Explore every episode of the podcast Business Brew from Caffeine

In this episode of Business Brew, Andy is joined by Sophie Langham and Tim Walmsley to discuss the importance of Employee Experience.

Sophie, who heads the employee experience practice at Caffeine, shared insights from her work with various brands and the Employee Pride Index, an annual survey measuring employee pride in the UK. Tim, is a certified Prosci Change Management Practitioner with extensive experience in communications and change management.

It's a fascinating discussion about what businesses need to keep in mind to ensure they hire and retain the best employees they can.

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In this episode of My Dream Store Brands, Andy Milligan is joined by writer and verbal identity pioneer John Simmons to explore the eight brands that have shaped his life and career.

From HP Sauce, Guinness and Arsenal to Faber & Faber, Nike, Waterstones and The Guardian, John shares the personal stories behind his choices and reflects on a lifelong fascination with words, writing and storytelling.

Along the way, he talks about creating the discipline of verbal identity, the importance of experience in building brands and why, ultimately, “a brand is a story.”

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In episode four of Caffeine’s Business Brew and as part of our regular feature, My Dream Store Brands series, Susan O'Brien chooses the brands that mean something to her and she would stock in her own dream store.

Susan has led brand and growth transformation across international markets with a career spanning Vidéotron, Virgin Media, Sky, BBC, Amazon, Just Eat and Yellow Days.

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In episode three of Caffeine’s Business Brew, we launch a new series: My Dream Store Brands.

In this format, guests choose eight brands that have shaped their lives, careers and thinking - the brands they would stock in their own dream store.

Our first guest is John Allert, CEO of INEOS Grenadiers and former Global CMO of McLaren Group and CEO of Interbrand UK.

From LEGO and Star Wars to Newcastle Brown Ale and Australian Rules Football, John shares the stories and brand lessons behind the brands that matter most to him, and what they reveal about creativity, culture, sport and the enduring power of great branding.

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Ten years after the publication of On Purpose, Andy Milligan and Shaun Smith revisit the ideas that shaped the book and explore why purpose-led brands still outperform those that don’t.

In this first episode of Business Brew from Caffeine, Andy and Shaun reflect on the thinking behind On Purpose, how the concept of purpose has evolved over the past decade, and why many organisations have struggled to translate purpose into real business impact.

They discuss the core idea of purpose-driven experience - aligning brand strategy, customer experience and employee experience so that everything a business does genuinely “lives the brand.” Along the way they revisit the three key principles from the book: Stand Up, Stand Out and Stand Firm, and explain why the most successful organisations focus first on meeting meaningful customer needs.

Andy and Shaun also tackle what has gone wrong with purpose in recent years, including purpose-washing and the confusion between purpose and ESG or corporate virtue signalling.

Ten years on, they argue that purpose is not a slogan but a strategic filter - one that helps leaders clarify decisions, align culture and create distinctive experiences for customers and employees alike.

The question for leaders today is simple: is your organisation still truly on purpose?

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