In this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from—whether it's TikTok trends, classic TV shows, or outdated platforms.

We also share behind-the-scenes stories, like Lloyd's octopus snack mishap and an office prank that pissed Dan off. Plus, we offer tips on how to find inspiration while staying original.

How will you apply these insights to spark creativity in your marketing? Tune in to find out!

In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products.
You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success.
Dan and Lloyd discuss the effective use of low-production, user-generated content (UGC) and its authentic appeal. They debate the costs and benefits of celebrity endorsements and the importance of balancing UGC with high-production content.

Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

Join Dan and Lloyd as they dish out some juicy insights about the importance of customer perception using the example of Cameo apples.

Lloyd opens up about his past slip-ups in not effectively communicating their successes, turning his blunders into valuable lessons for your own business ventures.

The key takeaway from this Nugget? Communicate!

Full episode -  E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month

Yes, you read that right. From a Marketing perspective, talking the talk is just as important as walking the walk. If you’re not proactively talking about the great work you’re doing or the great products you’ve developed, then you’re missing a trick! If you like what you hear & want to learn how we effectively ‘talk the talk’ to drive hundreds of thousands of pounds of new business, go & listen to ‘Episode 040 – How We Made £Hundreds of Thousands from a Tiny Podcast Audience’. 

Implementing these processes has quite literally doubled our profits in the last year. This value-packed episode will walk you through the specific processes we’ve implemented with guidance on how you can do the same. This is probably one of the most value-adding podcasts we’ve ever produced. Listen, take note & more importantly…take action! 

Starting a business isn’t for everyone. Most businesses fail & if you don’t truly understand WHY you are starting the business, or have enough of an interest/passion for that business, it’ll be very difficult to put in the work required to make it a success. If you like what you hear & want to learn the actionable steps we would take to go from employee to business owner, go & listen to ‘E76: How To Go From Employee, To Business Owner (Step By Step Guide)’. 

The advice shared in this episode helped us increase views by 507% & watch time by 319% in 30 days. Social media platforms leave clues. And when every social media platform is leaving the same clue, Marketers should really take note. That is happening with vertical video right now. If you create content or use social media at all, it’s vital you listen to this episode. This is honestly one of our best episodes for a while. 

This is so, so simple (and logical). BUT…It’s highly effective and you’ll kick yourself if you haven’t been doing this to prevent imposter syndrome & self doubt. If you like what you hear & want to hear more tips like this, go & listen to ‘E65: How To Overcome Imposter Syndrome & Self Doubt’. 

Want to discover how you can implement the ‘milking the top 10%’ strategy to attract more of your ideal clients? Wondering what business we would start right now if our #1 objective was to make money? Maybe you’d like to hear our suggestions for the first steps you can take to make your business more sustainable? This episode is jam-packed full of useful answers to interesting questions from you, the Business Anchors community. Enjoy! 

This analogy will instantly put things into perspective when it comes to figuring out how to effectively deal with stress. If you like what you hear & want to hear more tips like this, go & listen to ‘E66: How To Deal With Stress At Work’. 

Dan’s away on paternity leave so we just have Lloyd Knowlton in your ears this week.

“He’s rubbish anyway” - Lloyd Knowlton.

In this episode, Lloyd shares his unique views on how to be a stress-free moral business owner. Impossible right? Wrong!

Lloyd discusses his strategies of how "making yourself redundant" and spending your money in the right way can massively improve your mental state. Bring your tissues, he’ll have you questioning what truly makes you happy.

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This simple shift in the way you ask for something is guaranteed to increase your win rate. Whether it’s asking to be on someone’s podcast, collaborating with an influencer, asking for a job, or a pay rise or LITERALLY ANYTHING, try this. If you like what you hear & want to hear more insights about what you can do to become an influencer in your industry, go & listen to ‘E62: The Non-Wanchy Guide To Becoming An ‘Influencer’ In Your Industry’. 

It's always challenging running a business, and one of those challenges is balance. Balancing planet Vs profit is a massive challenge!
Whether you're a leader in sustainability or you're a person just trying to do your bit and take small steps to look after this rock we call home, we hope you'll learn from our business journey in today's episode.

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In this episode, we dissect recent VIRAL marketing campaigns, from Specsavers' van stunt to subtle celebrity endorsements from David Beckham. 

We also discuss how AI programs, like Sora are allowing small-budget campaigns to challenge their high-budgeted competitors.

Learn how brands leverage creativity to capture attention and gain valuable insights for your own business.

Is Advertainment just a buzzword? Or is it an underutilised strategy in the business world? Advertainment focuses on what your customers want to see on social media first, before trying to sell to them. Entertaining your audience could gain the attention of your target market. If you'd like to hear more about how Advertainment can be used to attract new customers and more income for your business check out Episode 069 - Marketing 2.0 Forget Everything You’ve Ever Learnt About Marketing.

We've been generating B2B leads for our own business and our clients for years and we've learned a lot along the way! Wouldn't you love to receive a new business lead from a senior decision-maker in a business with £8 billion turnover, with 30,000 employees? We're talking through the steps we take to attract leads just like this in today's episode.

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Linkedin is a vital tool for anyone trying to succeed in the business world, but sometimes it's made out to be more complicated than it needs to be. There are four key pillars to building your personal brand on LinkedIn that Dan and Lloyd discuss here. If you like what you hear & want to start your journey on LinkedIn, go & listen to ‘Episode 075 – The 5 Most Effective Marketing Strategies We’ve Ever Used'
 

After going ‘viral’ on TikTok a number of times, we’ve learnt a lot about the platform. In this podcast, we break down 5 of the key lessons we’ve learnt on our TikTok journey. If you’re looking for actionable tips & tricks you can implement to help you go viral on TikTok today, this is the episode for you!

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Sometimes, one small mindset shift can have an astronomical impact on your life. For us, the mindset shift we speak about in this Knowlton Nugget did exactly that. Maybe it could do the same for you? If you like what you hear & want to discover more life-changing business advice, go & listen to ‘Episode 057 – Life-Changing Business Advice We Wish We Had When Starting’. 

Want to hear the carefully selected 10+ best bits from the last 100 Business Anchors episodes? From the best-ever advice we’ve shared on the podcast, to the stories that have made us belly laugh, to life-changing business lessons. This episode really does have it all! Oh and if that’s not enough, we’re giving away 100 Business Anchors Mugs AND we have a HUGE announcement. Enjoy!

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‘Networking’ sounds like another wanky business buzzword (and it is), think of it as ‘relationship building’. Relationship building is a key part of driving sales and in this clip we share our approach to ‘networking’. If you like what you hear & want to discover more tips to get the most out of networking, go & listen to ‘Episode 053 – The Non-Wanchy Guide To Networking’. 

Want to discover some of the less well-known LinkedIn strategies we’re using to drive lots of new B2B business for our Agency? How about some of the additional tools & resources we use to keep up to speed with LinkedIn’s latest features? If you’re nodding along, give this bad boy a listen. We really do give everything away to you guys! 

The most successful people in any company are the ones who are willing to share and implement their crazy ideas. In this Knowlton nug, you’ll discover the power of being confident enough to share crazy ideas & an activity we do at Knowlton to enable our team to share their craziest ideas. If you like what you hear & want to discover more tips to progress your career & improve your Marketing knowledge, go & listen to ‘Episode 046 – We’re Calling Out Your Marketing BS’. 

Want to discover some amazing tools & techniques to help you come up with a boat load of TikTok ideas in no time at all? On average, TikTok’s 1 billion users spend 45 minutes a day on the platform which is mental. In today’s episode, we share some practical tips & tools you can use to come up with 100+ TikTok trend ideas in 15 minutes. So, get ready to overcome that creative block and turn into a TikTok content machine.

Lloyd doesn't hold back as he critiques Dan's segueing abilities and his tendency to interject with excited gasps.

In short, this Nugget is just Dan receiving criticism from his brother or as Lloyd would call it 'brotherly love'.

Have you noticed Dan doing this?

Full episode -  E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month

Looking for tips & tricks to achieve your goals this year? In this Knowlton Nugget, we share our #1 goal setting hack, as well as details on what some of our own goals are this year. If you like what you hear & want to discover more tips to achieve success, go & listen to ‘Episode 077 – How To Achieve ‘Success’ In 2022 (Goal Setting, Habits, Accountability & More)’. 

Ready to discover how Lloyd & I would market a brand new business and drive sales with minimal budget? In this episode, we chew the fat and get into some deep, insightful, strategic discussions. We also dissect Lloyd’s approach to buying gardening tools & how we would market to him which gets pretty meta. Prepare to listen to a bunch of great, low-budget Marketing ideas! 

It may sound pretty obvious, but when you provide evidence that you deliver on your promises, it convinces other people to invest in your product or service. In this Knowlton nug, we give examples of how we apply this in our business and the results it achieves. If you like what you hear, go & listen to ‘E70: The #1 Most Effective Marketing Strategy You Can Use To Drive Sales Today’. 

Looking to create more videos that generate new business opportunities? Listen to this. In this podcast we break down the video we produced that generated £70K of opportunities last week! There’s a combination of big-picture ways of thinking about Marketing and more granular tactics, tips and tricks. Enjoy!

Whether it’s the accountant you use, or the company who supplies your stationary, it’s so important to frequently review your suppliers to ensure you are getting the best service/quality possible. In this clip, we discuss how we engrain a culture of constantly striving for the best and looking for improvements in everything we do at Knowlton. If you like what you hear, go & listen to ‘Episode 064 – How The F Do You Convince Your Company To Work With A Good Marketing Agency?’. 

You’ve been lied to by some very influential Marketers and today is the day you discover the truth. Ok now you’re hooked with that over-dramatic first line, this is actually a really interesting podcast for anyone in the Marketing/Business world. We unpack some of the biggest BS we’ve heard and give reasons for why we think it’s BS (from our experience). Plus, we have some pretty insightful conversations about how we look at the Marketing & Business world. Enjoy!

Want to save time & improve the way you communicate? This little trick is a game-changer. If you like what you hear & want to learn more insights about how you can improve your communication, teamed up with funny/insightful stories sharing where we have got it wrong and the lessons we’ve learnt, go & listen to ‘Episode 044 – Communication: How To Stop Being Sh*t At It’. 

If you ever feel like you have too much work to deliver and not enough time or resource, this episode will enable you to stop hating your life. A capacity planner will allow you to identify 1) If you have been given too much (or too little) work to do & give you data to present to your boss or 2) If the team you currently manage does (or doesn’t) have enough time to deliver the work you need to deliver. Not only that, all of this planning gives you advanced warning if you need to bring in extra resource OR if you have extra free time you can spend working ON your business. This was a game-changer for us.

Pricing…How on earth do you decide what your prices should be!? Also, if you want to increase revenue, should you simply ‘double your prices?’ Listen to this nugget to get the answers. If you like what you hear & want to hear more insights about how you can develop your pricing model (based on our experiences & mistakes), go & listen to ‘Episode 051 – How The F Do You Decide Your Pricing In Business?’. 

Want to discover practical steps you can implement to effectively deal with high-pressure, stressful situations at work, from people who have dealt with high-pressure stressful situations at work? Listen to this. We (especially Lloyd) have had lots of experience in this area, from managing the safety of thousands of children whilst on trips across the country, to managing a car rental branch of 250+ cars & 10 staff whilst only being in a job for 7 months. You’ll hear about our meltdowns and the lessons we’ve learnt along the way. 

Dan and Lloyd reflect on a past guest's perspective on business dilemmas.

Robbie Knox from the Happy Hour podcast shares his thoughts on choosing between financial success in a dull industry or mediocrity in an enjoyable one.

What do you think of this trade-off? Would you rather make money or find enjoyment at work?

Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More

Is comparison the thief of joy? Does comparing yourself to others add or take away from your happiness and success? In this clip we reveal all. If you like what you hear, go & listen to ‘Episode 025 – Is Comparison The Thief Of Joy? This May Surprise You.’. 

If you have ambitions to work with global, household-name brands like FIFA or Wahl or Nestle (like we have), then this is the episode for you. We recently completed one of our most ambitious projects to date, teaming up with a household-name brand & a top-tier Netflix series & it got us thinking…Maybe our listeners will find it useful to hear the process we’ve gone through from working with small local businesses to much bigger global brands. In this episode, we reveal it all (step by step).

There’s a brilliant analogy which communicates the 4 ways people deal with stressful situations & you’re about to experience it in this fully immersive clip. Hearing this analogy is a game-changer when it comes to learning how to better deal with stressful situations. If you like what you hear, go & listen to ‘Episode 066 – How To Deal With Stress At Work’. 

If you’re tired of going month to month, not accurately knowing what your revenue will be, this episode (one of our most value-adding to-date) is for you! Over the years we’ve developed a system to predict our future revenue and, in this podcast, we’re sharing it with you. Notepads at the ready, this step-by-step, actionable podcast is about to blow your mind…

It’s a fact that as humans, we don’t like change. BUT…when you learn to embrace it, your entire existence can change for the better. I know this sounds a bit over-the-top, but honestly, it’s a game-changer. If you like what you hear, go & listen to ‘Episode 037 – Want To Be More Successful? Stop Resisting To Change & Listen To This’. 

Looking to build deeper, more meaningful connections with your audience that will lead to an increase in sales & an even bigger love for your brand? This episode is made for you. If you don’t finish this episode with a brain full of creative ideas & (what feels like) a rocket up your ass motivating you to execute them, we’ll eat our (metaphorical) hat. This episode has some really interesting examples in it.

This is one of the many lessons we learnt from the amazing ‘Agencynomics’ book written by Spencer Gallagher & Peter Hoole. If you like what you hear & want to hear more insights from the book that helped us double our revenue, go & listen to ‘Episode 047 – Agencynomics: How This Book Helped Us Double Our Revenue’. 

Practising gratitude is one of the best ways to increase your happiness, but how can you be grateful and also stay ambitious at the same time? I mean, we all want to ensure we’re fulfilling our full potential right? Well, this isn’t easy, but we’ve got all of the answers for you in this episode. Prepare to be motivated & inspired to grab today by the balls & take over the world (sort of).

One of the greatest lessons we’ve learnt about Marketing is to test, test, TEST! We always try to focus at least 20% of our Marketing efforts on testing a new Marketing channel/tactic/strategy. This strategy is certainly one of the stranger ones we’ve tested, but it worked incredibly well. If you like what you hear & want to hear more insights into how you can implement unique outreach strategies that generate revenue, go & listen to ‘Episode 021 – The weird Marketing strategy that generated 10 X ROI’. 

Imagine if you could learn from some of the biggest mistakes someone else has made with their business growth journey so that you can fast-track your own business growth…Well, you can, by listening to this episode. From one change we made to how we send proposals that have made us £Hundreds of thousands, to wishing we’d used two amazing tools sooner which have been a game-changer for our business. This episode has it all!

In today's episode, we cover the BEST marketing strategies to help you become a better marketer. From Lidl's cheeky personality approach to data-backed campaigns from McVities.

We look into the challenges of originality in advertising, the need to be both relatable AND funny, creating swift responses to viral events and crafting PR-worthy campaigns.

The marketing space is constantly changing, and we're here to help you keep up!

Try Adobe Express (pod sponsor).

If you want to stand out in your company or even have aspirations to start your own business in the future, this is a must-listen. In this conversation, Dan & Lloyd discuss what they would do if they wanted to get noticed & fast-track their Marketing career. If you like what you hear & want to get more tips around how you can be the top-performer in your company, go & listen to ‘Episode 052 – How To Do Better At Your Marketing Job’. 

If you haven’t created a Marketing Comms Guide, you’re at risk of having inconsistent communication & messaging to the outside world! Creating this has been a game-changer for us & in this episode we break down exactly how we produced ours, so that you have everything you need to make your own.

Rather than classing your competitors as ‘the enemy’, have you ever thought about building meaningful win-win relationships with them? Over the last few years, we’ve worked hard to form partnerships with other Marketing Agencies and some of our most lucrative clients have been recommended to us by our 'competitors'. How crazy is that!? If you like what you hear & want to hear us talk in more detail about how we win a significant amount of work from our competitors, go & listen to ‘Episode 023 – That time we had a fight with our competitors’.