offers valuable insights on making a lasting impact in your community. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Kitesurfing in El Sargento Mexico with Alex Salvador | 12 Apr 2022 | 00:17:09 | |
On this episode, The Tourism Academy's Business Class host, Stephen Ekstrom, takes a kitesurfing lesson in El Sargento Mexico then sits down for a chat with instructor, Alex Salvador. RELATED: Get Great Stories For Your Meeting Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| The Power of Women in Leadership | 08 Apr 2022 | 00:48:17 | |
The Power of Female Leaders: A Panel Discussion
Women-owned and women-led businesses are one of the fastest growing sectors in the enterprise world. Help us celebrate Women’s History Month and learn how to build a more profitable, resilient and diverse organization. Topics include:
Director, Institute for Women’s Leadership Professor, Department of Women’s, Gender, and Sexuality Studies Rutgers University–New Brunswick Rebecca Mark, is the Director of the Institute for Women’s Leadership and a Professor in the Department of Women’s, Gender, and Sexuality at Rutgers University. Formerly, she was the Chair of the English Department and Associate Dean and Director of the Center for Academic Equity at Tulane University. Professor Mark is a scholar and professor whose research addresses southern writing and cultural representations of trauma. Her books include: The Dragon’s Blood: Feminist Intertextuality in Eudora Welty’s Fiction (University Press of Mississippi 1994), and Ersatz America: Hidden Traces, Graphic Texts, and Mending of Democracy (University of Virginia Press, 2014). Professor Mark is presently completing The Radical Welty: A Private Address and Owl Eyes, a book of original graphic inscriptions.
Chief Diversity Officer Hock has spent 20 years developing strategy, training, facilitation, and coaching services on topics pertaining to diversity and social inclusion, gender empowerment, community engagement and outreach, emotional intelligence, and cultural awareness for clients in the international development and travel industries. Prior to joining Destinations International, Hock was the founder and CEO of Papilia, an organization dedicated to developing tailored equity, diversity and inclusion strategies for the travel industry to attract new audiences while respecting cultural heritage and diverse perspectives. She has proven experience and success working with international and domestic teams and managing multi-million-dollar bids for participatory governance, economic growth, agriculture, health, and conflict mitigation efforts in Asia, Latin America, Middle East, and Africa for bilateral and multilateral donors. Hock holds a master’s degree in International Development Policy from Duke University and a Bachelor of Arts in Foreign Affairs from the University of Virginia.
Chief Diversity & Inclusion Officer In this new executive role at Miles, Cherry leads the development of the organization’s diversity, equity and inclusion (DEI) consulting practice to serve current and future clients, in addition to guiding the company’s internal DEI processes and best practices. Prior to joining Miles, Melissa was the Chief Operating Officer at Destinations International and was responsible for the development and execution of the ov Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| You Call This Work? Expert Sandcastle Builder - Lucinda | 05 Apr 2022 | 00:22:09 | |
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Lucinda AKA Sandy Feet, a sand castle expert. Lucinda shares the story of how she got into making sandcastles, she chats about big sandcastle building events she’s been to, and she talks about how art exists in so many forms. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Weird in Austin - A Cathedral of Junk | 29 Mar 2022 | 00:30:04 | |
Things got a little weird when The Tourism Academy's Stephen Ekstrom visits Austin, Texas. There he met Vince Hannemann, artist and creator of The Cathedral of Junk - a backyard sculpture made entirely of junk and standing an impressive three stories tall. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| The Power Of Women In Leadership - Panel Discussion | 24 Mar 2022 | 00:48:17 | |
The Tourism Academy's Sheena Works moderates this inspiring conversation about the power of women in leadership. Joining her are Rebecca Mark from Rutgers University, Colie Edison of the WNBA, Melissa Cherry from Miles Partnership and Sophia Hyder Hock of Destinations International. Women-owned and women-led businesses are one of the fastest growing sectors in the enterprise world. Help us celebrate Women’s History Month and learn how to build a more profitable, resilient and diverse organization. Topics include:
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Happy Hour With Christine Miller - New Orleans' Best Tour Guide | 22 Mar 2022 | 00:15:35 | |
Join The Tourism Academy's Stephen Ekstrom as he sits down for a drink with Christine Miller, head chick in charge at Two Chicks Walking Tours of New Orleans. Christine shares what it's like to be a New Orleanian, local traditions and highlights of her time in the Big Easy. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| A Louisiana Experience - Crawfish, Hot Sauce & Zydeco | 17 Mar 2022 | 00:18:02 | |
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom heads to Louisiana. Steve gets to sample a few different Tabasco hot sauces, he chats with Barry from Crawfish Haven, and he makes his way out on the bayou to learn all about catching crawfish. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Ask Me Anything With Anna Karnowski & Allison French | 15 Mar 2022 | 00:51:12 | |
Tourism experts, Anna Karnowski and Allison French get together to ask Business Class host and full-time traveler, Stephen Ekstrom, anything. Together they talk about life on the road, advice for making sure your trip is enjoyable, favorite places to visit and much, much more. This conversation first aired on 10 March 2022. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Historic New Orleans Collection - Behind the Scenes with Daniel Hammer | 15 Mar 2022 | 00:33:36 | |
Go behind the scenes at the Historic New Orleans Collection with Executive Director, Daniel Hammer. Business Class host and The Tourism Academy Chief Strategist, Stephen Ekstrom, talks with Daniel about his experience growing up in New Orleans, work now to preserve the city's historic character, and Daniel tells us about some of his favorite art on display in his office. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Visit Savannah's Joe Marinelli on Deep Roots and Spanish Moss | 10 Mar 2022 | 00:35:11 | |
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Joe Marinelli, President of Visit Savannah. Joe discusses how Savannah’s tourism has evolved over the years, he talks about the pride that the people of Savannah have about their hometown, and he shares how a grade school homework assignment got him interested in tourism as a career. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| From Marketing Maven to CEO: Katherine O'Donnell's Journey in Richmond's Tourism Scene | 27 Aug 2024 | 00:26:05 | |
In this episode, we sit down with Katherine O'Donnell, the newly appointed President and CEO of Richmond Region Tourism. Katherine shares her remarkable 22-year journey with the organization, revealing how she transitioned from publications coordinator to the helm of a major destination marketing organization. Discover how her unexpected career path led to a deep passion for tourism, community engagement, and strategic leadership. Katherine reflects on the challenges and triumphs of integrating community relations into tourism, the importance of relationships, and how she's navigating her new role with a vision for a more impactful and sustainable future. Tune in for an inspiring conversation about growth, dedication, and the power of blending personal passion with professional calling. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Savannah's Storyteller - Shannon Scott | 08 Mar 2022 | 00:50:32 | |
Ever thought about working in a cemetery? Well, that's exactly what Shannon Scott's career path has been. Joining The Tourism Academy's Stephen Ekstrom for this episode, Shannon explains where his quest for the macabre and fantastic storytelling skills come from. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Surviving Clotilda - Descendants of America's Last Slave Ship | 01 Mar 2022 | 00:40:53 | |
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Darron Patterson from the Clotilda Descendants Association. Darron shares the history of the Clotilda slave ship, he talks about why it’s important for people of different backgrounds to visit Africatown, and he discusses why teamwork is so incredibly important. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Playing Tourist - Kazoo Factory & Museum | 22 Feb 2022 | 00:13:17 | |
While visiting Beaufort, South Carolina, Business Class host and Tourism Academy Chief Strategist, Stephen Ekstrom, paid a visit to the Kazoobie Kazoo Factory and Museum. Upon walking in the door, he was greeted by Beaufort's Mayor and factory owner, Stephen Murray, before getting a behind the scenes tour of the factory and an unforgettable live kazoo concert. This is one you don't want to miss. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Nurturing Destination Growth with Richard Goldman - Saint Augustine | 17 Feb 2022 | 00:30:23 | |
In this episode, The Tourism Academy's Business Class host, Stephen Ekstrom, sits down with Richard Goldman, President & CEO of the St Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau. Richard shares his personal travel memories, challenges facing DMOs like theirs, and similarities between his work and fatherhood. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Better Today Than Yesterday with Luxury Yacht Chef - Dave Riordan | 15 Feb 2022 | 00:42:37 | |
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Dave Riordan. Dave talks about how he got into the tourism industry, he discusses some of his all-time favorite meals, and he shares some similarities he has with each of his parents. Let’s get to the show, here’s your host Steve Ekstrom. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Business With Compassion - Florence Li, Songtsam Hotels | 08 Feb 2022 | 00:24:46 | |
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Florence Li from Songtsam Hotels, Resorts & Tours. Florence discusses how her father founded the Songtsam hotel chain, she talks about the unique guest experiences at her properties, and he shares great advice about compassion. Let’s get to the show, here’s your host Steve Ekstrom. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| The Day I Met Oprah (and Gen Anderson) | 08 Feb 2022 | 00:12:13 | |
What would you do if you were just inches from a nine foot king cobra or face to face with the world's most dangerous bird, the cassowary? In this episode, Stephen Ekstrom from The Tourism Academy goes behind the scenes at the Saint Augustine Alligator Farm Zoological Park, an A.Z.A. accredited facility to meet the Head Curator, Gen Anderson. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Making it to Malaysia with Akbal Setia | 03 Feb 2022 | 00:38:17 | |
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Akbal Setia, from Tourism Malaysia. Akbal talks about the delicious food in Malaysia, he explains the biggest challenges he faces when it comes to promoting his destination, and he shares discusses how affordable it is to visit Malaysia. Let’s get to the show, here’s your host Steve Ekstrom. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Creating Community in Beaufort, South Carolina | 31 Jan 2022 | 00:16:14 | |
When asked what he loves about his job, Robb Wells, CEO of the Greater Beaufort and Port Royal Convention & Visitors Bureau, said it all relates back to his community and the role economic development plays in helping his friends and neighbors recover from adversity. That's not all Robb had to say about his experience in South Carolina. Check it out on this episode of Business Class. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Discovering Self And Gullah Pride With Anita Singleton-Prather | 24 Jan 2022 | 00:33:49 | |
"I was determined not to lose my Gullah accent." When told she talked too fast and needed to slow down, Anita Singleton-Prather responded, "No, you need to speed up; you listen too slow." Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Hand Sanitizer to High-Flying Strategies: Cambria Jones on Navigating Careers and Destinations with Searchwide Global | 20 Aug 2024 | 00:17:52 | |
Rising Through the Ranks: A Journey in Marketing and Experience with Amber Jones Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| A Destination's Secret Sauce With Patrick Kaler - Visit Buffalo Niagara | 20 Jan 2022 | 00:22:04 | |
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Patrick Kaler, President & CEO at Visit Buffalo Niagara. Patrick talks about his first destination job, he explains why he cares about all of Erie County so much, and he shares what he’s learned from other DMOs. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| What's in the AGAR? | 18 Jan 2022 | 00:50:23 | |
On this week’s episode of Business Class from the Tourism Academy, Steve Ekstrom sits down to interview Josh and Andrew from AGAR. Josh gives us the background on how AGAR came to be, Andrew talks about a business professional he looks up to, and we learn about how each of their kids are most like them. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||
| Ask Me Anything with Benjamin Maddy | 13 Jan 2022 | 00:41:53 | |
Benjamin Maddy, one of the most lovable people in tourism and your contact at Fogo de Chao, joins The Tourism Academy's Chief Strategist, Stephen Ekstrom, to discuss Stephen's newest adventure as a full-time tourist. Together they talk about Stephen's decision to sell his home and everything in it, buying and outfitting an RV and the first few stops along his epic North American road trip. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. | |||