Business Advisor Podcast – Details, episodes & analysis

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Business Advisor Podcast

Amanda C. Watts

Business

Frequency: 1 episode/6d. Total Eps: 153

Welcome to the Business Advisor Podcast, the go-to show for accountants, bookkeepers and CFOs tired of the grind of client work and eager to step into the role of a business advisor.

This podcast is designed for those looking to increase their income and impact by transforming businesses and lives. Each week, we bring you practical, workshop-style episodes, insightful conversations, and a good dose of humor to equip you with the confidence, clarity, and cash flow strategies you need.

So, hit that subscribe button and join us on this journey to becoming a successful business advisor. New episodes every week, and you won’t want to miss what we have in store!

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https://www.skool.com/thefreedomtribe
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https://info.businessadvisoracademy.com/toolkit
95 shares
https://www.risescience.com/
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Score global : 38%

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104. How To Stand Out Online And Attract Ideal Clients

Monday, September 22, 2025 • Duration 11:39

In this episode, I pull back the curtain on the single most powerful shift you can make in your business: leveraging your unique intellectual property (IP). For too long, I've seen brilliant accountants, bookkeepers, and CFOs stuck in the "trading hours for money" trap, feeling like they're just one bad month away from panic mode. The constant hustle is exhausting, and let's be honest, it's not why you started your firm.

Many of you are turning to AI, hoping for a magic solution, only to get generic, "beige" content that doesn't sound like you. The secret isn't just using AI; it's what you feed it. I share my own "aha" moment when I went from getting crickets on my posts to creating content that truly connected. I break down how to stop selling time and start building a scalable, profitable business by combining your unique expertise with the power of AI. This is how you move from being an overworked service provider to a sought-after, in-demand business advisor.

Key Takeaways:

1. Intellectual Property is the Foundation of a Scalable Business. Without documenting and packaging your unique expertise, you are stuck in a cycle of customized, one-off work that prevents growth.

"In every single business I've helped grow, IP is the turning point. It's the moment you stop selling time and start building something that lasts." - Amanda C. Watts

2. AI's Effectiveness is Determined by the Quality of Your Input.

"AI follows the oldest rule in computing. Garbage in, garbage out. And if you put in weak, vague, generic input, you're going to get weak, vague, generic output." - Amanda C. Watts

3. Your IP is the Key to Authentic and Powerful AI-Generated Content.

"The difference between garbage and gold is your intellectual property, your ip, your frameworks, your process, your proof. It's the ingredients list. And without it, AI is just stirring an empty pot." - Amanda C. Watts

4. Leveraging IP with AI Streamlines Every Aspect of Your Business.

"Your assets are your ip... AI is the tool that takes these assets and turns them into content proposals, tools that you use, reports, all of your marketing, all of your client delivery." - Amanda C. Watts

5. AI is a Tool for Amplification, Not Replacement.

"AI isn't here to replace you. It actually enables you to be amplified, but you can only amplify what you give it." - Amanda C. Watt

Want more? Join THE FREEDOM TRIBE
Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Speak to you in the next episode...

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103. My 6-Step System for £500k Revenue, 200k Profit and a 10-Hour Work Week

Wednesday, September 17, 2025 • Duration 24:44

Are you trapped in the belief that growing your financial advisory business means more clients, more hours, and more stress? I'm here to tell you that is a story you've been sold, and it’s not the truth. You can scale without the burnout, and in this episode, I'm showing you exactly how.

I’m pulling back the curtain on my proven "Scalable Six" system—the exact framework I use to help financial professionals hit the 500-200-10 target: that’s £500k in revenue, £200k take-home pay, and just 10 hours a week on client delivery. I’ll walk you through all six essential steps: Profile, Productize, Price, Position, Promote, and Profit. Each step is a link in a chain that, when connected, creates a smooth, predictable, and highly profitable business.

Forget the hustle culture. It's time to build a smarter, leaner business that gives you both the income you deserve and the freedom you crave. This episode is your practical roadmap to transforming your practice from a source of stress into a vehicle for your ideal life. Let’s dive in and build the business you've always dreamed of.

Key Takeaways

Stop Selling Hours; Sell Outcomes: Productize your service into a repeatable package with a clear transformation, then price it based on the immense value and results you deliver. "You charge for the outcome, not the hours that you're working, because hourly rates keep you stuck." - Amanda C. Watts
Define Your One Ideal Client: Stop trying to serve everyone. "Profile is about knowing exactly who your best client is. We're not talking about working with everyone. We're working with one clear type of client." - Amanda C. Watts
Position Yourself as the Expert: Create your own named methodology and a powerful one-line statement (“I help X achieve Y without Z”) to stand out as the go-to specialist in your niche.
Implement a Weekly Conversion Event: Stop posting randomly and start promoting strategically. "The best plan that you can have is one conversion event every single week. If you don't have a conversion event, there's no way for people to buy from you." - Amada C. Watts
Profit is a Habit, Not a Leftover: Implement the Profit First system to pay yourself, your taxes, and your profit your business expenses. "Profit First has a core principle and it is: profit is not what's left." - Amanda C. Watts

94. Creating Content That Stands Out & Gets Clients

Sunday, July 13, 2025 • Duration 14:57

In this episode, I tackle one of the most requested topics from our community: how to create content that cuts through the noise and builds trust with premium advisory clients.

I reveal why most advisors are stuck in a cycle of inconsistent posting and ineffective marketing—and how to break free. I’ll walk you through a clear, actionable strategy for creating content that doesn’t just get seen, but actually converts leads into high-value clients.

Whether you're struggling with what to say or frustrated that your content isn’t bringing in the right people, this episode gives you the tools to build a powerful content system that works for you, even on repeat.

🧠 Key Takeaways

1. Focus your content on solving your client's real problems at every stage of their journey, not on showcasing your own expertise.

“Content has to speak to real problems. It has to show that you understand what your clients are going through.” -Amanda C. Watts

2. Use your content as a pre-sale system to build trust and prove your value long before you ever ask for the sale.

“Great content isn't a one-hit wonder. It's a drumbeat of trust.” -Amanda C. Watts

3. Avoid common mistakes like using industry jargon or over-relying on AI, as authentic content is what builds true authority.

“Authority isn't loud. It is earned.” -Amanda C. Watts

4. Follow a proven formula (Problem, Perspective, Proof, Practice, Presence) to create magnetic content that connects and converts.

“The more you ground your content in experience, the more magnetic you become.” -Amanda C. Watts

5. Overcome your fear of video by shifting your focus from performance to genuinely serving your audience with helpful answers.

“If you focus on helping someone else, it gets easier.” -Amanda C. Watts

Preview for Next Week!

Get ready for Episode 95: “Instagram Is Where Good Businesses Go to Die.”

1. The Game of Being A Business Advisor

Thursday, January 4, 2024 • Duration 18:05

In this, the first episode of the Business Advisor Podcast, your host Amanda C. Watts outlines the benefits of an advisory offer (for you and your clients) and why it is such an important role to take.

Key Takeaways:

Transition from Technician to Advisor: Amanda discusses the transformation from being a technician working in your business to becoming a business advisor, offering high value and achieving wealth and freedom.

Designing Your Business and Life: Emphasizes creating a life and business by design, tailored to personal aspirations and values, and stepping into a role that's more advisory and less operational.

Earning Potential and Work-Life Balance: Highlights the potential to earn significant income (up to half a million) while working limited hours per week, emphasizing the importance of work-life balance.

Global Success of Advisory Model: The advisory model's success is not limited to one region; it's a globally applicable strategy.

Mindset Shift: Stresses the importance of shifting from a fixed mindset to a growth mindset and from being a faceless technician to a visible and respected advisor.

Identity Transformation: Discusses the journey of rediscovering and growing one's identity from a traditional business operator to an advisory role.

Empowering Clients and Personal Fulfilment: Focuses on the role of an advisor in empowering clients and finding personal fulfilment and meaning in contributing positively to others' lives.

Building a Supportive Community: Encourages building a practice model where you're supported by a community that shares the same goals and values.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.

3. What Is Your Role As A Business Advisor?

Thursday, January 4, 2024 • Duration 14:02

Somewhere between a CFO, traditional accountant, business coach and mentor lies the mysterious role of Business Advisor. But what does it entail exactly, and how does one make the shift to this VITAL role.

Key Takeaways

Advisory Role Transition: Emphasis on the shift from being a technician to an advisor, focusing on guiding clients to achieve their desired outcomes.

The Power of Knowledge: Highlighting the impact of a financial professional's knowledge in changing both life and business for clients.

Sherpa Approach: Concept of positioning oneself as a Sherpa, guiding clients through the treacherous journey of business growth and market changes.

Economic Downturn Challenges: Addressing the need for advisory services in the current economic climate post-COVID.

Client Needs Analysis: Importance of analyzing and understanding client needs to effectively plan and prepare for their success.

Success Triad: Introduction to the 'Success Triad' - Navigate, Elevate, and Support - as key elements in advising clients.

Signature System Creation: Guidance on creating a bespoke signature system tailored to the client’s needs.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.

4. How To Do Content Marketing And Attract High-Value Clients

Thursday, January 4, 2024 • Duration 27:51

People are consuming more - of everything - than ever before in history. While many see this as a bad thing, it can work to your advantage. Creating content, blogs, videos, books, guides, reports, and more, allows you to reach out and touch your ideal client where ever they are. As well as influence them without even meeting them.

Key Takeaways:

Content Marketing as a Game Changer: Amanda C. Watts discusses how content marketing can significantly enhance the marketing of business advisory services.

Strategic Approach: Emphasis on the strategic nature of content marketing, focusing on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.

Impact of Content Marketing: Content marketing helps in building trust, allowing advisors to sell their services at a better price, eliminating less desirable clients, and establishing themselves as industry experts.

Amanda's Success with Content Marketing: Amanda shares her personal success story, attributing over £5 million in revenue over 10 years to effective content marketing.

Different Formats of Content: Encouragement to use various content formats like videos, blog articles, webinars, and books to engage different audience segments.

Client Examples and Mindset Shift: Real-life examples of how Amanda's clients have successfully used content marketing, highlighting the importance of a mindset shift from technician to advisor.

Focus on Providing Value: The priority should be on delivering insightful, informative, and genuinely useful content to the audience.

Content Vault as a Resource: Introduction of the Content Vault, a resource for business advisors containing blog articles and social media posts, with training on converting them into other content formats.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

2. How To Show The Value Of Your Advisory Offering

Thursday, January 4, 2024 • Duration 13:10

One of the biggest hurdles in finding advisory clients is the difficulty in articulating what exactly it is and the value that it provides. Creating a model and and an offer that is easy to talk about, easy to understand and can be explained visually as well, is key to showing the value of your advisory services.

Recap / Takeaways

Simplicity in Advisory: Emphasize the straightforwardness of being an advisor - thinking of something you know that helps business owners and helping them with it.

Offer Diamond: Introduction of the 'offer diamond' concept, a targeted approach to creating advisory offerings that cater to specific client needs.

Enhanced Client Engagement: Discusses how the right offer can significantly increase client engagement and the perceived value of services.

Signature System: Brief mention of the signature system, a unique methodology for guiding clients from their current challenges to desired outcomes.

Five Components of the Offer Diamond:

Clear Outcome
Specific Time Frame
Right Pricing
Targeting the Right Person
Appropriate Delivery Method

Freedom as the Motive: The ultimate goal is to achieve freedom for both the advisor and the client.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.

93. Understanding Conflict and Avoidance in Sessions

Sunday, July 6, 2025 • Duration 10:53

In this insightful episode of The Business Advisor Podcast, I dive deep into the often-avoided topic of client conflict—an issue every advisor faces but few discuss openly. I share personal experiences, expert insights, and a powerful framework called "GRACE" to help you navigate emotionally charged situations with empathy, curiosity, and professionalism.

I walk through a real-world example where a client stopped returning my calls after receiving tough feedback about letting go of an underperforming team member. Using the GRACE framework, I demonstrate how to reopen communication with empathy, curiosity, and collaboration.

Conflict isn’t a sign of failure; it’s an opportunity for deeper connection and growth. Whether you're dealing with silent clients, defensive reactions, or stalled progress, this episode will equip you with the tools to turn discomfort into trust.

Key Takeaways

Client conflict is an emotional signal, not a personal attack.

“When your client becomes defensive or avoids your calls, they aren’t deliberately being difficult. Their brain is responding to stress or discomfort.” – Amanda C. Watts

Handled with care, conflict can deepen trust and lead to breakthroughs.

“Conflict and resistance can deepen trust, strengthen relationships, and enable powerful breakthroughs for both you and your clients.” – Amanda C. Watts

Naming emotions helps clients feel seen and understood.

“By naming these emotions, you help your client feel seen and understood. This builds trust and encourages them to open up.” – Amanda C. Watts

Pushing harder increases defensiveness; slowing down creates space for progress.

“The worst thing you can do is push harder, because this only heightens the client's defensive instinct.” – Amanda C. Watts

Separate your self-worth from client resistance.

“It’s easy to take client resistance personally and feel rejected and frustrated. You have to remind yourself: this isn’t about you. It’s about them and their inner struggle.” – Amanda C. Watts

92. The VOICE Framework: Mastering Impactful Communication as an Advisor

Sunday, June 29, 2025 • Duration 16:51

This week's episode is all about moving beyond just knowing your stuff as an advisor and truly mastering the art of communication. I shared why saying the right thing isn’t enough—it’s about how, when, and with what intention you say it. I introduced my VOICE Framework, a five-part structure that helps advisors communicate in a way that creates safety, clarity, and action.

We explored how emotional intelligence trumps expertise when it comes to being heard and trusted. The brain doesn’t just process information—it scans for emotional safety first. That’s why purposeful communication matters so much. Whether you're delivering tough feedback or guiding a client through change, how your message feels determines whether it lands.

I walked through each step of the VOICE model: Validate, Own, Identify, Communicate, and Engage. And I shared practical tools like grounding check-ins, role resets, the one-thing filter, and the truth sandwich to help you apply these ideas immediately.

Key Takeaways

1. Advisors must validate the client's emotional state before offering insight to build trust and connection.

"Before you say anything, stop and tune in—what’s going on for them right now?" – Amanda C. Watts

2. Owning your role in each session ensures clarity, consistency, and confidence in your communication.

"Your job isn't to wear every hat—it's to know which one serves them best today." – Amanda C. Watts

3. Identifying the single most useful point prevents overwhelm and drives meaningful action.

"Just because it’s true doesn’t mean it’s helpful right now." – Amanda C. Watts

4. Truth must be delivered with care and confidence to ensure it is received and acted upon.

"Confidence doesn’t need to shout. It just needs to be anchored in intention." – Amanda C. Watts

5. Engaging in the moment allows advisors to observe reactions and adapt communication for deeper impact.

91. Why Saying Less Makes You a More Powerful Advisor

Sunday, June 22, 2025 • Duration 12:21

This week’s episode is all about how less talking and more listening can transform you into a powerful, sought-after advisor. I shared how impactful advisory isn’t about dazzling clients with insights—it’s about creating space for them to hear themselves think.

I reflected on my work with advisors who believed their value came from being the smartest in the room. But the truth is, real connection comes from deep listening, not non-stop advice.

When advisors shift from expert mode to guide mode, they create safety, trust, and momentum. I shared James’ story—how he went from burnt-out expert to trusted guide simply by making space for his clients to speak.

I walked through how to become a better listener: choosing presence over performance, managing internal interference, using subtle signals to show engagement, and honouring silence as sacred space.

Listening is not passive—it’s leadership. And when you master it, your clients don’t just listen to you. They open up, lean in, and take action.

Key Takeaways:

1. Your value as an advisor comes from how well you hold space, not how much you say.

“Your value isn't how much you say; it's how well you hold the space.” – Amanda C. Watts

2. Listening is not passive—it’s a form of leadership that builds deep connection.

“Clients don’t need more noise and more to-do lists. They need someone who will really see them.” – Amanda C. Watts

3. Internal distractions during conversations prevent true connection with your client.

“Whilst your client is talking, if your attention is even slightly elsewhere, they will feel it.” – Amanda C. Watts

4. Small, intentional signals of listening create trust and open doors to deeper insight.

“It's about the subtle signals, the micro moments that tell your client, ‘I'm here; I'm with you.” – Amanda C. Watts

Business Advisor Podcast – Details, episodes & analysis

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Business Advisor Podcast – Details, episodes & analysis

Podcast details

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Apple Podcasts

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